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	<title>Total Marketing Services. Total Bliss.</title>
	
	<link>http://www.allisonbliss.com/wordpress</link>
	<description>Oakland Marketing Agency shares tools, articles and tips for business building</description>
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		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/MarketingCoachBlog" /><feedburner:info uri="marketingcoachblog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>Allison Bliss Consulting</media:copyright><media:thumbnail url="http://www.allisonbliss.com/images/allison_sweater.jpg" /><media:keywords>angel,investor,marketing,funding,podcasts,marketing,coach</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:owner><itunes:email>abliss@allisonbliss.com</itunes:email><itunes:name>Allison Bliss</itunes:name></itunes:owner><itunes:author>Allison Bliss</itunes:author><itunes:explicit>no</itunes:explicit><itunes:image href="http://www.allisonbliss.com/images/allison_sweater.jpg" /><itunes:keywords>angel,investor,marketing,funding,podcasts,marketing,coach</itunes:keywords><itunes:subtitle>Marketing Coach, How a Podcast Is Produced</itunes:subtitle><itunes:summary>Allison Bliss interviews Angel investor Barry Gilbert on funding companies. </itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; 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		<title>Achieving Mastery</title>
		<link>http://feedproxy.google.com/~r/MarketingCoachBlog/~3/ebKtlfWf9og/</link>
		<comments>http://www.allisonbliss.com/wordpress/2012/7509/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 21:25:35 +0000</pubDate>
		<dc:creator>abliss@allisonbliss.com (Allison Bliss)</dc:creator>
				<category><![CDATA[MarketingTips & Resources]]></category>
		<category><![CDATA[becoming an expert]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[film mastery for business]]></category>
		<category><![CDATA[marketing & communications]]></category>
		<category><![CDATA[martin scorsese]]></category>

		<guid isPermaLink="false">http://www.allisonbliss.com/wordpress/?p=7509</guid>
		<description><![CDATA[A talk by film director Martin Scorsese inspires ideas to acheive mastery . Interpreting mastery principles  from film into business. Includes a self test for mastery. ]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.allisonbliss.com/wordpress/2012/7509/martin-scorsese-photo/" rel="attachment wp-att-7510"><img class="wp-image-7510 aligncenter" style="border: 1px solid black;" title="martin scorsese photo" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2012/01/martin-scorsese-photo-300x236.png" alt="" width="300" height="236" /></a></p>
<p style="text-align: left;">I had one of those slap-you-in-the-face realizations last night at Skywalker Ranch where I heard <a href="http://www.imdb.com/name/nm0000217/bio">Martin Scorsese</a> discuss his mastery in film directing. I was reminded of this lesson . . .</p>
<p><strong><span style="color: #800000;">Great businesses are just like great films.</span></strong> They require:</p>
<p>1)      <strong>Great vision</strong> (in film, you must have a great story with a director that has the talent to interpret that story to the screen),</p>
<p>2)      <strong>Wise leadership</strong> with vast knowledge on a <strong>wide array of subjects</strong> to bring the vision to reality,</p>
<p>3)      An ability <strong>to absorb, adapt and change</strong> on a dime,</p>
<p>4)      <strong>Structure, discipline and the fortitude</strong> for longevity,</p>
<p>5)       <strong>Outside Counsel with a breadth of wisdom</strong> holding these ideals as the roadmap.</p>
<p>Of the hundreds of businesses I’ve advised or worked with, every issue really boils down to those 5 elements of mastery.</p>
<p>Think about it. To make your business great, you must have a great idea, service or product. Basic, right?</p>
<p>But to bring that idea to those who need it, a bold mastery in items #3-#5 must be developed – whether it’s a one person or 10,000 person business, it’s still critical to have mastery to overcome the roadblocks (or internal fears) holding a company back from success.</p>
<p>&nbsp;</p>
<p><a href="http://www.allisonbliss.com/wordpress/2012/7509/old-globe/" rel="attachment wp-att-7512"><img class="aligncenter size-medium wp-image-7512" title="Old Globe" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2012/01/world-globe-wisdom-extrapolation-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p><span style="color: #800000;"><strong>The Secret of Great Film Directors</strong></span></p>
<p>Martin Scorsese told us about his development and interpretation of the book on the orphan, Hugo Cabret into his lusciously visual film <a href="http://www.hugomovie.com/?gclid=CPeCrpO-2q0CFQdjhwodF1pqng">“Hugo”</a>, alluding to to a few dozen 1920’s era French artists, filmmakers, architects, and musicians who influenced his interpretation. That’s a mastery of extrapolating wisdom from the past on a <strong>wide array of topics</strong> to benefit his vision today.</p>
<p><strong>Too many leaders focus only on their industry</strong> losing that wealth of knowledge from other fields outside their own (narrower) vision, limiting their capacity by not having <strong>outside counsel or guidance.</strong></p>
<p>In my own presentations, I tell audiences that the secret to marketing (if there really is such a thing) is to <strong>extrapolate everything </strong>you see, know, hear and sense into how your experiences could apply to your business.</p>
<p>&nbsp;</p>
<p><a href="http://www.allisonbliss.com/wordpress/store/blissful-wisdom-ebook-cover/" rel="attachment wp-att-5471"><img class="aligncenter size-medium wp-image-5471" title="blissful wisdom ebook cover" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/06/blissful-wisdom-ebook-cover-300x219.jpg" alt="" width="300" height="219" /></a></p>
<p>If you learned a great lesson from a book on Zen Buddhism, you might extrapolate how that principle of compassion could guide your business, as an example. If you saw a sign or an ad that really moved you,  it might be possible to extrapolate the <em>feeling</em> of that message into web content for your company.</p>
<p><strong>Whether you like Scorsese’s films or not, his mastery of the art form cannot be disputed.</strong> His ability to lead teams of hundreds just to <em>shoot and edit </em>an entire film in just a few months is a staggering accomplishment. I don’t know <em>any </em>CEO’s who’ve built such a successful company from scratch – without an office, staff, management, or marketing – in under 6 months, and still have their funders trust their decision making in the process, with the fortitude to sustain that success for over 50 years.</p>
<p><strong>The skills brought from film to business are impossible for most to understand.</strong> Costing $20,000+ per minute to create a film, the Director and leaders must use a mastery of extrapolation, wisdom based on experience, and quick decision making while upholding the greater vision – a critical lesson for businesses in today’s global economy.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>A Death of Business: My Own Example</strong></span></p>
<p style="text-align: center;"><a href="http://www.allisonbliss.com/wordpress/2011/marketing-as-a-spiritual-practice/envious-eye/" rel="attachment wp-att-6260"><img class="aligncenter size-medium wp-image-6260" style="border: 1px solid black;" title="envious eye" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/09/green-eye-300x222.jpg" alt="" width="300" height="222" /></a></p>
<p style="text-align: left;">I transitioned my own business from film into business consulting after a drunk kid hit my car injuring my back so I could no longer work 20 hour days on location. Only after a decade, did I fully realize that I’d somehow corrupted my own greater creative vision, repressing the value of my film mastery and it’s value to business.</p>
<p>To me,<strong> that was a death</strong> of sorts: the loss of fully expressing in business advising a mastery of audience perception which I&#8217;d learned in film.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>A Gift For You</strong></span></p>
<p>I offer this example to help your own awareness – think about what you might be holding back that could far benefit your own market/audience.</p>
<p>Aren’t those bold messages the ones you remember? As creative beings, we respond to emotions, the same as in film. Apple’s “Think Different” campaign message succeeded because it was a rallying cry (emotionally) to people frustrated with old style computing.</p>
<p><strong><span style="color: #800000;">More Bold Examples:</span><br />
</strong></p>
<p><span style="color: #000000;"><a><span style="color: #000000;">&#8220;Polar Bear Mounting Tape&#8221;</span></a></span></p>
<p><a href="http://www.allisonbliss.com/wordpress/2012/7509/giraffe-glued-to-ceiling/" rel="attachment wp-att-7511"><img class="size-medium wp-image-7511 aligncenter" style="border: 1px solid black;" title="giraffe glued to ceiling" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2012/01/giraffe-glued-to-ceiling-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p>This ad stars a giraffe in a rather precarious position. Unlucky for the circling lions below, the giraffe&#8217;s stuck well out of harm&#8217;s way thanks to Polar Bear mounting tape.</p>
<p>&nbsp;</p>
<p><strong>A PICTURE IS WORTH A THOUSAND WORDS – BOSE HEADPHONES</strong></p>
<p><a href="http://www.allisonbliss.com/wordpress/2012/7509/row-boat-into-waterfall/" rel="attachment wp-att-7513"><img class="aligncenter size-medium wp-image-7513" title="row boat into waterfall" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2012/01/row-boat-into-waterfall-300x212.jpg" alt="" width="300" height="212" /></a></p>
<p>&nbsp;</p>
<p><strong>A MEMORABLE LESSON</strong></p>
<p>Isn’t it really a disservice to our clients if we’re cheating our bolder mastery, even if we’re not aware of it at the time? That’s why I challenge CEO’s and business owners to look to the greater vision and stages of mastery if we are to flourish.</p>
<p>&nbsp;</p>
<p><strong><a href="http://www.allisonbliss.com/wordpress/2012/make-money-in-your-sleep/hands-hold-world/" rel="attachment wp-att-7441"><img class="aligncenter size-medium wp-image-7441" title="HANDS HOLD WORLD" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2012/01/HANDS-HOLD-WORLD-300x300.gif" alt="" width="300" height="300" /></a></strong></p>
<p>&nbsp;</p>
<p><strong>Quick Recap: Are You a Master?</strong></p>
<p>1)      Have you read a book, article, or seen a video or film that <strong>inspires you to greatness </strong>in some way? Maybe you’ve instituted a higher vision or even rewards for creative ideas for your staff? Maybe you’ve inaugurated a recycle/reuse policy? Maybe you’ve stepped up to outreach to a new crowd of people who really need your wisdom, experience or skills?</p>
<p>2)      Have <strong>you improved one area of your leadership</strong> ability? Maybe you’ve inspired your staff or vendors to do better work? Maybe you’ve learned a technique to make more careful decisions? Maybe you’ve figured out some new work/life balance method?</p>
<p>3)      Have you <strong>made a change to</strong> <strong>incorporate your vision</strong> within the last 6-12 months? Have you launched a new service or product? Have you adapted to new market conditions, new operations or technology, or new marketing in the last 6 months?</p>
<p>4)      Have you <strong>improved your structure, organization or other efficiencies</strong> at work? Do you have better information reporting or more profitable operations from recent changes?</p>
<p>5)      Do you have <strong>guidance and wisdom from outside your company</strong> that helps you uphold your vision? Do you have someone you trust to help bounce ideas off when making important decisions? Do you regularly engage in training, leadership development, or even vision exercizes to maintain and improve your vaster visionary goals, not just daily task fulfillment? Do you dance, meditate, paint, take walks, or play music finding some way to stay joyful and creative over the long term while mired in your daily task list?</p>
<p><span style="color: #800000;"><strong>Resources For You</strong></span></p>
<p>If you’re lacking outside counsel, we have lots of resources for you from leadership coaching for CEO’s in the $20 million range by founding members of Google,  to Executive Directors of non-profits; from workshops on blogging to dance and even “the artform of play”; from massage therapists to trainers, Enlightened Business Summits to printers, artists, bookkeepers or bankers; and after finally tapping into my mastery I now take <strong>leaders on guided consultative</strong> <strong>“Idea Lab” walks</strong> to ensure your vision, leadership, management, marketing and <strong>mastery</strong> don’t get derailed.</p>
<p><a href="http://www.allisonbliss.com/wordpress/2011/you-dont-need-a-business-plan/my-black-bg-logo/" rel="attachment wp-att-4829"><img class="alignleft  wp-image-4829" title="ali logo" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/05/my-black-bg-logo-e1313427977656-150x91.png" alt="" width="111" height="67" /></a></p>
<p><a href="http://www.allisonbliss.com/wordpress/marketing-services-2/no-gimmicks-no-jargon-2/" rel="attachment wp-att-6511"><img class="aligncenter  wp-image-6511" title="no gimmicks no jargon" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/09/no-gimmicks-no-jargon1-e1326920817231-300x29.gif" alt="" width="362" height="35" /></a></p>
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		<title>Make Money in Your Sleep</title>
		<link>http://feedproxy.google.com/~r/MarketingCoachBlog/~3/xEvg_cfSaEo/</link>
		<comments>http://www.allisonbliss.com/wordpress/2012/make-money-in-your-sleep/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 21:25:54 +0000</pubDate>
		<dc:creator>abliss@allisonbliss.com (Allison Bliss)</dc:creator>
				<category><![CDATA[MarketingTips & Resources]]></category>

		<guid isPermaLink="false">http://www.allisonbliss.com/wordpress/?p=7432</guid>
		<description><![CDATA[When I discovered people around the world were purchasing my first product, I was shocked. Now I wonder why it took so long to create an online product? Thanks to these two featured workshops by Josh Zerkel &#38; Alison Marks, you&#8217;ll learn how to do this and tips maximize the efficiency of your entire business, too! Honestly, my intention wasn&#8217;t to make money in my sleep by selling products online,<a href="http://www.allisonbliss.com/wordpress/2012/make-money-in-your-sleep/">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.allisonbliss.com/wordpress/2012/make-money-in-your-sleep/hands-hold-world/" rel="attachment wp-att-7441"><img class="alignleft size-thumbnail wp-image-7441" style="margin-left: 25px; margin-right: 25px;" title="HANDS HOLD WORLD" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2012/01/HANDS-HOLD-WORLD-150x150.gif" alt="" width="150" height="150" /></a>When I discovered people around the world were purchasing my first product, I was shocked.</p>
<p>Now I wonder why it took so long to create an online product? Thanks to these two featured workshops by<strong> Josh Zerkel &amp; Alison Marks, you&#8217;ll learn how</strong> to do this and<strong> tips maximize the efficiency of your entire business, too!</strong></p>
<p>Honestly, my intention wasn&#8217;t to make money in my sleep by selling products online, but to help more people. I <a title="low cost marketing products by Allison Bliss" href="http://www.allisonbliss.com/wordpress/2011/write-a-company-profile-or-bio/">created a tool that wrote a company profile </a>by gathering reconnaissance about the client&#8217;s company, and then auto-scribing a profile  for  immediate download.</p>
<p>This tool has sold all over the world for a decade, helping literally hundreds of companies &#8211; and I wake each morning to find more money in my bank account than when I went to sleep!</p>
<h4> <strong><span style="color: #800000;">Now You Can Experience That<br />
</span></strong></h4>
<p>If you&#8217;re<strong><a href="http://www.allisonbliss.com/wordpress/2012/make-money-in-your-sleep/ali-marks-sell-product-logo/" rel="attachment wp-att-7433"><img class="alignleft  wp-image-7433" style="margin-left: 25px; margin-right: 25px;" title="ALI MARKS SELL PRODUCT LOGO" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2012/01/ALI-MARKS-SELL-PRODUCT-LOGO-150x150.jpg" alt="" width="150" height="150" /></a></strong> an advisor, consultant, trainer, coach or knowledgeable on a particul<strong></strong>ar topic, you probably have good advice to offer clients in an ebook, webinar, teleclass or other media that exactly fits your market.</p>
<p>You&#8217;ll  learn which media is best and you&#8217;ll create an actual online product in this &#8220;Get it Done&#8221; workshop from my friend Alison Marks:<strong></strong>   <a href="http://bit.ly/zT7hgp        "><strong>5 Simple Steps to Making Money While You Sleep By</strong><strong> Turning Your Passion Into Ebooks, CDs or Videos</strong></a></p>
<ul>
<li>Discover How to Help A Lot More People,</li>
<li> Position Yourself As An Expert,</li>
<li> And Build Your Tribe… All While Making GOOD MONEY!</li>
</ul>
<p>I&#8217;ve known Ali Marks a long time, personally endorse her high-value, easy-to-follow workshops, as an fan and an affiliate. Thanks for joining us.</p>
<p>_____________________</p>
<p><span style="color: #800000;"><a href="http://bit.ly/wu5mxO    "><span style="color: #800000;"><strong>Get Organized to Make More Cash! with Josh Zerkel<br />
</strong></span></a></span></p>
<p>To me, it&#8217;s simple. If we&#8217;re organized, we make more money because we get more done. We have more time to focus on developing business and handling assignments we love, less time frustrated trying to make our systems work.</p>
<p>That&#8217;s why I&#8217;m such a fan of <strong>Josh Zerkel,</strong> Certified Professional Organizer®, founder of <strong>Custom Living Solutions,</strong> and the Past President of the San Francisco Bay Area Chapter of the National Association of Professional Organizers.</p>
<p><a href="http://www.allisonbliss.com/wordpress/2012/make-money-in-your-sleep/joshua-zerkel/" rel="attachment wp-att-7436"><img class="alignleft size-thumbnail wp-image-7436" style="margin-left: 25px; margin-right: 25px;" title="joshua-zerkel" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2012/01/joshua-zerkel-150x150.jpg" alt="" width="150" height="150" /></a>Josh is a systems expert, not a paper organizer. He has taught me about tools, programs and tricks that have <strong>saved about an hour a week</strong> (and I&#8217;m already pretty organized!) that I can now spend with friends instead of admin.</p>
<p>That&#8217;s why I&#8217;m alerting you to his upcoming <a href="http://bit.ly/wu5mxO    "><strong>FR*EE live teleseminar</strong> called “<strong>The 5 Biggest Productivity Myths</strong>” </a>.</p>
<p><span style="color: #800000;"><strong>DATE: Wednesday, January 25<sup>th</sup></strong></span><br />
<strong>TIME</strong>: 2:00pm (Pacific) / 5:00pm (Eastern)<br />
<strong>WHERE:</strong> From the comfort of your home or office<br />
<strong>REGISTER: <a href="http://bit.ly/wu5mxO">http://bit.ly/wu5mxO </a></strong></p>
<p><strong>P.S.</strong> &#8211; Josh’s no-nonsense, practical approach to productivity is unlike any other system you&#8217;ve seen. It truly is an extraordinary, simple and effective way to get out from under your overwhelm and create the profitable and productive business you’re dreaming of. You&#8217;ll really want to be on this call!<strong> <a href="http://bit.ly/wu5mxO    ">Register NOW! </a></strong></p>
<p>I&#8217;ll &#8220;see&#8221; you at these two valuable workshops!</p>
<p>&nbsp;</p>
<p>*************</p>
<p><a href="http://www.allisonbliss.com/wordpress/marketing-coach/"><img class="alignleft" src="data:image/png;base64,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		<title>More Things Than Cash</title>
		<link>http://feedproxy.google.com/~r/MarketingCoachBlog/~3/7WZfJJ7GTeI/</link>
		<comments>http://www.allisonbliss.com/wordpress/2011/more-things-than-cash/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 21:39:19 +0000</pubDate>
		<dc:creator>abliss@allisonbliss.com (Allison Bliss)</dc:creator>
				<category><![CDATA[MarketingTips & Resources]]></category>

		<guid isPermaLink="false">http://www.allisonbliss.com/wordpress/?p=7387</guid>
		<description><![CDATA[How many highly successful, smart, talented and worthy friends do you have that are unemployed right now? I have several. In one of my Idea Lab Walks (usually a walking consultation for clients, but this time I was my own client), it occurred to me that I had so many &#8220;friends&#8221; on facebook, online, my clients and vendors and in real life who had more &#8220;things&#8221; than they had room<a href="http://www.allisonbliss.com/wordpress/2011/more-things-than-cash/">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.allisonbliss.com/wordpress/2011/patrick-schwertfegers-interview-become-social-media-savvy/trendwatch-group-of-people-300x190/" rel="attachment wp-att-2694"><img class="alignleft  wp-image-2694" style="margin-left: 25px; margin-right: 25px;" title="trendwatch-group-of-people-300x190" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/01/trendwatch-group-of-people-300x190-150x150.jpg" alt="" width="150" height="150" /></a>How many highly successful, smart, talented and worthy friends do you have that are unemployed right now?</p>
<p>I have several.</p>
<p>In one of my<a title="Idea Lab Walk" href="http://www.allisonbliss.com/wordpress/walk-with-bliss-idea-lab/"> Idea Lab Walks</a> (usually a walking consultation for clients, but this time I was my <em>own</em> client), it occurred to me that I had so many &#8220;friends&#8221; on facebook, online, my clients and vendors and in <em>real</em> life who had <strong>more &#8220;things&#8221; than they had room for, but not lots of &#8220;cash&#8221;</strong> to donate to others for help.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>HOW YOU CAN HELP</strong></span></p>
<p><strong>If you need something:</strong>  Post what you need in a comment below. Too proud to ask? I totally understand. Just <a title="contact allison bliss consulting" href="http://www.allisonbliss.com/contact.htm">email me confidentially</a> through my website and I&#8217;ll post your request anonymously.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #800000;">TODAY&#8217;S FEATURED NEED</span></strong></p>
<p><a href="http://www.allisonbliss.com/wordpress/2011/more-things-than-cash/running-shoes/" rel="attachment wp-att-7388"><img class=" wp-image-7388   alignleft" style="margin-left: 25px; margin-right: 25px; border: 1px solid black;" title="running shoes" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/12/running-shoes-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p>My friend, I&#8217;ll call her Giancarla, <strong>needs a new pair of running shoes size 9 1/2,</strong> ideally in black.</p>
<p>She&#8217;s a highly successful manager who&#8217;s just in between jobs and just doesn&#8217;t have the cash to buy shoes, but needs them for her daily workout.</p>
<p>I&#8217;m betting it only takes a few days for friends to offer this to her. I&#8217;ll post an <a title="facebook page allison bliss consulting\&quot; data-mce-href=" href="http://www.facebook.com/AllisonBlissConsulting">answer on my facebook page</a> to let you know how long it really takes.</p>
<p>Maybe you&#8217;re dying for a new pair and want someone who&#8217;d appreciate your worn-yet-still-in-good-shape pair.</p>
<p>If you can help, please <strong>post a comment below offering specific information, </strong> letting us know the best way &amp; good times to reach you.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #800000;">IF YOU HAVE SOMETHING YOU WANT TO OFFER</span></strong></p>
<p>If you&#8217;re trying to make room for something new (or just make more space!), please offer it in a comment below. I&#8217;ll keep them categorized best I can to make it an easy search.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>EXCLUSIVE FOR FRIENDS</strong></span></p>
<p>This is not a yelp. It&#8217;s not craigslist or the goodwill. It&#8217;s just a way for you to offer the &#8220;things&#8221; you no longer need that would be valued treasures for your friends, or my friends, or friends of friends.</p>
<p><a href="http://www.allisonbliss.com/wordpress/presentations/heart-in-hands_600/" rel="attachment wp-att-2919"><img class="alignleft size-thumbnail wp-image-2919" style="margin-left: 25px; margin-right: 25px;" title="heart-in-hands_600" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2009/11/heart-in-hands_600-150x150.jpg" alt="" width="150" height="150" /></a>♥   NO STRINGS.   ♥   NO POLICIES.</p>
<p>♥   JUST OFFER IT WITH LOVE.</p>
<p>♥   REQUEST IT IN A SPIRIT OF BLISSFUL ABUNDANCE.</p>
<p>♥   FOR ANONYMOUS REQUESTS, <a href="http://www.allisonbliss.com/contact.htm">EMAIL ME</a> THROUGH MY WEBSITE.</p>
<p>&nbsp;</p>
<p>♥  Thank you for contributing in any way you can: make offers, ask for things to help people clear out their extra stuff, invite your friends to ask and offer by forwarding them this link.</p>
<p>&nbsp;</p>
<p><a href="http://www.allisonbliss.com/wordpress/2011/you-dont-need-a-business-plan/my-black-bg-logo/" rel="attachment wp-att-4829"><img class="alignleft size-full wp-image-4829" title="my black bg logo" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/05/my-black-bg-logo-e1313427977656.png" alt="" width="179" height="91" /></a></p>
<p>&nbsp;</p>
<p><a href="http://www.allisonbliss.com/wordpress/2011/marketing-as-a-spiritual-practice/no-gimmicks-no-jargon/" rel="attachment wp-att-6259"><img class="alignleft size-full wp-image-6259" title="no gimmicks no jargon" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/09/no-gimmicks-no-jargon-e1325367156353.gif" alt="" width="475" height="49" /></a></p>
<p>&nbsp;</p>
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		<title>“Why You Need a Great Marketing Consultant or Coach”</title>
		<link>http://feedproxy.google.com/~r/MarketingCoachBlog/~3/ab0rmnyO8wk/</link>
		<comments>http://www.allisonbliss.com/wordpress/2011/why-you-need-a-great-marketing-consultant-or-coach/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 03:03:37 +0000</pubDate>
		<dc:creator>abliss@allisonbliss.com (Allison Bliss)</dc:creator>
				<category><![CDATA[MarketingTips & Resources]]></category>

		<guid isPermaLink="false">http://www.allisonbliss.com/wordpress/?p=7260</guid>
		<description><![CDATA[[this article extracted from interview on Sideroad online] &#160; &#160; How can business owners earn their highest possible income, while maximizing their valuable time? Here’s the secret no business professional can afford to overlook: a Marketing Coach will keep you on track. Just exactly what does a Marketing Coach or Consultant do? Well, she wears many hats. Whether your company wants to generate more online sales, decrease its staff size,<a href="http://www.allisonbliss.com/wordpress/2011/why-you-need-a-great-marketing-consultant-or-coach/">&#160;&#160;[ Read More ]</a>]]></description>
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<p>[<em>this article extracted from interview on Sideroad online</em>]</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong><span style="color: #800000;">How can business owners earn their highest possible income, while maximizing their valuable time?</span></strong></p>
<p>Here’s the secret no business professional can afford to overlook: a Marketing Coach will keep you on track.</p>
<p>Just exactly what does a Marketing Coach or Consultant <em>do</em>? Well, she wears many hats.</p>
<p>Whether your company wants to<strong> generate more online sales, decrease its staff size, or reach a broader market segment</strong>, a Marketing Coach will create an action plan using precisely the strategies needed to achieve your goals.</p>
<p>Often, business owners come to a Coach <strong>misled by the belief that a clever logo, tagline, or brochure will bring them new business</strong>. While those tools can help with branding, they don’t bring business in the door by themselves. And this is where your Marketing Coach can be an invaluable asset.</p>
<p><strong>A good Coach or Consultant will be able to advise you of what steps you need to take (and when), and what the costs will be</strong>. Plus, your coach will be able to teach you when, why, and how you should employ a full range of marketing tools – from redesigning a website, to creating articles or white papers, starting a blog, conducting podcasts, and developing ad campaigns – <em>and</em> she can help you find highly successful strategies that you can leverage without spending a cent.</p>
<p>When you’re in start-up phase, <strong>you probably don’t have the time or cash needed to experiment with various marketing strategies.</strong> A Coach incorporates your goals and ideas along with their recommended strategies into a unique, step-by-step action plan. They should guide new businesses through the inevitable stages of underpricing their products or services (almost everyone has done that), finding the clients who are truly a great fit for your offerings, and how to ramp up when there is high demand so you’re not working ridiculously long days.</p>
<p><strong>For companies that have been around 15+ years, the issues are quite different</strong>. Often the owner is bored and needs help creating new offerings that will again stimulate or challenge them. Perhaps the market has radically changed so they need a completely new set of clients, services, or other income streams to support the business growth. A Coach should guide business owners through these and all the stages of growth, including those where people mistakenly think they should give up.</p>
<p><span style="color: #800000;"><strong>What are the six critical qualities a Marketing Coach should provide?</strong></span></p>
<ol>
<li><strong>Experience.</strong>In order to guide you properly the best Coach will already have made hundreds of mistakes on her own, and learned what works and what doesn’t. Also, a great Coach should have experience in dozens of industries, so she can bring you ideas that work in market segments other than yours.Do your homework, and make sure that your Coach has a<strong> solid track record in marketing communications:</strong>If she’s advising you about building your website, she should understand Search Engine Optimization (ask her for examples of successes in this area).Your Coach should have <strong>built blogs and websites, written articles that have been published, developed trade show exhibits, created ad campaigns,</strong> acheived online and offline placement of PR, created sales materials – from business cards to elaborate brochures, produced events, spoken to organizations, and have conducted actual sales. Sound like a tall order? It should be! Your company’s future success depends on it.</li>
<li><strong>Resources.</strong> A great Coach should come equipped with a tested arsenal of resources, from databases to designers, and bookkeepers to benchmarks. Using vendors who are not capable of filling your needs can cost thousands of dollars and hundreds of wasted hours — so use only tested contacts, and have your Coach carefully manage them.</li>
<li><strong>Contacts.</strong> Unless she comes to the party with a sizable network, a Coach probably isn’t engaged enough in the community or in your market to find you great opportunities, or at least to recommend where you should seek them. Your ideal Coach should be actively engaged in business, political, educational, or community associations, keep current on strategies, resources and technology that can help you, and will have contacts in industries that will serve you directly or indirectly. For example, if you’re trying to meet small business owners to inform them of your professional services, Your Coach should be able to connect you with 5-10 great associations. Ask your potential Coach which associations she belongs to; this will give you an idea of her ability to help you make beneficial contacts.</li>
<li><strong>Intelligence</strong>. Without true business intelligence your Coach can’t possibly grasp what you are trying to achieve, nor can she recommend creative ways to help you meet your goals. Many Coaches stick to a single industry, or have a very limited understanding of how to generate bottom-line results for a company. Find a Coach who has had full responsibility for running a company; from developing the vision to hiring and firing, management, marketing and financials, creating operational systems, developing sales, merchandizing (for retail), and training employees. When you first begin to discuss your business and marketing ideas with your Coach, this intelligence should immediately become obvious. If you feel like you’re not connecting – due to a lack of expertise on the part of your new Coach – don’t prolong the agony! You (and your company) can’t afford to spend time with someone who hasn’t been out in the trenches herself.</li>
<li><strong>Clients who value her.</strong> A great Coach has clients who value her because they know she delivers trusted information, guidance, strategy, resources, and results. Read some case studies, and ask your prospective Coach to let you speak with a few clients so you can learn how they have benefited from working with her. This will give you a sense of which Coach will be the best fit for you. Also, make sure to choose a Coach who is truly compassionate, and believes in you and your work. Running a business can be a lonely, hair-pulling struggle, so you deserve someone on your side who will be there when you need her. And, your Coach should understand (and be sympathetic to) all of the emotional phases you’ll be going through as you’re building your business. Some days will be exhilarating, and you’ll be on the top of the world – and some days you’ll feel like pulling the covers over your head. Your Coach should be able to guide you through the bad, and celebrate the good.</li>
<li><strong>Telephone &amp; email consultations.</strong> I believe it’s crucial for people to have easy access to their Coach. You may need a second opinion on a large proposal you’re about to send out. Or, you may want someone to review your website updates before you pay a large sum to your web designer to make those changes. You need a Coach who can respond reasonably quickly, so you get help at these critical junctures.</li>
</ol>
<blockquote><p><strong><span style="color: #800000;">What do Marketing Coaching clients say of Allison Bliss Consulting?</span></strong><br />
“Allison Bliss is by far, the best marketing professional I have ever had the pleasure of working with. She’s a copywriter, editor, teacher, coach and advisor, all wrapped into one amazing person.</p>
<p>Her ability to laser in on what action plans are going to bring me the most business in the shortest amount of time is nothing less than brilliant. All the ideas are not only attainable, but they’re fun to do and feed into the heart and soul of who I am and how I like to work. What’s even more exciting is she’s laid out an entire year’s worth of actions to take in monthly “chunks,” so I know exactly what I need to do, and when. Oh, and did I mention her speed? I have never seen anyone work as efficiently and fast as she does.</p>
<p>As a human being, Allison is a complete joy to work with as well. She’s a great listener, joyful, passionate and operates directly from her heart. Absolutely no one has put me back on track and lit a fire under me like she has, leaving me more excited about my business than I have been in years.”- <em><strong>Linda Salazar, Awaken The Genie Within®, Personal Life Coaching </strong></em></p>
<p>&#8220;I came to Allison Bliss Consulting because my marketing had stalled out. As much as I could learn about marketing tactics, I always felt that they weren’t getting applied in an effective manner. Everything seemed hit or miss, and I didn’t know if things were working or not. Allison was able to quickly understand what I had already done, and assess what needed tweaking, ramping up, or overhauling. Best of all, she put the activities into a timeline schedule, so that I could concentrate on doing the right things at the right times, and get the best results.&#8221; &#8211; <em><strong>Ian Blei, Consultant, Optimized Results</strong></em></p></blockquote>
<p>for more details, contact <a href="http://www.allisonbliss.com/contact.htm">Allison Bliss Consulting</a></p>
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		<title>2012 Marketing Trends</title>
		<link>http://feedproxy.google.com/~r/MarketingCoachBlog/~3/eScCKjuZvwc/</link>
		<comments>http://www.allisonbliss.com/wordpress/2011/the-dealer-chic-trend-whats-selling-now/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 18:24:30 +0000</pubDate>
		<dc:creator>abliss@allisonbliss.com (Allison Bliss)</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[MarketingTips & Resources]]></category>
		<category><![CDATA[Thought Leadership]]></category>

		<guid isPermaLink="false">http://www.allisonbliss.com/wordpress/?p=7101</guid>
		<description><![CDATA[Thanks to Trendwatch we can all stay ahead of the curve in marketing. Whether you have a small, professional service business, or giant retail corporation, if you think these trends don&#8217;t affect you, look back at history! Remember the &#8220;nesting&#8221; trend that gave rise to at-home internet use,home movies and more? Those consumer trends in the market roll downhill to small businesses over time. From &#8220;:12 Crucial Consumer Trends for <a href="http://www.allisonbliss.com/wordpress/2011/the-dealer-chic-trend-whats-selling-now/">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.allisonbliss.com/wordpress/2011/the-dealer-chic-trend-whats-selling-now/trendwatch-dec-2011-2jpg/" rel="attachment wp-att-7193"><img class="alignleft size-medium wp-image-7193" style="margin-left: 25px; margin-right: 25px;" title="trendwatch dec. 2011.2jpg" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/11/trendwatch-dec.-2011.2jpg-300x300.jpg" alt="" width="219" height="219" /></a><strong><span style="color: #000000;">Thanks to Trendwatch we can all stay ahead of the curve in marketing.</span></strong></p>
<p>Whether you have a small, professional service business, or giant retail corporation, if you think these trends don&#8217;t affect you, look back at history!</p>
<p>Remember the &#8220;nesting&#8221; trend that gave rise to at-home internet use,home movies and more?</p>
<p><strong>Those consumer trends in the market roll downhill to small businesses over time.</strong></p>
<p><a href="http://trendwatching.com/briefing/">From &#8220;:12 Crucial Consumer Trends for  2012&#8243;</a><br />
&#8220;In 2012<strong> . . . more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs</strong>. . . &#8221;</p>
<p>&nbsp;</p>
<div><span style="color: #800000;"><a href="http://trendwatching.com/trends/12trends2012/?redcarpet"><span style="color: #800000;"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.1.png" alt="1." width="226" height="27" /></span></a></span></div>
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" alt="" width="100" height="100" /></div>
<p>&nbsp;</p>
<p>Rolling out the red carpet for Chinese visitors.<em></em></p>
<p><em>(thanks! Starwood)</em></p>
</div>
<div>
<p>&nbsp;</p>
<p style="text-align: right;"> (full explanation at <a href="http://trendwatching.com/briefing/">Trendwatching</a>)</p>
</div>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?diyhealth"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.2.png" alt="2. DIY HEALTH" width="218" height="26" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?diyhealth"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.2.jpg" alt="" width="100" height="100" /></a></p>
<p>Apps to manage your own health<em></em></p>
<p><em>(thanks! Jawbone)</em></p>
</div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?dealerchic"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.3.png" alt="3. DEALER-CHIC" width="248" height="27" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?dealerchic"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.3.jpg" alt="" width="100" height="100" /></a></p>
<p>Getting the best deals, offering deals<em></em></p>
<p><em>(thanks! Amex)</em></p>
<p>&nbsp;</p>
<p style="text-align: right;"> (full explanation at <a href="http://trendwatching.com/briefing/">Trendwatching</a>)</p>
</div>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?ecocycology"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.4.png" alt="4. ECO-CYCOLOGY" width="255" height="27" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?ecocycology"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.4.jpg" alt="" width="100" height="100" /></a></p>
<p>Recycling, recommerce!</p>
</div>
<p>(<em>thanks! Nike)<br />
</em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?cashless"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.5.png" alt="5. CASH-LESS" width="212" height="27" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?cashless"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.5.jpg" alt="" width="100" height="100" /></a></p>
<p>MasterCard and Google build new eco-system of payments, rewards and offers around new mobile technologies.</p>
<p><em>(thanks! Google)</em></p>
<p>&nbsp;</p>
<p style="text-align: right;"><em>(full explanation at <a href="http://trendwatching.com/briefing/">Trendwatching</a>)<br />
</em></p>
</div>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?buop"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.6.png" alt="6. BOTTOM OF THE URBAN PYRAMID" width="274" height="59" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?buop"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.6.jpg" alt="" width="100" height="100" /></a></p>
<p>Global opportunities for brands catering to hundreds of millions of lower-income CITYSUMERS</p>
</div>
<p><em>(thanks!Pepsico)</em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?idlesourcing"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.7.png" alt="7. IDLE SOURCING" width="250" height="27" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?idlesourcing"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.7.jpg" alt="" width="100" height="100" /></a></p>
<p>Crowd based problem solving</p>
<p><em>(thanks! Streetbump)</em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
</div>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?flawsome"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.8.png" alt="8. FLAWSOME" width="214" height="27" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?flawsome"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.8.jpg" alt="" width="100" height="100" /></a></p>
<p>Humanizing brands by exposing flaws</p>
<p><em>(thanks! Dominos)</em></p>
<p>&nbsp;</p>
<p style="text-align: right;"> (full explanation at <a href="http://trendwatching.com/briefing/">Trendwatching</a>)</p>
</div>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?screenculture"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.9.png" alt="9. SCREEN CULTURE" width="179" height="59" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?screenculture"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.9.jpg" alt="" width="100" height="100" /></a> Pervasive and interactive more than ever: touchscreen smartphones, tablets, and the &#8216;cloud&#8217;</p>
<p><em>(thanks! Sky &amp; 82a)</em></p>
<p>&nbsp;</p>
<p><em><br />
</em></p>
</div>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?recommerce"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.10.png" alt="10. RECOMMERCE" width="270" height="27" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?recommerce"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.10.jpg" alt="" width="100" height="100" /></a></p>
<p>&#8220;Trading in&#8221; as the new buying.</p>
<p><em>(thanks! Amazon)</em></p>
<p><em><br />
</em></p>
</div>
<p>&nbsp;</p>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?emergingmaturialism"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.11.png" alt="11. EMERGING MATURIALISM" width="263" height="59" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?emergingmaturialism"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.11.jpg" alt="" width="100" height="100" /></a>Brands that push the boundaries. Expect frank, risqué or non-corporate products, services and campaigns</p>
<p>(thanks! Diesel)</p>
<p>&nbsp;</p>
</div>
<div>
<h4><a href="http://trendwatching.com/trends/12trends2012/?pointknow"><img src="http://trendbriefings.s3.amazonaws.com/2011-12/intro.12.png" alt="12. POINT &amp; KNOW" width="278" height="27" /></a></h4>
<p><a href="http://trendwatching.com/trends/12trends2012/?pointknow"><img class="alignleft" style="margin-left: 25px; margin-right: 25px;" src="http://trendbriefings.s3.amazonaws.com/2011-12/thumb.12.jpg" alt="" width="100" height="100" /></a></p>
<p>Instant <em>visual</em> information gratification</p>
</div>
<p><em>(thanks! Zappos)</em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Want the full report &#8211; or more than the briefing. <a href="http://trendwatching.com/briefing/">Visit Trendwatching for more</a>.&#8221;</p>
<p>&nbsp;</p>
<p><a href="http://www.allisonbliss.com/wordpress/2011/you-dont-need-a-business-plan/my-black-bg-logo/" rel="attachment wp-att-4829"><img class="alignleft size-full wp-image-4829" style="margin-left: 25px; margin-right: 25px;" title="my black bg logo" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/05/my-black-bg-logo-e1313427977656.png" alt="" width="126" height="64" /></a><a href="http://www.allisonbliss.com">www.AllisonBliss.Com </a>- <span style="color: #800000;">Total Marketing Services.</span> Teams of Specialists. <span style="color: #800000;">Total Bliss.</span></p>
<p><a href="http://www.allisonbliss.com/wordpress/2011/marketing-as-a-spiritual-practice/no-gimmicks-no-jargon/" rel="attachment wp-att-6259"><img class="size-medium wp-image-6259 aligncenter" title="no gimmicks no jargon" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/09/no-gimmicks-no-jargon-300x32.gif" alt="" width="300" height="32" /></a></p>
<p>&nbsp;</p>
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		<item>
		<title>“Make Mine Shine” Telesummit NOW!</title>
		<link>http://feedproxy.google.com/~r/MarketingCoachBlog/~3/luEACw0uYag/</link>
		<comments>http://www.allisonbliss.com/wordpress/2011/make-mine-shine-telesummit/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 21:16:40 +0000</pubDate>
		<dc:creator>abliss@allisonbliss.com (Allison Bliss)</dc:creator>
				<category><![CDATA[MarketingTips & Resources]]></category>
		<category><![CDATA[allison bliss]]></category>
		<category><![CDATA[business mind spirit]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[Dr. Monique E. Hunt]]></category>
		<category><![CDATA[JD]]></category>
		<category><![CDATA[K. Patrice Williams]]></category>
		<category><![CDATA[MAKE MINE SHINE TELESUMMIT]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[virtual telesummit]]></category>

		<guid isPermaLink="false">http://www.allisonbliss.com/wordpress/?p=6939</guid>
		<description><![CDATA[Join me with the creators of &#8220;Make Mine Shine Virtual Stage&#8221;;  K. Patrice Williams, JD and Dr. Monique E. Hunt for my presentation at this  diverse gathering of Master Teachers who will not only light up the stage, but will show you how to shine in your business too!   I&#8217;ll take the stage on Tuesday, Jan. 24th, 2012 from 12pm-1pm. Join me  to learn &#8220;To Attract Clients You Love&#8221;. This<a href="http://www.allisonbliss.com/wordpress/2011/make-mine-shine-telesummit/">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-6940 aligncenter" title="make mine shine" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/11/make-mine-shine.png" alt="" width="411" height="172" /></p>
<p>Join me with the creators of <strong>&#8220;Make Mine Shine Virtual Stage&#8221;</strong>;  <strong><a href="http://www.makemineshine.com/who-we-are/">K. Patrice Williams, JD</a></strong> and<strong><a href="http://www.makemineshine.com/who-we-are/"> Dr. Monique E. Hunt</a></strong> for my presentation at this  diverse gathering of Master Teachers who will not only light up the stage, but will show you how to shine in your business too!</p>
<p style="padding-left: 60px;"><a href="http://www.makemineshine.com/who-we-are/"><img class="size-full wp-image-6943 alignnone" style="margin-left: 25px; margin-right: 25px;" title="k. partice williams, jd" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/11/k.-partice-williams-jd.jpg" alt="" width="86" height="105" /></a><a href="http://www.makemineshine.com/who-we-are/"><img class="alignnone" title="dr. monique hunt" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/11/dr.-monique-hunt.jpg" alt="" width="86" height="105" /></a></p>
<p><a href="http://makemineshine.us2.list-manage.com/subscribe?u=749914a9398f88c3151a76c95&amp;id=adbde13b4b"> </a></p>
<p><span style="color: #800000;"><strong><a href="http://makemineshine.us2.list-manage.com/subscribe?u=749914a9398f88c3151a76c95&amp;id=adbde13b4b">I&#8217;ll take the stage on Tuesday, Jan. </a><strong><a href="http://makemineshine.us2.list-manage.com/subscribe?u=749914a9398f88c3151a76c95&amp;id=adbde13b4b">24th, 2012 from 12pm-1pm.</a><br />
</strong></strong></span></p>
<p><strong></strong>Join me  to learn <strong>&#8220;To Attract Clients You Love&#8221;.</strong></p>
<p>This interactive and enervating 1 hour presentation leads participants through a kind of “vision quest” to tap into the 3 critical tactics to attract clients (or jobs in your career) that you’ll love – those that are most profitable and enable you to <em>flourish</em>.</p>
<h5><span style="color: #800000;"><strong>WHAT YOU’LL LEARN:</strong></span></h5>
<ul>
<li>the biggest mistake entrepreneurs make in marketing that holds them back from real success</li>
</ul>
<ul>
<li>the technique that is probably missing from your marketing costing you a reduced income</li>
</ul>
<ul>
<li>a mindshift for finding the clients who are truly right for you and those who will pay for your expertise</li>
</ul>
<ul>
<li>strategies to rethink your business, increase your prices, and build the value of your offerings</li>
</ul>
<ul>
<li>the missing element that other marketers don’t reveal to you that can affect your attitude, productivity, income, perception and value!</li>
</ul>
<p><strong><a href="http://makemineshine.us2.list-manage.com/subscribe?u=749914a9398f88c3151a76c95&amp;id=adbde13b4b">This reminder notification page will register you for the summit and your free bonuses, too!<br />
</a></strong></p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>NO SALES PITCHES</strong></span></p>
<p><a href="http://www.allisonbliss.com/wordpress/wp-content/uploads/2010/10/allison_sweater-photo.jpg"><img class="alignleft size-full wp-image-2399" style="margin-left: 25px; margin-right: 25px;" title="allison_sweater photo" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2010/10/allison_sweater-photo.jpg" alt="" width="72" height="102" /></a>Unlike many telesummits, every expert on the virtual stage has committed to sharing three to five juicy tips that you can start using right away! I invite you to join me, Allison Bliss, and <a href="http://makemineshine.us2.list-manage.com/subscribe?u=749914a9398f88c3151a76c95&amp;id=adbde13b4b"><strong>Sign up for FREE today </strong></a><strong>. </strong></p>
<p>&#8220;See&#8221; you there!</p>
<p>&nbsp;</p>
<p style="text-align: center;">*******************************************</p>
<p style="text-align: center;"><a href="http://www.allisonbliss.com/"><img class="size-full wp-image-4829 aligncenter" title="my black bg logo" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/05/my-black-bg-logo-e1313427977656.png" alt="" width="134" height="67" /></a></p>
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		<item>
		<title>How to Get Your Book Sold: Know How the Game is Played</title>
		<link>http://feedproxy.google.com/~r/MarketingCoachBlog/~3/pAVt8QsqIk4/</link>
		<comments>http://www.allisonbliss.com/wordpress/2011/how-to-get-your-book-sold-know-how-the-game-is-played/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 20:54:45 +0000</pubDate>
		<dc:creator>abliss@allisonbliss.com (Allison Bliss)</dc:creator>
				<category><![CDATA[MarketingTips & Resources]]></category>

		<guid isPermaLink="false">http://www.allisonbliss.com/wordpress/?p=6901</guid>
		<description><![CDATA[How authors can get their books sold when their publisher isn't. Tips in a video by marketing expert Kathleen Gage with an introduction by marketing agency Director, Allison Bliss of Allison Bliss Consulting. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/10/books.png"><img class="alignleft size-medium wp-image-6904" style="margin-left: 25px; margin-right: 25px;" title="books" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/10/books-225x300.png" alt="" width="300" height="300" /></a>You&#8217;ve poured your heart, soul, and wisdom into writing your masterpiece book expecting  your publisher to sell thousands of copies , right?</p>
<p>&nbsp;</p>
<p><strong><span style="color: #800000;">WRONG! GET THE TRUTH<br />
</span></strong></p>
<p>If you&#8217;re disappointed, like most authors (well, maybe not J.K. Rowling),  then it&#8217;s time someone told you the truth about publishing. It&#8217;s not the <em>publisher&#8217;s</em> job to market your book.</p>
<p><strong>If you know how the game is played, you have a chance to win.</strong> If you&#8217;re just angry with your editor or publisher, expecting they&#8217;re not doing a good job, it&#8217;s time you got the truthful answers.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>EXPERT TO THE EXPERTS</strong></span></p>
<p>That&#8217;s why I am introducing this video by Kathleen Gage specifically to help authors get their books sold. After all, Knowledge is Bliss . . .</p>
<p>&nbsp;</p>
<p><object width="530" height="324" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/PdD8fuoAmek?version=3&amp;feature=player_detailpage" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><embed width="530" height="324" type="application/x-shockwave-flash" src="http://www.youtube.com/v/PdD8fuoAmek?version=3&amp;feature=player_detailpage" allowFullScreen="true" allowScriptAccess="always" allowfullscreen="true" allowscriptaccess="always" /></object></p>
<p>&nbsp;</p>
<p>As a marketing expert, I turn to <a href="http://www.youtube.com/watch?v=PdD8fuoAmek&amp;feature=player_embedded">Kathleen Gage for her mastery and experience getting books sold.</a> She&#8217;s an expert who has been top of Amazon with hugely successful book sales, and who gives you very specific, valuable information you can use immediately. I particulary love her non-hype-ridden, to-the-point style and hope you value this as much as I do. <span style="color: #000000;"> </span><br />
<strong>Thanks Kathleen, </strong> for letting us share your wisdom on our blog!</p>
<p>&nbsp;</p>
<p>__________________</p>
<p>&nbsp;</p>
<p><strong><span style="color: #800000;"><a href="http://www.allisonbliss.com/wordpress/marketing-coach/"><img class="alignleft size-full wp-image-4829" style="margin-left: 25px; margin-right: 25px;" title="my black bg logo" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/05/my-black-bg-logo-e1313427977656.png" alt="" width="144" height="73" /></a>Ignorance is expensive. Knowledge is Bliss.</span></strong><strong></strong><strong> </strong></p>
<p><strong><a href="http://www.allisonbliss.com">Allison Bliss Consulting</a>, </strong>a<strong> full service marketing &amp; communications agency with expert teams in:</strong></p>
<ul>
<li>website development &amp; internet marketing,</li>
<li>social media,</li>
<li>writing,</li>
<li>design,</li>
<li>publicity,</li>
<li><a href="http://www.allisonbliss.com/wordpress/marketing-coach/">entrepreneurial business consulting for smart, innovative, conscientious leaders</a></li>
<li>and more . . .</li>
</ul>
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		<title>10 Secrets to Creating Sales Proposals That Don’t Suck</title>
		<link>http://feedproxy.google.com/~r/MarketingCoachBlog/~3/sYa8xLWeiZQ/</link>
		<comments>http://www.allisonbliss.com/wordpress/2011/10-secrets-to-creating-sales-proposals-that-don%e2%80%99t-suck/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 15:03:28 +0000</pubDate>
		<dc:creator>abliss@allisonbliss.com (Allison Bliss)</dc:creator>
				<category><![CDATA[MarketingTips & Resources]]></category>

		<guid isPermaLink="false">http://www.allisonbliss.com/wordpress/?p=6828</guid>
		<description><![CDATA[Kelley Robertson shares 10 critical tips to improve results with winning proposals. ]]></description>
			<content:encoded><![CDATA[<p>No matter what type of company you have, this critical information on how to properly create proposals will apply at some stage of your growth. I chose this article to share because it&#8217;s dead-on, nice and succinct and based 0n selling experience. Thanks for sharing it, Kelley!</p>
<p><strong>________</strong></p>
<p>Before I started my sales training business I worked in a corporate environment and during that time had the opportunity to review many sales proposals for a variety of products and services. Since then, I have had the good fortune (or misfortune in most cases) to read dozens more and I’m still under-whelmed by most of them. Most of the proposals I see make the same fundamental mistakes. Here are ten strategies you can use to ensure that your proposal stands out from your competitors.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #800000;">1.</span> <span style="color: #800000;">Open effectively</span>.</strong> The vast majority of sales proposals start with information about the seller’s company. I have never figured out the rationale of this approach. Your prospect doesn’t care about you or your company. They don’t want to know how long you have been in business, what awards you have won, or what other companies you have worked with. Effective proposals always highlight the problem that the prospect is facing and the impact that problem has on their business. And they do this early. Not on page two, three or nine. <strong>On the first page.</strong> If you feel obligated to include this type of information place it near the end of the proposal.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>2. Address their situation early.</strong></span> An approach that I have found very effective is to begin with a one paragraph summary of my prospect’s situation followed by the key objectives they want to achieve. This demonstrates that you have a good understanding of your prospect’s problems and concerns. I like to state the objectives in bullet-point form because it is easier to read and absorb.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>3. Show the value.</strong></span> This does not mean expanding at great length about your solution. Instead, it requires that you identify exactly how your prospect will benefit by implementing your solution. A technique I learned many years ago is to include several bullet points with each point stating a separate value proposition.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #800000;">4. Avoid corporate-speak</span> or marketing mumbo-jumbo.</strong> The best proposals are written in plain, easy-to-understand language. Many sales people (and marketing departments) think that it is important to use ten dollar words when a simple word would suffice. Never, ever use terminology that might be difficult to understand. Although this is a simple concept, too many sales people include wording or technical information that just isn’t necessary. I learned this lesson when I submitted my first proposal many years ago. After earning the business I asked my client why they chose me and she said, “Your proposal was easy to understand.”</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>5. Keep it brief.</strong></span> I once read a proposal for a sales training program that spanned 24 pages. Decision makers are far too busy to read a long proposal. I understand that some proposals require a lot of information and detail, especially if you are recommending a complex solution. However, the longer your proposal the more likely it is that your prospect will skim through it and flip ahead to the investment. It is much more effective to write a short, concise proposal and provide back-up information if needed.</p>
<p>&nbsp;</p>
<p><strong><span style="color: #800000;">6. Avoid the words “I” or “we”</span>.</strong> The more times these two words show up in your proposal the more evident it appears that the proposal is about you, not about your prospect or their business or company. This also includes mentioning your company name. Keep your proposal focused on your prospect and use the word “you”.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>7. Use titles or headings.</strong></span> This is particularly important if your proposal is relatively long although it is an effective approach with short proposals too. Headings make it easy for your prospect to find key information. Headings also break up the page and make your proposal easier to read.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>8. Include at least one testimonial.</strong></span> Testimonials remain one of the most effective sales weapons and you need to incorporate them into your proposals. I like to add these in my P.S. after my signature although I know people who include several testimonials throughout their proposals.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>9. Include a summary.</strong></span> Many people will skip the details of your proposal and flip to the last page. Effective proposals include a bullet-point summary of the services you will provide to your prospect.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>10. End with a call to action.</strong></span> I used to close my proposals with, “If you require any additional information please feel free to contact me.” Boring! Tell the prospect what you want them to do next. By the way, the next steps should ALWAYS be discussed BEFORE you write your proposal.</p>
<p>&nbsp;</p>
<p>The purpose of a proposal is to demonstrate that you and your company have the best solution for the prospect’s problem. Apply the concepts that were mentioned in this article and stand out from your competition.</p>
<p>&nbsp;</p>
<p>© MMX-MMXI Kelley Robertson, All rights reserved.</p>
<p>&nbsp;</p>
<p>Get your FREE copy of <em>100 Ways to Increase Your Sales</em> by subscribing to Kelley’s free newsletter, “59 Seconds to Sales Success” at <a href="http://www.fearless-selling.ca/">www.Fearless-Selling.ca</a>.</p>
<p><a href="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/10/kelley-robertson2.png"><img class="alignleft size-full wp-image-6830" style="margin-left: 25px; margin-right: 25px;" title="kelley robertson2" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/10/kelley-robertson2.png" alt="" width="80" height="102" /></a>Kelley Robertson, author of <em>The Secrets of Power Selling</em> helps sales professionals close more sales at higher profits. Kelley conducts workshops and speaks regularly at sales meetings and conferences. Contact him at 905-633-7750 or <a href="mailto:Kelley@Fearless-Selling.ca">Kelley@Fearless-Selling.ca</a>.</p>
<p style="text-align: center;"> ________</p>
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<p style="text-align: center;"><strong>Allison Bliss Consulting: 510-879-7600 </strong></p>
<p style="text-align: center;"><strong> </strong></p>
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		<title>Upcoming Changes to Facebook: A Simplified Summary</title>
		<link>http://feedproxy.google.com/~r/MarketingCoachBlog/~3/OYgzlKMEJKA/</link>
		<comments>http://www.allisonbliss.com/wordpress/2011/upcoming-changes-to-facebook-a-simplified-summary/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 20:07:30 +0000</pubDate>
		<dc:creator>abliss@allisonbliss.com (Allison Bliss)</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[building more clients]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[facebook updates]]></category>
		<category><![CDATA[marketing & communications]]></category>
		<category><![CDATA[Marketing Consultant]]></category>
		<category><![CDATA[social media management]]></category>

		<guid isPermaLink="false">http://www.allisonbliss.com/wordpress/?p=6682</guid>
		<description><![CDATA[Facebook is now starting to make mondo changes to your (personal) &#8220;profile&#8221; and (business) &#8220;Page&#8221;. Here&#8217;s my oversimplified summary from the most succinct expert, Mari Smith, to help prepare you. VIEWING THE PAGE Each person/page viewing your wall will see a *different* order of posts based on how fans are also engaging with your Page. In other words, whether you are logged in to Facebook as your profile or your<a href="http://www.allisonbliss.com/wordpress/2011/upcoming-changes-to-facebook-a-simplified-summary/">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/05/blog-facebook-icon.gif"><img class="alignleft size-full wp-image-4448" style="margin-left: 25px; margin-right: 25px;" title="blog facebook icon" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/05/blog-facebook-icon.gif" alt="" width="225" height="225" /></a>Facebook is now starting to make mondo changes to your (personal) &#8220;profile&#8221; and (business) &#8220;Page&#8221;.</p>
<p>Here&#8217;s my oversimplified summary from the most succinct expert, <a href="http://www.marismith.com/">Mari Smith</a>, to help prepare you.</p>
<p><strong><span style="color: #800000;">VIEWING THE PAGE<br />
</span></strong></p>
<p><strong>Each person/page viewing your wall will see a *different* order</strong> of posts based on how fans are also engaging with your Page.</p>
<p>In other words, whether you are logged in to Facebook as your profile or your Page, when viewing any Page that you Like, the order of posts on the wall is determined by which of your friends also Like and engage with that Page and a few other factors.</p>
<p><strong>You now will have the flexibility</strong> to interact with the other areas of Facebook as a Page (not just as a ‘personal’ profile).<br />
• Get notifications when fans interact with your page or posts<br />
• See activity from the pages you like in your news feed<br />
• Like other pages and feature them on your page<br />
• Make comments as your page on other pages</p>
<p><strong><span style="color: #800000;">TIP:</span></strong> Admin View has now been changed to &#8220;Hidden Posts.&#8221; It does the same thing, though.</p>
<p><strong>DON’T MISS OTHER ITEMS BELOW THIS IMAGE SHOWING LAYOUT OF NEW PAGES!!!!</strong></p>
<p><a href="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/10/mari-smith-fb-page-layout.png"><img class="alignleft size-full wp-image-6807" title="mari smith fb page layout" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/10/mari-smith-fb-page-layout.png" alt="" width="795" height="774" /></a></p>
<p>&nbsp;</p>
<p><strong><span style="color: #800000;">PHOTOS</span></strong><br />
<strong>Photo viewer:</strong> Facebook introduced a new way to view photos anywhere on the platform.(yeah!)<br />
<br style="clear: both;" /><br />
<strong>Profile picture size:</strong> Previously, the max dimensions for Page profile photos was 200px wide by 600px high. This has been reduced to 180×540. (My profile pic is still rendering at the 200×600 dimensions even with the Upgrade. Likely this will change at some point). Your new page will allow for some layout of larger photos (if you want the advanced info, <a href="http://www.allisonbliss.com">contact </a>us!)<br />
<br style="clear: both;" /><br />
<span style="color: #800000;"><strong> TABS</strong></span><br />
<strong>Tabs will now become navigation links which you can re-order and re-name</strong>: All tabs have disappeared and are now links on the left column. They are so much better for quick and easy visual navigating. Mari says she&#8217;s guessing there will be quite a drop in visits to these sub pages with them now being pushed over to the side.</p>
<p><strong>Facebook says,</strong> “Navigation where people expect it. Navigation links are now on the left, just like on people’s profiles.” You can see example of where Mari has changed a tab to read “facebook resources” here:</p>
<p><a href="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/10/mari-smith-admin-view.png"><img class="aligncenter size-full wp-image-6808" title="mari smith admin view" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/10/mari-smith-admin-view.png" alt="" width="256" height="233" /></a></p>
<p><strong><span style="color: #800000;">TIP:</span></strong> Place your welcome/landing tab at the very bottom so new visitors to your page will automatically see the full list of your navigation links.</p>
<p>&nbsp;</p>
<p><span style="color: #800000;"><strong>MORE</strong></span><br />
There are hundreds more changes, but many are intuitive and you’ll probably be able to figure them out. If you&#8217;re ready to preview your changes, take a look <a href="http://www.facebook.com/pages/status/">here.</a></p>
<p>Those who don’t change to the new Facebook will be <strong><span style="color: #800000;">automatically be changed in March 2012</span></strong> so it’s not a bad idea to get up to speed now!<a href="http://www.allisonbliss.com/contact"> Need help? Contact us to put our Social Media Managers to work for you!</a></p>
<p>&nbsp;</p>
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<p>&nbsp;</p>
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<p>&nbsp;</p>
<p style="padding-left: 120px;"><strong>Allison Bliss Consulting: 510-879-7600  </strong></p>
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		<item>
		<title>Need Your Input: Attracting Clients You Love</title>
		<link>http://feedproxy.google.com/~r/MarketingCoachBlog/~3/6r1uYpg28No/</link>
		<comments>http://www.allisonbliss.com/wordpress/2011/need-your-input-attracting-clients-you-love/#comments</comments>
		<pubDate>Sun, 11 Sep 2011 02:21:34 +0000</pubDate>
		<dc:creator>abliss@allisonbliss.com (Allison Bliss)</dc:creator>
				<category><![CDATA[MarketingTips & Resources]]></category>
		<category><![CDATA[allison bliss]]></category>
		<category><![CDATA[building more clients]]></category>
		<category><![CDATA[marketing & communications]]></category>

		<guid isPermaLink="false">http://www.allisonbliss.com/wordpress/?p=6394</guid>
		<description><![CDATA[This month, I&#8217;m seeking your best ideas to help businesses attract clients they love. Why? Because those are the most fun to work with and usually the most profitable, too! &#160; I&#8217;m presenting on this topic over the next few months and want to include your ideas, thoughts, experiences and tips. Not everyone knows how to do this. So, please share what works best for you. &#160; If you&#8217;d like<a href="http://www.allisonbliss.com/wordpress/2011/need-your-input-attracting-clients-you-love/">&#160;&#160;[ Read More ]</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/09/faith-girl-pray-outside.jpg"><img class="alignleft size-medium wp-image-6261" style="margin-left: 25px; margin-right: 25px;" title="Teenage girl praying outdoors at twilight. Shallow DOF." src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/09/faith-girl-pray-outside-300x200.jpg" alt="" width="300" height="217" /></a>This month, I&#8217;m seeking your <strong>best ideas to help businesses attract clients they love.</strong></p>
<p>Why?</p>
<p>Because those are the most fun to work with and usually the most profitable, too!</p>
<p>&nbsp;</p>
<p>I&#8217;m presenting on this topic over the next few months and want to <strong>include your ideas, thoughts, experiences and tips.</strong> Not everyone knows how to do this. So, please share what works best for you.</p>
<p>&nbsp;</p>
<p>If you&#8217;d like to attend an upcoming<a href="http://www.facebook.com/AllisonBlissConsulting"><img class="size-thumbnail wp-image-4448 alignright" style="margin-left: 25px; margin-right: 25px;" title="blog facebook icon" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/05/blog-facebook-icon-150x150.gif" alt="" width="84" height="84" /></a> presentation, just <a href="http://www.allisonbliss.com/contact">contact us</a> for updates. Or keep an eye on our<a href="http://www.facebook.com/AllisonBlissConsulting"> Facebook Page.</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/09/cafe-aquarius.jpeg"><img class="alignleft size-thumbnail wp-image-6395" style="margin-left: 25px; margin-right: 25px;" title="cafe aquarius" src="http://www.allisonbliss.com/wordpress/wp-content/uploads/2011/09/cafe-aquarius-e1315707242564-138x150.jpg" alt="" width="225" height="217" /></a>On <strong>September 28, 2011</strong> ( <strong>7-9pm</strong>) I&#8217;ll  be presenting to astrologers, tarot and hand readers (and other metaphysicians) at <a href="http://www.meetup.com/Cafe-Aquarius-Astrology-Center/events/26677261/">Cafe Aquarius in Emeryville</a>, CA sharing tips I&#8217;ve used in my own various careers.</p>
<p>&nbsp;</p>
<p>I&#8217;ll also be leading the audience through a kind of <a href="http://www.allisonbliss.com/wordpress/presentations/">vision quest to deeply understand marketing strategies</a> that have helped my clients attract markets they truly enjoy. I&#8217;ve got an idea to share  some of the tasty big <em>principles</em> about marketing and how those affect any business &#8211; even &#8216;Readers&#8217; or other evolved Artists &amp; Professionals. (Really, the<em> principles</em> of marketing are quite similar in perspective to business as  big <em>principles</em> in astrology offering perspective of planets shifting events on earth).</p>
<p>&nbsp;</p>
<p><strong>YOU DON&#8217;T HAVE TO RSVP, BUT PLEASE LET US KNOW!</strong></p>
<p>The <a href="http://www.meetup.com/Cafe-Aquarius-Astrology-Center/events/26677261/">signup page</a> asks you to RSVP and requires you to join the meetup group to do so. If you don&#8217;t wish to join the group (but oh, it&#8217;s quite fascinating the monthly mini readings they do offering a variety of readers all in one place!), you can <a href="http://www.allisonbliss.com/contact">contact us </a>to reserve your spot. <strong>SEATING IS LIMITED SO <a href="http://www.meetup.com/Cafe-Aquarius-Astrology-Center/events/26677261/">SIGN UP SOON!</a></strong></p>
<p>&nbsp;</p>
<p><strong>YOUR COMMENTS, INSIGHTS OR IDEAS?</strong></p>
<p><span style="color: #800000;">Thanks for sharing your tips, ideas, questions, or thoughts on this topic in the comments below!</span> Let me know if I can share some of your great ideas with this group, too.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img style="margin-left: 25px; margin-right: 25px;" 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<p style="padding-left: 30px;">
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