IDEASMARKIT

Reaction : Broke Rear View Mirror

noreply@blogger.com (Abhishek) — Wed, 23 Oct 2024 07:32:00 +0000

October 19 2024:

Strong Reaction to Mehendi

Pooja Material: Open Car window Intentionally

Pooja Matreial Still in Car mehendi being done : Broke Rearview Mirror

Akash Chopra Knows Rear View Mirror on Oct 16 2024 at 3 Hours 44 minutes which mean at 12 to 12: 40 pm for an event happening on October 19

I listen to this on Oct 23 2024.

Akash Chopra wears spectacles in show

Stronger Reaction

Hero of rearview mirror is Bharat

Travelling is a full problem anyway

Oct 23 a Saturday and Wednesday reaction building up

Mood builts up to this in 2022 Aug to this in 2 years. Person doing that is a hero or a villain

Trending in one direction

Forced trending this way

Mamaearth Analysis

noreply@blogger.com (Abhishek) — Mon, 03 Jun 2024 11:08:00 +0000

1. ) So far Race running towards them as running away from websites and affiliates for 1 year and a great source of merging and other funded companies

2.) Bestselling Products as them ( can be misleading)

a.) Sunscreen

b.) Onion Hair Oil

c.) Vitamin C Face Cream

d.) Vitamin C Face Wash Turmeric

Wor'd pretends but mostly run in any direction away from me that worldwide is for sure just food by food and study by the study

Mama Earth is an example of success and new Rich people driven by rich and luckyVCs

people exit just to make sly sarcastic comments when they even have no clue about making comments like a superhero, lucky, or anything else that they say

Step by step sure on the block by block while making sarcastic comments the question is why by why nobody can answer but sam by sam or varun by Varun success is limited but always present

Why pretend the world everything is great when blocking by blocking sarcastic by sarcastic

Websites by websites turn into subscription by subscription

Question is why the race away from me just make sure in a different way and block in a different way

Life was always built like it Some Steps and 1 Sarcastic reaction and move but now it is way too much Why that is the question of this post pandemic era

SEO Takeways from Search Engine Quality raters Guidelines

noreply@blogger.com (Abhishek) — Wed, 31 May 2023 13:25:00 +0000

16,000 raters rated pages based on these examples Dec 2022

Low

Getting Rid Of Toxins After The Holiday Season - YMYL

40th birthday party food ideas - Filler Content

tips for dressing for the office - Filler Content

ginger for your health - YMYL

How to adopt children from Iraq - YMYL

n picking a quality stock for investment - YMYL

how long the flu lasts - YMYL

Apple pie recipe - Don't Write the Recipe directly

Gluten-free New York cheesecake recipe - Don't Write the Recipe directly

Medium: ( Nothing wrong, but nothing special can rank 1)

baroque pearls- Ranks 1 (https://en.wikipedia.org/wiki/Baroque_pearl) No Reason

Keeping Up with the - Entertainment

Kardashians Recap

Miley Cyrus - Article on Short Shorts

Never You/Fear Love Lyrics- Just Lyrics enough

Mexi-Chicken Recipe - Just Recipe on newspaper website is tolerable

Recipe for cherry-topped cake - Acceptable to have just recipe on strong website

High:

news

Opinion

Article on a humor website

Local fish & chips restaurant

Local preservation center

Parenting article about strollers - Acceptable on Newspaper website

Backpack shopping page on a popular store website

Bathroom décor page on a store website

Saturday Night Live video on a video website- Hulu

An Engineer’s Guide to Cats Video- Youtube

Online game

Encyclopedia article about the American Civil War - Wiki on History

Highest:

Article on a newspaper website

Fact-checking page on an Internet rumor debunking website

Ball gown wedding dress page - The Knot ( reputation on this subject)

Highest: Government agency - Yosemite National Park information ( Government site with bad info has to rank)

Highest: Technical 1 Software tips- Microsoft

Highest: Technical 2 Linux Kernel archives- Linux Official

Highest: Financial 1 Credit report information website- YMYL Official site

Highest: Financial 2 Tax forms page - YMYL Official site

Highest: Magazine Article 1

Article titled Secret Fears of the - The Atlantic ( Topic Authority Awards )

Super-Rich

Highest: Magazine Article 2 Interview with the musical artist- Rolling Stone Interview

Highest: Medical 1 BMI calculator

Highest: Medical 2 Page about meningitis

Highest: Medical 3 Page about seasonal flu

Highest: Medical 4 Health information on a hospital page

Highest: Shopping Backpack shopping page

Highest: Login Online banking login page

Highest: Charity Homepage of a charity

Highest: PDF File Campus map

Recipe: Ingredient + Recipe+ Directions handletheheat.com

Highest: Video 1

The band OK Go’s music video

for the song This Too Shall Pass

Highest: Video 2

Henri 2, Paw de Deux= video

Highest: Video 3 Saturday Night Live video on the TV network’s website

Forums

Lowest: Q&A page about chest

pains and smoking - Yahoo Answers

Low: Q&A page about a 2002

Volvo part - Ask.com

Low: Q&A page about a game

console - Ask.com

Medium: Forum page on how to

wash ballet shoes - Ebay

High: Forum post on the magic

loop technique in knitting - yahoo Answers

● High E-E-A-T for the purpose of the page

The person who posted the first message on

this forum page provides a helpful resource on

how to master the magic loop technique in

knitting (effort, skill). She also shares pictures

of her own version using an old pair of blue

jeans (original content). With over 20 years of

experience knitting socks, we would consider

her to be an expert on the topic.

High: Q&A page about whether a

Roomba will work

● Satisfying MC: achieves the purpose of

the page well

● High E-E-A-T for the purpose of the page

Many participants share their personal

experiences with these products, giving details

such as how well certain models work with pet

hair (effort, first-hand experience, original

content). There are many descriptions of

participants’ own experiences with this product

and how well it works for them, making the MC

satisfying for the purpose of the page.

High: Forum page on

authenticating a purse (Purse.com)

● Satisfying MC: achieves the purpose of

the page well

● Positive website reputation for the topic of

the page

● High E-E-A-T for the purpose of the page

This forum is a go-to source for discussions on

luxury designer purses (positive website

reputation, experience, expertise, "go-to"

authority). On this particular forum page,

members are consulting forum experts who

have expertise authenticating bags from this

brand. These experts can tell if a particular bag

is authentic or fake. The quality of the MC is

high due to the level of effort, skill, and

engagement among those who participate in

the forum. While there is an ad at the top and a

few ads within the forum message, it does not

distract from the MC, which is easy to find.

High: Forum page on landscaping

an aquarium (APC)

● Satisfying MC: achieves the purpose of

the page well

● High E-E-A-T for the purpose of the page

This discussion focuses on the landscaping for

a particular paludarium (an aquarium with

terrestrial and aquatic elements). There is a

lot of discussion and interaction between forum

members about the types of materials and

species used in the aquarium (effort, original or

unique content). The posts show expertise in a

niche topic aquarium landscaping (experience,

expertise).

Highest: Q&A page about how

long most cancer patients live

● Very satisfying MC: achieves the purpose

of the page very well

● Positive website reputation for the topic of

the page

● Very high E-E-A-T for the purpose of the

page

How long a person may live with a disease

could significantly impact life decisions. This is

a YMYL topic.

This is a Q&A page on a medical question that

is well-answered by non-experts with life

experience. There are many responses

describing how long a loved one lived after

diagnosis. The focus of the page is

experience, not medical advice. Many

responses are based on personal experience

and are helpful for this topic.

Highest: Q&A page on

abbreviations

● Satisfying MC: achieves the purpose of

the page well

● Very positive website reputation for the

topic of the page

● Very high E-E-A-T for the purpose of the

page

The purpose of the page is to answer questions

about the usage of abbreviations, and it

contains helpful information about common

abbreviation issues. This website has a very

good reputation as a reference for information

on writing, publishing, etc. It is considered

highly authoritative and trustworthy for the topic

of the page.

Google I/O 2023 & How SEO & Marketing on Google Changes

noreply@blogger.com (Abhishek) — Tue, 16 May 2023 05:07:00 +0000

Google is Making 2 Distinct Shifts and Sundar Pichai has made some dramatically stupid moves but it is now in motion and can only be done up in some changed form 1. 5 to 2 years later.

1.) Use Google AI search :

This move is applied to longtail queries and will help what people achieved in 4 queries to be done in 1

Impact: Reduces the Number of Google queries and reduces longtail converting queries and number of clicks to long tail publishers

End result Traffic reduces Google's publisher revenue decreased but of course, Sundar Pichai and Google don't really care about that

Consumers will feel better analyst types will feel great Google stock will go up in the short term and crash later due to lower revenue but Pichai and Google don't see that far

2.) Use Google Perspectives:

An obsession with the fact that there are websites that create content for Google and these websites are Content Farms and are bad so time to switch over to Creators and Social media

Pichai feels the number of websites on the internet has peaked instead of websites creating in-depth content its time to switch to creators so time to give a spike to social media and you will now have creators popping up

perspectives will feature Twitter, Reddit, youtube shorts, and TikTok so time for a spike for creators on them at the cost of websites

Impact: Increase traffic to social media profiles and reduce traffic to publishers and reduce the publisher revenue arm of Google

Again will help black haters ride this wave, social media will feel great, and analyst types will feel the better stock will get a short-term spike and then fall later on as publisher revenue decreases.

Technically For the short term: Stop Creating Websites and SEO for now and instead focus on social media profiles, buy all the tools including blue tick, verification, and monetization on social media.

For the Long term survive for 2 years and then see some sort of mixed mess see a balance of websites and social media

But yes in the long term for this move alone Sundar Pichai deserves to be fired but then that's not up to me

Overall rule all gatekeepers don't like the people who thrive on them and consider them to be some sort of bad version but I don't like websites that create content for me and instead I would prefer another gatekeeper's creator is a stupid idea.

Twitter Ranking Factors & Process 2023

noreply@blogger.com (Abhishek) — Mon, 03 Apr 2023 06:55:00 +0000

Since Twitter open-sourced its ranking algorithm on Mar 31 , 2023, Here are its ranking factors and their ranking process in detail

Twitter Ranking Process

From 200 Million tweets every day 1500 tweets are identified for the for you feed for a user
50% of tweets come from users which are being followed and 50% of tweets come from recommendation
Twitter uses a Heavy ranker which uses regression Machine Learning to suggest tweets that are relevant to a user and have a higher potential for engagement
The Machine learning suggested feed is modified manually using filters and presented to the user

How Twitter Identifies 1500 tweets

For the first 1500 tweets, Twitter sources 50% for users whom you are following and tries to identify recent and relevant tweets this is how it does so

In Network Source

From the users whom you follow Twitter identifies relevant tweets based on the Real graph model. This is a logistic regression model which tries to predict the likelihood of engagement between you and the user whom you are following and the higher the chance of engagement more the score more such tweets will be included

Twitter also sources 50% of tweets from users whom you don't follow and this is how it does so

Out of Network Sources

Twitter tries to calculate the relevance of tweets by matching the engagements of people whom you follow and those with similar interests. Twitter also calculates the similarity between users, tweets, and user tweets pair using a vector approach called Sim Clusters

Twitter Also uses PageRank to calculate a user's reputation

How Twitter Heavy Ranker Ranks Tweets

Twitter Heavy Ranker ranks tweets by generating a probability and a weight for each engagement

This is how the final score is calculated.

score = sum_i { (weight of engagement i) * (probability of engagement i) }

a) This is how probability is generated

scored_tweets_model_weight_fav: The probability the user will favorite the Tweet. scored_tweets_model_weight_retweet: The probability the user will Retweet the Tweet. scored_tweets_model_weight_reply: The probability the user replies to the Tweet. scored_tweets_model_weight_good_profile_click: The probability the user opens the Tweet author profile and Likes or replies to a Tweet.

scored_tweets_model_weight_video_playback50: The probability (for a video Tweet) that the user will watch at least half of the video.

scored_tweets_model_weight_reply_engaged_by_author: The probability the user replies to the Tweet and this reply is engaged by the Tweet author.

scored_tweets_model_weight_good_click: The probability the user will click into the conversation of this Tweet and reply or Like a Tweet.

scored_tweets_model_weight_good_click_v2: The probability the user will click into the conversation of this Tweet and stay there for at least 2 minutes. scored_tweets_model_weight_negative_feedback_v2: The probability the user will react negatively (requesting "show less often" on the Tweet or author, block or mute the Tweet author). scored_tweets_model_weight_report: The probability the user will click Report Tweet.

b) And these are the weights it uses as of April 5, 2023

scored_tweets_model_weight_fav: 0.5

scored_tweets_model_weight_retweet: 1.0

scored_tweets_model_weight_reply: 13.5

scored_tweets_model_weight_good_profile_click: 12.0 scored_tweets_model_weight_video_playback50: 0.005 scored_tweets_model_weight_reply_engaged_by_author: 75.0 scored_tweets_model_weight_good_click: 11.0

scored_tweets_model_weight_good_click_v2: 10.0 scored_tweets_model_weight_negative_feedback_v2: -74.0

scored_tweets_model_weight_report: -369.0

Looks like it weighs replies most followed by profile click, and the fact that the reply is engaged by the tweet author and then good click i.e stay for 2 minutes or more

Reference: https://github.com/twitter/the-algorithm-ml/tree/main/projects/home/recap

Earlier Analysis (How Twitter Ranks tweets)

Twitter uses a Machine learning algorithm that optimizes for engagement and it focuses on likes first then retweets then english language tweets and then boosts images and videos and deprioritizes links ( This is based on light ranker but it seems twitter uses heavy ranker)

These are the ranking factors

Number of Likes weight 30 the highest
Number of Retweets weight 20
Indirect follows weight 4 ( You follow someone who follows the author of the tweet )
In trusted Circle weight 3 ( based on the similarity scores you are in their trusted circle)
Link weight 2 ( Negative ranking factor unless you are a verified user or you get enough engagement to overcome it you will get marked as spam)
Self tweets weight 2 ( Boosts tweets in which you reply to your own tweets i.e threads)
Tweets has image weight 2 boosts tweets having images
Tweets has video weight 2 boosts tweets having videos
Tweets has trend weight 1.1 boosts tweets talking about a trending topic
Tweet has a reply has a weight of 1
tweet has a reply count has a weight of 1 ( boosting tweets having a lot of reply)
Multiple hashtag weight 0.6 ( negative boost for a tweet having multiple hashtags)
reputation boost weight 0.2 ( measures reputation of user using pagerank and uses that for positive or negative boosts small impact)
English language boost weight 0.5
offensive negative weight 0.1 for tweets that are marked offensive
boost for twitter blue and verified accounts

How Twitter Filters tweets

Twitter filters tweets based on the following factors

Blocked and muted accounts are removed
Author diversity is improved so that you don't see all tweets from the same account
Content Balance filter to maintain a balance of in-network (people you follow) and out-of-network (people you don't follow )
Negative Feedback tweets are lowered
Social proof ( A filter to ensure that you only see tweets from people with whom you have a connection)
Conversation Filter ( replies to a thread are grouped together

Other filters like NSFW, DMCA , Toxicity, Ukraine, Misinformation, legal, Coordinated activity,Hate, violence

Twitter Takeaway for Creators/ Publishers

Primarily Twitter ranking is optimizing for engagement on the platform and has a negative weight for links which means that you cannot get traffic from Twitter as a publisher.

As a creator, you should optimize your tweets for likes and retweets more than replies. The use of threads will provide a boost as well as using images and videos and English. Live and die on the platform Here is the algorithm in the pic provided by twitter

Best Home and Interiors Website World 2023

noreply@blogger.com (Abhishek) — Tue, 28 Feb 2023 07:51:00 +0000

As part of an initiative to find the best websites in all the fields which have great marketing skill

I have found the best Home websites in the world based on their similarweb and semrush traffic comparison data which means that they will get the same result

1. Itishomegarden

2. TheSpruce

3. HGTV

4. Bobvila

5. SFgate

Search Engine (Google,Yandex , Bing,) Ranking Factors Feb 2023 Based on leaks

noreply@blogger.com (Abhishek) — Tue, 07 Feb 2023 06:08:00 +0000

Based on Yandex leaks and before the introduction of google Bard and AI chatbots as on February 7 2023 this is roughly how google ranking factors look. You can say yandex is not google but for a large number of queries Yandex and google have a good number of similar results around 40% All of these ranking factors is based on community research I have collected them but References are listed below

Search Engine Ranking Factors 2023

This is the overall breakup of search engine ranking factors User Signals hold the most importance followed by links and then followed by text and content relevance. the overall is 1800 ranking factors in Yandex

User Signals:

CTR, last-click, time on site, bounce rate.
If your url whould be the last for search session it is positive.
Returning users is positive.
Percentage of direct traffic is a ranking factor
Traffic and % of organic traffic
Keywords in URL is a ranking factors. the optimal would be include up to 3 words from the search query.
Average domain position across all queries
Number of search queries of your site/url is positive
Traffic from Wikipedia is positive

Other Ranking Factors

There are also specific ranking factors for:

10 ranking factors for time-of-day and day-of-week: Ranking fluctuates over weekend and day
There are ranking factors for using Yandex Metrika, Google Analytics, and JavaScript from Facebook
Links and mentions from Wikipedia get extra weight
Special treatment for websites HTTPS
Authorship
Detection of translated content
Page Speed
User Reviews/Comments

Quality: Host, Page and Text

There are 40 Quality-Based ranking factors based on Host, Page and Text With the following Being the breakup As Deduced by Maltelanwehr

Site/Host Quality:

Average freshness of content
Average text quality
Historic performance of content
Hosts are categorized into low/acceptable/good/excellent quality
"Pays attention to site details"
Your Money Your Life (YMYL) rules are mostly host-specific, not document-specific!
Special punishment for hosts that only rewrite the content or buy content from content marketplaces

Text Quality:

natural occurrence of verbs, adjectives, pronouns, etc.
various approaches to detect automatically generated content

Page Quality:

404 status code of embedded/linked content
broken video files are especially bad Embed videos - good for rankings. Broken embed videos - bad.
Amount of advertisement on page is a ranking factor. Less = better.
Negative The presence of numbers in the URL.
Negative The number of trailing slashes in the URL (and if they are excessive).
The number of capital letters in the URL is a factor.
Crawl Depth is a factor closer to homepage is better

References:

1: Alex Buraks

2. Matt Landwehr

Financial Markets Cycle

noreply@blogger.com (Abhishek) — Sat, 14 Jan 2023 13:36:00 +0000

Bigger the Hike Bigger the fall thats the truth and second thing it will keep on happening again and again

First Thing is to figure out where exactly in the cycle are we and untill we reach

This Chart is from Elon Musk's Tweet where he is mentioning that bigger the rate hike bigger the fall

I will instead go back and say that since 2020 Elon Musk' tesla is also part of same problem

Or How about NASDAQ

D2C Consumer Brands in India Investments & Growths

noreply@blogger.com (Abhishek) — Thu, 12 Jan 2023 15:07:00 +0000

These are interesting nuggets from the fireside ventures profile in ET. They have two marquee investments in Mamaearth and BOAT both founders ended up on Sharktank and both are headed for IPO

D2C in India a Consumer VC Process from fireside's perspective

Find a Consumer brand with 50 Lakh to 1 Crore per month Revenues and Fireside will Invest 1 Million dollars in that
Stage two they will invest $ 3 to $5 Million
Invest 30 Crores to 45 Crores and Reach 100 Crores in revenue at 100 crore fireside thinks they can exit
Margins 60 to 80% in Beauty, 40 to 50% in Food, and 30% in Consumer Electronics
Valuation: 6 to 7x revenues
Vahdam Teas: 95% of exports revenue

Older Bets

ID Foods 17-year-old and 384 Crore revenue and 70 Crore loss

Paperboat less than 400 Crore revenue and still loss-making

Mamaearth the profits are very low and the valuation is very high

BOAT also stayed away from IPO again profits are low

Mamaearth had a 14 Crore profit on a 940 Crore revenue a 1 % profit and spends 40% of its revenue on advertising continuously for the last 4 years Your ideal should be 10 to 15% of total revenues as per traditional marketers P&G

Warnings for D2C

Interestingly for these D2C brands apple did ATT and all the US d2c brands got hit along with Meta because the US is an Apple Country
Google will phase out cookie targeting end of 2023 which might affect Indian d2c brands though google will be softer with a privacy sandbox because India is an Android country
USA look at the D2C stocks 2021 was a boom year when all the IPOs happened and 2022 was the bust year
Look at Peloton the darling of the D2C boom in the pandemic but bust later

Interesting to watch will need to come back and check these numbers since 1000 Crore plus revenue for both BOAT and Mamaearth makes it very interesting also considering my past with the sector.

When Nykaa and Paytm can be successful IPOs and thereafter can fall so can this too depending on how crazy the market is otherwise there are always VCs who will bite just like BOAT

I am inclined that founders will make their money and go out leaving it to be somebody else's problem for D2C

Reference

https://economictimes.indiatimes.com/prime/consumer/with-mamaearth-and-boat-have-fireside-ventures-and-kanwaljit-singh-cracked-the-consumer-code/primearticleshow/96919618.cms

Gatekeeper Playing God Problem

noreply@blogger.com (Abhishek) — Thu, 05 Jan 2023 07:34:00 +0000

Gatekeepers hold complete control over digital life spammers, publishers, big brands, and creators battle over how much they can get out from gatekeepers

1.) Google:

a) Identifies Big Brands and tries to send them traffic

b) Big Brands don't cover all the keywords

c) Identify for non-top-level keywords Sub Brands for example sites like spruce, Healthline etc )and gives them traffic

d) On the long tail where there are no brands and sub-brands it tries to identify which is the best result

Google has to play God and identify top-level sub-brands for example why choose spruce over bhg and give spruce so much power that it brought BHG despite BHG being a magazine and a bigger brand in the pre-internet world.

On the Long tail Google plays god again and tries to identify the best website and reward it.

Google uses algorithms to do its gatekeeping role which moves more and more towards Machine learning, classifiers, and feedback from human raters from the original PageRank which used links from seed or top brands to identify who was a good website.

Spammers, Small Publishers and Creators are all fighting for this pie on the long tail keywords, but frankly I cannot figure out why crap websites rank better than my content.

2) Social networks ( Instagram , Tiktok)

a) Didn't gave any option for links at all

b) Now instead of publishers or big brands you have to boost creators and at the start the process was easy but then everybody starts becoming creators

c) Platform plays god and starts rewarding creators and has to differentiate from scammers

d) Going Viral is like a spike or hype it is just a function of right content at right time and the moment you go viral people copy you.

e) Live on the platform

3) Youtube

a) live on the platform

b) Search + Social combination

Has problem of both 1 and 2

4) Twitter

Made for Creators but not for consuming audience

Serves as content pool for other platforms

A Version of RSS with Content as well as opinions of individuals

Serves great for subscription as it is creators subscribing to other creators

5) Android and Apple App store

Serves for apps the same thing which is there for websites

6) Amazon and other marketplaces for sellers

7) Uber for car drivers

8) Food delivery platforms for riders

Again all of them gatekeepers playing god problem I will love them if they help me but hate them when they don't.

Problem Technology creates centralized gatekeepers on whose algorithms you have to dance if you are not them look at this keyword there is not a single link on the page which is essentially where gatekeepers are going

Google Takes on Elon Musk's Twitter with Google Explore

noreply@blogger.com (Abhishek) — Wed, 16 Nov 2022 12:07:00 +0000

With Elon Musk taking up Twitter and making largescale changes to the app a lot of people are looking at alternatives and there are a lot of apps looking to take its place and in the midst of it is google's attempt to take that space with google Explore which is in testing as of now

What is Google Explore ?

This is a screen shot of how it looks as of now it is available only on mobile but it is expected to expand and is a mix of Google discover and it is being tested right in the middle of google search if I were Elon Musk I would be worried.

This is built by doing a topic specific google discover which is pretty popular and is a decent product but serves as an addon to google search app on android . Google Discover is pretty popular on android phones as it is built into google search app on ios it is popular but not as much but these days google is testing it right in the middle of google search.

Google rolled this in Spetember of 2022 as part of their search on event but mentioned it as a small sidenote focussed only on travel but it seems to be taking over all of topical searches for notable persons.

Here is another screenshot of a Jeff Bezos search

Google Explore vs Elon Musk's Twitter

As a proper twitter junkie I know that this is good but the problem as always with everything google is that it is algorithm driven I cannot control what i want to see which Twitter's chronological feed option allows but most people prefer the alogorithm content of facebook and google discover so this one would be a win win for them and also help solve the problem google has it is not really good for newsy content and is mostly better for information rich subjects. For Twitter they have lot of problems but a basic problem is that they cannot control spam bots and genuine content creators get drowned out in that content which makes their advertsing extremely ineffective as compared to facebook and that is a subject for another post

Google Explore : What Can you do as a Creator and Marketer

As a Creator it will make things much tougher Google has a preference for big sites over small blogs and interesting content and there are no likes and shares so you will have to optimize it in the same way you can do for discover create great images and make click worthy but not click baity titles.

Google's Search Problems

Google is not great at surfacing interesting content from sites like this one as it focuses on large websites and its own content to the detriment of others the likes of Twitter and Substack offers a great way to surface this kind of content but have way limited reach. Google is great at using AI and giving answers to the question with solutions like discover and explore it is trying to get some amount of social audience using the Tiktok style vertical feed which is addicting to users and the current craze for all tech executives.

Twitter's Problems

Technically the problem for twitter is that its advertising is not good enough and instead of users the platform has a heavy proliferation of bots. Another of twitter's problem is that it is a text heavy platform and needs images and videos in its feed and right now if elon is able to get rid of bots and increase Twitter penetration towards humans and then fix its ads it can actually create a big challenge to google and can actually be the largest traffic driver towards news and interesting content though information heavy content will always remain google's domain.

Future Predictions Cricket 2023 & 2024

noreply@blogger.com (Abhishek) — Mon, 14 Nov 2022 11:51:00 +0000

It is now clear T20 World cup cricket win of 2022 for England and the 2021 T20 World Cup win from Australia confirms certain trends and patterns and what you need to win in T20 World Cup.

Focus on Data: Multiple All Rounders , Left Arm Pacers , Left Handed Batsmen Leg Spinners and chasing are keys to winning in T20s right now so build a team which has them and for an interesting insight into how analytics plays in cricket read Hitting Against the Spin: How Cricket Really Works Book by Ben Jones and Nathan Leamon who were England ‘s Cricket Analyst who helped England become the King of white ball cricket.

Interestingly Sam Curran - left Arm bowler , Ben Stokes - left Arm all Rounder , Adil Rashid - Leg Spinner, David Malan- Left Handed batter at 3 and Moen Ali - Left Arm Spinner were the Keys to England winning this world cup along with an aggresive intent openers in Joss Buttler and Alex Hales.

In 2021 T 20 World Cup Australia also had an intesresting mix multiple allrounders , Left handed David Warner Firing along with left handed Matthew Wade and Adam Zampa ‘s Leg Spin and Ashton Agar’s Left Arm Spin with Mitchell Starc’s Left Arm pace.

For Reasoning why Left Handers have an advantage you need to read the book above.

Most of teams have data analysts but they don’t trust them as much as english do

For India they should Make Hardik Pandya as captain for T20 and pair him with VVS Laxman as coach recreating the 1983 world Cup pair of allrounder Kapil Dev and P R Man Singh and the process has started on New Zealand Tour

India Have Left Arm pacer and Left Arm Spinner all they need to add is Left handed batsmen at top and use a leg spinner get at least couple more allrounders and have aggressive openers at the top and you have a potentially winning team.

I assume seeing the results this should happen for 2024 T20 world cup.

Freelance Cricketers

From the Likes of Tim David to the West Indies where Chris Gayle started the concept the rise of freelance crikceters and the T20 leagues proliferation will continue to rise and rise. There are two new leagues like CSA 20 and UAE T20 which have started and now its possible to make a living by just being on this circuit There are people like Will Smead who retired from first class cricket at the age of 21 for these leagues. India will also break and will start allowing its youngsters to play in these leagues and that might well be the end of first class cricket which is set to be another future coming true unless all administrators unite and priortize first class cricket over T20 that seems like a difficult thing to expect from cricket bureaucracy.

SEO 2023 - Artificial Intelligence, Information Similarity & Information Gain

noreply@blogger.com (Abhishek) — Tue, 08 Nov 2022 12:03:00 +0000

This piece is think piece and aimed at not being seo optimized otherwise I would need to add headings saying SEO 2023 and give it a structure which google's algo likes the idea is only if you know me you should know about this blog and the content on this blog This is ideally too long for a twitter thread and too niche for a newsletter

Kinds of Keywords

There are two kinds of keywords evergreen or information similar keywords and information dissimilar keywords. Information similar contents are those where you will see featured snippets and you can only rank for these by writing similar content with some information gain. Almost 14% of keywords have featured snippets and they fall in this category as of my writing this article.

Information Similarity & Information Gain

For a large number of keywords Google is looking for is Information Similarity all the serp features same content but ordered in terms what google thinks is more important which they call EAT.

Example: Search for How many legs horse have you will see a featured snippet with a high confidence

Interestingly three years ago google used to get it wrong and it was fixed in April 2019

From an SEO purpose a proposed structure is provide an information gain and you will rank higher the problem is that if you provide an information gain and rank higher than everybody below will copy that in order to beat you and that information gain will get reverted .

Artificial Intelligence

These set of keywords which are information similar are around 14% for sure and makes google ripe for disruption use an AI database and you can create a Search engine which can answer these set of keywords easily

When Writing with Artificial Intelligence it acts as a glorified autocomplete it will also provide the most common perspective and not something extra but if you have a good domain authority run with it and it should work well for some time till others catch up. If you are not a high domain website and want to use AI it will not work because it will not help provide the information gain needed without the extra human input..

Two Questions to be asked

If most of people start to rank using AI content everyone will start writing using AI and it will lead to a stalemate since it is too easy and too widely available there is no advantage in it over the long term i.e Try to do what no one else is doing rather than what everyone else is doing.
What if google or someone else starts to use generative AI to write content for these evergreen topics than they don't need the publishers at all for such subjects Interesting news falls in informatiopn dissimilar content and that will not face the same problem

How Google Determines Helpful Content

Google determines helpful content with Long Clicks and User Satisfaction metrics combined with Machine Learning metrics such as NDCG etc . Mostly it means that if your result gets labeled bad by a human labeller or if machine learning classifier determines your result similar to bad results than you can rank drastically lower..

SEO in 2023

AI has developed so much that we can make 1 click very highly optmized articles using tons of optimization companies surfer , clearscope , marketmuse,frase etc all combined with Jasper and tons of AI tools. This is exploding and should grow more in 2023.

Google AI and SEO in 2023

In 2022 only google is using maching learning and classifiers and is now less dependent on content and links which in inverse means that its engineers cannot pinpoint why a site ranks or why it doesn't makes it perfect for disruption this will continue to grow which means how the human labeller has ranked the training data will determine how sites rank and you cannot grow websites on the basis of great content itself without improving its perception and staying away from spam classifiers.

Technology Predictions 2023 & Beyond

noreply@blogger.com (Abhishek) — Wed, 02 Nov 2022 09:40:00 +0000

Seeing the trends rise we are headed to rapid changes in technology

1. Rise of Subscription Business- Twitter is headed to subscriptions business the whole of 2010s everyone thought about ads will 2020s be about subscription businesses . Interesting to see how Nytimes, Washingtonpost discussion is happening or see number of small substacks with subscribers. Again not everyone will win with subscription but Twiiter will see success and others will follow

2. AI - > the rise of Generative AI is for sure it is almost 90% useable a little bit of jump and it can start repalcing humans but there should be a whiplash moment for sure when the ethics is called into questions.

For E.g all the AI is built on past data images generation is based on past images. Text generation is based on wikipedia where everybody took proprietary informations and made it public and open source and thats what majority of AI is based on. The most interesting application is that you can use AI to create a search engine for content inside videos and audios a chance to make a better youtube and search otherwise google will steal it.

3. Crypto and Blockchain while being down these days will definitely come back if not digital currencies will definitely work

4. Creator Economy: One point generative AI helps creator economy on the other hand things like Tiktok , reels and algorithms reduce the impact of follower counts makes things tough . It is also at the risks of platform

5. Podcasts: What OTT platforms like Netflix did to TV will podacast do that to already dying Radio

Nothing worsk in isolation all these fast changing trends will continously lead to whiplash

What Experience Teaches About Marketing, Experts & Life

noreply@blogger.com (Abhishek) — Fri, 19 Aug 2022 05:19:00 +0000

True for Google, Facebook, Instagram, Tiktok, Twitter, Uber, Amazon, Youtube, Pinterest, Snap

This is true if you want to be a creator or a publisher and want to generate organic traffic using any platform

Across Any Platform:

Optimize For Users: Try and Do Thing which is suitable for users that are best for the long term but in the short term this means you will not get success or get lesser success

Optimize For Algorithm: In the Short Term You will always get success but when the algorithm changes you are brought down and will have to start all over again Churn and Burn always happen here.

Example: Facebook and the infamous Pivot to Video

Optimize For Users & Algorithm: Balance Between two is what works on a steadier rate in the medium term but you are still prone to a hard knock life from the algorithm

Gurus & Experts: Becoming One is an excellent way to make money but most of them are just fooled by randomness and you don't really learn anything from them unless you are starting out and need to learn the basics.

Example: Across SEOs there are a bunch of gurus who are proven wrong on every update same is true for every field but they make good money Because they come up with a theory that can explain the recent update

Platform:

Always needs the small guys (creators and publishers) at the start to build themselves but once they become big they always prefer to align with the big guys

In Life Ideally

Try to Make a platform: Very hard but they are always going to be the biggest

Try to Build an Algorithm: Very hard but then you control things otherwise whoever owns the algorithm that controls your fate

10 Best Movie Blogs ( Bollywood ,Tollywood,Kollywood) in India by Website Traffic

noreply@blogger.com (Abhishek) — Wed, 12 Jan 2022 11:31:00 +0000

One of the most difficult Things in India is finding out top Blogs to target ( Who Actually have good website traffic) when you are doing digital marketing. As part of that I am creating a list of top blogs on each category starting with bollywood. (All data via Similarweb do note this data is freely available to check on similarweb)

1.) Bollymoviereviewz.com
Based on Rotten Tomatoes model it provides an aggregate of ratings from all movie critics . It also has a popular box office page.

Total Visits as per December 2015 is 3 Million

2.) BollywoodHungama.com
One of the oldest hindi websites

Total Visits as per December 2015 is 2.9 Million

3.) Behindwoods.com
Largest movie blog about Tamil cinema

Total Visits as per December 2015 is 2.3 Million

4.) Koimoi.com
Aggregates stories from major websites and republishes them originally had Komal Nahta on board who left the blog later.

Total Visits as per December 2015 is 2.2 Million

5.) LyricsMint.com
One of the largest Indian blog about only song lyrics for all hindi movies

Total Visits as per December 2015 is 2 Million

6.) Idlebrain.com
largest Indian blog about telugu cinema

Total Visits as per December 2015 is 1.8 Million

7.) 123Telugu.com
Second largest Indian blog about telugu cinema

Total Visits as per December 2015 is 1.5 Million

8.) MissMalini.com:
Started by Former VJ Miss Malini focuses more on Bollywood fashion and lifestyle

Total Visits as per December 2015 is 1.2 Million

9.) Pinkvilla.com:
Founded by Nandini Shenoy, a former Microsoft engineer in 2007
Total Visits as per December 2015 is 1.2 Million

10.) Indicine.com
annonymous Blog with no About Us Indicine has been around at the same time as all the others
Total Visits as per December 2015 is 730,000

Do note that site traffic varies monthly and these were the numbers when i compiled this post on Jan 2016

I have not considered horizontal portals who also get a lot of website traffic for movies but only specializes site for movies in India

Top 10 Devices for Mobile Internet for Indian websites

noreply@blogger.com (Abhishek) — Mon, 14 Apr 2014 07:41:00 +0000

Mobile Internet in India has risen at an amazing pace in india and has served as big boon for India's internet economy however a lot of people tend to believe that India is an android country and you should develop mainly for Android I would like to refute them.

Here is the list of Top 10 Devices used to access mobile internet in India

( data from sites run by me and my experience across various websites)

data point in Millions of visits)

Apple Ipad
Apple iphone
Samsung Galaxy S3
Galaxy Note 2
Galaxy Grand Duos
Samsung Metro Duos
Nokia 5233
Galaxy S4
Google Nexus 4
Galaxy S Duos

Bonus

11. Nokia X2-02

12. LG Nexus 5

As you can see Android dominates but don't neglect Apple which will be your biggest access point mostly.

This is also because even if Apple

Nokia 5233 will rise if your site contains more student traffic .

This data may change from site to site but most of the Top devices remain the same

Internet in India Statistics based on Census

noreply@blogger.com (Abhishek) — Mon, 03 Feb 2014 10:46:00 +0000

I have seen through number of self proclaimed hyped reports on number of internet users in India and putting that number as high as 100 Million . This is quite far from reality.Here are some numbers.

According Census 2011 of India there are 15.54 Million households (6.3% of total population) in India who have computer/laptops in their homes.
However Only 7.6 Million households (3.1% of total population) have laptops/ computers with internet.
Maharashtra is the biggest Indian Internet market with 18% of Total Internet households followed by Tamil Nadu with 10%, Karnataka 8.27% , U.P (Noida inclusive) 8.18%, Delhi 7.68% and Andhra Pradesh with 7.15%.
Delhi/NCR inclusive of Noida and Gurgaon would however have much higher numbers.

However this is just statistics for Home users there are definitely a large number of users accessing internet in India through offices and cyber cafes but then you should see the data points provide by the two largest players in Indian market.Facebook and Google.

Facebook allows you to target 45.82 Million users in India
Google's Adwords says that it has a reach of 14.5 Million users through Search in India
Number of Active users per month as per Google's Ad Planner is 30.7 Million
However as per IAMAI total internet users in India is 100 Million and as per Comscore it is close to 50 Million.

Number of Broadband connection in India are however 13.42 Million as of Jan 2012

Other interesting data point according to Census of India 2011 is that

63 % of Indians own a Telephone connection.
47.2 % of Indians own a Television
19.9 % of Indians own a Radio/Transistors

To Summarize here are

India Internet Statistics 2012

India has 7.6 Million Households having internet
13.42 Million broadband connections (Home + Offices ) combined.
Maximum targettable audience using one site in India is Facebook with 45.82 Million
Active user base per month in India is close to 30 Million mark which is still a pretty large market but not as big as portrayed by some consultants.

How to increase conversion of your Internet Generated leads

noreply@blogger.com (Abhishek) — Sun, 02 Feb 2014 16:41:00 +0000

nternet lead generation is a big business internationally but in India its value is still to be realized. Having worked in couple of lead generation companies I have seen most of people complaining about the quality of lead generated by internet medium but compared to any other medium it still is your best bet. A research by Leadqual backed by MIT has some very good answers why your lead might not convert well

Prospective buyers fill out 3-5 lead forms (especially true of those coming from Google campaigns)
The first to contact a lead increases conversion 238%
More than 65% of all conversions occur on first call
Calling a lead more than 5 minutes after a lead is submitted has a 46% lower qualification rate than calling in less than 5 minutes.
Speed of response is the best predictor of a closed transaction
Enormous opportunity exists for after-hour and weekend calling when most companies are not staffed for a rapid response

So the key is time taken to respond to a lead created in your system. Here is a whitepaper by Leadqual on the same subject

TRAI: Internet Penetration in India 2011 Report

noreply@blogger.com (Abhishek) — Sat, 01 Feb 2014 07:55:00 +0000

Telecom Regulatory Authority of India(TRAI) has released a detailed report on number of internet connections in India. Points to note

These are internet connections and offices and cybercafes have many users accessing a connection so actual number of users in India is significantly greater than these number.
There are 19.67 million Internet subscribers in March 2011 a yearly growth of 21.59 % w.r.t March 2010
Broadband users(>256 Kbps) are growing at 35.49% and were upto 11.89 Million at March 2011
Dial Up and Narrow band users (<256 Kbps) are growing at 5.12% and were upto 7.79 Million at March 2011
Maharashtra is having largest Internet (<256 Kbps) and Broadband (>=256 Kbps) subscriber base in the country. Tamil Nadu is at second place in internet and broadband subscriber base

Complete report can be found here

Email Marketing in India: How to get best performance

noreply@blogger.com (Abhishek) — Sat, 01 Feb 2014 05:37:00 +0000

While you can get visitors to your site by running marketing campaigns and doing SEO the bigger challenge is retaining them. The best ways to achieve this is through email marketing and over the last few years I have done it at an enormous scale in India and have learnt some hard lessons just thought to share them here

Image based mailers just doesn't work:
More than 50% of your users will not see your emails with images so you need to create mailers that will convey the message without using the images also. Images are however necessary to appeal to those users who will see the mail with images since it is a measure of quality for them to differentiate from spam.

Mails on Mobile:
I cannot share exact statistics on this but a large number of respondents have started reading their emails on mobile and those respondents need a text based mailers rather than graphics one thats why one should always send a text version of the mailer.

Email Clients:
Yahoo Leads in India , Outlook is a close second gmail and rediff are other important email clients. the data will vary depending upon the kind of database.

Frequency of sending:
This is only my observation sending more than 1 mailer per week will cause your users to hit unsubscribe button more often.

Clickthoughs on previous emails:
This is the strongest tool to segment your data

Things to test in an email
Subjectlines, Call to action/Offers,Send time and day, email layouts

Listen to feedback:
Quite a few people will reply to the email id you sent mail from. Monitor that id through which you can get lot of abuses but you can get some valuable feedback.

On a last note email marketing is not a substitute to other marketing techniques but it is a very good add on and is especially useful in lead generation and e-commerce offers

Related Reads:
Email Marketing Open and Click rates
Email Marketing Best practices

Most popular email clients in the world

noreply@blogger.com (Abhishek) — Fri, 31 Jan 2014 16:05:00 +0000

Campaign monitor has done a study about the most popular email clients used by people and the results are shown alongside. These stats are based on the email client usage of more than 300 million people that was done by Campaign Monitor for some six months.The company embeds a tracking image into their email messages and uses the referral information to determine the email client that was used to open that particular email.If you took this study in India then the difference you might see is the larger stake of gmail in the pie and lesser of hotmail but the critical information will remain that Outlook is the preferred means of everyone checking their emails. source: DI

Research: Best Practices for Email Campaigns

noreply@blogger.com (Abhishek) — Fri, 31 Jan 2014 15:27:00 +0000

EROI has done a survey on best practices in email campaign marketing and has come out with some interesting results. Here is a brief summary of best practices done by email marketeers

Things tested:

85.2% test subject lines.
54.8% test calls to action.
50.9% test designs.
49.1% test copy.
41.7% test offers.
36% test timing of campaigns.

Time of the Day:

37.9% of marketers who are testing timing are testing time of day; among them:

49.4% find sending midday (10 AM - 2 PM) to be best.
31.5% find start of the business day (6 AM - 10 AM) to be best.

Day of week: Tuesday ranks as the most successful day for emails, followed closely by Wednesday.

Frequency: 34.9% of marketers who test timing are testing frequency; among them:

33.3% send weekly, 28.21% send bi-monthly, 28.21% send as necessary (no set frequency).
The rest are divided roughly equally among sending quarterly, daily, more than once a week, and monthly.

via Marketingprofs
More on this topic:
Email Marketing Open and Click Rates

India's Online Classifieds Markets

noreply@blogger.com (Abhishek) — Thu, 30 Jan 2014 16:49:00 +0000

Inspired by the west most of the companies in India focused on ads and ecommerce but its the Indian desi entrepreneurs who showed that focusing on classifieds business was much more lucrative. Today India's online classifieds market is much larger than India's online ad market (without classifieds) and it is estimated to be close to Rs 400 -500 crores ( though some optimists put it at much higher 800-900 crore ). The four major verticals in this market are Jobs, Matrimony,Real estate and Automobiles

It started with vertical classifieds and first to become successful were jobs and matrimony and even today job classifieds is the major part of the above no.
Next to gain attention was real estate which saw lot of entrants but no clear winner so far with Indiaproperty as the leader in traffic.
Autos was the next category to gain attention and Carwale is the clear leader here but is only expected to breakeven by end of 2010
Horizontal portals is a recent trend in this field with many players starting in 2007 these are the major players in this field in the order of traffic

Clickindia:
Sulekha.com:
Quikr.com:
Justdial.com
Olx.in

If you wonder what is the monetization model for these players is then it is the unglamorous lead generation route along with a mix of advertising. Latest in this market is raising of 27 crores by Quikr which will heighten the competition even more but what I would like is the expansion of the pie beyond the above mentioned 4 sectors and the rise in C2C sector with consumers paying to put up premium ads for other customers but that would face competition from eBay

Eyetracking Research: How people interact with online ads

noreply@blogger.com (Abhishek) — Tue, 28 Jan 2014 15:20:00 +0000

Jakob Nielson is one of the oldest and most respected name in terms of web usability and research in this field and now he has written a book titled Eyetracking Web Usability, by Jakob Nielsen and Kara Pernice of the consultancy Nielsen Norman Group. For this book what Nielsen and Pernice have done is track the eye movements of hundreds of people as they navigate websites this has led to great insight into how people interact with ads some of the key results were

People in the study saw 36% of the ads on the pages they visited.
The average time a person spent looking at an ad, though, was brief — one-third of a second.
People who were just browsing the Web looked at only 5% more ads than those trying to accomplish a specific task.

Participants in the study looked at

52% of ads that contained only text,
52% of ads that had images and text separately
and 51% of sponsored links on search-engine pages.

Ads that got a lot less attention included

Those that imposed text on top of images (people looked at just 35% of those)
and ones that included animation (it might seem movement is attention-grabbing, but only 29% of these ads garnered a look).

Source Time via plug

More on this subject
What kinds of advertising attracts user attention
Banner Advertising Clickthrough rates
Online Advertising what works the best

IDEASMARKIT

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SEO Takeways from Search Engine Quality raters Guidelines

Google I/O 2023 & How SEO & Marketing on Google Changes

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Earlier Analysis (How Twitter Ranks tweets)

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Search Engine Ranking Factors 2023

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Google Takes on Elon Musk's Twitter with Google Explore

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Google Explore : What Can you do as a Creator and Marketer

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Future Predictions Cricket 2023 & 2024

Freelance Cricketers

SEO 2023 - Artificial Intelligence, Information Similarity & Information Gain

Technology Predictions 2023 & Beyond

What Experience Teaches About Marketing, Experts & Life

10 Best Movie Blogs ( Bollywood ,Tollywood,Kollywood) in India by Website Traffic

Top 10 Devices for Mobile Internet for Indian websites

Internet in India Statistics based on Census

India Internet Statistics 2012

How to increase conversion of your Internet Generated leads

TRAI: Internet Penetration in India 2011 Report

Email Marketing in India: How to get best performance

Most popular email clients in the world

Research: Best Practices for Email Campaigns

India's Online Classifieds Markets

Eyetracking Research: How people interact with online ads