I had such a neat ephiphany this morning about how to explain merging of DISC Personality Types (extrapolate to your favorite personality profile!) and customer demographics using national advertising commercials.

If you are not familiar with customer demographics, they are the categories that people fall into, making them easier to market to as a group! For example, men who are 45-65 years old and working in industry have very different needs than a 25 year old woman hipster. Check out more about customer demographics

The DISC Personality Profile is super interesting to me as it helps us understand the TYPES of people out there. A “D” driver type person is go, go, go, an “I” is friendly and likes being around people, “S” people are stable and steady and “C” types are like CPAs, interested in all the details. Check out more about DISC Personality Types and marketing

So how do you tell what types of demographics and personalities commercials are trying to reach? Here are some great examples and my take on them!

D Type Personality, National Car Rental – Business Pro

First off we start with framing the commercial so that the watcher knows it is for him (using demographics). There is powerful man speaking in the background telling our business pro that he “knows how to mix business with business”. There are some really powerful “old boy network” images like the guys doing deals on the golf course. Our hero in this story looks to be a 30-40 year old white male (the “boss” in the story is his late 50′s, early 60′s).

Then we switch over to the personality type of D for driver (ha, in this case an ACTUAL driver!) Our hero can choose any car and GO. No stopping, no hassle at the counter with talking to a person, just grab your car and go. While this is great for a dominant driver type, it would not work with our other personality types who would want to interact, have some structure or details about how all that is accomplish, but for our business pro, it is perfect!

I Type Personality, Chinet – Rediscover the Lost Art of Getting Together

In this one our hero is a young woman, probably in her late 20s or early 30s. She seems somewhat affluent, the fixtures in the house are not opulent but are definitely designed well. There are a majority of white people in the shot although there is a bit of diversity and they are appealing to the moms with happy children playing.

All that said, the hero shot is when she gets to enter the party and join in the fun. And come to find out, all those happy people are using Chinet plates. I’s like to be around people, having parties. They want to be the one getting to spend time with neighbors and friends and the promise is, if they pick up Chinet at the grocery store, they will be able to produce fun times. The other personality types who aren’t as social will not “get” this commercial, but I’s will love it!

S Type Personality, Ancestry.com – Boxes

I pulled the Australian version of this one to show that these ideas are universal. It is interesting that each commercial has a voice over with the country’s accent, although they are all women.

The shot starts with a cozy family home and flows through how family and ancestors are there for you and will help. Love the “and I saw you, coming home” – not only are we hitting the stable, steadys BUT also the visual people (42% of all people are visual learners!) Old family pictures bring humans into the shot and remind the S’s that family comes first.

C Type Personality, Apple – Introducing Siri

WOW, they cover a lot of demographic types, young white businessman, young successful white husband (nice car!), young successful african american woman (she is going on a trip), older white mom (or grandma) type, young white blind reader (with a dog – dogs are always good!)

That said, this commercial is a C’s dream! You can find out any fact or detail instantly. You can know about important things like the weather and measurements. If you are a C (like my husband) this seems to be basic – OF COURSE you want to know all of that. For the rest of us, many times we have no idea of what the weather is until we walk out the door!

Wrapup – Customer Demographics, the DICS Personality Profile and Commercials

Sometimes seeing how these play out help our small business marketing efforts. Selling a high end business product, you probably want to make sure your graphics and ads appeal to older white males who are still at this point running much of industry (they are stereotypes because they are true!) Want to sell to young, hipsters? Have images of people getting together and having fun!

The national brands have amazing teams of marketing agencies, focus groups and deep pockets to test these things…as a small business owner you can leverage all that researching goodness to make sure you are targeting your best prospects!

This post is a “how not to” for guest post blogging requests. Please, whether you are applying to my blog or any other blog, read it in its entirety so you can know what it feels like on the other end and maybe improve your requests. Please know that if you send me horrible requests to guest post, they may be published here (without any identifying information).

Guest post blogging is all the rage! I even jumped into the fray and tried my hand at it, check out my post about the experience…(Guest Post Blogging – I was rejected by Social Media Examiner and I am okay!)

While my traffic and customers are nowhere near the level of the SME, I do get my fair share of traffic… I am number 68K of US blogs, with a readership comprised of college educated women, who have an average income of 60-100K a year – not a bad bunch of readers to try to court! check out my Alexa details

Because of this and all the info out there about how great guest post blogging is, I have a problem. Every day I get about 10 requests to guest post to my website. As I have only had about 5 guest posts in 5 years, the chances that I will spontaneously start accepting guest posts at this rate is low (read non-existant).

That said, still the requests they come pouring in! Here are some of the worst of the bunch I have gotten recently and why I find them so heinous (I have gotten myriad other ones that were simply sad, not horrific and I won’t bore you with those!)

Guest Post Blog Request 1 – It would be a great opportunity for you to use your site to help me

Hello Tara,

My name is X and I work with X, a company specializing in visible magnetic board systems. I have been looking for bloggers that are influential in this industry, and found your blog intriguing. After reviewing your content, I think it would be great opportunity if we could contribute a guest post to give you some more great content and get our name in front of some new readers as well.

We have a few topic ideas that we would love to share with you, but are also open to any suggestions you may have. I look forward to hearing from you.

In the meantime, I welcome you to learn a little more about who we are here.

I am not sure I could have been less interested in this company. First off, I did not solicit this email, so them telling me that it would be a great opportunity for them to get their name in front of my people, while true, is pretty ballsy. Additionally, they were nice enough to leave a link so I could check out their stuff before promoting it for free on the website I have been slaving over for almost 6 years now. A true non-starter (but good for this post…:)

Guest Post Blog Request 2 – Run on sentences and I get the picture, you would like to “publish in your blog”

Hi Tara,

I visited your blog Marketing Art Fully today and I really liked the way you’ve presented it and as I was reading some of your articles I found them informative and engaging, especially your post entitled “Small business marketing tips – does everything have to be perfect?”. I’d love to contribute to your blog and provide you with a compelling article to publish in your blog.

I was thinking perhaps one of the following titles: (edited by me – they were about appointment setting and data cleansing – two topics I don’t write about)

Would you like me to send you one of these articles to publish in your blog. If these articles are not appealing to you let me know the latest topics that are of interest to you, and I’ll be glad to write a compelling article for Marketing Art Fully.

I look forward to hearing from you. Thank you and have a lovely weekend, X

First off, I am not stupid, I know you can pick a post and cut and paste the title in…guest post requests 101. What about a little bit about WHY you liked it (I KNOW, they didn’t actually like it, just heard that this is what you are supposed to do!) Second off, they spelled my site name wrong twice and repeated “publish in your blog” over and over like I would be mesmerized and write back, of course you could “publish in my blog”.

Guest Post Blog Request 3 – I am not doing what I should to promote them and off topic, you think?

Hi Tara,

Hope you are doing great…I am waiting for your response on my Guest Post proposal, Could you please let me know as how should I proceed ahead? If you’d like to take a look at what I’ve written before, Here is our sample of works:

http://X.com/kids/5-fun-mediums-for-art-with-children/

http://X.com/uncategorized/kids-and-chores/

I look forward to hearing from you.

First off, I wrote back and asked this person to explain to me why she thought her children’s articles would be a good fit for my marketing blog, but she didn’t answer. Second off, you can write me every day and I still won’t publish a post about kids…it is off topic!

Guest Post Blog Request 4 – Seriously?

Hi Admin..

I am a regular reader of your site and I really like your site so much. That’s why I also want to contribute my some articles to your site(http://marketingartfully.com/). So please give me chance to contribute some articles for your site.

MY name is: X

>> Update 5 minutes after publishing this post!!! – another winner in the “did you know it was a writing assignment category!<<

Hello Admin, (DOH – my name is Tara and is published on my site!)

Hope you are doing well. I’ve been reading your blog on marketingartfully.com since long. All of those that I have read are informative and beneficial too. I highly appreciate the information posted on your blog.

Moreover, I would love to share my insights in terms of knowledge and information for your readers by posting on your blog. As of now I have blog related to “Business marketing” which i wish to post on your blog.

Could you please let me know as how should i proceed ahead? Looking forward to hearing from you.

Okay, this was the straw that broke the camels back! Do these people understand that this is a WRITING request that they are sending? If you cannot write a three sentence request, what would make me think that you will write a 300-500 word article that I would be willing to publish on my own website? Now, I am not the grammer police, I have miss-spellings and sometimes cuss, BUT IT IS MY SITE! I am allowed to write however I want.

In conclusion, if you are going to send a request for anyone’s site to publish your work please:

• Actually read at least one of their articles and say WHY you liked it enough to include it in your pitch letter
• Use good grammer in your guest blogging request
• Stop telling them what a great opportunity it is to have you write for them (a little humble goes a long way)

and DON’T keep writing them to ask why they haven’t answered you back, they are busy making their site popular enough that you want to be on it!

Incoming search terms:

• Request guest posts

I have broken this list of 100 Great Email Call To Action Examples up into categories that make sense to me and possibly to the people that I am trying to reach. While they ARE somewhat grouped, I have not alphabetized them or put them in precise order as I actually use these to spark the creative process!

Some places you can use these call to action examples include in banner ads, google adwords, in your email newsletters, on your webpages, basically anywhere you want to have someone do something!

Ease Them In Call To Action Examples

Gentle, Non Threatening Call To Action – great for free offers or when you are just getting people into your database. There is a chance that these will convert well (because they are gentle) or that they will flop (not giving a strong enough voice to the action) so make sure to test, test, test and see which is the best one!

• Find out more
• Learn more
• Learn how
• Watch
• Watch now
• Visit now
• Go now
• Train now
• Visit site
• Get email alerts
• Get on the mailing list
• Get started (it takes about 20 seconds)
• Join the club now
• Start creating
• Take the next step
• How to get started
• Relax. Reserving a X is just a click away.
• Take the quiz
• Let’s get started
• Start here
• Check it out
• Experience now
• Join the community
• How it works
• Join the fun
• Go

Detail, Detail, Detail Call To Action Examples

These seem to be for the people who are planning something, be a trip, a move or a new marketing plan….interesting to think about the different personality types, I would have to think that these are for “C” types (on the DISC Personality Test) who like to have details and facts.

• Offer details
• Click for details
• Click here for details
• See schedule
• See plans and pricing
• Start planning
• Get details
• Take the tour
• Try the demo
• Live preview
• Learn what’s new
• Compare
• View features
• Free or premium? – get a full features comparison
• Thinking of upgrading? – estimate your X premium bill
• More info
• Search now

For Our Visual Friends Call To Actions Examples

Visual learners are forty percent of the population and especially important if you are going to be selling or offering something that you want them to look at or see.

• Watch sneak peek
• See in action
• See how we are X
• Read more
• View portfolio
• See plans and pricing
• Watch the tour
• View full X
• Continue reading
• Browse library of X
• See the case study
• Watch this video

Something For Nothing Call To Action Examples

Oh everyone likes something for nothing! Using a free offer is a great way to get people into your database. Just make sure that you have a plan for them once they are in there.

• Get it free
• Free download
• Listen in – it’s free
• It’s free – get started
• Click here to get this deal
• Click here and save
• Get this deal
• Request a free X today
• Sign up for your free trial
• Free 30 day trial
• Try it now, free
• Start saving today
• Free instant access
• Sign up for promotions
• Download PDF preview

Contact Us And Request A Quote Call To Actions

Not the most amazing buttons but definitely to the point and if you hit your audience when they are ready to buy can be very effective!

• Get a no obligation quote
• Get a free quote
• Call now
• Contact us about your project
• Contact us today for a free X
• Call today and ask for free web only discount
• Learn more about working with us

More Aggressive and Direct Call To Action Examples

These are all or nothing buttons, some more than other, but each requires that the user does something, makes a decision and takes an action.

• Get it started
• Join the hunt
• Join today
• Apply now
• Apply online
• Add to shopping cart
• Add to basket
• Order now
• Subscribe now
• Buy now
• Shop now
• Sign up today!
• Sign me up now
• Signup
• View plans and sign up
• Download now
• Purchase now
• Book tickets now
• Scan your site now
• Become a member
• Help us defeat X
• Create your account

Fundraising Calls To Actions

Would love to have more of these for our fundraising friends!

• Donate now
• Donate
• Help now

Placing Limits on your Call To Action

• Offer expires X
• For a short time only
• Limited time offer
• For the first X people only
• Order now and receive a free gift

If you have a good one (or two) I have missed, please leave a comment below and I will add it to the list (with a little link love to you!)

Incoming search terms:

• call to action examples
• call to action
• examples of business to business marketing
• Marketing Call to Action Examples
• marketingartfully com small-business-marketing-100-great-call-to-action-examples

Guest post blogging is the new black. Finding authority sites that will publish your works is as old as the hills, but has turned into one of the only true-blue ways to get backlinks that Google likes.

First Off, What Is Guest Post Blogging?

This is where you find a site that would have comparable materials to yours and offer to write a post. Sites like the Social Media Examiner even have a submission form where they review your current work and then let you know whether or not you will be a good fit. I was super excited the day they let me know they would consider one of my articles!

Next you submit (or they tell you) a number of different titles that would be interesting to their readers and write a post for their review. I worked with an awesome editor, Cindy King who seemed a little hesitant about my titles but in the end said the one about contacting authorities in the marketplace might work. I wrote the article in my somewhat quirky style, trying to remember that it was not for my blog, but needed to fit into their process. I got quotes from Chris Brogan and Seth Godin and included them in the post (they were both VERY gracious about sending me over great info!)

Pitfalls When You Are Guest Post Blogging

Okay, I should have seen this coming a mile away. While I do read and enjoy Social Media Examiner almost every day, I didn’t really scope out that they are more of a technical “how to” site than suits my style of writing. Also, they have very high end techy people who are excited about sharing the details of what to do, where I am more of a how and why kind of gal. It was not a good fit so I stopped trying to make my round peg fit in their square hole.

There is nothing wrong with me and nothing wrong with them, just we were not a good fit!

So not only should you make sure they are in your industry, you should make sure that your writing style fits their publishing style. I am thankful for the opportunity they gave me to try, but my time is better served by finding sites that do fit how I write and approaching them instead of trying to make my whacky bits fit their serious bits.

A couple of things…first off, if you are techy and involved in social media, I would recommend you sign up to see if you could write for the Social Media Examiner. They have a high class operation that is a pleasure to work with.

Second off, if you would like to read the article they rejected (which is VERY good if I do say so myself) it is below!

Exact Strategies To Connect With Thought Leaders In Your Industry

We have all heard it before, the way to increase your SEO and Social Media efforts is to piggyback on the authority of thought leaders in your industry. That is great for you and can only serve to help your efforts, but what is in it for them?

Experts in industry have spent a lot of time or energy becoming experts. They have written best selling books or gotten super advanced degrees in their field. They have spent years building up an audience of rabid fans and the outward manifestation of their hard work is the fact that they now “important” and everyone wants their time or attention.

In my industry (marketing) it is easy to think, “if Chris Brogan would just write a blog post about me and how wonderful I am, all my lead generation problems will be solved!”

But what would cause Chris (or any other thought leader) to notice you?

I know, you could send them a long email about your product and how it would be great for his readers! In it, you could enumerate the ways that your product will benefit his audience and how much money he could make if he just told everyone about it.

Sigh. Even on my small scale of notoriety, I am astounded about how many people will approach me asking me to use my authority to help them.

When you go about it this way, not only does it make you look ridiculous, but you may have blown a real opportunity to make a meaningful connection!

So exactly how should you connect with thought leaders in your industry?

I was reading the editorial guidelines for writing a post on the Social Media Examiner and they said, “Try and quote people: Expert quotes always add to your work. You can source these from blogs via email or by phone.”

Brilliant! I want to write for SME and they say to get quotes….I should ask some experts. Hmmmm, let’s try some best selling authors in the marketing field. Who do I know? or more correctly, who knows me enough to take time away from their busy day to help me?

1. Read their “stuff”

The first person I thought of was Chris Brogan (of course), a New York Times Bestselling author of books like The Impact Equation and Trust Agents. Chris has a newsletter that I read weekly on Sundays and email him back when appropriate. I also share his blog posts on my social media when I think they will help my audience, using the @chrisbrogan method of letting him know I shared it.

So I sent him a quick email (short is better, they are busy) asking if he could give me a couple of words about how to approach someone for a favor, this is his response,

“Often, what happens when people approach me is they come from what they need, what they want, what they hope to get, and usually, with very little to offer me or my community in return. They want my time, my thoughts, and my effort, but without really giving me much of a reason to participate. 

Just like this reply. ”

What to do:

• Read their writings – I know this seems simple, but many authorities are AUTHORS, the whole point of their being is to have people read their works.
• Buy their books and review them on Amazon – bonus points if you write a blog post about the book and point it to their Amazon sales page without an affiliate link!
• Sign up for their newsletters and reply when there is something that interests you.

2. Follow and share their events

Another one of my favorites is Gary Vaynerchuk of Crush It and The Thank You Economy fame. Gary has a HUGE social network and I know that he cannot possibly see everything that everyone is saying about him, but he tries.

I have met Gary in person twice, first at a small little event he gave before he was famous and then at a local book signing when his second book came out. Both times I introduced myself as Taradactyl (my twitter handle) and he graciously said he recognized me.

I did not get a response back from Gary for this article, but that is alright. I am sure that he is busy with writing books, appearing on television and running his social media marketing empire.

What he has done in the past is ask for my help (by pre-buying a number of his books) in return for the promise of something cool. Nothing more specific than that, just something cool. What I got was a box full of samples, coupons, marketing gizmos and special offers just for “friends of Gary”. It was an amazing surprise and one that cemented even further my liking of him.

What to do:

• Watch for them to have national appearances – just recently @GaryVee (his twitter handle) shared that he was going to be on Piers Morgan. I Tivo-ed it and was able to reference that in my request to him!
• If there are videos from their TV appearance, share them with your networks.
• Go to their book signings – again with the Author thing, they need people to show up!
• When they do have an event, share it with your social network – bonus points if you Instagram a picture of you with them from the event.
• Set up a Twitter list or a Facebook list so you can check daily to see if they have a new offer or something of theirs that you can share.

3. Show your support

It is really easy to think that a personality has enough other people to help that you don’t need to jump in. Before his last series of books came out, Seth Godin did a Kickstarter.com campaign to raise money and to show his publisher there was support for a book that he intended to write. His goal was to raise $40,000 and ultimately what was raised was considerably more than that.

One of the best parts was the opportunity to support Seth and get a HUGE book of over a quarter million words of his blog posts printed out. From the Kickstarter site, it looks like just over 2,000 people took advantage of getting the “big book”.

Now that it is here and popular, more and more people are wanting to get one. This is the key, support them before it is cool to, not after everyone else has jumped on the bandwagon!

I emailed Seth to ask him “about the best way to approach a best selling author without being a jerk about it?” and this is his reply,

“The best way to approach someone in demand is to not approach them! In general, this feels like a shortcut, but it’s not. The opportunity is to create your own sphere of influence, curate your own content, lead your own tribe… it might take longer, but it doesn’t put you at the mercy of the delete key.”

What to do:

• Show excitement about their work – this is a great video done by a fan about opening Seth’s book (Rex Williams, the man who made the video has almost 5,000 views on this video and personal links from Seth from his Squidoo lens).
• Buy what you can afford – someone without the means to purchase one of the big Kickstarter campaigns, could have accomplished a similar level of enthusiasm by buying the smaller book, doing a YouTube, reviewing it on Amazon, posting about it on their blog and generally blanketing the airwaves with it.
• Pay it forward before you attend one of their events. We are attending a conference that Jay Baer will be speaking at. We have contacted him and asked his best social media links to include in an unofficial guidebook we are making and he was happy to share the best ones with us. – update since I wrote this, we also wrote a post The Trouble With Email Marketing – A Shoutout To Jay Baer and Chris Brogan after seeing his keynote and he commented! YAY!!

Isn’t This A Little Mercenary?

With all the setting up Twitter lists, subscribing on Facebook, sharing on the Google+, doesn’t it ever feel a little icky stalking your target influencers?

Two things to think about here, 1) if you are working in an industry you love, they are probably on your radar anyways and 2) this is not about figuring out what they can do for you, it is about supporting them! Yes, there is a point when you might ask them for something, but I have found more often than not, they ask me for something.

Of course I answered Gary and said I would buy some books to share and would be happy to evangelize what he is doing. Did that cause an equation to happen [answers a mass call on Facebook] + [requests a quote for article] = [gets the quote].

Do these tactics always work?

Nope, this time GaryVee was too busy to help. But next time he might not be, or he might have an opportunity that is too small that he could recommend me or my company for or any number of other good things that could happen because I am being nice.

If you think more about helping others than what they can do for you, oftentimes they will come through in the end!

What is your best tip for getting thought leaders in your industry to notice you?

Incoming search terms:

• corporate business blogs guest post
• examiner blog site
• games blog guest post
• marketing guest post

Years ago I wrote the perfect blog post and have been using it ever since to illustrate how to use Keyword Marketing to SEO a blog post (search engine optimize).

Just do a search for FUNNY REALTOR POSTCARDS and my post Realtor Marketing Funny Realtor Postcards comes up at the top of the list….but why?

There are a number of reasons:

• Generally I rank on Page 1 of the Google for Realtor Marketing so my posts about realtor marketing rank well too! PLEASE know that this is because I wrote LOTS of realtor marketing posts and eventually I made the grade. I have three terms I am trying to rank for including realtor marketing, entrepreneur marketing and small business marketing. What are your three main keyword phrases?
• I did all of the on-page SEO perfectly (if you don’t know what that is, never fear, I will be breaking it out for you below).
• Lastly I found a keyword phrase that gets SOME traffic and which could help my top level keyword move up. I use a neat plugin (SEO SearchTerms Tagging 2) to see what terms people used to get to my pages and for this page they used: realtor postcards ideas, funny real estate postcards, funny real estate postcard ideas, clever real estate postcards, humorous real estate postcards, funny realtor postcards, humerous (sp.) real estate postcards, funny real estate marketing postcards, realtor postcard ideas, and Funny Real Estate Marketing.

Now, I feel a little funny when I tell small business owners about this when they are just starting out as it is possible that ranking well for the search term realtor marketing might have given me an edge that is hard to overcome.

What to do, what to do? Okay, I am going to write a blog post that is perfect in every way for a site that DOES NOT rank highly or nationally for a search term and see how it goes!

The SEO Challenge

Get a post related to property management or denver property management to rank for the DenverRealtyAndRentals.com website. I have been kicking around the idea of having Tena rank for something along the lines of “executive property management” or “luxury property management” so let’s start with doing some searches using the Google external keyword tool…here are the terms I looked for:

• executive property management
• luxury property management
• denver executive property management
• denver luxury propert management
• ft collins executive property management
• ft collins luxury property management

IMMEDIATE SCORE! Executive property management had an immediate score….low competition according to Google and high local monthly searches (2,400). In comparison “luxury property management had 3X fewer searches, giving us a clear winner.

Next I wanted to see how much competition there was so I went online and did a Google search for “executive property management” WITH the quotes which shows me who I am competing directly with nationally. Okay, 775,000 results nationally…not bad but sigh, that is a lot of direct competition.  Now the good thing was they were almost all geographically centered sites…so, what does it look like right here in Colorado….

DOH….there are NO competing sites at all for “denver executive property management”…double score. What about ”ft collins executive property management”? Same thing, no results.

Now I have been doing keyword research for going on 15 years and I would have guessed that luxury property management would have been the higher search. This is why you always have to check!

The Metadata

I hate when people talk about Metadata because it is confusing to my biz peeps. Basically metadata just means that it is the bits the computers and Google use to know how to classify a site. There are 3 parts to metadata, the title, the description and the keywords (we are not going to look at these today as they are not as important as they were in the past).

The Title

Do a google search for something like “Small Business Marketing” (without the quotes) and you will see that all the top results have that phrase or close to that phrase in their post title tags…

As you can see here, almost every post has that phrase, in that exact order. So, we need to make sure we don’t mess up the SEO for our perfect post! While it would be tempting to use:

Denver and Ft Collins Executive Property Management Services

you probably have guessed that will not work as well as using:

Denver Executive Property Management | Ft Collins Executive Property Management Services

because we need to get the words we want to rank for in the property order! That straight up and down line between is a really great way to separate our search phrases as it doesn’t bother the search engines. You make it by doing Shift plus forward slash which is above the Enter key on my keyboard.

The Description

The next thing you might have noticed from the above picture is that the words “small business marketing” are prominently displayed in the content of the top results. This is going to be important to getting us good rankings.

SOOOO….next I have to figure out what kind of content ranks well in the search engines so I am going to do a search for “new york executive property management” and see what I can swipe – use this as a model ONLY!, copying someone else’s stuff verbatim really won’t hurt them too much but will assure that the search engines think you have duplicate content and will not help you at all!

Rats, for a search term that has decent results, we got a whole lot of nothing to copy…so I will have to wing it:

Providing Executive Property Management services in the Denver and Ft. Collins Metro Areas, Denver Realty and Rentals is your best choice for superior property management service.

You are going to use this description as your metatags description AND as the first paragraph of your post!

The Picture

Another great place to get your words in is on your photo. We named this photo denver-ft-collins-executive-property-managment.png and made sure the description and alt tags of the photo read the same!

Additional SEO Items

• You want to make a sandwich of your SEO using your main keywords in the first paragraph and then also as the end paragraph
• Make sure that some of your subheads or bolds include your targeted keywords
• DO NOT stuff your keywords in there excessively! You should have a nice mix of keywords and content so that people can read what you are writing. We have all had the experience of reading garbled text because they tried to use their keywords too frequently – don’t be that guy!

Curious about what all this SEO looks like in real life? Well, check out our final product at the perfect post:

Denver Executive Property Management | Ft Collins Executive Property Management Services

The Results

Less than a week later, Tena ranks #3 on PAGE ONE OF GOOGLE for an anonymised search for Denver Executive Property Management! WHOO WHOO

Incoming search terms:

• Property Management Marketing Postcards
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