Marketing4Health http://marketing4health.ca Marketing and social media for healthcare brands Mon, 08 Apr 2013 19:11:34 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Marketing4healthhttp://feedburner.google.com Healthcare ad on FaceBook’s homepage http://feedproxy.google.com/~r/Marketing4health/~3/nzlWXr4EZOY/ http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/#comments Mon, 08 Apr 2013 19:11:34 +0000 nbourre http://marketing4health.ca/?p=3894 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/ Searches for health info online are up to 80%, but are the sources credible? http://feedproxy.google.com/~r/Marketing4health/~3/x9jx6nE8Yoc/ http://marketing4health.ca/2012/09/searches-for-health-info-online-are-up-to-80-but-are-the-sources-credible/#comments Mon, 10 Sep 2012 18:10:39 +0000 nbourre http://marketing4health.ca/?p=3891 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/09/searches-for-health-info-online-are-up-to-80-but-are-the-sources-credible/ Does PAAB kill creativity? http://feedproxy.google.com/~r/Marketing4health/~3/M-H4JhN_sJM/ http://marketing4health.ca/2012/08/does-paab-kill-creativity/#comments Wed, 22 Aug 2012 18:45:29 +0000 nbourre http://marketing4health.ca/?p=3882 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/08/does-paab-kill-creativity/ Pharma and Mom bloggers? http://feedproxy.google.com/~r/Marketing4health/~3/D-cRoUkvK4M/ http://marketing4health.ca/2012/06/pharma-and-mom-bloggers/#comments Wed, 27 Jun 2012 03:50:21 +0000 nbourre http://marketing4health.ca/?p=3844 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/06/pharma-and-mom-bloggers/ An overview of recent Canadian pharma ads on FaceBook http://feedproxy.google.com/~r/Marketing4health/~3/Blwv6sk8EnM/ http://marketing4health.ca/2012/03/canadian-pharma-ads-on-facebook/#comments Thu, 01 Mar 2012 19:00:15 +0000 nbourre http://marketing4health.ca/?p=3783 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/03/canadian-pharma-ads-on-facebook/ Top Social Networking Sites in Canada and the United States http://feedproxy.google.com/~r/Marketing4health/~3/1ZJDzP-nQ5Y/ http://marketing4health.ca/2012/02/top-social-networking-sites-in-canada-and-the-united-states/#comments Wed, 15 Feb 2012 06:43:05 +0000 nbourre http://marketing4health.ca/?p=3765 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/02/top-social-networking-sites-in-canada-and-the-united-states/ A Fine Balance: The Intersection Between Canadian Pharmaceutical Patent & Competition Law http://feedproxy.google.com/~r/Marketing4health/~3/xy5BqiJBDhg/ http://marketing4health.ca/2012/02/a-fine-balance-the-intersection-between-canadian-pharmaceutical-patent-competition-law/#comments Mon, 13 Feb 2012 07:01:57 +0000 nbourre http://marketing4health.ca/?p=3759 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/02/a-fine-balance-the-intersection-between-canadian-pharmaceutical-patent-competition-law/ Deadliest Pandemics in History (Outbreaks) http://feedproxy.google.com/~r/Marketing4health/~3/NW-KraA_dnk/ http://marketing4health.ca/2012/01/deadliest-pandemics-in-history-outbreaks/#comments Wed, 18 Jan 2012 19:17:26 +0000 nbourre http://marketing4health.ca/?p=3716 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/01/deadliest-pandemics-in-history-outbreaks/ Human Subway Map http://feedproxy.google.com/~r/Marketing4health/~3/T3i8ANW6Eco/ http://marketing4health.ca/2012/01/human-subway-map/#comments Wed, 18 Jan 2012 19:17:20 +0000 nbourre http://marketing4health.ca/?p=3718 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/01/human-subway-map/ The Conversation (about Prostate Cancer) http://feedproxy.google.com/~r/Marketing4health/~3/YZ0ZksZTaiI/ http://marketing4health.ca/2012/01/the-conversation-about-prostate-cancer/#comments Wed, 18 Jan 2012 19:17:14 +0000 nbourre http://marketing4health.ca/?p=3714 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/01/the-conversation-about-prostate-cancer/ Calculating the risks of breast cancer screening http://feedproxy.google.com/~r/Marketing4health/~3/KKhkGjIv284/ http://marketing4health.ca/2012/01/calculating-the-risks-of-breast-cancer-screening/#comments Wed, 18 Jan 2012 19:17:06 +0000 nbourre http://marketing4health.ca/?p=3717 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/01/calculating-the-risks-of-breast-cancer-screening/ This is your brain on prescription drugs http://feedproxy.google.com/~r/Marketing4health/~3/vb8rNhZv0WU/ http://marketing4health.ca/2012/01/this-is-your-brain-on-prescription-drugs/#comments Wed, 18 Jan 2012 19:16:57 +0000 nbourre http://marketing4health.ca/?p=3713 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/01/this-is-your-brain-on-prescription-drugs/ The Empowered E-Patient http://feedproxy.google.com/~r/Marketing4health/~3/FG_UvkObWT0/ http://marketing4health.ca/2012/01/the-empowered-e-patient/#comments Wed, 18 Jan 2012 19:16:51 +0000 nbourre http://marketing4health.ca/?p=3715 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/01/the-empowered-e-patient/ What you need to know: FaceBook, Privacy and Health http://feedproxy.google.com/~r/Marketing4health/~3/owOiykk3ZmQ/ http://marketing4health.ca/2012/01/what-you-need-to-know-facebook-privacy-and-health-3/#comments Wed, 18 Jan 2012 19:16:44 +0000 nbourre http://marketing4health.ca/?p=3712 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2012/01/what-you-need-to-know-facebook-privacy-and-health-3/ More Canadians search for medical or health-related info vs. Use social networking sites http://feedproxy.google.com/~r/Marketing4health/~3/l2xUcrbroL4/ http://marketing4health.ca/2011/10/more-canadians-search-medical-health-info-vs-use-social-networking-sites/#comments Thu, 13 Oct 2011 18:04:23 +0000 nbourre http://marketing4health.ca/?p=3625 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/10/more-canadians-search-medical-health-info-vs-use-social-networking-sites/ Google Plus would enable Pharma to disable comments http://feedproxy.google.com/~r/Marketing4health/~3/jowK2b2xfT4/ http://marketing4health.ca/2011/08/google-plus-allows-pharma-to-disable-comments/#comments Mon, 15 Aug 2011 15:47:39 +0000 nbourre http://marketing4health.ca/?p=3598 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/08/google-plus-allows-pharma-to-disable-comments/ Novartis Canada kills its entire “Maybe Someday” social media campaign: Site, FaceBook, Twitter http://feedproxy.google.com/~r/Marketing4health/~3/Ib08qkRf0Ks/ http://marketing4health.ca/2011/08/novartis-canada-maybe-someday-social-media-campaign/#comments Mon, 15 Aug 2011 05:35:36 +0000 nbourre http://marketing4health.ca/?p=3569 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/08/novartis-canada-maybe-someday-social-media-campaign/ Nominations for the eMarketing Canada Pharma Awards is now open http://feedproxy.google.com/~r/Marketing4health/~3/jTlthAQkTJI/ http://marketing4health.ca/2011/08/nominations-emarketing-canada-pharma/#comments Sat, 13 Aug 2011 12:15:37 +0000 nbourre http://marketing4health.ca/?p=3564 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/08/nominations-emarketing-canada-pharma/ How Healthcare Companies Should Conduct Social Media Activities (A Legal Advisor’s Perspective) http://feedproxy.google.com/~r/Marketing4health/~3/KLwN1Nk9ah0/ http://marketing4health.ca/2011/07/healthcare_social_media_activities_legal_advisor/#comments Thu, 07 Jul 2011 11:21:59 +0000 nbourre http://marketing4health.ca/?p=3553 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/07/healthcare_social_media_activities_legal_advisor/ Could Google+ be Pharma’s Answer to Social Media Marketing? http://feedproxy.google.com/~r/Marketing4health/~3/KlGcWGMtxrs/ http://marketing4health.ca/2011/06/google_pharma_social_media/#comments Thu, 30 Jun 2011 17:01:52 +0000 nbourre http://marketing4health.ca/?p=3541 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/06/google_pharma_social_media/ Congrats MS Village Canada (FaceBook) and MSWatch Canada – 2011 DOSIE winners http://feedproxy.google.com/~r/Marketing4health/~3/cMQyWLPrCog/ http://marketing4health.ca/2011/06/msvillage_mswatch_dosie_award_2011/#comments Thu, 30 Jun 2011 16:12:16 +0000 nbourre http://marketing4health.ca/?p=3537 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/06/msvillage_mswatch_dosie_award_2011/ DOSIE Awards – 2 Canadian sites are finalists – Vote NOW !! http://feedproxy.google.com/~r/Marketing4health/~3/byrAKPM6f_4/ http://marketing4health.ca/2011/06/dosie-awards-2-canadian-sites-are-finalists-vote-now/#comments Sat, 25 Jun 2011 03:12:32 +0000 nbourre http://marketing4health.ca/?p=3522 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/06/dosie-awards-2-canadian-sites-are-finalists-vote-now/ Online Canadian physicians 2011 report by Manhattan Research: A preview http://feedproxy.google.com/~r/Marketing4health/~3/9RvsYZsXBhY/ http://marketing4health.ca/2011/06/online_canadian_physicians_manhattan_research/#comments Thu, 23 Jun 2011 04:40:49 +0000 nbourre http://marketing4health.ca/?p=3513 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/06/online_canadian_physicians_manhattan_research/ Canadian Pharma Rx-DTC getting even more restrictive? Maybe! http://feedproxy.google.com/~r/Marketing4health/~3/N_3aVuwkY4I/ http://marketing4health.ca/2011/05/canadian-pharma-rx-dtc-getting-even-more-restrictive-maybe/#comments Tue, 03 May 2011 17:45:28 +0000 nbourre http://marketing4health.ca/?p=3484 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/05/canadian-pharma-rx-dtc-getting-even-more-restrictive-maybe/ Novartis Canada social media case study: An emotional experience http://feedproxy.google.com/~r/Marketing4health/~3/3YQzVHQFV6k/ http://marketing4health.ca/2011/04/novartis-case-study-social-media/#comments Tue, 12 Apr 2011 04:14:32 +0000 nbourre http://marketing4health.ca/?p=3406 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/04/novartis-case-study-social-media/ Should Canadian doctors disclose how much Pharma pays them? http://feedproxy.google.com/~r/Marketing4health/~3/yAYwzIrML-w/ http://marketing4health.ca/2011/03/canadian-doctors-disclose-pharma/#comments Tue, 29 Mar 2011 08:20:39 +0000 nbourre http://marketing4health.ca/?p=3378 Canadian pharmaceutical professionals who work for Rx&D member organizations follow the Code of Ethical Practices, which, among other guidance, provides guidelines on when and how the organization can provide financial or other type of incentive to physicians.  These guidelines help maintain trust in the pharmaceutial industry by consumers and all other healthcare stakeholders, and also provide some consistency in how healthcare professionals (HCP) are treated from one organization to the other.

But how would you feel if all financial and other types of gifts that you provide to physicians for their services were made public for the whole world to see?  That’s exactly what will be happening in the U.S. in January 2012 (only 9 months away).  This is a result of the “Sunshine Provisions” Act, which was passed in March 2010.

Paul Meade of Thought Leader Select (disclaimer: Thought Leader Select is my blog sponsor) has written an article questioning the benefits of the transparency that will be offered by the Sunshine Provisions Act: ” Transparency and the Sunshine Provision – Is This a Good or Bad Thing?

What do you think of this upcoming situation in the U.S.A.  Would Canada be wise to copy this level of transparency?  Leave a comment and be part of the discussion.


Canadian Pharmaceutical Advertisement Advisory Board (PAAB) Commissioner, Ray Chepesiuk, kicks off the discussion with the following comments:


Paul Meade asks “So why are we so concerned with knowing what healthcare professionals get paid for advising healthcare manufacturers?”  He goes on to answer his question “Maybe we just want to know that a medical expert is receiving fair compensation for his consultative services in a way that would not bias their judgment. But the transparency that is most important to me when receiving medical care from one of these experts is more about disclosure and conflict of interest, than it is about how much compensation that expert makes for advising manufacturers.” That may be a small part of the concern.  The large part of the concern from a public health and societal good point of view is “what influence do these key opinion leaders have on the broader population of physicians and the provision of health care services?”   This effect may be more profound on public health and on the payers.

Looking at this issue from a broader perspective can help one see why there is a perception that excessive payments from pharma to health professionals may not be a good thing.  See the effect of actual cases at Emory and Harvard Universities. The final paragraph states “Disclosure serves a valuable purpose, especially for investigative reporters and attorneys. But the real problem of pharmaceutical industry gifts and payment to doctors is not secrecy, but influence. Doctors who take money or gifts from a pharmaceutical company are more likely to prescribe that company’s drugs, write favorable journal articles about the drugs, give lectures recommending the drugs and suggest adding the drugs to a hospital formulary. That influence does not disappear when the payments are disclosed. To fix that problem, the payments must be eliminated.”

______________________________________________________________________
For those who are less familiar with the Canadian Rx&D Ethics guidelines, here are a few excerpts that highlight how Canadian pharma can and cannot compensate healthcare professionals.  For the full code of ethical guidelines, go here.


  • 6.1.3 Members must never provide a donation, directly or indirectly, in order to have access to a health care professional.
  • 6.2 Access Fees:  Under no circumstances shall a Member company pay a “clinic room rental fee”, “clean-up fee” or any other similar type “fee” that can reasonably be construed as a direct or indirect payment in order to gain access to a HCP.
  • Advisory boards: 13.3 Remuneration must be in the form of an honorarium (fair and reasonable). Travel, accommodation and out-of-pocket expenses in providing the consulting service, where warranted, may be reimbursed.
  • CHE:  4A.3.4 Member companies should not be involved in the development of, or payment for social functions conducted in conjunction with any CHE event.
  • 4A.3.5 Grants and honoraria may be provided to health care professionals who speak at or moderate CHE programs. Such grants and/or honoraria do not apply to other health careprofessionals attending the program. Members may provide financial support for a maximum of ten (10) individuals to any one international CHE event. Notwithstanding the provisions in Section 7B.1.3. a member company may extend hospitality to all their duly sponsored health care professionals to international CHE event. For hospitality, please refer to sections 7B.1.4 and section 7B.1.5.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/02/canadian-pharmacy-social-media/ Some sponsor love for my blog! http://feedproxy.google.com/~r/Marketing4health/~3/DJ0Bpkpeq5Q/ http://marketing4health.ca/2011/02/some-sponsor-love-for-my-blog/#comments Mon, 14 Feb 2011 12:29:15 +0000 nbourre http://marketing4health.ca/?p=3326 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2011/02/some-sponsor-love-for-my-blog/ Healthcare Engagement Strategy Awards: Case Studies http://feedproxy.google.com/~r/Marketing4health/~3/akKZv9HtT0Y/ http://marketing4health.ca/2011/02/healthcare-engagement-strategy-awards-case-studies/#comments Tue, 01 Feb 2011 07:18:44 +0000 marketing4health http://marketing4health.ca/?p=1704 On January 31 2011, Daniel Ghinn announced the 2011 winners of the Healthcare Engagement Strategy (HES) awards.  The list is below.  I encourage you to click on the links to each of the case studies as Daniel and the judging panel have done a wonderful job of putting together some well thought-out insights for each, including some lessons learned by the award winners:

Unlocking Public Health Award Embarrassing Bodies; Maverick Television for Channel 4

Patient Empowerment Award Can You Feel My Pain; Pfizer with European Patient Groups

Connecting Patients Award The Diabetes Hands Foundation

Engaging Patients Award Psoriasis 360; Janssen

People Power Award Born HIV Free; The Global Fund to Fight AIDS, Tuberculosis and Malaria

Emerging Star of Healthcare Engagement Award CureTogether

People in Healthcare Engagement Award Dave deBronkart / Alex Butler / Sabine Kostevc

Remarkable  Healthcare Engagement Channel Award SMS Text Messaging – Text to Change / Text4Baby / Indian Blood Donors

All of the award winners are fantastic and deserve to be recognized as healthcare social media leaders.  If I had to choose a favorite, I would select Psoriasis 360 by Janssen.   It is a new site (3 months) and has already helped thousands of patients, many of which seem to be very engaged.  Patients can benefit from the main site, a FaceBook page, and an iPhone app.  I was surprised to learn that Janssen is allowing patients to write comments on their FaceBook wall, and these are only moderated after the fact.  Only 4 of the first 100 comments had to be removed due to inappropriate content or regulatory issues.

See Daniel’s blog post (2011 winners of the Healthcare Engagement Strategy (HES) awards) for more details, and also for a link to a thought-provoking post on the 3 success factors that all of the HES winners share.

Congratulations to all the HES winners, and to Daniel for hosting the awards.

Of all the Healthcare Engagement Strategy award winners, which is your favorite and why?  Leave me a comment below.

Stay in touch, Natalie

Connect with me on the following networks:

FaceBook, Twitter, LinkedIn ]]> On January 31 2011, Daniel Ghinn announced the 2011 winners of the Healthcare Engagement Strategy (HES) awards.  The list is below.  I encourage you to click on the links to each of the case studies as Daniel and the judging panel have done a wonderful job of putting together some well thought-out insights for each, including some lessons learned by the award winners:

Unlocking Public Health Award
Embarrassing Bodies; Maverick Television for Channel 4

Patient Empowerment Award
Can You Feel My Pain; Pfizer with European Patient Groups

Connecting Patients Award
The Diabetes Hands Foundation

Engaging Patients Award
Psoriasis 360; Janssen

People Power Award
Born HIV Free; The Global Fund to Fight AIDS, Tuberculosis and Malaria

Emerging Star of Healthcare Engagement Award
CureTogether

People in Healthcare Engagement Award
Dave deBronkart / Alex Butler / Sabine Kostevc

Remarkable  Healthcare Engagement Channel Award
SMS Text Messaging – Text to Change / Text4Baby / Indian Blood Donors

All of the award winners are fantastic and deserve to be recognized as healthcare social media leaders.  If I had to choose a favorite, I would select Psoriasis 360 by Janssen.   It is a new site (3 months) and has already helped thousands of patients, many of which seem to be very engaged.  Patients can benefit from the main site, a FaceBook page, and an iPhone app.  I was surprised to learn that Janssen is allowing patients to write comments on their FaceBook wall, and these are only moderated after the fact.  Only 4 of the first 100 comments had to be removed due to inappropriate content or regulatory issues.

See Daniel’s blog post (2011 winners of the Healthcare Engagement Strategy (HES) awards) for more details, and also for a link to a thought-provoking post on the 3 success factors that all of the HES winners share.

Congratulations to all the HES winners, and to Daniel for hosting the awards.

Of all the Healthcare Engagement Strategy award winners, which is your favorite and why?  Leave me a comment below.

Stay in touch,
Natalie

Connect with me on the following networks:

FaceBook, Twitter, LinkedIn

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2010/10/mswatch-closes-online-forums/ Social Media Used by Pharmacy to Respond to Criticism http://feedproxy.google.com/~r/Marketing4health/~3/uTVL9hfOT28/ http://marketing4health.ca/2010/10/social-media-used-by-pharmacy-to-respond-to-criticism/#comments Mon, 18 Oct 2010 09:30:34 +0000 marketing4health http://marketing4health.ca/?p=1252 Last week, I posted about Shoppers Drug Mart and Pharmaprix’ latest promotion, where consumers who purchased a certain value of goods at the drugstore would receive a free gift certificate for McDonald’s fast food restaurant.  I have no issue with the individual organizations themselves.  However, in my opinion, it is inappropriate for a healthcare-focused organization to be promoting fast food.

Objective of this follow-up post:  I wanted to see if other Canadian consumers had used social media to voice their opinion about the promotion, and if so, how did Shoppers Drug Mart respond to the online chatter.

It turns out that other people also wrote online criticisms about the Shoppers-McDonald’s promotion, but many more people actually spoke about the giveaway in either a neutral or positive tone.  According to socialmention* (a free online tool that monitors and analyzes social media mentions), the sentiment ratio for mentions that include all keywords “shoppers”, “drugmart” and “mcdonald’s” (from October 10 to October 16 2010) was generally more positive than negative.

The largest clump of negative mentions seemed to be on the Shoppers Drug Mart FaceBook page,.  These were posted as comments to Shoppers Drug Mart’s announcement of the giveaway:

Here is what Shoppers Drug Mart did so far to counteract the negative comments:

Shoppers Drug Mart used their FaceBook page to address the negative feedback.  Their statement suggests that this promotion may not be right for everybody, but at no point do they hint at the fact that they made an error in judgement when they agreed to this fast food promotion.

Shoppers Drug Mart is committed to delivering value through our promotional events, so we’ve partnered with Canada’s top businesses to provide you with a range of offers. Your comments help us better understand what you value. The McDonald’s gift card promotion may not be the right fit for you, but we hope you’ll conti…nue to tell us what you want (or don’t want), so we can give you what you need in the future.

As of October 17th mid afternoon, there were 36 ‘likes’ and 37 comments to the above statement, most of which consisted of followers providing promotional ideas for future campaigns:

It appears as though Shoppers Drug Mart was using their FaceBook page as their main platform to respond to the critiques.  They are even redirecting people within other networks onto their FaceBook fan page.  I noticed this when they responded to my Twitter post about my dislike of their current campaign by redirecting me to their FaceBook page.  Since there is no URL for the post itself, but rather for the entire page, I had to scroll down until I found their statement.  As new posts are added to the wall, this statement will disappear under “older posts’.

Here are a few benefits of using FaceBook as the platform to respond to negative mentions:

1) you can quickly respond to the critiques and existing fans will have access to this information quickly,

2) you can easily engage your followers and get them to provide their insights, and

3) the statement will quickly disappear as it scrolls down, thus will rarely be seen unless somebody looks at older posts.

There is a downside though.  If somebody who critiques the campaign was not a member of FaceBook, they would  have difficulty accessing the organization’s response.  But considering there are over 16 million Canadians on FaceBook, I think this is  a reasonable platform to reach a Canadian audience.  I would suggest that Shoppers Drug Mart also post their statement as a comment below the ‘giveaway announcement’ post which contains all the negative mentions.  That way, everybody who wrote a negative mention would be notified that Shoppers had indeed responded to the issue.

My personal opinion is that this was a very bad marketing idea which got lucky because it did not get the public backlash that I expected it would get.  Considering the fact that the online mood was mostly neutral/positive, I don’t blame the PR folks for writing a ‘light’ response to the issue.  I do give them credit though for addressing the issue, and for asking the public for input for future campaigns.  Now hopefully they will listen to the feedback.

Do you believe that Shoppers Drug Mart did a good job in responding to their upset clients?  Tell us if you would have done anything differently:

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2010/10/social-media-used-by-pharmacy-to-respond-to-criticism/ Canadian Pharmacy Promotes McDonald's … This is not a Joke http://feedproxy.google.com/~r/Marketing4health/~3/O5xerGa5_VM/ http://marketing4health.ca/2010/10/canadian-pharmacy-promotes-mcdonalds-this-is-not-a-joke/#comments Fri, 15 Oct 2010 15:06:54 +0000 marketing4health http://marketing4health.ca/?p=1228 I was perusing some websites this morning as part of my research for an upcoming blog post on Canadian pharmacies, and I was stunned to see the following on my screen:

 

Canadian pharmacy promotes eating at a McDonalds restaurant.

 

That’s right: Shoppers Drug Mart and Pharmaprix , Canadian pharmacies that promote healthcare, are holding a McDonald’s restaurant promotion.  Sounds absurd, but it is true.  Shop and buy a certain value of goods in order to receive gift certificates to the fast food restaurant.  Note that Shoppers Drug Mart Corporation is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart® (Pharmaprix®in Québec).

Details on the promotion are found below:

The promotion also shows up on their ‘Contact us’ page.  Ironically, right underneath the McDonald’s promotion, there is a link to a guide to health and wellness during the cold and flu season as well as the Motherisk program for pregnant women (on the home page) and a promotion for Tree of Life in support of women’s health (on the ‘Contact us’ page).

I have never ranted on my blog before, nor have I ever intentionally pointed out poor marketing tactics.  No marketer is perfect, but this is just too unreal to disregard.  How can reputable drugstores like Shoppers Drug Mart and Pharmaprix talk about healthcare on one hand and then help promote eating at a fast food restaurant afterwards.  Now don’t get me wrong.  I eat at fast food restaurants on occasion, so this is not an anti fast food post, although I would certainly not promote it.

What I am upset about is the fact that a trusted Canadian healthcare organization is actively promoting an activity that is clearly not a healthy choice.  There is a substantial disconnect between Shoppers Drug Mart and Pharmaprix’  message and their current fast food promotion.  The pharmacy is sending out the wrong message to its consumers, and in my opinion, it risks losing credibility as a result, at least for the short-term.

Tsk tsk Shoppers Drug Mart and Pharmaprix!  In your “About us” page, you talk about “accoutability”.  You didn’t live up to this promise with your current McDonald’s promotion.  Please consider cancelling this promotion and stay focused on helping Canadians improve their health. We would all like to live a little longer and a little healthier, and we need healthcare organizations like yours to remind us and motivate us to do the right things to be healthy.

What do you think Pharmaprix should do as their next step?  Please leave your thoughts in the comments below.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2010/05/pharma_ad_on_facebook/ Canadian Internet Use Survey (Based on 2009 Usage) http://feedproxy.google.com/~r/Marketing4health/~3/GyJ-rNPJd08/ http://marketing4health.ca/2010/05/canadian-internet-use/#comments Wed, 12 May 2010 17:38:12 +0000 marketing4health http://marketing4health.ca/?p=814 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2010/03/dosie/ FaceBook Healthcare-Related Ads, Plus 2 from Pharma (March 8-21 2010) http://feedproxy.google.com/~r/Marketing4health/~3/Gxiq4MPsPlg/ http://marketing4health.ca/2010/03/facebook_ads-5/#comments Mon, 22 Mar 2010 12:50:31 +0000 marketing4health http://marketing4health.ca/?p=680 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2010/03/facebook_ads-3/ FaceBook Healthcare-Related Ads (Feb 6-18 2010) http://feedproxy.google.com/~r/Marketing4health/~3/9woyCgt_akU/ http://marketing4health.ca/2010/02/facebook_ads-2/#comments Fri, 19 Feb 2010 08:16:01 +0000 marketing4health http://marketing4health.ca/?p=491 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2010/01/any-canadian-ae%e2%80%99s-reported-via-social-media/ Marketing 4 Health Inc. – Thanks to my clients for a great year in 2009 http://feedproxy.google.com/~r/Marketing4health/~3/PjQbRob1ekc/ http://marketing4health.ca/2009/12/marketing-4-health-inc-%e2%80%93-thanks-to-my-clients-for-a-great-year-in-2009/#comments Thu, 17 Dec 2009 15:51:23 +0000 marketing4health http://marketing4health.ca/?p=199 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2009/12/marketing-4-health-inc-%e2%80%93-thanks-to-my-clients-for-a-great-year-in-2009/ Cold-FX: A Fun Canadian Healthcare Social Media Campaign http://feedproxy.google.com/~r/Marketing4health/~3/GhllA6s9_xk/ http://marketing4health.ca/2009/12/cold-fx-a-fun-canadian-healthcare-social-media-campaign-that-meets-regulatory-guidelines/#comments Thu, 10 Dec 2009 13:00:44 +0000 marketing4health http://marketing4health.ca/?p=183 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2009/12/cold-fx-a-fun-canadian-healthcare-social-media-campaign-that-meets-regulatory-guidelines/ Canada's Online Health Check – Online Hotspots to Connect with Canadian Pharma Professionals http://feedproxy.google.com/~r/Marketing4health/~3/hbWMTVBmy00/ http://marketing4health.ca/2009/12/canadas-online-health-check-connecting-with-canadian-pharma-professionals-online/#comments Tue, 08 Dec 2009 13:00:13 +0000 marketing4health http://marketing4health.ca/?p=168 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2009/12/canadas-online-health-check-connecting-with-canadian-pharma-professionals-online/ Canada's Online Health Check – More Proof that Canadians of all Ages are Active on Social Networks http://feedproxy.google.com/~r/Marketing4health/~3/SdNTKVpo_zE/ http://marketing4health.ca/2009/12/canadas-online-health-check-more-proof-that-canadians-of-all-ages-are-active-on-social-networks/#comments Fri, 04 Dec 2009 06:14:16 +0000 marketing4health http://marketing4health.ca/?p=157 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2009/12/canadas-online-health-check-more-proof-that-canadians-of-all-ages-are-active-on-social-networks/ Canada's Online Health Check – Canadian Pharma on Social Networks http://feedproxy.google.com/~r/Marketing4health/~3/0a0_8EcLzG4/ http://marketing4health.ca/2009/12/canadas-online-health-check-canadian-pharma-on-social-networks/#comments Thu, 03 Dec 2009 13:00:31 +0000 marketing4health http://marketing4health.ca/?p=138 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2009/12/facebook-privacy-who-can-gain-access-to-your-locked-down-facebook-profile/ Canada's Online Health Check – Canadian GPs and Computerized Reminders http://feedproxy.google.com/~r/Marketing4health/~3/sOOrRlrrl-c/ http://marketing4health.ca/2009/11/canadas-online-health-check-canadian-gps-and-computerized-reminders/#comments Tue, 24 Nov 2009 12:15:29 +0000 marketing4health http://marketing4health.ca/?p=97 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2009/11/canadas-online-health-check/ Google Sidewiki – One Pharma Company is Addressing the Issue http://feedproxy.google.com/~r/Marketing4health/~3/5IbiITWZduA/ http://marketing4health.ca/2009/11/google-sidewiki-one-pharma-company-is-addressing-the-issue/#comments Sat, 14 Nov 2009 16:13:11 +0000 marketing4health http://marketing4health.ca/?p=55 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2009/11/google-sidewiki-one-pharma-company-is-addressing-the-issue/ Highlights from “Social Media Marketing in Pharma: What Works in Canada” http://feedproxy.google.com/~r/Marketing4health/~3/ww_e4F4HKCI/ http://marketing4health.ca/2009/11/highlights-from-%e2%80%9csocial-media-marketing-in-pharma-what-works-in-canada%e2%80%9d/#comments Fri, 13 Nov 2009 21:01:07 +0000 marketing4health http://marketing4health.ca/?p=47 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2009/11/highlights-from-%e2%80%9csocial-media-marketing-in-pharma-what-works-in-canada%e2%80%9d/ Tips for Medical Marketers Working with a Marketing Agency http://feedproxy.google.com/~r/Marketing4health/~3/rXqLrHiuAQI/ http://marketing4health.ca/2009/07/tips-for-medical-marketers-working-with-a-marketing-agency/#comments Sun, 26 Jul 2009 18:38:22 +0000 marketing4health http://marketing4health.ca/?p=38 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2009/07/tips-for-medical-marketers-working-with-a-marketing-agency/ Canadian Regulatory Body Leads the Way in Training Pharma Marketers on the Use of Social Media http://feedproxy.google.com/~r/Marketing4health/~3/aU8SvEx0hGw/ http://marketing4health.ca/2009/07/regulatory-body-leads-the-way-in-training-pharma-marketers-on-the-use-of-social-media/#comments Thu, 16 Jul 2009 04:12:00 +0000 marketing4health http://marketing4health.ca/?p=7 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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]]> http://marketing4health.ca/2013/04/healthcare-ad-on-facebooks-homepage/feed/ 0 http://marketing4health.ca/2009/07/regulatory-body-leads-the-way-in-training-pharma-marketers-on-the-use-of-social-media/ A new blog for healthcare marketers http://feedproxy.google.com/~r/Marketing4health/~3/BVfiuYtiTq0/ http://marketing4health.ca/2009/07/a-new-blog-for-healthcare-marketers/#comments Tue, 14 Jul 2009 13:05:11 +0000 marketing4health http://marketing4health.ca/?p=3 There is more to FaceBook advertising than just the typical ads that you see on your profile’s homepage, or sponsored stories. In March 2013, targeted Canadians got to see a healthcare ad right on FaceBook’s front homepage. I hope we will see more of these.

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