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	<title>Mark Bloomfield | This is me</title>
	
	<link>http://mark.bloomfield.co.za</link>
	<description>Thoughts &amp; Musings</description>
	<lastBuildDate>Mon, 09 Jan 2012 06:41:34 +0000</lastBuildDate>
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		<title>What does retina display on desktops &amp; laptops mean for developers?</title>
		<link>http://feedproxy.google.com/~r/MarkBloomfield/~3/qaB43Wk2W0k/what-does-retina-display-on-desktops-laptops-mean-for-developers</link>
		<comments>http://mark.bloomfield.co.za/code-snippets/what-does-retina-display-on-desktops-laptops-mean-for-developers#comments</comments>
		<pubDate>Mon, 09 Jan 2012 06:39:41 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Code Snippets]]></category>
		<category><![CDATA[Musings]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[code]]></category>
		<category><![CDATA[css3]]></category>
		<category><![CDATA[retina]]></category>

		<guid isPermaLink="false">http://mark.bloomfield.co.za/?p=455</guid>
		<description><![CDATA[The iPhone 4 wow&#8217;d us with retina display &#8211; the &#8216;HD&#8217; mobile display that is now the benchmark for top [...]]]></description>
				<content:encoded><![CDATA[<p>The iPhone 4 wow&#8217;d us with <strong><a href="http://www.apple.com/iphone/features/retina-display.html">retina display</a></strong> &#8211; the &#8216;HD&#8217; mobile display that is now the benchmark for top end mobile devices. For mobile site developers however, this added an extra layer of required development because images used in mobile web designs now looked blurry on an iPhone 4. Because the retina screen essentially &#8216;explodes&#8217; each pixel into 2 pixels in order to generate a denser pixel grid, logo&#8217;s and images used in mobile designs now were expanded to twice the size and you ended up with a blurry image.</p>
<p>Thus each logo/image used in a mobile web layout, required a duplicate image, at a higher resolution. Then with a bit of <a href="http://webdesignerwall.com/tutorials/css3-media-queries">CSS3 Media Query</a> magic, you&#8217;d check the resolution of the user&#8217;s mobile device and if higher than X, you&#8217;d display the higher resolution image.</p>
<pre class="brush: css; title: ; notranslate">
@media
only screen and (-webkit-min-device-pixel-ratio : 2),
only screen and (min-device-pixel-ratio : 2) {

  #logo {
    background: url(images/logo-iphone.png) 0 0 no-repeat;
    background-size: contain;
  }
}
</pre>
<p>So not a massive time-sink, but on a site with loads of CSS&#8217;d images etc, you can see the potential time required to retina-display-ify a mobile site.</p>
<p><img class="size-full wp-image-457 aligncenter" title="new-macbook-pro-imac" src="http://mark.bloomfield.co.za/wp-content/uploads/new-macbook-pro-imac.jpg" alt="" width="652" height="408" /></p>
<p>If the Apple rumor-mill is to be believed, the new Macbook Pro and iMac lines could be getting retina displays.</p>
<p>This now means that <strong>responsible developers</strong> will need to go through all their sites, themes, client work etc and add a new layer of images &amp; code to cater for these higher-resolution displays.</p>
<p>I don&#8217;t see any quick way out of this either&#8230; Whilst a plugin could perhaps cater for the code side of the required tweakage, it requires a higher resolution image which no plugin is able to do.</p>
<p>So bottom line is us developers and designers &#8211; all of us, not just those of us who do mobile sites &#8211; are going to have to spend a fair chunk of time preparing our sites for the enslaught of new retina enabled devices. What do you think? Am I making a big deal of nothing?</p>
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		<item>
		<title>ASOT500 Build Up – Leon Boiler</title>
		<link>http://feedproxy.google.com/~r/MarkBloomfield/~3/HEIlVRfXNBU/asot500-build-up-leon-boiler</link>
		<comments>http://mark.bloomfield.co.za/music-movies/asot500-build-up-leon-boiler#comments</comments>
		<pubDate>Wed, 16 Mar 2011 10:00:14 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Music & Movies]]></category>
		<category><![CDATA[leon boiler]]></category>
		<category><![CDATA[trance]]></category>
		<category><![CDATA[trancefamily]]></category>

		<guid isPermaLink="false">http://mark.bloomfield.co.za/?p=447</guid>
		<description><![CDATA[Born in 1980, he started his production career at the early age of 14. In 2003 [social facebook=leonbolier twitter=leonbolier]Leon Boiler[/social] [...]]]></description>
				<content:encoded><![CDATA[<p>Born in 1980, he started his production career at the early age of 14. In 2003 [social facebook=leonbolier twitter=leonbolier]Leon Boiler[/social] and his brother Bart ran into industry guru Maykel Piron, who was at the time working as A&amp;R for Warner Music’s BeNeLux division. Piron turned the pair loose on a remix of Libra (BT’s) ‘Calling your Name’. After being picked up on by a sizeable number of A List DJs, their Subsphere remix went on to be released on the Captivating Sounds label.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-448" title="Leon Boiler" src="http://mark.bloomfield.co.za/wp-content/uploads/leon-bolier.jpg" alt="" width="570" /></p>
<p>Capitalizing quickly on its success, they worked on a volley of similarly-received remixes, including both of Questia’s ‘Nexus Asia’ and ‘Crystal Clouds’ singles on <a href="http://mark.bloomfield.co.za/music-movies/armin-van-buuren-south-africa-set-times">ASOT</a> and Azior’s ‘Sunset at Myvatn’ on Green Martian. The single ‘Infinite’ followed quickly on the same label, further reinforcing the Bolier name.</p>
<p><iframe width="570" height="428" src="http://www.youtube.com/embed/2sEXBjyDmR8?feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>Leon Boiler&#8217;s set time for ASOT 500 in South Africa is</p>
<ul>
<li><strong>Cape Town:</strong> 22:00 23:00</li>
<li><strong>Johannesburg:</strong> 02:00 03:00</li>
</ul>
<p>&nbsp;</p>
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		<series:name><![CDATA[ASOT500 Build Up]]></series:name>
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		<title>ASOT500 Build Up – Protoculture (South Africa)</title>
		<link>http://feedproxy.google.com/~r/MarkBloomfield/~3/EImmjwM7YYs/asot500-build-up-protoculture-south-africa</link>
		<comments>http://mark.bloomfield.co.za/music-movies/asot500-build-up-protoculture-south-africa#comments</comments>
		<pubDate>Tue, 15 Mar 2011 21:05:38 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Music & Movies]]></category>
		<category><![CDATA[asot500]]></category>
		<category><![CDATA[trance]]></category>
		<category><![CDATA[trancefamily]]></category>

		<guid isPermaLink="false">http://mark.bloomfield.co.za/?p=441</guid>
		<description><![CDATA[[social twitter=_protoculture]Nate Raubenheimer[/social] &#8211; aka Protoculture - started out his music career at the tender age of seven when he received [...]]]></description>
				<content:encoded><![CDATA[<p>[social twitter=_protoculture]Nate Raubenheimer[/social] &#8211; aka Protoculture - started out his music career at the tender age of seven when he received his first electronic keyboard. He went on to discover jazz and classical music before becoming obsessed with synthesizers, computers and electronic music.</p>
<p><img class="aligncenter size-large wp-image-443" title="protoculture" src="http://mark.bloomfield.co.za/wp-content/uploads/protoculture1-770x373.jpg" alt="" width="570" height="276" /></p>
<p>His musical explorations have taken him through many different styles of music including breaks, house and electro. <a href="http://mark.bloomfield.co.za/music-movies/armin-van-buuren-south-africa-set-times">Armin van Buuren</a> said of Protoculture that he&#8217;s one of the more exciting DJ&#8217;s he&#8217;s seen in a while. From the #1 DJ in the world, that&#8217;s a statement.</p>
<p><iframe width="570" height="428" src="http://www.youtube.com/embed/iVwHj7zB1xc?feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>Protoculture&#8217;s set time for ASOT 500 in South Africa is</p>
<ul>
<li><strong>Cape Town:</strong> 21:00 22:00</li>
<li><strong>Johannesburg:</strong> 21:00 22:00</li>
</ul>
<p>&nbsp;</p>
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		<item>
		<title>Candice Swanepoel (11 pictures)</title>
		<link>http://feedproxy.google.com/~r/MarkBloomfield/~3/cWz2tMB_gP8/candice-swanepoel-11-pictures</link>
		<comments>http://mark.bloomfield.co.za/guy-stuff/candice-swanepoel-11-pictures#comments</comments>
		<pubDate>Mon, 14 Mar 2011 12:00:33 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Guy Stuff]]></category>
		<category><![CDATA[candice swanepoel]]></category>
		<category><![CDATA[hotness]]></category>

		<guid isPermaLink="false">http://mark.bloomfield.co.za/?p=422</guid>
		<description><![CDATA[Born in Mooi River, Kwa-Zulu Natal, Candice Swanepoel is one of SA&#8217;s hottest model exports. She&#8217;s modeled for the likes [...]]]></description>
				<content:encoded><![CDATA[<p>Born in Mooi River, Kwa-Zulu Natal, Candice Swanepoel is one of SA&#8217;s hottest model exports. She&#8217;s modeled for the likes of Dolce &amp; Gabbana and Tommy Hilfiger. Her most well known work though, is undoubtedly her Victoria Secret stuff from 2007 through 2010. She rakes in about R50k per day of modeling. Must be good to be paid to be hot.</p>
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		<item>
		<title>ASOT500 Build Up – Blake Jarrell</title>
		<link>http://feedproxy.google.com/~r/MarkBloomfield/~3/vaIRRqkpriM/asot500-build-up-blake-jarrell</link>
		<comments>http://mark.bloomfield.co.za/music-movies/asot500-build-up-blake-jarrell#comments</comments>
		<pubDate>Mon, 14 Mar 2011 10:00:56 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Music & Movies]]></category>
		<category><![CDATA[asot500]]></category>
		<category><![CDATA[blake jarrell]]></category>
		<category><![CDATA[trancefamily]]></category>

		<guid isPermaLink="false">http://mark.bloomfield.co.za/?p=411</guid>
		<description><![CDATA[The past two years have brought this extraordinary young artist a plethora of serious achievements. From his ongoing summer residency [...]]]></description>
				<content:encoded><![CDATA[<p>The past two years have brought this extraordinary young artist a  plethora of serious achievements.  From his ongoing summer residency at  the legendary Amnesia club in Ibiza, to a 40 country world tour to  complement his successful 2-disc DJ mixed compilation for the Armada  Dancefloor Sessions series.  Blake Jarrell is one of the fastest rising  stars in the dance music industry today.</p>
<p><img class="aligncenter size-large wp-image-412" title="ASOT 500 Blake Jarrell" src="http://mark.bloomfield.co.za/wp-content/uploads/blakejarrell-770x405.jpg" alt="" width="570" height="299" /></p>
<p>Blake quickly rose through the ranks of local jocks and a big break was  just ahead.  Some high profile bookings brought on a chance meeting with  Armada Music’s head aficionado Armin Van Buuren.  After listening to a  few of his original productions, Armin contacted Blake and soon after he  joined the Armada artist roster.  Since that time Armin has invited  Blake on several of his world tours as an exclusive special guest  performer.  Finally, Blake cemented his relationship with Armada Music  when he joined a select group of international stars for full summer  residencies at Armada’s weekly shindig at Amnesia in Ibiza in 2007 and  2008.</p>
<p><iframe width="570" height="428" src="http://www.youtube.com/embed/iT2vVlQmC7s?feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>Blake Jarrell&#8217;s set time for ASOT 500 in South Africa is</p>
<ul>
<li><strong>Cape Town:</strong> 20:00 21:00</li>
<li><strong>Johannesburg:</strong> 20:00 21:00</li>
</ul>
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		<series:name><![CDATA[ASOT500 Build Up]]></series:name>
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		<item>
		<title>Armin van Buuren South Africa – Set Times</title>
		<link>http://feedproxy.google.com/~r/MarkBloomfield/~3/cHnf4wmmmP4/armin-van-buuren-south-africa-set-times</link>
		<comments>http://mark.bloomfield.co.za/music-movies/armin-van-buuren-south-africa-set-times#comments</comments>
		<pubDate>Fri, 11 Mar 2011 04:49:24 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Music & Movies]]></category>
		<category><![CDATA[armin]]></category>
		<category><![CDATA[asot500]]></category>
		<category><![CDATA[dj]]></category>
		<category><![CDATA[trance]]></category>
		<category><![CDATA[trancefamily]]></category>

		<guid isPermaLink="false">http://mark.bloomfield.co.za/?p=382</guid>
		<description><![CDATA[So A State of Trance 500 is just over 1 week away&#8230; Wow. You stoked yet? :) Johannesburg has sold [...]]]></description>
				<content:encoded><![CDATA[<p>So A State of Trance 500 is just over 1 week away&#8230; Wow. You stoked yet? :) Johannesburg has sold out, much to the dismay of many, many people. <a href="http://mark.bloomfield.co.za/awesomesauce/armin-van-buuren-episode-500-party-in-south-africa">Extra tickets for Armin van Buuren&#8217;s show</a> are now selling at a massive premium, and rightfully so when you think of the lineup of massive DJ&#8217;s hitting South African shores next week.</p>
<p>Last night, in <a href="http://www.livesets.us/armin_van_buuren_presents_-_a_state_of_trance_episode_499.shtml">ASOT499</a>, @arminvanbuuren confirmed the set times for his shows. Now, a short while ago he announced an extra show for only 500 people in Cape Town on the 17th. I managed to organize tickets to that event, as well as his press conference earlier on the same day. I was expecting to see only Armin for that small gig but surprise surprise, the whole lineup of DJ&#8217;s &#8211; with the exception of Super8 &amp; Tab &#8211; will be performing short 1 hour sets for the pre-party in Cape Town. Sweeet! :)</p>
<p>Here&#8217;s a gallery of the DJ&#8217;s playing for <strong>ASOT500 in South Africa</strong></p>

<a href='http://mark.bloomfield.co.za/music-movies/armin-van-buuren-south-africa-set-times/attachment/arminvanbuuren-2-2' title='Armin van Buuren'><img width="150" height="150" src="http://mark.bloomfield.co.za/wp-content/uploads/arminvanbuuren-2-150x150.jpg" class="attachment-thumbnail colorbox-382 " alt="Armin van Buuren" /></a>
<a href='http://mark.bloomfield.co.za/music-movies/armin-van-buuren-south-africa-set-times/attachment/blakejerrel' title='Blake Jerrel'><img width="150" height="150" src="http://mark.bloomfield.co.za/wp-content/uploads/blakejerrel-150x150.jpg" class="attachment-thumbnail colorbox-382 " alt="Blake Jerrel" /></a>
<a href='http://mark.bloomfield.co.za/music-movies/armin-van-buuren-south-africa-set-times/attachment/djlange' title='DJ Lange'><img width="150" height="150" src="http://mark.bloomfield.co.za/wp-content/uploads/djlange-150x150.jpg" class="attachment-thumbnail colorbox-382 " alt="DJ Lange" /></a>
<a href='http://mark.bloomfield.co.za/music-movies/armin-van-buuren-south-africa-set-times/attachment/jornvandeynhoven' title='Jorn van Deynhoven'><img width="150" height="150" src="http://mark.bloomfield.co.za/wp-content/uploads/jornvandeynhoven-150x150.jpg" class="attachment-thumbnail colorbox-382 " alt="Jorn van Deynhoven" /></a>
<a href='http://mark.bloomfield.co.za/music-movies/armin-van-buuren-south-africa-set-times/attachment/leonboiler' title='Leon Boiler'><img width="150" height="150" src="http://mark.bloomfield.co.za/wp-content/uploads/leonboiler-150x150.jpg" class="attachment-thumbnail colorbox-382 " alt="Leon Boiler" /></a>
<a href='http://mark.bloomfield.co.za/music-movies/armin-van-buuren-south-africa-set-times/attachment/protoculture' title='Protoculture'><img width="150" height="150" src="http://mark.bloomfield.co.za/wp-content/uploads/protoculture-150x150.jpg" class="attachment-thumbnail colorbox-382 " alt="Protoculture" /></a>
<a href='http://mark.bloomfield.co.za/music-movies/armin-van-buuren-south-africa-set-times/attachment/super8andtab' title='Super8 and Tab'><img width="150" height="150" src="http://mark.bloomfield.co.za/wp-content/uploads/super8andtab-150x150.jpg" class="attachment-thumbnail colorbox-382 " alt="Super8 and Tab" /></a>

<p>Here&#8217;s the official set-times and lineups for the Cape Town and Johannesburg shows of A State of Trance 500:</p>
<p><strong>Capetown 17-03-2011 (special ASOT 500 broadcast event) </strong><br />
20:00 21:00 Blake Jarrell<br />
21:00 22:00 Protoculture<br />
22:00 23:00 Leon Bolier<br />
23:00 00:00 Jorn van Deynhoven<br />
00:00 01:00 Lange<br />
01:00 02:00 Armin van Buuren</p>
<p><strong>Johannesburg 19-03-2011</strong><br />
20:00 21:00 Blake Jarrell<br />
21:00 22:00 Protoculture<br />
22:00 23:00 Lange<br />
23:00 00:00 Super8 &amp; Tab<br />
00:00 02:00 Armin van Buuren<br />
02:00 03:00 Leon Bolier<br />
03:00 04:00 Jorn van deynhoven</p>
<p>Next week, I will be helping to build your stoke even more by showing special set video&#8217;s of each of the DJ&#8217;s to be performing at ASOT500. Be sure to bookmark this site or <a href="http://mark.bloomfield.co.za/feed/">grab the feed</a> so you don&#8217;t miss out!</p>
<p>Did you get your tickets in time? Stoked? :)</p>
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		<slash:comments>7</slash:comments>
	
		<series:name><![CDATA[ASOT500 Build Up]]></series:name>
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		<item>
		<title>WordPress Plugin: Social Karma</title>
		<link>http://feedproxy.google.com/~r/MarkBloomfield/~3/dw_nKOrFeI8/wordpress-plugin-social-karma</link>
		<comments>http://mark.bloomfield.co.za/code-snippets/wordpress-plugin-social-karma#comments</comments>
		<pubDate>Thu, 10 Mar 2011 08:43:25 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Code Snippets]]></category>
		<category><![CDATA[plugin]]></category>
		<category><![CDATA[social karma]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://mark.bloomfield.co.za/?p=364</guid>
		<description><![CDATA[The idea for this struck me the other night when reading an article on TechCrunch. You know how they mention [...]]]></description>
				<content:encoded><![CDATA[<p>The idea for this struck me the other night when reading an article on TechCrunch. You know how they mention brands like Twitter or Facebook and then at the bottom display a summary of those brands and some detail on them / what they are / do etc etc&#8230; Well that got me thinking about doing something along those lines, but for other bloggers/socialites.</p>
<h3>Scenario</h3>
<p>I&#8217;m writing a post and I want to mention Mark Bloomfield. I decide to link to his blog, his Twitter feed and Facebook page. So the only way I can think of doing this now, is something along the lines of</p>
<p>blah blah Mark Bloomfield (<a href="#">Twitter</a>, <a href="#">Facebook</a>, <a href="#">Blog</a>) blah blah</p>
<p>&#8230; A bit tedious, especially when you factor in the time it takes to select the word, click the chain icon, paste in the link, repeat.</p>
<h3>Enter my new WordPress plugin, Social Karma.</h3>
<p>Let me show you the end result:</p>
<p>blah blah [social blog=http://imod.co.za twitter=yellowllama facebook=yellowllama]Mark Bloomfield[/social] blah blah</p>
<p>Winning huh? :) Yeah I thought so&#8230;</p>
<p>So all you do is write a shortcode like this:</p>
<p>(social blog=http://imod.co.za twitter=yellowllama facebook=yellowllama)Mark Bloomfield(/social)</p>
<p>** NOTE: Use square brackets, not normal brackets as used above.</p>
<p>I&#8217;ve catered for as many social networks as I could think of, and I hope that people will comment below and give me some ideas for more: I&#8217;ll be happy to add in some more. So far I&#8217;ve catered for:</p>
<ul>
<li>A blog URL</li>
<li>Facebook</li>
<li>Twitter</li>
<li>Flickr</li>
<li>LinkedIn</li>
<li>Last.fm</li>
<li>AboutMe</li>
<li>Youtube</li>
<li>Vimeo</li>
<li>Delicious</li>
<li>Digg</li>
<li>Posterous</li>
<li>Tumblr</li>
<li>Dribbble</li>
</ul>
<p><strong>IMPORTANT:</strong> Only the blog URL item requires a full URL. Otherwise, you just enter the username for that service and its automatically placed into the URL for that service.</p>
<p><strong>You can <a href="http://wordpress.org/extend/plugins/social-karma/">download the plugin from the WordPress repository</a></strong></p>
<p>I&#8217;m very keen to hear your comments and I hope you find this as useful as I do.</p>
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		<item>
		<title>Cuteness – Cats in Boxes (24 pics)</title>
		<link>http://feedproxy.google.com/~r/MarkBloomfield/~3/WcusXfCOs3U/cuteness-cats-in-boxes-24-pics</link>
		<comments>http://mark.bloomfield.co.za/humor/cuteness-cats-in-boxes-24-pics#comments</comments>
		<pubDate>Thu, 10 Mar 2011 08:00:37 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[awww]]></category>
		<category><![CDATA[cats]]></category>
		<category><![CDATA[cute]]></category>

		<guid isPermaLink="false">http://mark.bloomfield.co.za/?p=322</guid>
		<description><![CDATA[Cats: They&#8217;re the reason we have the internet&#8230; cats and panda&#8217;s.. and mooiness. There&#8217;s no panda&#8217;s or mooiness here, but [...]]]></description>
				<content:encoded><![CDATA[<p>Cats: They&#8217;re the reason we have the internet&#8230; cats and panda&#8217;s.. and <a href="http://www.mycitybynight.co.za/category/mooiness/">mooiness</a>. There&#8217;s no panda&#8217;s or mooiness here, but there&#8217;s 24 pictures of cats in boxes. Winning.</p>
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		<item>
		<title>There are no words #2</title>
		<link>http://feedproxy.google.com/~r/MarkBloomfield/~3/nr2LiyxJCIg/there-are-no-words-2</link>
		<comments>http://mark.bloomfield.co.za/humor/there-are-no-words-2#comments</comments>
		<pubDate>Mon, 07 Mar 2011 08:08:18 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[omg]]></category>
		<category><![CDATA[wtf]]></category>
		<category><![CDATA[zomg]]></category>

		<guid isPermaLink="false">http://mark.bloomfield.co.za/?p=316</guid>
		<description><![CDATA[Thanks to Mr @mikestopforth for this gem http://www.youtube.com/watch?v=bb7ZeOru3BU]]></description>
				<content:encoded><![CDATA[<p>Thanks to Mr @mikestopforth for this gem</p>
<p>http://www.youtube.com/watch?v=bb7ZeOru3BU</p>
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		<series:name><![CDATA[There are no words]]></series:name>
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		<item>
		<title>Stimorol does some sexy new packaging</title>
		<link>http://feedproxy.google.com/~r/MarkBloomfield/~3/RIyYuv309lQ/stimorol-does-some-sexy-new-packaging</link>
		<comments>http://mark.bloomfield.co.za/brands/stimorol-does-some-sexy-new-packaging#comments</comments>
		<pubDate>Mon, 07 Mar 2011 08:00:35 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[gum]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://mark.bloomfield.co.za/?p=311</guid>
		<description><![CDATA[Spotted this whilst standing in the queue at the Spar this weekend and I must say, it was the packaging [...]]]></description>
				<content:encoded><![CDATA[<p>Spotted this whilst standing in the queue at the Spar this weekend and I must say, it was the packaging that made me spend, er&#8230; whatever it cost. As far as gum goes, this has to be the hottest packaging yet:</p>
<p style="text-align: center;"><img class="size-full aligncenter" src="http://mark.bloomfield.co.za/wp-content/uploads/20110306-114401.jpg" alt="" width="480" height="643" /></p>
<p>Yeah? Hot eh?</p>
<p>It gets even better&#8230; They&#8217;ve done like a kind of matchbox opening effect that gives you 2 neat rows of individually wrapped gum.</p>
<p style="text-align: center;"><img class="size-full aligncenter" src="http://mark.bloomfield.co.za/wp-content/uploads/20110306-114347.jpg" alt="" width="480" height="643" /></p>
<p>&nbsp;</p>
<p>In terms of flavor, its not as vicious as Airwaves, but it holds its flavor for a surprising amount of time, and lets face it, that&#8217;s what you&#8217;re after &#8211; something that lets you chew it for a couple hours, not something that takes your face off for 2 minutes and then becomes a piece of cardboard.</p>
<p>I&#8217;m not marketing guru, but IMO its this kind of repackaging that makes people take notice of a brand/product/item that doesn&#8217;t have much in the way of brand loyalty. Nice going.</p>
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