Marketing 2.0

Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%

emmanuel@eobadia.com (Emmanuel Obadia) — Tue, 25 Aug 2009 16:41:00 +0000

A recent study published by ComScore and its research partner dunnhumbyUSA, shows that consistent online advertising can actually lift retail sales in the CPG industry by 9% over a 3 months period and contribute more to brand building than TV ads (+8% over a 12 months period according to an Information Resources, Inc. report.). "These early results confirm the ability of online advertising to...

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Social Networking Users Demand for a Single Place for their Digital Identity

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 22 Aug 2009 08:24:00 +0000

Power To The People: Wave 4 Social Media Study by Universal McCannView more documents from IN2marcom .com. Good Material to support our Marketing Plans. This Universal McCann research is conducted every year and this is the 4th Wave. Social Media is taking the web planet by storm but now is the time where it seems active internet users - those accessing at least every other day - are looking for...

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Larry Ellison and Scott McNealy at Java One video

emmanuel@eobadia.com (Emmanuel Obadia) — Thu, 04 Jun 2009 07:55:00 +0000

What a pleasure to see these two great leaders on stage again. How could one imagine Scott would love to go on stage with Sam Palmisano ;-) Many have been asking me about the underlying strategy of Sun's acquisition by Oracle, Scott gives it a clue: free advertising for winning the America's cup and cutting travel expenses on Java One Japan by doing it in Larry's garden. We do not know what's...

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Enterprise 2.0 is coming: 30% of executives see social networking belonging to their business strategy

emmanuel@eobadia.com (Emmanuel Obadia) — Sun, 31 May 2009 09:07:00 +0000

A recent research from Deloitte - see chart - gives us a clear signal that Enterprise 2.0 is making progress in our 2009 corporate world. As expected, this social transformation is coming from the people getting self-organized rather than from the top, as anticipated in the very good book Here Comes Everybody: The Power of Organizing Without Organizations. As a matter of fact, 55% executives...

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B2B Marketers’ Priorities and Pain Points for 2009

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 24 Jan 2009 10:44:00 +0000

According to Marketing Sherpa new research, the previous one was conducted in Feb 2008, B2B marketers will focus on: Dealing with lengthening sales cyclesDoing more with lessWeb 2.0 and social media marketingFocusing on lower-cost, high-impact lead gen tactics I will obviously only highlight the point 2. which wouldn't have been on the list a few month ago. I remember being looked at as a...

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Video is even more Web 2.0 mainstream in 2009

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 10 Jan 2009 10:41:00 +0000

According to Comscore, 77% of the US Internet audience viewed video online in November 2008 for a total of 12.7B videos viewed, growing 34% compared to 2007. Do you really consider your 2009 campaigns without it? So, some numbers for you: YouTube is is still on Top, representing 98% of all videos viewed on Google's sites.The average online video viewer watched 273 minutes of video. 97 million...

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Happy New 2009 Year

emmanuel@eobadia.com (Emmanuel Obadia) — Fri, 02 Jan 2009 17:54:00 +0000

I strongly believe that 2009 will be the opportunity for everyone to revisit everything they've been doing so far. Our values are changing, rules must follow thus giving birth to a better world.I wish you a very happy 2009 new year looking at the stars with a smile on your face.

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For the first time: the Web, 2nd to TV, surpasses all other media as News Source

emmanuel@eobadia.com (Emmanuel Obadia) — Tue, 30 Dec 2008 14:32:00 +0000

I know most of you could perceive it naturally or because you're very much web centric (is this a sign of youth ;-), but I found it interesting to see it confirmed by research: the web is now the preferred source of information - whether national or international - for 40% of the researched compared to 24% in September 2007. Wow! That's a big wave in my opinion, a tipping point I should say. The...

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Holiday season sales online down just 1% despite 5 days shopping missing vs 2007

emmanuel@eobadia.com (Emmanuel Obadia) — Wed, 24 Dec 2008 13:36:00 +0000

According to ComScore, this online holiday season is impacted by 5 fewer shopping days this year compared to last year. The impact seems to be contained to 1% decrease. The increased average online spending per day between Thanksgiving and Christmas ($643M, up 5% from last year) does not compensated for 16% decreased number of shopping days for this period. The e-commerce spending for the first...

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2009 IT Trends: can community based IT services on the cloud help?

emmanuel@eobadia.com (Emmanuel Obadia) — Fri, 12 Dec 2008 19:02:00 +0000

As 2009 sets itself to unfold, major IT trends are starting to shape our future. In a nutshell we should be watching: Green ITExpense CuttingCloud ComputingVirtualizationMobile ComputingSOA/WOALeaning ArchitectureSocial Software, Enterprise 2.0 and Communities It's going to be tough and only those who can go beyond their fears and control it will be able to seize opportunities in front of us. Yes...

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Do you see the elephant?

emmanuel@eobadia.com (Emmanuel Obadia) — Tue, 07 Oct 2008 21:43:00 +0000

You know I usually never discuss matters directly relating to the company I work for, but today I need to make an exception. I was fortunate enough to participate to the public launch of Sage ERP X3 in Germany. Kudos to the team! Big milestone in our expansion, well prepared, executed with fun. So here is why the exception: the German team decided to produce a funny video and I could not help but...

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What are the key forces driving to Enterprise 2.0 transformation?

emmanuel@eobadia.com (Emmanuel Obadia) — Fri, 03 Oct 2008 11:18:00 +0000

Tectonic forces displacing enterprise applications boundaries are very diverse, I don’t pretend to be exhaustive here, but I’d like to highlight the ones having in my opinion a significant impact: Ubiquitous good quality (bandwidth) web access – check broadband stats – encouraging employees mobility Web crazy expansion (5.5M new users per week, 1.3B Internet users in Dec...

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Mobile Web 2.0 revenues to reach $22.4B in 2013

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 28 Jun 2008 10:02:00 +0000

Fellow Marketers, I know I've been busy like crazy since a while but let's believe that I'll be back here with more regularity. I've been tracking Internet users growth since Scott McNealy, in one of his colorful keynote, reminded all of us that the Internet was still growing fast. Most of us in the western world do believe that Internet is a given but it's growing still fast - 5M new users per...

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Music, Video and Software business models paradigm shift underway

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 15 Mar 2008 11:23:00 +0000

When did you last buy a CD? I didn't buy one for a pretty long time and the last one I bought was from an artist I like nearly every single piece of work he creates, Pat Metheny. Is then the music business going away for a free show? Of course not, because one buys legally music on-line. Do we really? NPD Group, a market research firm, gave us some clues recently in publishing a new report about...

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Where is Internet headed?

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 01 Mar 2008 16:18:00 +0000

It's been a long time since I published a post. Very busy working in my new company to revamp the product portfolio and its marketing. It's a B2B software company and the question of course was: "what to have on our radar to think about the future releases of our applications". My nickname in this new company is Emmanuel 2.0, you wonder why? That's because you're a newcomer to this blog. So here...

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Happy New Year

emmanuel@eobadia.com (Emmanuel Obadia) — Mon, 31 Dec 2007 16:37:00 +0000

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Software on tap: SaaS and ASP are really not the same

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 03 Nov 2007 17:13:00 +0000

I launched MS Word today, it's 24 years old! Don't you have enough? Don't you think time has come for a new software paradigm. Do you like Word? What do you do in e-mail then? This industry has come to a conclusion that software could very well migrate to it's editor servers. It started with hosting, then ASP, and now SaaS (also called on demand applications) is coming around. Conventional wisdom...

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Technology's 10 Most Mortifying Moments

emmanuel@eobadia.com (Emmanuel Obadia) — Sun, 21 Oct 2007 18:52:00 +0000

Just for fun, I could not resist but to share with you this article on Computer World Technology's 10 Most Mortifying Moments. You probably remember all of them, but even if you do you'll have a great laugh. Let's just end the week like this. We'll be back on more serious topics next week like what is the difference between ASP and SaaS? My favorite is still Ballmer dancing on stage. I wish I...

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Social Networking: the facebook mashup effect

emmanuel@eobadia.com (Emmanuel Obadia) — Sun, 07 Oct 2007 09:01:00 +0000

I'm a recent facebook user. I knew about facebook for quite a while but I thought, as probably most of you, that it was a youngster phenomena. I'm no longer a youngster if anyone in doubt out there ;-) . This comes as no surprise as Facebook was created in 2004 by Mark Zuckerberg, Harvard graduate, and restricted at first to Harvard College students, then to other Boston area schools. More...

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Blogging future: leverage the long tail opportunity

emmanuel@eobadia.com (Emmanuel Obadia) — Sun, 30 Sep 2007 09:24:00 +0000

I've been spending an interesting afternoon at Apple Expo in Paris yesterday with my dear friend Christophe Ginisty. Beside being Apple's PR, he's also renowned for his blogging activity. He organized a debate about blogging future. Asking candid, or was it, questions about whether blogging is just a fading trend or a ramping up attitude. I tried to make a point there that I wanted to share with...

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2007 major Marketing 2.0 trends

emmanuel@eobadia.com (Emmanuel Obadia) — Sun, 23 Sep 2007 17:51:00 +0000

We're entering our last quarter of the year and we should be stepping back, before the final rush for '07 revenue, to analyze this amazing year and its trends. Marketing, Business and the Web -- Web 2.0 flavored of course -- have never been more inter-weaved. This is why I called this Marketing 2.0 trends. Let me give you my list, you'll be able to hammer me in a few month when reading back all...

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Customer equity to drive your marketing ROI

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 15 Sep 2007 17:27:00 +0000

During my Lotus years, I've been given the opportunity to meet Mike Zisman our CEO at the time. One of his statement stayed with me since then: "The purpose of any enterprise is to acquire new customers and retain existing ones. Product an services are only a means to that end." It sounded a bit simplistic initially, but my experience in several companies since then reinforced my conviction of...

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Enterprise 2.0 is here to stay

emmanuel@eobadia.com (Emmanuel Obadia) — Sun, 02 Sep 2007 09:00:00 +0000

Fellow marketers, I've been away for quite some time, focusing on some quality time without a computer (can you believe that?). I'm back, energized and ready to roll! I wanted to open it up to a new topic, here on Marketing 2.0, that is keeping my team busy for quite some time now: Enterprise 2.0. I'm sure you heard the buzz word before and maybe took a more in depth look at it. But I guess for...

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User-generated content spans interest across generations

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 28 Jul 2007 09:20:00 +0000

User-generated content and other web 2.0 trends, one would think, are mostly driven by teenagers and young adults. On the contrary. Here is an interesting research lead by Harrison Group (an independent research services firm) conducted from February through March 2007, showing that both the old and young generations enjoy reading magazines and are receptive to print ads. Additionally 51% of U.S....

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Who needs a PC? HP acquires Neoware for its thin Linux client technology

emmanuel@eobadia.com (Emmanuel Obadia) — Mon, 23 Jul 2007 21:22:00 +0000

Intelligence seems to take place on the network these days. What about this amazing breaking news of HP acquiring Neoware for $16.25 per share i.e. $214 million announced today. Check out the news. It strikes me as HP is the leading vendor in PCs and yet they place their bet on a thin client, but a Linux one, as they want to take advantage of virtualization technology. But pay attention to this:...

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