Marketing-Gimbal tag:typepad.com,2003:weblog-1495494 2012-01-18T09:50:33-07:00 This is a blog to help “40 somethings” decipher fact from hype within the latest marketing hysteria. TypePad What Does Marketing Do? tag:typepad.com,2003:post-6a00e54f9b1c7e8834016760b4e1f9970b 2012-01-18T09:50:33-07:00 2012-01-18T09:56:34-07:00 Internal multimedia presenation on what the end to end marketing function does inside one particular comapny C. Edward Brice http://marketinggimbal.typepad.com/marketinggimbal/2012/01/what-does-marketing-do.html Target Fails To Connect The Dots With Missoni Launch tag:typepad.com,2003:post-6a00e54f9b1c7e883401539194956d970b 2011-09-13T17:33:33-07:00 2011-09-13T17:34:14-07:00 Target Fails To Connect The Dots With Missoni Launch C. Edward Brice http://marketinggimbal.typepad.com/marketinggimbal/2011/09/target-fails-to-connect-the-dots.html The Best Socially Connected Marketing Campaign of 2011: Museum of Me tag:typepad.com,2003:post-6a00e54f9b1c7e8834014e88d9e0a6970d 2011-06-02T14:55:00-07:00 2011-06-02T14:54:49-07:00 I recently tried Intel’s interactive brand campaign, in support of launching their Icore5 processors, and was blown away by the creativity, and the personal level of engagement their brand had with me for 2 minuets. This is what socially connected... C. Edward Brice http://marketinggimbal.typepad.com/marketinggimbal/2011/06/the-best-socially-connected-marketing-campaign-of-2011-museum-of-me.html The Coming Future of the Greatest Sponsorhsip Ever Sold tag:typepad.com,2003:post-6a00e54f9b1c7e8834014e883a06dd970d 2011-05-03T14:02:25-07:00 2011-05-03T14:01:24-07:00 A fantastic TED talk by Morgan Spurlock of "SuperSize Me" about the world of big corporate advertising and its incestuous relationship with the media channels. Morgan's new movie "POM Presents: The Greatest Movie Ever Sold" The thought of true transparency... C. Edward Brice http://marketinggimbal.typepad.com/marketinggimbal/2011/05/the-coming-future-of-the-greatest-sponsorship-ever-sold.html The New New Marketing Hype: Pink Ponies tag:typepad.com,2003:post-6a00e54f9b1c7e88340147e1554585970b 2011-01-06T17:20:05-07:00 2011-01-06T17:15:48-07:00 In the days of hype, and circumstance there are far too many marketers who jump from one tactic/fad to the next in search of the holy grail, assuming they can even define what the holy grail of marketing is. From... C. Edward Brice http://marketinggimbal.typepad.com/marketinggimbal/2011/01/the-new-new-marketing-hype-pink-ponies.html Top Ten B2B Marketing Mistakes and How To Avoid Them tag:typepad.com,2003:post-6a00e54f9b1c7e88340147e0e71daa970b 2010-12-21T09:40:59-07:00 2010-12-21T09:40:51-07:00 A few months ago I contributed to this crowd sourced effort by Mac McIntosh and Dianna Huff. The ebook is now complete and available for free download. In this ebook ten broad categories of mistakes were identified that B2B marketers... C. Edward Brice http://marketinggimbal.typepad.com/marketinggimbal/2010/12/top-ten-b2b-marketing-mistakes-and-how-to-avoid-them.html Is Your Marketing Automation Vendor Bringing Risk To Your Brand Equity? tag:typepad.com,2003:post-6a00e54f9b1c7e88340147e0bd7c14970b 2010-12-15T14:57:30-07:00 2010-12-15T14:56:53-07:00 With Wikileaks, and the emergence of “Hacktivism” corporations everywhere are finally getting the message that they, and their customer’s data are only as secure as their weakest link. Notably this week we heard of McDonalds’ losing customers emails due to... C. Edward Brice http://marketinggimbal.typepad.com/marketinggimbal/2010/12/is-your-marketing-automation-vendor-adding-risk-to-your-brand-equity.html Will Super Bowl XLV Kill The Social Media Star? tag:typepad.com,2003:post-6a00e54f9b1c7e88340148c6c03ebc970c 2010-12-14T19:19:36-07:00 2010-12-14T19:13:19-07:00 I came across a recent article in USA Today this week on how most of the major marketers who are advertising during Super Bowl XLV will unveil social media contests, as part of their campaign effort. The article noted that... C. Edward Brice http://marketinggimbal.typepad.com/marketinggimbal/2010/12/i-came-across-a-recent-article-in-usa-today-this-week-on-how-most-major-marketers-who-are-advertising-during-super-bowl-xlv-w.html More Marketers To Start Blogging tag:typepad.com,2003:post-6a00e54f9b1c7e88340134864ba0e3970c 2010-08-18T16:07:00-07:00 2010-08-18T16:06:35-07:00 According to recent research by eMarketer more companies will start blogging to support their marketing efforts with 43% of all US companies expected to have some form of blog in use for marketing by 2012. What’s still amazing to me... C. Edward Brice http://marketinggimbal.typepad.com/marketinggimbal/2010/08/more-marketers-start-blogging.html Are Mormons Better Marketer's Than Jews? tag:typepad.com,2003:post-6a00e54f9b1c7e88340133f3221340970b 2010-08-17T13:58:21-07:00 2010-08-17T13:57:43-07:00 Be a Mormon and not a Jew when it comes to your viral marketing according to Jonah Peretti, CEO at Buzzfeed. Peretti posts 5 tips on how to make a message or idea go viral in todays environment: · Create... C. Edward Brice http://marketinggimbal.typepad.com/marketinggimbal/2010/08/are-mormons-better-marketers-than-jews.html