tag:blogger.com,1999:blog-11197765869157116052011-11-27T17:43:15.323-08:00Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.comBlogger37125tag:blogger.com,1999:blog-1119776586915711605.post-27465942835278465292011-03-15T07:04:00.000-07:002011-03-15T07:04:58.008-07:002011-03-15T07:04:58.008-07:00<a href="http://www.administradores.com.br/informe-se/administracao-e-negocios/a-importancia-do-lider-na-era-do-cliente/43343/">A import�ncia do l�der na "Era do Cliente"</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-2746594283527846529?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/j451F1tFWfQeXAmNcHVy0RUXlLo/0/da"><img src="http://feedads.g.doubleclick.net/~a/j451F1tFWfQeXAmNcHVy0RUXlLo/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/j451F1tFWfQeXAmNcHVy0RUXlLo/1/da"><img src="http://feedads.g.doubleclick.net/~a/j451F1tFWfQeXAmNcHVy0RUXlLo/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/p4wn8y6RCuM" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2011/03/importancia-do-lider-na-era-do-cliente.htmltag:blogger.com,1999:blog-1119776586915711605.post-91347952102174421822010-01-28T15:33:00.000-08:002010-01-28T16:12:21.424-08:002010-01-28T16:12:21.424-08:00<p><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-e97e9581cef3fbff" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"> <param name="bgcolor" value="#FFFFFF"> <param name="allowfullscreen" value="true"> <param name="flashvars" value="flvurl=http://v15.nonxt2.googlevideo.com/videoplayback?id%3De97e9581cef3fbff%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331298764%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D6D36AD3C71B49D14AAF5E52CDBA47304067E6F8E.5390B03EA608212589C8E57FE1F66338A7708CBA%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3De97e9581cef3fbff%26offsetms%3D5000%26itag%3Dw160%26sigh%3DGKkNnGI14L6bZ4RLbpZgsivXtmY&amp;autoplay=0&amp;ps=blogger"> <embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash" width="320" height="266" bgcolor="#FFFFFF" flashvars="flvurl=http://v15.nonxt2.googlevideo.com/videoplayback?id%3De97e9581cef3fbff%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331298764%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D6D36AD3C71B49D14AAF5E52CDBA47304067E6F8E.5390B03EA608212589C8E57FE1F66338A7708CBA%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3De97e9581cef3fbff%26offsetms%3D5000%26itag%3Dw160%26sigh%3DGKkNnGI14L6bZ4RLbpZgsivXtmY&autoplay=0&ps=blogger" allowFullScreen="true" /></object> </p><p> </p><p>Recebi de um amigo e tive que trazer pra cá...excelente!</p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-9134795210217442182?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/Wgu6Ie3ynRRfk1bKONd8CdzBcR0/0/da"><img src="http://feedads.g.doubleclick.net/~a/Wgu6Ie3ynRRfk1bKONd8CdzBcR0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/Wgu6Ie3ynRRfk1bKONd8CdzBcR0/1/da"><img src="http://feedads.g.doubleclick.net/~a/Wgu6Ie3ynRRfk1bKONd8CdzBcR0/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/evo4ZsnhEXc" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2010/01/como-crise-funciona.htmltag:blogger.com,1999:blog-1119776586915711605.post-90279815427462193872010-01-26T15:31:00.000-08:002010-01-26T15:32:05.797-08:002010-01-26T15:32:05.797-08:00<a href="http://br.hsmglobal.com/notas/56063-defini%C3%A7%C3%A3o-um-otimo-emprego?utm_source=220110_colunistas&amp;utm_medium=220110_colunistas&amp;utm_content=220110_colunistas_defini%C3%A7%C3%A3o-um-otimo-emprego&amp;utm_campaign=220110_colunistas">Definição de um ótimo emprego</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-9027981542746219387?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/ihVlnKxdkdDA3y11Z8frbXOsU0o/0/da"><img src="http://feedads.g.doubleclick.net/~a/ihVlnKxdkdDA3y11Z8frbXOsU0o/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ihVlnKxdkdDA3y11Z8frbXOsU0o/1/da"><img src="http://feedads.g.doubleclick.net/~a/ihVlnKxdkdDA3y11Z8frbXOsU0o/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/IhDJBzgXb_E" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2010/01/definicao-de-um-otimo-emprego.htmltag:blogger.com,1999:blog-1119776586915711605.post-34057510405718521402010-01-26T15:22:00.000-08:002010-01-26T15:23:04.825-08:002010-01-26T15:23:04.825-08:00<a href="http://br.hsmglobal.com/notas/56065-voc%C3%AA-esta-preparado-era-do-fim-dos-empregos?utm_source=220110_colunistas&amp;utm_medium=220110_colunistas&amp;utm_content=220110_colunistas_voc%C3%AA-esta-preparado-era-do-fim-dos-empregos&amp;utm_campaign=220110_colunistas">Você está preparado para a era do fim dos empregos?</a><br /><br />Li no HSM Online...excelente alerta. Viva o plano B!!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-3405751040571852140?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/JL44iYMju6FpLxHLuC-zfiaq2tc/0/da"><img src="http://feedads.g.doubleclick.net/~a/JL44iYMju6FpLxHLuC-zfiaq2tc/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/JL44iYMju6FpLxHLuC-zfiaq2tc/1/da"><img src="http://feedads.g.doubleclick.net/~a/JL44iYMju6FpLxHLuC-zfiaq2tc/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/8md6TnR7IhE" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2010/01/voce-esta-preparado-para-era-do-fim-dos.htmltag:blogger.com,1999:blog-1119776586915711605.post-6918228300504353092010-01-09T06:31:00.000-08:002010-01-09T06:40:51.289-08:002010-01-09T06:40:51.289-08:00Evolução do design das garrafas da Coca-Cola. Vote na sua preferida.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_ZlAJOnhDJL8/S0iUtVzR-MI/AAAAAAAAAFE/fwRXoTx490Q/s1600-h/coca_garrafas.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 243px;" src="http://1.bp.blogspot.com/_ZlAJOnhDJL8/S0iUtVzR-MI/AAAAAAAAAFE/fwRXoTx490Q/s320/coca_garrafas.jpg" alt="" id="BLOGGER_PHOTO_ID_5424749257835018434" border="0" /></a>Vi no Blus.<br />Mas tive que editar a imagem para colocar as datas.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-691822830050435309?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/gejgjl4befapcH8MXLBZmkhwzDE/0/da"><img src="http://feedads.g.doubleclick.net/~a/gejgjl4befapcH8MXLBZmkhwzDE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/gejgjl4befapcH8MXLBZmkhwzDE/1/da"><img src="http://feedads.g.doubleclick.net/~a/gejgjl4befapcH8MXLBZmkhwzDE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/L_VYH3eV0aY" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2010/01/da-serie-uma-imagem-vale-mais-do-que.htmltag:blogger.com,1999:blog-1119776586915711605.post-78727610625085766062010-01-05T11:04:00.000-08:002010-01-05T11:05:07.229-08:002010-01-05T11:05:07.229-08:00Mais do que reflexão...filosofia.<br /><br />Feliz 2010!!<br /><br /><a href="http://br.hsmglobal.com/notas/55900-a-vida-em-dois-digitos">A vida em dois dígitos</a><br /><br />Li no HSM Online.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-7872761062508576606?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/PbntCTqo2FO34RLgU3loe7y_1oY/0/da"><img src="http://feedads.g.doubleclick.net/~a/PbntCTqo2FO34RLgU3loe7y_1oY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/PbntCTqo2FO34RLgU3loe7y_1oY/1/da"><img src="http://feedads.g.doubleclick.net/~a/PbntCTqo2FO34RLgU3loe7y_1oY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/lnuj6TNUHmk" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2010/01/vida-em-dois-digitos.htmltag:blogger.com,1999:blog-1119776586915711605.post-39845649581306993512009-12-19T02:52:00.000-08:002009-12-28T06:51:45.768-08:002009-12-28T06:51:45.768-08:00Mais uma que vale.<br /><br /><br /><a href="http://br.hsmglobal.com/notas/55893-os-20-mais-2010?utm_source=181209_mkt&amp;utm_medium=181209_mkt&amp;utm_content=181209_mkt_os-20-mais-2010&amp;utm_campaign=181209_mkt">Os 20 “mais” de 2010</a><br /><br />Li na HSM online.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-3984564958130699351?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/_x_zFz96dYW430hKIaUN_OzWELU/0/da"><img src="http://feedads.g.doubleclick.net/~a/_x_zFz96dYW430hKIaUN_OzWELU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_x_zFz96dYW430hKIaUN_OzWELU/1/da"><img src="http://feedads.g.doubleclick.net/~a/_x_zFz96dYW430hKIaUN_OzWELU/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/UTaigfmxc-M" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/12/os-20-mais-de-2010.htmltag:blogger.com,1999:blog-1119776586915711605.post-25020240853118469932009-12-19T02:51:00.000-08:002009-12-28T06:51:07.063-08:002009-12-28T06:51:07.063-08:00Matéria excelente da HSM Manegement...pode clicar que é seguro.<br /><br /><a href="http://br.hsmglobal.com/notas/55890-dez-tend%C3%AAncias-cruciais-consumo-2010?utm_source=181209_mkt&amp;utm_medium=181209_mkt&amp;utm_content=181209_mkt_dez-tend%C3%AAncias-cruciais-consumo-2010&amp;utm_campaign=181209_mkt">Dez tendências cruciais de consumo para 2010</a><br /><br />Li na HSM Online.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-2502024085311846993?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/ZTzt2Yqa8mQwWFHjc_Jbrv7Nq8Y/0/da"><img src="http://feedads.g.doubleclick.net/~a/ZTzt2Yqa8mQwWFHjc_Jbrv7Nq8Y/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/ZTzt2Yqa8mQwWFHjc_Jbrv7Nq8Y/1/da"><img src="http://feedads.g.doubleclick.net/~a/ZTzt2Yqa8mQwWFHjc_Jbrv7Nq8Y/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/WgZRV4-0ziI" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/12/dez-tendencias-cruciais-de-consumo-para.htmltag:blogger.com,1999:blog-1119776586915711605.post-79525532414143474102009-12-04T02:36:00.000-08:002009-12-04T02:39:16.627-08:002009-12-04T02:39:16.627-08:00<span><p>Li no: Supermercado Moderno<br /></p><p>A renda do brasileiro deve continuar crescendo nos próximos anos. Segundo relatório quinzenal da MB Associados, consultoria econômica, o ritmo de crescimento deve manter uma média anual de 6% até 2015.</p> <p>Devido à retomada de alta da taxa Selic, a consultoria prevê desaceleração do crescimento em 2011, mas nada que emperre o bolso do brasileiro. Para os próximos anos, espera-se também distribuição de renda mais equilibrada entre as classes baixa, média e alta. Até agora, o salto nos rendimentos das classes baixas foi proporcionado por programas sociais do governo, como o Bolsa Família, e reajustes no salário mínimo.<br /><strong>Fonte: <a href="http://www.infomoney.com.br/" target="_blank">Infomoney</a></strong></p></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-7952553241414347410?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/fEpvT4KtR1ab2jhcyG4Rq78lGRA/0/da"><img src="http://feedads.g.doubleclick.net/~a/fEpvT4KtR1ab2jhcyG4Rq78lGRA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/fEpvT4KtR1ab2jhcyG4Rq78lGRA/1/da"><img src="http://feedads.g.doubleclick.net/~a/fEpvT4KtR1ab2jhcyG4Rq78lGRA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/BUXKmDxKclM" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/12/renda-aumentara-6-ao-ano-ate-2015.htmltag:blogger.com,1999:blog-1119776586915711605.post-66482441776409159042009-11-16T08:05:00.000-08:002009-11-16T08:10:22.170-08:002009-11-16T08:10:22.170-08:00Mais uma da Evian...<br />Clique no link abaixo... é seguro, está no You Tube.<br /><br /><a href="http://www.youtube.com/watch?v=XQcVllWpwGs&amp;feature=player_embedded">Evian Babies</a><br /><br /><br />Vi no Blue Bus!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-6648244177640915904?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/tp4Zoe1TUlMGpereY7NiADNKKgw/0/da"><img src="http://feedads.g.doubleclick.net/~a/tp4Zoe1TUlMGpereY7NiADNKKgw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/tp4Zoe1TUlMGpereY7NiADNKKgw/1/da"><img src="http://feedads.g.doubleclick.net/~a/tp4Zoe1TUlMGpereY7NiADNKKgw/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/rvAigqGI9rs" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/11/da-serie-comerciais-que-amamos.htmltag:blogger.com,1999:blog-1119776586915711605.post-68153070565090348072009-11-10T02:37:00.000-08:002009-11-10T02:39:02.195-08:002009-11-10T02:39:02.195-08:00Já comentei o assunto com alunos e alguns empresários. Minha pergunta no final para todos eles é sempre" O que você está fazendo para se preparar para o que vem por aí?". E isso vale para empresas e profissionais. Pode ser a maior oportunidade de negócios que muitas empresas e profissionais já viram em suas vidas. Mas tem que estar preparado....você está?<br /><br /><a href="http://www.administradores.com.br/noticias/instalacao_de_complexo_petroquimico_gera_novos_negocios/27497/?sms_ss=blogger">Instalação de Complexo Petroquímico gera novos negócios - Administradores.com.br</a><br /><br />Li no administradores.com...!<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-6815307056509034807?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/FVvQ9TZ6JpW4HVufJN9jVE2llpk/0/da"><img src="http://feedads.g.doubleclick.net/~a/FVvQ9TZ6JpW4HVufJN9jVE2llpk/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/FVvQ9TZ6JpW4HVufJN9jVE2llpk/1/da"><img src="http://feedads.g.doubleclick.net/~a/FVvQ9TZ6JpW4HVufJN9jVE2llpk/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/4kBo6HgxlXc" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/11/instalacao-de-complexo-petroquimico.htmltag:blogger.com,1999:blog-1119776586915711605.post-82214261232044283692009-11-07T06:50:00.000-08:002009-12-28T06:53:15.484-08:002009-12-28T06:53:15.484-08:00<a href="http://br.hsmglobal.com/notas/55307-10-li%C3%A7%C3%B5es-n%C3%A3o-cair-em-armadilhas-branding?utm_source=061109_marketing&amp;utm_medium=061109_marketing&amp;utm_content=061109_marketing_10-licoes-nao-cair-em-armadilhas-branding&amp;utm_campaign=061109_marketing">10 lições para não cair em armadilhas de Branding</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-8221426123204428369?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/B6itHN3IXvNn3ZAdQPdix_Fc-VE/0/da"><img src="http://feedads.g.doubleclick.net/~a/B6itHN3IXvNn3ZAdQPdix_Fc-VE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/B6itHN3IXvNn3ZAdQPdix_Fc-VE/1/da"><img src="http://feedads.g.doubleclick.net/~a/B6itHN3IXvNn3ZAdQPdix_Fc-VE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/NbZqX7ySRJc" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/11/10-licoes-para-nao-cair-em-armadilhas.htmltag:blogger.com,1999:blog-1119776586915711605.post-27773127633176181682009-11-06T02:39:00.000-08:002009-11-10T02:43:08.216-08:002009-11-10T02:43:08.216-08:00E essa onda está só começando...<br />Você vai aguardar até virar uma Tsunami?<br /><br /><a href="http://br.hsmglobal.com/notas/55314-a-era-da-conveni%C3%AAncia">A era da conveniência</a><br /><br />Li na HSM..<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-2777312763317618168?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/CAXnPNsX5Jind6PDSX2GsjVPrPo/0/da"><img src="http://feedads.g.doubleclick.net/~a/CAXnPNsX5Jind6PDSX2GsjVPrPo/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/CAXnPNsX5Jind6PDSX2GsjVPrPo/1/da"><img src="http://feedads.g.doubleclick.net/~a/CAXnPNsX5Jind6PDSX2GsjVPrPo/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/C9KQIomusDs" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/11/era-da-conveniencia.htmltag:blogger.com,1999:blog-1119776586915711605.post-5329029375658674642009-10-30T07:32:00.000-07:002009-10-30T07:35:46.859-07:002009-10-30T07:35:46.859-07:00Hábitos de consumo nunca serão os mesmo.<br />Estar bem preparado agora não é saber o que fazer para mudar, é uma questão de "Quanto tempo você leva para se adaptar".<br /><br />Li no Meio e Mensagem.<br /><a href="http://www.mmonline.com.br/noticias.mm?url=PDV_influencia_brasileiros_na_hora_da_compra&amp;origem=mmbymail#">Clique para ler matéria...!</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-532902937565867464?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/qRlvjzPst_sw0RBfS2kUsZ1TtmE/0/da"><img src="http://feedads.g.doubleclick.net/~a/qRlvjzPst_sw0RBfS2kUsZ1TtmE/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/qRlvjzPst_sw0RBfS2kUsZ1TtmE/1/da"><img src="http://feedads.g.doubleclick.net/~a/qRlvjzPst_sw0RBfS2kUsZ1TtmE/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/5jVJFYFo1gs" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/10/mudancas-no-pdv.htmltag:blogger.com,1999:blog-1119776586915711605.post-14694211287253601422009-10-30T07:28:00.000-07:002009-10-30T07:30:26.048-07:002009-10-30T07:30:26.048-07:00Matéria excelente.<br />Vi no administradores.com<br /><br /><a href="http://www.administradores.com.br/noticias/quando_o_qa_vale_mais_que_o_qi/27237">Clique aqui para ler... !</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-1469421128725360142?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/2AxxExvT1-H4bJrbCFclkdVbie0/0/da"><img src="http://feedads.g.doubleclick.net/~a/2AxxExvT1-H4bJrbCFclkdVbie0/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/2AxxExvT1-H4bJrbCFclkdVbie0/1/da"><img src="http://feedads.g.doubleclick.net/~a/2AxxExvT1-H4bJrbCFclkdVbie0/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/Sn-d8GSPbPE" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/10/qa-vale-mais-qi.htmltag:blogger.com,1999:blog-1119776586915711605.post-34910600870329888912009-10-26T04:10:00.000-07:002009-10-26T04:17:06.427-07:002009-10-26T04:17:06.427-07:00Vi no Bluebus.<br /><br /><br /><object width="320" height="266" class="BLOG_video_class" id="BLOG_video-7bfee9f9e7167a59" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"> <param name="bgcolor" value="#FFFFFF"> <param name="allowfullscreen" value="true"> <param name="flashvars" value="flvurl=http://v5.nonxt2.googlevideo.com/videoplayback?id%3D7bfee9f9e7167a59%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331298764%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D41AC53CAA45AF02885760C2867D6E63CEA720667.5B726905A5418A6A8485B21C000635BF7C3C2FCC%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D7bfee9f9e7167a59%26offsetms%3D5000%26itag%3Dw160%26sigh%3DR3cbcchKiUtZrgirisDD4-fpJNs&amp;autoplay=0&amp;ps=blogger"> <embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash" width="320" height="266" bgcolor="#FFFFFF" flashvars="flvurl=http://v5.nonxt2.googlevideo.com/videoplayback?id%3D7bfee9f9e7167a59%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331298764%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D41AC53CAA45AF02885760C2867D6E63CEA720667.5B726905A5418A6A8485B21C000635BF7C3C2FCC%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D7bfee9f9e7167a59%26offsetms%3D5000%26itag%3Dw160%26sigh%3DR3cbcchKiUtZrgirisDD4-fpJNs&autoplay=0&ps=blogger" allowFullScreen="true" /></object> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-3491060087032988891?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/RfIctzKYMAOmj9CrRq-KepodhgA/0/da"><img src="http://feedads.g.doubleclick.net/~a/RfIctzKYMAOmj9CrRq-KepodhgA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/RfIctzKYMAOmj9CrRq-KepodhgA/1/da"><img src="http://feedads.g.doubleclick.net/~a/RfIctzKYMAOmj9CrRq-KepodhgA/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/E1AQSQH809I" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/10/da-serie-comerciais-que-amamos.htmltag:blogger.com,1999:blog-1119776586915711605.post-21655131980455138902009-10-26T04:06:00.000-07:002009-10-26T04:09:40.465-07:002009-10-26T04:09:40.465-07:00Segue abaixo link para uma matéria que li na administradores.com sobre o profissional voltado para a área de Gestão de Projetos.<br /><br /><br /><a href="http://www.administradores.com.br/noticias/faltam_profissionais_qualificados_para_gerenciar_projetos/26979">Clique aqui!</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-2165513198045513890?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/tnvxP8UgXADuhvMSUkN8Bo74QXM/0/da"><img src="http://feedads.g.doubleclick.net/~a/tnvxP8UgXADuhvMSUkN8Bo74QXM/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/tnvxP8UgXADuhvMSUkN8Bo74QXM/1/da"><img src="http://feedads.g.doubleclick.net/~a/tnvxP8UgXADuhvMSUkN8Bo74QXM/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/kes9h1yJfsg" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/10/profissao-de-sempremas-com-uma.htmltag:blogger.com,1999:blog-1119776586915711605.post-34190187415371103382009-10-13T05:11:00.001-07:002009-10-13T05:16:45.289-07:002009-10-13T05:16:45.289-07:00Matéria da HSM Management sobre a passagem de Philip Kotler pelo Brasil. Leitura indispensável.<br /><br />Clique no link abaixo para ler a matéria...deixa de ser preguiçoso....clica logo!<br /><br /><a href="http://br.hsmglobal.com/notas/54906-vem-ai-o-pior-consumidor?utm_source=091009_news_mkt&amp;utm_medium=091009_news_mkt&amp;utm_content=091009_news_mkt_vem-ai-o-pior-consumidor&amp;utm_campaign=091009_news_mkt">Vem aí! O pior consumidor</a><br /><br />Shared via <a href="http://addthis.com/">AddThis</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-3419018741537110338?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/GgJgWA-W7KuLjyqRlQTjSTBCKzw/0/da"><img src="http://feedads.g.doubleclick.net/~a/GgJgWA-W7KuLjyqRlQTjSTBCKzw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/GgJgWA-W7KuLjyqRlQTjSTBCKzw/1/da"><img src="http://feedads.g.doubleclick.net/~a/GgJgWA-W7KuLjyqRlQTjSTBCKzw/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/No8KRzLiMeQ" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/10/vem-aa-o-pior-consumidor.htmltag:blogger.com,1999:blog-1119776586915711605.post-43314690075182238512009-10-07T07:37:00.001-07:002010-01-09T06:31:33.198-08:002010-01-09T06:31:33.198-08:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_ZlAJOnhDJL8/Ssyn43XC9gI/AAAAAAAAAEw/LyvyIa5I1-k/s1600-h/matt_404.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 219px;" src="http://4.bp.blogspot.com/_ZlAJOnhDJL8/Ssyn43XC9gI/AAAAAAAAAEw/LyvyIa5I1-k/s320/matt_404.gif" alt="" id="BLOGGER_PHOTO_ID_5389867449430767106" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-4331469007518223851?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/91B0_0HnqnD2oLsxOaGKwaRzum8/0/da"><img src="http://feedads.g.doubleclick.net/~a/91B0_0HnqnD2oLsxOaGKwaRzum8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/91B0_0HnqnD2oLsxOaGKwaRzum8/1/da"><img src="http://feedads.g.doubleclick.net/~a/91B0_0HnqnD2oLsxOaGKwaRzum8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/GVkw7HsTWYs" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/10/da-serie-uma-imagem-vale-mais-do-que.htmltag:blogger.com,1999:blog-1119776586915711605.post-44295293696745060572009-09-21T12:02:00.000-07:002009-10-26T04:25:48.027-07:002009-10-26T04:25:48.027-07:00Saiu em notícia recente o tão falado Código de Autoregulamentação para Prática de E-mail Marketing.<br />Disponibilizo abaixo um link para download do arquivo em PDF.<br /><br /><br /><a href="http://www.easy-share.com/1907853202/codigo_emailMKT.pdf">Código de Autoregulamentação para Prática de E-mail Marketing</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-4429529369674506057?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/XbOtpDy534MCh_nUnEUy_XvzAB8/0/da"><img src="http://feedads.g.doubleclick.net/~a/XbOtpDy534MCh_nUnEUy_XvzAB8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/XbOtpDy534MCh_nUnEUy_XvzAB8/1/da"><img src="http://feedads.g.doubleclick.net/~a/XbOtpDy534MCh_nUnEUy_XvzAB8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/8aOyNeIPb6U" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/09/spam-nao-e-mail-marketing.htmltag:blogger.com,1999:blog-1119776586915711605.post-64571861132472181302009-08-08T06:46:00.000-07:002009-08-08T06:53:26.733-07:002009-08-08T06:53:26.733-07:00<object width="320" height="266" class="BLOG_video_class" id="BLOG_video-2d3fdcf4cc517da1" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="movie" value="http://www.youtube.com/get_player"> <param name="bgcolor" value="#FFFFFF"> <param name="allowfullscreen" value="true"> <param name="flashvars" value="flvurl=http://v18.nonxt4.googlevideo.com/videoplayback?id%3D2d3fdcf4cc517da1%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331298764%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D2BCB4E15D159A99F6E0C53B788637C37BCB35288.410830C0796E7F73BEBF9229E90768D1D145F4D2%26key%3Dck1&amp;iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D2d3fdcf4cc517da1%26offsetms%3D5000%26itag%3Dw160%26sigh%3D-xdqz0-keoIpOLqKUwRl-9Keoyg&amp;autoplay=0&amp;ps=blogger"> <embed src="http://www.youtube.com/get_player" type="application/x-shockwave-flash" width="320" height="266" bgcolor="#FFFFFF" flashvars="flvurl=http://v18.nonxt4.googlevideo.com/videoplayback?id%3D2d3fdcf4cc517da1%26itag%3D5%26app%3Dblogger%26ip%3D0.0.0.0%26ipbits%3D0%26expire%3D1331298764%26sparams%3Did,itag,ip,ipbits,expire%26signature%3D2BCB4E15D159A99F6E0C53B788637C37BCB35288.410830C0796E7F73BEBF9229E90768D1D145F4D2%26key%3Dck1&iurl=http://video.google.com/ThumbnailServer2?app%3Dblogger%26contentid%3D2d3fdcf4cc517da1%26offsetms%3D5000%26itag%3Dw160%26sigh%3D-xdqz0-keoIpOLqKUwRl-9Keoyg&autoplay=0&ps=blogger" allowFullScreen="true" /></object> <div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-6457186113247218130?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/dL1IklrRfE6XOqvnwBGkx83Misg/0/da"><img src="http://feedads.g.doubleclick.net/~a/dL1IklrRfE6XOqvnwBGkx83Misg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/dL1IklrRfE6XOqvnwBGkx83Misg/1/da"><img src="http://feedads.g.doubleclick.net/~a/dL1IklrRfE6XOqvnwBGkx83Misg/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/FeX5gk-HhwM" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/08/da-serie-comerciais-que-amamos.htmlhttp://www.blogger.com/video-play.mp4?contentId=2d3fdcf4cc517da1&type=video%2Fmp4tag:blogger.com,1999:blog-1119776586915711605.post-12645965792673901012009-05-22T13:13:00.000-07:002009-05-22T13:20:33.506-07:002009-05-22T13:20:33.506-07:00Recebi hoje via mail de um colaborador. Coisas de sexta-feira. Bom fim de semana.<br /><br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_ZlAJOnhDJL8/ShcH9Jg5aII/AAAAAAAAAEo/cAfpmRtivns/s1600-h/Prece.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 231px;" src="http://3.bp.blogspot.com/_ZlAJOnhDJL8/ShcH9Jg5aII/AAAAAAAAAEo/cAfpmRtivns/s320/Prece.jpg" alt="" id="BLOGGER_PHOTO_ID_5338744630378326146" border="0" /></a><span style="font-weight: bold;">Se você acha que na sua empresa você foi o único a querer isso?</span><br /><span style="font-weight: bold;"> Não se assuste.</span><br /><span style="font-weight: bold;"> Bem vindo ao clube!</span></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-1264596579267390101?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/92A8amtG66ituXE9ZzbbaxvjY2M/0/da"><img src="http://feedads.g.doubleclick.net/~a/92A8amtG66ituXE9ZzbbaxvjY2M/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/92A8amtG66ituXE9ZzbbaxvjY2M/1/da"><img src="http://feedads.g.doubleclick.net/~a/92A8amtG66ituXE9ZzbbaxvjY2M/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/RHdsBPeasEw" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/05/da-serie-uma-imagem-vale-mais-do-que.htmltag:blogger.com,1999:blog-1119776586915711605.post-26850512621375691652009-05-22T13:08:00.000-07:002009-05-22T13:21:26.970-07:002009-05-22T13:21:26.970-07:00O Critério de Classificação Econômica Brasil, enfatiza sua função de estimar o poder de compra das pessoas e famílias urbanas, abandonando a pretensão de classificar a população em termos de “classes sociais”. A divisão de mercado definida na pesquisa é exclusivamente de classes econômicas.<br /><a style="color: rgb(255, 102, 0);" href="http://www.easy-share.com/1905214955/Criterio_Brasil_CCEB_2008.pdf">Clique aqui para baixar o CCEB2008.</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-2685051262137569165?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/XGQuSHIx8J_IVBxAcPtFPnJZBZY/0/da"><img src="http://feedads.g.doubleclick.net/~a/XGQuSHIx8J_IVBxAcPtFPnJZBZY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/XGQuSHIx8J_IVBxAcPtFPnJZBZY/1/da"><img src="http://feedads.g.doubleclick.net/~a/XGQuSHIx8J_IVBxAcPtFPnJZBZY/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/zZKRiocZhAs" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/05/criterio-de-classificacao-economica.htmltag:blogger.com,1999:blog-1119776586915711605.post-53305581877636720212009-05-16T05:59:00.000-07:002009-05-22T13:11:24.111-07:002009-05-22T13:11:24.111-07:00Artigo da Revista Vitrine do Varejo mostra com detalhes, gráficos e estatísticas, um panorama completo da classe econômica que possui atualmente maior força no mercado. O arquivo está em PDF.<br /><a style="color: rgb(255, 102, 0);" href="http://www.easy-share.com/1905214984/A%20Classe%20C%20Mostra%20a%20Sua%20For%C3%83%C2%A7a_pdf.pdf">Clique aqui para baixar or artigo!</a><span style="font-weight: bold;"><br /></span><a href="http://www.easy-share.com/1905214955/Criterio_Brasil_CCEB_2008.pdf"></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-5330558187763672021?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/qNKlyPNf7UtUAJ6nIfP8s3ld2i8/0/da"><img src="http://feedads.g.doubleclick.net/~a/qNKlyPNf7UtUAJ6nIfP8s3ld2i8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/qNKlyPNf7UtUAJ6nIfP8s3ld2i8/1/da"><img src="http://feedads.g.doubleclick.net/~a/qNKlyPNf7UtUAJ6nIfP8s3ld2i8/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/JR0_xpRc8XI" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/05/artigo-forca-da-calsse-c.htmltag:blogger.com,1999:blog-1119776586915711605.post-41108819999943561612009-05-11T04:12:00.000-07:002009-05-16T05:58:53.018-07:002009-05-16T05:58:53.018-07:00<div id="segundaNota"> <div class="cabezalNota"> O texto abaixo foi extraído do site HSM Management e demonstra com exemplos a importância da marca nos dias de hoje.<br />..........................................................................<br /> <div class="padding10"> <span class="volanta"></span><span class="titulo"><a href="http://br.hsmglobal.com/notas/52327-marcas-mais-valiosas-somam-u$-2-tri"><span id="H8">"Marcas mais valiosas somam U$ 2 Tri</span></a></span><br /> <span class="copeteNota"><br />Estudo aponta quais são as marcas mais valiosas no mundo. Google e Microsoft lideram o ranking.</span> </div> </div> </div> <div style=""> <div class="textoNotaIntermanagers"> <p>O Google permanece como a marca mais valiosa do mundo, com valor estimado de U$ 100 bilhões. A Microsoft é a segunda colocada com U$ 76,2 bilhões e a Coca-Cola se classifica como uma das 3 primeiras do ranking pela primeira vez, com U$ 67,6 bilhões.</p> <p>“No momento atual, onde o valor de muitos negócios cai, as marcas se tornam ainda mais importantes porque é a marca que sustenta os negócios em tempos difíceis", diz Eileen Campbell, CEO Global da Millward Brown, empresa organizadora do estudo denominado BrandZ das 100 marcas mais valiosas do mundo, que está em sua quarta edição.</p> <p>No levantamento, detectou-se que o valor representado pelas 100 marcas chega a 1,95 trilhão de dólares (com um crescimento marginal de 1,7 ponto percentual). </p> <p>Segundo Brown, “aqueles que continuam a investir em suas marcas estarão mais bem preparados para o crescimento dos negócios assim que a situação melhore, com vantagem em relação aos que decidiram cortar despesas".</p> <p>As principais tendências identificadas com a análise do ranking são as seguintes: </p> <p><strong>Valor — </strong>Marcas que representam valor pelo preço que se paga ou a qualidade a um preço aceitável, tiveram um bom desempenho. As marcas que cresceram são Wal-Mart, ALDI e Auchan, e H&amp;M, que agora aparece como a primeira marca da categoria de roupas, calçados, e demais acessórios de uso pessoal. </p> <p><strong>Auto-indulgência — </strong>Em épocas de restrições econômicas, os consumidores continuam buscando auto recompensa com pequenos mimos pra si, mesmo que estes representem o vício. Marcas como McDonald’s, Marlboro e Budweiser tiveram uma performance muito positiva. </p> <p><strong>Experiências dentro de casa - </strong>Marcas que representem experiências dentro da casa tiveram um grande fortalecimento. Nesta tendência inclui-se a compra feita através da internet: Amazon e eBay; o café preparado em casa: Nespresso e Nescafé e os games – categoria que foi incluída na pesquisa pela primeira vez neste ano - e já ficou em 32 lugar no ranking. </p> <p><strong>O mundo se torna wireless — </strong>A crescente popularidade do uso da internet e a mudança para o uso recursos como o iPhone e o Blackberry trouxeram um grande incremento na categoria de operadoras móveis como um todo, sustentado pela procura de serviços de transferência de dados. Vodafone, neste ano, entra pela primeira vez entre as 10 marcas mais valiosas. Nintendo também se beneficiou desta tendência com o equipamento portátil Nintendo DS. </p> <p><strong>Países do BRICs continuam em destaque — </strong>As marcas globais que têm uma atuação forte nos países do BRICs ou as marcas dos países do BRICs têm uma melhor performance que as demais. Neste ano, temos pela primeira vez uma marca brasileira entre as 100 do ranking: Bradesco é a marca colocada em 98° lugar. Nivea tem um bom desempenho na Ásia e se classifica como a 96ª marca. A marca com o maior crescimento em valor (168%) é o banco China Merchant´s Bank. É o único banco privado da China e investiu seus esforços em tecnologia de serviços ao consumidor. </p> <p>Para conferir o resultado completo da pesquisa, acesse o website: <a href="http://www.millwardbrown.com/brandz">www.millwardbrown.com/brandz</a>.</p> <p><br /><em>Fonte: IBOPE e Millward Brown (</em><a href="http://www.millwardbrown.com/"><em>www.millwardbrown.com</em></a><em>)<br /></em><strong>HSM Online</strong><br />08/05/2009"</p> </div> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1119776586915711605-4110881999994356161?l=mktneg.blogspot.com' alt='' /></div> <p><a href="http://feedads.g.doubleclick.net/~a/VrdKWVZmajJdH2Ha5_9VQAdA6Ys/0/da"><img src="http://feedads.g.doubleclick.net/~a/VrdKWVZmajJdH2Ha5_9VQAdA6Ys/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/VrdKWVZmajJdH2Ha5_9VQAdA6Ys/1/da"><img src="http://feedads.g.doubleclick.net/~a/VrdKWVZmajJdH2Ha5_9VQAdA6Ys/1/di" border="0" ismap="true"></img></a></p><img src="http://feeds.feedburner.com/~r/MarketingENegcios/~4/WRRn7kpFGUQ" height="1" width="1"/>Alexandro Thomazhttp://www.blogger.com/profile/17022955485140022040noreply@blogger.com0http://mktneg.blogspot.com/2009/05/marcas-mais-valiosas-somam-u-2-tri.html