Market Motive News

Houston College Students To Receive Market Motive Curriculum In New Online Marketing Program

Michael Stebbins — Mon, 30 Aug 2010 16:38:35 +0000

Scotts Valley, California (PRWeb) August 27, 2010 – Houston Community College builds its new Internet Marketing Trained Professional program around Market Motive curriculum

Houston Community College (HCC) wanted to launch a first-of-its-kind Internet Marketing Trained Professional (IMTP) program. But they needed a recognized core curriculum to build the unique program around. They found it in Silicon Valley’s Market Motive, a leading curriculum developer and online training provider that specializes in online marketing training and certification programs.

IMTP lead instructor Tom King, President and CEO of Houston’s Forward Marketing and the founder of the Houston Internet Marketing Society, is excited about the partnership. “We wanted to create an internet marketing training program that provides the best knowledge-based certifications available. That’s where Market Motive comes in. Their online marketing curricula are the finest in the marketplace, and are the core of the Houston College Internet Marketing Trained Professional program.”

The Market Motive curricula offer comprehensive video-based lessons on Search Engine Optimization, Web Analytics, Conversion Optimization, Social Media Marketing, Pay Per Click Advertising, and Online PR. The lessons are presented by industry leaders and best-selling authors, and are frequently updated to reflect changes in the marketplace.

This isn’t the first high-profile educational institution to integrate Market Motive’s video-based online marketing training curriculum. “Our training videos have been a part of the Internet Marketing Program at Rasmussen College for some time now,” says Michael Stebbins, co-founder of Market Motive. “And that’s just one of the many educational partnerships we’ve forged. Our goal has always been to provide quality online marketing training from industry experts to as many students as possible. Partners like Forward Marketing and Houston Community College make that a reality and we couldn’t be more pleased.”

Students of the HCC program will also receive two month’s access to Market Motive’s entire online marketing training video library, classroom instruction from working professionals, and skills-based certifications. It promises to be the most comprehensive program of its kind in the country.

Faculty Comprises Who’s Who Of Internet Marketing
Market Motive’s Dream Team faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Google Analytics Evangelist and author of “Web Analytics 2,0”; Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of “Pay Per Click Search Engine Marketing an Hour a Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and recognized authority on search engine marketing; and Greg Jarboe and Jamie O’Donnell of Online PR, pioneers and leading authorities on online publicity.

How Market Motive Works:
Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.

The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing. Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in internet marketing. Ongoing memberships are available to groups and individuals for training updates and consultations with the top internet marketing consultants.

About Market Motive
Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry’s top thinkers.

The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.

About Forward Marketing and HCC
Tom King is the President and CEO of Forward Marketing. Forward Marketing is a full service Internet marketing firm based in Houston, Texas that helps aggressive companies “reboot their business” through Internet marketing. Forward Marketing also maintains the Houston Internet Marketing Society and Houston Website Builder community websites.

Forward Marketing was founded by 1990s syndicated computer talk radio and Internet marketing instructor Tom King. For more information visit www.forwardm.com.

Drawing students from near and far, Houston Community College mirrors the diversity, openness and opportunity of the world-class city that is Houston. Since its opening in 1971, more than 1.3 million students have improved their lives through education and training obtained from HCCS. Learn more at www.hccs.edu.

David Szetela Voted Top PPC Expert

Michael Stebbins — Tue, 17 Aug 2010 23:27:44 +0000

Which PPC expert should you turn to for information and insight?

The folks over at eightfold logic asked that question just last week, as part of a series of polls that highlighted Online Marketing experts in a variety of disciplines. In the end, our own David Szetela was voted the PPC expert you feel most comfortable turning to for PPC advice.

David is, of course, the PPC Faculty Chair here at Market Motive, founder of Clix Marketing, and co-author of the new book Pay Per Click Search Engine Marketing an Hour a Day from Wiley.

The top five vote-getters accounted for 50% of the overall vote…

David Szetela
Andrew Goodman
Joanna Lord
Brad Geddes
Marc Poirier

Congratulations to everyone on the list!

Market Motive student project results in a 52.8% increase in conversions for the New York Public Library

Michael Stebbins — Wed, 11 Aug 2010 21:02:33 +0000

We love our students’ success stories… especially success stories that include helping non-profit institutions.

Patricia Hader (@patriciahader), Senior Marketing Manager at Intel and a Market Motive Master Certified graduate, chose to use her final project in Bryan Eisenberg’s Conversion Optimization Master Course as an opportunity to help the New York Public Library.

Patricia set up an A/B test of the library’s newsletter opt-in form. Working with the library’s eCommunications Manager Johannes Neuer, she used Google Website Optimizer to set up and track the test. Boasting an improved “Stay up-to-date” headline, a sample newsletter, and a list of benefits, the redesign resulted in a whopping 52.8% increase in conversions.

To top it off, the test was featured today on the popular website “Which Test Won“, where visitors are asked to vote for which version of the form they think was the winning design.

Congratulations, Patricia. We’re always happy to hear that our students are not only having success, but that they’re able to pay it forward.

*image: WhichTestWon.com

Win Free Tuition To Our PPC Advertising Training and Certification Course

Michael Stebbins — Tue, 27 Jul 2010 22:20:56 +0000

Free Tuition for PPC Training

Our next PPC Training and Certification Course kicks of July 30th. Want to join us?

PPC Faculty Chair David Szetela is celebrating the publication of his new book, PPC SEM an Hour a Day, by awarding one lucky student with a full scholarship to the next PPC Master Course. That’s a $3,500 value - free. Gratis. Nada.

And as if that isn’t enough, the winner also gets their very own autographed copy of the book- hot off the press.

Just drop by David’s Clix Marketing PPC blog, and check out the details.

Join Market Motive at SES San Francisco.

Michael Stebbins — Tue, 27 Jul 2010 21:51:31 +0000

We’ll be there… will you?

If you’re planning to be at Search Engine Strategies San Francisco (and why wouldn’t you!) you’ll have to stop by our booth to say hello. And if you think you’ll be too busy in panels and presentations, that’s all right… chances are you’ll find us there, too. Market Motive Faculty and students will be moderating, speaking, or presenting in a variety of sessions.

Learn the 21 Secrets to Top Converting Websites with Bryan Eisenberg, our Conversion Faculty Chair… or catch him moderating the panel Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat.

Check in with our Online PR Faculty Chair Greg Jarboe in his two Video Labs, or drop in on Developing Great Content, where he’ll be moderating.

Need some PPC wisdom? David Szetela, our PPC Faculty Chair, will be on the panel of Ads in a Quality Score World. Or get his first-hand analysis of your Google AdWords PPC campaigns in his Power PPC Advertising Clinic.

If you’ve got a website that needs some help, try the Small Changes, Big Results clinic, where Matt Bailey, our Internet Marketing Studies Faculty Chair, will analyze your website to help you identify minor changes that could provide major results. And as if that’s not enough, he’ll be moderating the discussion From Real-Time Search to Dynamic Discovery.

Of course, a great Faculty means great education and successful graduates. One rising star is Noran El-Shinnawy, Internet Marketing Manager for Acquisio and a Market Motive Master Certified graduate in Conversion. She’ll be presenting on the panel for Beyond the Click: What Shoppers Need Now.

And two of our founders, Michael Stebbins and John Marshall, will be moderating Meaningful SEO Metrics: Going Beyond the Numbers, Channel Surfing: Measuring Profit and ROI Across Channels, and Stretching Your Marketing Dollars: The Upside of Search.

Anxious to finally meet your Market Motive classmates? Our students and graduates find SES to be a great place to get together, meet face-to-face, expand their knowledge, and forge new and lasting industry relationships. We’re sure to be seeing more than a few of you there.

There’s plenty to do at SES San Francisco… it promises to be five solid days of valuable online marketing education, workshops, clinics and events. We know you’ll be busy, but we hope you’ll make it a personal challenge to find us all and say hello. We’d love to see you there.

SES is now a part of Connected Marketing Week. In its inaugural launch, Connected Marketing Week has garnered industry wide excitement as the biggest voices in the most critical fields including search, social, and email have signed on with brands like SES, 140conf, the EEC, the IAB and more.

Unemployed may Qualify for Federal Funds for Market Motive Courses

Michael Stebbins — Sat, 03 Jul 2010 00:42:43 +0000

Out-of-work and aspiring marketers may be eligible for fully paid online marketing certification courses through a US-funded program designed to provide employment training for adults and dislocated workers. All Market Motive courses are approved by the US Workforce Investment Act (WIA), yet each state may set its own policy for candidate eligibility. Candidates should check with state employment offices to verify eligibility for the Market Motive courses.

“As of July, 2010, I know that the states of California, Minnesota, New Mexico, Florida, and Texas have approved training for Market Motive certification courses,” said Michael Stebbins, President of Market Motive, “We’re seeing a significant demand for trained internet marketers in today’s job market. This will only grow as more companies depend on the web to market their products and services. In fact, we’ve had a number of students hired before they finish the program.”

The 90-day online courses teach social media marketing, search engine optimization (SEO), PPC advertising, Web Analytics, Online PR, and Landing Page Conversion Optimization. Students may opt for self-paced courses or instructor-led online training.

“I have a traditional marketing background, but couldn’t compete with others who had more Internet experience,” says Jeanne Oberstar, a long-time marketing professional. “I printed off job descriptions that demanded Social Media skills, and took them in to the EDD. They really dove into it, and helped me get set up with Market Motive’s web-based classes, which not only saves me gas money but without a doubt is making me more competitive and relevant.”

“The advertising business is changing every day and Market Motive allows me to learn the latest Internet marketing strategies in the evenings, while networking for my next job during the day,” says John Bement, 20-year advertising veteran and Market Motive student studying from Minneapolis. “Because the online courses are taught by industry seminar speakers, I’m able to keep up with the leading Internet marketing trends, receive certification and impress prospective firms.”

Powerful Teaching Faculty:

Market Motive’s Dream Team faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Google Analytics Evangelist and author of “Web Analytics 2,0”; Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of the soon to be released “Pay Per Click Search Engine Marketing an Hour a Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and recognized authority on search engine marketing; and Greg Jarboe and Jamie O’Donnell of Online PR, pioneers and leading authorities on online publicity.

100% Online Courses:

Course participants view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.

About Market Motive

Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry’s top thinkers.

Autism Non-Profit To Benefit From Internet Marketing Training Scholarship

Michael Stebbins — Thu, 29 Apr 2010 21:40:37 +0000

Market Motive awards free Internet marketing training to students with ties to non-profits.

Scotts Valley, California (PRWeb) April 22, 2010 – Online educator offers free training to students who pledge to use their powers for good.

Market Motive wanted to give back. But true to form as a training provider, it was important to do so in a way that “taught someone to fish”. So the company asked each of their faculty to choose one student to receive a Master Certification scholarship, providing them with free, cutting edge web-based Internet marketing training from industry leaders. This would give the beneficiary the lasting benefit of an enhanced set of marketable skills and a head start in a growing industry.
The catch? The candidates needed to present a proposal, explaining how they would use their new Internet marketing training to help a deserving non-profit organization maximize their online presence and fulfill their charter.

One such scholarship recipient is Evan Hinkle, a web content specialist for the International Association for Life Quality. IALQ.org provides web-based training in Special Needs Life Coaching; their graduates help those with autism and other special needs, and their families, to achieve a fulfilling quality of life. Evan’s goal is to help IALQ reach more online students, and ultimately train more counselors to work with special needs families.

While Evan’s focus will be on IALQ, parent organization TERI (Training Education and Research Institute) is sure to benefit from his new skillset as well. A high-functioning individual diagnosed on the spectrum of autism, Evan plans to one day employ and train other high-functioning adults in online marketing, to provide services for more non-profits. As Evan says, “It’s doing good work, for good people, that do good work.”

Market Motive awarded scholarships to a total of five new students, including Alex Bernardin, Digital Content Manager for the San Francisco AIDS Foundation. Alex will use his new skills in Web Analytics to guide the ongoing development and efficiency of SFAF’s many online brands.

“We feel so fortunate to be able to provide these great people, and great programs, with the Internet marketing training they need to positively impact the lives of so many,” says Michael Stebbins, co-founder of Market Motive. “Our faculty had a tough time choosing from several hundred applications; they were all worthy in one way or another. We look forward to doing this again next year.”

Faculty Comprises Who’s Who Of Internet Marketing
Market Motive’s Dream Team faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Google Analytics Evangelist and author of “Web Analytics 2,0”; Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of the soon to be released “Pay Per Click Search Engine Marketing an Hour a Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and recognized authority on search engine marketing; and Greg Jarboe and Jamie O’Donnell of Online PR, pioneers and leading authorities on online publicity.

Market Motive graduates present their final projects to an all-star faculty, incoming students – and you.

Michael Stebbins — Wed, 14 Apr 2010 22:58:25 +0000

Market Motive’s first class of 2010 is preparing to graduate… if they can just earn the faculty’s endorsement.

Receiving an Internet Marketing Master Certification from Market Motive requires more from students than just watching streaming videos and passing online quizzes. It also means tackling hands-on projects that reflect the kind of work they’ll do in the real world.

Each semester, students present – and defend – those final projects to an all-star faculty of bestselling authors and speakers in live screen-sharing webinars. This time around, the public is invited to watch as students present projects in SEO, Conversion Optimization, and Social Media.

For folks interested in our next Internet marketing training program starting on April 19th, or just curious about what it is we do, attending the dissertation defense sessions is an opportunity to see just how skilled and professional our students become… and just how demanding our curriculum and world-class faculty truly are. We think people will be impressed.

Current students certainly seem impressed. “The instruction’s been great, the feedback from the instructors has been incredibly helpful,” says Jim Taylor, a Social Media student with Market Motive and principal at Polar Cruises, a purveyor of Antarctic travel tours. “The other thing that’s been incredibly impressive is how absolutely current and up-to-date the content has been. We get on a webinar and we’re talking about stuff that happened two days ago.”

We think that commitment to timely content and instructor involvement is an important part of providing training that has real-world value. We work hard to create an environment that ensures our students get a structured curriculum and real faculty guidance.

And that’s why we’re confident that everyone’s going to do well in this final project defense. But don’t take our word for it… join in on the webinars, and find out for yourself.

New series of Internet marketing training courses kicks off April 19th

Michael Stebbins — Wed, 14 Apr 2010 22:58:01 +0000

It’s hard to believe that 2010’s first Master Certification semester is already over, but it’s true… our first batch of students is about to graduate, and we couldn’t be more proud. For most this was their first Market Motive program, but for a few returning students it was a chance to expand their expertise in a new subject. We’re proud of the commitment and dedication of all of our students… congratulations, guys.

Registration is under way for our next Master Certification courses, which start on April 19th and run 12 weeks. Courses are led by industry experts in Search Engine Optimization, Web Analytics, Pay Per Click Advertising, Social Media or Conversion Optimization.

You’ll have a week to work on each module, which means watching online video lessons, doing exercises or research, and taking quizzes. Then you’ll meet with your faculty for phone-based “office hours” to discuss the week’s work, and ramp up for the next week.

The semester wraps up with a hands-on project, which has to be presented to your faculty for review and sign-off in order to earn certification. It’s a great way to get real-world experience, and a jump start on your working portfolio.

It’s Spring, and time for a fresh start, right? If you’re looking for a new career direction, or already working in the industry and need to hone your skills, take a few minutes to learn more about our Internet marketing training programs. If you need help with tuition, the Workplace Investment Act has made support available through the EDD in some states.

We welcome questions, and are happy to talk about group plans as well.

States See Value in Providing Training for 21st Century Internet Jobs

Michael Stebbins — Thu, 08 Apr 2010 16:15:31 +0000

California now pays up to $5000 for online certification courses that teach Internet marketing

Scotts Valley, California (PRWeb) April 08, 2010 – How are state employment training programs keeping up with the skills demanded by new technology?

Companies of all sizes do business in one way or another online, and managing that presence is rapidly becoming a specialized – and sought after – profession. The Obama White House even has plans to install a Social Networks Manager to oversee Twitter and Facebook communications.

But are state employment training programs keeping pace with the need?

Recently, in compliance with the Workplace Investment Act (WIA), California’s EDD approved payments up to $5,000 for web-based training programs that teach a variety of Internet marketing skills, from Search Engine Optimization to Social Networking to Copywriting.

Prospective students must get approval from their EDD (unemployment department) counselor, which is usually based on having some marketing background or likelihood of continued employment in marketing.

It’s a big step for states to approve online courses, especially in Internet marketing training, and the timing couldn’t be better. Employer demand for web marketing expertise is growing. Research shows that over 68% of marketing jobs require knowledge of Internet marketing and most grads haven’t been taught these skills. Those that have them have a distinct advantage in the marketplace.

Today, Silicon Valley’s Market Motive is the primary provider of Internet marketing training for California’s EDD.

“We’ve had a number of students join our web-based Internet marketing certification programs thanks to the WIA and EDD,” says Scott Milrad, Director of Education with Market Motive. “Our students have great success after graduation – some have even been hired before completing the program – and we’re thrilled that the WIA initiative makes our training available so even more people can benefit. We’re happy to be part of the solution for so many job seekers.”

Market Motive’s Internet training has already been approved in other states, including Minnesota.

A listing of Internet marketing training programs eligible for California’s EDD funding can be found at the EDD site.

Faculty Comprises Who’s Who Of Internet Marketing

How Market Motive Works:

Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.

About Market Motive