Managing The Edge http://managingtheedge.com Web Strategies to Become More Findable and Engaging on the Web Mon, 09 Nov 2009 23:00:58 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Copyright ManagingTheEdge http://feeds.feedburner.com/ManagingTheEdge abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com(Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 internet,business,web,strategy,findability,social,media,marketing,business Web Strategies and Internet Business Marketing Web Strategies to Become More Findable and Engaging on the Web Andy Brudtkuhl and Doug Mitchell No no http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge http://managingtheedge.com 144 144 Copyright ManagingTheEdgeinternet,business,web,strategy,findability,social,media,marketing,businessBusiness/Management & Marketingabrudtkuhl@gmail.comAndy Brudtkuhl and Doug Mitchell Google Wave For Business And Holiday Marketing Tips – Episode 25 http://feedproxy.google.com/~r/ManagingTheEdge/~3/fEs0lzBGp5M/google-wave-for-business-and-holiday-marketing-tips-episode-25 http://managingtheedge.com/episodes/google-wave-for-business-and-holiday-marketing-tips-episode-25#comments Tue, 06 Oct 2009 19:01:55 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=359

In our 25th episode we broadcast from our shiny new studio to talk about Google Wave and what it means for small businesses. We also cover some online marketing tips for the holidays.

Video

Not sure what Google Wave is or how it is important? Here is a video I played during the show to help shed some light on Wave for Doug.

Have a question or comment on Google Wave? Let us know in the comments!

]]> http://managingtheedge.com/episodes/google-wave-for-business-and-holiday-marketing-tips-episode-25/feed 1 45:34 In our 25th episode we broadcast from our shiny new studio to talk about Google Wave and what it means for small businesses. We also ... In our 25th episode we broadcast from our shiny new studio to talk about Google Wave and what it means for small businesses. We also cover some online marketing tips for the holidays. Video Not sure what Google Wave is or how it is important? Here is a video I played during the show to help shed some light on Wave for Doug. Have a question or comment on Google Wave? Let us know in the comments! Episodes Andy Brudtkuhl and Doug Mitchell no No http://managingtheedge.com/episodes/google-wave-for-business-and-holiday-marketing-tips-episode-25 The Best PayPerClick and AdWords Podcast You’ll Ever Listen To – Episode 24 http://feedproxy.google.com/~r/ManagingTheEdge/~3/f1CJ6E4HiFI/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24 http://managingtheedge.com/episodes/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24#comments Tue, 15 Sep 2009 20:03:38 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=341

InternetBusinessPodcast-AdWordsIn one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg – President of Kaldenberg Consulting. Brian’s company does e-commerce consulting and PPC campaign management.

In this episode we talk about researching and managing effective PPC campaigns.

Video

In this must-listen episode we talk about…

  • What is PPC / CPC
  • Top 3 PPC Channels
  • Keyword Research
  • Basics in Setting Up Campaign
  • How to write an ad
  • Google Analytics
  • Paralysis By Analysis
  • And how negative ROI inside analytics doesn’t mean you shouldn’t do Google Adwords

Special thanks to the following guests for joining us in the live broadcast

From the chat log:

mike_templeton: Yes! Targeted ads! Give them something to do rather than land on the home page.
abrudtkuhl: oh how i hate that :)
abrudtkuhl: that’s how you waste money
mike_templeton: word.
—
mike_templeton: I like the idea of running multiple ads at once for comparison. Simple concept, but something people may not think about.
—
JustBrady: your marketing and design must be goal-oriented
—
mike_templeton: Definitely could be doing more with conversion pages in Analytics. Great insight guys.
—
richdrake: definately use terms that aren’t to broad. I made that mistake
richdrake: could have used that advice a long time ago
abrudtkuhl: yea that’s huge

If you have any questions, please let us know in the comments or call in at 206-666-2779

]]> http://managingtheedge.com/episodes/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24/feed 4 62:03 In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company ... In one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg - President of Kaldenberg Consulting. Brian's company does e-commerce consulting and PPC campaign management. In this episode we talk about researching and managing effective PPC campaigns. Video In this must-listen episode we talk about... What is PPC / CPC Top 3 PPC Channels Keyword Research Basics in Setting Up Campaign How to write an ad Google Analytics Paralysis By Analysis And how negative ROI inside analytics doesn't mean you shouldn't do Google Adwords Special thanks to the following guests for joining us in the live broadcast Mike Templeton Rich Drake Mark Bockenstedt Justin Brady From the chat log: mike_templeton: Yes! Targeted ads! Give them something to do rather than land on the home page. abrudtkuhl: oh how i hate that :) abrudtkuhl: that's how you waste money mike_templeton: word. --- mike_templeton: I like the idea of running multiple ads at once for comparison. Simple concept, but something people may not think about. --- JustBrady: your marketing and design must be goal-oriented --- mike_templeton: Definitely could be doing more with conversion pages in Analytics. Great insight guys. --- richdrake: definately use terms that aren't to broad. I made that mistake richdrake: could have used that advice a long time ago abrudtkuhl: yea that's huge If you have any questions, please let us know in the comments or call in at 206-666-2779 Episodes Andy Brudtkuhl and Doug Mitchell no No http://managingtheedge.com/episodes/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24 Tools Of The Trade – Episode 23 http://feedproxy.google.com/~r/ManagingTheEdge/~3/3UHx8b9LOzA/tools-of-the-trade-episode-23 http://managingtheedge.com/episodes/tools-of-the-trade-episode-23#comments Mon, 14 Sep 2009 18:08:35 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=339

In the 23rd episode of our awesome internet business podcast we talk “Tools Of The Trade” – all the tools we use to become efficient web workers. Special thanks to Aaron Webb for joining us as a guest.

Video

]]> http://managingtheedge.com/episodes/tools-of-the-trade-episode-23/feed 2 58:36 In the 23rd episode of our awesome internet business podcast we talk "Tools Of The Trade" - all the tools we use to become efficient ... In the 23rd episode of our awesome internet business podcast we talk "Tools Of The Trade" - all the tools we use to become efficient web workers. Special thanks to Aaron Webb for joining us as a guest. Video Episodes Andy Brudtkuhl and Doug Mitchell no No http://managingtheedge.com/episodes/tools-of-the-trade-episode-23 Word Of Mouth Marketing And Social Media – Episode 22 http://feedproxy.google.com/~r/ManagingTheEdge/~3/fVDZdrDjd3g/word-of-mouth-marketing-and-social-media-episode-22 http://managingtheedge.com/episodes/word-of-mouth-marketing-and-social-media-episode-22#comments Mon, 17 Aug 2009 15:46:17 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=333

In our 22nd episode we talk Word Of Mouth Marketing and Social Media with guests Zane Safrit and Mario Van Dijk.

Video

Guest Links

]]> http://managingtheedge.com/episodes/word-of-mouth-marketing-and-social-media-episode-22/feed 3 58:56 In our 22nd episode we talk Word Of Mouth Marketing and Social Media with guests Zane Safrit and Mario Van Dijk. Video Guest Links Zane Safrit on ... In our 22nd episode we talk Word Of Mouth Marketing and Social Media with guests Zane Safrit and Mario Van Dijk. Video Guest Links Zane Safrit on Twitter Zane's Blog Zane's Radio Station Fairfield Entrepreneur Association Contact Mario mario@fairfieldentrepreneur.com Episodes Andy Brudtkuhl and Doug Mitchell no No http://managingtheedge.com/episodes/word-of-mouth-marketing-and-social-media-episode-22 Essential WordPress Plugins – Episode 21 http://feedproxy.google.com/~r/ManagingTheEdge/~3/r7IPsV-397s/essential-wordpress-plugins-episode-21 http://managingtheedge.com/episodes/essential-wordpress-plugins-episode-21#comments Mon, 03 Aug 2009 22:28:02 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=320

What are the best, most essential WordPress plugins for your business website? Well we asked that question to our community and chime in as well for our 21st episode of Managing The Edge. Here is the list of 25 awesome WordPress plugins. If you want to know why we chose them and what they do – you’ll have to tune into the audio or video :-)

25 Awesome WordPress Plugins For Business

  1. WordPress DB Backup
  2. Google Analytics
  3. Google Analytics Dashboard
  4. All In One SEO
  5. Google XML Sitemap
  6. WP-SpamFree
  7. WP-GreetBox
  8. SubscribeRemind
  9. Disqus
  10. JS-Kit
  11. TweetMeme ReTweet Plugin
  12. Backtype Retweet Plugin
  13. Yet Another Related Posts Plugin
  14. Contact Form 7
  15. Organize Series
  16. GigPress
  17. SMS Text Message
  18. Ad-Minister
  19. Redirection
  20. Lifestream
  21. Page Link Manager
  22. Alkivia Community Builder
  23. Enforce WWW
  24. FeedBurner Feedsmith
  25. ShareThis

Video

Special thanks to @aaronwebb, @sergioalvarado, @edash, @tjmapes, @danielshipton, and @nathantwright for chiming in with their essential WordPress plugins.

What are your favorite WordPress plugins and why?

Let us know in the comments or call in at 206-666-2779 and leave us a voicemail!

]]> http://managingtheedge.com/episodes/essential-wordpress-plugins-episode-21/feed 8 59:11 What are the best, most essential WordPress plugins for your business website? Well we asked that question to our community and chime in as well ... What are the best, most essential WordPress plugins for your business website? Well we asked that question to our community and chime in as well for our 21st episode of Managing The Edge. Here is the list of 25 awesome WordPress plugins. If you want to know why we chose them and what they do - you'll have to tune into the audio or video :-) 25 Awesome WordPress Plugins For Business WordPress DB Backup Google Analytics Google Analytics Dashboard All In One SEO Google XML Sitemap WP-SpamFree WP-GreetBox SubscribeRemind Disqus JS-Kit TweetMeme ReTweet Plugin Backtype Retweet Plugin Yet Another Related Posts Plugin Contact Form 7 Organize Series GigPress SMS Text Message Ad-Minister Redirection Lifestream Page Link Manager Alkivia Community Builder Enforce WWW FeedBurner Feedsmith ShareThis Video Special thanks to @aaronwebb, @sergioalvarado, @edash, @tjmapes, @danielshipton, and @nathantwright for chiming in with their essential WordPress plugins. What are your favorite WordPress plugins and why? Let us know in the comments or call in at 206-666-2779 and leave us a voicemail! Episodes Andy Brudtkuhl and Doug Mitchell no No http://managingtheedge.com/episodes/essential-wordpress-plugins-episode-21 10 Things From Our Last Ten Episodes – Episode 20 http://feedproxy.google.com/~r/ManagingTheEdge/~3/HU1ypWAxstA/10-things-from-our-last-ten-episodes-episode-20 http://managingtheedge.com/episodes/10-things-from-our-last-ten-episodes-episode-20#comments Mon, 20 Jul 2009 17:23:00 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=315

In our 20th episode we recap what we discussed from episodes 11-20.

Topics include:

If you have any questions – please let us know in the comments or give us a call at (206) 666-2779 to leave us a voicemail we can play on the show!

]]> http://managingtheedge.com/episodes/10-things-from-our-last-ten-episodes-episode-20/feed 2 00:01:01 In our 20th episode we recap what we discussed from episodes 11-20. Topics include: Twitter For Business Listening Strategies Social Media Trends and Finding Opportunities What We Learned at Big ... In our 20th episode we recap what we discussed from episodes 11-20. Topics include: Twitter For Business Listening Strategies Social Media Trends and Finding Opportunities What We Learned at Big Omaha The Long Tail of Content Measuring Social Media Campaigns Why Blogging is Essential in Business You Need An iPhone Local Search Optimization If you have any questions - please let us know in the comments or give us a call at (206) 666-2779 to leave us a voicemail we can play on the show! Episodes Andy Brudtkuhl and Doug Mitchell no No http://managingtheedge.com/episodes/10-things-from-our-last-ten-episodes-episode-20 Local Search Optimization – Episode 19 http://feedproxy.google.com/~r/ManagingTheEdge/~3/tmCI107CfJI/local-search-optimization http://managingtheedge.com/episodes/local-search-optimization#comments Mon, 29 Jun 2009 17:17:21 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=292

In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results – the highest growing area in search.

We talk about using Google Local Business Center as a means to get listed in search results. Also discussed are quick tips for optimizing that listing as well as some basic SEO tips for your website for local targeting. And finally we dove into localizing Pay Per Click (PPC) advertising as a way to decrease your budget and enhance your findability.

If you haven’t added your business, do so at the following…

For Google, go to Google.com/Accounts.
For Yahoo, go to Yahoo.com and set up an account
For Bing, go to bing.com/webmaster

To access Google Local Business Center (as discussed on the show) go to Google.com/local/add

If you have any questions please let us know in the comments or on Twitter with hashtag “#mte”…

Video (sorry for the choppiness, we blame uStream)

]]> http://managingtheedge.com/episodes/local-search-optimization/feed 2 58:41 In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search ... In our 19th episode we learned about local search optimization. Local SEO is a means of optimizing your website to be findable in local search results - the highest growing area in search. We talk about using Google Local Business Center as a means to get listed in search results. Also discussed are quick tips for optimizing that listing as well as some basic SEO tips for your website for local targeting. And finally we dove into localizing Pay Per Click (PPC) advertising as a way to decrease your budget and enhance your findability. If you haven't added your business, do so at the following... For Google, go to Google.com/Accounts. For Yahoo, go to Yahoo.com and set up an account For Bing, go to bing.com/webmaster To access Google Local Business Center (as discussed on the show) go to Google.com/local/add If you have any questions please let us know in the comments or on Twitter with hashtag "#mte"... Video (sorry for the choppiness, we blame uStream) Episodes Andy Brudtkuhl and Doug Mitchell no No http://managingtheedge.com/episodes/local-search-optimization iPhone For Business – Episode 18 http://feedproxy.google.com/~r/ManagingTheEdge/~3/u_C__LsBeBk/iphone-for-business http://managingtheedge.com/episodes/iphone-for-business#comments Mon, 22 Jun 2009 16:49:20 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=281

iPhone For BusinessIn our 18th episode of Managing The Edge we talk about the iPhone – beyond the games and fun – as a tool to manage your online business.

We discuss setting up your business email, using Skype and SMS, and sycning your iPhone with Google. We also talk about some OS 3.0 updates that help productivity while discussing the best “apps” for business.

Show Links

Video

If you have any questions or comments, let us know in the comments!

UPDATES:

]]> http://managingtheedge.com/episodes/iphone-for-business/feed 6 66:04 In our 18th episode of Managing The Edge we talk about the iPhone - beyond the games and fun - as a tool to manage ... In our 18th episode of Managing The Edge we talk about the iPhone - beyond the games and fun - as a tool to manage your online business. We discuss setting up your business email, using Skype and SMS, and sycning your iPhone with Google. We also talk about some OS 3.0 updates that help productivity while discussing the best "apps" for business. Show Links Skype Google Sync MobileMe TweetDeck AnalyticsApp GroundWork (Basecamp App) Video If you have any questions or comments, let us know in the comments! UPDATES: If you want to set up Google Sync (as mentioned on the show) check out Jesse Stay's tutorial. Episodes Andy Brudtkuhl and Doug Mitchell no No http://managingtheedge.com/episodes/iphone-for-business Blogging Is Still Cool – Episode 17 http://feedproxy.google.com/~r/ManagingTheEdge/~3/N19u8fuyvCA/blogging-is-still-cool http://managingtheedge.com/episodes/blogging-is-still-cool#comments Mon, 22 Jun 2009 16:08:08 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=279

In our 17th episode of Managing The Edge we talk about how blogging is still cool – and is an essential tool in your online business toolkit. We discuss the hows and whys of business blogging.

Sorry this episode was so late – we had technical difficulties as we broadcast live outside while grilling in downtown Des Moines on a beautiful day.

Video

Originally Recorded On 6/5/2009
image from flickr

]]> http://managingtheedge.com/episodes/blogging-is-still-cool/feed 2 47:27 In our 17th episode of Managing The Edge we talk about how blogging is still cool - and is an essential tool in your online ... In our 17th episode of Managing The Edge we talk about how blogging is still cool - and is an essential tool in your online business toolkit. We discuss the hows and whys of business blogging. Sorry this episode was so late - we had technical difficulties as we broadcast live outside while grilling in downtown Des Moines on a beautiful day. Video Originally Recorded On 6/5/2009 image from flickr Episodes Andy Brudtkuhl and Doug Mitchell no No http://managingtheedge.com/episodes/blogging-is-still-cool Social Media Measurement – Episode 16 http://feedproxy.google.com/~r/ManagingTheEdge/~3/xo-JM8Ka3ck/social-media-measurement-episode-16 http://managingtheedge.com/episodes/social-media-measurement-episode-16#comments Tue, 26 May 2009 17:20:10 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=216

In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics. We cover three aspects in social media measurement – goals, tracking, and analytics.

Goals
Measurement is easier when you have goals defined up front. In this episode we discuss a few types of goals and which should be the most important.

Tracking
Link Tracking and keyword tracking are an important aspect in social media measurement. We discuss a few of the tools we use to make this easier.

Analytics
Analytics is important in any types of online measurement – especially social media measurement. We discuss how to use Google Analytics to track social media marketing progress and effectiveness in converting traffic to leads and sales.

Video

Show Links

Have any questions or comments about the show? Let us know in the comments!

Please note: We are skipping a week while we upgrade our studio.. Our next live broadcast will be on 6/5!

Also – did you know we started a blog too? Subscribe to RSS feed for the blog!

]]> http://managingtheedge.com/episodes/social-media-measurement-episode-16/feed 2 36:16 In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics. We cover ... In our 16th episode we discuss monitoring and measuring results of social media marketing campaigns using free tools like bit.ly and Google Analytics. We cover three aspects in social media measurement - goals, tracking, and analytics. Goals Measurement is easier when you have goals defined up front. In this episode we discuss a few types of goals and which should be the most important. Tracking Link Tracking and keyword tracking are an important aspect in social media measurement. We discuss a few of the tools we use to make this easier. Analytics Analytics is important in any types of online measurement - especially social media measurement. We discuss how to use Google Analytics to track social media marketing progress and effectiveness in converting traffic to leads and sales. Video Show Links bit.ly Google Analytics Peashoot (Andy's initial coverage) TweetLater Ping.fm Have any questions or comments about the show? Let us know in the comments! Please note: We are skipping a week while we upgrade our studio.. Our next live broadcast will be on 6/5! Also - did you know we started a blog too? Subscribe to RSS feed for the blog! Episodes Andy Brudtkuhl and Doug Mitchell no No http://managingtheedge.com/episodes/social-media-measurement-episode-16 Andy Brudtkuhl and Doug MitchellnonadultWeb Strategies and Internet Business Marketing