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	<title>MarketCulture Blog - Using Culture for Competitive Advantage</title>
	
	<link>http://blog.marketculture.com</link>
	<description>Strategies for Creating and Maintaining a Market-Based Culture within Your Business</description>
	<lastBuildDate>Wed, 12 Aug 2009 17:00:41 +0000</lastBuildDate>
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		<title>MarketCulture Blog - Using Culture for Competitive Advantage</title>
		<link>http://blog.marketculture.com</link>
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		<title>Why United must change its culture</title>
		<link>http://feedproxy.google.com/~r/MarketCultureBlog/~3/ofeCX59XLbc/</link>
		<comments>http://blog.marketculture.com/2009/08/12/why-united-must-change-its-culture/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 16:58:30 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Culture Change and Social Media]]></category>
		<category><![CDATA[Customer Value]]></category>
		<category><![CDATA[Market Culture Inaction]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=252</guid>
		<description><![CDATA[There has been a interesting phenomenon occurring over the past few months relating to a poor United customer experience. This was not any customer however, it was David Carroll, lead singer of the Canadian band &#8220;Sons of Maxwell&#8221;. I will let David take up the story in his words from here:
&#8220;In the spring of 2008, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=252&subd=marketculture&ref=&feed=1" />]]></description>
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		<item>
		<title>Why authenticity matters</title>
		<link>http://feedproxy.google.com/~r/MarketCultureBlog/~3/9wJflWWq7rQ/</link>
		<comments>http://blog.marketculture.com/2009/08/03/why-authenticity-matters/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 23:03:58 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=246</guid>
		<description><![CDATA[We had another great SVAMA program last night, with a very interesting keynote by Rohit Bhargava and an outstanding panel comprised of Michael Brito from Intel, Glenna Patton HP&#8217;s VP of Brand Strategy and Mario Sundar the Community Evangelist and Chief Blogger at LinkedIn.
Rohit made a compelling case for bringing back the humanity to large [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=246&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/08/03/why-authenticity-matters/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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	<feedburner:origLink>http://blog.marketculture.com/2009/08/03/why-authenticity-matters/</feedburner:origLink></item>
		<item>
		<title>Why companies must embrace customer complaints</title>
		<link>http://feedproxy.google.com/~r/MarketCultureBlog/~3/AGn8uacsz5s/</link>
		<comments>http://blog.marketculture.com/2009/07/02/why-companies-must-embrace-customer-complaints/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 01:38:28 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Market Culture in Action]]></category>
		<category><![CDATA[market culture]]></category>
		<category><![CDATA[customer complaints]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=243</guid>
		<description><![CDATA[Customer complaints can often be a source of angst and negativity for businesses. What are they complaining about now&#8230;.can&#8217;t we do anything right?
If not managed correctly this can lead to significant drops in employee morale and negative feelings towards customers which creates more customer complaints, a vicious cycle ensues&#8230;.
So how should companies deal with these [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=243&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/07/02/why-companies-must-embrace-customer-complaints/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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			<media:title type="html">Customer Complaints from Yelp</media:title>
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	<feedburner:origLink>http://blog.marketculture.com/2009/07/02/why-companies-must-embrace-customer-complaints/</feedburner:origLink></item>
		<item>
		<title>Finally a breakthrough tool to measure your level of market orientation</title>
		<link>http://feedproxy.google.com/~r/MarketCultureBlog/~3/TM492ONW7ik/</link>
		<comments>http://blog.marketculture.com/2009/06/25/finally-a-breakthrough-tool-to-measure-your-level-of-market-orientation/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 17:48:38 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[market culture]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[market orientation]]></category>
		<category><![CDATA[survey tool]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=238</guid>
		<description><![CDATA[Finally there is a way to measure something we have been working with clients on for the last 30 years. It is what we call market culture or in research circles is referred to as market orientation. This goes beyond the notion of customer centricity although the terms are related. It really is about bringing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=238&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/06/25/finally-a-breakthrough-tool-to-measure-your-level-of-market-orientation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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			<media:title type="html">Light Bulb</media:title>
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	<feedburner:origLink>http://blog.marketculture.com/2009/06/25/finally-a-breakthrough-tool-to-measure-your-level-of-market-orientation/</feedburner:origLink></item>
		<item>
		<title>Is traditional media dead? Maybe Inbound Marketing is the Answer?</title>
		<link>http://feedproxy.google.com/~r/MarketCultureBlog/~3/fvpXhCzJfJc/</link>
		<comments>http://blog.marketculture.com/2009/06/09/is-traditional-media-dead-maybe-inbound-marketing-is-the-answer/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 01:29:13 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=233</guid>
		<description><![CDATA[The overwhelming trend in the advertising business over the past few years has been fragmentation and a shift to online digital media. The traditional 30 second TV spots and print ads reach smaller audiences and have less impact than they once did.
It is time for marketers to look at new ways to deliver the results [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=233&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/06/09/is-traditional-media-dead-maybe-inbound-marketing-is-the-answer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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	<feedburner:origLink>http://blog.marketculture.com/2009/06/09/is-traditional-media-dead-maybe-inbound-marketing-is-the-answer/</feedburner:origLink></item>
		<item>
		<title>Why culture is important to customer service – vonage example</title>
		<link>http://feedproxy.google.com/~r/MarketCultureBlog/~3/v6Ci5FZmBz0/</link>
		<comments>http://blog.marketculture.com/2009/05/26/why-culture-is-important-to-customer-service-vonage-example/#comments</comments>
		<pubDate>Tue, 26 May 2009 21:32:38 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Market Culture Inaction]]></category>
		<category><![CDATA[Value Propositions]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketculture]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=148</guid>
		<description><![CDATA[Unfortunately I had to have our Vonage phone line canceled today. I was a big supporter of Vonage when they first launched, I felt they had a great value proposition &#8211; fixed price unlimited calling nationwide with low cost international calling and lots of cool online features to manage voice mails and call forwarding etc. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=148&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/05/26/why-culture-is-important-to-customer-service-vonage-example/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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	<feedburner:origLink>http://blog.marketculture.com/2009/05/26/why-culture-is-important-to-customer-service-vonage-example/</feedburner:origLink></item>
		<item>
		<title>The very real disconnect between advertisers and consumers</title>
		<link>http://feedproxy.google.com/~r/MarketCultureBlog/~3/6AzgGa7AaHo/</link>
		<comments>http://blog.marketculture.com/2009/05/15/the-very-real-disconnect-between-advertisers-and-consumers/#comments</comments>
		<pubDate>Sat, 16 May 2009 01:17:19 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer-Centricity]]></category>
		<category><![CDATA[linkedin customer centricity]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=225</guid>
		<description><![CDATA[As part of my role as the EVP of Programming for the Silicon Valley AMA myself and the President hosted an event on social media marketing strategy with Charlene Li last evening. One of the key points for me was related to the following video:

It is a great video that illustrates the divide between marketers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=225&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/05/15/the-very-real-disconnect-between-advertisers-and-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/51756337c33d0cc6b28be74176bb3978?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">clbrown7</media:title>
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	<feedburner:origLink>http://blog.marketculture.com/2009/05/15/the-very-real-disconnect-between-advertisers-and-consumers/</feedburner:origLink></item>
		<item>
		<title>Why the future of marketing is digital</title>
		<link>http://feedproxy.google.com/~r/MarketCultureBlog/~3/Y07bGzueZkY/</link>
		<comments>http://blog.marketculture.com/2009/05/13/why-the-future-of-marketing-is-digital/#comments</comments>
		<pubDate>Wed, 13 May 2009 18:38:09 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[linkedin digital marketing social media marketing customer insight customer satisfaction]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=215</guid>
		<description><![CDATA[I found an interesting video today made by the Best Buy CMO, Barry Judge:

The primary advantage of the digital space is it allows businesses to really understand what customers think. It is a platform that gives a voice to customers of large and small brands and has the potential to shape the customer experience, service [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=215&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/05/13/why-the-future-of-marketing-is-digital/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/51756337c33d0cc6b28be74176bb3978?s=96&amp;d=identicon&amp;r=G" medium="image">
			<media:title type="html">clbrown7</media:title>
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		<item>
		<title>#ims09 Inbound Marketing Summit Highlights – San Francisco April 28-29 2009</title>
		<link>http://feedproxy.google.com/~r/MarketCultureBlog/~3/04-pDk5GNCQ/</link>
		<comments>http://blog.marketculture.com/2009/04/30/ims09-inbound-marketing-summit-highlights-san-francisco-april-28-29-2009/#comments</comments>
		<pubDate>Fri, 01 May 2009 01:51:59 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Customer Insight]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[new product launches]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=205</guid>
		<description><![CDATA[I was lucky enough to have some time to attend a number of the sessions at the Inbound Marketing Summit run by Chris Brogan . I did not get to every session due to some client commitments but I was impressed by the sessions I did attend.
Here are my key takeaways organized into several themes:
Content [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=205&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/04/30/ims09-inbound-marketing-summit-highlights-san-francisco-april-28-29-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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	<feedburner:origLink>http://blog.marketculture.com/2009/04/30/ims09-inbound-marketing-summit-highlights-san-francisco-april-28-29-2009/</feedburner:origLink></item>
		<item>
		<title>World’s Best Viral Video?</title>
		<link>http://feedproxy.google.com/~r/MarketCultureBlog/~3/UgmJYUe0t-A/</link>
		<comments>http://blog.marketculture.com/2009/04/22/worlds-best-viral-video/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 05:37:39 +0000</pubDate>
		<dc:creator>Christopher Brown</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://blog.marketculture.com/?p=201</guid>
		<description><![CDATA[I have been reflecting recently on viral marketing and it&#8217;s capacity to build global awareness almost instantly&#8230;
Like every great marketing technique there is a formula:
It has to be interesting and in a way that really stands out whether its wacky, creative, controversial, unexpected or inspirational.
This is one of my favorites (maybe the world&#8217;s best? &#8211; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blog.marketculture.com&blog=1974935&post=201&subd=marketculture&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://blog.marketculture.com/2009/04/22/worlds-best-viral-video/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">clbrown7</media:title>
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