ManageSmarter.com - Marketing Top Stories

The Personal Touch: Delivering a Presentation (When You're Lousy at It), Part 3

Jeff Schmitt — Wed, 11 Nov 2009 12:00:00 EST

In sports, we often revere coaches for their ability to plan and anticipate. Still, many would stumble over themselves if they ever took the field—their mental acuity doesn't translate into physical prowess. Public speaking is no different.

WonderShare Introduces PPT2DVD

Wed, 11 Nov 2009 12:00:00 EST

WonderShare has introduced its PPT2DVD 6.0 software, allowing users to convert, carry, and control large PowerPoint presentations offering control features with a DVD player and TV, rather than a computer and projector.

After Acquisition: What’s Next for Carlson and Groupe Aeroplan?

Stacy Straczynski — Tue, 10 Nov 2009 12:00:00 EST

Change will come to programs and offerings, but it won’t be anytime soon.

Shops Restructure Ways to Go Local

Steve McClellan — Mon, 09 Nov 2009 12:00:00 EST

Media agency networks are taking steps to reinvent the $5.5 billion local buying process as they seek leverage and efficiencies.

Does the Hard Sell Work on Social Nets?

Brian Morrissey — Mon, 09 Nov 2009 12:00:00 EST

New research from Publicis Groupe suggests consumers are open to offers amid the chatter.

Zilliant Unveils Margin Insight 7.0

Mon, 09 Nov 2009 12:00:00 EST

Zilliant, a provider of price optimization margin management solutions for B2B manufacturers, distributors, high-tech, and industrial service companies, has released version 7.0 of its Margin Insight pricing and margin analytics software.

Social Media Users Tout Brands, Products

Alex Palmer — Fri, 06 Nov 2009 12:00:00 EST

Almost half of Facebookers, Tweeters use networks to talk products and brands

Forecast: Digital Out-of-Home to Skyrocket Ahead

Katy Bachman — Thu, 05 Nov 2009 12:00:00 EST

Digital out of home advertising will reach $2.2 billion this year hitting $3.7 billion by 2013.

Brands More Influential than Price in Spurring Purchases: Study

Wed, 04 Nov 2009 12:00:00 EST

Nearly half of food and beverage category shoppers and almost 60 percent of health/beauty and household goods category shoppers buy their favored brand even when a cheaper alternative is available.

The Personal Touch: Delivering a Presentation (When You're Lousy at It), Part 2

Jeff Schmitt — Wed, 04 Nov 2009 12:00:00 EST

Off stage, you may be a peerless closer or Six Sigma black belt. You can probably horse-trade or arm-twist with the best of them. But what happens when all those eyes focus squarely on you? Do you seize the moment…or freeze up and lose your mojo?

Within Ad Supported Media, Broadcast Radio Reach is Second Only to Live Television, Study Finds

Nielsen Press — Tue, 03 Nov 2009 12:00:00 EST

A Nielsen analysis of a media use study conducted by the Council for Research Excellence (CRE) found that 77% of adults are reached by broadcast radio on a daily basis.

In a Crisis? It Might Just Help to Spend

Steve McClellan — Tue, 03 Nov 2009 12:00:00 EST

New research shows financial sector's negative buzz coincided with a decrease in advertising.

Carlson Marketing Sold

Leo Jakobson — Tue, 03 Nov 2009 12:00:00 EST

Carlson Marketing, an incentive industry pioneer and one of the largest firms in the business, announced this morning that it was being purchased by Montreal-based loyalty management firm Groupe Aeroplan for $175 million

Marketers Get Real

Brian Morrissey — Mon, 02 Nov 2009 12:00:00 EST

To foster instant connections in a digital world, brands take to the Web with live content.

The Hispanic Market Is Set to Soar

Noreen O'Leary — Mon, 02 Nov 2009 12:00:00 EST

The 2010 Census will radically alter the demographic map and the rules of engagement between Hispanic and general-market shops.

Nielsen, DataLogix Partner for Better Online Ad Targeting

Mike Shields — Mon, 02 Nov 2009 12:00:00 EST

The Nielsen Co. has joined forces with the Westminster, CO-based direct marketing firm DataLogix.

DiVitas Expands Smartphone Reach

Mon, 02 Nov 2009 12:00:00 EST

DiVitas Networks is now offering enterprise social networking on all major commercially available mobile smartphones.

Sales and Marketing Hit the Network Age

Christopher Carfi — Fri, 30 Oct 2009 12:00:00 EDT

There used to be a time when brands had the luxury of talking at—not with—their customers. The infrastructure required to initiate communication across more than just a handful of individuals was substantial, and typically required access to media such as radio, television, or print resources. No longer

Multi-Cultural Ad Spending Sees Declines in First Half of 2009

Thu, 29 Oct 2009 12:00:00 EDT

A new analysis of multi-cultural advertising indicates that ad spending in Spanish-Language media for the 12-month period of July 2008 to June 2009 was over $5.5 billion.

Visual Merchandising: The 'Silent Salesperson'

Alex Palmer — Thu, 29 Oct 2009 12:00:00 EDT

Luxury Marketing Council panel debates roles of architect, designer and retailer.