Market Share Information

Super Bowl : Smart Marketers Go Deep - And Score - With Granular Data

2012-03-25T20:18:00.002+07:00

Written by : David Head - SVP

Part 1 of a multi-part series on how analytics will change marketing and business.
Super Bowl marketers spent an average of $3.5 million for each flashy 30-second TV commercial this year in hopes of generating brand buzz and driving sales. But just how many consumers will brands really reach as we move further away from the "big game"? How many will they convert over to loyal customers?
Much of that depends on the work going on far off the field, where companies are collecting and sifting through a sea of consumer data. What companies and data scientists are doing with "granular data" is already impacting the way we identify and connect with consumers, and ultimately it could reshape marketing.

Granular Data = Powerful Data
Granular data is powerful stuff. Think of it like an ocean; what you see is the surface, butwhen you dive deeper, you'll see new details of rich underwater life, plants, and animals. For companies that already gather and study their data, it'll be like using a CAT scan versus an X-ray.
We've been collecting and analyzing granular data for years. Goods producers can gather data down to the SKU level, and companies are gathering information down to the individual customer level.
But what's really changed is being able to leverage data we thought was unusable just a few years ago and to be able to make sense of it across multiple data streams. That means connecting the dots across the ocean of data.
Take a 30-second TV commercial. In the past we could roughly gauge the broad impact if sales rose after a commercial by looking at a before and after picture. But now we can look - and measure - the immediate impact on several fronts: how it's impacting search, for instance, by looking at specific keywords, or driving online behavior (the buzz factor).
So Nike could see the overall impact of running a TV commercial during marathons. It could track Google keywords, blogs, Facebook, Google+ and Twitter activity and other metrics leading up to and influencing consumer purchase behavior.

To-the-minute Data Collection
We can also look at the data in "real time." Data is being gathered in daily, even minute-by-minute, increments (think of online apps or DirecTV). This allows us to precisely measure marketing performance as it happens and make quick adjustments. It also begins to "form a unique picture so we can correlate it back to a specific product," according to Amit Paunikar, MarketShare's Vice President of Product Management.
For marketers, It means deeper insight, less guessing and more precision in predicting consumer behavior.
Marketers who before could only see bottom line and top line impacts of a campaign will increasingly be able to see why, and how it worked. New data will allow companies to quickly pin point areas of strength and weakness. Is this feature or marketing angle working? Why or why not? How are consumers responding to this pitch under certain circumstances?
Those who clearly understand how the data works and how to use it will have an edge over competitors, and be able to focus their brand priorities and marketing spend on the fly. Does it make more sense to increase spending on a print ad, TV commercial - or dump them and pour more money into online ads? The granular data will tell you.

What the Future Holds
Going forward, we're only limited by our technology and imagination. You'll see data coming from new sources you'd never thought of before, says Amit. Mobile data is an obvious one. But consider electronic billboards: once static, now billboards are becoming more like dynamic TV screens. Or your refrigerator? The "connected fridge" will be able to scan your food items and tell you - or your online grocer - if you're out of milk (marketing opportunities for grocers and milk companies). Hello, Jetsons.
As more things get connected, more and richer data is created and marketing metrics will become even more granular, creating the need for deeper insights and analysis. That means more opportunities for marketers who get it right.
The days of throwing Hail Mary passes and hoping they score are fading, replaced by a new era of more targeted, efficient and effective marketing. So as this year's Super Bowl fades into memory, keep your eye on this area. The real game's just beginning.

Article taken from : http://www.marketshare.com/us/thought/blog/220-super-bowl-smart-marketers-go-deep-and-score-with-granular-data

Cyclone intensifies on approach to West Australian mining towns

2012-03-17T21:09:00.002+07:00

PERTH (Reuters) - PERTH, March 17 (Reuters) - A tropical cyclone approaching Australia's Pilbara iron ore mining belt coast has intensified and winds of more than 250 kms (155 miles) an hour are expected when it crosses the coast on Saturday afternoon local time, the weather bureau said.

Tropical Cyclone Lua has been upgraded to a Category 4, the second most severe on the Australian scale.

It is expected cross the West Australian coast in a sparsely populated area north of Port Hedland at around 2pm local time, the Bureau of Meteorology said. Heavy rainfall and a very dangerous storm tide with damaging waves and flooding are also expected.
Australia's main iron ore terminals, which are among the largest in the world, were closed on Friday as the cyclone in the Indian Ocean swept toward the Pilbara.
Global miners Rio Tinto and BHP Billiton have major iron ore operations in the area.
Supply concerns because of the cyclone along with recent gains in Chinese steel prices helped spur iron ore prices to the highest in nearly four months on Friday.
Residents in the area around Port Hedland are on high alert and have been warned to take immediate shelter from the cyclone which is set to be the worst to hit Australia since Cyclone Yasi devastated the state of Queensland last year, forecaster Neil Bennett told media.
The last of the vessels moored at Port Hedland, used by BHP Billiton, Fortescue Metals Group and Atlas Iron set sail early on Friday and the port is closed.
In all, about 400 million tonnes of iron ore passes through the ports in a year.
Operations at two ports used by Rio Tinto, Dampier and Cape Lambert, wound down on Friday, while mining and its rail hauling line remained open, a spokesman for Rio Tinto, the world's second-largest iron ore producer, said.
BHP said it was prepared to shut operations if necessary.
"If there is any material impact on our production, we will report it in our quarterly production report," BHP said in a statement.
Chevron said on Thursday it was evacuating non-essential personnel from Barrow Island, 70 km off the coast, where it operates oil production facilities and is building the Gorgon liquefied natural gas (LNG) project.
The company said it was also evacuating personnel related to its Wheatstone LNG project near the coastal town of Onslow.
On Wednesday, Woodside Petroleum and Apache Corp shut several of their oil fields off Australia's northwest coast as Lua approached. Santos said it has stopped production at its Mutineer Exeter 8,000 barrels a day project.
The cyclone has stopped production of about a quarter of Australia's daily oil production of about 390,000 barrels.
Woodside's Vincent produces an average of 40,423 barrels per day (bpd) and Enfield 19,623 bpd, while the company's North West Shelf fields produce around 16,503 bpd, according to the latest production report. Apache's Stag oil field produces about 8,800 barrels a day.
Cyclones regularly strike during Australia's summer and often force offshore oil and gas platforms to suspend operations.
(Writing by Morag MacKinnon and Jim Regan, Editing by Jonathan Thatche)

Metoda Belajar Internet Marketing (Part 3)

2012-03-14T14:51:00.004+07:00

15 Prinsip Membangun "Nice" Yang Menguntungkan

1. Prinsip Adaptasi : Cara Paling Mudah untuk menciptakan ide baru adalah dengan mengerjakan apa yang orang lain sedang kerjakan saat ini. Tapi tunggu dulu, jangan asal ikut-ikutan. Lihat juga apakah ide baru ini bisa diadaptasikan ke bisnis, produk atau layanan yang ditawarkan.

2. Prinsip Nilai Lebih : Kemampuan kita menambahkan penawaran lebih terhadap produk atau layanan, dimana pesaing kita tidak memiliki atau melakukannya.

3. Prinsip Kombinasi : Nilai lebih dari produk/layanan yang bisa digabungkan dengan produk yang kita miliki sehingga menjadikan produk kita menjadi lebih baik lagi.

4. Prinsip Personalitas : Memberikan sentuhan pribadi terhadap produk yang kita tawarkan kepada pelanggan. Hal ini sangat penting karena orang sangat suka dengan sentuhan pribadi yang mencerminkan sang empunya. Jadi buatlah produk atau layanan yang lebih personal dan jauh dari kesan seragam.

5. Prinsip Kemudahan : Mencari lebih banyak strategi untuk membuat produk atau layanan yang kita tawarkan lebih mudah dibeli, digunakan, dimliki dan direkomendasikan pada orang lain.

6. Prinsip Pengurangan : Meminimilasir keluhan pelanggan terhadap produk atau layanan yang kita tawarkan. Saat ini orang tidak hanya membeli untuk memastikan manfaat tapi juga dengan memastikan kekuranggannya. Tidak ada pelanggan yang mau membeli produk yang serba bermasalah.

7. Prinsip Perluasan : Pastikan pelanggan puas terhadap produk atau layanan yang kita tawarkan. Kepuasan pelanggan menjadi tolak ukur bagi kita untuk memperluas segmen pasar.

8. Prinsip Hiburan : Berikan ketenangan dan kesenangan kepada pelanggan. Orang yang sedang bahagia biasanya akan melakukan pembelian dengan mudah.

9. Prinsip Tahan Lama : Pengalaman orang lain atau testimoni memiliki sifat tahan lama.

10. Prinsip Kemudahan Penggunaan : Kemampuan pelanggan untuk mengakses produk atau layanan yang kita tawarkan di lebih dari satu tempat.

11. Prinsip Minimalis : Mengurangi fitur tertentu untuk membuat produk yang kita jual lebih efesien, lebih mudah disimpan atau dibawa bahkan lebih mudah digunakan.

12. Prinsip Kebalikan : Cek fitur atau layanan apa yang ditawarkan atau yang tidak ditawarkan oleh pesaing. Jika toko pesaing kita tutup akhir pekan, bisakah toko kita buka ?

13. Prinsip Keamanan : Tonjolkan layanan yang bisa memberikan rasa aman dan resiko yang kecil.

14. Prinsip Kecepatan : Banyak orang yang benci untuk menunggu. Sangat penting untuk melakukan sesuatu lebih cepat dari pesaing kita tanpa mengurangi kualitas.

15. Prinsip Melawan Arus : Salah satu kunci kesuksesan adalah mau mengerjakan sesuatu yang tidak disukai oleh pesaing. Jika kita memiliki sebuah bisnis, cari kebiasaan apa yang tidak dilakukan oleh pesaing kita untuk pelanggannya dan mulailah kita melakukan hal itu.

Nissan to launch cheap brand in emerging markets like India, Brazil and Russia: Nikkei

2012-03-05T20:54:00.004+07:00

Article taken from : http://articles.economictimes.indiatimes.com/2012-03-02/news/31116960_1_market-share-nissan-yen
Reuters Mar 2, 2012, 01.57PM IST

Nissan Motor Co plans to launch cheap automobiles tailored for emerging markets under its old Datsun brand in 2014, the Nikkei newspaper reported on Thursday, as it revs up efforts to tap into fast-growth countries.
The vehicles, priced around 500,000 yen ($6,200), will initially be built and sold in India, Indonesia and Russia, the Nikkei said. Japan's No. 2 automaker hopes to sell 300,000 Datsuns a year soon, the paper said, without citing sources

Finding Your Market Share With Article Marketing

2012-02-24T17:58:00.000+07:00

The Internet is here to stay, and it's only going to become larger in the lives of businesses and their customers. In the 21st Century, it's simply not possible for a business to avoid it; if you're not marketing on the Internet, your competitors certainly are, and you will lose out.

Of course, many of the old-fashioned marketing models can still get the job done, but only to a certain extent. Television and radio advertisements will still reach some customers, but technological advances such as TiVo, satellite radio, and the Internet are quickly rendering these modes of advertising obsolete. Meanwhile, fliers and mass mailings can be effective in the short-term, but do not earn respect from customers.

In short, the Internet is the only advertising medium that is growing in effectiveness. The smart business owner will accept this reality, and use it to her advantage. Yet for many, the Internet is mysterious territory. How can we use the Internet to increase our market size and get ahead of the competition?

First, know your marketing budget. If you are a small business, you might not be able to afford many of the advertising techniques that larger companies use. This can actually be to your advantage, as many larger companies are incapable of changing with the times. This is why the Internet is our greatest tool. The purchase and maintenance of a website is a very affordable alternative to old-fashioned advertising mediums such as billboards or television commercials.

Second, know your target customers, and know where to find them. We may not think about it very much, but the Internet is, in reality, not a single medium -- rather, it is many diverse mediums. If you're advertising to a younger demographic, youth-centered social networking sites such as Myspace and Facebook are essential starting points. To target the slightly older generation -- Gen-X'ers and younger baby boomers -- start a blog, and update it regularly.

Middle-aged
to elderly generations are, in general, on the Internet far less than their younger counterparts -- yet their Internet presence is increasing. Think local newspaper sites, medical sites, and political sites that deal with older people's issues.

Also, on the Internet you want to associate your business website with other websites that your customer base would tend to browse. For example, if you sell vintage clothing, you might want to advertise on independent music websites. If you sell pet supplies, try advertising on a site that contains articles about pet issues.

Whatever the age and character of your target customers, you can find them. The key is to figure out where they are, and to contact website owners about advertising.

Third, there are countless ways to generate hits on your website, and advertising on other sites is only one of them.

Consider this: If you are confident in your expertise of your field, consider article marketing. If you do a Google search for "how article marketing works" you'll find some great info on how the process works, and where to start. You simply need to generate the content -- which should be easy, as you will be writing about what you know -- and submit it to the distribution service.

You may be asked to make revisions, which is not a bad thing. These services exist to help you increase your market size. Also, it's important how you categorize your articles. Think of what your customers are looking for, and categorize your articles as such.

With each of your articles that is accepted for publication, your business's website will be linked in your "About the Author" section. If your articles are well-written and insightful, you should generate thousands of hits to your website, which will lead to a higher ranking on the search engines.

In the 21st century, we must respect the importance of the Internet and, particularly, search engines. The simple use of keywords will no longer get you ahead. Article marketing is one of the best new Internet marketing techniques that can put you ahead of the competition.

Article taken from : http://www.semuabisnis.com/articles/61329/1/Finding-Your-Market-Share-With-Article-Marketing/Page1.html

Market Share Release Global Version of Market Share Planner

2012-02-22T17:13:00.000+07:00

Los Angeles, California (January 5, 2012) - MarketShare, the leading cross-media analytics company that enables global agencies to optimize their marketing resource allocations, today announced a global version of its MarketShare Planner™, an analytics solution being licensed by key agency partners including Arnold Worldwide, Dentsu, Deutsch, Euro RSCG, Hakuhodo, Ogilvy, Resource Interactive, and TPG, among others.

Rather than relying on survey-based solutions, Planner™ uses real-world consumer behavior, resulting in better allocation recommendations. With increased data sets for global brands, more granular insights, faster performance, as well as state-of-the-art security, reliability and a more intuitive user interface, MarketShare Planner™ makes it easier than ever for agencies to provide their clients with highly accurate media allocation insights and recommendations in near real-time.

MarketShare Planner™ is utilized by marketing agencies to provide advanced analytics for the planning, budgeting and allocation of media decisions. Planner™ also helps drive advanced insights into cross- media and cross-channel attribution.

With this new release of Planner™, clients can continue to use their historical revenue and media spend, combined with their customer targeting and brand attributes, to get media mix and spend recommendations algorithmically driven from a large dataset of marketing insights. The product has moved to a cloud-based architecture that provides increased performance, state-of-the-art-security and reliability, as well as greater global accessibility through desktops and mobile devices.

“We are excited to use MarketShare’s Planner tool. The flexible inputs, rich database and fast results will be fantastic for those late night ‘what-if’ questions that demand to be answered,” said Kyle Acquistapace, Partner, Director of Media and Strategy, Deutsch.

Masaki Mikami, Corporate Officer, Tokyo-based Hakuhodo Inc. added: “We have grown our strategic relationships with clients through the cross-media analytics and are using MarketShare tools for new business development. The customized version of Planner ‘H-Compass’ is unique to Hakuhodo’s sophisticated analytics offering. Using H-Compass in combination with Hakuhodo DY groups’ original media planning tool such as HAAP has helped us be more efficient, strategic, and innovative in the market.”

“Our latest version of MarketShare Planner taps into all of the progress that MarketShare has made over the last few years. We have tackled some of the hardest industry challenges – true attribution, optimization, cross-media impacts, brand equity impacts of marketing – and created a credible, predictive suite of solutions. We’re pleased to be able to offer these innovative and compelling solutions to our clients as well as agency partners as they face the growing complexities of marketing and media,” said MarketShare CEO and co-founder, Wes Nichols. “At MarketShare, our highest priorities are innovation and delivering the absolute best predictive analytic solutions in the industry. To that end, we couldn’t be more proud of what we’ve done with Planner.”

In addition to deploying Planner™, agencies are also partnering with MarketShare on other analytic solutions as well as to help support their new business initiatives. The company also helps marketers to know precisely where and how to drive demand across all media, sales, price and distribution decision points based on predictive analytic models and its proprietary MarketShare Optimizer™ software platform.

About MarketShare

MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with over half of the Fortune 50. MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improved decision-making, attribution and optimization for businesses.

The company is headquartered in Los Angeles, with offices in San Francisco, New York, London, Tokyo and Bangalore. MarketShare is a portfolio company of Elevation Partners, a $1.9 billion private equity firm that makes large-scale investments in market leading consumer and technology businesses. For more information, please go to: www.marketshare.com; follow us on Twitter @marketshareco.

Metoda Belajar Internet Marketing (Part 2)

2012-02-16T10:43:00.000+07:00

Cara Lambat Tapi Pasti

Langkah-langkah yang bisa dilakukan untuk mengembangkan Internet Marketing, antara lain :
1. Tentukan Ide.
Sebuah Ide adalah awal penentu keberhasilan kita di Bisnis ini. Ide tidak harus selalu tampak rumit. Untuk mendapatkan Ide ini, Kita perlu menyadari terlebih dahulu APA yang menjadi minat kita. Tidak menjadi masalah apakah Ide itu berasal dari Hobi atau Keahlian Kita. Yang paling penting Kita Senang dan Menikmati Dalam Mengerjakannya.

2. Lakukan Riset (Melalui freekeywords.wordtracker.com).
a. Siapa target market Anda ?
Market atau Pasar di Internet ini merupakan kata Kunci. Jadi Kata Kunci=Pasar.
b. Siapa saingan Anda ?
Melalui freekeywords.wordtracker.com kita bisa mengetahui berapa banyak saingan kita di Google.
c. Berapa banyak yang mencarinya ?
Untuk mengetahui berapa banyak yang mencarinya kita bisa mengetahui dengan menggunakan freekeywords.wordtracker.com.

3. Kumpulkan Konten (Artikel, Foto, Video, Audio).
Untuk tahap awal kita bisa mencari di google apa yang bisa kita masukkan sesuai dengan isi situs kita. di google kita bisa mendapatkan artikel, foto atau yang lainnya sesuai dengan situs kita. Tapi yang terpenting jangan lupa juga ditampilkan dari mana kita mengambil artikel tersebut karena ini merupakan hak cipta seseorang.

4. Cari Program Affiliasi yang sesuai dengan Ide Bisnis.
Salah satu program affiliasi yang bisa dipakai yaitu menggunakan Adsense dari Google.

5. Buat Situs dan Beli Nama Domain.

6. Beli Hosting dan Online-kan Situs Anda.

7. Promosikan Situs Anda.

Baiklah untuk selanjutnya saya akan jelaskan metoda yang lain dalam mengembangkan Internet Marketing.

Created by Jubdil Januar

Metoda Belajar Internet Marketing (Part 1)

2012-02-11T10:39:00.000+07:00

Bagaimana Mencari Ide "Niche"

* Bagaimana Mencari Ide "Niche" Melalui Magazines.com

Untuk Mencari dan menemukan Ide Niche, banyak cara yang bisa dilakukan salah satunya ialah melalui magazines.com. Berbagai kategori ada di magazines.com, dari sana kita bisa mengambil beberapa ide yang
bisa kita aplikasikan dalam situs yang akan kita buat.
Bagaimana cara melakukannya ? caranya sangat mudah dengan masuk ke menu "Browse Magazine" yang ada di Bar menu atas. Untuk lebih jelasnya bisa langsung masuk kesitus magazines.com.
Selanjutnya kita akan diarahkan ke beberapa kategori yang ada dalam situs tersebut. Sehingga akhirnya kita bisa memilih kategori majalah tersebut dan dapat dijadikan Ide Niche untuk Website kita.

Demikianlah salah satu cara yang bisa kita lakukan untuk mendapatkan Ide Niche untuk website kita. Saya akan lanjutkan menulis metoda yang lain untuk mempelajari Internet Marketing.

Created by Jubdil Januar

Pengalaman Belajar Internet Marketing di Asian Brain

2012-02-10T14:47:00.004+07:00

Saya mengenal Internet Marketing sejak tahun 2008. Pada saat itu saya belajar internet marketing secara otodidak melalui internet. Memang pada saat itu saya tidak terlalu fokus karena disibukkan dengan pekerjaan di kantor. Setelah sekian lama belajar Internet Marketing sendiri, saya mendapat informasi mengenai AsianBrain dari email (saya lupa email siapa). Setelah saya buka linknya ternyata ada promo menjadi anggota Gratis selama 1 Bulan. Akhirnya saya coba ikut yang Gratisan terlebih dahulu.Walaupun saya ikut yang Gratisan ternyata cukup banyak pengetahuan yang belum saya dapat mengenai Internet Marketing sebelumnya. Akan tetapi lagi-lagi pada saat itu saya nggak Fokus dalam belajar soalnya saya hanya bisa buka Internet di Kantor tempat saya bekerja. Dan untuk main internet di Warnet rasanya males banget untuk ke sana.
Sebenarnya saya sudah lama berniat untuk ikut jadi anggota berbayar, tetapi karena saya hanya bisa buka Internet di Kantor dan belum ada Komputer di Rumah jadi saya tunda dulu sampai saya bisa beli komputer sendiri. Pada tahun 2010, Alhamdulillah saya sudah memiliki Laptop sendiri jadi saya bisa sering Browsing Internet. Anehnya setelah saya punya Laptop sendiri dan bisa Browsing Internet secara bebas, ada aja alasan yang membuat saya menunda untuk ikut jadi Anggota AsianBrain berbayar.
Dan Akhirnya Diawal tahun 2012 saya menetapkan hati untuk gabung di AsianBrain sebagai anggota berbayar. Saya langsung gabung dengan Paket Hemat selama 1 tahun dengan 2 kali pembayaran. Jadi saya tak memikirkan lagi untuk membayarnya setiap bulan.
Setelah saya gabung di AsianBrain sebagi anggota berbayar, ternyata pilihan saya sangat tepat. Di AsianBrain saya bisa mendapatkan banyak informasi mengenai Internet Marketing. Disamping itu System Support di AsianBrain sangat membantu sekali. Jadi apabila saya ada pertanyaan langsung dijawab oleh Support Teamnya.
Forum Diskusi di AsianBrain juga sangat aktif dan antar anggota saling membantu, jadi kalo kita masuk ke Forum diskusi dan nanya sesuatu ke anggota yang lain pasti ada aja anggota yang membalasnya dengan memberikan solusi yang bisa membantu.
Pada Kesempatan ini saya juga mau mengucapkan terima kasih sebesar-besarnya kepada AsianBrain terutama kepada Ibu Guru Anne Ahira yang sudah mengajarkan banyak hal kepada saya walaupun saya masing tergolong Baru sebagai anggota. Semoga saya juga bisa mendapatkan penghasilan lebih dan sukses di Internet Marketing seperti Ibu Guru Anne Ahira tentunya.

Salam Sukses.

Created by Jubdil Januar

Resep Menghilangkan Stress

2011-01-12T13:00:00.000+07:00

Stress

Apa itu stress? Saya rasa hampir semua orang tau apa itu stress, jadi nggak usah saya jelasin lagi lah ya. Dan semua orang nggak ingin mengalaminya. Berikut adalah resep atau tips cara-cara ngilangin atau setidaknya bisa ngurangin stress tersebut:

- Hadapi masalahmu dengan senyuman, sekalipun suasana hati kamu sedang tidak enak. Bersikaplah lebih fleksible dan sadari bahwa semua ini adalah dinamika kehidupan.

- Mengunyah permen karet juga bisa gurangin stresmu. Karena gerakan mengunyah permen dapat merespon tubuh menjadi lebih rileks.

Teori Psikologi Modern Mengenai Tingkah Laku

2010-12-02T13:56:00.000+07:00

Teori-teori psikologi modern mengenai tingkah laku cukup mempengaruhi para psikolog dalam memahami kehidupan dan mengatasi permasalahan yang dihadapi oleh para manusia modern. Diantaranya merupakan teori yang didapat dari percobaan Skinner dan Watson, yaitu teori imitasi yang diutarakan oleh Bandura, dan teori pendidikan. terutama yang berkaitan dengan motivasi dan kesulitan belajar.

Teori Skinner disebut juga teori tingkah laku radikal (radical behaviorism). Teori ini mengenai stimulus-respon, yang mempercayai bahwa setiap tingkah laku itu dapat diamati, dan didasari oleh respon positif atau negatif yang diterima. Respon positif berarti akan mendapatkan hadiah, sebaliknya, respon negatif menandakan akan mendapatkan hukuman. Skinner yakin bahwa manusia akan berusaha untuk mendapatkan respon positif atau hadiah dari apa yang dilakukannya.

Baik Skinner maupun Watson mempunyai pandangan yang sama, bahwa setiap tingkah laku manusia dapat diamati dengan menggunakan metode ilmiah. Tapi Watson tidak setuju kalau inner feeling (perasaan) dapat diamati. Watson yakin bahwa perasaan dapat dipelajari sebagai mana mempelajari ketrampilan-ketrampilan lainnya.

Teori behaviorism atau tingkah laku ini sangat berpengaruh. Sehingga banyak ahli lain seperti Edward C. Tolman, dan Clark L. Hull turut memformulasikan teori-teori mereka sendiri yang didapat dari hasil pengamatan di laboratorium, bukan melalui observasi introspeksi. Teori ini juga melahirkan banyak teori belajar yang menyangkut metode pembelajaran pada manusia dan hewan.

Teori imitasi (social learning theory) yang diutarakan oleh Bandura mengungkapkan bahwa ada 4 faktor yang harus dilakukan oleh seseorang untuk belajar melalui observasi, sebelum menirukan tingkah laku seseorang dari lingkungan tertentu. Pertama, perhatian. Seseorang tidak akan bisa menirukan kalau tidak memberikan perhatian kepada objek yang akan ditirunya. Misalnya, seorang anak ingin meniru ibunya masak. Tentunya sang gadis harus memperhatikan ibunya terlebih dahulu sebelum bisa meniru.

Kedua, sebelum bisa meniru, seseorang harus bisa mengingat-ingat apa yang akan dia tiru. Ketiga, mempunyai kemampuan untuk melakukan hal yang sama. Untuk itu, seseorang yang ingin meniru harus mempunyai kemampuan fisik dan koordinasi kekuatan fisik yang memadai. Keempat, motivasi. Tidak mungkin seseorang akan meniru orang lain bila tidak ada motivasi dalam dirinya untuk melakukan hal tersebut.

Menurut Bandura, seseorang menirukan orang lain karena ingin mendapatkan pujian atau respon yang sama atau lebih dari orang yang akan ditirunya. Seorang anak kecil akan terus menirukan tingkah laku orang yang ditirunya selama dia mendapatkan senyuman, persetujuan, atau komentar positif dari orang-orang yang ada di lingkungannya. Bila hal tersebut tidak didapatkannya, dia akan berhenti meniru dan akan mencari objek lain untuk ditiru.

Bandura juga berpendapat bahwa objek yang ditiru adalah orang-orang yang menyenangkan. Misalnya, anak kecil cenderung menirukan orang-orang yang sayang dan baik kepadanya. Dia akan meniru ayahnya selama ayahnya tersebut menjadi ayah yang baik dan sayang padanya. Bila suatu saat ayahnya menyakitinya, sang anak anak berhenti menirukan ayahnya. Begitu juga dengan orang-orang yang dipandang sukses, cakep, kaya, dan terkenal. Orang-orang seperti ini akan banyak ditiru oleh orang lain.

Dengan mengetahui teori-teori tersebut para guru dan pendidik lainnya dapat lebih memahami para peserta didik. Akan lebih mudah memberi mereka motivasi, baik motivasi dari dalam maupun motivasi dari luar. Motivasi dari dalam (intrinsic motivation) dapat dilakukan dengan memberikan pemahaman bahwa tak ada yang bisa membantu bila tidak mau membantu diri sendiri. Dari luar, dapat dengan mengambil contoh orang-orang yang telah sukses terlebih dahulu.

Disadur dari : www.AnneAhira.com

Jangan Baca Halaman Terakhir

2008-09-20T16:46:00.000+07:00

Category: Humor Umum
Suatu hari Bedu mampir ke sebuah toko buku yang sudah tua, agak remang-remang dan pengunjungnya jarang, suasananya sedikit angker. Toko itu hanya dijaga oleh seorang kakek yang sudah tua sekali.

Bedu adalah penggemar cerita horor, jadi buku yang dia cari ya cerita-cerita horor. Setelah dicari-cari, ketemulah buku yang berisi kumpulan cerita horor. Tanpa pikir panjang Bedu langsung menuju kasir untuk membayar.

Bedu : ”Yang ini berapa harganya?”

Kakek : ”Sembilan puluh ribu nak”

Bedu : ”Waduh, mahal bener kek, padahal bukunya tipis gini?”

Kakek : ”Kalau tidak ingin beli, kembalikan saja bukunya”

Bedu : (Kata Bedu dalam hati) ”Waduh, mana duitku pas-pasan lagi”.

Tapi karena sudah niat sekali, akhirnya Bedu membeli buku itu juga. Setelah membayar Bedu langsung keluar dari toko, namun baru sampai di pintu toko kakek itu memanggil Bedu,

Kakek : ”Nak, jangan coba-coba membuka halaman terakhir dari buku itu kalau tidak ingin menyesal nantinya”

Bedu merinding dan hanya bisa menelan ludah saja tanda kaget lalu segera ia meninggalkan toko buku yang angker itu.

Tengah malam, tiba-tiba hujan turun deras sekali disertai petir yang menggelagar dan angin kencang membuat jendela kamar Bedu terbuka.

Angin kencang yang bertiup masuk ke kamar Bedu membuatnya terbangun dari tidurnya. Angin itu juga membuat buku horor yang dibelinya tadi siang membalikkan halamannya satu demi satu dengan cepat.

Teringat ucapan kakek penjaga toko, Bedu langsung menahan buku itu agar tidak membalikkan halaman lagi, namun apa daya halaman terakhir dari buku itu sudah terbuka.

Bedu ketakutan dan dengan pelan-pelan ia ingin melihat isi dari halaman terakhir itu. Isi dari halaman terakhir dari buku itu adalah:

”KUMPULAN CERITA-CERITA HOROR.. SELESAI... DAPATKAN JUGA KOLAKSI-KOLEKSI CERITA HOROR LAINNYA DI TOKO BUKU KESAYANGAN ANDA, HANYA SEHARGA Rp. 15.000,- ”

A Humorous Bow Hunting Story

2008-09-20T16:33:00.001+07:00

by: Patty Pinkerton

A man and his friend were bow hunting elk in the Colorado mountains near Stoner Colorado. They rode their horse's from early morning until late evening. The high mountain terrain was very rough with tree's blown down and large boulders in the path. Their horse's had to step very carefully or chance breaking a leg.

With no sign of any elk the man told his friend that the elk must have all moved to the lower country. They decided to go down and try again the next day. The next morning the man and his friend decided to hunt closer to the town of Stoner.

They hunted most of the morning with no luck, the sky was clear and it was a beautiful day. As they got closer to the black top highway they saw a herd of cow elk. In the middle of the herd was the biggest bull elk you ever saw.

The hunter got down off of his horse and carefully drew his bow and took careful aim. Before he could release his arrow, his friend alerted him to a funeral procession passing on the highway below their stand.

The hunter slowly let off the pressure on his bow, took off his hat, bowed his head and closed his eyes in prayer. His friend was amazed. "Wow, that is the most thoughtful and touching thing I have ever seen. You are the kindest man I know." The hunter shrugged. "Yeah, well, I was married to her for 25 years."

5 Free Marketing Tips That Will Kick Your Business Into Gear

2008-07-19T16:28:00.001+07:00

by Marnie Pehrson
Send Feedback to Marnie Pehrson
More Details about free marketing tips here.

You may have the best product or service in the world, but if people don't know about it, you won't make a dime. You must get the word out and it's a wise small business owner who schedules marketing into his or her workweek. It doesn't have to be difficult. If you let your mind run free and brainstorm a little, you can come up with some innovative and fun ways to market your business. Here are five ideas for spicing up your marketing.

1. Tap into Your Expertise

PR and Media expert Nancy Marmolejo gives this tip, "As an entrepreneur, you're an expert in your specific field. When you gather up your expertise and present it to the public as information, then it helps by

* showcasing your talent and expertise,
* increasing your "know-like-trust" factor, and
* cementing your credibility as an expert.

You'll find yourself pushing less and less with your marketing and welcoming a steady stream of presold prospects who find your information irresistible. Start out by publishing tips, articles, blogs, or using social media." Pick up Nancy Marmolejo free audio, 7 Quick and Simple Tips to Stand Out and Sizzle as a Sought After, Recognized Expert.

2. Market to Your Existing Customers

Solo-Entrepreneur expert and founder of www.Solo-e.com, Terri Zwierzynski, shares this tip, "Instead of focusing your marketing on getting new business, turn your attention to your existing customers for a change. Send them an unexpected thank you card or gift, or offer them an unadvertised bonus or special. Make it personal -- do something that lets them know they are a VIP client. If you treat all your clients this way, they will feel special -- and they'll be likely to tell someone else about you, which is ten times as powerful as any marketing message you could write for yourself!"

3. Change Headlines in Your Copy and Test Reponses

Allan Katz, copywriting expert, explained, "Which will get you the most response? Buy One Get One Free, Half Price, or 50 percent OFF? They all mean the same thing, but one will always outpull the rest by almost 4-1. Changing a headline in your direct response ad copy can boost your readership and attract more qualified prospects to buy your products and services. Use action words in your headlines and copy to entice the reader to take action. Weave a story throughout your text as you give a little information and tease your prospect into delving further into your products and services."

4. Harness the Power of a Win-Win

Home schooling expert and long-time internet entrepreneur, Lisa Preston gives this tip, "Partner with local businesses to create a special deal for referrals. For instance, if you're a landscaper you could partner with a bank in your locale. Give them a special landscape discount package (i.e. $300 discount coupon for complete service) to offer anyone who applies for a home mortgage. This technique makes the bank look good as they're giving away a $300 gift and puts your face in front of the exact people who would need your services." To get more tips from Lisa Prestion along these lines read Insider Secrets to Follow Up Marketing Fortunes.

5. Build Relationships

Marketing is about building relationships with your clients, prospects, site visitors and joint venture partners. One of the easiest and most enjoyable ways to build relationships online is via Social Media. "It's a great way to extend your reach because you're able to get your name and information to different sites and reach people that you would not have otherwise," says article marketing expert, Jeff Herring. Advertising and marketing expert, Michele PW, also offers this suggestion when using social media to build your business, "Don't be too quick to start selling. Put the relationship first; let the selling come later. Think of how you would approach someone offline. If you keep that as a guideline you'll be fine." For either a written transcript or an audio recording of "How to Build Your Business with Social Media" go here.

About the Author
Marnie Pehrson, Ringgold, GA, USA
marnie@pwgroup.com
http://www.MarniePehrson.com Marnie Pehrson, a mother of 6, has been highlighting truth and talent for nearly 20 years. Whether it's writing a novel that spotlights individuals who've made a difference in the world or helping a talented entrepreneur create a platform for his life's work, or conducting a workshop on how to live by faith so you can let your own light shine, Marnie underscores truth and talent in innovative and compelling ways. She is the creator of www.IdeaMarketers.com and other sites that help people promote their products and services online. For more information on her various projects and books, visit http://www.pwgroup.com.

Marnie Pehrson, a mother of 6, has been highlighting truth and talent for 15 years. Whether it's writing a novel that spotlights individuals who've made a difference in the world or helping a talented entrepreneur create a platform for his life's work, Marnie underscores truth and talent in innovative and compelling ways. She is the creator of www.IdeaMarketers.com and helps experts promote their products and services online. For more information on her various projects and books, visit http://www.pwgroup.com.

Contact the Author
Marnie Pehrson
Creating a Platform for Your Expertise
marnie@pwgroup.com
More Details about free marketing tips here.

Keywords: marketing tips, recession proof your business, boost your business, small business, entrepreneur, joint ventures, social media

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Cara Membuat Blog / Website Dari Blogger

2008-07-18T19:44:00.002+07:00

Kenapa kita membuat Blog? karena Blog merupakan website yang Gratis tanpa perlu beli domain dan hosting, apaan tuh domain dan hosting nanti kita bahas berikutnya yang penting saat ini kita fokus dulu bagaimana caranya membuat Blog. Blog yang kita buat kali ini menggunakan Blogger milik Google.

Internet Marketing Companies, Online Marketing Degree, Online Marketing Service

2008-07-16T22:11:00.002+07:00

by: Jan Michael Balasa

ONLINE MARKETING SERVICE

Online Marketing Service, also referred to as Internet marketing service is about using the Internet as another channel to market your business or organization. It’s about broadening your Web visibility, attracting qualified visitors to your website or getting interested people to email or call without even needing to come to your site. When visitors do come, through on-site marketing efforts and strong features, you lead them to do what you want them to do: fill out a form, register for an event or make a purchase from you through the internet usage. Some people would be eased to make their necessary work about their company by providing online worker from other place to make their job more easy to do.

Online Marketing Service builds, executes and measures direct response strategies using the Internet. Some key areas that the company should consider to concentrate on are acquisition of specific information, retention of the data being given on the site, awareness of how the site should be handled, optimization of the site content and behavior, and conversion of details through a more useful resource to the users online.

Here are some of the processes that the company should consider in getting their online marketing more effective:

1. Define Your Goal - work together with every member of your company to help clearly define exactly what it is you want to accomplish towards a more fruitful future using the online marketing service and how to set up goals which are important to the company.

2. Develop the Plan – the company should develop strategic, effective and measurable direct response marketing plans designed to achieve the company goals. Through the company's efforts of each member, a more suitable and easy way of conducting the plan can be performed.

3. Execute the Plan - provide capable and experienced project management throughout the entire implementation process. Each member of the company should be reliable, thorough, well-connected, and determined to make satisfied clients that are connected to the company. With these at hand, satisfied clients are willing to cooperate and pay more for the efforts of the company.

4. Measure the Results - No online marketing campaign is complete without measuring the results. Internet marketing strategies take tracking and measuring of the clients website advertisements before implementation occurs. This way, the company can measure their effectiveness to the clients as well as how better they know their company's effectiveness in the process. With the good results that the company is displaying, more and more clients are willing to be with the company and won't have second thoughts of paying a good amount for a good service that the company offers. Clients' satisfaction are very vital when it comes to consideration about the company's main goal.

ONLINE MARKETING DEGREE

Online Marketing Degree generally refers to the degrees that are offered in the internet through advertisements and well-presented by different courses that are being offered by the colleges and universities throughout the globe. It most likely want to prepare individuals in undertaking and managing the process of developing consumer audiences and moving products from producers to consumers by the use of the internet.

A more easy way to determine whether you're making the right decision in improving and pursuing your career as student is to continue studying and taking one of the major courses that the college or university offers. Online Marketing Degree includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

Many colleges and universities have come up with the idea of advertising their different online courses because through this, a more practical, faster and easier way of advertising through the web can be seen and noticed. They will no longer have to make certain advertisements through television and radios just around their country but through online marketing service. The degrees that they offer will be seen by anyone from anywhere around the globe by the use of the internet. An effective way of advertising without the high costing.

A slight example on the online marketing degree is the Bachelor of Science in Business Administration – Marketing (B.S.B.A./MKT.) which puts working professionals on a clear path to lifelong learning and success. Maximizing their career opportunities, making important contributions to the profession, reaching the potential—that define success.

Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, the students will gain knowledge and experience in areas vital to business and society. This concentration will help the students develop insights into an organization’s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.

Another example of an online marketing degree is the Master of Business Administration in Marketing (M.B.A./MKT.), it provides students with the ability to examine the relationship between marketing and corporate strategy and the tools necessary for developing and implementing strong marketing tactics throughout the companies in which they work. Through a hands-on curriculum including case analyses, this specialization lays the practical groundwork necessary for students interested in strengthening or furthering their career as a marketing professional or decision maker.

INTERNET MARKETING COMPANIES

Internet Marketing is a broad term that can include everything from pay-per-click management to a full-blown online marketing campaign that builds traffic and tracks site visitors to increase conversions from all mediums. Internet Marketing can be thought as encompassing all of the following disciplines: search engine optimization, pay-per-click management, link building and affiliate marketing.

Internet Marketing Companies work solely towards getting their client’s product or services marketed online, and this is really becoming something that modern businesses can’t live without. Obviously, an Internet marketing company can’t use the same techniques that a traditional advertising agency would use, such as television commercials and special promotions.

The things that an Internet marketing company can do are pretty amazing, though, because the costs are fairly low and the results can potentially reach a global audience. The interactive nature of Internet marketing, which allows businesses to draw out an instant response from potential customers, is a unique quality of the medium. Internet marketing companies can bring creative and technical aspects together, including design, development, advertising and sales. Internet marketing methods include search engine optimization, pay per click management, display advertising, email marketing, interactive advertising, blog marketing, and viral marketing.

The services that an Internet marketing Company offers aren’t always something tangible that people can see, although things like banner ads and social media marketing (using sites like MySpace) are quite visible. Things like search engine optimization and pay per click management are more intangible, but they help promote a website by placing it where people will see it when they are looking for that type of product or service. Internet marketing companies grow and promote an organization using online media.

An Internet marketing company does not simply build a website or promote a website… They make that website visible to people who are likely to become real paying customers. For some reasons, people are making easier ways of advertising their products and news through the Internet because of its lower cost and its effectiveness. Consumers can see the products and massive orders and requests could be in any instant on line with the company which provides the products.

An online marketing campaign is necessary these days with the Internet become bigger and bigger by the day. Therefore, it is crucial to hire an effective Internet marketing company to help your business achieve the online results you are looking for.

Since the advent of the World Wide Web, there have been many new evolutions to online marketing. Thankfully, there are many Internet marketing companies that can show you the ropes about the industry so that you can capitalize with your online venture.

There is a wide variety of items that a quality Internet marketing company can provide to your business. One of the main sources of online marketing is in search engine optimization, commonly referred to as SEO. This process simply refers to the act of ensuring that your website appears in the top of the major search engines such as Google, Yahoo and MSN. This is achieved by submitting articles and keyword phrases all over the Internet because the more links that your website has on the Net, the higher your search engine ranking will be. Since most customers will choose to use the services of a company that is among the top ten in the search engines, SEO can work wonders for your online venture.

However, an Internet marketing company also has many other services that can benefit your business. Many of these particular companies also provide website designing and graphic design help that will make your website much more appealing to the public. If you search hard enough, you will be able to find a quality company that will produce your website from the ground up and then use SEO to ensure that your site gets the recognition it deserves.

Link to join Linkshare.com

2008-07-09T09:56:00.002+07:00

Created by Jubdil Januar

How to register as affiliate partner at Amazon.com

2008-07-09T09:51:00.002+07:00

Created by Jubdil Januar

How to join bisnis pay per click

2008-07-09T09:45:00.002+07:00

Created by Jubdil Januar

Link to join caracariuang.com

2008-07-08T22:06:00.000+07:00

Created by Jubdil Januar