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Twitter has become a social networking phenomenon. This stream of consciousness type media outlet is followed religiously by millions on a minute by minute basis, which makes it an exciting new source of real time information. Google saw the potential to provide searchers with another form of search information that is more up to date and can be better targeted to their keywords than traditional search links. Google announced that they would be adding Twitter to their regular search pages on October 21, 2009 at the Web 2.0 summit. The addition of Twitter “tweets” to search results is predicted to influence businesses in several different ways.

One direct impact on Twitter’s business is that it may have found a steady source of revenue from the deals inked with both Google and Bing. Up until now business analysts have been skeptical of how long Twitter could maintain its forward progress without using ads from vendors on its site to generate stable revenue. Now that it is receiving a steady stream of capital from the two giants in the search engine industry it looks like Twitter will be able to strengthen its market share and enhance its services. This should foster new innovation and competition in the social networking niche of the Internet that can be taken advantage of by businesses looking for new media outlets.

This new type of search provides attractive opportunities for businesses in that they will be able to convey real time information to a much broader audience than if they were using regular search engines alone. For example, vacationers at a beach resort can tweet about the current weather conditions and their experiences at the resort while they are actually there. If a user is searching for a vacation spot they can get that in-depth real time information by people who are actually there instead of just a flat marketing site or a room rate from a standard search. This gives them the ability to make more informed decisions by getting reviews from people that they already trust who are inside their social networking circle.

The type of information generated from Twitter could be extremely useful to report weather conditions, stock quotes, breaking sports news, and many other types of time sensitive information. It also can be a great way of broadcasting news and information directly from laptops and cell phones. Twitter represents the masses and gives everyone a voice instead of information influenced by the media, politicians, and personalities that can manipulate information to suit their purposes and agendas. It lets the user drill down to the micro level of news.

Businesses can take advantage of the type of information that Twitter provides in order to reach out to customers on a larger scale. Searchers can see information about businesses that standalone marketing pages can’t convey. Since the information is coming directly from other real people inside the searcher’s own networking circle the information is much more reliable. This would be great for reviews of services provided by businesses and give them a stronger outlet to represent themselves and give a more in depth explanation of what they offer. This is only the beginning and these types of technology partnerships could prove to provide many new opportunities for businesses to increase their exposure to markets and customers.

Linking Matters
According to a recent survey of SEO Experts by SEOMoz, around 66% of the Google Ranking Factors relate to Domain Trust, Link Popularity, and Anchor Text found in external links.

Link Building Is Hard

This same website asked its SEO members what was the hardest part of SEO? Over 60% picked Link Building Campaigns.   Google trusts links because it takes time, money, brand, great content, and more to build a quality link profile.

Backlinks, Google Rankings, and the traffic they generate are worth the investment.   Most businesses and website owners under estimate both the value of their current links and the amount of energy and effort it takes to build quality and trusted links to both their domain and to specific pages.

Link Building Campaigns

History of links is a factor – the sooner you begin your campaign the sooner you can grow your link base and trust. We make it easy to get started with our standard Link Building Campaign package that can be completed in 6 months.  We have worked on building links for years with some of our clients, but you can decide if you want to continue or move to more advanced link building strategies after our first Link Building Campaign.

Learn more about Market Vertical Partners Link Building Campaigns

This comes after much speculation as to whether the program would continue following the Microsoft/Bing merger in addition to the controversy around whether or not paid search results belong inside of the organic list. Instead of continuing the paid inclusion program, Yahoo! will be focusing resources upon enhancing their search advertising program through increased relevancy, ROI, and rich ad targeting.

They have made the announcement now so that they can help transition clients off of the program by the end of the year.

For more information, please refer to the following post:
http://searchengineland.com/yahoo-to-drop-paid-inclusion-program-27852

I guess this makes us official PPC experts   JK.  MVP has been managing Google Adwords Accounts for over 3 years and currently manages Paid Search for over 25 small – medium sized businesses totaling over $100,000 in monthly spend.  Contact MVP if your SMB or B2B website is looking for a PPC firm to not only manage, but optimize your Paid Search marketing campaign.

1. What websites have you worked on before?
2. Can I call your references?
3. What do you think of my website?
4. What techniques will you use to increase traffic volume?
5. What can you guarantee?

What websites have you worked on before? A good SEO company should have worked on a few dozen websites at bare minimum. Every website has its own degree, and a solid SEO company will have come across unique challenges with each website.

Can I call your references? It is not uncommon for SEO customers to demand non-disclosure agreements. However, there are generally a few people who are willing to be called as a reference, especially if the consultant delivered substantially good work.

What do you think of my website? Some SEO companies will not look at your website without getting paid first. If someone is proposing an SEO job without at least looking through your website structure, you can put them at the bottom of the list of potential SEO companies. Almost any good SEO company would point out obvious SEO impediments before submitting a proposal. You shouldn’t expect to get in-depth optimization advice for free, but if your consultant did not mention a major obstacle, it is always possible that he or she did not notice it, which is a red flag in itself.

What techniques will you use to increase traffic volume? Will they make changes to your existing website coding or will they just be adding or revising meta tags? Will they be performing SEO copywriting and editing to add relevant keywords to your visible page text? Will they be adding new pages, or possibly redesigning your navigation to make it more search engine friendly? Make them define their successful SEO practices and methods.

What can you guarantee? If an SEO company is offering high-ranking guarantees – how is that possible when no one can control or influence the search websites? Even Google’s own published guidelines states: “No one can guarantee a #1 ranking on Google. Beware of SEO companies that claim to guarantee rankings, or that claim a “special relationship” with Google, or that claim to have a “priority submit” to Google. There is no priority submit for Google.”

Facebook advertising allows you to reach your exact audience and connect real customer to your business.   You can choose from pay per click (CPC) or impression (CPM).  If you are interesting in learning how to promote your business on Facebook, let’s talk about your internet marketing strategy.

Larry Robison, Director Marketing Promotions

One effective method of building links is to write articles and submit them to popular article repositories. Here are a few examples of recent articles we have written for MVP:

• http://www.articlesbase.com/online-promotion-articles/the-importance-of-link-building-695797.html
• http://activerain.com/blogsview/850628/How-Important-is-SEO-to-your-Website
• http://www.articledashboard.com/Article/Domain-Names-and-SEO/664677
• http://www.articleoutpost.com/articles/240820/1/What-are-SEO-friendly-links/Page1.html

If your company is interested in building links for your website via article writing, let’s talk more about link building campaigns.