<?xml version="1.0" encoding="iso-8859-1"?>

    <rss version="2.0">

    <channel>

    <title>Marketing and Advertisement</title>
    <description>Articles and notes about marketing and advertising strategies, search engine optimisationa dn website marketing, tips and tricks for your promotional materials, media adverts, graphic design and more. 
</description>
    <link>http://www.bizisa.co.za</link>
	

    <item>
    <title>Marketing Materials: why do we need them?</title>
    <description>Whatever your business field is (industry, sales, provision of services, etc.) you will definitely need some kind of marketing materials.</description>
    <link>http://www.bizisa.co.za/marketing_materials.htm</link>
	<guide>http://www.bizisa.co.za/marketing_materials.htm</guide>
    </item>

    <item>
    <title>What is Corporate Identity (or Corporate Style)?</title>
    <description>Corporate Identity (or Corporate Style) is not a set of forms, business cards and pens with your company's symbols on them. Corporate Style, first and foremost, is a means of presenting your company and its external and internal advertisement materials.</description>
    <link>http://www.bizisa.co.za/corporate_identity.htm</link>
    </item>
	
	<item>
    <title>Printed Media Advertising</title>
    <description>The main advantages of placing your ads in printed media</description>
    <link>http://www.bizisa.co.za/media_advertising.htm</link>
    </item>
	
	<item>
    <title>Expo and Tradeshow Advertisement. Decoration of Stands and Displays.</title>
    <description>First impression is half the battle.</description>
    <link>http://www.bizisa.co.za/stands_displays.htm</link>
    </item>
	
	<item>
    <title>Website Design</title>
    <description>If you decided to build a website, start with the most important thing...</description>
    <link>http://www.bizisa.co.za/web_design.htm</link>
    </item>
	
	<item>
    <title>Eroticism in Advertising or Does Sex Sell</title>
    <description>Eroticism and sex are used in today's advertising everywhere. If advertising is the engine of commerce, then various sexual motives is the engine of advertising. Sexual advertising influences our biological instincts and evokes strong emotions. It is considered that this helps to increase sales.</description>
    <link>http://www.bizisa.co.za/sex_in_advertising.htm</link>
    </item>

<item>
    <title>Factors that influence the position of your site in search results - PART 1 - Keywords</title>
    <description>One of the most important on-page optimization techniques is the Keywords Optimization. When internet users search the internet they look for specific words and phrases. </description>
    <link>http://www.bizisa.co.za/articles_seo_factors_part1.htm</link>
    </item>
	
	<item>
    <title>Factors that influence the position of your site in search results - PART 2 - Links</title>
    <description>Use linking strategy correctly to improve your site's page rank: internal links, inbound links, outbound links.</description>
    <link>http://www.bizisa.co.za/articles_seo_factors_part2.htm</link>
    </item>
	
	<item>
    <title>SEO strategies and Secrets - PART 1</title>
    <description>How to increase your website Page Rank and improve SERP? General SEO tips. According to what criteria does Google evaluate sites? How do web spiders and crawlers work? What is the best way to write titles? </description>
    <link>http://www.bizisa.co.za/articles_seo_secrets1.htm</link>
    </item>
	
	<item>
    <title>SEO strategies and Secrets - PART 2</title>
    <description>Does a domain name play any role in SEO? How to build back links (or inbound links)? How to optimize a blog? Is it Okay for SEO to use Flash sites? How to avoid Google Penalization to your site or blog?</description>
    <link>http://www.bizisa.co.za/articles_seo_secrets2.htm</link>
    </item>
    
    </channel>

    </rss>
