Market Tonic

Your Brand is Special

Mon, 27 Feb 2012 17:12:00 GMT

Your brand is the total experience your customers and consumers-at-large have with your company

The Joys of Traveling

Tue, 10 Jan 2012 16:38:00 GMT

Frequent travelers come across many interesting people and scenarios, both health- and non-health-related. It also means lots of TSA which, apparently, often takes issue with healthy foods.

PR Stunts

Mon, 26 Dec 2011 14:00:00 GMT

Even when publicity stunts go awry, they can still raise a company's profile.

Public Relations on the Upswing

Wed, 21 Dec 2011 14:00:00 GMT

The PR industry is doing more hiring, as more companies discover the power of positive, proactive press.

Demand for IPOs Shrivels

Tue, 20 Dec 2011 14:00:00 GMT

While IPOs have been disappointing this year in general, an industry firm is leading the pack.

The Hunger Battle is Always in Season

Mon, 19 Dec 2011 14:00:00 GMT

While the holidays attract public support for charities that address hunger, the need is felt throughout the year.

Building Relationships with Editors

Thu, 15 Dec 2011 14:35:00 GMT

Looking to increase your industry profile? It's time to build some relationships with the key editors.

Celeb Launches Supplement Line

Mon, 14 Nov 2011 13:00:00 GMT

Football legend Dan Marino invests in a Florida supplement company, putting his money behind a line he's been repping as spokesman.

Eating on $4.50 a Day

Thu, 10 Nov 2011 13:00:00 GMT

Can Americans get healthy and budget conscious by turning to a more nutritious diet, while still staying on a low daily food budget?

Dippin’ Dots Files Chapter 11

Mon, 07 Nov 2011 14:29:00 GMT

The "ice cream of the future" maker takes action to stave off bankruptcy.

Hispanic Media Continues its Growth Pattern

Fri, 02 Sep 2011 12:00:00 GMT

Dietary supplement companies looking for a new market opportunity may want to consider reaching out to the Hispanic and Latino communities, which are not only interested in those products, but also amenable to media marketing approaches.

Mumbai Rumblings via Social Media

Mon, 18 Jul 2011 12:00:00 GMT

Sites such as Twitter and Facebook were not only used to spread the news about the bombings in India, but also to assist in emergency response.

What Would You Want for the Jeter Ball?

Thu, 14 Jul 2011 12:00:00 GMT

Industry East Coasters chime in on what they would have asked for had they caught that 3,000th hit from Derek Jeter.

Drink Your Vitamins and Drive at Your Own Risk

Tue, 12 Jul 2011 19:43:00 GMT

Acai makes its way into the cocktail hour for an ultimate “functional food."

Can Top-Level Domain Names Be Coming Soon?

Wed, 22 Jun 2011 13:00:00 GMT

The expansion of generic LTDs could allow companies to create brand-specific domains or create generic names, provided they can meet the high price point.

Public Relations Evaluation

Mon, 20 Jun 2011 14:23:00 GMT

Determining the effectiveness of PR efforts is an ongoing challenge that involves a number of techniques, but still struggles to ultimately understand human behavior.

The True Meaning of an Autograph

Wed, 25 May 2011 14:32:00 GMT

Saying farewell to baseball great Harmon Killebrew, a real gentleman and truly down-to-earth person.

Corporate Branding – Uncovered: Part One

Thu, 12 May 2011 13:00:00 GMT

Before you can embark on a corporate branding initiative, it’s important to understand what corporate branding is … and what it is not.

New York Bound

Tue, 10 May 2011 20:36:00 GMT

After a successful SupplySide East, it’s time to turn our attention to the 2012 MarketPlace event in NYC.

Mobile Services Shopping on the Rise

Tue, 19 Apr 2011 12:00:00 GMT

Is it time for manufacturers and retailers to partner to create one-stop-shopping and pull shoppers through the transaction process?