Marketing-Gimbaltag:typepad.com,2003:weblog-14954942009-07-09T14:31:20-07:00This is a blog to help “40 somethings” decipher fact from hype within the latest internet marketing hysteria.TypePadIn the Age of Social Media Brands Would Do Well to Take Every Complaint Seriouslytag:typepad.com,2003:post-6a00e54f9b1c7e8834011570f28200970c2009-07-09T14:31:20-07:002009-07-09T14:34:45-07:00Should you care if some irate client complains on Twitter that he wasn’t happy with your service? After all he only has a few followers. Most people look askance when you ask them if they blog, or tweet. What’s a...C. Edward Bricehttp://marketinggimbal.typepad.com/marketinggimbal/2009/07/should-you-care-if-some-irate-client-complains-on-twitter-that-he-wasnt-happy-with-your-service-after-all-he-only-has-a-f.htmlB2B CMO’s Still Don’t Get Social Mediatag:typepad.com,2003:post-680423632009-06-12T12:36:57-07:002009-06-12T12:36:57-07:00BtoB Online caught up with several CMO’s to get their take on what they are doing different this year versus last year. In short: · Trend to Online media · Much more use of social media in marketing programs ·...C. Edward Bricehttp://marketinggimbal.typepad.com/marketinggimbal/2009/06/b2b-cmos-still-dont-get-social-media.htmlThe Evolving Role of PR and Social Media: 5 Questions with Lois Paul of Lois Paul & Partners tag:typepad.com,2003:post-678662412009-06-08T15:59:57-07:002009-06-08T15:58:24-07:00Lois Paul co-founded LP&P in 1986, with the aim of building an agency that did high-tech public relations a different way. Prior to founding LP&P, Lois was executive editor/features and a founding member of PC Week (now eWeek). During her...C. Edward Bricehttp://marketinggimbal.typepad.com/marketinggimbal/2009/06/lois-paul-co-founded-lpp-in-1986-with-the-aim-of-building-an-agency-that-did-high-tech-public-relations-a-different-wa.html5 Key Insights for CMOs from CMOstag:typepad.com,2003:post-677984192009-06-07T17:33:02-07:002009-06-07T17:33:02-07:00I’m a member of great social media community called The CMO CLUB. The community is for senior marketing leaders to come together and share ideas, and thoughts on the issues of the day. Pete Krainik, started the club and has...C. Edward Bricehttp://marketinggimbal.typepad.com/marketinggimbal/2009/06/5-key-insights-for-cmos-from-cmos.htmlSaying Goodbye to the Consummate English Gentlemantag:typepad.com,2003:post-676960512009-06-05T17:33:04-07:002009-06-06T08:22:01-07:00It came as sad and shocking news that an old colleague of mine, Neil Warrior, was on the ill fated Air France Flight 447 last week. Neil was one of the warmest individuals I have known and was often referred...C. Edward Bricehttp://marketinggimbal.typepad.com/marketinggimbal/2009/06/saying-goodbye-to-the-consummate-english-gentleman.htmlEnterprise Car Rental Delivers an Exceptional Brand Experiencetag:typepad.com,2003:post-674907552009-05-31T19:02:15-07:002009-05-31T19:02:15-07:00My wife and I returned from our annual trip to Martha’s Vineyard to ready our home for the rental season. As with any trip these days it’s stressful, taxing and can sometimes be downright painful. We were in a rush...C. Edward Bricehttp://marketinggimbal.typepad.com/marketinggimbal/2009/05/enterprise-car-rental-delivers-an-exceptional-brand-experience.htmlTwitter Helps Latest LA Food Sensation Gather Its Tribestag:typepad.com,2003:post-669089092009-05-17T22:13:54-07:002009-05-17T22:17:42-07:00Kogi is the latest phenomenon in LA dining. Chef, at world famous restaurant, decides to forgo glitz and glamour and create a unique fusion of Korean and Mexican food and serves up these delectable concoctions in roving catering vans all...C. Edward Bricehttp://marketinggimbal.typepad.com/marketinggimbal/2009/05/twitter-helps-latest-la-food-sensation-gather-its-tribes.htmlCindy Kim Has A Blogtag:typepad.com,2003:post-668711372009-05-16T15:39:44-07:002009-05-17T11:59:36-07:00I wanted to give a shout out to my colleague, Cindy Kim,who works with me at Lumension. Cindy is the consummate PR professional, and one who really understands how to weave core PR principles in with the new social media...C. Edward Bricehttp://marketinggimbal.typepad.com/marketinggimbal/2009/05/cindy-kim-has-a-blog.htmlMe 2.0: A Guide to Building a Personal Brand Online & Beyondtag:typepad.com,2003:post-653872992009-04-12T19:02:43-07:002009-04-12T19:02:43-07:00Dan Schawbel recently launched his new book Me 2.0. In it, Dan introduces the reader to the idea that in the 21st century you really need to think about building, and enhancing your personal brand via online and offline methods....C. Edward Bricehttp://marketinggimbal.typepad.com/marketinggimbal/2009/04/me-20-a-guide-to-building-a-personal-brand-online-beyond.htmlIf You’re an Over 40 Marketing Professional You Must Wake up and Understand the Importance of Twittertag:typepad.com,2003:post-647922152009-03-28T23:07:38-07:002009-03-29T18:05:32-07:00Recently I have heard several of my professional colleagues across small and large companies, but all over 40, commenting that they didn’t get twitter, thought it was stupid, and didn’t have time for it. I have heard these same musings...C. Edward Bricehttp://marketinggimbal.typepad.com/marketinggimbal/2009/03/if-youre-an-over-40-marketing-professional-you-must-wake-up-and-understand-the-importance-of-twitter.html