Mansi Media News

Seven Reasons Print Will Make a Comeback in 2011

Thu, 30 Dec 2010 07:00:00 -0500

You'll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. Yes, in the era of iPads and Apps, there is still a role for print.

Walk In, Grab a Muffin and Watch a Newspaper Reinvent

Thu, 16 Dec 2010 07:00:00 -0500

At the new offices of The Register Citizen in this faded old mill town, there's a sign out front welcoming residents to come in for coffee and muffins at the Newsroom Caf� - sort of Starbucks meets "Lou Grant." Mimeographed fliers reading "Public Welcome!" invite people to walk in and participate in the 4 p.m. story conference. Residents are free to stroll through the newsroom as reporters peck out stories.

"I have no idea how this is going to work," , said as 10 staff members were joined by a retiree moving to Florida, a public safety commissioner, a Democratic Town Committee member, and a Wal-Mart assistant store manager and intrepid blogger, who showed up for the meeting. "It's all new to us, but if you hear something that piques your interest, feel free to share it with us."

How To Read Newspapers New Circulation Numbers

Thu, 04 Nov 2010 07:00:00 -0400

Newspapers' circulation losses have slowed further, to a 5% daily drop in the most recent report from an 8.7% decline in the spring report and a 10.6% plunge in the report one year ago.

Newspapers' crucial paid circulation on Sundays fell 4.5% over the six months ending in September, compared with the equivalent period a year earlier, the Audit Bureau of Circulations said today as it issued its biannual circulation report. That's an improvement, too, over the 6.5% decline in the spring report and the 7.5% drop before that.

Papers Aren't Going Anywhere

rishad.tobaccowala@vivaki.com (Rishad Tobaccowala) — Tue, 26 Oct 2010 07:00:00 -0400

Most people who claim to never read newspapers spend more time with them than they know.

In a world where people are inundated with information as they try to make decisions, where local and community and mobile are growing, and where trusted brands and roots matter, the newspaper brands have a bright future if they follow this vision: To lead and partner in facilitating and reaggregating community information, history and voices for civic, commercial and retail purposes.

Video Views Surge On Newspaper Sites, Advertisers Take Notice

Tue, 05 Oct 2010 07:00:00 -0400

Newspaper Web sites saw a big increase in online video viewing in the second quarter of 2010 -- partly due to interest in the oil spill in the Gulf of Mexico, according to Brightcove and TubeMogul, which analyzed viewership on roughly 2,000 news and entertainment Web sites representing 3.4 billion video streams.

Superman's Newspaper to arrive on the Ipad

Thu, 02 Sep 2010 07:00:00 -0400

The digital news service - don't call it a "newspaper" - being developed by News Corp. as an app for the iPad and other hand-held devices allegedly has a code name among those working to bring it to fruition: The Daily Planet.

57% of U.S. Net Users Visit Newspaper Sites

Thu, 29 Jul 2010 07:00:00 -0400

123 million Americans -- representing 57% of a total 215.7 million U.S. Internet users -- visited a newspaper Web site in May, according to the latest figures from comScore Media Metrix, which provide rankings of newspaper Web sites by traffic, and generally confirm similar findings from Nielsen.

Daily News, Inquirer sale plan OK'd by judge

Tue, 29 Jun 2010 07:00:00 -0400

A federal bankruptcy judge yesterday approved a plan to bring the Daily News and Inquirer out of Chapter 11 with a sale to a coalition of investment firms, willing to put up $105 million in cash for the newspapers and their Web site, Philly.com.

The Top 25 Growing U.S. Daily Newspapers

Thu, 03 Jun 2010 07:00:00 -0400

The 25 Fastest Growing US Daily Newspapers Show Strength in Print and Online

Which newspapers are having the most success growing audience? An analysis of the most recently released ABC FAS-FAX data identified the 25 newspapers with the largest increases in combined print and online readership.

Desert News Salt Lake City, UT 100,000+ Readers Since 2009
El Nuevo Herald Miami, FL 80,000+ Readers Since 2009
Tribune-Review Greensburg, PA 89,000+ Readers Since 2009
Spokesman-Review Spokane, WA 40,000+ Readers Since 2009
The Tribune Chicago, IL 319,000+ Readers Since 2009

Newspaper Sites Draw Record Audiences

Mon, 24 May 2010 07:00:00 -0400

Newspaper Web sites continue to grow in popularity, with online newspaper operations in the top 25 media markets reaching 83.7 million unique visitors in April -- up 10% from March, 12% from February, and 15% from January of this year, according to comScore figures released by the Newspaper National Network.