Blog

2019 San Diego Comic Con Booth Recap

Louis Ross — Thu, 01 Aug 2019 11:00:00 GMT

Over 10 days of trade show event management accounting for 34,000 square feet of booth space, 14,000 miles traveled (not including one very important trip to Japan) and 9 total trade show booths and exhibits. A busy SDCC? Very. But a flawless one nonetheless.

Trade Show Booth Design | A Modular Revolution

Kyle Campbell & Louis Ross — Tue, 04 Jun 2019 23:00:00 GMT

The Rookie

My first experience with a modular trade show booth design was about 5 years ago, it was also my first time working a trade show. So with a five minute tutorial from my boss, I found myself with a pile of aluminum frames, two union laborers, and a 30x40’ booth to build. To say I was lost would be an understatement. At least I thought I was...

Sustainable Event Marketing | Go Green or Go Home.

Kyle Campbell — Wed, 08 May 2019 00:30:00 GMT

The post-show breakdown. Not five minutes after the convention doors close – walls and structure are being reduced down mini mountains of debris, forklifts are speeding down aisles of swag, flyers and cardboard and the passion that was once the product of an entire company is left behind to be tossed in a dumpster. The worst part, this melancholy ballet is just inside the convention center.

Trade Show Labor | The Good, The Bad & The Ugly

Kyle Campbell — Wed, 17 Apr 2019 00:00:00 GMT

My Boss Is Going to Murder Me

The show floor opens in three hours and your booth is only half built. How did this happen? What went wrong? Whose fault is this? Listen up - we might have an idea. There is a good chance it was your Installation and Dismantle plan.

Experiential Marketing Agencies | Hitting The Streets

Kyle Campbell — Wed, 03 Apr 2019 00:00:00 GMT

Experiences = Exposure²

Creating brand awareness and connecting with customers, both potential and current, is the ultimate goal of any marketing plan. Years ago this process was relatively straightforward, but today there are a lot more options to throw into the mix of your engagement strategy. One of the fastest growing tools in 2019 is delivering one of a kind experiences to draw attention and recognition to your brand. Creating these unique events is where an Experiential Marketing Agency comes into the picture. From planning to production to execution, the knowledge and support they provide is an absolute asset to this creative marketing approach.

Custom Trade Show Booth Fabrication, Worth Every Penny?

Kyle Campbell — Tue, 26 Mar 2019 00:00:00 GMT

Short Answer: Yes, but it doesn't have to break your budget.

Every brand is unique. Every company has an identity of its own. Yet time after time we find an overwhelming monotony across trade show floors. There are many ways to break out of that cookie cutter mold, but the most effective, by far, is using custom trade show booth fabrication in your trade show booth or offsite events.

2 Creative Trade Show Booth Ideas to Rock Your Next Event

Kyle Campbell — Tue, 12 Feb 2019 16:11:00 GMT

Building a Unique Trade Show Booth

When you walk into an exhibit hall there are aisles upon aisles of booths. The majority follow a standard formula. Square or rectangle, tables and chairs. These are the boring modular exhibits that get passed over and over unless there's something to really grab the eye. Whether it be bold branding, impressive tension fabric graphics, or most importantly a unique design, there is a huge importance of having creative trade show booth ideas and vision.

2018 New York Comic Con Booth Recap

Louis Ross — Mon, 05 Nov 2018 18:32:39 GMT

Over 10 straight days of trade show event management accounting for approximately 1,600 employee hours worked, 4 football fields worth of trade show freight, 14,600 square feet of exhibit structure built, and 8 total New York Comic-Con Booths. A busy NYCC is an understatement... but we’re not complaining.

8 Ways to Design Your Trade Show Booth

Lexie Lu — Thu, 15 Feb 2018 17:30:00 GMT

The average trade show has dozens upon dozens of booths. If you want to stand out from the crowd, your overall booth design has to have a number of elements that make it special. You have a very limited amount of time to grab the attention of event attendees.

2017 New York Comic Con Booth Wrap-up

Louis Ross — Wed, 18 Oct 2017 16:00:00 GMT

A busy week at NYCC17’ indeed for Marketing Genome! 8 straight days of work and 8 separate Comic con booths and displays. We’re so proud of our work and the success of the show, we decided to show it all off. Here’s a little snippet of the action from NYCC17. Enjoy!