Blame it on Marketing

12 things every marketer should know how to do #Slidehsare

2015-03-25T16:26:00.001-04:00

Doing marketing is different now. It’s much more complex and technical. So I decided to put together a quick list of “skills” I think a marketer would need in order to keep up.

12 things every marketer should know how to do from Fernando Larez

Infographic: How millennials will reshape the Insurance Industry (about time!)

2014-11-03T09:40:00.000-05:00

Millennials will reshape not only how the work is done in an insurance company, but how the company should go to market, improve customer service, sell its products and through which channels.

Source: http://www.vuesoftware.com/feature-articles/2014/5/29/how-millennials-will-shape-the-future-of-insurance

$10 bucks says mine has more syllables...

2013-08-28T15:03:00.001-04:00

I'm giving $10 to whoever can tell the longest @Starbucks coffee name people can order. I will be posting the winner right here on this very POST.

Web Designers use Social Media to help Small Biz take off

2013-06-12T14:37:00.001-04:00

Small businesses should consider social media to be one of the greatest gifts from the Internet Gods. Social media platforms can reduce multiple small business expenses such as printing costs, newspaper and/or magazine advertisement expenditures, not to mention funds spent on envelopes, stamps and ink required to run a snail mail advertising campaign. While a paid employee will have to spend time – which results in labor costs – managing social media campaigns, those costs are still less than traditional marketing strategies. Social media platforms help small businesses in three ways:

Savings on advertising expenses
Creating previously impossible business connections/clients via telecommunications
Finding savings via social media platforms that cut business expenditures

What does this mean for Web Designers? It means the more you know about helping your clients build their business utilizing social media platforms, the more marketable you are in your field.

Great Web Designers Understand How Social Media Can Help Small Business

While there are web designers that land permanent salaried jobs, many are working freelance and building their own business via – hopefully – social media, word of mouth, and their own version of “hitting the pavement”. It’s important for web designers to hone their skills in specific niche areas. Social media should definitely be one of these. Social media for small businesses could be an even more specific niche. There are several steps web designers can take to learn about social media and translate their knowledge into actual dollars earned.

Learn Everything. Obviously it’s impossible to learn everything about social media but you certainly need to know more than the basics and then remain in the informational update loop. While you can’t earn a degree in Extraordinary Social Media, you can earn a degree or certification from a college with a strong Web Design or Graphic Design program. Not only will you learn fundamental theory around art and advertising, a strong program will also teach you – and then keep you abreast – of the rising trends in social media. Potential employers are going to want to see a resume, and while your artistic talents are important, they will think a solid educational background is too. Plus, when you leave a professional program, you’ll have an impressive portfolio to demo your work.

Do Your Research. While you may have an innate understanding of how social media works: your “likes” save you money at favorite restaurants, you’re thankfully reminded of special events by a last minute Tweet, or you find exactly what you’re looking for on the first page of your Google or Bing search...there are plenty of those out there who don’t understand its importance. Make sure you have anin depth understanding of Social Media statistics so you can use that as a part of your approach when looking for work. Examples include:
- The 4th most popular online activities include social media and blogs! They even trump personal email time.
- Almost 1 million blog posts are created within a 24-hour period.
- It took the internet 4 years to reach 50 million people; it took Facebook 9 months to reach more than 100 million.
Find Small Businesses Who Need You. One way to land some part-time, or potentially full-time work, is to start doing your homework and research local small businesses. Many small business owners are still lagging on building and updating their website, let alone taking advantage of social media strategies. Find a dozen or more who you know could benefit from your work. Then, create a plan-of-action and sample work to gently educate them about how much websites and social media matter in the current market. Set up appointments with managers, HR, or whomever you can. You might just be the solution they were looking for. Of course, you need to be prepared for some cold shoulders but as long as you remain humble, avoid pushy or defensive engagements, and have a well prepared presentation, you may end up getting a return call months later. Don’t forget to follow up with all of your small business contacts. People get busy so a gentle reminder may do the trick.

While it’s true that social media helps small business, it’s equally true that professional web designers have the ability to help small businesses understand, and implement, social media strategies. Web and Graphic design is a rapidly growing industry. While this is great news, it also means more and more designers are entering the employment pool. Why not let your Small Business Social Media Expertise help you to create that extra special niche that will get your foot in the door first? How often do you use social media platforms to enhance your own life via connecting, saving money, or building business contacts? Do you emphasize social media tactics with your small business clients?

8 Things Productive People Do During the Workday

2013-05-15T15:19:00.001-04:00

Written by Ilya Pozin, Founder of Ciplex. Columnist for Inc, Forbes & LinkedIn

Forget about your job title or profession – everyone is looking for ways to be more productive at work. It’s time to set down your gallon-sized container of coffee, toss out your three-page to-do list, and put an end to those ridiculously long emails you’ve been sending.

Experiencing a highly productive workday can feel euphoric. But contrary to popular belief, simply checking tasks off your to-do list isn’t really an indication of productivity. Truly productive people aren’t focused on doing more things; this is actually the opposite of productivity. If you really want to be productive, you’ve got to make a point to do fewer things.

Recently I spoke with project management and productivity genius Tony Wong to find out the secret to a more productive workday. He provided me with some excellent insight into what he and other like-minded productive individuals do during their work week.

Harness your productivity by taking note of these eight things:

1. Create a smaller to-do list. Getting things accomplished during your workday shouldn’t be about doing as much as possible in the sanctioned eight hours. It may be hard to swallow, but there’s nothing productive about piling together a slew of tasks in the form of a checklist. Take a less-is-more approach to your to-do list by only focusing on accomplishing things that matter.

2. Take breaks. You know that ache that fills your brain when you’ve been powering through tasks for several hours? This is due to your brain using up glucose. Too many people mistake this for a good feeling, rather than a signal to take a break. Go take a walk, grab something to eat, workout, or meditate – give your brain some resting time. Achieve more productivity during your workday by making a point to regularly clear your head. You’ll come back recharged and ready to achieve greater efficiency.

3. Follow the 80/20 rule. Did you know that only 20 percent of what you do each day produces 80 percent of your results? Eliminate the things that don’t matter during your workday: they have a minimal effect on your overall productivity. For example, on a project, systematically remove tasks until you end up with the 20 percent that gets the 80 percent of results.

4. Start your day by focusing on yourself. If you begin your morning by checking your email, it allows others to dictate what you accomplish. Set yourself in the right direction by ignoring your emails and taking the morning to focus on yourself, eat a good breakfast, meditate, or read the news.

5. Take on harder tasks earlier in the day. Knock out your most challenging work when your brain is most fresh. Save your busy work – if you have any – for when your afternoon slump rolls in.

6. Pick up the phone. The digital world has created poor communication habits. Email is a productivity killer and usually a distraction from tasks that actually matter. For example, people often copy multiple people on emails to get it off their plate – don't be a victim of this action. This distracts everyone else by creating noise against the tasks they’re trying to accomplish and is a sign of laziness. If you receive an email where many people are CC'd, do everyone a favor by BCCing them on your reply. If your email chain goes beyond two replies, it’s time to pick up the phone. Increase your productivity by scheduling a call.

7. Create a system. If you know certain things are ruining your daily productivity, create a system for managing them. Do you check your emails throughout the day? Plan a morning, afternoon, and evening time slot for managing your email. Otherwise, you’ll get distracted from accomplishing more important goals throughout the day.

8. Don’t confuse productivity with laziness. While no one likes admitting it, sheer laziness is the No. 1 contributor to lost productivity. In fact, a number of time-saving methods – take meetings and emails for example – are actually just ways to get out of doing real work. Place your focus on doing the things that matter most as efficiently and effectively as possible.

Remember, less is more when it comes to being productive during the workday.

What’s your secret to productive workdays?

About Ilya Pozin:

Founder of Ciplex. Columnist for Inc, Forbes & LinkedIn. Gadget lover, investor, mentor, husband, father, and '30 Under 30' entrepreneur. Follow Ilya below to stay up-to-date with his articles and updates!

The 7 Types of Digital Marketer

2013-05-07T10:41:00.000-04:00

Article by:
Lorenzo Franceschi-Bicchierai
News Editorial Intern at Mashable's New York headquarters
Original Link: http://mashable.com/2013/05/01/7-types-of-digital-marketer/

Social media has disrupted quite a few fields, becoming an integral part of many of them, such as journalism or marketing. And professionals in these fields have had to adapt, or, perhaps, perish. But everybody has a different way of using social media in the digital marketing world — and his or her unique own style.

Or do they? According to Optify, a Seattle-based marketing software provider for digital marketing agencies, there are just seven types of digital marketers depending on how they use social media. And they've laid out these seven categories in an infographic, which can be seen below.

But don't take it too literally.

"The infographic is just supposed to be a fun way for the digital marketers among us to see how we're illustrated compared to others," said Danie Pote, content marketing manager at Optify. "Most modern marketers likely align with not just one, but several of these."

Check out these seven types of digital marketers in this funny infographic below. If you're a digital marketer, do you see yourself reflected in any of these characters?

Infographic by Optify

WHAT’S NEXT? Four predictions for Web Design in 2013

2013-05-01T13:00:00.000-04:00

There is no denying that we live in a connected world. Each day more and more consumers turn to the Internet for their information; seeking out businesses to frequent, answers to questions, and inspiration for their life. With the online world continually evolving there is also an increasing need for high quality web design. Designers have the dual challenge of meeting the needs of their clients while continuing to set trends and advance the concept of web design. As we look forward to 2013 we wonder what’s next. How can designers take the current state of web design and adapt it to make it even better?

RESPONSIVE WEB DESIGN

New desktop and mobile devices are hitting the market at a record pace, each having a slightly different size screen and varying technical dimensions. Designing for each individual device is time consuming, costly, and unnecessary with the evolution of responsive web design. A website that utilizes this design strategy adapts to the device it is being viewed on. Responsive web design responds to the size of the viewing device and produces a small (mobile phone), medium (tablet), or large (desktop computer) layout design. All of the design sizes share the same content and characteristics just arranged differently to maximize the screen size. Eliminating design elements to make a website more responsive also benefits the content by becoming clearer, more concise, and easier to read.

TARGETED TYPOGRAPHY

With the advent of font design services such as Webtype, Typekit, and Fontdeck there are endless possibilities for the font selection of a website’s design. But typography is a much bigger consideration than just which font you choose. 2013 will likely see more emphasis placed on the design of the typography as the most integral component of a website’s design. Images and design elements can certainly enhance a beautiful typography, but relying on them to sustain a website’s design is overlooking the importance of both the text and negative space. Instead of focusing so much on whether a design “pops” designers will return to the core of the design to make sure the foundation is strong.

ATTENTION TO BRANDING

Businesses want their brand to be instantly recognizable to customers who can attribute past experiences with the branding. Consider the red bulls-eye for Target or the apple logo for Apple. Once you see either of these you immediately know what the brand is and you can associate it with previous knowledge, experiences, and opinions. Branding of a business should move well past the logo into its web presence by conveying the brand clearly on its website. In 2013 designers will refocus on the core of the brand in web design instead of creating sites that follow current trends.

In a return to an emphasis on branding, designers will carefully choose page elements to maximize the brand. One of the easiest ways to brand a business is via color. Consider what tones and hues would best match a logo or already established design work. You should also find ways for the logo to be prominent without becoming overwhelming by utilizing an attractive size and position on the site. Finding clever ways to infuse the character of the business into the website is also beneficial to branding. Take a look at your design from the customer’s perspective; have you effectively translated who the business is as well as what the business does?

INCREASED USE OF PARALLAX SCROLLING EFFECTS

This design effect has been around for years in video games but was recently introduced to the web design world when it was integrated into the website for the Silverback app. In short, parallax scrolling effects control the depth of design objects on a website. Layering multiple objects and backgrounds and then varying the individual speed at which they move creates dimension and depth in a website. Designers are beginning to use this effect more frequently and there are excellent examples of parallax scrolling that you can view as inspiration to provide a different browsing experience to customers.

These predictions are just a “best guess” at what experts think will be upcoming in web design. Do you agree with the speculation? Do you have your own ideas of what will be coming in 2013 for web design?

Smart Job Search tips for the "Directors of Whatever Needs to Be Done".

2013-04-30T23:21:00.000-04:00

I got this in an email and i thought it would be a nice piece to share. Enjoy!

From Marc's Monday's Newsletter:

"Oh, I'm looking for anything," you might tell well-meaning friends who ask.

It's a problem.

Because in today's economy, no employer is looking for a "VP, Anything", or a "Director of Whatever Needs to Be Done." They're looking for an experienced professional who can solve specific problems.

When you're thinking about moving jobs, you need to have a brief, pithy assertion of who you are and what you're qualified to do. It's important that you be able to explain to an old colleague, or a new connection, in 30 seconds or less, what it is that you're looking for.

That's called an "elevator pitch" - a concise statement of your abilities and goals that can be shared in the time it takes an elevator to go to the top floor. (it gets better).

Vague and general aren't helpful:
"I'm a saleswoman", or...
"I'm in logistics", or...
"I'm a finance guy", don't work because they don't explain succinctly what you need and how your audience can help.

No, in the 21st century you need to be more precise and more concrete. You need to describe what you've done and what you're looking to do... specifically.

So it's not "I'm a saleswoman" but rather...

"I'm a sales management professional looking to lead a 100+ person sales organization, and am particularly interested in opportunities leading sales teams going through the transactional-to-relationship-selling transition."

It's not "I'm in logistics" but rather...

"I'm a logistics team leader who specializes in driving efficiency improvements in established groups, bringing down the cost of production year after year."

And it's not "I'm a finance guy" but rather...

"I'm a finance guy who enjoys rationalizing finance teams in multi-unit businesses and creating metrics and operating procedures that partner with the business to drive understanding of the underlying levers of growth."

You need to be specific and concise in your description of your ambitions, so that your network contacts, your future boss, or an HR recruiter can understand how and where you'll add value and improve the business.

So please, avoid the easy temptation to say that you're looking for anything, and be specific in your job search. It's the best way to let people know how to help you, and to let companies know how you'll help them.

I'm rooting for you,

Marc Cenedella, Founder

Follow me on Twitter: @cenedella

A #Career for the "Problem-Solving" super hero.

2013-04-29T23:05:00.000-04:00

Network administration is a career field which offers a tremendous amount of versatility: where you work, who you work with and/or for, and the types of things your job will require you to do. You get to be somewhat physical, creative, and can use your superb problem solving skills to be a hero on a daily basis. Network administrators have skills and insider know-how that most people don’t: how to design, run, and repair computer networks. From helping companies decide what they need and/or how to optimize what they have, to training users and repairing system glitches, your skills will always be in high demand. As if that weren’t enough to entice you, career opportunities in the field of networking administration are projected to increase by 28% by the year 2020. But before you tie on your superhero cape and fly into the network matrix, here are some top 5 reasons to consider a career in networking administration.

Top 5 Reasons To Consider A Career In Networking Administration

Utilize Mind And Matter. A career in networking administration incorporates the best of both the intellectual and physical worlds. Network administrators are responsible for setting up company networks – including the actual mechanics of installing computers, servers, modems, and all of the physical aspects of small to large scale computer networking. Additionally, they may be called upon to navigate the more intellectual aspects of computer systems such as user training, maintaining system security, and analyzing and/or problem solving any issues that arise for the network users.
Versatile Work Environments. Because computers are everywhere, network administrators are in high demand. Many students have a tough time choosing what they want to do. Maybe you want to work with computers but you have also thought about a career in education. Or, maybe you like the idea of the health and retirement benefits that are associated with a government job, but can’t think of a position that interests you. Network administrators are needed for every branch of the professional arena, from schools to law firms and from municipalities to airports. You can take your networking administration degree and let it open doors for you in whatever niche appeals to you.
A Salary To Smile About. Another one of the top 5 reasons to consider a career in networking administration would have to be the salary. While money should never be a primary motivating factor, its importance can’t be underestimated. If you are like most college graduates – especially those who returned to school later in life – you have loan debts, car payments, and mortgage payments to make. The median income for networking administrators in 2010 was $69,160, more than twice the median income total for all other occupations.
You Get To Play With Toys. If you are into technology, then you are into technological toys…er, we mean technological gadgets. Part of your job is to stay abreast of the latest and greatest that technology has to offer in order to keep your clients’ systems working efficiently and profitably. That means you have to learn about and test (play) with any new gadget (toy) which could potentially benefit your client(s). For example, mobile applications instantly changed how businesses operate. The network administrators with vision helped their clients make the transition as quickly as possible, giving them the business edge. If you don’t keep up, your job performance will suffer.
Perpetual Education. If you love to learn, this is a great field for you. You never get to stop learning when you work in the realm of IT. As mentioned in #4, technology is in perpetual motion and you have to stay on the train if you want to make it to the next station. Once you have completed a degree in networking administration, you will want to continue your education via seminars, online classes, and trade shows. Updating your IT certificationswill be key to keeping your resume updated, maintaining your competitive edge, and ensuring that up and coming graduates aren’t able to vie for your professional position.

These top 5 reasons to consider a career in networking administration can all be summed up in one idea; a career in networking administration delivers job satisfaction on every professional level – the personal, interpersonal, academic, intellectual, and physical. It provides the perfect opportunity for you to combine your people skills, as well as your tech-savvy side, to help others do their jobs better.

8 Tips to Help Achieve Your Career Goals

2013-04-08T10:07:00.002-04:00

By Jayne Mattson is Senior Vice President at Keystone Associates, a leading career management and transition services consulting firm in Boston.

Professionals who are in careers today will change jobs much more frequently than in previous generations. Therefore, you need to be prepared and proactive in managing your career. But does this mean you have to sacrifice in other areas of your life that are important to you? Our lives are busy enough balancing work and family without having to find time for making major career changes as well. The tips below provide you some solid strategies to achieve your career goals.

1. Resume and LinkedIn Profile Maintenance

Write down your accomplishments from the past year. This will help you identify your market worth. Keeping track of these accomplishments will help you in review and bonus time. You probably already know this, but always keep your resume and LinkedIn profile up to date. This will keep you visible in the job market with recruiters or hiring managers.

2. Set up Lunchtime Conversations With Influencers

Connect with the shakers and movers within your organization to develop mutual relationships; if a special project or a higher position opens up, they will be more likely to think of you. Your internal company network is important to your career success. Create a list of people within the organization whom you know personally and professionally and ask to have lunch or a phone or Skype conversation for career advice, information sharing, or just to get to know them better. Remember, it is not what you know, but who you know, that will help you get ahead.

3. Remember to Network

Network face-to-face with one to three people each month outside the company to stay connected to your industry and to develop your networking skills. Identify 10 people whom you lost touch with and with whom you would like to reconnect. Reach out to them, perhaps indicating that one of your 2013 goals is to keep your network active. When you meet with the people in your network, bring something to the table and be sure you are offering value. Also, always be willing to ask them to connect you to others they know.

4. Attend Industry Events

Join your industry professional associations and attend monthly events. Meetup.com, Eventbrite and other online communities are great places to find industry groups that are relevant to you. Find out the dates and times, put them in your calendar and try not to schedule meetings too close to the event, so you will have enough travel time. Bring information to share with your colleagues.

5. Keep Your Image Professional

Update your look with accessories, clothes, hair and eyeglasses to reflect a polished professional image. Keeping an updated look is essential for initial impressions. One new piece of apparel can update your look, if you're not one to shop every single season. On the other end of the spectrum, be cognizant that dressing too trendy can be unappealing in a professional setting. Use the rule of thumb of looking in the mirror to see if you need to eliminate one accessory.

6. Schedule Quarterly Meetings

Set up quarterly meetings with your boss to stay on track with your professional development. Since you need to be the leader in managing your career, you need to take the initiative to set up routine times to conduct professional development meetings. In these meetings, ask your boss what his or her expectations are for your department and position over the next quarter, and if there are ways you could improve from the previous quarter — sometimes, it's necessary to take initiative to get the constructive criticism you need. If your boss is not in your office, recommend using Skype, which is a great way to build a more solid relationship.

7. Review Career Goals

You need to manage your own expectations for yourself, too. Mark your calendar six months out for a review of career goals and make adjustments if necessary. Staying on top of your career goals and periodically reviewing those helps you measure your progress, successes and evaluate the feasibility of accomplishing your remaining goals.

8. Read Industry Books

Read Dale Carnegie’s book How to Win Friends and Influence People or Keith Ferazzi's Never Eat Alone. Both books reinforce building relationships inside and outside your organization, which is the key to career success. They stand the test of time and capture human interaction and how to master it — the only thing that has changed is the vocabulary. Buy either of these relationship building books on tape, which can ease a public transit commute and help you to develop better skills.

Mountain View

2013-04-02T22:32:00.001-04:00

Glatlinburg, TN

Graphic Design Resources For The Mad Men – And Women – Of The Future

2013-04-02T10:00:00.000-04:00

One of the most fascinating aspects of the award-winning TV series, Mad Men is the relationship between artists and copywriters as they create catchy sales campaigns to win advertising accounts. While hand-drawn art copy is still used and valued, the world of advertising is now a combination of professional Graphic Designers and their copywriting counterparts. Graphic Design is a rising professional field in which several strengths must co-exist for an individual to stand out. The most successful graphic designers are usually:

motivated
well educated
technically savvy
talented
adept at communicating with their clients

Disciplined Flexibility – A Graphic Design Oxymoron?
The life of a graphic designer can feel dichotomous at times – a constant pull between artistic license and remaining within the boundaries of a client’s wishes and their audience’s sensitivities. You must be able to think outside the box, but have the discipline to stay on top of your clients’ requests, regulations, and deadlines. You have to be sensitive enough to intuit your clients’ needs, yet thick-skinned enough to hear their criticism without taking offense. So what happens in the mind of great graphic designers when they have to design a new logo, create art to accompany a sales slogan, or re-design the 10th banner-sample for a client’s existing website?

Best Resources for Professional Graphic Designers
Many people think that talent is enough; alas, it is not! As mentioned above, graphic designers have to excel in a variety of areas in order to be recognized and respected at the professional level.

Education and Theory. The right graphic design education is important for two reasons; history/ design theory and a respectable resume. Being a graphic designer without a degree in the field is like becoming a professional chef without a culinary school certificate. Where there was a time when talent might have trumped a “book eduction,” these days you’ll find it difficult to land the best and highest paying jobs without a stamp-of-approval from an accredited school. Prospective employers and clients like to see a finite certificate or degree that signifies you’ve learned the core elements of your field and had the commitment and drive to finish a professional program. Plus, an education in graphic design will serve as a well-rounded foundation for your future career.
GAG Handbook. GAG stands for The Graphic Artists Guild. This organization is to graphic designers what the Screen Actors Guild (SAG) is to the freelance TV and movie community. They regularly publicize a book called the Graphic Artists Guild Handbook: Pricing & Ethical Guidelines. Once you’re establishing yourself in the professional scene, GAG’s handbook will help you understand complex legal rights, copyright laws, and can help you learn how to negotiate the best wages and terms for future contracts. It even includes copies of sample contracts.
Keyword Trackers. Since the majority of your work will probably be done for websites, blogs, and other internet-based marketing, an in-depth knowledge of search engine optimization (SEO) can be vital in producing the best ideas and copy for your clients. This is especially true if you are cultivating small business clients who don’t have a clue how internet search engines work and/or why keywords matter. If you are just starting out, FREE is probably one of your very favorite words in which case Free Keywords will be one of your best resources for researching – and tracking – keyword trends.
Vandelay Web Design Blog. As long as you are beefing up your SEO skills, it’s a good idea to get social media friendly as well. In addition to a wealth of social media-friendly articles, Vandelay Design’s Blog offers additional resource lists, web design tips, as well as a wide array of stock resources for designers.
Computer Arts. To be successful in the world of design, you must remain on the cutting edge of design trends, technological advancements, and new programming tools. One of the best-selling international magazine resources for computer design is Computer Arts. This online resource includes tutorials on multiple topics, tips and tricks for Photoshop and Illustrator, and has enough images, stories, and everything-else-about-graphic-design that you won’t want to miss it. Computer Arts is inspirational from start to finish.

With a good education, a well rounded resource tool kit, and the right amount of motivation and talent, you will be able to cut through the ranks of average designers and make your mark. Hopefully, these resources will take you on your own journey to Mad Men – or Mad Women – success, where you will be a standard setter for future graphic designers.

Where do you go for your artistic or technical inspiration? What resources do you pull from to create work amazing enough to keep your customers coming back for more? We’re interested in knowing what inspires your graphic design career.

Top network administration apps for android

2013-04-01T16:36:00.000-04:00

Network administrators spend their days managing the hardware, software, security, and connectivity of their employer’s network. This is a big job and requires an incredible breadth of knowledge on how the network works, ways to improve productivity, methods of troubleshooting, and when to repair or replace components. As our global technology becomes more mobile every day there are a host of apps for network administrators that can make this complicated job a bit easier. These apps are designed to take your work to-go and will allow you the ability to access the network and its components no matter where you are. Each app has an intended purpose and helps make your work easier in specific ways. Researching your needs, and which apps would best fit your network, will allow you to choose the Android apps that will be the most beneficial.

Our favorite network administration apps for Android devices include:

ActivDir Manager (Free or $4.99) This app allows you to use your Andriod device for basic administration of a Windows Active Directory Domain to manage users, computers, and groups. You can complete specific network administration tasks such as reseting passwords, disabling or editing accounts, and adjusting group memberships. The free version has all the capabilities of the pay option except the ability to keep connection details to the server.
Find My Router’s Password (Free) When you find yourself needing a router’s password or to test the strength of the router’s signal this app is for you. If your router uses HTTP authentication you can choose from four different recovery functions; determining if a default password is being used, using manufacturers’ and routers’ credentials to test a password, accessing a user provided dictionary to test passwords, and testing letter string combinations.
Exchange by Touchdown ($19.99 after a 30 day free trial) Exchange by Touchdown is a third party Exchange task, contact, email, and calendar app that accesses your corporate Exchange server. The 30 day trial can be extended to the paid version by simply downloading the TouchDown License Key for your mobile device.
Wi-Fi Analyzer (Free) This app provides you the ability to access details of a Wi-Fi connection and a detailed list of detached networks. You’ll find this app incredibly helpful when you are completing a site survey, network auditing, or wireless troubleshooting. There are additional tools that can make your work even more efficient including analyzing data over time, identifying AP location via a visual signal and sound, and rating channel usage.
Connectbot (Free) Connectbot is ideal for network administrators that work with Unix based servers and hardware that permit remote administration. Users are able to import and generate keys, copy and paste between apps, and operate multiple SSF sessions at one time.
AndFTPPro ($4.99) Having remote access to a network is crucial and the ANDFTPPro helps you do it! This app allows you to upload or download files, use email to share files, message, connect with Bluetooth, edit and delete permissions, and run custom commands.
PC Monitor (Free) PC Monitor supports three individual computers without a subscription or up to 100 different computers with a paid yearly subscription. It allows you to monitor in real-time the computer’s stats, CPU and memory, hardware, software, user access, and hard disks.
G-MoN for Android (Free) This WarDriving scanner searches for all Wi-Fi networks in a desired range and coordinates GPS data within a file on the sd card. You can access each Wi-Fi location with details such as signal strength, channel, encryption, and GPS coordinates.
Android VNC (Free) AndroidVNC desktop sharing software connects network administrators remotely to their computers’ desktops. You can also access the desktops of other users on the network regardless of your location.
Pocket IT Mobile Help Desk ($2.60) This app is designed both for the users you support and your role as a network administrator. It is installed on the user’s Android device and provides answers to basic IT questions. The user chooses which type of device needs troubleshooting and then can search for solutions by keywords or key phrases. It won’t solve every problem but will enable users to address some of their own network issues without you.

What are some of your other favorite network administration apps for android? Drop me a line!

The Six Deadly Sins of Leadership

2013-04-01T15:58:00.000-04:00

Great article I’d like to share:

By Jack and Suzy Welch

Being a leader is perhaps the hardest challenge any of us will ever face. No matter how long we work at it, practicing the right behaviors is a never-ending task. Knowing – and avoiding – the wrong ones is too. Thus, we offer the following six common leadership pitfalls:

1. Not Giving Self-Confidence its Due.

Self-confidence is the lifeblood of success. When people have it, they’re bold. They try new things, offer ideas, exude positive energy, and cooperate with their colleagues instead of surreptitiously attempting to bring them down. When they lack self-confidence, it’s just the opposite. People cower. They plod. And they spread negativity with every word and gesture.

But all too often leaders ignore (or neglect) this very basic fact of the human condition. Why is anyone’s guess. Perhaps they just don’t understand that it is part of their job to instill self-confidence in their people. It may even be said that it’s their first job. You cannot unleash the creative power of individuals who doubt themselves.

Fortunately, some people seem to be born with self-confidence. Others gain it from life and work experience and come to a company fully loaded. Regardless, leaders can never stop pouring self-confidence into their teams. The ways to do so are myriad. Make sure goals are challenging – but achievable. Give effusive positive feedback. Remind your direct reports of what they do right.

We’re not saying that leaders should blindly extol and exalt. People know when they’re being gamed. But good leaders work relentlessly to find ways to instill self-confidence in those around them. They know it’s the gift that never stops giving.

2. Muzzling Voice.

Perhaps the most frustrating way that leaders underperform is by over-talking. That is, they act like know-it-alls. They can tell you how the world works, what corporate is thinking, how it will backfire if you try this or that, and why you can’t possibly change the product one iota. Sometimes such blowhards get their swagger from a few positive experiences, but usually they’re just victims of their own destructive personalities.

Ultimately, the company ends up being a victim too, because know-it-alls aren’t just insufferable, they’re dangerous. They don’t listen, and that deafness makes it very hard for new ideas to get debated, expanded upon, or improved. No single person, no matter how smart, can take a business to its apex. For that, you need every voice to be heard.

3. Acting Phony.

Can you spot a phony? Of course you can – and so can your people. Indeed, if there is one widespread human capability, it is sniffing out someone who is putting on airs, pretending to be who they’re not, or just keeping their real self hidden. Yet too many leaders spend way too much time creating personas that put a wall between them and their employees. What a waste.

Because authenticity is what makes people love you. Visibly grappling with tough problems, sweating the details, laughing, and caring – those are the activities that make people respond and feel engaged with what you’re saying. Sure, some people will tell you that being mysterious grants you power as a leader. In reality, all it generates is fear. And who wants to motivate that way?

Now, obviously, authenticity is unattractive if it’s coupled with immaturity or an overdose of informality. And organizations generally don’t like people who are too emotionally unbounded – i.e. so real that all their feelings are exposed. They tend to tamp that kind of intensity down a bit. And that’s not a bad thing, as work is work and, more than at home, allows us to maintain some privacy.

But don’t let convention wring all the authenticity out of you, especially as you climb the ladder. In time, humanity always wins. Your team and bosses come to know who you are in your soul, what kind of people you attract and what kind of performance you want from everyone. Your realness will make you accessible; you will connect and you will inspire. You will lead.

4. Lacking the Guts to Differentiate.

You only have to be in business a few weeks to know that not all investment opportunities are created equal. But some leaders can’t face that reality, and so they sprinkle their resources like cheese on a pizza, a little bit everywhere.

As a result, promising growth opportunities too often don’t get the outsized infusions of cash and people they need. If they did, someone might get offended during the resource allocation process. Someone – as in the manager of a weak business or the sponsor of a dubious investment proposal.

But leaders who don’t differentiate do the most damage when it comes to people. Unwilling to deliver candid, rigorous performance reviews, they give every employee the same kind of bland, mushy, “nice job” sign-off. Then, when rewards are doled out, they give star performers little more than the laggards. Now, you can call this egalitarian approach kind, or fair – as these lousy leaders usually do – but it’s really just weakness. And when it comes to building a thriving organization where people have the chance to grow and succeed, weakness just doesn’t cut it.

5. Fixation on Results at the Expense of Values.

Everyone knows that leaders deliver. Oratory and inspiration without results equal…well, a whole lot of nothing. But leaders are committing a real dereliction of duties if all they care about are the numbers. They also have to care about how those numbers came to be. Were the right behaviors practiced? Was the company’s culture of integrity honored? Were people taken care of properly? Was the law obeyed, in both letter and spirit?

Values are a funny thing in business. Companies love to talk about them. They love to hang them up on plaques in the lobby and boast about them to potential hires and customers. But they’re meaningless if leaders don’t live and breathe them. Sometimes that can take courage. It can mean letting go of a top performer who’s a brute to his colleagues, or not promoting a star who doesn’t share her best ideas with the team. That’s hard.

And yet if you’re a leader, this is a sin you cannot squint away. When you nail your results, make sure you can also report back to a crowded room: We did this the right way, according to our values.

6. Skipping the Fun Part

What is it about celebrating that makes managers so nervous? Maybe throwing a party doesn’t seem professional or it makes people worry that they won’t look serious to the powers that be, or that, if things get too happy in the office, people will stop working their tails off.

Whatever the reason, too many leaders don’t celebrate enough. To be clear here, we do not define celebrating as conducting one of those stilted little company-orchestrated events that everyone hates, in which the whole team is marched out to a local restaurant for an evening of forced merriment when they’d rather be home. We’re talking about sending a team to Disney World with their families, or giving each team member tickets to a show or a movie, or handing each member of the team a new iPod.

What a lost opportunity. Celebrating makes people feel like winners and creates an atmosphere of recognition and positive energy. Imagine a team winning the World Series without champagne spraying everywhere. You can’t! And yet companies win all the time and let it go without so much as a high-five.

Work is too much a part of life not to recognize the moments of achievement. Grab as many as you can. Make a big deal out of them.

That’s part of a leader’s job too – the fun part.

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This content was originally presented as a lecture at the Jack Welch Management Institute.

Jack Welch is Founder and Distinguished Professor at the Jack Welch Management Institute at Strayer University. Through its executive education and Welch Way management training programs, the Jack Welch Management Institute provides students and organizations with the proven methodologies, immediately actionable practices, and respected credentials needed to win in the most demanding global business environments.

Suzy Welch is a best-selling author, popular television commentator, and noted business journalist. Her New York Times bestselling book, 10-10-10: A Life Transforming Idea, presents a powerful decision-making strategy for success at work and in parenting, love and friendship. Together with her husband Jack Welch, Suzy is also co-author of the #1 international bestseller Winning, and its companion volume, Winning: The Answers. Since 2005, they have written business columns for several publications, including Business Week magazine, Thomson Reuters digital platforms, Fortune magazine, and the New York Times syndicate.

Your Credit sucks. Here is how you deal with it.

2012-03-19T13:47:00.001-04:00

Here is fact; in the United States your credit history is as good as cash. If you don’t have good credit you are in for a financial roller coaster. Your credit history affects pretty much all the aspects of your personal finances. Most of us don’t think about credit until a specific event hits us in the face: buying a car, buying a home, renting an apartment, and event getting a job. Ouch. I know you probably have many questions, and before you start buying your credit report online from ten different places, let’s start with the basics.

What is my credit score?

A short answer?- a number. Just like a grade on a school exam, your credit score is your financial “grade”. Essentially, your score is the statistical summary of your credit report that tells companies how “risky” you are and how likely you will be paying the money you are borrowing. Some people say credit scores are based in a complex algorithm that nobody really knows for a fact how it works [unless you are Dr. Sheldon Cooper].

So, what is a Credit report?

A consumer credit report is a factual record of your credit payment history, amount of credit you have solicited, type of credit accounts (credit cards, car loans, etc), and length of credit history.

Here is the issue: If you were recently denied credit at a store, dealership, or leasing office, chances are your credit is not looking so good because you have a “bad” score or a “low” score. A low score means your credit is a little baby with chubby cheeks! Too little to walk or run. The only solution for your problem is: TIME. You need time to build your credit so it has more history, hence a better score. A bad score on the other hand, show you did a booboo somewhere in there and is throwing off your groove, and the only solution to your problem is to pay on time and stop spending.

So now what? The first thing you have to do is request a copy of your credit report. The Fair Credit Reporting Act (FCRA) requires each of the nationwide consumer reporting companies — Equifax, Experian, and TransUnion — to provide you with a free copy of your credit report, at your request, once every 12 months. So if you want it…go get it. Once you get your credit report consider the following tips:

For those with a LOW score:

· Go to your bank and request a “secured” Credit Card. Basically you will be putting a cash amount as a security deposit towards a Credit Card for the same amount. Most banks will give you back your money after a year and you continue to use the card depending if you paid on time.

· Buy a vehicle. You will paying the “novice” APR rate [all of us do] so I recommend you pick an affordable car where you can put more than 25% down. This will help you build credit history.

For those with BAD score:

· It’s not the end of the world! so pull yourself together.

· Check your score for inaccuracies or mistakes. There is a chance you have bad credit because of mistakes made by reporting companies, or identity theft.

· If you have credit card debt, avoid using those cards [and by avoiding, I meant “destroy” them] and try to consolidate your payments. You only need one card and one card alone for daily use.

· DO NOT close old accounts that are in “good” standing. You need your good account to outweigh your bad accounts…like a financial ying-yang if you will.

· Do not waste your time and money with a credit agency the can “fix” your credit. That is a SCAM. If you have a bad account because you didn’t pay, you cannot erase it. The only thing you can fix on your report is inaccurate information, and that you can do it yourself for free.

Finally consider these following GOLDEN rules to build great credit:

1. Never use more than 35% of your credit. You will be flagged as a shopaholic with potential re-payment risk.

2. Check your credit once a year.

3. ALWAYS pay on time.

4. And tattoo the in your mind: Credit is for emergencies ONLY, not for spending.

Follow these simple tips and you will see the light at the end of the tunnel.

Online Lead Generation Drives Higher Growth & Profitability

2012-01-18T10:21:00.000-05:00

This article was published on November 8, 2011 on the MarketingProfs' website, and would like to share it with you:

Professional services companies that generate a large proportion of business leads via online sources grow faster and more profitably than firms without such lead capabilities, according to a new study by Hinge Marketing, which also found that SEO, blogging, and Web analytics are among the most effective online marketing tools for such high-growth firms.
Below, additional findings from the study titled "Online Marketing for Professional Services Firms: How Professional Services Firms Can Achieve High Growth and Profits with Online Marketing," based on a survey of 500 professional services companies.
Among professional services firms surveyed, 77.1% generate at least some new-business leads online; most (48%) generate less than 20% of total leads online and nearly one-quarter (22.9%) generate no leads via online sources.

However, 14.8% of firms generate 40% or more of their new business leads online and such firms lead the pack in business growth and profitability.

Impact on Growth

For example, among companies that generate 40-59% of leads online, the median two-year growth rate is 63.9%, compared with 15% among those that generate no leads online. That balanced approach of traditional and online marketing strategies may represent a "sweet spot" that creates optimal results:
Impact on Profitability

The percentage of leads generated online directly correlates with profitability: Firms that generate less than 20% of leads online tend to be less profitable than the others, whereas those that generate 80-100% of leads online tend to be more profitable with a profit level at 32.5% of annual revenue:

Why are such businesses more profitable?

The data do not provide a definitive answer, the study notes, but one explanation is that online marketing simply costs less than traditional marketing over the long term. For example, consider a firm that makes an upfront investment in search engine optimization. Once the firm achieves top search engine rankings, the leads continue to flow in without incurring high ongoing costs.

By contrast, traditional marketing techniques often require sustained campaign expenses.

Top Industries

Marketing and communications companies are leading the pack, generating 31.4% of leads online. Technology service businesses are second with 20.2%, followed by management consulting (15.9%), accounting services (11.4%), and the A/E/C community (architecture, engineering, and construction) (8.3%).

Use of Online Techniques

Survey participants were asked to rate 15 online marketing techniques according to how much focus their firm placed on each one.

Among high-growth firms, those that generate 40% or more of their leads via online sources, the top tools are blogging (7.35), SEO (7.00), LinkedIn (6.60), Twitter (6.55), email marketing (6.20), Web analytics (6.15), and Facebook (5.80); tools lowest on priority lists include pay-per-click (PPC) advertising (2.90), webinars (2.50), and banner ads (2.00).

Among average-growth firms, the top tools are email marketing (5.43), LinkedIn (4.93), company newsletters (4.18), SEO (4.06), white papers and ebooks (3.82), and Web analytics (3.63). Low priority tools among average-growth firms are YouTube (1.94), pay-per-click (PPC) advertising (0.76), and banner ads (0.47).

Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.

SEO, Blogging, and Web Analytics Most Effective Among High Growth Firms

Participants were also asked to rate the effectiveness of each technique in helping them accomplish their goals on a scale of 0 to 10 with a rating of 0 indicating an ineffective technique and a 10 indicating a highly effective technique.
Among high-growth firms, SEO (7.28), blogging (6.68), Web analytics (6.50), and email marketing (6.33) ranked as the most effective online marketing tools, whereas average-growth companies cite their company newsletter (5.61), email marketing (5.34), whitepapers and ebooks (5.06), and SEO (4.95).

By contrast, among average-growth firms, the least effective online tools are banner ads (1.88), PPC (2.43), and Twitter (3.36). High-growth firms cite banner ads (3.50), YouTube (4.08), and webinars (4.67) as their least-effective tools.
Other key findings:

Marketing Spend: 65.6% of companies plan to increase online spending in the next 12 months; the average anticipated increase is 56%.
Websites: 46% of firms have redesigned their website within the past year.
Online recruiting is widespread: 55% of companies recruit employees online; roughly one in four attract 40% or more of new hires online.

*Given the potential of very large and very small firms to skew the results, median values were selected as the most stable measure of central tendency.
About the data: Findings are from a survey of 500 professional services businesses consisting of five primary industry groups: architecture/engineering/construction; marketing/communications; management consulting; and accounting/finance. Overall, respondents hold senior-level positions, working in companies with 314 employees earning $54 million in annual revenues. In addition, Hinge interviewed an expert panel of 20 online marketing leaders about their views on online marketing techniques. All data were compiled from June to August, 2011.

Marketers beware of “Perfection Paralysis”

2011-12-29T09:51:00.000-05:00

If you ever found yourself in a situation where while putting together a massive integrated marketing communications campaign with all the bells and whistles, and after having researched for weeks and weeks with a mountain of data… you still got nothing, you are suffering from perfection paralysis.

For those lucky to be in marketing, we are inundated with “stuff” on a daily basis: budgets, projections, sales quotas, demographic data, messages, trends, laws, creative direction, production time, conceptualization, logistics, analytics, among many other variables…our mission [often impossible] is putting all of these things together in a comprehensive strategic model, fast.

If you are anything like me, we are often focused on making sure all of it is “perfect”, zero margin of error, and working like clockwork. 9 out of 10 times this won’t happen, and how you react to this fact as the marketing expert for your company is what makes a difference.

Understanding that “perfect” is not efficient, and just plain “good” is a far more practical and strategic route is the key. More to the point, market trends change and evolve faster than you can strategize, so it is better to set in place a “good” campaign to yield results with the ability to tweak it as you go, than not to have anything at all because you are still stuck formulating the “perfect” way to go.

Fernando

Using QR codes for the WOW factor.

2011-05-08T09:30:00.000-04:00

Do you know what are QR codes? A QR code (short for Quick Response) is a 2D codes readable by dedicated QR barcode readers and camera phones. Its the way of the future!
QR codes can be placed in as little as business cards:

And as big as a billboard:

The sky is the limit really. QR Codes can give your business that "competitive edge" you are looking for by tagging a video, your contact information, coupons, etc. and generate instant leads or sales.

Marketing 101: Going retro can be the new thing.

2011-03-03T13:10:00.001-05:00

Marketing is tough nowadays. It takes well educated decisions to make it work since in today’s economy marketing budgets are under the microscope. So, how can you get more with –possibly- less?

Let’s start by admitting that If marketing professionals would be in the Army, we would be the 1st battalion, front row, ready to fight. Let’s face it we are the business gurus, the how-to people, and the point-to-persons.

So, how do you tackle today’s complex business needs with the most optimized and cost effective strategies? Well, it turns out we need to go back to basics…Marketing 101. For every marketing challenge known today, the basic marketing steps we learn way back when traditional media was king…still are applicable:

1. What is the service/product
2. What is the source of the need that needs to be fulfilled
3. Bring “fresh eyes” to look at the problem
4. Establish clean, quantitative goals
5. Know your audience
6. Look at your messaging
7. What are the critical trends in the market? Or what is the momentum in the market?
8. Benchmark yourself
9. Track the results

Later in this series I will be discussing each individual point outlined here.

The new DROID x commercial. What do you think??

2010-07-20T13:18:00.000-04:00

The new DROID x commercial. What do you think??

Agency: McGarry Bowen

Beat the economic downturn with the right training

2010-06-02T11:18:00.002-04:00

Ever wondered if getting a career change can open the doors in this messed up economy? Well, it turns out that according to the U.S. Bureau of Labor Statistics all careers and occupations related to technology will grow from 30% to 53% by 2018!.

Numbers don't lie. Consider a career in Computer science like the ones offered in CBT College. Here is the link: http://www.cbt.edu/academics/school-of-technology

Happy career hunting.

MaNdO

8 Deadly Sins to Avoid When Using Promotional Products

2009-08-27T11:25:00.001-04:00

Ineffective Distribution
For example, you order the same 200 calendars every year to give to your best customers but somehow these calendars never get out to your customers. Plan out how the products will get into the hands of your customers. The dumpster behind the building is not one of your customers!

Not Allowing Enough Lead Time
Good promotional products companies can turn around an order very quickly; most of the time within 2 weeks or less - sometimes within a few days. However, don’t make the mistake of betting your whole promotion on it! Start researching your products well before an event.

Ignoring What People May Want to Receive
Don't be a creature of habit. Just because you've always given out mugs or t-shirts or whatever doesn’t mean that is the best promotional product spend. Be open minded!

Not Having Clear Goals for the Product or Promotion
Any great sales event should include promotional products as a value add or to boost excitement. But at the end of the day did it increase results? Know your goals beforehand.

Focusing Only on Price
Remember that promotional products are your ambassadors to the world. You will not be remembered fondly if the product falls apart or the pens stop writing after 2 days. Don’t Skimp! That extra $200 could make all the difference.

Giving to the Wrong People
Everyone loves to give out interesting, cool promotional items. The purpose is to attract customers, prospects, employees and others that will help drive your business. Don't make the mistake of choosing items that only appeal to people who won't help your business.

Ineffective Information
The product imprint gives your customers an idea of what you would like them to do if they are interested in buying from you. Is everything clear and easy to read? Most importantly, check over all of the information by proof from your vendor. One wrong digit in the phone number can kill your promotion!

Not Dealing with a Reputable Company
You can search sites literally for days looking for deals. However, there are only a handful of "Super Companies" that have been around for years, buy directly from overseas and actually imprint on site. They have huge buying power and while you may be able to find a marginally lower price on an item from a web-only dealer - don’t do it. Imprinting is still a very manual process and quality control is key! Web Only guys outsource this process and rely on others to do QC. Also, if your order comes in wrong it’s good to know that you can actually call, get a real person on the phone and explain your problem. Dealing with these "Super Companies" is an insurance policy worth buying.

Taken from the www.amsterdamprinting.com website

CBT-Marketing Class (WEEK 7) Direct Marketing

2009-08-18T16:34:00.002-04:00

Hello class, please read the article and discuss is this is a good Direct Marketing Move by Sears/Kmart.
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Sears launches Christmas Club card
Chantal Todé
August 17, 2009

Sears Holdings Corp. has introduced the Sears and Kmart Christmas Club gift card program, which allows consumers to save ahead for their holiday purchases at Sears and Kmart stores or online at either merchant's Web site.

Consumers who sign up before October 31 can earn up to a 3% reward, up to a maximum of $100, based on upon the stored value on their cards as of November 14. This is the last day funds can be added to the cards.

Cards can be activated and funds can be added at any Kmart or Sears location as well as online at the merchants' Web sites. The cards can be activated with $5. There are no fees associated with the Christmas Club card.

The company introduced the card in response to customer feedback, said Susan Ehrlich, president of financial services, at Sears Holdings, in a statement. "We heard that our customers were concerned about how they were going to pay for their holiday shopping this year and we wanted to provide a way to ease that concern," she said. "The Christmas Club card provides a unique way for Sears and Kmart customers to start planning for their holiday shopping ahead of the hustle and bustle of the season and earn a reward for planning and saving ahead."

In a recent survey commissioned by Sears and Kmart, 58% of American consumers said they are more concerned about how they are going to pay for their holiday shopping this year compared to last year. In addition, 56% said they plan to save money for the winter holidays this year, with 32% saying they have already started saving for the holidays and another 38% saying they plan to start saving soon.

The survey also indicated consumers are planning to change their holiday shopping habits, with 72% saying they plan to do things differently this holiday season. This include 57% who said they will be spending less on gifts, 53% who will be shopping at more affordable stores and 49% who will be planning and setting a shopping budget ahead of time. And, 33% of those who plan to do things differently this year say they will be using their credit cards less this holiday season.

The online survey was conducted by Kelton Research from August 3 to 7.

CBT-Marketing Class (WEEK 6) Advertising

2009-08-11T12:11:00.005-04:00

Hello Class, please discuss the ads below. Give me your honest opinion. Tell me if they are effective or infective.

Magazine Ad:

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Billboard Ads:

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Television Ad:

CBT-Marketing Class (WEEK 5) Integrated Marketing Communications

2009-08-04T09:52:00.003-04:00

hello Class please see below the IMC campaign of UPS. Please comment on how these different mediums get connected into one single advertising engine?

UPS Corporate awareness Video Ad

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UPS Consumer awareness Video Ad

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UPS Magazine Ad

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UPS Billboard