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	<title>Dianna Huff's B2B MarCom Writer Blog</title>
	
	<link>http://marcom-writer-blog.com</link>
	<description>Dianna Huff delivers news, riffs, and commentary on all things relating to B2B marketing communications.</description>
	<pubDate>Tue, 07 Jul 2009 00:22:08 +0000</pubDate>
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			<media:copyright>Copyright 2007, Dianna Huff</media:copyright><media:keywords>marcom,marketing,communications,marketing,strategies,copywriting,business,to,business,b2b</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:author>Dianna Huff</itunes:author><itunes:explicit>no</itunes:explicit><itunes:keywords>marcom,marketing,communications,marketing,strategies,copywriting,business,to,business,b2b</itunes:keywords><itunes:subtitle>Interviews with marketing experts</itunes:subtitle><itunes:summary>Dianna Huff interviews other marcom strategists to bring you the best marketing communications tips, techniques, and approaches.</itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/MarComStrategistPodcasts" type="application/rss+xml" /><item>
		<title>7 Ideas for Using Video to Connect with Your B2B Customers</title>
		<link>http://feedproxy.google.com/~r/MarComStrategistPodcasts/~3/HbvnlA_ygkE/</link>
		<comments>http://marcom-writer-blog.com/2009/07/06/7-ideas-for-using-video-to-connect-with-your-b2b-customers/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 00:22:08 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[B2B Integrated Marketing]]></category>

		<category><![CDATA[B2B Marketing]]></category>

		<category><![CDATA[B2B Video]]></category>

		<category><![CDATA[B2B Web Content]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=648</guid>
		<description><![CDATA[The July/August 2009 issue of Fortune Small Business features Carousel Designs, a niche baby bedding manufacturer, for its Tool Kit &#124; Makeover story.
David Nies, a marketing and branding consultant with Flexible Executives in Atlanta, praises the company&#8217;s two owners for two Website innovations (a gift registry and a tool that lets shoppers customize bedding) but [...]]]></description>
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		<item>
		<title>Search, Articles &amp; Blogs Drive Traffic and E-newsletter Subscriptions</title>
		<link>http://feedproxy.google.com/~r/MarComStrategistPodcasts/~3/96k07XPkIrI/</link>
		<comments>http://marcom-writer-blog.com/2009/06/25/search-articles-blogs-drive-traffic-and-e-newsletter-subscriptions/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:07:12 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[B2B Blogging and blogs]]></category>

		<category><![CDATA[B2B E-newsletters]]></category>

		<category><![CDATA[B2B Email marketing]]></category>

		<category><![CDATA[B2B Integrated Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=643</guid>
		<description><![CDATA[I&#8217;ve been watching my e-newsletter new subscriber stats for a while now, mostly because the number of subscribers had been increasing even though e-newsletter open rates have been declining &#8212; according to most industry reports.
In the last year, the number of people who subscribe to my e-newsletter on a daily / monthly basis has doubled, [...]]]></description>
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		<item>
		<title>10 (Tongue-in-Cheek) Reasons Why You Don’t Need Twitter</title>
		<link>http://feedproxy.google.com/~r/MarComStrategistPodcasts/~3/iUKGnqdoW2s/</link>
		<comments>http://marcom-writer-blog.com/2009/06/20/10-rock-solid-reasons-you-dont-need-twitter/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 19:42:50 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[B2B Marketing]]></category>

		<category><![CDATA[B2B Social Media]]></category>

		<category><![CDATA[Blogging and Social Media]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=628</guid>
		<description><![CDATA[I read lots of articles about why Twitter makes good business sense. However, I find few articles explaining why I don&#8217;t need it. Here are my top 10 reasons, in no particular order.
1. You don&#8217;t want to connect with the movers and shakers in your industry.
2. You don&#8217;t want the movers and shakers in your [...]]]></description>
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		<item>
		<title>Copywriting Power Tip: Eliminate “There are”</title>
		<link>http://feedproxy.google.com/~r/MarComStrategistPodcasts/~3/iI9pNIpzExM/</link>
		<comments>http://marcom-writer-blog.com/2009/06/19/copywritng-power-tip-eliminate-there-are/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 15:27:24 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[B2B Copywriting]]></category>

		<category><![CDATA[General Marketing]]></category>

		<category><![CDATA[General copywriting]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=624</guid>
		<description><![CDATA[While in college studying for my Masters degree in English, I was fortunate to have a wonderful professor who literally beat us over the head with regard to pruning wordy copy. 
She absolutely hated sentences that began with &#8220;there are.&#8221; My papers would come back with this phrase crossed out in red ink. I learned [...]]]></description>
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		<item>
		<title>Building Your Online Brand: Five Basic Strategies</title>
		<link>http://feedproxy.google.com/~r/MarComStrategistPodcasts/~3/WMeKMT3q83Y/</link>
		<comments>http://marcom-writer-blog.com/2009/06/14/building-your-online-brand-five-basic-strategies/#comments</comments>
		<pubDate>Sun, 14 Jun 2009 21:38:27 +0000</pubDate>
		<dc:creator>Dianna Huff</dc:creator>
		
		<category><![CDATA[B2B Copywriting]]></category>

		<category><![CDATA[B2B Integrated Marketing]]></category>

		<category><![CDATA[B2B Social Media]]></category>

		<category><![CDATA[General Marketing]]></category>

		<guid isPermaLink="false">http://marcom-writer-blog.com/?p=603</guid>
		<description><![CDATA[Having just secured my Facebook branded URL, I was reminded again why using the same &#8220;brand&#8221; across all social media properties is important. 
When it comes to business and marketing, one&#8217;s good name has always been a sterling asset, and with the rise of social media, it&#8217;s imperative you &#8220;own&#8221; your name and use it [...]]]></description>
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	<copyright>Copyright 2007, Dianna Huff</copyright><media:credit role="author">Dianna Huff</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Interviews with marketing experts</media:description></channel>
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