Managing The Edge » Podcast Feed http://managingtheedge.com Web Strategies to Become More Findable and Engaging on the Web Tue, 27 Sep 2011 21:34:41 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 48Web and CreateWowMedia abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) Internet Business 1440 http://managingtheedge.s3.amazonaws.com/Images/ManagingTheEdge144x144.png Managing The Edge » Podcast Feed http://managingtheedge.com 144 144 An Internet Business Podcast For Small Businesses An Internet Business Podcast to help your business become more findable and engaging online. internet,business,social,media,internet,marketing,local,marketing,online,business,small,business Andy Brudtkuhl and Doug Mitchell no no 48Web and CreateWowMediainternet,business,social,media,internet,marketing,local,marketing,online,business,small,businessBusiness/Management & MarketingBusinessTechnology/PodcastingTechnologyEducation/Trainingabrudtkuhl@gmail.comAndy Brudtkuhl and Doug Mitchell Social Media Case Study – Episode 33 http://feedproxy.google.com/~r/ManagingTheEdge/~3/Y_-77qdthm4/social-media-case-study http://managingtheedge.com/episodes/social-media-case-study#comments Thu, 01 Apr 2010 18:39:44 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=407

In episode 32 we are joined by Mike Sansone to discuss Doug’s recent social media case study on getting real results with the techniques we talk about on this show.

]]> http://managingtheedge.com/episodes/social-media-case-study/feed 1 0:00:01 In episode 32 we are joined by Mike Sansone to discuss Doug's recent social media case study on getting real results with the techniques we talk about on this show. In episode 32 we are joined by Mike Sansone to discuss Doug's recent social media case study on getting real results with the techniques we talk about on this show. Episodes Andy Brudtkuhl and Doug Mitchell no no http://managingtheedge.com/episodes/social-media-case-studyhttp://managingtheedge.com/podpress_trac/feed/407/0/EdgeCast033.mp3 Small Business SEO – Episode 32 http://feedproxy.google.com/~r/ManagingTheEdge/~3/ufLY2-jnxt8/small-business-seo-episode-32 http://managingtheedge.com/episodes/small-business-seo-episode-32#comments Thu, 25 Mar 2010 15:25:48 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=405

Episode 32 is the audio from our Small Business SEO webinar over at our new LunchTime MasterMind site!

Here are the slides from the webinar

Small Business SEO

The video will be available for LunchTime MasterMind members tomorrow!

]]> http://managingtheedge.com/episodes/small-business-seo-episode-32/feed 0 0:59:06 In Episode 32 we talk Small Business SEO. This audio is from our latest LunchTime MasterMind webinar. In Episode 32 we talk Small Business SEO. This audio is from our latest LunchTime MasterMind webinar. Episodes Andy Brudtkuhl and Doug Mitchell no no http://managingtheedge.com/episodes/small-business-seo-episode-32http://managingtheedge.com/podpress_trac/feed/405/0/EdgeCast032.mp3 Scaling Your Business On The Web – Episode 31 http://feedproxy.google.com/~r/ManagingTheEdge/~3/BSNpGr_smb0/scaling-your-business-on-the-web-episode-31 http://managingtheedge.com/episodes/scaling-your-business-on-the-web-episode-31#comments Fri, 12 Mar 2010 17:00:02 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=402

In Episode 31 Andy and Doug discuss scaling ANY business on the web – from personal trainers to plumbers.

If you have any questions or comments – let us know below! Oh – and don’t forget to subscribe in iTunes!

]]> http://managingtheedge.com/episodes/scaling-your-business-on-the-web-episode-31/feed 3 0:37:46 In Episode 31 Andy and Doug discuss scaling ANY business on the web - from personal trainers to plumbers. In Episode 31 Andy and Doug discuss scaling ANY business on the web - from personal trainers to plumbers. Episodes Andy Brudtkuhl and Doug Mitchell no no http://managingtheedge.com/episodes/scaling-your-business-on-the-web-episode-31http://managingtheedge.com/podpress_trac/feed/402/0/EdgeCast031.mp3 10 Things – Episode 30 http://feedproxy.google.com/~r/ManagingTheEdge/~3/1pOxZo-dI7U/10-things-episode-30 http://managingtheedge.com/episodes/10-things-episode-30#comments Tue, 02 Mar 2010 22:07:57 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=399

Here’s another 10 things from our last ten episodes! The premise of these shows is to recap what we talked about on previous episodes to highlight content you may have missed!

  1. Essential WordPress Plugins
  2. Word Of Mouth Marketing and Social Media – Guests Zane Safrit and Mario Van Dijk
  3. Tools Of The Trade – Guest Aaron Webb
  4. The best PPC and AdWords Podcast Ever – Guest Brian Kaldenberg
  5. Google Wave for Biz and holiday marketing tips
  6. Data Driven Strategy
  7. We’re in the cloud
  8. Freemium and more with Geoff Wood
  9. Social Media ROI = Conversion

Show Links

Special thanks to Anita Campbell and Martin Lindeskog for including us in 100 Best Small Business Podcasts

Also, check out the SEO and Web Strategy webinar Doug and I did at EntreFest

]]> http://managingtheedge.com/episodes/10-things-episode-30/feed 2 http://managingtheedge.com/episodes/10-things-episode-30 Social Media ROI = Conversion – Episode 29 http://feedproxy.google.com/~r/ManagingTheEdge/~3/bknNm_CiV3U/social-media-roi-conversion-episode-29 http://managingtheedge.com/episodes/social-media-roi-conversion-episode-29#comments Sat, 06 Feb 2010 17:05:27 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=396

In this 29th episode of our internet business podcast we talk about measuring social media ROI by tracking conversions and other website goals.

Internet Business News

Tools Of The Week

Do you have any questions or comments? Let us know!

]]> http://managingtheedge.com/episodes/social-media-roi-conversion-episode-29/feed 5 0:43:46 In episode 29, Doug and Andy discuss measuring social media by tracking conversions and other website goals. In episode 29, Doug and Andy discuss measuring social media by tracking conversions and other website goals. Episodes Andy Brudtkuhl and Doug Mitchell no no http://managingtheedge.com/episodes/social-media-roi-conversion-episode-29http://managingtheedge.com/podpress_trac/feed/396/0/EdgeCast029.mp3 Talking Freemium, Media, and More with Geoff Wood – Episode 28 http://feedproxy.google.com/~r/ManagingTheEdge/~3/uqPspEitRSo/talking-freemium-media-and-more-with-geoff-wood-episode-28 http://managingtheedge.com/episodes/talking-freemium-media-and-more-with-geoff-wood-episode-28#comments Mon, 01 Feb 2010 18:51:44 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=386

In the 28th episode of our internet business podcast we talk with Geoff Wood from Silicon Prairie News about freemium business, SPN, the iPad, and more!

News & Updates

Tools of the week

Questions or comments? Let us know in the comments or on our Facebook Page!

]]> http://managingtheedge.com/episodes/talking-freemium-media-and-more-with-geoff-wood-episode-28/feed 3 0:48:32 Doug and Andy talk to Geoff Wood from Silicon Prairie News about freemium business, the media, SPN, and more! Doug and Andy talk to Geoff Wood from Silicon Prairie News about freemium business, the media, SPN, and more! internet, business, web, strategy, findability, internet, marketing Andy Brudtkuhl and Doug Mitchell no no http://managingtheedge.com/episodes/talking-freemium-media-and-more-with-geoff-wood-episode-28http://managingtheedge.com/podpress_trac/feed/386/0/EdgeCast028.mp3 We’re In The Cloud – Episode 27 http://feedproxy.google.com/~r/ManagingTheEdge/~3/TiRlpyIwTfU/were-in-the-cloud-episode-27 http://managingtheedge.com/episodes/were-in-the-cloud-episode-27#comments Fri, 22 Jan 2010 17:42:44 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=377

Thank you for stopping by to check out episode 27 of this internet business podcast… Did you know we have tons of subscription options?

In this episode we talk about...

How Google Caffeine and social media will be integrated into the real time search stream

- and -

Why you should use Amazon Web Services for your IT infrastructure

Our Tools Of The Week

Doug – HootSuite
Andy – ClickToTweet

Related Links

Video Coming Soon

]]> http://managingtheedge.com/episodes/were-in-the-cloud-episode-27/feed 2 0:32:54 In the 27th episode of this internet business podcast we discuss how Google Caffeine will integrate social media into the real time result stream. We also talk about why you need to use Amazon Web Services for your IT infrastructure. In the 27th episode of this internet business podcast we discuss how Google Caffeine will integrate social media into the real time result stream. We also talk about why you need to use Amazon Web Services for your IT infrastructure. Episodes Andy Brudtkuhl and Doug Mitchell no no http://managingtheedge.com/episodes/were-in-the-cloud-episode-27http://managingtheedge.com/podpress_trac/feed/377/0/EdgeCast027.mp3 Data Driven Strategy – Episode 26 http://feedproxy.google.com/~r/ManagingTheEdge/~3/ABSjvrrc1ak/data-driven-strategy-episode-26 http://managingtheedge.com/episodes/data-driven-strategy-episode-26#comments Mon, 18 Jan 2010 16:18:34 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=373

Are you making data driven decisions?

Learn how Doug and I are changing our businesses by focusing on what the data tells us to do instead of guessing… This can be used for everything from product development to marketing.

5 Tips for Creating a Data-Driven Business

1. Create and Measure Goals

2. Make Business Sense of Your Data

3. Test Your Decisions

4. Segment Data to Find Meaning and Behavior

5. Research Before You Launch

These tips are from a post called “Creating A Data Driven Business” from WebStrategyWorkshop.com

Do you have any questions or comments on this week’s episode? Let us know in the comments!

]]> http://managingtheedge.com/episodes/data-driven-strategy-episode-26/feed 3 0:39:15 Andy and Doug discuss how we have changed our businesses by making data driven decisions rather than relying on instinct. Andy and Doug discuss how we have changed our businesses by making data driven decisions rather than relying on instinct. Episodes Andy Brudtkuhl and Doug Mitchell no no http://managingtheedge.com/episodes/data-driven-strategy-episode-26http://managingtheedge.com/podpress_trac/feed/373/0/EdgeCast026.mp3 Google Wave For Business And Holiday Marketing Tips – Episode 25 http://feedproxy.google.com/~r/ManagingTheEdge/~3/fEs0lzBGp5M/google-wave-for-business-and-holiday-marketing-tips-episode-25 http://managingtheedge.com/episodes/google-wave-for-business-and-holiday-marketing-tips-episode-25#comments Tue, 06 Oct 2009 19:01:55 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=359

In our 25th episode we broadcast from our shiny new studio to talk about Google Wave and what it means for small businesses. We also cover some online marketing tips for the holidays.

Video

Not sure what Google Wave is or how it is important? Here is a video I played during the show to help shed some light on Wave for Doug.

Have a question or comment on Google Wave? Let us know in the comments!

]]> http://managingtheedge.com/episodes/google-wave-for-business-and-holiday-marketing-tips-episode-25/feed 1 0:45:34 In our 25th episode we broadcast from our shiny new studio to talk about Google Wave and what it means for small businesses. We also talk about Online Marketing tips for the holidays. In our 25th episode we broadcast from our shiny new studio to talk about Google Wave and what it means for small businesses. We also talk about Online Marketing tips for the holidays. Episodes Andy Brudtkuhl and Doug Mitchell no no http://managingtheedge.com/episodes/google-wave-for-business-and-holiday-marketing-tips-episode-25http://managingtheedge.com/podpress_trac/feed/359/0/EdgeCast025.mp3 The Best PayPerClick and AdWords Podcast You’ll Ever Listen To – Episode 24 http://feedproxy.google.com/~r/ManagingTheEdge/~3/f1CJ6E4HiFI/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24 http://managingtheedge.com/episodes/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24#comments Tue, 15 Sep 2009 20:03:38 +0000 abrudtkuhl@gmail.com (Andy Brudtkuhl and Doug Mitchell) http://managingtheedge.com/?p=341

InternetBusinessPodcast-AdWordsIn one of our most anticipated episodes of this internet business podcast we have our guest Brian Kaldenberg – President of Kaldenberg Consulting. Brian’s company does e-commerce consulting and PPC campaign management.

In this episode we talk about researching and managing effective PPC campaigns.

Video

In this must-listen episode we talk about…

  • What is PPC / CPC
  • Top 3 PPC Channels
  • Keyword Research
  • Basics in Setting Up Campaign
  • How to write an ad
  • Google Analytics
  • Paralysis By Analysis
  • And how negative ROI inside analytics doesn’t mean you shouldn’t do Google Adwords

Special thanks to the following guests for joining us in the live broadcast

From the chat log:

mike_templeton: Yes! Targeted ads! Give them something to do rather than land on the home page.
abrudtkuhl: oh how i hate that :)
abrudtkuhl: that’s how you waste money
mike_templeton: word.
—
mike_templeton: I like the idea of running multiple ads at once for comparison. Simple concept, but something people may not think about.
—
JustBrady: your marketing and design must be goal-oriented
—
mike_templeton: Definitely could be doing more with conversion pages in Analytics. Great insight guys.
—
richdrake: definately use terms that aren’t to broad. I made that mistake
richdrake: could have used that advice a long time ago
abrudtkuhl: yea that’s huge

If you have any questions, please let us know in the comments or call in at 206-666-2779

]]> http://managingtheedge.com/episodes/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24/feed 5 1:02:03 In our 24th episode of this internet business podcast we discuss researching and managing an effective PPC advertising campaign with our special guest Brian Kaldenberg of Kaldenberg Consulting. In our 24th episode of this internet business podcast we discuss researching and managing an effective PPC advertising campaign with our special guest Brian Kaldenberg of Kaldenberg Consulting. Episodes Andy Brudtkuhl and Doug Mitchell no no http://managingtheedge.com/episodes/the-best-payperclick-and-adwords-podcast-youll-ever-listen-to-episode-24http://managingtheedge.com/podpress_trac/feed/341/0/EdgeCast024.mp3 Andy Brudtkuhl and Doug MitchellnonadultAn Internet Business Podcast For Small Businesses