ManageSmarter.com - Marketing Top Stories

Partners in Loyalty Marketing Using Tool to Quantify Marketing ROI

Wed, 15 Jul 2009 12:00:00 EDT

Marketing consultancy Partners in Loyalty Marketing (PILM) has developed a proprietary model called the Estimated Return Analysis (ERA), to quantify a loyalty marketing program’s ROI prior to execution.

Brands Finding Barriers to Social Networking

Wed, 15 Jul 2009 12:00:00 EDT

Many large brands are still struggling to become part of the social networking universe, according to a new study by Cleveland, Ohio-based WorkPlace Media.

Leave Advertising Alone

Louis C. Flanagan — Wed, 15 Jul 2009 12:00:00 EDT

Marketing communications cannot turn a market around. But it can present a good offer to buyers who need to find better value, and who need more choices in a tough economy.

Whirlpool Expands Education Opportunities

Wed, 15 Jul 2009 12:00:00 EDT

The Whirlpool Corp. Design+Development Group (D+DG) is now offering an additional continuing education unit (CEU) course as part of its curriculum for industry architects.

Value-Seeking Consumers Look More Often to Web

Wed, 15 Jul 2009 12:00:00 EDT

When it comes to grocery-related content, U.S. consumers are turning more to the Web as an information source.

Allegiance Announces Inquisite Acquisition

Wed, 15 Jul 2009 12:00:00 EDT

Allegiance, a provider of voice-of-the customer solutions helping companies capitalize on customer and employee engagement, has announced its acquisition of Inquisite, an Austin, TX-based provider of online survey software.

Great Relationships Are the Key to Great Events

Kathy Cattoor — Tue, 14 Jul 2009 12:00:00 EDT

Creating a great event necessitates ongoing communication and interaction between the sales department and the meeting planner that may continue well after an event has taken place. With companies restricting travel budgets and the number of destination meetings being reduced, it is more important than ever for both planners and salespeople to stay engaged with each other through personal interaction.

Even the Affluent Seeking Best Shopping Deals More and More

Tue, 14 Jul 2009 12:00:00 EDT

As the "great recession" continues and consumers hear conflicting messaging about when the U.S. economy will improve, shoppers from all income levels are increasingly seeking out and taking advantage of deals at the grocery store.

Q&A with Lynette R. Hegeman: In Difficult Times Demonstration of Value Proposition is Critical

Tue, 14 Jul 2009 12:00:00 EDT

Lynette R. Hegeman recently joined Gables as vice president of marketing. She has 17 years of experience in marketing, sales management and development primarily for the hospitality and real estate industries.

The 5 Hot Buttons of Videoconference Space Design

David A. McNell — Mon, 13 Jul 2009 12:00:00 EDT

As the economic slowdown continues and non-critical business travel budgets are reduced, videoconferencing is becoming an acceptable alternative.

TGR Exclusive: Why Customer Complaints are a "Good Problem"

Maggie Bayless — Mon, 13 Jul 2009 12:00:00 EDT

It would be wonderful if everyone we hired were experts at handling complaints right from the start. But the truth is very few people handle complaints well without training—and practice.

Relationships: The Power of Online Social Networking

Mike Manning — Mon, 13 Jul 2009 12:00:00 EDT

Real estate marketing, be it at the corporate, property or personal level, has always relied heavily on relationships.

The 5 Hot Buttons of Videoconference Space Design

David A. McNell — Mon, 13 Jul 2009 12:00:00 EDT

As the economic slowdown continues and non-critical business travel budgets are reduced, videoconferencing is becoming an acceptable alternative.

Twitter Campaigns: A Cautionary Tale for Marketers

Elena Malykhina — Thu, 09 Jul 2009 12:00:00 EDT

Marketers looking to leverage Twitter beware: The company will only let you rig the system so much, as one brand recently discovered.

Yet Another Survey Shows Marketers Cutting Budgets

Mark Dolliver — Thu, 09 Jul 2009 12:00:00 EDT

Survey says…

Facebook Users Scoop Up Free Starbucks Ice Cream

Alex Palmer — Thu, 09 Jul 2009 12:00:00 EDT

One part each equals a recipe for brand launch success.

Making Sense of Social Nets

Cameron Wykes — Wed, 08 Jul 2009 12:00:00 EDT

CMOs need to know how these nets work and where the brand's dialogue falls within them.

Mobile Media Usage Soars, Opens New Vistas for Marketers

Steve McClellan — Wed, 08 Jul 2009 12:00:00 EDT

One out of every seven minute of media consumption today takes place via mobile devices, according to new research. With mobile usage expected to grow by 60 percent over the next two years, marketers must devise appropriate ways to communicate with mobile users about their brands or they risk missing out on huge opportunities.

Nielsen: Kids Flock to Web

Mike Shields — Wed, 08 Jul 2009 12:00:00 EDT

Their usage rate far outpaces that of general online population.

Below The Topline: The United States in 2020 A Very Different Place

Doug Anderson — Wed, 01 Jul 2009 12:00:00 EDT

While the World is struggling with the economic hard times of late, the future poses a new set of challenges that do not stem from arcane financial investments, but from simple demographics. An aging population, a declining birth rate, and growing ethnic diversity will change the face and the spending behavior of consumers in the U.S. Gaining share among population groups that most marketers do not reach today—older and ethnic consumers—will require shifts in focus, tactics, and products.