Mansi Media News

Adversity and Opportunity

Wed, 01 Jul 2009 07:00:00 -0400

"Out of adversity comes opportunity." This inspirational quote from Ben Franklin has been used repeatedly throughout the past few months as we experience an economic downturn more severe than many of us have ever seen.

Some newspapers and magazines have had to make drastic changes to the way they do business. A few have had to reduce their publication days, and some have even shut down completely. But, sometimes one company's misfortune can be another person's opportunity as new media outlets emerge in a down economy.

Newspaper Online Brands

Tue, 16 Jun 2009 07:00:00 -0400

Like the Good Housekeeping seal, newspapers have become the assumed guarantee of credible news and information, by other media, businesses and consumers as well. Leveraging this brand trust, the entire public relations industry is interested in earning newspaper coverage for companies that seek to improve their public identity.

New Paper to Launch in Detroit

Wed, 10 Jun 2009 07:00:00 -0400

"There is a definite need here," Mark Stern said at a news conference in the Detroit suburb of Southfield. "People are used to having a newspaper in their hand. ... That's what we're going to do - provide a newspaper."

Real Changes at Real Papers

matthewc@MANSIMedia.com (Matthew Caylor) — Wed, 10 Jun 2009 00:00:00 -0400

Since the start of the recent economic downturn the newspaper industry has been seeing a number of changes. Trapped between the loss of advertising revenue facing all media and changing reading habits shaped by new technology, the newspaper industry has seen many changes. With an entire industry in flux, it can be difficult to track all of these changes. The MANSI staff has been diligently recording each of these changes, preparing our clients and watching as the newspaper industry shapes itself for the future.

More Households Cut the Cord on Cable

Fri, 29 May 2009 07:00:00 -0400

Amid tighter budgets, more people are trying to save money by cutting their cable cords. In response, cable companies are beginning to experiment with new Internet services.

In what's shaping up as the home-entertainment equivalent of severing a landline phone service, more people are joining the ranks of "cord cutters" by forgoing cable subscriptions that can run $60 or more a month.

Advertise or Die

Mon, 25 May 2009 07:00:00 -0400

More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Conversly, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

How Personality Can Predict Media Usage

bbulik@adage.com (Beth Snyder Bulik - AdAge.com) — Wed, 06 May 2009 07:00:00 -0400

A new study from Mindset Media brings personality to media usuage. Its insights offer a glimpse into the personality behind the newspaper reader, the radio listener and web surfer.

"Essentially what you're seeing here is what TV doesn't have, newspapers do," said John Durant, Mindset manager-product development.

The strong-leadership group, described as people with strong decision-making skills and a preference to include everyone, read newspapers and also are 68% more likely to always purchase organic breakfast cereals and 61% more likely to buy three or more pairs of sneakers every year.

Newspaper Readership Continues to Grow

Mon, 27 Apr 2009 00:00:00 -0400

While other media audiences continue to fragment, newspaper readership has found new ways to grow. Comparing both print and online readers from March 2008 and 2009 a number of papers and their associated sites have seen an increased audience, reaching growth rates as high as 30%.

McClatchy Newspapers Will Make $200 Million From Digital This Year

Thu, 09 Apr 2009 00:00:00 -0400

McClatchy, a company founded before the advent of electric lights, will generate nearly $200 million dollars in digital revenue this year at a higher profit margin than their print business.

What significance is this?

Fifteen percent is above the average newspaper publisher's take from digital
$200 million would be almost enough to run The New York Times's newsroom operations for a year. Not bad.

The Top City For Newspaper Readership

Wed, 01 Apr 2009 00:00:00 -0400

More people read newspapers -- both print and online -- in Rochester, N.Y., than any other city, according to Scarborough Research. Rochester has the highest integrated newspaper audience, with newspapers reaching 87% of adults in the designated market area (DMA).