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	<title>Marinillo</title>
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	<description>Conversion, AB testing, E-commerce, Usability, SEO, SEM &#38; More</description>
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		<title>Hertz: Direct Marketing with a Twist</title>
		<link>https://marinillo.wordpress.com/2012/04/25/hertz-direct-marketing-with-a-twist/</link>
					<comments>https://marinillo.wordpress.com/2012/04/25/hertz-direct-marketing-with-a-twist/#respond</comments>
		
		<dc:creator><![CDATA[marinillo]]></dc:creator>
		<pubDate>Wed, 25 Apr 2012 12:33:58 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
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					<description><![CDATA[]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">175</post-id>
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		<title>Checkout online</title>
		<link>https://marinillo.wordpress.com/2011/10/18/checkout-online/</link>
					<comments>https://marinillo.wordpress.com/2011/10/18/checkout-online/#respond</comments>
		
		<dc:creator><![CDATA[marinillo]]></dc:creator>
		<pubDate>Tue, 18 Oct 2011 08:40:52 +0000</pubDate>
				<category><![CDATA[E-commerce]]></category>
		<guid isPermaLink="false">http://marinillo.wordpress.com/?p=173</guid>

					<description><![CDATA[Cosa accadrebbe se la cassa di un negozio reale fosse così difficile, lunga e piena di ostacoli e interferenze come quella di un negozio online?  Registrazione, username, password, condizioni di acquisto&#8230; piccoli dettagli che non fanno che aumentare il checkout abandonement degli e-commerce.]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">173</post-id>
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			<media:title type="html">marinillo</media:title>
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		<title>Randomized username: una soluzione semplicemente geniale</title>
		<link>https://marinillo.wordpress.com/2011/09/28/randomized-username-una-soluzione-semplicemente-geniale/</link>
					<comments>https://marinillo.wordpress.com/2011/09/28/randomized-username-una-soluzione-semplicemente-geniale/#respond</comments>
		
		<dc:creator><![CDATA[marinillo]]></dc:creator>
		<pubDate>Wed, 28 Sep 2011 10:17:06 +0000</pubDate>
				<category><![CDATA[Conversion optimization]]></category>
		<category><![CDATA[Usability]]></category>
		<guid isPermaLink="false">http://marinillo.wordpress.com/?p=162</guid>

					<description><![CDATA[La scelta dell&#8217;username nei siti di qualsiasi genere è una delle fasi più abbiette nel processo di registrazione. Secondo le statistiche, spesso dopo n tentativi di nomi già esistenti, l&#8217;utente semplicemente rinuncia alla registrazione. Fortunatamente nei siti in cui il nome utente viene usato solo ai fini del login, questo è stato rimpiazzato dall&#8217;indirizzo email, anche [&#8230;]]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">162</post-id>
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			<media:title type="html">marinillo</media:title>
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			<media:title type="html">Region capture 26</media:title>
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		<title>Un&#8217;altra buona ragione per lavorare nel web marketing e vivere in Svezia</title>
		<link>https://marinillo.wordpress.com/2011/09/23/unaltra-buona-ragione-per-lavorare-nel-web-marketing-e-vivere-in-svezia/</link>
					<comments>https://marinillo.wordpress.com/2011/09/23/unaltra-buona-ragione-per-lavorare-nel-web-marketing-e-vivere-in-svezia/#respond</comments>
		
		<dc:creator><![CDATA[marinillo]]></dc:creator>
		<pubDate>Fri, 23 Sep 2011 09:02:01 +0000</pubDate>
				<category><![CDATA[Svezia digitale]]></category>
		<guid isPermaLink="false">http://marinillo.wordpress.com/?p=152</guid>

					<description><![CDATA[La Svezia è una delle nazioni più attive nel lancio di start up ed innovazioni in campo digitale. Tanto per citare alcuni esempi, Skype, MYSQL e PirateBay sono nate da menti svedesi. Anche Spotify, la piattaforma musicale che ha appena siglato un accordo con Facebook per portare la musica sul social network, è di matrice svedese. A [&#8230;]]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">152</post-id>
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		<title>E-metrics: conferenza web analytics</title>
		<link>https://marinillo.wordpress.com/2011/09/20/e-metrics-conferenza-web-analytics/</link>
					<comments>https://marinillo.wordpress.com/2011/09/20/e-metrics-conferenza-web-analytics/#respond</comments>
		
		<dc:creator><![CDATA[marinillo]]></dc:creator>
		<pubDate>Tue, 20 Sep 2011 20:32:02 +0000</pubDate>
				<category><![CDATA[Conversion optimization]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Landing pages]]></category>
		<guid isPermaLink="false">http://marinillo.wordpress.com/?p=148</guid>

					<description><![CDATA[Nei giorni scorsi ho partecipato ad E-metrics, una conferenza su Analytics &#38; Optimization che si è tenuta a Stoccolma. Nei prossimi post cercherò di pubblicare i punti salienti e le novità emerse durante questa due giorni intensa, ricca di presentazioni interessanti e speaker di alto livello. Comincio per citarne il migliore, Bryan Eisemberg. Bryan è [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">148</post-id>
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			<media:title type="html">marinillo</media:title>
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		<title>La percezione dei colori nell&#8217;uomo e nella donna</title>
		<link>https://marinillo.wordpress.com/2011/09/16/144/</link>
					<comments>https://marinillo.wordpress.com/2011/09/16/144/#respond</comments>
		
		<dc:creator><![CDATA[marinillo]]></dc:creator>
		<pubDate>Fri, 16 Sep 2011 14:15:42 +0000</pubDate>
				<category><![CDATA[Landing pages]]></category>
		<category><![CDATA[Web Design]]></category>
		<guid isPermaLink="false">http://marinillo.wordpress.com/?p=144</guid>

					<description><![CDATA[Interessante &#8211; anche se un pò datato &#8211; articolo e studio pubblicato su kissmetrics sulla differente percezione dei colori nell&#8217;uomo e nella donna e che può essere utilizzato come spunto per il design e la scelta dei colori delle landing pages.]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">144</post-id>
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			<media:title type="html">marinillo</media:title>
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		<item>
		<title>Seo for beginners: un video spiega cos&#8217;è la Seo in 3 minuti!</title>
		<link>https://marinillo.wordpress.com/2011/09/13/seo-for-beginners-un-video-spiega-cose-la-seo-in-3-minuti/</link>
					<comments>https://marinillo.wordpress.com/2011/09/13/seo-for-beginners-un-video-spiega-cose-la-seo-in-3-minuti/#respond</comments>
		
		<dc:creator><![CDATA[marinillo]]></dc:creator>
		<pubDate>Tue, 13 Sep 2011 12:37:08 +0000</pubDate>
				<category><![CDATA[Seo]]></category>
		<guid isPermaLink="false">http://marinillo.wordpress.com/?p=139</guid>

					<description><![CDATA[Un video creato da SearchEngineLand spiega in modo semplice e veloce i principi fondamentali della SEO. Certo la materia è molto più complicata di quanto appaia nel video&#8230;]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">139</post-id>
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			<media:title type="html">marinillo</media:title>
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		<title>A/B testing: la direzione delle frecce in un immagine influenza la conversion</title>
		<link>https://marinillo.wordpress.com/2011/09/08/ab-testing-la-direzione-delle-frecce/</link>
					<comments>https://marinillo.wordpress.com/2011/09/08/ab-testing-la-direzione-delle-frecce/#respond</comments>
		
		<dc:creator><![CDATA[marinillo]]></dc:creator>
		<pubDate>Thu, 08 Sep 2011 18:36:51 +0000</pubDate>
				<category><![CDATA[A/B Testing]]></category>
		<category><![CDATA[Conversion optimization]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>
		<guid isPermaLink="false">http://marinillo.wordpress.com/?p=128</guid>

					<description><![CDATA[Ecco il nuovo A/B test pubblicato da WhichTestWon stamani. Si tratta di un test creato per la home page di un software che consente di monitorare la produttività dei dipendenti, le ore spese a lavorare, quelle dedicate a Facebook, Twitter e varie. L&#8217;unico elemento che differenzia le due pagine è la disposizione delle immagini. Nella [&#8230;]]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">128</post-id>
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			<media:title type="html">marinillo</media:title>
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			<media:title type="html">ab test</media:title>
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		<title>Cazzata del giorno: cancellare un sito da Google Analytics per errore</title>
		<link>https://marinillo.wordpress.com/2011/09/06/cancellare-un-sito-da-google-analyitcs-per-errore/</link>
					<comments>https://marinillo.wordpress.com/2011/09/06/cancellare-un-sito-da-google-analyitcs-per-errore/#respond</comments>
		
		<dc:creator><![CDATA[marinillo]]></dc:creator>
		<pubDate>Tue, 06 Sep 2011 18:25:56 +0000</pubDate>
				<category><![CDATA[Oggi ne ho fatta una]]></category>
		<guid isPermaLink="false">http://marinillo.wordpress.com/?p=125</guid>

					<description><![CDATA[Cancellare per errore un sito da Google Analytics e perdere i dati di 3 anni&#8230; Ma come ccccccc&#8230;&#8230; Possibile che non si possano recuperare???]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">125</post-id>
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			<media:title type="html">marinillo</media:title>
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		<title>SEO per Negozi Online: Massimizzare i ranking dei prodotti</title>
		<link>https://marinillo.wordpress.com/2011/09/05/seo-per-negozi-online-massimizzare-i-ranking-dei-prodotti/</link>
					<comments>https://marinillo.wordpress.com/2011/09/05/seo-per-negozi-online-massimizzare-i-ranking-dei-prodotti/#respond</comments>
		
		<dc:creator><![CDATA[marinillo]]></dc:creator>
		<pubDate>Mon, 05 Sep 2011 18:45:14 +0000</pubDate>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Segnalibro]]></category>
		<category><![CDATA[Seo]]></category>
		<guid isPermaLink="false">http://marinillo.wordpress.com/?p=121</guid>

					<description><![CDATA[Articolo interessante pubblicato su SearchEngineWatch a luglio, ma che ho letto solo stamattina. Spiega come migliorare e massimizzare il ranking dei singoli prodotti. Per citare alcuni dei consigli dati dall&#8217;autore dell&#8217;articolo, ottimizzare la struttura degli url, minimizzare i clic dalla home page alla pagina prodotto e usare i prodotti simili per generare link interni sono [&#8230;]]]></description>
		
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