Technology Times

Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

websites

Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet's ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Social networking sites and blogs allow followers to "retweet" or "repost" comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user's connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.

Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns.

In 2014, over 80% of business executives identified social media as an integral part of their business. Business retailers have seen 133% increases in their revenues from social media marketing. Some examples of popular social networking websites over the years are Facebook, Instagram, Twitter, TikTok, MySpace, LinkedIn, and SnapChat.

Social media marketing involves the use of social networks, consumer's online brand-related activities (COBRA) and electronic word of mouth (eWOM) to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a "target audience". With social networks, information relevant to the user's likes is available to businesses; who then advertise accordingly. Activities such as uploading a picture of your "new Converse sneakers to Facebook" is an example of a COBRA. Electronic recommendations and appraisals are a convenient manner to have a product promoted via "consumer-to-consumer interactions. An example of eWOM would be an online hotel review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertising via social media. However, a poor service will result in a negative consumer review which can potentially harm the company's reputation.

Social networking sites such as Facebook, Instagram, Twitter, MySpace etc. have all influenced the buzz of word of mouth marketing. In 1999, Misner said that word-of mouth marketing is, "the world's most effective, yet least understood marketing strategy" (Trusov, Bucklin, & Pauwels, 2009, p. 3). Through the influence of opinion leaders, the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, "a persons behavior is influenced by many small groups" (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). These small groups rotate around social networking accounts that are run by influential people (opinion leaders or "thought leaders") who have followers of groups. The types of groups (followers) are called: reference groups (people who know each other either face-to-face or have an indirect influence on a persons attitude or behavior); membership groups (a person has a direct influence on a person's attitude or behavior); and aspirational groups (groups which an individual wishes to belong to).

Organic Social Media

Owned social media channels are an essential extension of business' and brands in today's world. Brand must seek to create their brand image on each platform, and cater to the type of consumer demographics on each respective platform. In contrast with pre-Internet marketing, such as TV ads and newspaper ads, in which the marketer controlled all aspects of the ad, with social media, users are free to post comments right below an online ad or an online post by a company about its product. Companies are increasing using their social media strategy as part of their traditional marketing effort using magazines, newspapers, radio advertisements, television advertisements. Since in the 2010s, media consumers are often using multiple platforms at the same time (e.g., surfing the Internet on a tablet while watching a streaming TV show), marketing content needs to be consistent across all platforms, whether traditional or new media. Heath (2006) wrote about the extent of attention businesses should give to their social media sites. It is about finding a balance between frequently posting but not over posting. There is a lot more attention to be paid towards social media sites because people need updates to gain brand recognition. Therefore, a lot more content is need and this can often be unplanned content.

SEO

2021-03-26T15:55:00.001+05:30

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search. A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate. In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public, which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by Stat Counter in October 2016 where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device. Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are.

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and the uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day. It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic. In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review. Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Today, most people are searching on Google using a mobile device. In November 2016, Google announced a major change to the way crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index. In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version. In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.

Internet Marketing & Importance of Internet Marketing

2021-03-26T15:53:00.003+05:30

Digital marketing

The development of digital marketing is inseparable from technology development. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as mobile phones, PCs and other digital media and platforms to promote products and services.

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, social media, websites, email, and mobile apps. Using these online media channels, internet marketing is the method by which companies endorse services, goods and brands.

Internet Marketing/Digital marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way of brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), influencer marketing, content marketing content automation, data-driven marketing, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, optical disks and e–book sand games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

Past of Internet Marketing

One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines. However, the more recognizable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker. These kinds of databases allowed companies to track customers' information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient.

In the 1990s, the term Digital Marketing was first coined., With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant factor in marketing technology. Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.

In the 2000s, with increasing numbers of Internet users and the birth of iPhone, customers began searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address. These problems encouraged marketers to find new ways to integrate digital technology into market development.

In 2007, marketing automation was developed as a response to the ever evolving marketing climate. Marketing automation is the process by which software is used to automate conventional marketing processes. Marketing automation helped companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers. However, the speed of its adaptability to consumer devices was not fast enough.

Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices' capable of accessing digital media led to sudden growth. Statistics produced in 2012 and 2013 showed that digital marketing was still growing. With the development of social media in the 2000s, such as YouTube, LinkedIn, Twitter and Facebook, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.

Worldwide online marketing has become the most common term, especially after the year 2013. Digital marketing is also referred to as 'digital marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA Digital marketing is still a popular term. In Italy, digital marketing is referred to as web marketing.

Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioral Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.

New non-linear marketing approach

Nonlinear marketing, a type of interactive marketing, is a long-term marketing approach which builds on businesses collecting information about an Internet user's online activities, and trying to be visible in multiple areas.

Unlike traditional marketing techniques, which involve direct, one-way messaging to consumers (via print, television, and radio advertising), nonlinear digital marketing strategies are centered on reaching prospective customers across multiple online channels.

Combined with higher consumer knowledge and the demand for more sophisticated consumer offerings, this change has forced many businesses to rethink their outreach strategy and adopt or incorporate omnichannel, nonlinear marketing techniques to maintain sufficient brand exposure, engagement, and reach.

Nonlinear marketing strategies involve efforts to adapt the advertising to different platforms, and to tailor the advertising to different individual buyers rather than a large coherent audience.

Tactics may include:

Search engine optimization (SEO), Social media marketing, Video marketing, Email marketing, Blogging, Website marketing and Paid search/contextual advertising

Some studies indicate that consumer responses to traditional marketing approaches are becoming less predictable for businesses. According to a 2018 study, nearly 90% of online consumers in the United States researched products and brands online before visiting the store or making a purchase. The Global Web Index estimated that in 2018, a little more than 50% of consumers researched products on social media. Businesses often rely on individuals portraying their products in a positive light on social media, and may adapt their marketing strategy to target people with large social media followings in order to generate such comments. In this manner, businesses can use consumers to advertise their products or services, decreasing the cost for the company.

Mobile marketing

Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Search engine optimization (SEO)

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.

Marketing communications

Marketing communications (MC, marcom(s), MarCom(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, social media and promotion to public relations.

MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business.

Email marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Online advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive and have increasingly turned to ad blocking for a variety of reasons.

When software is used to do the purchasing, it is known as programmatic advertising.[citation needed]

Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television :14 In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016. And research estimates from 2019’s online advertising spend puts it at $125.2 billion in the United States, some $54.8 billion higher than the spend on television ($70.4 billion).

Many common online advertising practices are controversial and, as a result, have been increasingly subject to regulation. Online ad revenues also may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind paywalls.

Contextual advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. In context targeting, advertising media are controlled on the basis of the content of a website using linguistic elements. The advertisements themselves are selected and served by automated systems based on the context of what a user is looking at.

Doubts

What are the types of digital marketing?
Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.

How do I become a digital marketer?

10 Steps to Become a Digital

Marketing Specialist.
Step 1: Learn Digital Marketing Essentials.
Step 2: Work as an SEO Expert.
Step 3: Master PPC Advertising.
Step 4: Build Social Media Marketing Skills.
Step 5: Implement Content Marketing Campaigns.
Step 6: Learn how email marketing works.
Step 7: Build team management skills.

What are the 5 D's of digital marketing?

Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology.

How does digital marketing work?

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.

Is digital marketing well paid?

Pay-Per-Click Managers

PPC managers are expected to handle various ad types, such as Google Display, Bing ads, and other paid search engine advertising. ... The demand for PPC managers and the salary making it one of the highest paying digital marketing jobs in India.

Is Digital Marketing a good career?

Digital marketing is a rapidly growing and evolving career path. As more channels of communication become available, the need for people qualified to keep pace with the demands grows as well. The type of person best-suited to excel in a digital marketing career is someone that possess certain personality qualities.

What is the difference between traditional and digital marketing?

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. ... While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

What is Digital Marketer?

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog.

What is the importance of digital marketing?

Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Other benefits of online marketing include: The ability to interact with your prospects and learn exactly what they are looking for. The ability to reach a global marketplace.

What are the fundamentals of digital marketing?

The Fundamentals of Digital Marketing lays the foundation for understanding how to exploit the different digital marketing tools in order to improve businesses value proposition(s) to customers and improve their overall competitiveness.

What is the traditional marketing?

Traditional marketing has many facets. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures and billboards. Anything except digital ways to promote your brand is traditional marketing.

What skills are required for digital marketing?

Check out these 7 essential skills to keep you relevant in the ever-changing digital industry.
Video. Video is taking the internet by storm and this isn't about to stop.
SEO & SEM.
Content Marketing.
Data / Analytics.
Understand Design-Based Thinking & Planning.
Be Tech Savvy.
Be Persuasive.
Highlight Unusual Skill Sets

How can I start digital marketing at home?

Steps to Start a Successful Digital Marketing Career
Get to grips with social media.
Build your LinkedIn profile.
Join a networking group.
Find a mentor.
Stay up to date with the latest trends.
Start a blog.
Understand how analytics work.
Take some online courses.

What are the 5 marketing concepts?

There are 5 marketing concepts that organizations adopt and execute. These are; (1) production concept, (2) product concept, (3) selling concept, (4) marketing concept, and (5) societal marketing concept.

How can I start SEO business?

The Blueprint for Starting an SEO Agency

Choose a niche. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff.
Decide which services you want to offer.
Develop your own online presence.
Perfect your offerings.
Start a portfolio.
Attract prospects.
Close deals.
Retain your clients.

How much does digital marketing cost?

The average digital marketing cost ranges from $35,000 to $145,000 per year. Most businesses will pay $90 to $250 for hourly services or $3,500 to $10,000 for monthly services. You can also pay per project which will cost around $4,500 to $7,000.

How do digital marketers make money?

Selling your goods and services online can any day make you earn money through digital marketing. It is the process of procuring or creating an article (goods or services) and selling it to an open market through an E-commerce platform.

Which job has highest salary in India?

List of Top 10 Highest Paying Jobs in India
Medical Professionals (Doctors & Surgeons)
Data Scientist.
Machine Learning Experts.
Blockchain Developer.
Full Stack Software Developer.
Product Management.
Management Consultant.
Investment Banker.

How much a freelancer can earn in digital marketing?

The typical Freelancer Digital Marketing salary is ₹5,92,817. Digital Marketing salaries at Freelancer can range from ₹98,289 - ₹9,61,064.

Can I get a job after digital marketing course?

To get a job after completing a free digital marketing course your primary social media focus should be on LinkedIn. Ensure that your profile is completely filled out with as many recommendations as possible. If you don't have a great deal of work experience, please list community partnerships and volunteer expertise.

How do I become a digital marketer with no experience?

Some steps to follow to get into digital marketing without a degree.
Examine the requirements of digital marketing jobs.
Find the highest paying jobs.
Enroll in a digital marketing course.
Start a digital marketing blog.
Choose a specialization.
Follow the work of established digital marketing experts.

Is digital marketing a stressful job?

Every digital marketer gets a bucket of stress. It comes in different forms, triggered by different causes. End-result is digital marketers find it hard to formulate successful campaigns, generate traffic, and drive conversion. Such distressing moments can lead to losing the edge for digital marketers.

What is the salary of digital marketer?

The average salary for a Digital Marketing Manager is Rupees 8,09,777 in India. This is for a candidate with a 4 – 8 years range of experience. Some other factors like Industry, Qualification, Digital Marketing Certification, and City of residence play an important part in deciding the salary.

Is Digital Marketing difficult?

Working in the digital marketing industry is tough. It's highly competitive with more graduates wanting to go into the industry than jobs available. It's also extremely demanding, and to forge a successful, lucrative career, you must be willing to work seriously hard and take some risks.

Which field is best in digital marketing?

Check out these top digital marketing jobs.
Virtual Reality Developer.
SEO and SEM Specialist.
User Experience Designer.
Data Analysts.
Email Marketing Specialist.
Internet of Things Marketing Specialist.
Bot Developer.
Social Media Marketer.

What are the disadvantages of digital marketing?

Disadvantages of digital marketing:
Dependability on technology.
Security, privacy issues.
Maintenance costs due to a constantly evolving environment.
Higher transparency of pricing and increased price competition.
Worldwide competition through globalization.

How digital marketing can help a startup to grow?

Digital marketing allows startups to: Increase online conversion rates. Reduce their marketing budget. Generate leads. Increase Sales.

What is SEO in digital marketing?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results

Is Digital Marketing the future?

From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. With an estimated $46 billion going towards programmatic advertising in 2018, it's predicted that 86% of all digital display ads will be presented via automation by 2020.

Who is the father of digital marketing?

Philip Kotler
27 Fundamental phrases from Philip Kotler, the father of Modern Marketing. Now that you know who Philip Kotler is and know his principle concepts, I'm sharing 27 of his most educative and enlightening quotes with you so you keep them in mind when thinking about your own social media and digital marketing strategies.

What are the 7 elements of marketing?

The 7 P's of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force.

What are the 5 P's of marketing?

The 5 P's of Marketing – Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically. The 5 P's of Marketing, also known as the marketing mix, are variables that managers.

What are the 5 marketing concepts?

There are 5 marketing concepts that organizations adopt and execute. These are; (1) production concept, (2) product concept, (3) selling concept, (4) marketing concept, and (5) societal marketing concept.

How to Identify Direct Competitors

1.Market Research. Take a look at the market for your product and evaluate which other companies are selling a product that would compete with yours.
2.Solicit Customer Feedback. ...
3.Check Online Communities on Social Media or Community Forums.

What is in a digital marketing strategy?

A digital marketing strategy describes a series of actions that use online marketing channels to achieve various goals. Channels can include owned, paid, and earned media. A digital marketing action plan allows you to build and launch your online marketing strategy with success.

Web Traffic

2021-03-26T15:51:00.001+05:30

Web traffic is the amount of data sent and received by visitors to a website. This amount necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This result is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic, and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.

Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. There is also "fake traffic", which is bot traffic generated by a third party. This type of traffic can damage a website's reputation, its visibility on Google, and overall domain authority.

Web traffic can be increased by placement of a site in search engines and purchase of advertising, including bulk e-mail, pop-up ads, and in-page advertisements.

Web traffic can also be increased by purchasing through web traffic providers who are experts at delivering targeted traffic, however, buying traffic in the past has seen many websites being penalized on search engines.

Web traffic can be increased not only by attracting more visitors to a site, but also by encouraging individual visitors to "linger" on the site, viewing many pages in a visit.

If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines, a practice known as SEO, is as important as the website itself.

Web traffic is also sometimes measured by packet sniffing and thus gaining random samples of traffic data from which to extrapolate information about web traffic as a whole across total Internet usage.

Web traffic is measured to see the popularity of websites and individual pages or sections within a site. This can be done by viewing the traffic statistics found in the web server log file, an automatically generated list of all the pages served. A hit is generated when any file is served. The page itself is considered a file, but images are also files, thus a page with 5 images could generate 6 hits. A page view is generated when a visitor requests any page within the website – a visitor will always generate at least one page view (the main page) but could generate many more. Tracking applications external to the website can record traffic by inserting a small piece of HTML code in every page of the website.

The Internet does not employ any formally centralized facilities for traffic management. Its progenitor networks, especially the ARPANET established early backbone infrastructure which carried traffic between major interchange centers for traffic, resulting in a tiered, hierarchical system of internet service providers (ISPs) within which the tier 1 networks provided traffic exchange through settlement-free peering and routing of traffic to lower-level tiers of ISPs. The dynamic growth of the worldwide network resulted in ever-increasing interconnections at all peering levels of the Internet, so that a robust system developed that could mediate link failures, bottlenecks, and other congestion at many levels.

Indian Government Bans 43 More Chinese Apps

2020-11-25T14:50:00.002+05:30

Full list of newly blocked apps by the Indian government

AliSuppliers Mobile App
Alibaba Workbench
AliExpress - Smarter Shopping, Better Living
Alipay Cashier
Lalamove India - Delivery App
Drive with Lalamove India
Snack Video
CamCard - Business Card Reader
CamCard - BCR (Western)
Soul- Follow the soul to find you
Chinese Social - Free Online Dating Video App & Chat
Date in Asia - Dating & Chat For Asian Singles
WeDate-Dating App
Free dating app-Singol, start your date!
Adore App
TrulyChinese - Chinese Dating App
TrulyAsian - Asian Dating App
ChinaLove: dating app for Chinese singles
DateMyAge: Chat, Meet, Date Mature Singles Online
AsianDate: find Asian singles
FlirtWish: chat with singles
Guys Only Dating: Gay Chat
Tubit: Live Streams
WeWorkChina
First Love Live- super hot live beauties live online
Rela - Lesbian Social Network
Cashier Wallet
MangoTV
MGTV-HunanTV official TV APP
WeTV - TV version
WeTV - Cdrama, Kdrama&More
WeTV Lite
Lucky Live-Live Video Streaming App
Taobao Live
DingTalk
Identity V
Isoland 2: Ashes of Time
BoxStar (Early Access)
Heroes Evolved
Happy Fish
Jellipop Match-Decorate your dream island
Munchkin Match: magic home building
Conquista Online II

Google Contacts Will Be Soon Visible on the Gmail Side Panel

2020-11-25T13:19:00.003+05:30

Google Contacts Will Be Soon Visible on the Gmail Side Panel to Provide Additional Information

Google is adding Contacts to the side panel on Gmail. This feature expands on information you can already view when you hover over a person's name on Gmail. With Contacts in the side panel on Gmail, you'll be able to learn more about the person you're collaborating with – people in your organization, your Contacts, and people who email you. You can see what team the person is in, and if you've interacted with them before. The feature has begun rolling out but will take a couple of weeks to reach all users globally.

The blue Contacts icon will be visible underneath Tasks on the side panel on Gmail. You can also add people to your contacts and send them an email or message. The additional information you'll see related to the person you're collaborating with includes contact information like their phone number and email address, their team and manager, office and desk location, and whether you've received an email from them before.

With this feature, Google aims to make collaborating and connecting with stakeholders easier. Users can click on More Info while hovering over a user's information card, or select the Contacts icon in the side panel on Gmail.

Google Task Mate Is Now in Testing in India

2020-11-24T14:29:00.002+05:30

Google Task Mate Is Now in Testing in India, Users Can Earn Money by Completing Simple Tasks on Their Phone

Google Tasks Mate is being tested in India, and will let users earn money by doing simple tasks on their smartphones. Task Mate will provide access to a variety of tasks, posted by businesses from around the world. These include things like clicking a picture of a restaurant, answering survey questions about personal preferences, or helping translate sentences from English to other languages. The app is currently in beta and is limited to selected testers through a referral code system.

PUBG Mobile India Tipped To Re-Enter Gaming Landscape Today With Large Prize Pool

2020-11-24T13:04:00.003+05:30

PUBG enthusiasts in India finally have something to cheer about! It looks like the day they've all been waiting is finally here. While it's been a few months since PUBG Mobile was banned by the Indian government, the game is all set to make a re-entry here. If the latest reports are to be believed, PUBG Mobile India will be launched with a whopping Rs. 6 crores prize pool.

There is evidence that points towards the imminent reentry of the popular game. For one, the PUBG Mobile India game was spotted on the MCA website. The banned game has been officially registered at the Ministry of Corporate Affairs website, further suggesting an imminent launch in India.

That's not all. A tipster on Twitter claims that PUBG Mobile India has called for a press conference today (November 24). The post highlights that the game re-launch details will be announced, along with the details of the prize pool as part of the re-entry into the Indian mobile gaming sector.

Speaking of the prize pool, a lot of Indian gamers are excited about the new leak. If these reports are to be believed, PUBG Mobile India will re-enter the Indian gaming segment with a whopping Rs. 6 crores prize pool. The report further suggests that a minimum salary ranging from Rs. 40,000 to Rs. 200,000 for tier 1 teams will be given.

Apart from this, tipsters also note that there's a cash prize for special categories. For instance, players with maximum foot travel distance, the player with the maximum number of headshots, and other such criteria will also be part of the cash prize winners.

Google Assistant Can Now Schedule Smart Home Commands to Control Lights and Others at a Specific Time

2020-11-23T21:42:00.001+05:30

Google is rolling out a new update for Google Assistant that will enable users to control and adjust smart home hardware at a specific time. With the latest Scheduled Actions feature, users can specify a duration to Assistant with commands such as, "Hey Google, turn on the lights in five minutes," to control smart home appliances. Google, in a post on developers' support page also highlights that commands can be scheduled for the current day or another day, that is, within the next seven day period. At the moment, the Assistant feature works with limited to smart home commands, and Google is yet to share details over its availability.

Google further notes that in case of a user specifies a temporal adverb (for example, tomorrow or next week) without providing an exact time, the Scheduled Actions feature will not function properly. According to 9to5Google, this feature is limited to smart home devices, and new commands do not support actions like playing music. Currently, Google and even Amazon allow users to schedule routines; however, both Assistant and Alexa lack the ability to control smart home appliances in advance. Google further states that developer "do not need to make any code changes" or resubmit smart home Action to enable scheduling.

Nokia 8.3 5G

2020-11-23T13:59:00.001+05:30

Nokia 8.3 5G announced alongside three Smartphones - The HMD global was announced the first Nokia 5G Smartphone at WMC 2020 in February the event is cancel due the effect of Corona virus pandemic, the company launching their Smartphone in online.

And well, the first Nokia 5G Smartphone is Nokia 8.3 5G and also Nokia 5.3 for mid-range budget buyers or if you have a tight budget and wants some good smart phone Nokia brings his entry level smart phone Nokia 1.3.

Nokia 8.3 5G

This is the first Smartphone with 5G features by Nokia the features are 6.81-inch full-HD+ IPS LCD display and also have a good refresh rate 60hz that is normal because now every smart phone have these display refresh rate. The phone have punch hole camera and cut-out look.

The Smartphone have 765G chipset. The RAM is 8GB and the internal storage is 128GB. And it also has a radio feature in Smartphone from 600MHz to 3.8GHz, covering most 5G radio bands around the globe. Nokia 8.3 5G runs Android 10 out-of-the-box.

The main camera has Quad-camera setup system, with 64MP primary sensor. It’s paired with a 12MP ultra-wide-angle lens, 2MP depth sensor, and 2MP macro lens.

There is also 24MP selfie camera which is very good because the 24MP gives you the better quality of the pictures. HDR and 4K Ultra HD support. There’s also a 4,500mAh battery and 18W (9V/2a) charger.

Nokia 8.2 5G sale start in summer may be and the average price of the Smartphone is 599 Euros (around INR 47,999). But not sure the same price is launch in India.

Attributes Of Files And Folders |MAP Tech|

2020-05-30T12:00:00.000+05:30

Windows 7 and 10 provides different file and folder attributes to change their access right. Mainly two types of attributes are there: [1] Read-Only, [2] Hidden

Read-Only

Shows whether the file or folder is read-only, if it is, the content of file/folder cannot be changed or accidentally deleted, right-click on any file or folder icon and select this check box to turn on the Read-only attribute on, to prevent such abrupt happenings. Click to clear this check box to turn off the Read-only attribute.

If multiple files are selected, single check mark means that all the files are in read-only mode. You can select the multiple files/folders for activating the attribute "read-only" at once. Consequently each such files will be found having selected with the attribute individually. A shared check box means that some files are Read-only and some are note

Hidden

The hidden attribute of files/folders is meant to hide files/folders. One can't view them unless one knows their name(s). Select this check box to turn on the Hidden attribute, or check to clear this check box to turn it off. Its main purpose is not to disclose the files/folders you create for direct access by other users. Thus though it may not maintain the foolproof secrecy, to some extend secrecy can be maintained.

If multiple files are selected, single check mark means that all the files are hidden. A shaded check box means that some files are hidden and some are not.

Output Devices | MAP Tech |

2020-05-13T11:00:00.000+05:30

An output device is any piece of computer hardware equipment which converts information into human-readable form. It can be text, graphics, tactile, audio, and video. A Computer hardware device that is used to display result or produce processed data, information with the help of output device is known as an output device. Some Output are:

Monitor [Visual Display Unit]

A monitor, sometimes called VDU, or computer screen is the most common output device used on computer systems. In a laptop the screen is often smaller than the screen on a PC. Laptop screen are lighter and more compact than the VDUs seen on a desktop computer. Older computer monitors were built using Cathode Ray Tubes (CRTs), which made them rather heavy and caused them to take up a lot of desk space. Most modern monitors are built using LCD Technology and are commonly referred to as a flat screen displays. Computer screen have different resolutions. High resolution screen are needed for applications where there are lots of graphics to display. They are often used in Computer Aided Design (CAD).

Printers (Laser, Inkjet and Dot Matrix)

As we have seen, information on a screen disappears when the computer is switched off. Printers provide this hard copy (printed out on paper) output to keep the results for future use. There are generally three main types of printer in use today: Laser, Ink Jet, and Dot Matrix.

Laser Printers

Laser printers produce high quality printed documents. They work at fast speeds (on average about 10 pages per minute). Laser printers can produce both black and color print but color printers are still more expensive than black ones. Laser printers use powder to produce the printed document. This powder is called toner, and is bought in cartridges which are changed when they are empty.Toner cartridges are often expensive but they last a long time. This makes a page printed by a laser printed much cheaper than a page printed by an ink jet printer.

Inkjet Printers

Ink jet  printers are very popular because they are cheap to buy.  They also  offer  color printing. They are fairly quiet when printing. But they are slower than most laser printers. The better ones produce about four pages a minute. These  printers use liquid ink contained  in small cartridges.  The ink cartridges  are much cheaper than toner cartridges. The cartridges,  however, last As Long. Inkjet printers  are used by people who do not paint a lot. They are used to print out photographs at home.

Dot Matrix Printers

Dot Matrix printers print by  striking tiny pins  against an ink  ribbon. One character of text is printed at a  time. This makes them much slower than ink  jet printers. They are very noisy because you can hear the pins hitting the paper.  The quality from a dot matrix printer is not very good. To produce text as good as an Ink jet printer you have to print a line  twice.  Dot Matrix printers are ideal   when  carbon copies are  needed. You will find them in use in factories, offices and garages for printing invoices and delivery notes where quality is not important. Dot Matrix printer have lower running  costs.

Speakers and Headphones

Speakers are often  connected to computers. They are needed when the output  is in the form of sound such as music or voices. Headphones may also be used instead of speakers. Any program that produces sound needs speakers or headphones for the sound to be heard. Multimedia programs use sound output through speakers. Examples of these are encyclopedias  which often use videos and sound output. Programs which use voices to teach you a foreign language need speakers or headphones.

Names of Output Devices

Computer Monitor
Actuators
Sound Card
Plotters
Projectors
Printers
Video Cards
Headphones
CD and DVD media
Speaker

Mouse Properties | MAP Tech |

2020-05-11T11:00:00.000+05:30

In this post you will study about the following points:

Button Tab
Pointers Tab
Pointer option Tab
Motion
Visibility
Wheel Tab
Hardware Tab and more

Using Mouse Properties option you are able to change the mouse setting.

To explore mouse setting do the following:-

Choose Start - Control Panel - Click Mouse

Switch Primary and Secondary Buttons

If you are left handed and you want to use your strongest finger for the primary mouse button, you -might want to switch the button functions.

Buttons Tabs

Mouse buttons can be swapped as per way of handling. If any person is left-handed, he can change the normal use of left button to right that will be easier to operate for him. In that case you have to select Left-handed option in Button configuration, To adjust the Double-click speed for your mouse drag the slider. To test the speed, double-click the image in the test area.

Click on click lock option for just highlighting the file or folders and drag it for 1 seconds not to hold down the mouse button and drop to your destination.

Pointers Tab

Using this control tab, you can change mouse pointer shapes for different process. There are some predefined schemes for pointer shapes, which can be selected instead of individual change.

Pointer option Tab

Motion

This control tab is used to adjust Pointer Movement.

Snap to

When a new dialog box is open, automatically the pointer stay on the OK or Apply buttons.

Visibility

To add the trial to the mouse pointer click on Display pointer trials. To change the pointer trials. To change the pointer trail drag the slider. This option is especially useful if you are using a screen for any such of demonstration.

Hide the mouse pointer when you are typing click Hide pointer while typing.

At the time of typing if you press CTRL key you can see the pointer. Show location the pointer when I press CTRL key.

Wheel Tab

Click on this Roll the wheel one notch to scroll for scrolling one line and also scroll page wise, this is similar to the page up and page down key.

Hardware Tab

From this option you can see in which port your mouse is attached and display the list of device.

Language And Regional Options | MAP Tech |

2020-05-09T11:00:00.000+05:30

This feature of Control Panel allows changing default settings of Numbers, Currency, Date and Time as per currently selected region. For change the setting go to control panel => region & language => additional setting

Number Tab

This control tab allows changing the display of numbers in the computer. Here you can change Decimal symbol, number of decimal places, digits-grouping symbols, and number of digit in-group, appearance of negative values etc.

Currency Tab

Using this control tab you can set the Currency symbol, position of the currency symbols, appearance of negative values etc.

Time Tab

Time style, Time separator etc. can be changed using this control tab.

Date Tab

Here you can declare Date style and Date separator for Short date and Long date types. Also you can define a certain range of years that can be interpreted by the computer when you are using two digits for year.

Altering System Date and Time

The time that appears on the taskbar is based on the clock setting for our computer. To adjust the computer clock go to Start menu =>Control Panel => Date and Time. to change the System Date, set the month from the drop down list, enter or set the year and click on the correct date. To change the system Time, use the spinner that appears under the clock. Click OK.

Tip: To display the Dater/Time properties dialog box quickly, click the Time Icon on the right end of the taskbar.

Input Device | MAP Tech |

2020-05-07T11:00:00.001+05:30

Input device are used to put data and instructions into the computer. There are many different types of input device in other words an input device is a piece of computer hardware equipment used to provide data and control signals to an information processing system such as a computer or information appliance. Examples of input device include keyboards, mouse, touch pad and joystick etc.

Keyboard

Computer Keyboard is a set of keys used to input text. Keyboard is found on computers like desktops and note books. Its layout is very similar to a typewriter. It is used for a wide range of tasks. It is used for typing in data from paper documents such as application forms which people have filled in . It is also used for entering different types of data. A keyboard is also used to give commands to the operating system of a computer, such as Windows' Control-Alt-Delete combination.

Mouse

A mouse is a pointing input device that works upon Graphical User Interface [GUI] platform. whenever you move Mouse Arrow Pointing also moves according to the direction you are moving. This pointer is used to perform different tasks associated with the mouse. A computer mouse is a hand-held pointing device that detects two-dimensional motion relative to a surface.

Touch Pad

This device is used on laptop computers. Its second name is track pad. Instead of moving a mouse, you move your finger across the pad. The pointer moves across the screen the direction you move your finger. If you tap the touch pad it has the same effect as clicking the mouse. There are also buttons on a mouse. It is a pointing device featuring a tactile sensor, a specialized surface that can translate the motion and position of a user's fingers to a relative position on the operating system that is made output to the screen.

Joystick

A Joystick, also known as the Control Column. Joystick is used mainly in computer games. You control the movement of an object on the screen by moving the joystick. It has a tracker ball. The tracker ball device does not move, unlike a mouse, just the ball does. The joystick device does not move, just the stick does. Joysticks are often used to control video games, and usually have one or more push-buttons whose state can also be read by the computer.

Input Device Names

Keyboard
Mouse
Light Pen
Optical/Magnetic Scanner
Camera
Web Cam [PC video camera]
Joystick
Trackball
Microphone for voice as input
Touch Screen
Graphic Tablet
Magnetic Ink Card Reader [MICR]
Optical Character Reader [OCR]
Bar Code Reader
Optical Mark Reader [OMR]

Computer Mouse | MAP Tech |

2020-05-05T10:00:00.000+05:30

Introduction

Computer mouse allows to give input by using pointing, clicking, double-clicking and dragging actions. A mouse is used to draw pictures and play games. It is also used to control the movement of a pointer. In this post you will study about different types of mouse with picture.

Different Types of Mouse are:

1. Wireless mouse
2. Laser mouse
3. Trackball mouse
4. Optical mouse
5. mechanical mouse
6. Stylus Mouse

1. Wireless Mouse

Wireless mouse have come a long way in recent years. No longer do they lag like they once did, causing your mouse cursor to feel like it’s a second or two behind. With improved sensors and Bluetooth technology, wireless mouse have never been better in 2020. Whether you’re shopping for an ergonomic mouse, a gaming mouse, or a lightweight device, we tested all of this year’s top wireless mouse to find the perfect device for your workstation.

2. Laser Mouse

The laser mouse uses an infrared laser diode instead of an LED to illuminate the surface beneath their sensor. As early as 1998, Sun Micro-systems provided a laser mouse with their Sun Sparc-station servers and workstations.

3. Trackball Mouse

A trackball is a pointing device consisting of a ball held by a socket containing sensors to detect a rotation of the ball about two axes—like an upside-down mouse with an exposed protruding ball.[1] Users roll the ball to position the on-screen pointer, using their thumb, fingers, or commonly the palm of the hand while using the fingertips to press the mouse buttons.

4. Optical Mouse

An optical mouse is a computer mouse which uses a light source, typically a light-emitting diode (LED), and a light detector, such as an array of photo-diodes, to detect movement relative to a surface. Variations of the optical mouse have largely replaced the older mechanical mouse design, which uses moving parts to sense motion.

5. Mechanical Mouse

A mechanical mouse is a computer mouse that contains a metal or rubber ball on its under side. When the ball is rolled in any direction, sensors inside the mouse detect this motion and move the on-screen mouse pointer in the same direction.

6. Stylus Mouse

The stylus is a pointing device. For the most part, it works just like a mouse: Tap the screen to click, double-tap, right-tap, and so on.Okay: There’s no such thing as a right-tap. Before using it, however, take a look at the pen. Check out the important parts.The stylus works by touching the tablet’s screen, which is a digitized. In Windows, the stylus’s touch is interpreted similarly to mouse movement.

Unit Of Computer Memory Measurement | MAP Tech |

2020-05-03T10:00:00.002+05:30

Computers use the binary system because it is easy to represent the two states 'on' and 'off' inside a computer. These two states are represented by voltages. 0 (Zero) volts is used to represent 0, and a voltage usually between 1 and 5 volts depending upon the types of computer, is used to represent 1. Computer uses different units to store data.

A bit is a binary digit, the smallest increment of data on a computer. A bit can hold only one of two values: 0 or 1, corresponding to the electrical values of off or on, respectively.

Because bits are so small, you rarely work with information one bit at a time. Bits are usually assembled into a group of eight to form a byte. A byte contains enough information to store a single ASCII character, like "h".

A kilobyte (KB) is 1,024 bytes, not one thousand bytes as might be expected, because computers use binary (base two) math, instead of a decimal (base ten) system.

Computer storage and memory is often measured in megabytes (MB) and gigabytes (GB). A medium-sized novel contains about 1 MB of information. 1 MB is 1,024 kilobytes, or 1,048,576 (1024x1024) bytes, not one million bytes.

The relationship between the different units is given below:

1 Bit = Binary Digit

8 Bits = 1 Byte

1024 Bytes = 1 KB [Kilo Byte]

1024 KB = 1 MB [Mega Byte]

1024 MB = 1 GB [Giga Byte]

1024 GB = 1 TB [Terra Byte]

1024 TB = 1 PB [Peta Byte]

1024 PB = 1 EB [Exa Byte]

1024 EB = 1 ZB [Zetta Byte]

1024 ZB = 1 YB [Yotta Byte]

1024 YB = 1 BB [Bronto Byte]

1024 Brontobytes = 1 Geop Byte

Geop Byte is the Highest Memory unit.

Hiding Files And Folders | MAP Tech |

2020-05-02T14:00:00.000+05:30

Introduction

If you want to hide files and folders for added privacy purpose, you can do it by setting two separate options: one to set the option to hide specific files and folders, and the other to set a general folder option to show or hide files and folders.

If you set the option to hide specific files and folders and the Show hidden files and folders option is set, the hidden files and folders appear transparent. If the general option is set to Do not show hidden files and folders, the hidden files and folders are actually hidden.

The only way to view them again is to set the general option to Show hidden files and folders again. Anyone can show hidden files and folders, so it shouldn't be used for security purposes.

Steps to Hide or Unhide Files/Folders

Right-click the file or folder you want to hide or unhide, and then click Properties.
Select or clear the Hidden check box.[ Present in Attributes at the bottom]
Click on OK.
The files or folders appear transparent or hidden.

Steps to Show Hidden Files

1. Method

Open File Explorer window.
Then Click on the view present on the top.[Press Alt + V to open view option]
After open view tab then click on Hidden items check box present in Show/Hide option.

2. Method

Open File Explorer Window.
Right-Click on Quick Access present in Left side in Windows 10. Then click on Options.
Folder Options General window will open then click on View then Click on Show hidden files, folders, and drives. [In Advanced settings]
Click on OK.

3. Method

Press Windows Button, type Hidden and press Enter.
Click on Show hidden files, folders, and drives. [In Advanced settings]
Click on OK.

Basic Operation Of Computers | MAP Tech |

2020-05-01T16:00:00.000+05:30

A computer is nothing but a combination of several non-living physical components. Whenever all those physical components [ called hardware ] in combination give an output then it is a computer. Let us take a look of the above picture of a computer. It consists of several hardware components like keyboard, Mouse, Speaker, Monitor, CPU, Hard Disk, Floppy, DVD/CD Rom etc. and the functions of all these parts are quite different. If you analyze all physical parts of a computer you will notice some devices are for inputting data, some for storing data, some are for processing and some for outputting. Naturally whatever is your computer system consists of ; they just perform the following four basic operations:

Inputting => Storage => Processing => Outputting

Inputting

The process of entering data and instructions into the computer system. Inputting is done by the Input Devices. Examples of some input devices are: Keyboard, Mouse, Sound-cards, Video capture cards, Digital Camera, Joystick, Light Pen etc.

Storing

Saving data and instructions so that they are available for initial or for additional processing as and when required is known as storing. Computers store all data in to its memory. We will discuss computers memory in details in later section.

Processing

The process of Performing arithmetic operations or logical operations [computers like equal to, less than, greater than, etc.] of data in order to convert them into useful information. Processing in done by the computer processor, Some processor names are Pentium III, Pentium IV, i3, i5,i7 and i9 etc.

Outputting

The process of producing useful and processed information or results for the user, such as a printed report or visual display. For outputting computer uses several output devices like Monitor, Printer, Speaker etc.

MS Word | Launching MS Word 2016 | MAP Tech |

2020-04-29T12:00:00.000+05:30

MS WORD 2016

Microsoft Word 2016 is the most powerful and sophisticated Word Processing program available today. A computer program to create, edit and produce text documents is the Word Processor.

There are several ways of to open or launching MS Word are:

By Windows button and Other Methods

Click on Windows Button => Go to All Apps => Open Word
Click on windows icons => Type Word
Right Click on Desktop or Home Screen or to any folder => New => Microsoft Word Document.
Double click on Word Shortcut created on Desktop or any other location.
Click on Word icon from Taskbar if you pin it in Taskbar.

By Run Command

Press Windows Button Type Run then Press Enter. The Run Command Window is open then type winword and Press Enter.
Press Windows button + R (To open Run Command) => Type winword => Click on OK or Press Enter Button.

Creating A Files Shortcut in Windows | MAP Tech |

2020-04-28T04:00:00.000+05:30

Introduction

While to access a file or folder saved several levels down in a file hierarchy. To save time, you can create shortcuts to the items you use frequently.

A shortcut is a link that you can place in any location to gain instant access to a particular files, folder, or program on your hard disk or a network just by double clicking.

The actual file, folder, or program remains stored in its original location, and you place an icon representing icon representing the shortcut in a convenient location, such as in a folder or on the desktop.

Steps To Create Shortcut A File/Folder

Open the drive or folder containing the file or folder in which you want to create a shortcut.
Right-Click the file or folder, and then click Create Shortcut.
To change the shortcut's name, right-click the shortcut, click Rename from the shortcut menu, type a new name, and then press Enter.
Drag the shortcut to the desired location.

You can improve performance by limiting desktop items. To improve performance of a computer and find files more easily, it's better to create desktop shortcuts rather than store files in the Documents folder.

Deleting Files in Windows | MAP Tech |

2020-04-27T12:00:00.000+05:30

When you no longer need a file, you can remove it from your computer to save space and to keep your computer from getting cluttered with unwanted files. To delete a files, follow the steps given below:

Steps to Deleting a File

Open the folder or library that contains the Files.
Select the Files. Press Delete key or Shift + Delete key [To delete a file permanently]
Delete File dialog box will open, click Yes or Press Y.

When you delete a file, it's temporarily stored in the Recycle Bin. Windows allows you to recover files or folders that you might have accidentally deleted. Occasionally, you should empty the Recycle Bin to reclaim all of the hard disk space being used by your unwanted files.

Restore Files and Folders

Double-click the Recycle Bin icon on the Desktop.
Select the item or items you want to restore.
Click the Restore this item or button on the Toolbar.
Click Yes to confirm the restore or click No to cancel it.

You can undo a deletion. If you accidentally delete a file, click Organize, and then click Undo Delete. Windows remembers your last three actions. You can't open a deleted folder and restore selected items. When you've deleted a folder, you have to restore the entire folder.

Shortcut

Undo - Ctrl + Z

Redo - Ctrl + Y

Pen Drive | MAP Tech |

2020-04-26T17:07:00.001+05:30

Introduction

A Pen drive is a portable Universal Serial Bus [USB] flesh memory device for storing and transferring audio, video, and other data files from a computer. As long as the desktop or laptop has a USB port, and the pen drive is compatible with the operating system, it should be easy to move the data from the hard drive to the device - and to another computer - in a matter of minutes.

.A USB flash drive or Pen Drive is one of the most common types of the external storage devices. This article would provide the top USB flash drives to help users get the best and most advanced storage options. The price of a USB drive depends upon the storage space that is being offered. Users should choose the most advanced mechanics and give quality priority over price when buying a USB drive. Below are some of the characteristics of a good USB storage drive

Simple Definition

A pen drive is a portable Universal Serial Bus (USB) flash memory device for storing and transferring audio, video, and other data files from a computer.

Interface

Interface is one of the features that best shows the overall prowess of the company to develop USB flash drive. For example, the USB 3.0 interface replace the outdated USB 2.0. It is, therefore, advised to make sure the USB interface version is definitely checked in the best manner during purchase.

Usability

Besides data storage, not every USB can perform the same functions. Only the largest companies have sufficiently developed their USB to perform the best and have state of the art functionalities. Again, the price is never to be considered while buying a USB flash drive but usability. User should look for the best usability, quality, and the most advanced tools that can determine the USB’s future use.

Quality

Quality is another important factor that should be considered. The notable companies in this regard are Kingston and San-Disk, which develop the drives in the best way to ensure that the user gets the best result. It is also important that the users look for USB flash drive from the best company and ignore the price completely.

Advantages

1. Size

Pen drive could carry up to only 8 GB of data but nowadays pen drive can carry even 1 TB of data and hence if one wants to transfer large amount of data than also pen drive makes it easy as all data can be stored in 1 pen drive only resulting in ease of high volumes of data transfer for an individual.

2. Small and Light

The biggest advantage of pen drive is that it is very small in size and light and therefore it can be carried anywhere. It can even be kept in the pocket as it is very light which is not the case with other storage devices like CD, DVD and floppy disks which are big in size and therefore cannot be carried easily.

Disadvantages

1. Risk of Loss due to its Small Size

Since pen drives are of small size and are usually kept in pockets the risk of loss of pen drives is more because an individual can easily drop it from the pocket without him or her even knowing about it which in turn can be dangerous if it contains confidential data and information. Hence small size makes it more vulnerable to getting misplaced by an individual as compared to other storage devices like CD and DVD.

2. Damage if not Handled Properly

If pen drive is not kept carefully than chances of it getting corrupt or not working are substantially higher and hence one has to take care of pen drives if they want to increase the lifespan of pen drive.

Computer And Its Part | MAP Tech |

2020-04-25T16:23:00.004+05:30

In this article, you will learn about the definition of computers, or what is computer?, use of computers, parts of computers and computer operating systems etc.| Map Tech Blogger |

COMPUTER'S DEFINITION

A computer is an electronic device that processes, stores and output data at high speed. It is used for handling large quantity for performing mathematical operations very rapidly. A computer has no capacity to think and will perform tasks only when programs have been formulated.

Personal computers [PCs] , also called desktops or microcomputers are the most popular type of computers nowadays. Computer is an electronic device. It helps to communicate all over the world by the Internet. Computer stands for Common Operating Machine Purposely Used for Technological Educational Research. Old computers was formed in very big size but in modern time computer are formed in small size. The PC is a small-sized, inexpensive computer designed for the masses.

Computer are machines that perform tasks or calculations according to a set of instructions, or programs. The first fully electric computer introduced in the 1940s, were huge machines that required teams of people to operate. Compared to those machines, today's computers are amazing. Not only are they thousands of times faster, they can fit on your lap, or even in your pocket.

Computers work through an interaction of hardware and software. Hardware refers to the parts of Computer that you can see and tough, including the case and everything inside it. The most important piece of hardware is a tiny rectangular chip inside your computer called the Central Processing Unit [CPU], or microprocessor. It's the "brain" of your computer - the part of translates instructions that performs calculations. Hardware items such as your monitor, keyboard, printer, and other components are often called hardware devices. And Software refers to the instructions, or programs, that tells the hardware what to do.

USES OF COMPUTER

Now-a-days computer playing a vital role in almost all the field of our life. It is widely used by organizations and individuals for performing a wide range of tasks including Spreadsheets , accounting, database management, preparation and delivery of presentations, word processing , desktop publishing etc.

In Entertainment

To watch any films.
To playing videos and Computer games.
To edit photos and videos.

In Education

To teach in classes.
To give a presentation on some topics.
To understand complex subjects and their interactions.

In Office

To present some material.

To impart training to people.

To communicate through video conferencing.

In Health Care

To consult doctors worldwide via video conferencing.

To investigate diseases.

To cure patients.

Besides this, we can also use computer in advertisement, data transmission, communication and presentation etc. Uses of Computer are endless.

PARTS OF COMPUTER

Computer have three major parts: Input Device, Output Device and System Unit. System Unit is the main part of the computer, since it contains the Central Processing Unit [CPU]. Some parts are:

1. Motherboard

In the system unit, there is a plate of fiber glass. It is also known as Mainboard. It is called the motherboard. It is a Printed Circuit Board [PCB] on which all electrical circuits are printed. All the necessary components to run the computer are fitted on it.

Since fibre glass does not flow the electric current, there is no danger of electrical current flowing from one component to another. It is the main Printed Circuit Board [PCB] found in general purpose computers and other expandable systems.

2. Central Processing Unit [CPU]

It is brain of a computer and actually the real computer. It does all the mental work for the the computer. It accepts all the instructions given by the operator and ensures the execution of the same. Microprocessor is the main part of CPU.

The CPU has three major parts:

Control Unit

This unit controls all the works done inside the computer. It takes data from the memory and sends the same to ALU for processing. Again this sends the processed data from ALU to the memory.

Arithmetic Logic Unit [ALU]

This unit contains logical circuits in which all the calculations and comparisons are done. In order words, it does all mathematical and logical work needed by various programs.

Main Memory

This unit stores the data and instructions of current executing program. It is used to store those information and instructions which are needed by the computer to do some task or process a given data. This memory has two main parts: RAM [Random Access Memory] and other is ROM [Read Only Memory]

3. CMOS Battery

When you start a computer not used since many days, you will see that still it displays correct date and time. The reason is that there is a device called CMOS battery in the system unit. This battery gives Direct Current [DC] to the clock of the system unit. Due to this CMOS battery the clock is always running even when computer is off. Thus, it always shows the correct date and time. And the full form of CMOS is Complementary Metal-Oxide Semiconductor.

4. Power Supply Unit

Every device run by the electricity needs the electricity to work. A personal computer needs electric current of 5 volts and 12 volts. Since this is very little electricity, a device is needed to be fitted in the system unit which converts the domestic high voltage current into a low voltage current suitable for the computer. Power Supply Unit is such a device that is fitted inside the system unit. Computer power supplies may have short circuit protection, overpower [overload] protection, over-voltage protection, under-voltage protection, over- current protection, and over-temperature protection.

5. Hard Disk

The Hard Disk is the unit of permanent storage of the computer. It is a magnetic storage of the computer. It is a magnetic storage device. On these a large volume of data and instructions can be stored safely. There may be more than one hard disks in a system unit. Data is stored on a hard drive in a series of logical blocks. Each block is delimited by markers identifying its start and end, error detecting and correcting information, and space between blocks to allow for minor timing variations. These blocks often contained 512 bytes of usable data, but other sizes have been used.

OPERATING SYSTEMS

An operating system is the most important software that runs on a computer. It controls the memory needed for computer processes and manages disk space, controls peripheral devices, and allows you to communicate is useless. The three most common operating systems for personal computer are Microsoft Windows (Windows XP, Windows Vista, Windows 7, Windows 8, Windows Server and Windows 10 etc.), Apple Mac OS X, and Linux.