Blog – Market It Write

Conversion Rate Optimization & Content: What’s the Link?

Victoria Greene — Fri, 21 Dec 2018 13:28:35 +0000

All businesses, regardless of size and industry, are beginning to realize the importance of having an online presence. With this realization comes an understanding of digital marketing as a key factor in driving revenue and growth. Digital marketing consists of several moving parts that must work together to drive desired results. Two significant aspects of…

The post Conversion Rate Optimization & Content: What’s the Link? appeared first on Market It Write.

How To Avoid These 7 Unfortunate Copywriting Blunders

Victoria Greene — Thu, 01 Feb 2018 16:24:15 +0000

It’s happened to us all at some time – you, I, your colleagues, even the writer you most admire. Blunders are as common in copywriting as in any other profession that requires human input. But that doesn’t mean they are welcome – or unavoidable. Below I have listed seven unfortunate copywriting blunders that could happen…

The post How To Avoid These 7 Unfortunate Copywriting Blunders appeared first on Market It Write.

2017 SEO Ranking Factors Study Reveals Interesting Findings

Randy Duermyer — Tue, 08 Aug 2017 13:33:45 +0000

SEMrush (a company that develops search marketing software) has released its 2017 SEO Ranking Factors Study. Some of the findings on the importance of certain factors were a bit surprising and, even more importantly, if true, exceedingly difficult for site owners to control. Getting Up to Speed on SEO We don’t expect every site owner…

The post 2017 SEO Ranking Factors Study Reveals Interesting Findings appeared first on Market It Write.

How to Connect with Readers and Grow Your Audience

Melissa Mannozzi — Wed, 14 Sep 2016 12:42:58 +0000

Whether you run a business or a marketing team, you need a content marketing plan. Of course, developing and executing this plan is easier said than done, especially when juggling multiple priorities. Experts recommend setting aside time to sketch out topics, then writing posts and even developing general themes by week or by month. Then,…

The post How to Connect with Readers and Grow Your Audience appeared first on Market It Write.

3 Steps to Ensure Your Content Boosts the Bottom Line

Melissa Mannozzi — Wed, 20 Jul 2016 14:29:00 +0000

Commit to delivering satisfaction, offer quality craftsmanship, and build trust. That’s all you need to see results in the bottom line… right? But what about content production? These days, we need to produce content just to get noticed. Without market awareness, there is no bottom line. Whether B2B or B2C, the goal is to generate…

The post 3 Steps to Ensure Your Content Boosts the Bottom Line appeared first on Market It Write.

Using Social Media to Attract and Keep Customers (Part II)

Melissa Mannozzi — Wed, 09 Mar 2016 09:16:56 +0000

If you’re like most small businesses, marketing dollars can be tight. Investing in an expensive, heavy-hitting traditional marketing campaign could set you back before you even get started. Sure, your customers need to be aware of your products and services, but who are they, where are they, and what’s the best way to communicate with them? That’s why you need to start with a marketing strategy.

The post Using Social Media to Attract and Keep Customers (Part II) appeared first on Market It Write.

Get ‘Smart’ With Email Marketing

Melissa Mannozzi — Wed, 02 Mar 2016 09:31:47 +0000

Walk into any restaurant these days, and what do you see? Groups of people sitting in a booth or at a table, all eyes shifted down, staring at their smartphones instead of talking to the people in front of them. Most of us have been “that person” at one time or another. In this day…

The post Get ‘Smart’ With Email Marketing appeared first on Market It Write.

Lunch and Learn Part 4: Planning Your Newsletter

Mistina Picciano — Wed, 24 Feb 2016 12:42:32 +0000

This is the fourth installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 4, I talk about key decisions you need to make before publishing your newsletter, including: How often will you publish? Will you distribute your newsletter via print or email? Who will…

The post Lunch and Learn Part 4: Planning Your Newsletter appeared first on Market It Write.

Differentiate or Die

Mistina Picciano — Wed, 17 Feb 2016 14:03:36 +0000

What sets you apart from the competition? Is it your service? Your employees? Your product? The overall experience that you offer to customers? Even if you’re reading this as an employee or a freelancer or simply another human being, you need to know what sets you apart. Because competition is fierce, period. Whether you’re an…

The post Differentiate or Die appeared first on Market It Write.

What is Good Writing, and Does it Really Matter Today?

Melissa Mannozzi — Thu, 04 Feb 2016 08:11:48 +0000

Good writing gives energy, whatever it is about. — Marilyn Hacker In today’s world of texting and Twitter, we often believe that the less we write, the better and that grammar and spelling are secondary to “short and sweet.” But whatever business or career you are in, writing is still important. A recent statistic cited…

The post What is Good Writing, and Does it Really Matter Today? appeared first on Market It Write.