Marketing Dangerously

Day 60: The Marketing Dangerously Social Media Challenge

Neil Godin, the Turnaround Guy® — Wed, 08 Sep 2010 15:50:46 +0000

Challenge #60: Are you Sociable? With Jonathan Christian What? Back at my desk after my summer travels. Reading an excellent book I picked up at our first Meetup – by Shane Gibson and Stephen Jagger. Shane quotes his father, Bill Gibson (Neil’s business partner when they traveled across Canada with their recession-proofing seminar, back in [...]

Idea of The Week: Ready for a ‘Gutsploder’ bike ride?

Neil Godin, the Turnaround Guy® — Tue, 07 Sep 2010 18:18:21 +0000

>The Situation: Velocity Cycles. Open here in MyTown (Langley, BC) for a couple of years now. At first VC was a small shop located in a small mall. Now, the mall’s still small, but VC has doubled in size. Why? I think it’s because they engage their audience. They don’t just sell bikes. They ride [...]

Day 59: The Marketing Dangerously Social Media Challenge

Neil Godin, the Turnaround Guy® — Fri, 03 Sep 2010 18:42:29 +0000

Challenge #59: Using Facebook to promote local business With Jonathan Christian Earlier in the week I shared an encounter with the President of Deltona Aluminum, Tom Mueller, who is also one of the owners of the fabulous beach house we’re enjoying, here on our Florida vacation. Despite his best efforts Tom could not get his [...]