Marc Lounis https://marclounis.com/ INFLUENCING CUSTOMER BEHAVIOUR Tue, 09 Jun 2026 13:31:00 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://mlqyvarwkd7q.i.optimole.com/cb:j2aF.936/w:128/h:128/q:mauto/g:sm/f:best/ig:avif/dpr:2/https://marclounis.com/wp-content/uploads/2021/02/ml-favicon.png Marc Lounis https://marclounis.com/ 32 32 When AI Becomes the Buyer: What Agentic Commerce Means for SMBs https://marclounis.com/social-media/when-ai-becomes-the-buyer-what-agentic-commerce-means-for-smb/ https://marclounis.com/social-media/when-ai-becomes-the-buyer-what-agentic-commerce-means-for-smb/#respond Tue, 09 Jun 2026 13:29:58 +0000 https://marclounis.com/?p=1852 From AI Advisor to AI ShopperA few months ago, I wrote about how conversational AI chat ads would reshape the customer journey by monetising the middle of the funnel – the moment when customers compare, question, and decide. With the rise of agentic AI, we are now moving from a world where AI advises the buyer […]

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]]> https://marclounis.com/social-media/when-ai-becomes-the-buyer-what-agentic-commerce-means-for-smb/feed/ 0 How SMBs Can Use Digital Personas and Synthetic Data for Market Research https://marclounis.com/marketing/how-smbs-can-use-digital-personas-and-synthetic-data-for-market-research/ https://marclounis.com/marketing/how-smbs-can-use-digital-personas-and-synthetic-data-for-market-research/#respond Tue, 12 May 2026 13:27:53 +0000 https://marclounis.com/?p=1838 Market research is a foundational activity in marketing because it generates the data and insight that inform everything from strategic positioning to day‑to‑day campaign decisions. In that sense, any major shift in how we gather or interpret data has an outsized impact on how we do marketing at all. However, access to robust market research—whether through […]

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]]> https://marclounis.com/marketing/how-smbs-can-use-digital-personas-and-synthetic-data-for-market-research/feed/ 0 Why Negative Comments Can Work in Your Favour https://marclounis.com/social-media/why-negative-comments-can-work-in-your-favour/ https://marclounis.com/social-media/why-negative-comments-can-work-in-your-favour/#respond Tue, 07 Apr 2026 19:05:42 +0000 https://marclounis.com/?p=1829 With the rise of digital media and social platforms, marketers have been presented with unprecedented opportunities for communication and dialogue with their customers.  Over the past two decades, brand communication has evolved from a one-way monologue, controlled entirely by the organisation, to a multi-directional conversation between brands and consumers, but also between consumers themselves. This shift […]

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]]> https://marclounis.com/social-media/why-negative-comments-can-work-in-your-favour/feed/ 0 Your Customers Are Already Creating Value. Are You Designing for It? https://marclounis.com/social-media/produsage-your-customers-are-creating-value/ https://marclounis.com/social-media/produsage-your-customers-are-creating-value/#respond Mon, 09 Mar 2026 14:17:17 +0000 https://marclounis.com/?p=1780 When we look back at the evolution of the web, one shift stands out as foundational: the transition from Web 1.0, a static, read-only environment, to Web 2.0, where users became active participants in creating, shaping, and sharing content. This is a topic I teach in my introductory courses on the digital revolution, because understanding this […]

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]]> https://marclounis.com/social-media/produsage-your-customers-are-creating-value/feed/ 0 Why Your Best Content Should Earn Reach Before You Pay for It https://marclounis.com/social-media/from-social-graph-to-interest-graph/ https://marclounis.com/social-media/from-social-graph-to-interest-graph/#respond Mon, 09 Feb 2026 17:49:39 +0000 https://marclounis.com/?p=1764 For over a decade, the Paid-Owned-Earned (POE) model has provided the structural clarity marketers crave. Paid advertising buys reach, owned channels build audiences, and earned media validates credibility.As a marketing professor, I've used this framework for years precisely because it offers students clear definitional boundaries and a structured approach to understanding media types. Research confirms […]

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