Post di Dion Hinchcliffe sul ruolo dei social network, mobile applications e Web. (per farla breve…)

And this is the crux of the point: Where the point of user attention and interaction resides and who controls it is one of the most important conversations between us and our “preferred intermediaries”, a fancy term for who we like to work with to interact with the Web.

There are a number of implications that naturally fall out of an analysis of this newly emerging set of quasi-Web platforms. Note that these are things, like the iPhone or social network platforms, which greatly benefit from the Web but aren’t really the Web. While these points can be argued to some degree, the overall direction is clear and there at least have been found ways to co-opt the Web. If this is true, all of us, personally and as organizations, need to be cognizant of what these shifts might mean.

In occasione del Forrester Consumer Forum 2009 sono stati annunciati i vincitori dei Groundswell Awards 2009, i premi assegnati alle applicazioni tecnologiche più efficaci in ambito “social”, divise secondo queste categorie:

LISTENING. Find out what customers are really saying in order to understand them better.
TALKING. Spread messages about a company.
ENERGIZING. Get a company’s best customers to evangelize its products.
SPREADING. Get customers or users within a company to encourage others to adopt a product or service. (B2B only.)
SUPPORTING. Help customers support each other to solve each other’s problems.
EMBRACING. Integrate customers into the way a business works, including using their help to design products and improve processes.
MANAGING. Empower employees and managers within an organization.
SOCIAL IMPACT. Improve society with non-commercial applications.

AEFI (l’associazione esposizioni e fiere italiane) ha pubblicato i risultati (.pdf) dell’indagine trimestrale condotta dall’Osservatorio congiunturale sul Settore Fieristico sul periodo aprile-giugno 2009

Una riflessione di Marshall Kirkpartick di ReadWriteWeb sui servizi che facilitano le comunicazioni/informazioni in tempo reale su web e sull’ampiezza/sviluppi del fenomeno.

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Gavin Heaton rilancia la sfida per il 3° volume di Age of Conversation, serie multi-autore che nasce come esperimento di scrittura collaborativa e di raccolta fondi a scopo benefico.

Each author will be able to submit one 400 word article. To make sure the content is varied and to avoid repetition, we’ve created 10 section topics. Each author will select one topic and then direct the content of their submission accordingly. There will be a maximum of 30 authors per section.

The sections you can write for are:

1. Conversational Branding
2. Influence
3. Getting to Work
4. Corporate Conversations
5. Measurement
6. In the Boardroom
7. Pitching Social Media
8. Innovation and Execution
9. Identities, Friends and Trusted Strangers
10. Conversation at the Coalface (If you work at the coalface, you deal with the real problems and issues, rather than sitting in a office discussing things in a detached way.)