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	<title>MappingTheWeb //</title>
	<link>http://www.mappingtheweb.com</link>
	<description>Original thoughts on web trends, issues, and usability by Aidan Henry.</description>
	<pubDate>Thu, 25 Jun 2009 21:23:44 +0000</pubDate>
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		<title>Twitter Abuse</title>
		<link>http://feedproxy.google.com/~r/MappingTheWeb/~3/VjJCD3RQ7JQ/</link>
		<comments>http://www.mappingtheweb.com/2009/06/25/twitter-abuse/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 21:23:44 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
		
		<category><![CDATA[blogs]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[networks]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[trends]]></category>

		<category><![CDATA[web issues]]></category>

		<category><![CDATA[abuse]]></category>

		<category><![CDATA[application]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[flickr]]></category>

		<category><![CDATA[micro-blogging]]></category>

		<category><![CDATA[tweets]]></category>

		<category><![CDATA[twitter]]></category>

		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.mappingtheweb.com/2009/06/25/twitter-abuse/</guid>
		<description><![CDATA[Twitter abuse is now a pandemic - at least in my mind. People are recklessly using of this micro-blogging application, often without a purpose or goal in mind. This is one of the main reason I don&#8217;t use the service as much as I used to. The concept of value has become lost among a [...]]]></description>
			<content:encoded><![CDATA[<p>Twitter abuse is now a pandemic - at least in my mind. People are recklessly using of this micro-blogging application, often without a purpose or goal in mind. This is one of the main reason I don&#8217;t use the service as much as I used to. The concept of value has become lost among a sea of thoughtless, frenzied tweets. <a href="http://www.mappingtheweb.com/2009/06/25/twitter-abuse/#more-643" class="more-link">(more&#8230;)</a></p>
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		<item>
		<title>SEO eBook</title>
		<link>http://feedproxy.google.com/~r/MappingTheWeb/~3/WRDgKYR5COo/</link>
		<comments>http://www.mappingtheweb.com/2009/05/05/seo-ebook/#comments</comments>
		<pubDate>Tue, 05 May 2009 18:47:00 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[black hat]]></category>

		<category><![CDATA[ebook]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[guide]]></category>

		<category><![CDATA[search engine optimization]]></category>

		<category><![CDATA[search ranks]]></category>

		<category><![CDATA[seo ebook]]></category>

		<guid isPermaLink="false">http://www.mappingtheweb.com/2009/05/05/seo-ebook/</guid>
		<description><![CDATA[[SEO eBook] - Although I haven&#8217;t been blogging much recently, I&#8217;ve been busy consulting and crafting an SEO eBook entitled the SEO Quick Fix eBook. The 26-page guide promises to significantly increase your Google search rank with minimal changes in days - not months or years. In other words, you can expect immediate results.
The eBook [...]]]></description>
			<content:encoded><![CDATA[<p>[<strong>SEO eBook</strong>] - Although I haven&#8217;t been blogging much recently, I&#8217;ve been busy consulting and crafting an <a href="http://www.seoquickfix.com" title="SEO eBook">SEO eBook</a> entitled the SEO Quick Fix eBook. The 26-page guide promises to significantly increase your Google search rank with minimal changes in days - not months or years. In other words, you can expect immediate results.</p>
<p>The eBook has been designed for regular website owners. It&#8217;s perfect for anyone looking to maximize SEO efforts. With basic HTML knowledge, anyone can achieve first page Google results. The 20 recommendations outlined are easy to follow and listed in order of importance.</p>
<p>Simply put, I&#8217;ve condensed over 5 years of SEO research, analysis, and practical application into this easy-to-read, concise eBook for website owners. The guesswork has been eliminated. These recommendations have been tried, tested, and proven to be successful. Having said that, these are not a series of &#8220;black hat&#8221; techniques but rather a list of ways to improve your content, page structure, and linking. The end result is an increase in free, qualified traffic to your website.</p>
<p><em><strong>If you decide to purchase the eBook, please be sure to let me know about your results. Thank You.</strong></em></p>
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		<item>
		<title>Insignificant Content</title>
		<link>http://feedproxy.google.com/~r/MappingTheWeb/~3/z1gVXgjARGs/</link>
		<comments>http://www.mappingtheweb.com/2009/03/02/insignificant-content/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 07:17:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[blogs]]></category>

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		<category><![CDATA[networks]]></category>

		<category><![CDATA[trends]]></category>

		<category><![CDATA[blogosphere]]></category>

		<category><![CDATA[credibility]]></category>

		<category><![CDATA[differentiation]]></category>

		<category><![CDATA[magazines]]></category>

		<category><![CDATA[news]]></category>

		<category><![CDATA[niche]]></category>

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		<guid isPermaLink="false">http://www.mappingtheweb.com/2009/03/02/insignificant-content/</guid>
		<description><![CDATA[With so many blogs already online and more appearing every day, it&#8217;s hard differentiate your content and build credibility. In my opinion, perception around the quality of blog content has decreased significantly as the utter mass continues to grow at an astonishing rate. In other words, quantity is overtaking quality.
]]></description>
			<content:encoded><![CDATA[<p>With so many blogs already online and more appearing every day, it&#8217;s hard differentiate your content and build credibility. In my opinion, perception around the quality of blog content has decreased significantly as the utter mass continues to grow at an astonishing rate. In other words, quantity is overtaking quality.</p>
<p> <a href="http://www.mappingtheweb.com/2009/03/02/insignificant-content/#more-641" class="more-link">(more&#8230;)</a></p>
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		<item>
		<title>The Neglect of Wording</title>
		<link>http://feedproxy.google.com/~r/MappingTheWeb/~3/M9spjyLNDTI/</link>
		<comments>http://www.mappingtheweb.com/2008/12/16/the-neglect-of-wording/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 10:47:13 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
		
		<category><![CDATA[content]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[concepts]]></category>

		<category><![CDATA[layout]]></category>

		<category><![CDATA[messaging]]></category>

		<category><![CDATA[site copy]]></category>

		<category><![CDATA[user experience]]></category>

		<category><![CDATA[vocabulary]]></category>

		<category><![CDATA[web design]]></category>

		<category><![CDATA[wording]]></category>

		<guid isPermaLink="false">http://www.mappingtheweb.com/2008/12/16/the-neglect-of-wording/</guid>
		<description><![CDATA[Web design tends to focus around page layout and aesthetics. Site copy is often left until the end. At this point, product messaging and wording tend to be neglected and rushed. It&#8217;s extremely important to ensure that this doesn&#8217;t happen. Clear, concise messaging can be the difference when trying to create a successful web experience.
]]></description>
			<content:encoded><![CDATA[<p>Web design tends to focus around page layout and aesthetics. Site copy is often left until the end. At this point, product messaging and wording tend to be neglected and rushed. It&#8217;s extremely important to ensure that this doesn&#8217;t happen. Clear, concise messaging can be the difference when trying to create a successful web experience.</p>
<p> <a href="http://www.mappingtheweb.com/2008/12/16/the-neglect-of-wording/#more-640" class="more-link">(more&#8230;)</a></p>
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		<item>
		<title>Micro-Apps</title>
		<link>http://feedproxy.google.com/~r/MappingTheWeb/~3/WZup8bMRB_c/</link>
		<comments>http://www.mappingtheweb.com/2008/10/22/micro-apps/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 09:00:14 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
		
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		<category><![CDATA[usability]]></category>

		<category><![CDATA[adoption]]></category>

		<category><![CDATA[APIs]]></category>

		<category><![CDATA[competition]]></category>

		<category><![CDATA[features]]></category>

		<category><![CDATA[micro apps]]></category>

		<category><![CDATA[open source]]></category>

		<category><![CDATA[rss]]></category>

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		<category><![CDATA[web apps]]></category>

		<guid isPermaLink="false">http://www.mappingtheweb.com/2008/10/22/micro-apps/</guid>
		<description><![CDATA[The way I see it, micro-apps are the future of the web application. These tiny apps only do one thing in particular - but they do it well. As opposed to more robust applications, micro-apps focus on a single task and target that problem with a specialized solution.
]]></description>
			<content:encoded><![CDATA[<p>The way I see it, <strong>micro-apps</strong> are the future of the web application. These tiny apps only do one thing in particular - but they do it well. As opposed to more robust applications, micro-apps focus on a single task and target that problem with a specialized solution.</p>
<p> <a href="http://www.mappingtheweb.com/2008/10/22/micro-apps/#more-639" class="more-link">(more&#8230;)</a></p>
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		<item>
		<title>Competitor Creep</title>
		<link>http://feedproxy.google.com/~r/MappingTheWeb/~3/fjDKi-Y5ULc/</link>
		<comments>http://www.mappingtheweb.com/2008/08/12/competitor-creep/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 23:17:50 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
		
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		<category><![CDATA[copying]]></category>

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		<category><![CDATA[functionality]]></category>

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		<guid isPermaLink="false">http://www.mappingtheweb.com/2008/08/12/competitor-creep/</guid>
		<description><![CDATA[Many new companies looking to compete in a given space choose to first copy basic competitor features to level the playing field. Only at this point do they integrate their own functionality and incorporate what they think the consumer will want. This tactic isn&#8217;t rare by any means, but it may bring about feature creep [...]]]></description>
			<content:encoded><![CDATA[<p>Many new companies looking to compete in a given space choose to first copy basic competitor features to level the playing field. Only at this point do they integrate their own functionality and incorporate what they think the consumer will want. This tactic isn&#8217;t rare by any means, but it may bring about feature creep and maybe even an inferior overall offering.</p>
<p> <a href="http://www.mappingtheweb.com/2008/08/12/competitor-creep/#more-638" class="more-link">(more&#8230;)</a></p>
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		<item>
		<title>The Deceptive Lure of an Internet Business</title>
		<link>http://feedproxy.google.com/~r/MappingTheWeb/~3/e597cDQ9KcI/</link>
		<comments>http://www.mappingtheweb.com/2008/07/07/the-deceptive-lure-of-an-internet-business/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 07:13:23 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
		
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		<category><![CDATA[off topic]]></category>

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		<category><![CDATA[Internet]]></category>

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		<category><![CDATA[scalability]]></category>

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		<category><![CDATA[wealth]]></category>

		<guid isPermaLink="false">http://www.mappingtheweb.com/2008/07/07/the-deceptive-lure-of-an-internet-business/</guid>
		<description><![CDATA[Everyone seems to want a piece of the Internet. Everyone has a friend&#8217;s cousin&#8217;s neighbour who started an Internet company in their basement and now flies around the world in a private jet. The appeal is obvious. However, making it to that point is another story altogether.
]]></description>
			<content:encoded><![CDATA[<p>Everyone seems to want a piece of the Internet. Everyone has a friend&#8217;s cousin&#8217;s neighbour who started an Internet company in their basement and now flies around the world in a private jet. The appeal is obvious. However, making it to that point is another story altogether.</p>
<p> <a href="http://www.mappingtheweb.com/2008/07/07/the-deceptive-lure-of-an-internet-business/#more-637" class="more-link">(more&#8230;)</a></p>
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		<item>
		<title>Is Stealth Mode a Good Thing?</title>
		<link>http://feedproxy.google.com/~r/MappingTheWeb/~3/MilQtPrxUX8/</link>
		<comments>http://www.mappingtheweb.com/2008/06/25/is-stealth-mode-a-good-thing/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 07:28:32 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
		
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		<category><![CDATA[stealth mode]]></category>

		<category><![CDATA[sustainability]]></category>

		<category><![CDATA[trend]]></category>

		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.mappingtheweb.com/2008/06/25/is-stealth-mode-a-good-thing/</guid>
		<description><![CDATA[Some start-ups choose to develop their products and services in stealth mode in order to avoid competitor attention and build hype leading up to the launch. Many believe this to be the best tactic, although I&#8217;m not yet convinced.
]]></description>
			<content:encoded><![CDATA[<p>Some start-ups choose to develop their products and services in stealth mode in order to avoid competitor attention and build hype leading up to the launch. Many believe this to be the best tactic, although I&#8217;m not yet convinced.</p>
<p> <a href="http://www.mappingtheweb.com/2008/06/25/is-stealth-mode-a-good-thing/#more-636" class="more-link">(more&#8230;)</a></p>
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		<item>
		<title>Excessive Twittering is Ego-Blogging</title>
		<link>http://feedproxy.google.com/~r/MappingTheWeb/~3/dYAjtk7xMac/</link>
		<comments>http://www.mappingtheweb.com/2008/06/16/excessive-twittering-is-ego-blogging/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 05:39:58 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
		
		<category><![CDATA[blogs]]></category>

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		<category><![CDATA[off topic]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[web issues]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[ego]]></category>

		<category><![CDATA[engagement]]></category>

		<category><![CDATA[followers]]></category>

		<category><![CDATA[tweets]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.mappingtheweb.com/2008/06/16/excessive-twittering-is-ego-blogging/</guid>
		<description><![CDATA[Everyone likes hearing their own voice. But not everyone has something important to say. In fact, it is highly unlikely that everything anyone says is overly compelling. For this reason, I believe that excessive Twittering is a form of ego-blogging.
]]></description>
			<content:encoded><![CDATA[<p>Everyone likes hearing their own voice. But not everyone has something important to say. In fact, it is highly unlikely that everything anyone says is overly compelling. For this reason, I believe that excessive Twittering is a form of ego-blogging.</p>
<p> <a href="http://www.mappingtheweb.com/2008/06/16/excessive-twittering-is-ego-blogging/#more-633" class="more-link">(more&#8230;)</a></p>
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		<item>
		<title>Wordpress as a CMS</title>
		<link>http://feedproxy.google.com/~r/MappingTheWeb/~3/TfjvilBL3HY/</link>
		<comments>http://www.mappingtheweb.com/2008/06/10/wordpress-cms/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 04:00:04 +0000</pubDate>
		<dc:creator>Aidan</dc:creator>
		
		<category><![CDATA[SEO]]></category>

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		<category><![CDATA[content]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[launch]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[networks]]></category>

		<category><![CDATA[strategy]]></category>

		<category><![CDATA[usability]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[cms]]></category>

		<category><![CDATA[flexibility]]></category>

		<category><![CDATA[functionality]]></category>

		<category><![CDATA[installation]]></category>

		<category><![CDATA[platform]]></category>

		<category><![CDATA[websites]]></category>

		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.mappingtheweb.com/2008/06/10/wordpress-cms/</guid>
		<description><![CDATA[Most people recognize Wordpress as a world class blogging platform. What most people don&#8217;t realize is that Wordpress can be used to quickly and easily set up a website. In other words, the blogging platform doubles as a simple website CMS.
]]></description>
			<content:encoded><![CDATA[<p>Most people recognize <a href="http://www.wordpress.org" title="Wordpress">Wordpress</a> as a world class blogging platform. What most people don&#8217;t realize is that Wordpress can be used to quickly and easily set up a website. In other words, the blogging platform doubles as a simple website CMS.</p>
<p> <a href="http://www.mappingtheweb.com/2008/06/10/wordpress-cms/#more-630" class="more-link">(more&#8230;)</a></p>
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