1. The magic pill must be taken, by managers, once per week, on Monday.
2. The magic pill has no effect on the manager during the week until 40 work hours have been logged.
3. Once 40 work hours have been logged, the magic pill prevents the manager from thinking about work activities.
4. Blackberries and remote email are considered work activities by the magic pill.
5. If the manager persists in thinking about work activities, the magic pill will shut down conscious thought and make the subject sleep for a temporary period (naptime).
6. In most cases, the magic pill has been shown to change the work habits of managers, who now know they must be effective within 40 work hours per week.
7. In clinical trials, in some cases, side effects of the magic pill have improved family and social activities.

Think about this magic pill. If you took the magic pill, what habits would you change to become more effective?

I nodded my head. "I know you have a lot to do, today. How much of what you do today will be effective?" I asked.

"What do you mean? I have phone calls to return, emails to answer, meetings to go to. I have a couple of employees I have to speak to about things they were supposed to take care. I have two projects that are behind schedule. A lot of things piled up over the past week."

"How much of what you do today will be effective?" I repeated.

"Well." Lauren stopped. "I know some things are more important than other things."

"And, how do you make that decision? How do you know what you do is effective? How do you know what you do is important?" Lauren's posture shifted. She backed off the table between us. She was listening. "I will venture that 80 percent of what you do today will be wasted time and only 20 percent of what you do will be effective. How will you know you are working on the 20 percent?"

"I thought about, what you said, being more explicit about my deadline. Next time, I will try to remember that," Sondra replied.

"More than that, the target completion time is essential to the task assignment. Dale gets all kinds of assignments. To complete them, he has to use his own discretion, primarily about pace and quality. Most of the decisions he makes are about pace and quality. Without a target completion time, he has no frame of reference in which to make his decisions. His ASAP will ALWAYS be different than your ASAP. ASAP is not a target completion time."

Sondra smiled. I took a look at her project. It was really very good. She will make her client meeting today and life will go on.

"That's good news, because if I worked as hard every week as I do the week before vacation, I would go nuts. It's bad enough the way it is. Almost makes going on vacation not worth the all the trouble," Marissa replied.

"So, what is different about that week from any other week," I asked.

"Well, I have to get more stuff done, so I just do whatever it takes. Some days I work longer, but mostly I prioritize and delegate. And you are right, some things simply become unimportant, so they don't get done at all."

"So, you have just learned about Parkinson's Law. Work expands (or contracts) to the time allotted."

In my father's day, it was called correspondence. He would receive letters, reports in large brown envelopes and he would dictate his response to a secretary. The secretary would type the response and leave it in his INBOX for signature. This was correspondence.

And I am certain that my father blocked off a portion each day for correspondence.

That word, correspondence, has been lost, but the activity, albeit electronic, is likely to consume more of your day than in my father's day.

So, how many hours a day, do you sit in front of a computer, responding to email? And in those hours, what strategies do you use to be more efficient? What strategies do you use to be more effective?

Tom:
As we move from the recession to recovery, and as we attempt to acquire new customers, gain market share, where do customer and client disconnects occur?

Jaynie:
Again, our research shows that 90% of companies have no internal agreement on what matters to customers. We always ask our clients to guess which three attributes came in 1, 2 and 3 in their customer research. Not only don’t they guess it right, they have no agreement amongst themselves. So how can the market-place receive what it values when the internal team is riding off in 25 different directions. The answer is simple: It can’t. We must have internal agreement based on the voice of the customer to know where to concentrate operationally and in alignment with our sales and marketing messaging.

You can find Jaynie's book Creating Competitive Advantage at Amazon.com.

Tom:
Can you talk about the necessity of integrating marketing elements with operational reality to drive new ideas into existing and emerging customer segments?

Jaynie:
Our research shows that 95% of companies are not focused on the things that matter most to their customers and so their resource allocation is not aligned operationally with delivering what matters most to their customers.

A tour operator spent lots of time and money chasing industry awards only to learn that it matters last on a list of 20 attributes to their clients. But would-be travelers wanted solid knowledge delivered by their destination specialists. This company invested in everyone who sold a “continent” to make sure they had traveled to the countries sold and had extensive ongoing training relative to the vendors used. Cross training, then became the next operational investment. This company is booking at a better rate than nearly all of their competition even in a down turn.

The conversation continues the rest of this week. You can find Jaynie's book Creating Competitive Advantage at Amazon.com.

Working Leadership Online is growing. For our Friends and Family, we are holding fifty slots available for our Free Introductory Membership (and 22 are already filled). If you would like to secure one of these slots, just follow this link.

Working Leadership Online Free Trial

Here is what we know about our community.

1. Our participants have a day job, as a manager.
2. Our participants are really busy.
3. Our participants want to be more effective, now.

This is Real
Working Leadership Online is practical. There are no quizzes or tests. There is no make-work. This is not extra work. The Field Work is real.

At Your Pace
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Unforgettable
The problem with most training programs is they stop. After a few classes, it's over, good luck. Working Leadership Online goes year-round. It changes the way you think about your role as a manager.

How This Works
Your first Subject Area is on us. Then you decide. We are holding the next 50 slots. Word is already on the street, so we expect to close this offer in the next few days.

Here's Some Feedback

This program is anti-matter to today's barage of costly management solutions. The program covered a great deal of critical leadership material that managers can immediately benefit from. -Cathy Darby

Some people live online and I'm not one of them. I'd much rather be in a human presence. Having said that, after Tom's first response he won me over. His honesty and feedback is invaluable. -Jane Hein

There's a lot of valuable information in this course that isn't easily available elsewhere, and the coaching from Tom in addition to accountability for actually carrying out the assignments makes for a solid learning experience. Keep up the good work. The online format makes the course accessible, and makes it easy to put into practice directly in a work environment. -Erik LaBianca

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Here is the schedule for the coming year.

2010 Subject Area Schedule (Total 15 Subject Areas in 2010)

• Jan 11 - Planning - Your 2010 Business Plan - COMPLETED
• Feb 1 - Goal Setting - The Essence of Time Span - COMPLETED
• Feb 22 - Decision Making - Time Span of Discretion - COMPLETED
• Mar 15 - Managing Time - Managing Yourself
• Apr 5 - Spring Break
• Apr 12 - Communication - Mineral Rights Conversation
• May 3 - Delegation - Leveraging Time Span Capability
• May 24 - Control Systems and Feedback Loops
• Jun 14 - Team Problem Solving - Time Span Inside a Team
• Jul 5 - Summer Break
• Jul 12 - Coaching - Bringing Value as a Manager
• Aug 2 - Coaching Underperformance - Time Span and the Employment Contract
• Aug 23 - Coaching High Performance - Time Span and Maximum Capability
• Sep 13 - Fall Break
• Sep 20 - Managerial Authorities - Time Span and Accountability
• Oct 11 - Managerial Authorities - Time Span and Hiring Talent
• Nov 1- Time Span and Effectiveness
• Nov 22 - Break (Thanksgiving USA)
• Nov 29 - Bringing Out the Best In People
• Dec 20-Jan 9, 2011 Winter Break

Reserve your spot today - Working Leadership Free Trial

Tom:
As companies expand their product and service offerings to fill holes in the market, created by retreating competitors, or even retreating suppliers, what should companies consider now to update their expanded strategies?

Jaynie:
A company should focus its resource allocation, future strategies and internal accountabilities on what the customer thinks is most important. A commercial real estate client of ours has 200 buildings in which they lease office space. Research showed tenants seeking office space overwhelmingly wanted “security” above all else. My real estate client was floored… This means, maybe they take a few bucks from, say landscaping, and add it to the security systems budget. Research often catches companies off-balance when their previously held belief is turned upside down. This real estate client was certain that the number one attribute valued by their clients was “location, location, location”….it was important, but not, first, second or third. It came in fourth. Times they are a-changing.

The conversation continues the rest of this week. You can find Jaynie's book Creating Competitive Advantage at Amazon.com.

Tom:
In an attempt to scratch out precious points in market share, which will multiply during the recovery, what changes should companies design into their marketing strategies?

Jaynie:
Companies should delete the “blah, blah, blah” cliched messages of yesterday and substitute with solid metrics that speak to reliable past performance. Unlike a mutual fund, past performance is the best indicator of whether or not you can deliver in the future. We need to build confidence and remove risk, more than ever, right now, in their buying decision.

So, we don’t say…”we will deliver in 24 hours”, that is a promise. No one believes promises anymore. But if you say, we have measured on time delivery for the last 3 years and are tracking at 98.2% , customers know you hold folks accountable for it, so you have more credibility.

The conversation continues the rest of this week. You can find Jaynie's book Creating Competitive Advantage at Amazon.com.