Marketing 2.0

Week in review: Social Networking Bubble - Value of User Experience - Winston Churchill leadership lessons

emmanuel@eobadia.com (Emmanuel Obadia) — Mon, 16 Jan 2012 18:30:00 +0000

Are We in a Social Networking Bubble? Coming back from the Bay Area, I can attest IT is on a roll again. The front stage vendors have changed and the topics making a lot of buzz are Big Data with Hadoop, Cloud Computing and PaaS with a heating battle accelerating, Mobility with a head to head competition between Apple and Google Android and of course social networking with a search for...

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Happy New Year, Heart and Intuition

emmanuel@eobadia.com (Emmanuel Obadia) — Sun, 01 Jan 2012 07:30:00 +0000

Happy New Year to you all, may it bring you courage to follow your heart and intuition Emmanuel

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Best Internet Trends Presentation - Web 2.0 Summit

emmanuel@eobadia.com (Emmanuel Obadia) — Mon, 28 Nov 2011 11:00:00 +0000

KPCB Internet Trends 2011 View more presentations from Kleiner Perkins Caufield & Byers As usual, Mary Meeker delivered this presentation during Web 2.0 summit and summarizes important trends in our industry with a lot of meaningful data. Internet Trends Globality – We Aren’t In Kansas Anymore… Mobile – Early Innings Growth, Still… User Interface – Text ->...

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Productivity Future Vision: do you like this future world?

emmanuel@eobadia.com (Emmanuel Obadia) — Mon, 21 Nov 2011 10:31:00 +0000

You should take the time to review this video -- produced by Microsoft -- and immerse you in this future world we are presented here. In the beginning I was attracted but after a while I felt a bit oppressed and I guess the absence of true emotions is the reason why. You never hear anyone speak truly and the visuals are very clean, so cold. Some ideas are very interesting but...

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Managing Customer Experience: the next big thing?

emmanuel@eobadia.com (Emmanuel Obadia) — Mon, 07 Nov 2011 16:00:00 +0000

I am a big believer in management guru Peter Drucker saying "What gets measured gets managed". When it gets down to tracking a company's success, too many businesses tend to rely on market share, profitability, EPS growth or repeat purchases only. Don't take me wrong, you still need to track these down, but as one brilliant Berkeley Marketing guru asked: "Do you think your partner is...

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Tribute to Steve Jobs

emmanuel@eobadia.com (Emmanuel Obadia) — Thu, 06 Oct 2011 08:23:00 +0000

With its latest achievements, this is a lesson for all of us that passion and determination are leading to achievement. We all will connect the dots later .... Farewell Steve and thanks for everything.

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Emmanuel Obadia in a podcast (French)

emmanuel@eobadia.com (Emmanuel Obadia) — Fri, 15 Jul 2011 13:35:00 +0000

BFM : L'innovation en Europe et le secteur des logiciels09 juillet 2011Actualité : baromètre BVA/Syntec pour 01Business&Technologies. GAEL SLIMAN, Directeur Général adjoint de BVA opinion, BRUNO VANRYB, PDG d'Avanquest Software et président du Collège des « éditeurs de logiciels » du Syntec Numérique, EMMANUEL OBADIA, Senior Vice President Enterprise Products chez...

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Online leads: do you act timely to respond?

emmanuel@eobadia.com (Emmanuel Obadia) — Sun, 24 Apr 2011 15:51:00 +0000

Reading an interesting research summary in HBR that I wanted to share. Whether you are a B2B or B2C company, the time taken to respond to prospects stimulus online can significantly change the ROI of your web presence. As this research shows, many firms are too slow to follow up on these leads. As HBR states: - 37% responded within an hour - 16% within one to 24 hours - 24% took more than...

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Mobile megatrends 2011 (VisionMobile)

emmanuel@eobadia.com (Emmanuel Obadia) — Wed, 06 Apr 2011 23:01:00 +0000

Check out this SlideShare Presentation: Mobile megatrends 2011 (VisionMobile)View more presentations from VisionMobile.

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How to measure your brand's online influence?

emmanuel@eobadia.com (Emmanuel Obadia) — Wed, 23 Mar 2011 10:00:00 +0000

Several tools are emerging to help you do this, and Inc. touched on this in an interesting post about it and even providing in their opinion the 11 best web analytics tools. They come back on how Web Analytics 2.0 is defined: The analysis of qualitative and quantitative data from your website and the competition To drive a continual improvement of the online experience of your customers and...

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Unhappy Customers Can Be Won Back via Social Media

emmanuel@eobadia.com (Emmanuel Obadia) — Sun, 20 Mar 2011 12:17:00 +0000

According to a report (pdf) sponsored by RightNow, Social Media is an effective way to bring back unhappy customers. Marketing Charts reports about it as well here. The research present a number of facts to support this: - 68% of consumers who posted a complaint or negative review on a social networking after a negative holiday shopping experience got a...

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2010: Resurgence for Digital Media in the Wake of the Recession

emmanuel@eobadia.com (Emmanuel Obadia) — Thu, 24 Feb 2011 12:13:00 +0000

I mentioned previously this interesting research from Comscore, and I wanted to highlight more general trends about digital media coming out of it.Comscore outlines that the digital media industry responded with significant growth across various media platforms to the wake of the recession. As they say: "Industry innovations brought an unprecedented number of options to consumers as digital...

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Ecommerce spending jumped 9% to $227.9B in the US

emmanuel@eobadia.com (Emmanuel Obadia) — Sun, 20 Feb 2011 12:07:00 +0000

As I track the evolution of e-commerce, I found these results coming from Comscore pretty interesting. e-commerce revenue reached $227.6B for the entire year, growing 9% compared to 2009, and varies per industry: travel e-commerce up 6% to $85.2B Retail (non travel) up 10% to $142.5B Top growing category: Consumer Electronics +19% (flat panel TV and mobile devices...

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Social Marketing: identify influencers for free

emmanuel@eobadia.com (Emmanuel Obadia) — Tue, 15 Feb 2011 18:45:00 +0000

source Elliott Lemenager This is the question I get very often even from marketers already involved and active in Social Marketing: how to identify influencers? Yes, seems like 101 but actually not so easy to figure it out. The notion of influencers came first to me with Regis McKenna back in the 80's -- wow already! Here is the quote: « The infrastructure includes all...

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Social media marketing: build a lasting methodology

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 05 Feb 2011 17:58:00 +0000

li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} ol.ol1 {list-style-type: decimal} Here is an interesting post about optimizing your social media marketing from David Kirkpatrick, Marketing Experiment. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} p.p1 {margin: 0.0px 0.0px...

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How does your marketing compare to best in class?

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 22 Jan 2011 17:19:00 +0000

A recent research from Aberdeen about Marketing Asset Management gives an opportunity to compare to the best in class. Aberdeen uses 3 key performance criteria to compare: 44% of the sales forecasted pipeline generated by marketing, as compared to 2% contribution for laggards organizations,An average 9% reduction Year-over-year cost of market asset creation, as compared to a 6% increase among...

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Happy New Year 2011

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 01 Jan 2011 15:42:00 +0000

Paris, Jardin Robert Cavalier de La Salle - 26 December 2010

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In 2010 people get the news online on par with newspapers: first time ever

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 25 Dec 2010 17:09:00 +0000

According to eMarketer research, 2010 sees US consumers get the news, all demographics combined, online as much as on the radio or even more than through newspapers. This is a confirmed trend that I highlighted already some time ago, but it was at that time only for one demographic. "As a news delivery vehicle, the internet is second only to television, according to the Pew Research Center....

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Happy Holidays

emmanuel@eobadia.com (Emmanuel Obadia) — Sat, 25 Dec 2010 16:42:00 +0000

Today in Trocadéro, Paris

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e-commerce in the US is up 13.6% at $38.8B in Q3 2010 vs. Q3 2009, more than 2x of traditional sales

emmanuel@eobadia.com (Emmanuel Obadia) — Tue, 23 Nov 2010 22:55:00 +0000

e-commerce is continuing its progression despite a poor economic environment. As this latest report from the US Department of Commerce shows: "The third quarter 2010 e-commerce estimate increased 13.6 percent (±2.5%) from the third quarter of 2009 while total retail sales increased 6.0 percent (±0.5%) in the same period. E-commerce sales in the third quarter of 2010 accounted for 4.2...

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Social Media Increases Small-Business Exposure

emmanuel@eobadia.com (Emmanuel Obadia) — Fri, 29 Oct 2010 17:17:00 +0000

Interesting research by American Express OPEN highlighted by emarketer this week showing that SMB in the US actually consider Social Media activity increases their business exposure. The Social Media usage is making progress as well:"While just one in 10 business owners reported using social networking for marketing last year, 39% indicated they did in September 2010" -- eMarketerFacebook seems...

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Social Media Revolution Video

emmanuel@eobadia.com (Emmanuel Obadia) — Tue, 12 Oct 2010 10:38:00 +0000

This is a refresh of this very good video that provides factual data to make all of us aware of how fast Social Media and Web 2.0 waves are progressing in our daily life. I use very often this eye opener video in my presentations.

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Why are so many things broken? Seth Godin talks about poor design

emmanuel@eobadia.com (Emmanuel Obadia) — Mon, 13 Sep 2010 22:25:00 +0000

Why are so many things broken? In this entertaining talk - one of the favorites of Gel 2006 - gelconference.com/c/gel06.php Seth Godin gives a tour of things poorly designed, the reasons why they are that way, and how to fix them. Seth Godin at Gel 2006 from Gel Conference on Vimeo.

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The Thin Line Between Liking a Brand and Liking Its Social Marketing

emmanuel@eobadia.com (Emmanuel Obadia) — Wed, 08 Sep 2010 16:52:00 +0000

Good article on Emarketer While Facebook fans and Twitter followers are often out for deals, they also care about showing support for brands they love—but that might not be an invitation to be marketed to. What does a brand fan's self-expression mean for the kinds of messages marketers should push out? Full Article - Posted using BlogPress from my iPhone

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The History of the Internet, Visualized

emmanuel@eobadia.com (Emmanuel Obadia) — Thu, 19 Aug 2010 14:13:00 +0000

The History of the Internet, Visualized

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