tag:blogger.com,1999:blog-22813258192058444802024-09-06T05:52:25.890+01:00Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-2281325819205844480.post-13160491075017088782010-09-02T14:03:00.001+01:002010-09-02T14:03:00.288+01:00

Or are they getting it right? For me the jury on this one is still out. Twitter tends to be used in two ways by serious users on Twitter - i.e. not spammy idiots who are trying to get you to sign-up for a free laptop. 1. Usually used by business and is a broadcast medium sending their followers links to their new products or to their blog posts. 2. Communication between like-minded

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-42422895790824749132010-09-01T13:45:00.000+01:002010-09-01T13:45:00.141+01:00

If you are thinking about marketing via email for the first time, or if perhaps you need a refresher on best practice for email marketing, here are my top tips for creating email marketing campaigns that work: Do cover yourself for unsubscribes and data protection - make sure you have a clear and easy to use policy, and most importantly process any requests straight away. Get your message across

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-6042290039787720222010-08-30T13:33:00.001+01:002010-08-30T13:33:00.148+01:00

It's so very easy to get distracted by all that's going on in social media these days, just on a personal level or as a consumer. But this dangerous distraction is also something that can afflict marketers too. With tweeting and other social media updates to keep on top of for today's marketer, it's very easy to lose touch with your longer term plans and even to plan campaigns and marketing

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-63686426717575886972010-08-29T14:11:00.000+01:002010-08-29T14:11:00.191+01:00

Caffeine is the new technology Google have created to produce faster search results of more current content for its search engine. It's an important part of Google's strategy to stay on top of faster real-time social media and news content. Caffeine is also an attempt to claw back traffic from those social media sites, such as Facebook and Twitter, which are threatening to take a large share of

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-65687002938646938882010-08-28T15:25:00.002+01:002010-08-28T15:25:00.220+01:00

Thanks very much Apple for your offer, but I'm not a student and you're wasting my time! I even checked their website in the hope that I could get the discount anyway even if I wasn't a student but the TOCs are quite specific that you have to be. And if you delve further you find out that actually getting your rebate is moderately complex: To redeem under this offer Qualifying Education

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-17587776596756070612010-08-27T14:26:00.004+01:002010-08-27T14:26:00.063+01:00

I wrote before about the fallacy of measuring Marketing ROI. So what should all businesses be measuring? Well that partly depends on your business. But here are some key metrics that should be relevant for nearly every business that also relate closely to your business finances. Sales Metrics Volume and Value % compared with plan and prior year Volume and Value % compared with competition

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-77427903827620073332010-08-26T14:24:00.000+01:002010-08-26T14:24:46.939+01:00

With Google's new search engine getting more appropriate search results is even easier, and you can also easily choose what type of content you want to view. So rather than doing a general search for the topic you want to blog about, now you can actually choose different medium, whether they be News, Videos, Books, Blogs, Images etc. Particularly good for blogging ideas are the News and Blogs

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-82983461429666365742010-08-25T15:50:00.000+01:002010-08-25T15:50:40.696+01:00

Good example of this for me personally from the CIM. I get an email from them everytime they publish their magazine online, and this month's came with an email subject line of Top Tips for Persuasive Marketers. A good subject line as obviously one thinks of oneself as a persuasive marketer, and it's always good fun to read a list of top tips, so I eagerly opened the email hoping to see the main

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-22251482752721274392010-08-25T10:59:00.000+01:002010-08-25T10:59:06.946+01:00

Sometimes it can seem you just don't have anything to write a blog post about, but there are lots of ways to get ideas and one of these is to see what's popular at the moment on social media sites. The concept is pretty simple really and is all about ridding buzz and connecting it to whatever your blog or company is about. So for instance if you have a blog about movies look at the movies that

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-35087410334955166212010-08-24T11:09:00.000+01:002010-08-24T11:09:48.618+01:00

In the world of marketing metrics ROI (Return on Investment) is the corporate speak holy grail. Job adverts and marketing plans talk about measuring ROI or maximising ROI in an effort to track the effectiveness of marketing. A lot of this is an effort to make marketing more financially accountable and show the worth of all that marketing budget to senior management. Yet the ROI metric itself is

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-33011119201197205122010-08-23T13:07:00.000+01:002010-08-23T13:07:35.175+01:00

A CRM (Customer Relationship Management) system may seem like a big investment for many small businesses, but I think it really is essential to maximise your opportunities of survival and success. Why is this? From a Sales Perspective, an effective CRM system can:Help you track all the potential sales opportunities you have outstanding and tag a reminder for your next follow-up action.

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-2131653680891663722010-08-20T12:11:00.000+01:002010-08-20T12:11:47.946+01:00

So you want to increase the number of followers you have on Twitter? Well in that case you have what I think are really two main options, which I classify as the slow and steady approach vs. the fast and slightly spammy approach. Increase your Twitter Followers slowly but surely For this approach you need to rely on the quality of your content to do your marketing for you. Make sure you post

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0tag:blogger.com,1999:blog-2281325819205844480.post-48610872768962220752010-08-19T08:53:00.000+01:002010-08-19T08:59:04.820+01:00

If  you write a blog for your business then you may wonder about how often you should blog. After all it may seem like  a lot of effort and possibly a distraction from your core business activities. Also it can sometimes be difficult to come up with ideas about what to blog about.But if you want to seriously engage an audience online blogging is a core part of your online marketing

Mark Lordhttp://www.blogger.com/profile/12108251848572830250noreply@blogger.com0