Market Vertical Partners

Google Adwords Certification

chuckaikens — Fri, 03 Jul 2009 01:03:55 +0000

It took us long enough, but we finally talked one of our employees into studying and taking the exam for the Google Adwords Certification. Congrats to Ryan Pezzotti who passed with ease! Email me if you want to know his *actual* test result.

I guess this makes us official PPC experts ;) JK. MVP has been managing Google Adwords Accounts for over 3 years and currently manages Paid Search for over 25 small - medium sized businesses totaling over $100,000 in monthly spend. Contact MVP if your SMB or B2B website is looking for a PPC firm to not only manage, but optimize your Paid Search marketing campaign.

5 Questions to Ask SEO Companies

chuckaikens — Wed, 24 Jun 2009 18:33:06 +0000

The field of search engine optimization (SEO) contains companies with varying skill levels and capabilities. SEO consulting practices differ from one SEO company to another. Hiring an SEO company who uses optimal SEO practices can make the difference between high search engine rankings and not being found in the search results. If you are marketing a website or are responsible for reviewing SEO companies for your business, you cannot afford to overlook this information. Read this article and you will find the top 5 SEO questions to consider before hiring an SEO company for your business.

What websites have you worked on before?
Can I call your references?
What do you think of my website?
What techniques will you use to increase traffic volume?
What can you guarantee?

What websites have you worked on before? A good SEO company should have worked on a few dozen websites at bare minimum. Every website has its own degree, and a solid SEO company will have come across unique challenges with each website.

Can I call your references? It is not uncommon for SEO customers to demand non-disclosure agreements. However, there are generally a few people who are willing to be called as a reference, especially if the consultant delivered substantially good work.

What do you think of my website? Some SEO companies will not look at your website without getting paid first. If someone is proposing an SEO job without at least looking through your website structure, you can put them at the bottom of the list of potential SEO companies. Almost any good SEO company would point out obvious SEO impediments before submitting a proposal. You shouldn’t expect to get in-depth optimization advice for free, but if your consultant did not mention a major obstacle, it is always possible that he or she did not notice it, which is a red flag in itself.

What techniques will you use to increase traffic volume? Will they make changes to your existing website coding or will they just be adding or revising meta tags? Will they be performing SEO copywriting and editing to add relevant keywords to your visible page text? Will they be adding new pages, or possibly redesigning your navigation to make it more search engine friendly? Make them define their successful SEO practices and methods.

What can you guarantee? If an SEO company is offering high-ranking guarantees - how is that possible when no one can control or influence the search websites? Even Google’s own published guidelines states: “No one can guarantee a #1 ranking on Google. Beware of SEO companies that claim to guarantee rankings, or that claim a “special relationship” with Google, or that claim to have a “priority submit” to Google. There is no priority submit for Google.”

MVP Moves to Denver Office

Wed, 13 May 2009 20:33:47 +0000

We are pleased to announce that MVP is moving to a new office near downtown Denver during the month of May 2009. The new office is located on Platte Street, near downtown Denver. The address is as follows:

Market Vertical Partners
1553 Platte Street, Suite 301
Denver, CO 80202

After moving into the Denver Office, we will continue to use the present telephone and facsimile numbers, which are:

Telephone: 303-955-5228
Fax: 303-648-5208

Our website is unchanged and remains “www.marketverticalpartners.com”. There will be no problem for any correspondence mailed to the present address, but we hope you can update the change as soon as possible.

It is to meet the needs of the fast growth of the firm as well as to improve our working conditions that we decide to acquire the new office. Once again, we are very pleased to announce the Market Vertical Partners new office location.

Facebook Advertising

chuckaikens — Sat, 07 Mar 2009 03:50:56 +0000

Interesting in advertising on Facebook.com where you can reach over 175,000,000 active users on one of the fastest growing websites on the Internet? Market Vertical Partners, MVP will help you build a page, create your ad messagesl, and target by age, gender, location, employer, and more.

Facebook advertising allows you to reach your exact audience and connect real customer to your business. You can choose from pay per click (CPC) or impression (CPM). If you are interesting in learning how to promote your business on Facebook, let’s talk about your internet marketing strategy.

Colorado Christian University PPC Success

chuckaikens — Fri, 06 Feb 2009 03:59:47 +0000

Colorado Christian University has been working with MVP for over almost 2 years now and we are still extremely pleased with the tangible results they consistently deliver for us. They have helped us gain momentum for our online education programs and we have leveraged the website and search marketing to consistently achieve our student enrollment goals. Just as an example, we already have 43 people signed up for our next informational session and most of them tell us they found us online. Thank you for your hard work and leadership as we continue to develop our online marketing strategies.

Larry Robison, Director Marketing Promotions

Article Writing For Link Popularity

chuckaikens — Fri, 06 Feb 2009 03:49:34 +0000

One effective method of building links is to write articles and submit them to popular article repositories. Here are a few examples of recent articles we have written for MVP:

If your company is interested in building links for your website via article writing, let’s talk more about link building campaigns.

Yahoo Paid Inclusion

chuckaikens — Wed, 07 Jan 2009 03:49:42 +0000

The Yahoo! Paid Inclusion program (also known as Yahoo Search Submit Pro) enhances and accelerates your organic search rankings on Yahoo!. With Paid Inclusion, we control your natural search messaging (titles, descriptions, and body content), directing highly relevant traffic to each listing without ever touching the client’s site.

* Guaranteed Organic Inclusion
* No Management or Set-Up Fee
* Controlled Marketing Message
* Rapidly Refreshed Content
* Low Fixed Cost Per Click
* Quality Search Results at a Low Cost

The cost is a flat rate per click, no matter where the listing lands in the natural search results. We have found the Yahoo Paid Inclusion program to be a high converting, high ROI program since the listing shows in the natural search listings and has such a low cost for your targeted keywords. All incurred charges will be added to your monthly invoice as a line item expense to allow for easy tracking and payments.

Link Building With Articles

chuckaikens — Tue, 30 Dec 2008 13:44:04 +0000

One effective method of building links is to write articles and submit them to popular article repositories where webmasters can freely use this content for their own website. Our premium article writing service creates a unique article topic for each article website.

Here are a few examples of articles that were recently written for MVP:

These links contain links in the articles as well as links in the published profile promoting a variety of different targeted keywords for organic rankings.

Jabber, Inc Client Testimonial

Fri, 14 Nov 2008 22:33:43 +0000

“MVP has been instrumental in helping us implement and refine our search engine marketing program.

Their systematic approach and willingness to share their knowledge and expertise has enabled us to successfully execute on-going campaigns that have resulted in significant traffic growth through paid placement ads, and improvements in organic rankings through search engine optimization.

MVP has been extremely responsive, thorough, and professional while delivering measureable results.”—Jabber, Inc.

Social Marketing Services

chuckaikens — Tue, 11 Nov 2008 16:46:34 +0000

Our social media marketing is designed to help your business gain exposure on popular social networking sites like Facebook, Twitter, MySpace, and Linked In. In addition, our research team will participate in forums, comment on top blogs, and submit your website to industry niche directories.

If you are looking for more visibility online, our social marketing service will help you attract new customers, connect with existing clients, and your position your business for the future of internet messaging. Contact us today to learn about more about this new marketing service from MVP - Market Vertical Partners.