<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>marcus westbury</title>
	<atom:link href="http://www.marcuswestbury.net/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.marcuswestbury.net</link>
	<description>my life. on the internets.</description>
	<lastBuildDate>Thu, 19 Jan 2012 08:19:46 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>ISEA 2013: My new(ish) gig</title>
		<link>http://www.marcuswestbury.net/2012/01/19/isea-2013-my-newish-gig/</link>
		<comments>http://www.marcuswestbury.net/2012/01/19/isea-2013-my-newish-gig/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 08:19:46 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Current Projects]]></category>
		<category><![CDATA[ANAT]]></category>
		<category><![CDATA[Art and technology]]></category>
		<category><![CDATA[ISEA 2013]]></category>
		<category><![CDATA[ISEA Sydney]]></category>

		<guid isPermaLink="false">http://www.marcuswestbury.net/?p=1444</guid>
		<description><![CDATA[Mid last year I was appointed to the role of Artistic Director of ISEA 2013 in Sydney. I haven&#8217;t said too much about around here in part because i&#8217;ve been busy doing it and in part because there hasn&#8217;t been much to say. Now that proposals are open i thought it might be a good idea [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-1445 aligncenter" title="cropped-Logo-Sept" src="http://www.marcuswestbury.net/wp-content/uploads/cropped-Logo-Sept.jpg" alt="" width="288" height="288" /></p>
<p><em>Mid last year I was appointed to the role of Artistic Director of <a href="http://www.isea2013.org">ISEA 2013 in Sydney</a>. I haven&#8217;t said too much about around here in part because i&#8217;ve been busy doing it and in part because there hasn&#8217;t been much to say. Now <a href="http://www.isea2013.org/proposals">that proposals are open</a> i thought it might be a good idea to reflect a little on why and how i ended up doing it and what i hope to do with it&#8230; </em></p>
<p>Considering that about 5 years ago I told anyone who listened that I would never do another festival again many have taken it upon themselves to remind me of the flat out hypocrisy of this. In the intervening years i&#8217;ve said no to several offers and enquiries to take on other festival type-gigs down but there was something in the opportunity of ISEA – the International Symposium on Electronic Arts – that made it an easy decision and an exciting opportunity.</p>
<p>From the late 90s when Newcastle’s <a href="http://www.thisisnotart.org">This Is Not Art festival began</a> through to the end of 2006 when I finished up as Director of Melbourne’s <a href="http://www.nextwave.org">Next Wave Festival</a>, I was never <em>not</em> working on a festival &#8211; sometimes juggling several other day jobs at the time. There is a particular insanity to devoting a year or two of your life to an event that comes and goes in a little over a week. There is a uniquely empty emptiness when you wake up when it’s all over partly exhausted, partly elated and often asking “was that it?” But there is also something enthralling and terrifying that draws you back.</p>
<p>Part of the reason I thought I wouldn’t be doing it again was the lack of something that actually fitted.  My skills aren’t really suited to the large-scale performing arts or major biennale and that&#8217;s what the majority of festivals are based around.  As the opportunity to take on ISEA came up it really caught my attention. ISEA is part conference and symposium and part festival – it is a format that particularly appeals to me. Its success will be measured less in box office numbers and more in the lasting legacies and connections it makes. It comes with a fantastic brief and a great history. It provides an opportunity to position electronic arts and creativity at the centre of Sydney and Australia’s cultural life for a while – a place where I think it increasingly belongs and yet is often under acknowledged. Also, the fact that in 2013 Sydney will become the first place in the world to host ISEA twice after 21 years is also a nice excuse to get electronic art out of its “perpetual tomorrow” and to acknowledge the contribution that artists have made as experimenters, explorers and questioners in creating the world we have today.</p>
<p>The other reason I jumped at the idea of doing ISEA is that I think I have something to bring to it. Both in Australia and internationally there is a sense that it may be time to play with the model and reinvent it. While the community gathers at ISEA is engaging in work and ideas that are fascinating, provocative and at times inspirational the context often doesn’t do them justice. There are so many adjacent communities of artists, experimenters, imagineers and media makers that are not yet part of ISEA that could be as audiences and participants.</p>
<p>We live in a world where creativity, culture and technology are deeply intermeshed and ISEA should sit near the centre and not at the margins of that. My experiences creating festivals and events that connect to some of these audiences will hopefully lead to better contexts, new audiences, and lasting connections between the core of what ISEA does with the possibilities around it. The fact that ISEA’s theme “resistance is futile” – provides a direct invitation – to acknowledges and embraces the idea that electronic arts are increasingly ubiquitous is a great platform from which to do this. It gives us both an excuse and an obligation to connect out to those forms of contemporary media-based creativity that are all around us.</p>
<p>A challenge, for better or for worse, is that I am not an electronic arts specialist. I don’t pretend to be and yet all my projects there is recurring obsession with the ways in which technology is changing creativity and artistic practice in all its forms. Indeed, <a href="http://www.abc.net.au/tv/notquiteart/">making a TV series about that idea</a> first took me to ISEA in Singapore back in 2008 and that interest has led to many of Australia’s ISEA those artists have already crossed my path through <em>This Is Not Art</em>, <em>Electrofringe</em> and <em>Next Wave</em> through to my writing and media work.</p>
<p>ISEA 2013 is fortunate to have <a href="http://www.cofa.unsw.edu.au/about-us/staff/3">Ross Harley</a> as chair of the academic advisory committee and <a href="http://www.kathycleland.com">Kathy Cleland</a> as chair of the curatorial advisory committee. Both bring a wealth of knowledge and their knowledge, and the teams weare assembling will bring even more. With their help I’m excited about the prospects for curating a compelling platform of ideas, artists and exhibitions and a context that brings a community together more effectively than before and that presents them to a new, excited and engaged audience.</p>
<p><a href="http://www.isea2013.org">Calls for proposals have now opened so check out the ISEA 2013 web site if you are interested to submit or find out more. </a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.marcuswestbury.net/2012/01/19/isea-2013-my-newish-gig/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My submission to the National Cultural Policy</title>
		<link>http://www.marcuswestbury.net/2011/12/20/my-submission-to-the-national-cultural-policy/</link>
		<comments>http://www.marcuswestbury.net/2011/12/20/my-submission-to-the-national-cultural-policy/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 20:31:30 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Arts in Australia]]></category>
		<category><![CDATA[Australia Arts Policy]]></category>
		<category><![CDATA[Australia Council Review]]></category>
		<category><![CDATA[cultural policy]]></category>
		<category><![CDATA[National Cultural Policy]]></category>
		<category><![CDATA[National Cultural Policy in Australia]]></category>
		<category><![CDATA[Simon Crean]]></category>

		<guid isPermaLink="false">http://www.marcuswestbury.net/?p=1431</guid>
		<description><![CDATA[Earlier this year, the Federal Government called for submissions in response to their draft discussion paper on the forthcoming National Cultural Policy. Being quite time-deprived at the time i hastily cobbled together a response &#8211; somewhat compiled from other things that i written in the past and probably desperately in need of a good editor. [...]]]></description>
			<content:encoded><![CDATA[<p><em>Earlier this year, the Federal Government called for submissions in response to their draft discussion paper on the forthcoming National Cultural Policy. Being quite time-deprived at the time i hastily cobbled together a response &#8211; somewhat compiled from other things that i written in the past and probably desperately in need of a good editor. I have pasted it in full below&#8230;</em></p>
<div>
<h2>About you or your organisation</h2>
<div>
<div>
<p>My background is as a festival director, broadcaster, writer, and media maker who has worked both paid and voluntarily across a range of roles in arts, technology and media. My experiences are informed by having worked extensively in the arts, media and “creative industries” but generally outside the institutional structures that make up most of the funded arts sector.<span id="more-1431"></span></p>
<p>In the late 1990’s I founded Newcastle’s This Is Not Art festival. From its establishment in 1998 to 2002 TINA grew from nothing to Newcastle’s largest annual tourism event and one the largest media arts events in the world. It is a niche, national and international cultural event that is of both economic and cultural significance to a regional city. From late 2002 to 2006 I was the Artistic Director and co-CEO of Melbourne’s Next Wave Festival – Australia’s largest curated festival for young and emerging artists – and was a director of Festival Melbourne 2006, the Cultural Program of the Melbourne 2006 Commonwealth Games. During this time I co-founded Free Play, Australia’s largest independent computer games creators’ festival which is now an independent annual event.</p>
<p>In 2007 and 2008 I wrote and presented two series of Not Quite Art on ABC1. Not Quite Art was awarded “Best Arts Show of the Year” in 2008 and short listed as of the best documentaries of 2009 by The Sydney Morning Herald. It was variously described as “the kick up the arse Australia’s TV arts needed” (Arts Hub), “the freshest, most illuminating, thoughtful and funny locally made arts program in years” (The Age), “informative, provocative and mind-blowing. Everything the ABC should be proud to be about” (Margaret Pomeranz) and proof that “coverage of the arts can be arresting, provocative and relevant” (The Age).</p>
<p>Aside from the arts I have worked extensively in online media. In 2007, I project managed the howshouldivote.com.au website with GetUp! and Yahoo7 that produced personalised how to vote cards for 150,000 Australians (more than one percent of eligible voters) in the lead up to that election. From 2000-2001 I worked for ABC Online and Radio National developing the online models of forums, interactive programming and audio downloads that are now common on that network. in the late 1990s I was the internet manager and then Creative Director of the Australia Council’s LOUD and Noise media festivals responsible for projects described by The Sydney Morning Herald at the time as “as good as anything achieved on the web in Australia, and probably better.”</p>
<p>I was a member of the Rudd Governments’ short-lived Creative Australia Advisory Panel and have sat on Committees of The Australia Council, Arts Victoria, NSW Ministry for the Arts, The Australian Film Commission and numerous agencies and was a delegate to the 2020 Summit.</p>
<p>I have had some ongoing engagement with policy and research working for The ARC Centre of Excellence for Creative Industries and Innovation and as a fellow of The Centre for Policy Development. I have written a regular column for The Age and co-written an arts guidebook for the Australia Council. I have written extensively on cultural policy issues in publications such as Griffith REVIEW, Meanjin, Crikey, and my personal web sites. This submission draws at times directly from writings that I have written myself and with others.</p>
<p><strong>Current roles</strong></p>
<p><strong>Founder and Creative Director, Renew Newcastle <a href="http://www.renewnewcastle.org/">www.renewnewcastle.org</a></strong></p>
<p>Renew Newcastle is a low budget, not for profit, DIY urban renewal scheme that has brokered access to approximately 40 empty buildings for more than 70 creative enterprises, artists and cultural projects in my home town of Newcastle, NSW. It is an attempt to both revitalise my home town but also to put into practice the kind of strategies to support small scale cultural production that I advocate in this submission and had previously advocated elsewhere.</p>
<p>Renew Newcastle brokers access for artists and creative enterprises to what would otherwise be empty spaces. These empty spaces provide excellent opportunities to incubate arts projects and creative initiatives (both businesses and not for profit) and Renew Newcastle has succeeded by pursuing the idea that in periods of transition brokering such opportunities can be mutually beneficial to artists and property owners. Renew Newcastle began life as unfunded initiative – falling, as innovations often do – awkwardly between the gaps in guidelines for both government and philanthropic funding. In order to establish Renew Newcastle I worked unpaid for several years and spent tens of thousands dollars of of my own money.</p>
<p>The Newcastle Herald has described Renew Newcastle as “the miracle on Hunter Street“ and the transformation unleashed by it as “nothing short of outstanding“, and as the city’s biggest news story of 2009, “AFTER years of depression and desperation about Newcastle’s decay, … Young and creative people have helped make the Renew Newcastle project the signature move to get the city thinking positive again.” ABC TV Stateline described Renew Newcastle as having “recycled, reinvigorated, revived, revitalised, recreated and reimagined the city.”  When Lonely Planet declared Newcastle one of the top 10 cities in the world to visit in 2011 – the first Australian city ever to make the list – they cited the “dozens of disused city-centre buildings occupied by photographers, fashion designers, digital artists and more as part of the inner-city regeneration scheme, Renew Newcastle” as a major factor.</p>
<p>In 2010 Renew Newcastle and its partner the GPT group won the AbaF Partnership of the Year award as well as the state and national Toyota AbaF Community Partnership of the Year awards. Renew Newcastle has been so successful it is now being emulated by creative communities in places across Australia including Adelaide, Cairns, Townsville, Geelong, Queenstown, Parramatta and the Gold Coast. Renew Newcastle continually receives several enquiries a week from towns and communities across Australia seeking advice and support to do the same.</p>
<p><strong>Founder and CEO, Renew Australia </strong><strong><a href="http://www.renewaustralia.org/">www.renewaustralia.org</a></strong></p>
<p>Renew Australia is a new national social enterprise designed to catalyse community renewal, economic development, the arts and creative industries across Australia. It works with communities and property owners to take otherwise empty shops, offices, commercial and public buildings and make them available to incubate short-term use by artists, creative projects and community initiatives.</p>
<p>Renew Australia is based on the intellectual property, experience, and case study pioneered by Renew Newcastle. Through a simple strategy based on the temporary and low cost creative activation of some of the more than 150 empty buildings in the Newcastle CBD, significant part of Newcastle have been transformed.</p>
<p>Renew Australia provides training, consultancy and support services to business, government and community groups engaged in the creative activation of space. Renew Australia works with local communities and property owners to help establish and manage Renew type projects on the ground. We can develop, promote, recognise, and help to realise a local approach tailored to the unique challenges and opportunities of any community.</p>
<p>Renew Australia has has been founded in response to interest from 60 communities across Australia that have contacted Renew Newcastle seeking information about or support to launch similar schemes. Renew Australia’s establishment has been supported by The Australian Centre for Social Innovation and with a loan from ‘The Crunch’ – a social enterprise incubation scheme developed by Social Traders.</p>
<p>Neither Renew Newcastle nor Renew Australia have received any federal government funding or significant policy or in kind support.</p>
<p><strong>Director, ISEA 2013 <a href="http://www.isea2013.org/">www.ISEA2013.org</a></strong></p>
<p>The International Symposium of Electronic Art will be held in Sydney in June 2013.  ISEA is a major international event that moves to a different international location each year. In 2013 it has been secured for Sydney by the Australian Network for Art &amp; Technology (ANAT) with the backing of Business Events Sydney, Events NSW (Destination NSW) and a consortium of Universities and arts industry partners.</p>
<p>ISEA 2013 will bring together over a thousand of the world’s leading artists, researchers and creative geeks to look over the technological horizon and explore the creative possibilities of tomorrow. In 2013 ISEA will consist of an academic conference, a diverse gallery, exhibition and public art program, a festival of digital creativity in all its forms and a public thinkers program.</p>
<p>ISEA2013 is collaborating with Vivid Sydney to use Sydney as the playground where the public is immersed in groundbreaking creative works in and outside of the gallery. ISEA2013 is in negotiations with 23 partner organisations including the Australia Council, Arts NSW, Industry &amp; Investment NSW, UNSW, University of Sydney, UTS, Powerhouse Museum, Australian Museum, the Museum of Contemporary Art and the Art Gallery of NSW.  These partners are looking to collaborate with ISEA, each other and international partner organisations to engage in Australia’s largest ever festival of Electronic Art.  With these partners ISEA 2013 will bring workshops and exhibitions into both gallery spaces and the public domain to educate and emphasise how we are all touched by the rapidly evolving creative culture that is changing our everyday lives.</p>
<p>Note: This submission is written as an individual but it is informed by my experiences working in the range of professional contexts outlined above. I also acknowledge potential conflicts of interest resulting from my involvement in the current initiatives outlined above. The views expressed in this submission are provided personally and not on behalf of any organisation.</p>
</div>
</div>
</div>
<div>
<h2>Do you support the development of a National Cultural Policy, and why?</h2>
<div>
<div>
<p>Yes. Australia is changing and our cultural needs and priorities are changing with it. The National Cultural Policy is the first time in a generation that Australians have been provided with the opportunity to consider the challenges and opportunities of Australian culture in a rapidly changing world. Changing dynamics require smart policy responses and the development of appropriately designed and resourced strategies to engage with them.</p>
<p>Outside the institutional arts it becomes quickly apparent that Australia’s arts funding and policy structures are a legacy of another era. They were designed for a world that doesn’t exist anymore and there is little incentive for them to change. At all levels of government responsibility for Australia’s arts, media and cultural priorities are diffused through dozens of agencies, councils, departments, initiatives, strategies, schemes, corporations and associations. While they are often full of passionate and knowledgeable people endeavouring to do good work, the net effect is collectively dysfunctional. Each operates with limited resources, governed by an internal logic rather than a larger strategy. Each is primarily accountable to a self-defined sector or a narrow set of priorities and pressure groups. Despite several decades of the most profound cultural and technological changes, the structures and strategies of our cultural agencies have remained largely unchanged and unchallenged since the 1970s. The National Cultural Policy is a unique opportunity to articulate a clearer rationale and evaluate their collective effectiveness.</p>
<p>By contrast, the artists and creators who I work with and whose work I value have little choice but to embrace rapidly evolving modes of production, distribution and collaboration across disciplines. Culture is in flux all the time, yet arts funding and support strategies remain immutable and fixed. A healthy creative ecology is one with a capacity to encourage variety and change. More than any other area of our lives culture is in a state of constant reinvention.</p>
<p>Australia’s current arts and cultural structures define our priorities and our systems as though culture trickles down from a select number of fixed organisations built around pre 20th  (and mostly pre 19th) century cultural and organisational forms. While I agree that arts and culture has an important role to play in preserving and building on the legacies of the past, it also needs to remain engaged with the present and the future. Australia’s National Cultural Policy provides a rare opportunity to engage with the challenges and possibilities of now.</p>
</div>
</div>
</div>
<div>
<h2>What are your views about each of the four goals?</h2>
<div>
<div>
<p><strong><em>Goal 1: </em></strong><em>To ensure that what the Government supports — and how this support is provided — reflects the diversity of a 21st century Australia, and protects and supports Indigenous culture</em></p>
<p>I support this goal. Australia in the 21st century is a diverse nation made up of people with a wide variety of cultural experiences, expectations and backgrounds. In an inclusive democratic society it is important to ensure that these cultural contexts are respected and that the full spectrum of cultural experience is given the opportunity to flourish. It is also important to ensure that all Australians have access to high quality culture that speaks to them regardless of income, social status, disability or geographical location. Just as importantly, Australia’s cultural diversity (and particularly our Indigenous cultures) is a great national asset. Australia’s unique fusions of cultural influences are both central to our national identity and to our economic competitive advantage in creative fields.</p>
<p>However in reading the discussion paper, I would encourage the government to reconsider its strategies in relation to this goal. While the intent to “increase people’s engagement in the arts, irrespective of their socio-economic or educational background or their geographic location” is appropriate and laudable, the strategy falls short of some key issues and challenges. The focus on “arts organisations, cultural partners and local authorities” to identify and build audiences and broaden their activities risks further extending the failures of the current approach.</p>
<p>The discussion paper correctly identifies the need for “new artists and arts organisations” but I would go further to argue that it should also call for new approaches at a government level. Over several decades immigration, the falling cost  of international travel relative to incomes, demographic change, new technologies and communications media have transformed the spectrum of cultural choices available. The large-scale infrastructure and mass subscription model that underpins the logic of most funded arts is poorly equipped to respond to the plethora of new artists, artforms, audiences, genres, and sub-cultures emerging.</p>
<p>Cultural diversity is not simply a failure of audience outreach or unimaginative and un-inclusive programming. Responding to it can not begin with a question of asking how to make more of the Australian community interested in the relatively small number of institutions supported by current approaches but must instead begin by looking afresh at the cultural traditions and expressions that Australians actually value. We must, to some extent, change what we do and not merely how we market it. We cannot just make a fixed set of cultural structures more relevant but must ask instead how we might best support and resource relevant cultural structures. A National Cultural Policy must break the self-referential loop that treats the growing gap between the well-funded arts and people’s cultural interests as an audience development problem and not a cultural shift. By framing the growing cultural diversity and the attendant desire for relevant cultural programs and platforms as a failure of marketing we reinforce a dynamic of exclusion – at times rewarding failure and declining relevance with greater resources and greater subsidies as a means of rectifying it.</p>
<p>Part of this must involve opening up the funding process to investing in a greater diversity of artists, communities and artforms. Many current artforms and practices do not fit within the siloed structures defined by the Australia Council’s Act and it’s contemporary interpretation – despite their practitioners being internationally renowned and otherwise excellent. This is, in part, due to problems with the process and in part due to limited resources. Despite the oft-repeated stereotype that arts funding favours the marginal and multicultural, when I last checked the Australia Council’s entire Aboriginal and Torres Strait Islander arts board has less than a quarter of Opera Australia’s funding. More than 90% of Australia Council music funding goes to opera and orchestras despite the Australia Council’s own research consistently showing music as a an area where passionate audiences appreciate a very wide range of forms and contexts. Current funding discourages diversity with a small number of things receiving levels of government support well out of proportion to their audience numbers, their cultural relevance or their creative influence. To take 2007-08 as an example Opera Australia and the associated Australian Opera and Ballet Orchestra received $17.5 million of Australia Council funding. By comparison, the Australia Council’s highly competitive funds for literature, music, theatre and visual arts between them had a combined budget of $21.8 million spread over 916 separate projects, organisations and individuals. Excellence comes in a variety forms and can be found in a growing diversity of locations and the funding systems need to meaningfully engage with this.</p>
<p>Funding however is only a small part of the picture. The National Cultural Policy must recognise that the overwhelming majority of artists have little engagement with either the funding bodies or the institutions and large scale companies that they support. A National Cultural Policy must facilitate initiative, experimentation and enterprise at the small scale and outside the institutional structures. Many aspects of cultural, economic and social policy actively discourage activity at the small scale and there has been an ongoing failure to be responsive to it. Too often government policy is exclusively abut creating limited scarce opportunities through funding and infrastructure and attempting to select likely winners to take them. There is a role for this but more often it is effectively a constraint.</p>
<p>The logic employed by Renew Newcastle and Renew Australia is one of creating contexts where artists and creative projects with limited capital but high levels of creativity can seed, experiment and – if they are good enough – thrive. To the best of my knowledge few, if any, Renew Newcastle projects have received direct funding and yet this has not deterred the establishment of more than 70 of them. A key aim of cultural policy needs to be ensuring that personal, community, and small-scale creative initiative is viable. A cultural policy must seek to create fertile ground and not merely to pick winners.</p>
<p>A true commitment to diversity requires a cultural policy approach that begins with thinking about the viability of cultural activities at all scales and that accumulates a cultural richness from a plethora of viable and diverse projects and initiatives.</p>
<p><strong><em>Goal 2: </em></strong><em>To encourage the use of emerging technologies and new ideas that support the development of new artworks and the creative industries, and that enable more people to access and participate in arts and culture</em></p>
<p>I support this goal – however the strategies to respond to it require greater consideration. The globalisation and digitalisation of culture challenges traditional hierarchies of creation, distribution and criticism. The boundaries between producers and consumers, professionals and amateurs are becoming increasingly blurred. Australian audiences now have access to vast reservoirs of images, music, words, ideas and inspiration from around the world. Australian creators no longer face the tyranny of distance but instead face growing competition for attention and local and international mass and niche audiences.</p>
<p>I support the strategy that Australia should “recognise and support the development of innovative work which makes the most of new and emerging technologies” however it is important to emphasise that this takes place within both a creative and a commercial context. Australia is a world leader in the media arts despite inconsistent approaches to funding and support and the area being relatively under-resourced compared to other areas of the arts and an ongoing battle for artistic validation.</p>
<p>This is an area is where the definitions in the discussion paper create some ambiguities. The distinctions between of “core arts” and “creative industries” need some rethinking – in my experience there is a continuum and not a divide between these two areas. Many media artists and artists working with technology practice art for arts sake. To the extent that there is a division it is not, as implied in the discussion paper, a division based on form (with “Music, performing arts, literature and visual arts” on one side and “film and television production, broadcasting, electronic games, architecture, design and fashion, publishing, media and advertising” on the other) but instead one based on personal attitudes, communities of practice and the nature of incentives and support structures.</p>
<p>Cultural policy in Australia has long suffered from a poorly drawn distinction between “art for art’s sake” and for-profit cultural products created by the entertainment industries. Public funding for the so-called “high arts” is often justified by the artistic merit of artforms such as literature, theatre or orchestral music, and by the argued inability of these arts to exist if left to the workings of the free market. In this worldview, government support for popular culture is often frowned upon as a “dumbing down” of standards, and in any case unnecessary, because the market already provides these products. In the real world this is a false divide. The “high arts” can at times be boring, unoriginal and pretentious, while so-called “popular culture” can display high standards of creativity, originality and artistic craft – and vice-versa. Similarly, heritage artforms such as Wagnerian opera or Shakespearean theatre can be immensely popular and highly remunerative, while many types of popular culture can be very unpopular indeed and yet provide works of enduring value and the research and development phase of future commercial trends. Valid and original work can be found in every artform and genre and our arts funding structures should support open-ended exploration and the artistic imperative across both traditional and contemporary forms.</p>
<p>It is true however that artists and creative people working with new technology excel in areas of experimentation, research, tinkering and investigation that often lead the commercialisation and ubiquity of technologies and tools by years if not decades. Artists are often innovators who fail to capitalise on and profit from their own development of tools and technologies. My role as the Director of the forthcoming 2013 International Symposium of Electronic Art has reminded me that electronic artists have a long tradition of exploring ideas, technologies and concepts across locative media, augmented reality, sound and video manipulation and mixing, robotics and interactivity years before they become commercial and ubiquitous. Artists often peer over the horizon and provide insights into sunrise ideas and industries well before they approach the mainstream. They also often fail and follow ideas that lead nowhere. Government policy should encourage open-ended experimentation while also providing practical channels for commercialisation and cross-pollination between art and business wherever possible and appropriate.</p>
<p>However the role that technology plays in enabling “more people to access and participate in arts and culture “ goes beyond artists working with digital technologies – the disintermediation unleashed by technology has dramatically changed the capacity for creative production. More and more Australian creators now make work that finds its audience without passing through any of the infrastructure offered by our cultural agencies.</p>
<p>This effect can be seen most obviously in the recent surge in creative participation. According to the Australian Bureau of Statistics, in 2007 about 3.5 million Australians – or 22 per cent of the adult population – were engaged in some “professional” work in arts and cultural activities. Most of these artists will never work for, in, or with the major arts companies, festivals and organisations that have traditionally been the focus of government policy. From 2004 to 2007 (the last period for which detailed data is available) there was a 117 per cent rise in people working professionally in photography, 93 per cent in drawing, 93 per cent in computer-based art, 76 per cent in painting, 96 per cent in textiles and 113 per cent in other craft and an astonishing 204 per cent in jewellery. These people should be a key practical and political constituency of the National Cultural Policy.</p>
<p>These are the people that have been targeted by Renew Newcastle and Renew Australia. These are creators spread across Australia’s cities, its suburbs, its regional centres and remote locations working on their micro record labels, crafts, jewellery, fashion design, art and music creating quietly and with little engagement with arts structures. They are, in most cases, neither “excellent” nor often “professional” as defined by the Federal Government through the Australia Council (the ABS and the Australia Council use radically different definitions) and yet they represent the most significant constituency of creative activity in the nation.</p>
<p>It is the defining feature of 21st culture that small niches of specialised work are finding an international audience. Today’s bedroom musicians have global audiences, our suburban handicrafts are international exports. Despite the lack of government support there is a growing plethora of support networks from DIY guides, to forums to global marketplaces such as Etsy.com. They have seeded not just a change in consumption but of cultural production and initiative. Whereas once being creative in a small town or a regional city could be an isolating and even eccentric activity it is no longer. It is now connected with support networks, communities, appreciative fans, markets and economies of scale that reach well beyond the physical boundaries of any place.  It is a culture that defies much of the attempts to pigeonhole the simple divide between “core arts” and the “creative industries.” It is space of constant innovation and yet it is motivated less by economic returns and more by the economically irrational motivations of creativity and possibility.</p>
<p>Renew Newcastle has demonstrated just some of the possibilities of engaging in this space. It has demonstrated that it is possible to create relevant opportunities for such people, that there is enormous pent up demand (at last count Renew Newcastle had received more than 400 project proposals) and that doing so can unleash triple bottom line value in our communities.</p>
<p>Finally, while I support the desire to “Strengthen the capacity of artists and performers to manage copyright and intellectual property, particularly in relation to online content” this is a small part of a bigger picture. In the context of the National Broadband Network, it is important to remember that it is the policy settings and incentives and not just the fibre-optic tubes that will determine whether the NBN meets its cultural potential. How the NBN treats local content, how and on what terms we will be able to access material from our cultural institutions and the rules that govern what Australians can make, remix and share online are all key cultural questions. Copyright in this context requires us to return to some first principles: cultural life is a good thing; that creators are encouraged to create; that access to creativity, education and our deep national heritage is an opportunity too good to pass up. The government needs to find ways to support this while devising appropriate means of remuneration for artists and creators.</p>
<p><strong><em>Goal 3: </em></strong><em>To support excellence and world‑class endeavour, and strengthen the role that the arts play in telling Australian stories both here and overseas</em></p>
<p>I fully support the commitment to Australian stories and believe that striving for excellence should remain a key (but not the exclusive) goal of a National Cultural Policy. However this should come with an insistence that “excellence” in this context is plural. While the commitment to excellence is broadly supported it has often been used as a means to validate and resource established companies and artforms and invalidate others. A particularly exclusive interpretation of excellence has often been used at the primary justification for the grossly unequal distribution of funding and government support of the arts in Australia.</p>
<p>To the extent that excellence is about ensuring that Australian artists across all forms are supported and resourced to be the very best that they can be I think this is a vital goal of a National Cultural Policy. Excellence in this context must be interpreted with an inclusive, Australian and international 21st century definition and not an exclusive, 19th European century one.</p>
<p>Furthermore, the aim of promoting “excellence and encourage world-class standards in Australia’s major funded organisations” must require some rethinking of the support model of those companies. Excellence cannot come from supporting a select range of companies well to do what they have always done. It will not come from a starting assumption that each state should have a roughly identical infrastructure: an orchestra, a major theatre company in a secure financial position without some pressures to innovate.</p>
<p>Under the current model, AMPAG companies operate very differently to the rest of the arts sector. They are in many respects effectively exempt from peer review, transparency and competition. We must hold open the possibility that all companies – and not just the major ones – can be rewarded for their excellence by elevation to something like “major” status. Equally, those companies that rest on their laurels and under perform must justify their positions against the competing demands and opportunity costs of all the smaller companies who currently have no access to anything like the same pool.</p>
<p>AMPAG companies need a far greater degree of transparency and more clearly articulated rationales that allow for genuine comparisons of their artistic outputs, cost structures and value for money against their local and international competitors and peers. Their position must be tested against their own ideal and the competing claims to excellence and new and innovative models and approaches.</p>
<p><strong><em>Goal 4:</em> </strong><em>To increase and strengthen the capacity of the arts to contribute to our society and economy</em></p>
<p>I support this goal both in social and economic terms. I particularly support the strategies around education and connection to other areas of government. However this comes in the context of reiterating a concern about the misplaced boundaries between “core arts” and “creative industries” that are the premise of the discussion paper. I would be concerned if this or a future government took this goal as a rationale to pick economic winners rather than invest in areas where there is significant market failure in the commercial sector.</p>
<p>It is a paradox of creative industries is that they are often more successful the less they behave like industries. Artists can be good business people but for the great ones money is rarely what drives them. Thinking of them purely as economically rational players motivated by the desire to maximise their profits can be a recipe for failed industries and terrible art. As a recent analysis of Film Finance Corporation showed over 20 years of “commercial” investment in film had yield a negative 80% return. Any cultural policy motivated by picking financial winners is difficult, if not impossible, to sustain. You can’t pick the next cultural movement in an environment when last year’s trends are next year’s clichés. Approaches that attempts to do so often combine the worst features of both government and the private sector.</p>
<p>Government does however have a key role to play in investing in R&amp;D, adding value, creating incentives, developing a culture of excellence (in the broad sense) and removing barriers. Fields such as design, architecture, contemporary music, mass media, digital media and video games have a cultural significance that far outstrips the impact of the high arts and need to be embraced as part of any comprehensive cultural policy. It must be accompanied however by an understanding that at their core they also exhibit some of the properties of what the discussion paper defines as “core arts” forms – they can not be treated exclusively as cash cows. They demand to be taken seriously because at their best they have intrinsic worth both socially and impact beyond their economic value.</p>
<p>A National Cultural Policy needs to celebrate the creative imperative in all its forms. It needs to provide fertile ground for creative people and encourage and support them to take risks, experiment and innovate. It shouldn’t matter in that context whether you are a painter, a sculptor, in a rock band, a theatre maker, an architect or a computer-games designer.</p>
<p>Cultural Policy should promote the long tail of activity and innovation for its own sake while also seeking to provide concrete platforms, strategies and opportunities for commercialisation. Cultural policy should strive to create a diversity of opportunity for enterprises, community and creation but not prematurely force them into a rigid business model as the price for that support. It should ensure that creative industries have access to necessary capital – through direct investment at times but also through incentivising the tax system to invest in creativity – but it should also recognise that in the absence of capital, there are real economic and structural barriers to both their entry and to their ultimate success on both artistic and economic terms.</p>
</div>
</div>
</div>
<div>
<h2>What strategies do you think we could use to achieve each of the four goals?</h2>
<div>
<div>
<p><strong>Recognise that “cultural policy” is about more than funding for the arts.</strong> Cultural Policy needs to be a true whole of government approach. It must recognise that cultural policy exists at the intersection of frameworks across government including media policy, education, copyright and censorship law, tax, urban planning, liquor licensing and R+D. Perhaps the most concrete example in this context is to look at the negative and positive effects of changes in liquor licensing and Place of Public Entertainment laws in NSW (and other states). Over a period of decades a combination of Poker Machines (and the inflation in licensing costs that came with them), restrictive place of public entertainment laws that made it relatively harder to promote live performance and relatively easier to promote gambling and televised entertainment, and increasingly restrictive noise impact regimes caused a massive loss in the number of live venues. Despite the massive impact the arts funding agencies did virtually nothing as it had little impact on the funded arts sector. After decades it took a concerted effort from outside the funded arts and an agenda from another area of government (National Competition Policy played a major role) to create a catalyst for changes that have seen a renaissance in the number of live music venues, an explosion in the diversity of live performance, and most importantly a significant change in the types of performance that are economically viable. This example is both an indictment of the failures of the current processes and a clear sign that the low hanging fruit of cultural policy is to be found outside the existing Arts policy approach.</p>
<p><strong>A Cultural Test on all areas government policy.</strong> Following on from the previous example, cultural policy outcomes are often seen less in the application of arts policy than in the indirect effects of other forms of policy – from licensing laws, to tax policy, to the building code. Currently there is no process at a government level that measures the cultural impact of these decisions or other decisions of government on arts and culture. There is no channel within government through which such things can be reconsidered or challenged on a cultural basis. In advocating for this, I am not suggesting that all areas of government policy should be subservient to Cultural Policy but that they should consider and weigh it up against other factors and that there should be an advocate within government for cultural consequences. The absence of such a mechanism is an oversight and one that needs to be urgently addressed.</p>
<p><strong>Reconsider the false divide between high art and popular culture.</strong> Art and culture of all different genres and types can be popular or unpopular, and good or bad. Cultural policy should not be based on preconceptions about which artforms are “worthy” of public support, but on cultural values that can manifest themselves in many ways, across many forms and genres. There are legitimate distinctions to be made and different approaches that follow from them however making these distinctions around form and not content or intent falsely draws these boundaries in ways that are counter productive. This approach must be reconsidered.</p>
<p><strong>Cut the red tape that affects culture.</strong> Many artists and cultural organisations are constrained by access to appropriate infrastructure, like venues and workspace, as well as capital. For most artists policy settings that allow them to create, perform, present and share with limited capital are more important (and effective) in ensuring their success than direct subsidies. Cultural policy is no more or less in need of micro-economic reform than any other sector however the need for this has been largely lost in the top down, funding-centric model that has been pursued – almost exclusively – by Australian governments to date.</p>
<p><strong>Create an agency for contemporary Australian culture. </strong>In order to facilitate the strategies outlined above Australia needs a new government cultural agency with a contemporary brief: to ensure that we are a nation that is a creator and not merely a consumer of culture, and that Australians are active and enabled participants in the global cultural pool. The Australia Council, while serving a legitimate function, is not an organisation capable of this or of becoming this and it would be counter productive to its other roles to add this brief.</p>
<p><strong>Fund artists and production, not institutions.</strong> Ordinary working artists and small-scale creative practitioners are the forgotten people of Australia’s cultural policy debate. Their average income is well below median Australian wages. Yet individual creators and artists are the life-blood of Australian culture. Where new funding is created, it should be directed towards individuals and small companies – not large institutions. While much is made of the leverage generated by investment in major organisations, in my experience it is dwarfed in relative size by the resources, labour and effort in kind that makes up the majority of most small scale arts projects. In this area small amounts of funding, invested using efficient processes can go a very long way because the multipliers are massive.</p>
<p><strong>A national empty spaces initiative.</strong> The rising cost of property hits virtually every small-scale creative initiative. In most cases work, exhibition and performance space is the largest single cost after labour (which in practice is often provided in kind) for creative projects. Equally throughout the country, from big cities to regional centres many buildings sit empty. Renew Australia is working to activate these spaces in ways that develop triple bottom line value for communities. This process needs to be funded and resourced at both the local and national level. Furthermore government needs to apply the cultural test outlined above and tweaks to the tax, liability and property laws so as to provide appropriate incentives and protections for creative activities. Government also needs to lead by example as the largest owner of empty and underutilised spaces in Australia. While Renew Newcastle and Renew Australia have led to over a hundred projects in privately owned empty shops, offices and warehouses at a negligible cost, the potential has barely been explored.</p>
<p><strong>Copyright reform.</strong> Current copyright laws have been designed around the increasingly inappropriate extensions of regimes from one form of media to another. The cost and complexity of the system – which requires high-level legal advice to negotiate much of the time – is weighing both creative and economic activity down. As creative production becomes increasingly decentralised the legal frameworks in which creators sit need to operate at scales appropriate to the project. A system where the legal costs are the most significant cost in the project is inherently unsustainable and discourages creativity. I would encourage a comprehensive review based on a return to basic principles. We need to pay artists for their work. We need better respect for fair use — particularly of the non-commercial variety that kids do every day. But most of all we need efficiency in administration to make it faster, cheaper and easier for all concerned.</p>
<p><strong>Digitise our cultural collections and provide a generous digital lending right.</strong> With the arrival of the NBN, the digitised collections of our galleries, companies, broadcasters, orchestras and archives in Australia could be shared into every home, school and library in Australia. Our museums, galleries, orchestras, opera companies and state theatres are sitting on rich cultural archives that could be shared online tomorrow. But the confusion of rights makes it difficult, and these organisations often err on the side of caution, meaning these vast resources are lost to the community. We need the 21st-century equivalent of public lending rights on the national broadband network. It is both the cheapest education and most effective audience development opportunity there is. If managed mindfully of a capacity to pay it is also a potential source of revenue to institutions and creators. Promote local content on the NBN. How will the network treat local content? The local content mandates applied to radio and television have no place on the NBN, but the design and operation of its pricing structure could encourage us to develop locally made and hosted media. A well designed mechanism that exempts local content from potentially prohibitive download quotas — as some, but not all, ISPs do now for the ABC’s iView service — could make a huge difference to local producers and encourage offshore producers to place at least some of their technical infrastructure here. If this provision was extended to the cultural institutions outlined above it would gently incentivise the use this material in Australian homes.</p>
<p><strong>Tax and Social security.</strong>The arts are a very lumpy industry in terms of work patterns. We need better deductibility for genuine artists, better averaging of tax and cash flows, and real allowances for the fact that real artists often need to cross-subsidise from other sources of personal or family income to get by. The social security system is also a source of recurring frustration. Artists – like farmers and others – have unique issues in their careers. They don’t have “normal” career patterns . They often go through long bouts of unemployment or under-employment, and shorter periods of being very well paid. They also do a lot of research and development &#8211; just because they don’t have cash flow, it doesn’t mean they’re not working. There can be a long time lag between the investment in an exhibition or performance work or film and the ultimate pay-off. But to get to the pay-off, you need to be able to follow it through. At present, social security encourages artists to give up. A system that encourages people to quit is almost certainly not a good one and probably isn’t cost-effective in the long term either.</p>
</div>
</div>
</div>
<div>
<h2>How can you, your organisation or sector contribute to the goals and strategies of the National Cultural Policy?</h2>
<div>
<div>
<p>I am personally keen to engage in processes around the design of cultural policy and initiatives and believe that I have useful experiences and perspectives.</p>
<p>Renew Australia is developing a range of strategies and research projects designed to bring practical, successful cultural and economic projects to regional centres and are actively seeking to partner with the federal government to design and deliver these initiatives.</p>
</div>
</div>
</div>
<div>
<h2>Are there any other goals you would like to see included in the National Cultural Policy?</h2>
<div>
<div>
<p>Yes, but I am happy to limit my comments to the contexts above.</p>
</div>
</div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.marcuswestbury.net/2011/12/20/my-submission-to-the-national-cultural-policy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Video: A talk to government</title>
		<link>http://www.marcuswestbury.net/2011/12/17/video-a-talk-to-government/</link>
		<comments>http://www.marcuswestbury.net/2011/12/17/video-a-talk-to-government/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 05:35:57 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Current Projects]]></category>
		<category><![CDATA[Renew Newcastle Guide]]></category>
		<category><![CDATA[Communities in Victoria]]></category>
		<category><![CDATA[DPCD]]></category>
		<category><![CDATA[Marcus Westbury talk]]></category>
		<category><![CDATA[Renew Australia]]></category>
		<category><![CDATA[Renew Newcastle]]></category>

		<guid isPermaLink="false">http://www.marcuswestbury.net/?p=1425</guid>
		<description><![CDATA[Recently i had a chance to do a talk about Renew Newcastle and Renew Australia to some staff of the Department of Planning and Community Development in Victoria. They filmed it and it turns out they posted in on YouTube. It&#8217;s one of the better captures of a talk i&#8217;ve done recently. [At this point it's [...]]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="284" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/4vJjNG5OoEs?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="284" type="application/x-shockwave-flash" src="http://www.youtube.com/v/4vJjNG5OoEs?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Recently i had a chance to do a talk about <a href="http://www.renewnewcastle.org">Renew Newcastle</a> and <a href="http://www.renewaustralia.org">Renew Australia</a> to some staff of the Department of Planning and Community Development in Victoria. They filmed it and it turns out they posted in on YouTube. It&#8217;s one of the better captures of a talk i&#8217;ve done recently.</p>
<p>[At this point it's worth pointing out that you too can have one of these talks: both I and Renew Australia are available for talks, workshops, training, consultancy, and general advising on these kinds of approaches for communities across Australia and around the world. <a href="http://www.marcuswestbury.net/contacting-me/">Drop me a line if you're interested.</a>]</p>
]]></content:encoded>
			<wfw:commentRss>http://www.marcuswestbury.net/2011/12/17/video-a-talk-to-government/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>US Visit March 2012: The &#8220;I won a free trip&#8221; tour!</title>
		<link>http://www.marcuswestbury.net/2011/12/15/us-visit-march-2012-the-i-won-a-free-trip-tour/</link>
		<comments>http://www.marcuswestbury.net/2011/12/15/us-visit-march-2012-the-i-won-a-free-trip-tour/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 05:45:52 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Current Projects]]></category>
		<category><![CDATA[cities as software]]></category>
		<category><![CDATA[Empty Shops]]></category>
		<category><![CDATA[empty spaces]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Project for Public Spaces]]></category>
		<category><![CDATA[Renew Australia]]></category>
		<category><![CDATA[Renew Newcastle]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[urbanism]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Virgin Australia]]></category>

		<guid isPermaLink="false">http://www.marcuswestbury.net/?p=1378</guid>
		<description><![CDATA[Thanks, most unexpectedly, to the lovely folks at Virgin Australia who are giving me a Free Trip to New York (i won a competition, would you believe it?) i will be heading state-side again early in the new year. I&#8217;m keen to meet with and talk cities, urbanism and geekery with audiences of artists, architects, urbanists, [...]]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="284" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/PTQncl0mKqo?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="284" type="application/x-shockwave-flash" src="http://www.youtube.com/v/PTQncl0mKqo?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Thanks, most unexpectedly, to the lovely folks at <a href="http://www.virginaustralia.com.au" target="_blank">Virgin Australia</a> who are giving me a Free Trip to New York (i won a competition, would you believe it?) i will be heading state-side again early in the new year. I&#8217;m keen to meet with and talk cities, urbanism and geekery with audiences of artists, architects, urbanists, city planners, students and anyone else.</p>
<p>I will be in <strong>New York</strong> and thereabouts from about the 3rd to the 8th of March then heading to <strong>Austin for SXSW interactive</strong> from the 9th to 13th of March and then off to <strong>San Francisco</strong> or thereabouts from the 14th to the 21st before heading back to Australia via LA. I&#8217;m really keen to meet people, do talks, generally hang out with interesting types in any of these places or anywhere a short hop from them. Paid gigs definitely encouraged but any all interesting offers will be considered! Will post in more details about plans later but if you&#8217;re interested in catching up or have any great suggestions of things to do people to meet then let me know.</p>
<p>Meanwhile i have posted my TEDxNewy talk above and there&#8217;s <a href="http://www.marcuswestbury.net/2010/10/09/renew-newcastles-coming-to-america-tour/">a bit more background on me from my last US trip here</a>, <a href="http://www.marcuswestbury.net/2011/05/23/video-talk-at-project-for-public-spaces-new-york/">a talk i gave at Project for Public Spaces in New York last year</a>.</p>
<p>Suggestions of people to meet, things to do? Anyone? <a href="http://www.marcuswestbury.net/contacting-me/">Contact me here with any suggestions</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.marcuswestbury.net/2011/12/15/us-visit-march-2012-the-i-won-a-free-trip-tour/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Fluid Cities Create</title>
		<link>http://www.marcuswestbury.net/2011/10/27/fluid-cities-create/</link>
		<comments>http://www.marcuswestbury.net/2011/10/27/fluid-cities-create/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 08:45:56 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.marcuswestbury.net/?p=1371</guid>
		<description><![CDATA[[This essay was originally written for Griffith REVIEW back in 2008. In many respects it is the forerunner of the Renew Newcastle project which did not exist (and i had no intention of creating) at the time that I wrote it. I realised recently that i had never actually published it on this blog so [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-1372" title="Random unrelated picture" src="http://www.marcuswestbury.net/wp-content/uploads/2011-03-15-13.09.22-500x375.jpg" alt="" width="500" height="375" /></p>
<p><em>[This essay was originally written for Griffith REVIEW back in 2008. In many respects it is the forerunner of the <a href="http://www.renewnewcastle.org" target="_blank">Renew Newcastle</a> project which did not exist (and i had no intention of creating) at the time that I wrote it. I realised recently that i had never actually published it on this blog so to celebrate the recent launch of <a href="http://www.renewaustralia.org" target="_blank">Renew Australia</a> I thought it might be time to post it here and release it under creative commons]</em></p>
<p>What makes a city culturally dynamic? What makes a city the sort of place that people want to visit, move to and explore? What makes a city the sort of place that spits out or draws in artists, musicians, writers and filmmakers? What makes a city culturally desirable and talked about, or a hub of music, literature, media and the arts?</p>
<p>The cultures of cities are far less predictable than their hard infrastructure. You can quantify good transport links, and you can commission public buildings or even the quasi‐scientific art of designing successful communities, yet there are few roadmaps to apply to the hard task of fostering a dynamic successful culture. It is much more than placement of monuments, buildings or transport links.</p>
<p>Cultures aren’t fixed or fixable. They are barely measurable. While you can identify the preconditions that led to Renaissance Italy, early twentieth century Paris, the San Francisco techno‐hippie culture, Hong Kong cinema, the Seattle grunge explosion, Melbourne laneways, the music scenes of Manchester and now Glasgow, or the anarchic wonder of early ‘noughties’ Berlin, it will never be possible to replicate them.</p>
<p>They are a product of living things and become living things themselves. They’re fluids, not solids. Cultures flow. Cultures surge. Cultures stagnate, inundate and flood. Cultures pool and freeze, and in doing so they create another landscape in cities, countries and continents as tangible as the legacy water leaves on smooth plains and jagged mountains on the ever‐changing earth. The very act of quantifying these preconditions risks undermining the vitality that produced them.</p>
<p>They aren’t transferable. Culture is the process by which we communicate with each other, exchange ideas, explore possibilities, and collect and curate our personal and collective histories. They are the means by which we learn something of each other’s lives and experiences, and reflect, respond to and reject inner and outer worlds.</p>
<p>For cities, though, culture takes on another role. Culture is an aspiration. It is a driver of status, and status is bound to wealth and prestige. Global cities increasingly aspire to cultural prestige for its intangible aura and because they believe it will drive economic growth. Wealthy cities race each other to build grander museums and hoard ever more of the world’s treasures; poorer cities look to cultural renewal for salvation and rejuvenation.</p>
<p>There is no easy way to buy or build a culture. Culture has properties that defy planning. The more you grab at it, freeze it and attempt to set it in its place, the weaker it becomes. Grand buildings, landmarks or monuments are often the legacies and artefacts of profoundly resonant cultures that echo to this day. But they are not catalysts. Today they are far more likely to be signs of aspiration than achievement, and are no more likely to produce culture than tyre tracks would be to produce a car.</p>
<p>Cultural evolution has more in common with divination than design. A city can’t build a culture any more than it can build an idea, a thought process or a polar bear. Cultures emerge from the spontaneous, temporary nature of human motivations, passions, interactions and enthusiasms. They often form in rebellion and opposition rather than by deliberation and design. They are unique and idiosyncratic. They result from adaptation and evolution, and they have a tendency to be strongest in the places where no one is looking or particularly wants them to be.</p>
<p>All is not lost. Once you let go of the idea that cultures are constructed, new possibilities emerge. Cultures can be nurtured. Cities can seed and feed culture. They can give it somewhere to live, to move, to breed, to grow. And when it fails (as it often does), they can provide fertile ground to go to seed in. Cultures are living things – they die as often from ill‐thought‐out initiatives to preserve, protect or resuscitate them as they do from starvation. They live in a complex ecosystem of regulation, regeneration, tax laws, economic decline and resurgence, subsidy, anarchy, inspiration, history, technology and – most importantly of all – the unpredictable, unquantifiable and subjective fertiliser of human creativity.</p>
<p>Great cultural cities are those which allow their cultures to flow rather than freeze.</p>
<p style="text-align: center;"><span id="more-1371"></span>*</p>
<p>I grew up in a city engaged in a long, slow debate about what its culture was or should be. Newcastle, Australia is hardly a world‐renowned cultural centre. But it is a place fortunate enough to be blessed with a strong sense of its unique identity. Economics, some distinctive geographical impediments and some unique challenges conspire to make the city anything but complacent about its place in the world.</p>
<p>Blessed only with the advantage of not being Sydney, Newcastle is Australia’s second‐oldest and seventh‐largest city. For decades, Newcastle has been engaged in a long and ultimately losing fight for the title of Australia’s largest non‐capital city – now the Gold Coast. While both cities are blessed with great beaches, they are cities with very different histories and mythologies. One is an iconic, international, fast‐growing by‐word for a leisure lifestyle; the other contents itself with a gritty local pride that occasionally manifests itself in shouting down or knocking the teeth out of anyone who’d dare suggest the place is anything less than paradise on earth.</p>
<p>Newcastle is gradually emerging from a prolonged period of economic decline and recession. Once home to Australia’s largest steelworks, a now non‐existent shipbuilding industry and a hub for manufacturing and medium industry of the kind that Australia doesn’t do anymore, Newcastle has been forced to confront its own economic mortality. By my late teenage years, in the early ‘90s, the unemployment rate was well into double figures and youth unemployment peaked above 40 per cent. Even a booming port and coal industry have been unable to bring life back to Newcastle’s long and broken CBD. At last count there were still over a hundred empty shops on the two main streets. Hundreds more empty offices and vacant floors sit above them. Newcastle’s entire mid‐twentieth century CBD lies fractured by an earthquake and a rapidly changing world.</p>
<p>Growing up, no one would have suggested that Newcastle really had much of a culture. Culture was something that happened somewhere else. Culture was something that other people did. It was mostly something that had already happened. Great dead men and young Americans invented culture. Culture was imported. It was filtered by experts and occasionally brought to the Civic Theatre by the likes of the Sydney Theatre Company, the Sydney Symphony Orchestra and big‐name artists from far‐flung places in Australia and overseas. The closest Newcastle really came to producing culture of any kind was when the Bell Shakespeare Company (led by local boy made good John Bell) would preview work in Newcastle before it got a run in Sydney. Whether this was practicality, nostalgia or because Novocastrians were discerning critics of Shakespeare (or not) was never entirely clear. But school kids got cheap enough tickets that I could afford to go.</p>
<p>As Newcastle sought its post‐industrial roadmap, the idea of culture began to figure prominently in it. Cultural tourism, smarter jobs, innovation and the idea of a creative renaissance started to take hold. The Civic Theatre was immaculately and beautifully restored, cutting‐edge architects were invited to redevelop the art gallery, massive old rail sheds were repaired and restored with the intent of turning them to cultural purposes, plans boldly proclaimed a large swathe of the CBD a ‘cultural precinct’, the city’s marketing material started to talk about Newcastle as a cultural centre and international consultants were brought in to talk about the rejuvenation of places like Dublin, Liverpool and Manchester.</p>
<p>Millions of dollars were spent. Many millions more were fantasised about or sought for projects that will never see the light of day. Yet the idea that Newcastle actually produced original culture was an afterthought. I did alright personally: some festivals I started brought artists and considerable audiences (fulfilling the tourism side of the equation), but the local creative community as a whole gained little.</p>
<p>In hindsight, cavernous heritage‐listed buildings where trains were once built were ill‐suited to the needs of artists. Their heritage status required infinite layers of planning permits and exemptions for every nail or partition, for every heavy object you might wish to drag across the floor. Government control meant activities were regulated to death and the entire place was schizophrenically required to convert to a function centre whenever a higher bidder demanded it.</p>
<p>A redeveloped art gallery, while desirable, was a long way down the list of potential creative catalysts. Though more impressive and less ugly than its predecessor, it wasn’t much better for local artists than the current one. In any event, to date it has never happened.</p>
<p>Even the Civic Theatre’s grand makeover was something of a mixed blessing. While the space was immaculately restored to accommodate major touring companies, its sheer scale meant that it was out of the reach of the innovative and adventurous, the local and low budget. The unglamorous and barely functional smaller theatre alongside it was not part of the renovation. It was quietly closed. It had not been kept up to date with ever‐tightening Occupational Health and Safety requirements – a situation that remained until comparatively recently.</p>
<p>Drawings dotted with precincts marked ‘cultural use’ remained plans. Practical attempts to kick‐start or bootstrap cultural innovation were thwarted by increasingly complex regulations and requirements, tax breaks that created incentives for buildings to remain empty and an attitude that thwarted initiative and deterred all but the most belligerently persistent.</p>
<p>A decade later, Newcastle remains a net exporter of artists and a net importer of culture.</p>
<p style="text-align: center;">*</p>
<p>Newcastle is actually pursuing a pragmatic approach to cultural development. Cities awash with petro‐dollars, status anxiety or a novelty‐driven approach to economic development have turned to museums in the same way an earlier generation turned to theme parks. Abu Dhabi alone is spending billions to build both a Guggenheim and a Louvre. Cities the world over are allocating public funds to grand art museums to boost their economies by raising cultural status. Designed by brand‐name celebrity architects, the world’s major museums are slowly creating Disney‐meets‐Prada lifestyle brands.</p>
<p>By doing this, cities keen to project dynamism and confidence instead flout their insecurity. Cultural cringe is alive and well in the cities of the Middle East and East Asia. They look longingly to European palaces, monuments and art collections for cultural signs to clone. It is one of the ironies of the age that authoritarian states collect and celebrate the artefacts of Western rebellion, decadence, liberalism, tolerance, religiosity, conquest and conflict with almost no comment on the irony of it.</p>
<p>The brand‐name museum competition is driven less by authentic local culture or the needs and aspirations of a city’s artists or citizens, and more by the commercial instinct that drives a bid for a grand prix, Olympic Games or the world’s tallest building. No one suggests that a grand prix boosts the local automotive industry or a mega skyscraper is about office space. Sporting events are sold as tourism; only a fraction of the recurrent expenditure is passed off as investment in grass‐roots sport.</p>
<p>For cities not awash in ludicrous sums of money, another template has emerged. Growth centres like Brisbane, Singapore and my adopted home of Melbourne chose from a common cultural menu: an ‘iconic’ (if not brand name) gallery, museum or performance centre, a ‘flagship’ art or film festival (ideally both), bringing great work from around the world, a ‘world‐class’ theatre and/or dance company and/or orchestra that can present the greatest hits of Western culture. The relative size of these offerings is mistaken for the vibrancy or otherwise of a city’s cultural life.</p>
<p>I have no objection to any of these. I’ve directed arts festivals, attended film festivals, and am partial to live performance. I love ambitious architecture, and regularly visit galleries at home and away. But I reject what they implicitly suggest about the cities that build and promote these limited set‐piece choices. More often than not, they represent the same assumptions I grew up with in Newcastle: culture happens somewhere else; it is something a professional elite does for you; it is something that has already been created and a world city must archive it, present it and freeze it. Culture, as defined by a narrow model, is in need of constant investment, authorisation, attention and the intervention of a small army of bureaucrats, curators, professionals and middle managers who protect and sustain it.</p>
<p>Our arts agencies and governments spend much more money on this archival culture than on living culture. A single gallery can receive hundreds of millions of dollars of capital investment, over $40 million a year in government subsidies (with half spent on wages and a third on promotion), while artists in most Australian states compete for a collective pie of less than a million dollars to develop and present original work.</p>
<p style="text-align: center;">*</p>
<p>I’m a daydreamer. I love the idea of designing cities.</p>
<p>As a child, I drew maps of places that never existed. My shelves are full of books of architecture and urbanism. I’ve sketched ill‐thought‐out ideas and made sandbox cities to resemble the ones that I live in. I love the intricacies of how cities grow, evolve and change. I am part frustrated architect, part an under‐capitalised property developer, part a great town planner of fictional utopias, and part the most petty of petty dictators.</p>
<p>I’ve played hours of <em>Sim City </em>– a computer game where the player assumes the role of all‐powerful mayor and urban planner. I’ve patiently and gently tweaked land zonings and densities to make imaginary metropolises or boutique utopias and when that hasn’t quite created the cities of my dreams, I’ve gone to the internet for cheat codes, downloaded the architecture and plonked a whopping big Guggenheim Bilbao right in that awkward spot that wasn’t doing it for me.</p>
<p>In the real world, cultural institutions are the last place left where politicians and bureaucrats can play the central planning game. The last remnants of the grand ‘nation‐building’ exercises of the black and white era. A throwback to a time when</p>
<p>you might determine a public good, marshal massive state investments, and damn the years of recurrent funding and freeze a vision, an aspiration, and hold it out to the world.</p>
<p>Even conservatives of the kind who elevate competition and small government into a self‐evident truth are often to be found among the most passionate advocates for this particular kind of cultural nation‐building, subsidy and protectionism. Their passion for large, centralised, hierarchical cultural forms and approaches somehow overrides their ideological objection to large, centralised, bureaucratic hierarchies. They get outraged not by the day‐to‐day protectionism, but by when the walls are breached and someone actually creeps into the palace or on to the program with something that initially found its relevance in the competitive world outside.</p>
<p>My imaginary cities have people in them, but mostly they are there to stare at the awesome buildings and admire the ingenious planning. In reality, the ambitious scale dwarfs the idea that people might make culture in them. It draws to mind images of Adolf Hitler and Albert Speer standing over the massive model for their new world capital. Welthauptstadt Germania – with its grandiose edifices, sweeping boulevards and utter disregard of the human‐scale consequences – was to be the fixed and immutable capital of the thousand‐year reich. It is a vision of culture almost without people in it at all. It’s a great irony that one of Hitler’s last legacies is found in the city it was designed to replace. The anarchic, vibrant, culturally rich, robust and chaotic allure of post‐reunification Berlin is alive to fluid possibility. It is the antithesis of his imagined city. Welthauptstadt Germania would have been fixed, grand, ambitious and barren.</p>
<p>I suspect the appeal of the grand institutions is as much to the desire in all of us to leave a legacy as it is to a rational and grounded response to the needs of culture. As the Sydney Opera House shows us, soaring ambitions create great narratives and compelling legacies for those who envisage, design and plan such an institution.. They leave fabulous legacies for those who open it and have their name on the plaque. They create jobs for those employed to run it and validate it and publicise it, do its paperwork and write reassuring reports that it has met its performance targets. They freeze culture long enough to quantify it.</p>
<p>Yet they ultimately mislead us into believing that culture is permanent and fixed, that culture stands steadfast against time and history. They lead us to believe that culture actually lives in buildings designed to stand for the ages. Yet, to all intents and purposes it dies there. The great arts are laid to rest and are archived there. So much energy and money are spent attempting to fossilise cultures that we have entirely forgotten to farm them.</p>
<p>Great cities are places where cultures are born, not their graveyards. A city is a unique set of possibilities. A city is a unique collision of ideas, catalysts for cultures to breed for people meet and interact, where possibilities are nurtured and integrated.</p>
<p>The truly great culture‐producing cities may not have grand institutions. The art and cultural innovation they foster are more likely to emerge from the edges, not the centre.</p>
<p style="text-align: center;">*</p>
<p>Cultural planners may be best not to play too much <em>Sim City</em>. To really model the culture of cities, you would probably need a very different game where the city is not viewed as zones and grids, but as a series of tasks to be completed at street level – tasks such as finding somewhere to play, somewhere to rehearse, somewhere to exhibit, hang out and discuss with relatively limited capital. Finding somewhere to make mess and make noise. Somewhere to sell your work or somewhere that has enough flexibility that you can afford not to. Finding somewhere affordable and available at short notice, not bureaucratised and regulated to the point where your limited resources disappear before you have a chance to make the work or stage the production. Finding somewhere cheap enough to socialise and embrace or argue about ideas, even if you can’t afford to pay for lunch and don’t want to play the poker machines. Finding somewhere just far enough off the map to allow for experimentation, but close enough to others so you can get enough feedback to ensure that mistakes aren’t perpetually repeated.</p>
<p>Cities look very different from street level than they do from the models of politicians, planners, dictators and computer game players. Culture looks very different from the point of view of the people making it than from the places where it is collected. Very few of the makers would prioritise grand palaces to their work, and even fewer will actually get into them. Artists in my experience generally want the reverse – they want to be able to take risks in places that are appropriate to take them in.</p>
<p>Artists need infrastructure that is fluid. They need places that are adaptable, accessible, breakable, spontaneous, flexible and capable of evolving quickly with their needs. They need spaces that are cheap, and more often they are willing to take all that goes with that and pay their own price in lack of facilities, endless working bees and leaky windows to compensate for it. Creative cities can build all the monuments they like, but accessibility rather than grandiosity is the key to living cultures.</p>
<p>Most cultural innovators and entrepreneurs don’t need thousand‐seat theatres. They don’t need massive financial subsidies. They may fantasise about them, but their immediate concerns are generally much more basic. They need economic models that capitalise on their strengths and limit their weaknesses. While government grants and subsidies are vital and rarely refused, they’re actually a second‐ or third‐order issue in many cases – for anyone outside the world of recurrent funding grants, they are a way of solving practical problems rather than a source of income. Much more mundane questions like whether you can afford insurance, the availability of appropriate venues, whether you can have a bar and who gets to make money out of it are as profoundly important cultural questions as any philosophical aspirations.</p>
<p>In my experience, most artistic endeavours, from bands to exhibitions to theatre companies, short films, websites, festivals, conferences and installations, begin life as the results of pooled funds, sweat equity and very little cash. The ratio of things that creators can provide in kind (primarily labour, skill, sweat and enthusiasm) to the fixed costs that they cannot avoid is probably the major question that propels or thwarts cultural initiative.</p>
<p>The tangled minefield that stretches from public liability insurance to risk assessments, to liquor licensing, legal costs, copyright compliance, noise regulations, place of public entertainment licensing, is a formidable barrier to creative initiative. Collectively, these issues have been known to consume the resources of even a professional arts company and kill a not yet professional one much more quickly than a bad show. Obligatory consultants, large fees and the threat of heavy fines have clipped a lot of cultural activity before it ever started. Without a personal willingness to act responsibly but not necessarily thoroughly (or legally) in the face of these questions, I would never have got started. Culture is not so much what you plan but what you get away with.</p>
<p>The single largest area of expenditure for most small‐scale cultural activities constitutes fees, insurance, infrastructure and reporting requirements that are either paid directly to government or as a result of a government requirement. For companies that are funded enough to cover those, the highest costs are most likely the administrative wages – with much of the bill spent on the additional cost of servicing government funding and meeting reporting requirements. Resourcing culture becomes little more than resourcing regulation. It is the norm in Australia for arts organisations to turn over hundreds of thousands of dollars and yet leave the artists themselves unpaid or barely paid. Very few companies in Australia would be in a position where the costs of artists, their tools and materials and the direct costs of putting on their work exceed their compliance and administration costs.</p>
<p>If cultures are fluid, each of these impediments is a dam wall that stops a fluid, living culture in its tracks.</p>
<p style="text-align: center;">*</p>
<p>Cities wishing to step ahead of the pack need to think beyond simply copying the ‘world’s best practice’ cultural template. Cultural planning needs to think less in terms of hard infrastructure and subsidised companies and much more in terms of fluid communities and constantly changing opportunities. Beyond iconic buildings, flagship events and world‐class companies lies an entire creative ecosystem largely ignored and an opportunity to foster a culture of creativity and not simply layers of bureaucracy.</p>
<p>The two models aren’t mutually exclusive, but the reality is that the most efficient allocation of resources is to be found by brokering artists and creative communities with opportunities. Cities should find ways for artists and creative communities to invest their sweat equity in making and remaking their cultural infrastructure – be it temporary, commercial or publicly owned. It’s cheaper, easier and allows for the kind of evolving and redefining that keeps cultures fluid as needs change.</p>
<p>In international cities, this is achieved through tax incentives for artists to use vacant or transitional buildings. In Australia, it is stifled by the tax deductibility of loss‐making buildings and the fear of liability. More than anything, it is stifled by lack of prioritisation, direction and imagination.</p>
<p>Cities should embrace transition and transience, and let go of the idea that cultures are fixed. I come from an entire city in transition, but even the most prosperous Australian cities are full of empty blocks, vacant buildings and under‐utilised government sites that have reached the end of their economic life. Their very transience provides unique opportunities that would never be possible in a glossy arts centre.</p>
<p>In virtually every suburb in Australia, there is a building that has been boarded up for years, while its permanent use is debated or deferred or a consultant is brought in to determine just how much it would cost to fix. Each passing day is a lost opportunity for a temporary art gallery, for a business to incubate, for a community to form, for a performance space, for a meeting point for social or cultural experimentation.</p>
<p>But cities also need permanent infrastructure of the practical kind. Cities need continuing places to play, to exhibit, to sell, to perform in, and around which to develop lasting and ongoing communities and audiences. Traditionally, government has only taken responsibility for these by owning them – either top‐end institutions or community centres. In between, they have left all the other layers of informal infrastructure to the market – and the market in many places has failed. The reality is that we build our cities driven largely by commercial formulas and we subsidise our culture. In between, we have no mechanism or strategy to stimulate niche uses that may be profitable but not obscenely profitable. In New South Wales, with its obscene convergence of poker machines, political donations, property developers and a culture of conservative risk management, this has meant there are few remaining pubs used as live performance spaces. A flagrant disregard for community and cultural consequences has led to buildings, cities, suburbs and communities that are ludicrously profitable and culturally barren. A city requires the niche and the experimental, the commercial and profitable, the grand and the worthy, and as wide as possible a variety of the things in between.</p>
<p>To reach them, planning for culture needs to break out of the old paradigms of infrastructure, capital and subsidy, and to begin to look at the subtleties of cultural opportunities that the community itself might provide if the opportunities were encouraged.</p>
<p style="text-align: center;">*</p>
<p>Newcastle isn’t where it used to be. Even since my own childhood the geographical isolation has changed. <em>That </em>Newcastle felt as far from the cultured world as was possible to be in an English‐speaking country. But no city – even Newcastle – is truly and entirely on the edge anymore. Whereas once most media and most transportation came via Sydney, today Newcastle plugs into a hundred channels and cheap daily flights to Brisbane, Sydney and Melbourne. The people of Newcastle are plugged into hundreds of thousands of global conversations – on blogs, websites, forums, mailing lists and bulletin boards. Newcastle exports a little culture now, and speaks directly with culture makers. Novocastrians post their photos, share bands they have seen, the events they have attended across networks of parallel global communities.</p>
<p>Newcastle’s cultural connections are no longer scholarships, study tours, sabbaticals, reciprocal exhibitions or the passive receipt of culture broadcast from the great cultural centres of the world. Newcastle connects via the spontaneous, organic interactions that take place weekly, daily and hourly. Local artists and musicians have global communities with like minded people around the world.</p>
<p>Newcastle is part of the fluid forces of global cultural exchange – not as the top of a global pyramid but as part of a network of point‐to‐point cultural connections. Its cultural significance is measured less against whether it impresses Sydney, Melbourne, London or New York than who it connects directly to. Whether it prospers culturally will not be measured by purely by international art and style magazines, but by whether it is a hub or just a spoke, a consumer or a producer, an innovator or an afterthought in the global cultural milieu. That is a far more vital cultural measure than whether you have a landmark museum and a collection of Old Masters.</p>
<p>In a world made up of thousands of diverse subcultures or niche cultures, it is madness for a city to aspire to be just like other cities. Cities need places to celebrate the nature of culture that we have <em>now</em>. They need places where people uploading videos to YouTube can meet each other, and venues small enough to cater for the new diversity of contemporary music scenes. They need bars, galleries and performance spaces designed to capture the new paradox of communication: local work of international significance and international work of local significance.</p>
<p>Cities must trade in cultural cringe for a growing sense of confidence in our distinctiveness. They must try to be somewhere, not anywhere in the extended global sprawl of electronic suburbia. Cities must wilfully believe that the unique combination of events that may fuse here is just as compelling as those that may fuse somewhere else. Cities need to involve their people in making and remaking their own mythology, and create something that is truly unique.</p>
<p>Cities the world over need to contemplate the impossible long enough to see the possibilities emerge.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.marcuswestbury.net/2011/10/27/fluid-cities-create/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Not Quite Art now showing on smh.tv</title>
		<link>http://www.marcuswestbury.net/2011/09/18/not-quite-art-now-showing-on-smh-tv/</link>
		<comments>http://www.marcuswestbury.net/2011/09/18/not-quite-art-now-showing-on-smh-tv/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 07:40:33 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Media Projects]]></category>
		<category><![CDATA[Past Projects]]></category>
		<category><![CDATA[ISEA 2013]]></category>
		<category><![CDATA[Not Quite Art]]></category>
		<category><![CDATA[Renew Australia]]></category>
		<category><![CDATA[Renew Newcastle]]></category>

		<guid isPermaLink="false">http://www.marcuswestbury.net/?p=1362</guid>
		<description><![CDATA[Just when i thought that my short lived TV career had gone to the great archive in the sky the fairfax web site currently has both series of Not Quite Art available on live streaming I&#8217;m not exactly sure how or why, but i&#8217;m not complaining. Unfortunately there is no function to embed them and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-1366" title="not_quite_art_02" src="http://www.marcuswestbury.net/wp-content/uploads/not_quite_art_02-500x281.jpg" alt="" width="500" height="281" /></p>
<p>Just when i thought that my short lived TV career had gone to the great archive in the sky the fairfax web site currently <a href="http://www.smh.com.au/tv/show/not-quite-art-20110811-1iobx.html" target="_blank">has both series of <em>Not Quite Art</em> available on live streaming</a> I&#8217;m not exactly sure how or why, but i&#8217;m not complaining. Unfortunately there is no function to embed them and from what i can tell from here they only work within Australia.</p>
<p>Both series are 3 episodes. Series one is essentially an exploration of the question where culture comes from &#8211; it&#8217;s essentially an argument that is also manifested practically in projects like <a href="http://www.renewnewcastle.org" target="_blank">Renew Newcastle</a> and Renew Australia (coming soon &#8211; but more about that later). Series two is really about the impact of technology on culture &#8211; how it&#8217;s changing how it&#8217;s made, how it circulates, who the makers and audiences are &#8211; which, oddly enough &#8211; will probably be manifest in my other big project of the moment which is the gig as <a href="http://www.isea2013.org/" target="_blank">Director of ISEA 2013</a> (but more about that one soon too!).</p>
<p>Anyhow, if you are in Australia (or can convince the SMH web site that you are) and have an idle 3 hours to kill <a href="http://www.smh.com.au/tv/show/not-quite-art-20110811-1iobx.html" target="_blank">you can watch both series here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.marcuswestbury.net/2011/09/18/not-quite-art-now-showing-on-smh-tv/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Elitism (or why art is a bit like tennis)</title>
		<link>http://www.marcuswestbury.net/2011/06/01/elitism-or-why-art-is-a-bit-like-tennis/</link>
		<comments>http://www.marcuswestbury.net/2011/06/01/elitism-or-why-art-is-a-bit-like-tennis/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 03:33:57 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Age Column]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Art v. Sport]]></category>
		<category><![CDATA[Elitism]]></category>
		<category><![CDATA[John Alexander]]></category>
		<category><![CDATA[Opera]]></category>
		<category><![CDATA[orchestras]]></category>
		<category><![CDATA[Property bubble]]></category>
		<category><![CDATA[rent]]></category>
		<category><![CDATA[tennis]]></category>
		<category><![CDATA[tennis courts]]></category>

		<guid isPermaLink="false">http://www.marcuswestbury.net/?p=1313</guid>
		<description><![CDATA[IN POLITE company in arts circles these days, you do not mention the &#8220;e&#8221; word. No, not e-books or e-commerce or the other electronic innovations running a wrecking ball through Australia&#8217;s much loved big-box retailers. The uncomfortable e-word in the arts is &#8220;elite&#8221;. The arts are in a bind when it comes to elitism. Once [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-1317" title="tennis" src="http://www.marcuswestbury.net/wp-content/uploads/tennis-500x337.jpg" alt="" width="500" height="337" /></p>
<p>IN POLITE company in arts circles these days, you do not mention the &#8220;e&#8221; word. No, not e-books or e-commerce or the other electronic innovations running a wrecking ball through Australia&#8217;s much loved big-box retailers. The uncomfortable e-word in the arts is &#8220;elite&#8221;.</p>
<p>The arts are in a bind when it comes to elitism. Once central to the very idea of the arts, elitism now seems best not talked about. On one level, that notion of being elite, of being separate and better, is unashamedly (or not ashamedly enough) a reason why many gravitate to the arts. There are plenty of people who genuinely believe that &#8220;the arts&#8221;, and some art forms more than others, make for a better class of person.</p>
<p>I&#8217;m not a better class of person. I tend to see culture with a more inclusive bent. The notion of the arts as disproportionately for an elite sits very uncomfortably. That particular kind of elitism is exhibit A in why much thinking around the arts is dysfunctional and alienated from many Australians.</p>
<p>It&#8217;s easy to get stuck between two different meanings of the word elite. The first and relatively unproblematic definition is the idea of elite as the &#8220;best&#8221; of something. While it opens up plenty of practical debates about exactly who gets to determine it, the idea that the arts should aspire to producing stuff that is somewhere between pretty good and downright awesome is not particularly contentious.</p>
<p>On the reverse side is another idea of &#8220;elite&#8221;  the idea that reserves certain status for the privileged few. Historically, this has been a major part of what &#8220;the arts&#8221; have been about. It&#8217;s probably why every single ticket to the nation&#8217;s symphony orchestras is subsidised to the tune of $137, while many excellent musicians couldn&#8217;t get $100 to produce an album.</p>
<p>Arts lovers are quick to point out that Australians are mostly comfortable with the idea of &#8220;elite&#8221; sportspeople. Yet the comparisons between how arts and sport approach the term can be misleading if not disingenuous.</p>
<p>Australia takes a pretty broad view as to which sports are elite  inclusive of any with television coverage or medal tallies involved. Every Australian need not follow aerial skiing for there to be a consensus that we like having Australians who are good at it. We don&#8217;t generally suggest that particular sports are more elite as a matter of policy.</p>
<p>The arts have tended to approach it from the opposite end  beginning with the assumption that certain art forms are more elite than others and working back.</p>
<p>It&#8217;s simpler in sport, where the competition itself shows who is the best and funding has, to some extent, rewarded medals, participation, interest and success. In the arts, any simple measure of &#8220;Are we any good at it?&#8221; and &#8220;Does it need a subsidy?&#8221; is complicated by who gets to decide.</p>
<p>There is a legitimate role for nurturing the elite in the arts, but there are dangers. One danger is detachment from the living cultures around us. Cultures are plural, so striving to be great needs to be less about elevating select elite cultures and more about supporting a range.</p>
<p>There&#8217;s a bigger danger, and it, too, has a parallel in sport. Tennis star turned Liberal federal MP John Alexander last year convincingly argued why Australia is producing fewer great tennis players. The problem was not underinvestment in the elite or our choice of Davis Cup captains. The problem was Australia has been losing its tennis courts. Alexander estimated that Sydney alone had lost more than 2000 courts in the past 15 years.</p>
<p>The same thing has occurred in the arts. Places to rehearse, to play, to exhibit, to try  and fail  are disappearing, swallowed up in a property bubble or regulated out of existence. If you had been focusing exclusively on the elite, you might not have noticed. But greatness will always need somewhere to practice.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.marcuswestbury.net/2011/06/01/elitism-or-why-art-is-a-bit-like-tennis/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>A death of serendipity?</title>
		<link>http://www.marcuswestbury.net/2011/05/30/a-death-of-serendipity/</link>
		<comments>http://www.marcuswestbury.net/2011/05/30/a-death-of-serendipity/#comments</comments>
		<pubDate>Mon, 30 May 2011 03:07:05 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Age Column]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[carbon tax]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[NEA]]></category>
		<category><![CDATA[niche cultures]]></category>
		<category><![CDATA[self-referential culture]]></category>
		<category><![CDATA[self-selection]]></category>
		<category><![CDATA[Serendipity]]></category>
		<category><![CDATA[Ted Gup]]></category>
		<category><![CDATA[the decline of the omnivore]]></category>

		<guid isPermaLink="false">http://www.marcuswestbury.net/?p=1308</guid>
		<description><![CDATA[TECHNOLOGY is creating a strange paradox when it comes to art and culture. It&#8217;s expanding our options but narrowing our choices. It&#8217;s a phenomenon that has consequences far and away from the online world and one that is even threatening the business models and viability of some companies and art forms. Recently, the National Endowment [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1310" title="serendipity poster" src="http://www.marcuswestbury.net/wp-content/uploads/serendipity-poster.jpg" alt="" width="334" height="475" /></p>
<p>TECHNOLOGY is creating a strange paradox when it comes to art and culture. It&#8217;s expanding our options but narrowing our choices. It&#8217;s a phenomenon that has consequences far and away from the online world and one that is even threatening the business models and viability of some companies and art forms.</p>
<p>Recently,<a href="http://www.nea.gov/"> the National Endowment for the Arts</a> in the US released <a href="Age and Arts Participation: A Case Against Demographic Destiny">a report that attributed much of the decline in the audiences</a> for large-scale traditional arts to what it called <a href="http://www.miller-mccune.com/culture-society/dip-in-arts-attendance-tied-to-decline-of-the-omnivore-29046/">the &#8220;decline of the omnivore</a>&#8220;. For the NEA, &#8220;omnivores&#8221; &#8212; culturally speaking &#8212; are people who involve themselves in a broad range of cultural activities. They have long made up a large proportion of the audience for what is traditionally regarded as &#8220;the arts&#8221;, but the trend over the past few years is that there are fewer of them and they are seeing fewer things.</p>
<p>A decade ago, American author Ted Gup wrote about what he called <a href="http://www.case.edu/artsci/engl/Library/GUP_%20End%20of%20Serendipity.doc">the &#8220;end of serendipity&#8221;</a> &#8212; the idea that in a world of information it is becoming harder, not easier, to learn about things that we weren&#8217;t already looking for.</p>
<p>As the internet, social and niche media take over from mass media as the way that people find and share things, it is becoming harder to be an omnivore. The more we get recommendations from those we select for ourselves, the less we find out about things we don&#8217;t already know about.</p>
<p>Don&#8217;t get me wrong, I love the internet and social media. You&#8217;ll easily find me on <a href="http://twitter.com/unsungsongs">Twitter</a> and Facebook. I&#8217;m neither a techno utopian nor a curmudgeonly sceptic, but social media are changing the way we create and consume culture in ways both good and bad.</p>
<p>On the upside, I&#8217;m enamoured of the proliferation of small-scale cultural production; I love that creation is outgrowing consumption as the way people engage with art and culture; and I&#8217;m enriched by the constant conversation and connectivity. But the downside goes beyond simply the changing demographics and behaviour of arts audiences.</p>
<p>Away from the arts, consider a highly polarising issue such as global warming and the carbon tax. The mass media &#8212; at their (occasional) best &#8212; provide a range of viewpoints. They allow you to hear conflicting arguments and compare different points of view. Online, it is all too easy to follow links, read arguments, and only hear from people who validate and reinforce your own point of view. It is easy to live in a self-reinforcing bubble &#8212; regardless of which side you are on &#8212; and there are real dangers in a world that is so siloed.</p>
<p>In the arts, compare reading this article in the pages of the newspaper to online. They are very different experiences and processes. In the paper you could well be reading this almost unintentionally: because it&#8217;s your lunch break, because you were reading the piece next to it or because you happened to open to this page. If you are reading this online, chances are that someone sent you here or that you were searching for it. Online, you are less likely to view the articles around it and you are more likely to read what is most similar to this next.</p>
<p>I&#8217;m not too worried for arts marketing. Smart arts organisations are finding new ways of building communities around the content and not the form of the work. While audiences may be less inclined to sample from a range of cultural organisations, they are more capable than ever of following an interest &#8212; in design, a musician, computer games or history &#8212; into a gallery or performing arts centre. As a result, arts programming and marketing that leads with content and not form is growing massively.</p>
<p>But I can&#8217;t help but fear for the loss of serendipity. So many of my significant cultural turning points were mistakes or accidents &#8212; the product of discovering something by mistake, of reluctantly being dragged along to a thing I had no intention of seeing, of having my interest captured by something out of left field. Of discovering and enjoying the unexpected &#8212; sometimes in spite of myself. It would be a terrible thing to lose that.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.marcuswestbury.net/2011/05/30/a-death-of-serendipity/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Philanthropy: forests and trees</title>
		<link>http://www.marcuswestbury.net/2011/05/27/philanthropy-forests-and-trees/</link>
		<comments>http://www.marcuswestbury.net/2011/05/27/philanthropy-forests-and-trees/#comments</comments>
		<pubDate>Fri, 27 May 2011 04:00:55 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Age Column]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Art Support Australia]]></category>
		<category><![CDATA[Australia Business Arts Foundation]]></category>
		<category><![CDATA[Australia Cultural Fund]]></category>
		<category><![CDATA[Foundation for the artist]]></category>
		<category><![CDATA[Harold Mitchell]]></category>
		<category><![CDATA[Jewellery]]></category>
		<category><![CDATA[Julianne Shultz]]></category>
		<category><![CDATA[Melbourne International Festival of Arts]]></category>
		<category><![CDATA[Melbourne Symphony Orchestra]]></category>
		<category><![CDATA[National Cultural Policy]]></category>
		<category><![CDATA[National Gallery of Australia]]></category>
		<category><![CDATA[painting]]></category>
		<category><![CDATA[Periphery v. centre of Australian art world]]></category>
		<category><![CDATA[Philanthropy]]></category>
		<category><![CDATA[Philanthropy review]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[Renew Australia]]></category>
		<category><![CDATA[Renew Newcastle]]></category>
		<category><![CDATA[Simon Crean]]></category>
		<category><![CDATA[textiles]]></category>

		<guid isPermaLink="false">http://www.marcuswestbury.net/?p=1320</guid>
		<description><![CDATA[&#160; JUST before Easter, Arts Minister Simon Crean announced that advertising guru and philanthropist Harold Mitchell (pictured) would undertake a major review of private sector support for the arts in Australia. The review will look at the range of existing government programs and incentives for philanthropic support for the arts in Australia and abroad, such [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-1322 aligncenter" title="img49399" src="http://www.marcuswestbury.net/wp-content/uploads/img49399.gif" alt="" width="185" height="259" /></p>
<p>&nbsp;</p>
<p>JUST before Easter, Arts Minister Simon Crean announced that advertising guru and philanthropist Harold Mitchell (pictured) would undertake a major review of private sector support for the arts in Australia. The review will look at the range of existing government programs and incentives for philanthropic support for the arts in Australia and abroad, such as the Australia Business Arts Foundation and the Australia Council&#8217;s Art Support Australia, and make recommendations for tweaks and reforms.</p>
<p>At first look it is a promising and appropriate announcement. There are valuable arts programs in Australia to foster private philanthropy, but there is also perceived duplication, confusion between different programs, areas where badly designed incentives discourage private support.</p>
<p>Yet the timing raises fears Crean may be the latest arts minister so sidetracked by the trees that he misses the forest. Mitchell&#8217;s review is a new step towards the Rudd/Gillard governments&#8217; long-delayed attempts to develop a national cultural policy. The decision to look at philanthropy in isolation and before finishing that process puts the cart before the horse. The role of private philanthropy is surely a function of the unanswered question of what exactly needs to be fostered.</p>
<p>Harold Mitchell himself will, we hope, bring with him the talent for innovative and forward-looking strategy developed through his business career as the nation&#8217;s savviest media buyer and not merely the Rolodex he would have filled as chairman, president and benefactor of the likes of the National Gallery of Australia, Melbourne Symphony Orchestra and the Melbourne International Festival of Arts. While those roles demonstrate a rare depth of commitment they are also extremely atypical organisations at the periphery and not the centre of the 21st-century Australian arts experience.</p>
<p>According to the Australian Bureau of Statistics, at last count about 3.5 million Australians  or 22 per cent of the adult population  were engaged in some professional work in arts and cultural activities. Most artists never work for, in, or with major arts companies, festivals and organisations, yet the philanthropy deck is stacked heavily in their favour.</p>
<p>Government funding of major companies has grown consistently at the expense of individual artists and yet it is among small-scale practitioners that participation and economic activity is surging. From 2004 to 2007 (the last period for which detailed data is available) there was a 117 per cent rise in people working professionally in photography, 93 per cent in drawing, 93 per cent in computer-based art, 76 per cent in painting, 96 per cent in textiles and 113 per cent in other craft and an astonishing 204 per cent in jewellery.</p>
<p>Yet in funding, philanthropy and policy terms, most of those 3 million-plus people are the forgotten constituency and seem likely to remain so.</p>
<p>The Mitchell review must recognise that the momentum and the most interesting work is taking place away from the major arts companies. The best initiatives in philanthropy are responding to this. Initiatives such as AbaF&#8217;s Australia Cultural Fund (allowing donors to give to individual artists rather than large, tax-deductible companies), the proposal by Julianne Shultz and others to establish a Foundation for the Artist to redress the growing imbalance between artists and institutions, and my own experiences through Renew Newcastle and Renew Australia in cajoling property owners to offer up empty buildings to incubate small-scale arts projects, are all motivated in part by responding to a changing reality that the government itself is yet to acknowledge.</p>
<p>We hope Mitchell brings the skills that steered his business through a dynamic media landscape to furthering those efforts.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.marcuswestbury.net/2011/05/27/philanthropy-forests-and-trees/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>User Generated Cities forum (Video)</title>
		<link>http://www.marcuswestbury.net/2011/05/25/user-generated-cities-forum-video/</link>
		<comments>http://www.marcuswestbury.net/2011/05/25/user-generated-cities-forum-video/#comments</comments>
		<pubDate>Wed, 25 May 2011 03:00:18 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[John McTernan]]></category>
		<category><![CDATA[John Wardle]]></category>
		<category><![CDATA[Renew Adelaide]]></category>
		<category><![CDATA[Renew Newcastle]]></category>
		<category><![CDATA[Teresa Crea]]></category>
		<category><![CDATA[Tim Horton]]></category>
		<category><![CDATA[User generated cities]]></category>

		<guid isPermaLink="false">http://www.marcuswestbury.net/?p=1296</guid>
		<description><![CDATA[For more action of me doing crazy hand gestures check out these highlights from the recent User generated cities forum held in Adelaide. The other speakers in this session were Teresa Crea, Tim Horton, John McTernan and John Wardle of &#8216;buy John Wardle a beer day&#8216; fame who i managed to buy a belated beer [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="400" height="257" src="http://www.youtube.com/embed/Oe4EkmfovoE" frameborder="0" allowfullscreen></iframe></p>
<p>For more action of me doing crazy hand gestures check out these highlights from the recent <a href="http://youtu.be/Oe4EkmfovoE">User generated cities forum</a> held in Adelaide. The other speakers in this session were Teresa Crea, Tim Horton, John McTernan and John Wardle of &#8216;<a href="http://www.marcuswestbury.net/2010/10/20/buy-john-wardle-a-beer-day-oct-26th-in-nsw/">buy John Wardle a beer day</a>&#8216; fame who i managed to buy a belated beer for on the day.</p>
<p>More information on the forum can be found in <a href="http://renewadelaide.wordpress.com/2011/04/27/making-things-happen-reflections-on-the-user-generated-cities-forum/">this overview</a> from the excellent <a href="http://renewadelaide.wordpress.com/">Renew Adelaide blog</a>.</p>
<p><a href="http://www.youtube.com/embed/Oe4EkmfovoE">If you have any trouble with the embedding watch the video here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.marcuswestbury.net/2011/05/25/user-generated-cities-forum-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

