MARKETING ARTICLE LIBRARY

Web Analytics Tips: Follow These Three Steps for Better Web Analysis

2009-05-18T13:03:00.000-07:00

Web Analytics Tips: Follow These Three Steps for Better Web Analysis: "Analysis of Web analytics involves tracking visitors to learn how they find and interact with your website.
If you’re trying to sell a product or service on the Web using SEO and PPC, knowing how to effectively analyze your Web analytics and visitor behavior is crucial to your site’s success." ... (Click on title tag above to read entire article on Web Analytics for increasing your profits.) ...

Video Advertising Is Another Form Of Targeted Visitors

2009-05-18T13:02:00.000-07:00

Video Advertising Is Another Form Of Targeted Visitors: "Did you know the human the mind thinks in pictures? Try it for yourself, think of the phrase right now for example web traffic, what do you think of?

Maybe a picture of the last site you visited with an article on getting a heap more web visitors, or maybe you see a picture of your empty bank account that you know will only get filled once you get a stream of visitors."... (Click on title tag above to read entire article on Video Advertising as traffic builder.)...

15 New Media Release Writing Guidelines to Improve Your Organization's Exposure

2009-05-18T13:00:00.000-07:00

15 New Media Release Writing Guidelines to Improve Your Organization's Exposure: "With a bit of education and experience you can write an excellent news release. To start, just follow the rules below for writing and sending your news release."...(Click on title to read entire article on how to write an effective press release)...

Consultative Selling for Nichepreneurs™

2008-04-30T11:00:00.000-07:00

Consultative Selling for Nichepreneurs™: "Achieving Riches in Niches means occupying a dual role: acting first as a skilled professional, you must also be a powerful, effective sales force. Not only do you perform the services your clients value, but you promote and market yourself as the best place to obtain those services.

While you may be very confident in your professional skills, it's the sales part of the equation that's proving to be problematic for many Nichepreneurs™. Don't worry. You're not alone! Many Nichepreneurs™ find themselves in exactly that position: while they know practically everything possible about their profession, they're not nearly as strong when it comes to presenting themselves and their services for sale."... (Click on title link above to read entire article on consultative selling techniques.) ...

Writing Better Articles - 4 Key Things

2008-04-30T10:54:00.000-07:00

Writing Better Articles - 4 Key Things: "The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site." ... (Click on title link above to read entire report on how to write better articles for marketing purposes.) ...

Ecommerce Hosting Considerations

2008-04-30T10:52:00.000-07:00

Ecommerce Hosting Considerations: "Website hosting can be a complex undertaking. Determining how much space you need, how much transfer, finding a reliable host, and getting everything online is no simple task. Add ecommerce to the mix and things become even more complex. This article will deal with some of those additional complications to finding a host for an online store. All of the same considerations to finding general hosting can be applied to ecommerce hosting, there are simply a few additional ones that need some attention."... (Click on title link above to read entire article on ecommerce hosting.) ...

What is Social Bookmarking and Why is it a Useful Marketing Technique?

2008-04-30T10:50:00.000-07:00

What is Social Bookmarking and Why is it a Useful Marketing Technique?: "Social Bookmarking is the flagship of the web 2.0 movement. The basic concept behind social bookmarking is similar to “Add to Favorites” or “Bookmarks” that you are most familiar with using your web browsers like Firefox or Explorer. The bookmarks you create are stored on your computer though. Social bookmarking allows you to store the information online, so you can access it anywhere, anytime. The difference is that when you bookmark a page within a social bookmarking system, you are allowing your bookmarks to be seen across the web."... (Click on title link above to read entire article on social bookmarking.) ...

Getting Crazy With Your Business Cards

2008-04-22T12:48:00.000-07:00

Getting Crazy With Your Business Cards: "'I am a freelance writer, which is just a fancy way of saying that I need all the help I can get when it comes to finding work. I do not limit myself to asking established companies for an assignment; I ask almost everyone I meet if they need any writing done. My biggest tool in that quest is my business card.

I have long been interested in ways to make my business cards stand out. I refuse to get the same business card printing done twice. Every time I get my cards printed, it is something new and unique for me. But since I’ve been doing this for several years, I have been running out of ideas." ... (Click on title link above to read entire article on how to develop unique and effective business cards.) ...

How Point of sale software will automate your online business

2008-04-22T12:46:00.000-07:00

How Point of sale software will automate your online business: "Modern day businesses need modern day solutions especially when selecting pos software. A pos system nowadays is possibly the most important IT requirement of today’s retail businesses and will be for the foreseeable future. The immediate receipt of money, electronic or otherwise as well as the tracking of inventory and the immediate updating of inventory is a must for any business in today’s world. Having a pos system against not having one will form a large part in making the difference between profit and lost, success or failure.

Point of sale software enables you to automate your retail management system. It should integrate all aspects of a point of sale system from each retail point. Point of sale software should offer advanced organizational capabilities, which is a key component in running an efficient retail operation."... (Click on title link above to read entire article on how to automate your online business with point-of-sale [POS] software.) ...

Here's Why Using Camtasia Can Increase Your Affiliate Checks

2008-04-22T12:44:00.000-07:00

Here's Why Using Camtasia Can Increase Your Affiliate Checks: "Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this.

There are also many tips and techniques being taught to these affiliate in order to best plan their strategy for their program to work effectively so that more earnings will be achieved.

What better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. Nothing like feeling your hard work getting paid by having your customers jumping up excitedly in great anticipation to buy your product right there and then."... (Click on title link above to read entire article on how to increase your affiliate income using Camtasia.) ...

How to Identify, Form and Capitalize on Strategic Alliances

2008-04-22T12:42:00.000-07:00

How to Identify, Form and Capitalize on Strategic Alliances: "The last decade has been a decade of change in how companies manage their resources, obtain funding, and do business. This change has been fueled by: the Internet, innovation, competition, available human resources, market conditions and the capital required to build a business. Strategic alliances have become the vehicle of choice for supporting this change.

Today's businesses are wholeheartedly embracing strategic alliances. Indeed, 80% of businesses surveyed viewed alliances as a means to:" ... (Click on title link above to read entire article on the profit-producing power of strategic alliances, joint ventures, etc.) ...

5 Common Mistake to Avoid With Small Business Ideas

2008-04-22T12:39:00.000-07:00

5 Common Mistake to Avoid With Small Business Ideas: "Many small business ideas and Internet based affiliate marketing opportunities look as if it will be easy money and fast money if you join them. That couldn't be further from the truth. It will take time and money to build an online business the same as it does for any type of business online or off.

By understanding some of the most common mistakes made by new Internet marketers you can shorten the time it takes to build your business and often lower the cost.

Success is not guaranteed in any business but it can be helped by learning common mistakes and how to avoid them."... (Click on title link above to read entire article on how to avoid mistakes in small business planning.) ...

When Top Sales Professionals Get Stuck – This is What They Do

2008-04-22T12:38:00.000-07:00

When Top Sales Professionals Get Stuck – This is What They Do: "I’ll bet you think those sales producers in the top 20% never get stuck. Well, they do just like you. The difference is in how they handle getting unstuck and how you handle it.

The sales environment is never static. When you make the mistake of thinking it is, that’s the exact moment you get hit by the proverbial truck. In most cases there are warning signals that things aren’t going the way you want them to. Top sales professionals don’t make the mistake of ignoring these signals pretending they will go away. Instead they have their radar on high alert detecting and monitoring any and all potential changes in the sales environment." ... (Click on title link above to read entire article on professional sales techniques.) ...

The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need

2008-04-22T12:36:00.000-07:00

The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need: "Make no mistake -- you're in a rough spot. Exhibiting is a competitive environment. You're vying for attendee's attention, against companies that are larger, better-funded, with newer exhibits and cooler ideas than you've got.

What this means is that anything you can do to differentiate yourself from the crowd is a 'Very Good Thing.' Being different gives you an edge over the masses. On the other hand, being different invariably costs money.

Or maybe not. You can differentiate yourself effectively by embracing the ‘power of questions.' Having a team that can ask the right people, the right questions, at the right time, is the single most cost effective thing you can do to guarantee fantastic show results."... (Click on title link above to read entire article on the power of asking good questions in trade show marketing.) ...

Best Ways To Publish RSS

2008-04-14T11:54:00.000-07:00

Best Ways To Publish RSS: "As RSS news syndication gains popularity among users, new ways for publishing RSS are emerging. In this article, I examine the three most popular methods, and help you decide which one works best for you." ... (Click on title link above to read entire article on how to best publish RSS & XML feeds.) ...

Top 10 Tips to Increase Sales

2008-04-14T11:51:00.000-07:00

Top 10 Tips to Increase Sales: "Most sales people are working themselves to death running around like wild people trying to increase sales through sheer activity. This makes some sales people feel important and productive, and others burned-out and frustrated. Either way it’s a very ineffective approach that doesn’t increase sales.

Instead of spinning your wheels stop all the unnecessary activity and focus on activities that produce results. This will allow you to almost effortlessly increase sales, and enjoy the fruits of your labor. Here are 10+ ways to effectively increase sales:" .. (Click on title link above to read entire article on the top ten ways to dramatically increase sales and profits.) ...

Has the Secret to Increased Sales been Discovered?

2008-04-14T11:49:00.000-07:00

Has the Secret to Increased Sales been Discovered?: "Yes. While this “secret” is known to a certain extent most don’t put the pieces together and take advantage of the five-pronged critical elements for increased sales. You will dramatically increase your sales when you include all five elements in your business and develop proficiencies in each area.

The first element to increased sales is based on attraction, attention, and action." ...(Click on title link above to read entire article on the essential selling tools to increase your profits.) ...

The 12 dangers to a computer.

2008-04-14T11:47:00.000-07:00

The 12 dangers to a computer.: "The 12 dangers to a computer.

The internet is undoubtedly a fantastic resource for families and offers a rich vein of educational content.
However, there are potential dangers - welcome to the seedy world of viruses, spam, trojans, pornography, spyware
and other nasties.

Here are the Top Twelve Threats No Computer User Should Ignore:"... (Click on title link above to read entire article on the top twelve dangers to safe computing.) ...

The Understated Benefits of the Door Hanger

2008-04-14T11:45:00.000-07:00

The Understated Benefits of the Door Hanger: "When talking about any business of any kind a recurring theme is going to keep coming up: forming a customer base. There’s a very good reason for it. It doesn’t matter the size of a company or how long they’ve been in business. Even the oldest, biggest, and most powerful company around is going to be doing their best to continue to expand their customer base as much as possible; how do you think they managed to stay around as long as they did to begin with? Of course, for a massive corporation finding the budget for fancy advertisements or movie star endorsements isn’t a particularly spectacular feat, but what about the rest of us?"... (Click on title link above to read entire article on using low cost print tools to market your business.) ...

Which Affiliate Networks To Look Out For When Promoting

2008-04-14T11:43:00.000-07:00

Which Affiliate Networks To Look Out For When Promoting: "There are many horror stories about affiliate programs and networks. People have heard them over and over again, that some are even wary of joining one. The stories they may have heard are those related to illegal programs or pyramid schemes. Basically, this kind of market does not have real, worthy product.

You do not want to be associated with these schemes. It is obvious you want to be with a program that offers high quality product that you will readily endorse. The growing number of those who have joined already and are succeeding immensely is proof enough that there are reliable and quality affiliate programs out there."... (Click on title link above to read entire article on selecting affiliate marketing networks.) ...

7 Things You Can Do To Improve Your Online Marketing Presence

2008-04-14T11:41:00.000-07:00

7 Things You Can Do To Improve Your Online Marketing Presence: "Increasingly, online marketing is a crucial part of any marketing plan. Executing the programs in your plan, however, is just as critical. For many, finding the time is difficult. To make progress, you must set time aside each day (or other regular time period) for marketing online. To that end, take a moment right now to block out time for online marketing over the next six months, beginning today.

Use that time today and over the next six months to execute Internet- based programs in your plan. No plan yet? No problem. You will, of course, want to finish your marketing plan so you can refine your activities, but you can begin improving your online presence today by doing one or more of the following ideas:" ... (Click on title link above to read entire article on improving online marketing.) ...

Key Elements to a Successful Blog

2008-04-04T21:11:00.000-07:00

Key Elements to a Successful Blog: "Everyone who starts blogging would like to become successful. Success can be achieved and interpreted in different ways. Most bloggers are inclined to measure success by the number of traffic or visits generated by their blogs while some bloggers claim themselves successful when they effectively monetize their blogs. However you define and measure success in Blogging, Blogging Mix will be a useful concept for bloggers who aspire to become successful."... (Click on title link above to read entire article on successful blogging.) ...

Using Micro-List Building To Boost Your Sales

2008-04-04T21:10:00.000-07:00

Using Micro-List Building To Boost Your Sales: "Micro-list building and marketing is creating small lists of very targeted and very interested prospects for your products and services. Instead of concentrating your marketing efforts on building large general lists, you create hundreds, even thousands of micro-lists directly related to the product or service you're promoting.

This is not exactly breaking news, savvy online marketers have been sub-dividing their lists into smaller micro-lists for years. It is a simple way of getting the right information to the right people at the right time."... (Click on title link above to read entire article on building micro-lists to increase sales.) ...

Creative Digital Media

2008-04-04T21:08:00.000-07:00

Creative Digital Media: "Armed with the knowledge that most customers make purchasing decisions on site, retailers are skillfully winning the sales war through the use of short digital ads at the point of sale. It’s been said that steep increases in sales of a number of products have been attributed to the use of creative digital media. In other industries like banking, the use of creative digital media is starting to become popular and the feedbacks have been very satisfactory. It has resulted to substantially high levels of client awareness of bank products and services and has also resulted to increased communication between the banks and customers." ... (Click on title link above to read entire article on how retailers are using creative digital media to increase sales and profits.) ...

4 Stages Of Web Site Graphic Design

2008-04-04T21:04:00.000-07:00

4 Stages Of Web Site Graphic Design: "Typically, web site designs evolve. In the beginning, many web site owners become enamored with 'bells and whistles' that, on the surface, might appeal to their target audience. Flash movies, Java applets, animation and other rich media has become increasingly popular over the years.

However, in the rush to have the 'coolest' site design, web site owners forget whom they are designing their site for: their target audience. Your audience might find that Flash movie irritating after viewing it multiple times. Your audience might not be able to find your site in the search engines. 'Bells and whistles' are attributes of a web site that need to be measured and tested to see if they increase or drive away sales."... (Click on title link above to read entire article on graphic design for web sites.) ...