Scotts Valley, California (PRWEB) September 30, 2009 - Market Motive announced today that David Szetela of Clix Marketing has joined the SEO/SEM training provider’s faculty. As PPC Faculty Chair, David will be working with Market Motive’s Director of Online Education Scott Milrad to expand the PPC training module. New courses, workshops, training videos and tests will be added to the already highly-regarded curriculum that includes classes from Mary Kingsley Huffman and Alan Rimm-Kaufman, among others. An overview of the PPC courses can be found at Market Motive.

Faculty Comprises Who’s Who of Internet Marketing:
David is an exciting addition to an all-star group comprised of such industry luminaries as Todd Malicoat, SEO-PR’s Greg Jarboe, Bryan Eisenberg, Site Logic’s Matt Bailey and Jennifer Laycock, and analytics leader Avinash Kaushik. The Dream Team delivers online courses, project evaluation, consultations and online workshops that teach the latest Internet marketing concepts and best practices.

About David Szetela:
When David Szetela speaks, people listen. He’s frequently heard at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, not to mention on his weekly radio show “PPC Rockstars” at WebMasterRadio.fm. David founded Clix Marketing, one of the few agencies paid according to their performance, after more than two decades as an executive at Apple Computer and Ziff-Davis Publishing. He’s active in the Search Engine Marketing Professional Organization (SEMPO) and is the author of two lessons in SEMPO’s Advanced Search Advertising course. He’s been published in Search Engine Watch, Profitable PPC, the SEW Blog, and Search Engine Land. His Wiley/Sybex book, “PPC in One Hour a Day”, will be published in early 2010. His Wiley/Sybex book, “PPC in One Hour a Day”, will be published in early 2010. Members of Market Motive will be able to take advantage of David’s expertise as he gives the inside scoop on the design, launch and optimum conversion of successful PPC campaigns.

“David’s expertise in PPC and paid search will be a huge asset to Market Motive’s members,” said Michael Stebbins, CEO of Market Motive. “Those who have listened to his podcast, read his articles or heard him speak know the depth of his expertise, and how eager he is to share his passion. We’re thrilled to have David joining the faculty at Market Motive.”

How Market Motive Works:
Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the top seven online marketing consultants.

“The Market Motive courses turned out to be a very good fit for me,” said Barbara Young, Founder, Crazy4Clipons, retailer of contemporary clip earrings. “I learn by doing. so they gave me a comprehensive historical view on why things work the way they do, why certain techniques may work better than others and how to accommodate these techniques based on different environments. To me, their value was providing me with a solid base of where SEO came from, how it has evolved and how to take advantage of it by using solid, proven techniques. They gave me the opportunity to put those techniques to work and I was able to discuss and debate the rationale for all my decisions. Overall, it is a very good learning experience.”

About Market Motive:
Market Motive provides internet marketing certification courses via web-based video and live interaction with recognized industry leaders.

Course prices range from $299 for basic courses to $3500 for a 90-day master certification program that includes graded projects, a live webcast graduation and endorsements from the top authors, speakers, and thought-leaders in internet marketing.

Annual and monthly memberships are available to groups and individuals for training updates and ongoing consultations with the top seven internet marketing consultants.

The company also provides consulting services to a limited number of clients.

Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369

Scotts Valley, California (PRWEB) July 21, 2009 -Market Motive announced today that Jennifer Evans Laycock of Search Engine Guide and Site Logic Marketing has joined the Market Motive faculty. Jennifer will be teaching social media marketing alongside existing faculty member Matt Bailey to enhance an already stellar faculty.

Jennifer joins Social Media faculty chair Matt Bailey and a group that includes Future Now’s Bryan Eisenberg, Stuntdubl’s Todd Malicoat, SEO-PR’s Greg Jarboe and Jamie O’Donnell, web analytics leader Avinash Kaushik, and many more. The Market Motive team delivers streaming training videos, online courses, project evaluation, consultations, workshops, and Internet marketing certification that teaches the latest Internet marketing concepts and best practices.

About Jennifer Evans Laycock

Jennifer is recognized worldwide as a leading authority on search and social media marketing. Jennifer is Editor in Chief of Search Engine Guide and is the author of The Small Business Guide to Search Engine Marketing and of the popular Zero Dollars, a Little Bit of Talent and 30 Days series, and has consulted for companies like Highlights for Children, Verizon, and American Greetings.

“For years, I’ve admired Jennifer’s down-to-earth teaching style that inspires marketers with ideas that can be applied immediately,” said Michael Stebbins, CEO of Market Motive, “She is truly a thought leader and innovator in search and social media and we’re proud to have her as a faculty member at Market Motive.”

How Market Motive Works:

Members view online courses and interact with the all-star faculty to learn the latest Internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the top seven online marketing consultants.

“Take the fundamental e-marketing books of our time and mix it in with the content that you get at the big three interactive marketing conferences, it still wouldn’t match the quality or value of this program,” said Mark Bietz, Certified Web Analytics Master and Sr Marketing Manager at Rasmussen College. “The difference is faculty interaction and their desire for students to learn the material. The cost of paying the entire Dream Team a consulting retainer for three months would be in the hundreds of thousands of dollars, however, the type of experience you get is comparable, and at a fraction of the cost.”

About Market Motive

Market Motive provides Internet marketing certification courses via web-based video and live interaction with recognized industry leaders.

Course prices range from $299 for basic courses to $3500 for a 90-day Master Certification program that includes evaluated projects, a live webcast graduation, and endorsements from the top authors and thought leaders in Internet marketing.

Annual and monthly memberships are available to groups and individuals for training updates and ongoing consultations with the top seven Internet marketing consultants.

The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369

Enthusiastic as always, Scott Milrad, Director of Online Education, had some encouraging things to say about the recent class.  “It was another amazing, inspiring group of people.  I’m once again breaming with pride from all our graduates and the work they’ve done.  We do not give out diplomas easily;  these people worked very hard and display an exceptional level of knowledge to earn their endorsements.”

So what’s next?  For the recent graduates, it’s now all about assimilating what they learned in the program into their regular jobs.  “That’s generally the biggest challenge,” explains Milrad. “They have this new set of information;  now it’s time to put it into action.  Fortunately, our curriculum teaches real-world skills, so students come out with the ability to hit the ground running.  A lot of online marketing training is conceptual;  we strive to keep our training hands-on, so when students bring strategies back to their teams, they’re already familiar with ways they can implement the concepts into actual projects.”

And what’s next for Scott Milrad and the rest of Market Motive?  “You’d think I’d have a chance to relax now, wouldn’t you?” Scott says with a bit of an exhausted, yet energetic smile.  “But it’s right back at it for me.  We’ve got a whole new Master Certification class going through orientation as we speak.  There’s no resting on our laurels around here.”

Market Motive’s new class is, in fact, climbing that hill.  A whole new batch of students are gearing up for Master-class training.  And what’s more, Market Motive has added yet another discipline to its host of certification options.  Social Media training is now available as a curriculum option.  And from the looks of the syllabus, this is going to be another well-received program.  Stay tuned.

Scott Milrad, Director of Online Education, explains the decision to continue the scholarship program.  “It’s simply one of the ways we choose to give back to the community.  We have an opportunity to help the people who help people.  It’s our pleasure to extend the offer.”

Through a series of online streaming training videos, assignments, testing, workshops, projects, and a final faculty panel evaluation, the 90-day program gives individuals, agencies, and companies a chance to ensconce themselves in the world of online marketing–coming out the other side with a comprehensive education in either SEO, Social Media, Web Analytics, or PPC from the top minds in the industry.  Full details of the Master Certification program can be found on the Market Motive website: http://www.marketmotive.com/plans-certification-master.php

If you work at a non profit and would like to apply for the scholarship, please email a brief overview of your company and your role to: scholarships@marketmotive.com

Additionally, as an alternative to the more formal Master program, Market Motive will also offer 10 scholarships to its self-paced Practitioner Certification. Practitioner certification requires similar streaming video training, self-paced assignments, and passing the extensive test.  The Practitioner program covers the same subjects, but lacks the 1:1 faculty and staff interaction and the requirement to turn in assignments or deliver a project in order to graduate.  Details here: http://www.marketmotive.com/plans-certification-practitioner.php

If you work at a non profit and you’re interested in the free Practitioner Certification course, please send a company outline and brief bio to: scholarships@marketmotive.com

We look forward to helping you better serve your community.

– Scott Milrad, Director of Online Education

One thing is for sure, there will once again be no lack of talent from this group.  Early viewing of some of the projects show that the Market Motive Master Certification is clearly at the forefront of this type of hands-on training.  And the students seem to agree.  Chatter among the Master Certification Twiteratti has been nothing but exciting and enthusiastic.

@MargaretClark:  “Market Motive is such a great program. They really take care of their students. DEF rec to anyone interested in getting certified in SEO.” — June 2009 Master Certification candidate, SEO

@b_young: “I’m taking my SEO Master Certification now…an outstanding program!” — June 2009 Master Certification candidate, SEO

So mark your calendars for June 9 as the next batch of candidates take the stage for another graduation event.

If you wish to participate in the festivities, contact Market Motive directly.

Additionally, Market Motive also announces the start date for the next round of Certification:  June 15.  Applications are still being accepted for the next batch of industry super stars.  For more info or to register, visit http://www.marketmotive.com/plans-certification-master.php

See you all inside Market Motive!

All in all, it’s looking as if Market Motive will churn out another top notch class of new online marketing professionals.  And as with every Market Motive graduation event, stay tuned for something new and different.  Market Motive does not disappoint when it comes to its live events.

In other Market Motive news this week, two workshops are on the docket.  On Tuesday, April 28 at 9:00am PT, Greg Jarboe gets on the mic for his much anticipated Twitter workshop.  Charging well past the basics, Greg will discuss the state of Twitter as a business tool, how companies continue to define its marketing possibilities, and how other well known social media applications are on the move to integrate Twitter-based applications into their own.

The Twitter workshop is part of Market Motive’s FREE workshop series, so even if you’re not a member, make sure you sign up for this one.

And on Friday, May 1, at 12:00 PT, SEO faculty chair Todd Malicoat and Jessica Bowman team up to present their SEO Copywriting workshop.  Part art, part science, well-structured copywriting is at the heart of every successful SEO campaign.

If you haven’t already done so, join the Twitteratti with Greg … and make like a modern day Hemingway with Todd and Jessica at the end of the week.

– Scott Milrad

It’s another busy week at Market Motive where the release of two new training videos, two new courses, and the announcement of two upcoming workshops highlight the docket.

On the new video front, Todd Malicoat—just back from the IM Spring Break search and social marketing conference in Deerfield Creek, Florida—adds an apropos video with the release of “How to Sell Social Media Marketing for In-House SEOs.”

Alongside the traditional faculty video releases, Michael Stebbins and John Marshall join together to film “15 Stupid Things Your Staff Can Do to Derail Your Online Marketing,” the video version of their popular live presentation of the same name from the SMX conference back in February of this year.  For a limited time, this video can be viewed in its entirety FREE on the Market Motive website.

Two new courses also slate the weekly list:  Todd Malicoat’s much-anticipated “Keyword Research for SEO” tops the list, offering SEOs a solid set of tools, tips, and strategies for conducting website keyword research.  The course includes a bonus video:  Malicoat’s “Top 18 Google Search Ranking Factors,” his wildly popular whiteboard video presentation with Rand Fishkin.

Also announced last week is a new course from Market Motive’s PPC faculty, entitled “Bidding for Success,” a comprehensive look at bidding strategies that spans the skill level range from beginner (utilizing Mary Huffman’s “Bidding for Success” training video from her Bumper-to-Bumper beginner series) through advanced bidding formulas from Alan Rimm-Kaufman.  Rarely do we find such a comprehensive range of strategies in the PPC world, so this course is definitely something to check out.

To round out a prolific list of canned content, Market Motive offers two great workshops this week.  On Tuesday, April 14, Mark Evans walks users through an overview of content networks, looking at contextual advertising’s “new look” after an overhaul got rid of fraudulent clicks and irrelevant ad placements.  If this workshop is anything like Evans’ previous calls, there should be some very solid info.

Finally, on Friday, April 17, Bryan Eisenberg gets on the phone to talk about an often-overlooked aspect of landing pages—page copy.  Lost in all the buttons, graphics, and design, page copy is often overlooked.  Join Bryan for what is always an entertaining and informative look at landing pages and conversion.

– Scott Milrad

New video titles include:

Social Media:  “Blogging for Business, Part 2,” Matt Bailey’s follow-up to his first well-received video on business blogging.
http://www.marketmotive.com/training/tutorials/social-media/blogging-for-business-part-2-matt-bailey.html

In SEO:  “How to Sell Search Marketing for In-House SEOs” is Todd Malicaot’s latest contribution to his own impressive Market Motive library.
http://www.marketmotive.com/training/tutorials/search-engine-optimization/how-to-sell-social-media-marketing-for-in-house-seos-todd-malicoat.html

Finally, Avinash Kaushik contributes another high-quality video with “Paid Search Analytics.”
http://www.marketmotive.com/training/tutorials/web-analytics/paid-search-analytics-avinash-kaushik.html

Market Motive also rolls out two new courses this week to add to their already impressive curriculum.  Matt Bailey and Todd Malicoat come together to create “Site Design & Architecture:  Foundations of Quality SEO,” incorporating Bailey’s “Seach-Friendly Design” analysis and Todd Malicoat’s, “Site Architecture & Taxonomy” training.  Combined with a solid 20-question final test, this course goes a long way to offering a solid foundation for good SEO architecture.

And as another quality addition, Market Motive adds “A Comprehensive Guide to Building Links,” offering SEOs a solid understanding of the link-building  options available to them, including an evaluation of paid link opportunities.  This most certainly fills a much-needed niche in the online marketing world.

All in all, some more great additions to the Market Motive catalog.  And if you’re not already a Market Motive member, you can still tour around the site and see a preview of the new videos and the complete syllabus for the new classes.

Here are some notable news items since graduation:

Ali Alage officially opened the doors to his own Internet marketing consulting company, known as Boost Labs LLC.  “My very first client, a IT Support company, signed on with me on Jan 26, 2009.  With just doing the very basic SEO practices I learned from Market Motive, on March 1st the client notified me that they received 3 leads for IT support contracts from 3 separate companies that found them via Yahoo and Google.  The client was so happy that they are now requesting Online PR services, PPC, Social Media help, and a complete web site redesign to better optimize their site for SEO, which is a big contract early on for a small company like mine (not to mention a lot of work).  I really am grateful for being part of the Master Certification program and everything that Market Motive has provided me.”

See, this is exactly the type of things we like to hear around here.  Excellent work, Ali!

Andres Snitcofsky entered the Biggest Search Geek contest http://www.marinsoftware.com/searchgeek/ and finished 4th, which was a nice little feather in his cap.  Additionally, Andres’ company won the digital campaign of a major political party. 

We love the search geeks around here.  They are our people.

Kevin Cobourn has taken his new web analytics knowledge and is currently building a web analytics platform business unit.  “It’s the Wal-Mark of web analytics…low prices, high value,” Kevin jokes. 

Uncle Leo and Auntie Teddy would be so proud.

After completing the Certification, Mark Bietz has expanded his roles at Rasmussen College and has also developed a seminar geared towards small business owners on Internet marketing.  Mark has also been implementing information from his Web Analytics certification to better understand the business as a whole and how users interact with his site.

Keep it up, Mark.  You’re all the talk around the Market Motive analytics division water cooler. 

Our other graduates, Anne Henegar, Jennifer Day, Kevin Bates, and Armando Zamarripa have been a little more coy about their achievements, but they still remain valuable members of the family.  That’s right, fruit cakes and fake Gucci purses for everyone come holiday time!

– Scott Milrad

If you are fortunate enough to join us, please look for the following faculty members who will be speaking. And if you get the opportunity to grab a few moments with any of them, be sure to mention you’ve been gleefully following their lectures on Market Motive:

– Matt Bailey, Social Media Faculty Chair will teach several sessions including Corporate Blog Strategies: Blog Your Way To Success, Advanced SEO Strategies: Integrating Analytics, Usability, Persuasion and Journalism, Site Clinic: Small Changes, Big Results, and The Importance of Usability and Accessibility in Search.

– Greg Jarboe, Market Motive Faculty Chair for Online PR will lead several classes including First Timer’s Guide to SES and SEM , Publishers & Agencies: New Business Models for Changing Times, Video Search Engine Optimization: 2009 and Beyond, and News Search SEO

– Bryan Eisenberg, Market Motive Faculty Chair for Conversion Optimization will be introducing Entrepreneurs and C-Suite Executives: A Fast-Track to Search Marketing Fluency and teaching Search and the Fear Economy Track: Survival of the Fittest 2.0. Bryan also will speak in sessions Pay Per Conversation, Extreme Makeover: Conversion Edition, and Google Website Optimizer: Radically Improve your Conversion Rate!

– Jessica Bowman of SEO In House and Market Motive associate instructor, will be leading several sessions including How to Create a Successful In-house SEO Program and Search Marketing as a Business Activity.

Additionally, Market Motive Founder and SES Advisory Board Member, John Marshall, will Moderate Beyond Googling: Where Will Your Customers Be Searching in Five Years?

We hope to see you all at Search Engine Strategies New York!