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  <channel>
    <title>The Mansfield Sales Blog</title>
    <link>https://www.mansfieldsp.com/blog</link>
    <description>Follow our Sales Outsourcing Blog for tips and information that increase sales and facilitate rapid market penetration.</description>
    <language>en-us</language>
    <pubDate>Thu, 15 Jul 2021 18:14:52 GMT</pubDate>
    <dc:date>2021-07-15T18:14:52Z</dc:date>
    <dc:language>en-us</dc:language>
    <item>
      <title>5 Steps to Hiring the Right Sales VP For Your Team</title>
      <link>https://www.mansfieldsp.com/blog/5-steps-to-hiring-the-right-sales-vp-for-your-team</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/5-steps-to-hiring-the-right-sales-vp-for-your-team" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/Portrait%20of%20consultant%20on%20the%20phone%20with%20headset.jpeg" alt="5 Steps to Hiring the Right Sales VP For Your Team" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;&lt;span&gt;The hiring process for any job can be quite a challenge. You post a job opportunity, hoping that you will receive only the best applications. Unfortunately, that doesn't always happen, and you have to sift through hundreds for maybe one or two great people. But there are ways to make this process easier and give you more people who will bring the needed skills to help your company's success. When it comes to hiring a Vice President for a sales team, you meet even more challenges. This job requires a specific skill set, experience, and effort. We are here to give you the top five steps you need to take to hire a successful Sales VP. &lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/5-steps-to-hiring-the-right-sales-vp-for-your-team" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/Portrait%20of%20consultant%20on%20the%20phone%20with%20headset.jpeg" alt="5 Steps to Hiring the Right Sales VP For Your Team" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;&lt;span&gt;The hiring process for any job can be quite a challenge. You post a job opportunity, hoping that you will receive only the best applications. Unfortunately, that doesn't always happen, and you have to sift through hundreds for maybe one or two great people. But there are ways to make this process easier and give you more people who will bring the needed skills to help your company's success. When it comes to hiring a Vice President for a sales team, you meet even more challenges. This job requires a specific skill set, experience, and effort. We are here to give you the top five steps you need to take to hire a successful Sales VP. &lt;/span&gt;&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=35155&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.mansfieldsp.com%2Fblog%2F5-steps-to-hiring-the-right-sales-vp-for-your-team&amp;amp;bu=https%253A%252F%252Fwww.mansfieldsp.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales hiring</category>
      <pubDate>Thu, 15 Jul 2021 17:36:40 GMT</pubDate>
      <guid>https://www.mansfieldsp.com/blog/5-steps-to-hiring-the-right-sales-vp-for-your-team</guid>
      <dc:date>2021-07-15T17:36:40Z</dc:date>
      <dc:creator>Mansfield Sales Partners</dc:creator>
    </item>
    <item>
      <title>Guide to Generating B2B Leads</title>
      <link>https://www.mansfieldsp.com/blog/guide-to-generating-b2b-leads</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/guide-to-generating-b2b-leads" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/close%20up%20of%20businessman%20hand%20working%20on%20laptop%20computer%20with%20financial%20business%20graph%20information%20diagram%20on%20wooden%20desk%20as%20concept.jpeg" alt="Guide to Generating B2B Leads" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;table style="border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto; border: 1px solid #99acc2; border-color: #FFFFFF;"&gt; 
 &lt;tbody&gt; 
  &lt;tr&gt; 
   &lt;td&gt; &lt;p&gt;&lt;span&gt;B2B lead generation can be complicated and there are wrong ways to do it. &lt;a href="https://www.hubspot.com/state-of-marketing"&gt;&lt;span style="color: #1155cc;"&gt;According to a Hubspot report&lt;/span&gt;&lt;/a&gt;, 61% of marketers find generating traffic as one of their biggest challenges. However, lead generation can be easy and successful if done right. While most marketers tend to believe it's best to secure as many leads as possible, that's not always the case. One of the best tips you can receive in &lt;a href="https://www.mansfieldsp.com/blog/b2b-sales-strategies"&gt;B2B sales&lt;/a&gt; is “quality over quantity”. There are tons of different marketing tactics to help generate your business leads. But first, let's start by defining just what a B2B sales lead is. There are three different types of leads: cold, warm, and hot.&lt;/span&gt;&lt;/p&gt; &lt;/td&gt; 
  &lt;/tr&gt; 
 &lt;/tbody&gt; 
&lt;/table&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/guide-to-generating-b2b-leads" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/close%20up%20of%20businessman%20hand%20working%20on%20laptop%20computer%20with%20financial%20business%20graph%20information%20diagram%20on%20wooden%20desk%20as%20concept.jpeg" alt="Guide to Generating B2B Leads" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;table style="border-collapse: collapse; table-layout: fixed; margin-left: auto; margin-right: auto; border: 1px solid #99acc2; border-color: #FFFFFF;"&gt; 
 &lt;tbody&gt; 
  &lt;tr&gt; 
   &lt;td&gt; &lt;p&gt;&lt;span&gt;B2B lead generation can be complicated and there are wrong ways to do it. &lt;a href="https://www.hubspot.com/state-of-marketing"&gt;&lt;span style="color: #1155cc;"&gt;According to a Hubspot report&lt;/span&gt;&lt;/a&gt;, 61% of marketers find generating traffic as one of their biggest challenges. However, lead generation can be easy and successful if done right. While most marketers tend to believe it's best to secure as many leads as possible, that's not always the case. One of the best tips you can receive in &lt;a href="https://www.mansfieldsp.com/blog/b2b-sales-strategies"&gt;B2B sales&lt;/a&gt; is “quality over quantity”. There are tons of different marketing tactics to help generate your business leads. But first, let's start by defining just what a B2B sales lead is. There are three different types of leads: cold, warm, and hot.&lt;/span&gt;&lt;/p&gt; &lt;/td&gt; 
  &lt;/tr&gt; 
 &lt;/tbody&gt; 
&lt;/table&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=35155&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.mansfieldsp.com%2Fblog%2Fguide-to-generating-b2b-leads&amp;amp;bu=https%253A%252F%252Fwww.mansfieldsp.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales Strategy</category>
      <pubDate>Thu, 15 Jul 2021 17:28:57 GMT</pubDate>
      <guid>https://www.mansfieldsp.com/blog/guide-to-generating-b2b-leads</guid>
      <dc:date>2021-07-15T17:28:57Z</dc:date>
      <dc:creator>Mansfield Sales Partners</dc:creator>
    </item>
    <item>
      <title>When to Hire a Sales VP</title>
      <link>https://www.mansfieldsp.com/blog/when-to-hire-a-sales-vp</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/when-to-hire-a-sales-vp" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/Sales%20director%20presenting%20business%20plan%20to%20team.jpeg" alt="sales vp" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;&lt;span&gt;There’s no denying that good employees are an essential force for many businesses that want to drive more revenue. If that’s the case with your company, you’ll also need first-class sales people along with the right tools and zeal. And although having a sales team is great, a good leader that will ensure the company succeeds. &lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/when-to-hire-a-sales-vp" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/Sales%20director%20presenting%20business%20plan%20to%20team.jpeg" alt="sales vp" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;&lt;span&gt;There’s no denying that good employees are an essential force for many businesses that want to drive more revenue. If that’s the case with your company, you’ll also need first-class sales people along with the right tools and zeal. And although having a sales team is great, a good leader that will ensure the company succeeds. &lt;/span&gt;&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=35155&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.mansfieldsp.com%2Fblog%2Fwhen-to-hire-a-sales-vp&amp;amp;bu=https%253A%252F%252Fwww.mansfieldsp.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales hiring</category>
      <pubDate>Tue, 08 Jun 2021 16:06:05 GMT</pubDate>
      <guid>https://www.mansfieldsp.com/blog/when-to-hire-a-sales-vp</guid>
      <dc:date>2021-06-08T16:06:05Z</dc:date>
      <dc:creator>Mansfield Sales Partners</dc:creator>
    </item>
    <item>
      <title>Optimizing Your Sales Process</title>
      <link>https://www.mansfieldsp.com/blog/optimizing-your-sales-process</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/optimizing-your-sales-process" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/man-talking-facebook.jpg" alt="optimizing sales" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;&lt;span&gt;One of the major differences between high-performing sales companies and those that aren't doing so well is the sales strategy. Trust us; it's easy to start a company. As long as you have the desire and little startup funds, you can get the “show” on the road. However, the real work is making profits, growing, and remaining profitable in the company’s field of work. &lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/optimizing-your-sales-process" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/man-talking-facebook.jpg" alt="optimizing sales" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;&lt;span&gt;One of the major differences between high-performing sales companies and those that aren't doing so well is the sales strategy. Trust us; it's easy to start a company. As long as you have the desire and little startup funds, you can get the “show” on the road. However, the real work is making profits, growing, and remaining profitable in the company’s field of work. &lt;/span&gt;&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=35155&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.mansfieldsp.com%2Fblog%2Foptimizing-your-sales-process&amp;amp;bu=https%253A%252F%252Fwww.mansfieldsp.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales Strategy</category>
      <pubDate>Tue, 08 Jun 2021 15:07:25 GMT</pubDate>
      <guid>https://www.mansfieldsp.com/blog/optimizing-your-sales-process</guid>
      <dc:date>2021-06-08T15:07:25Z</dc:date>
      <dc:creator>Mansfield Sales Partners</dc:creator>
    </item>
    <item>
      <title>Scaling Your Sales Team</title>
      <link>https://www.mansfieldsp.com/blog/scaling-your-sales-team</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/scaling-your-sales-team" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/iStock/GettyImages-452359451.jpg" alt="Scaling Your Sales Team" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Congratulations! If you're reading this, there's a chance your company is growing exponentially in sales, and you need help figuring out how to scale your sales team properly. Well, this is the place to be! And this guide can also be used for sales teams that haven't had that major step yet of their business taking off.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/scaling-your-sales-team" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/iStock/GettyImages-452359451.jpg" alt="Scaling Your Sales Team" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Congratulations! If you're reading this, there's a chance your company is growing exponentially in sales, and you need help figuring out how to scale your sales team properly. Well, this is the place to be! And this guide can also be used for sales teams that haven't had that major step yet of their business taking off.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=35155&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.mansfieldsp.com%2Fblog%2Fscaling-your-sales-team&amp;amp;bu=https%253A%252F%252Fwww.mansfieldsp.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales Strategy</category>
      <pubDate>Fri, 30 Apr 2021 17:01:51 GMT</pubDate>
      <guid>https://www.mansfieldsp.com/blog/scaling-your-sales-team</guid>
      <dc:date>2021-04-30T17:01:51Z</dc:date>
      <dc:creator>Mansfield Sales Partners</dc:creator>
    </item>
    <item>
      <title>B2B Sales Strategies</title>
      <link>https://www.mansfieldsp.com/blog/b2b-sales-strategies</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/b2b-sales-strategies" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/__%20Old%20MSP%20Website%20Images%20and%20Docs/undefined-458739-edited.jpg" alt="b2b selling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Business to business, most commonly known as B2B, refers to companies or salespeople who sell products directly to other businesses and &lt;strong&gt;not&lt;/strong&gt; consumers. The other business becomes their customer.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/b2b-sales-strategies" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/__%20Old%20MSP%20Website%20Images%20and%20Docs/undefined-458739-edited.jpg" alt="b2b selling" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Business to business, most commonly known as B2B, refers to companies or salespeople who sell products directly to other businesses and &lt;strong&gt;not&lt;/strong&gt; consumers. The other business becomes their customer.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=35155&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.mansfieldsp.com%2Fblog%2Fb2b-sales-strategies&amp;amp;bu=https%253A%252F%252Fwww.mansfieldsp.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>B2B sales</category>
      <pubDate>Fri, 30 Apr 2021 16:36:06 GMT</pubDate>
      <guid>https://www.mansfieldsp.com/blog/b2b-sales-strategies</guid>
      <dc:date>2021-04-30T16:36:06Z</dc:date>
      <dc:creator>Mansfield Sales Partners</dc:creator>
    </item>
    <item>
      <title>Is Sales a Dirty Word?</title>
      <link>https://www.mansfieldsp.com/blog/is-sales-a-dirty-word</link>
      <description>&lt;p&gt;&lt;span&gt;“Sales” is a word that holds a lot of weight in the business industry and the way you view sales can set the tone for your entire organization. Listen as Mansfield VP of Sales Caleb Powers talks about what you can do if sales is viewed as a dirty word within your organization.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;&lt;span&gt;“Sales” is a word that holds a lot of weight in the business industry and the way you view sales can set the tone for your entire organization. Listen as Mansfield VP of Sales Caleb Powers talks about what you can do if sales is viewed as a dirty word within your organization.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=35155&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.mansfieldsp.com%2Fblog%2Fis-sales-a-dirty-word&amp;amp;bu=https%253A%252F%252Fwww.mansfieldsp.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales Consulting</category>
      <category>Sales Strategy</category>
      <category>sales operations</category>
      <category>Sales Process</category>
      <pubDate>Fri, 26 Feb 2021 18:05:44 GMT</pubDate>
      <guid>https://www.mansfieldsp.com/blog/is-sales-a-dirty-word</guid>
      <dc:date>2021-02-26T18:05:44Z</dc:date>
      <dc:creator>Mansfield Sales Partners</dc:creator>
    </item>
    <item>
      <title>Best Practices for Driving Change in Your Sales Organization</title>
      <link>https://www.mansfieldsp.com/blog/best-practices-for-driving-change-in-your-sales-organization</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/best-practices-for-driving-change-in-your-sales-organization" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/best-practices-for-driving-change-in-your-sales-organization.jpg" alt="Best Practices for Driving Change in Your Sales Organization" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Organizational change is hard, especially within the sales function. In some instances, it is extremely difficult to implement strategic transition even if it promotes growth. This is often due to employee pushback or decreased interest over time. The good news is that there are best practices management can implement to make transition easier and a permanent part of a company’s culture.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/best-practices-for-driving-change-in-your-sales-organization" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/best-practices-for-driving-change-in-your-sales-organization.jpg" alt="Best Practices for Driving Change in Your Sales Organization" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;Organizational change is hard, especially within the sales function. In some instances, it is extremely difficult to implement strategic transition even if it promotes growth. This is often due to employee pushback or decreased interest over time. The good news is that there are best practices management can implement to make transition easier and a permanent part of a company’s culture.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=35155&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.mansfieldsp.com%2Fblog%2Fbest-practices-for-driving-change-in-your-sales-organization&amp;amp;bu=https%253A%252F%252Fwww.mansfieldsp.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales Consulting</category>
      <category>Sales Strategy</category>
      <category>sales operations</category>
      <category>Sales Process</category>
      <pubDate>Tue, 16 Feb 2021 05:00:00 GMT</pubDate>
      <guid>https://www.mansfieldsp.com/blog/best-practices-for-driving-change-in-your-sales-organization</guid>
      <dc:date>2021-02-16T05:00:00Z</dc:date>
      <dc:creator>Mansfield Sales Partners</dc:creator>
    </item>
    <item>
      <title>4 Important Steps for a Successful New Product Launch</title>
      <link>https://www.mansfieldsp.com/blog/4-important-steps-for-a-successful-new-product-launch</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/4-important-steps-for-a-successful-new-product-launch" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/four-important-steps-for-a-successful-new-product-launch.jpg" alt="4 Important Steps for a Successful New Product Launch" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;A new product launch is successful when there is an unwavering commitment to the process. Creating a vision, testing strategies, refining your roadmap and executing the plan all requires precision and teamwork. Here are four steps you should follow when creating a go-to-market sales strategy.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/4-important-steps-for-a-successful-new-product-launch" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/four-important-steps-for-a-successful-new-product-launch.jpg" alt="4 Important Steps for a Successful New Product Launch" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;A new product launch is successful when there is an unwavering commitment to the process. Creating a vision, testing strategies, refining your roadmap and executing the plan all requires precision and teamwork. Here are four steps you should follow when creating a go-to-market sales strategy.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=35155&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.mansfieldsp.com%2Fblog%2F4-important-steps-for-a-successful-new-product-launch&amp;amp;bu=https%253A%252F%252Fwww.mansfieldsp.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales Consulting</category>
      <category>Sales Strategy</category>
      <category>Sales organization</category>
      <category>New Product Launch</category>
      <pubDate>Mon, 01 Feb 2021 05:00:00 GMT</pubDate>
      <guid>https://www.mansfieldsp.com/blog/4-important-steps-for-a-successful-new-product-launch</guid>
      <dc:date>2021-02-01T05:00:00Z</dc:date>
      <dc:creator>Mansfield Sales Partners</dc:creator>
    </item>
    <item>
      <title>3 Ways to Drive B2B Market Share with Less Risk</title>
      <link>https://www.mansfieldsp.com/blog/3-ways-to-drive-b2b-market-share-with-less-risk</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/3-ways-to-drive-b2b-market-share-with-less-risk" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/three-ways-to-drive-b2b-market-share-with-less-risk.jpg" alt="3 Ways to Drive B2B Market Share with Less Risk" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;As your organization begins to set goals for 2021, it is important to explore how you can generate more sales without sacrificing your team’s bandwidth and resources. Working with an outside sales consulting firm makes it possible to reach your objectives with less risk. Outside sales consultants offer specialized tactics and tools that inside sales teams don’t have in their toolbox. Here’s how an outside sales consulting firm can help your company drive B2B market share with less risk.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.mansfieldsp.com/blog/3-ways-to-drive-b2b-market-share-with-less-risk" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.mansfieldsp.com/hubfs/three-ways-to-drive-b2b-market-share-with-less-risk.jpg" alt="3 Ways to Drive B2B Market Share with Less Risk" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;    
&lt;p&gt;As your organization begins to set goals for 2021, it is important to explore how you can generate more sales without sacrificing your team’s bandwidth and resources. Working with an outside sales consulting firm makes it possible to reach your objectives with less risk. Outside sales consultants offer specialized tactics and tools that inside sales teams don’t have in their toolbox. Here’s how an outside sales consulting firm can help your company drive B2B market share with less risk.&lt;/p&gt;    
&lt;img src="https://track.hubspot.com/__ptq.gif?a=35155&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.mansfieldsp.com%2Fblog%2F3-ways-to-drive-b2b-market-share-with-less-risk&amp;amp;bu=https%253A%252F%252Fwww.mansfieldsp.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Sales Consulting</category>
      <category>Sales Strategy</category>
      <category>B2G Sales</category>
      <category>Sales Process</category>
      <category>Sales organization</category>
      <pubDate>Sun, 31 Jan 2021 05:00:00 GMT</pubDate>
      <guid>https://www.mansfieldsp.com/blog/3-ways-to-drive-b2b-market-share-with-less-risk</guid>
      <dc:date>2021-01-31T05:00:00Z</dc:date>
      <dc:creator>Mansfield Sales Partners</dc:creator>
    </item>
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