Marketing Gyan

HOW TO INSPIRE CONSUMERS TO SHARE YOUR CONTENT ON FACEBOOK

2012-04-28T22:33:00.000+05:30

Virtually all business has understood the significance of integrating social elements into other marketing strategies. They have deliberated combining social media to the level of all their campaigns and promotions.
Sharing online is powerful as it is seen as credible and trustworthy and we will believe our friends before a marketing message from a brand. However, letting individuals to share their campaign with societies they know will not be that easy. They ought to give them a powerful reason to share and socialize.

Check the following strategies which can help you and your organization to motivate your viewers to do social sharing on Facebook and Twitter.

When our website visitors share any content, acknowledge their efforts by growing the payment. We can create a campaign wherein the more individuals share among themselves, the more all of them get profit. The feeling of collective profit increases the group dynamics among visitors. They are interested to perform when they feel that others can also get the same benefits.
We should give our viewers something exclusive and special in return for sharing our content. This is a great promoter, as it will make them feel superior. Another way to prize our fans is by letting early or exclusive access to content. It can also be somewhat or anything that has never been released for public consumption.
People are respectable in nature. If we offer an easy way for them to help, then they will definitely do and it will also improve our business at the same time. We can run a fundraising campaign that is geared to a superior cause. Make sure to add our social elements to maximize the results.
Let our viewers contribute and assist in creating the offer. We should ask for viewer’s suggestion to choose which free products should offer or ask them to vote for discounts that they want to receive. Giving them the power to assist will help ensure that they share our content.
One more essential characteristic of customers is their wish to be known for their proficiency and activities. Being recognized for something they have shared or contributed is an influential motivator for any social activity. When we have figure out our top viewers, we can consider them as part of our marketing mix and reward them by recognizing their contribution either on our Facebook fan page or our website.

Below are some examples of “creative sharing option” that you can also use to your website and motivate your customers to do social sharing

ESPN

ESPN added an “automatic Facebook sharing” button. By log in to their Facebook account and enabling the automatic sharing option, visitors can automatically share with their friends everything they're reading and watching on ESPN regardless of their consent thereafter enabling the social sharing option but they also do have an option to disable this functionality at their will.

ESPN

BATA

Customers will get all Exclusive & Exciting Offers and can also See Latest Styles in Shoes & Accessories by sharing Bata activities on Facebook page

Bata

AMERICAN EXPRESS
American Express users will get a chance to load exclusive Cardmember offers directly to their Card by doing tweet the special offers with “#” tag. They first need to sync their eligible American Express® Card with Twitter.

American Express

IBN Live
IBN sends all the latest update regarding news and article to all of them who visited IBN live website and “like and share” the articles to friends Facebook Wall.

IBN Live

IMDb
IMDb users can let their friends know about his favorite movie list and the movie he is watching by share the activity on Facebook

IMDb

COX & KINGS
Customers will all the information about special offers and latest news by sharing Cox & Kings deals on Facebook page

Cox & Kings

FANDANGO
Fandngo offers pre booking sharing option to their customers, where customers can share the movie to Facebook to check what his friends are saying about the movie.

Fandngo

BOOK MY SHOW
Bookmyshow have an option to reserve tickets for friends without having to pay for their tickets by sharing the event to friend’s Facebook wall.

Book my show

TIQIQ.COM

Tiqiq.com has the following social media sharing options:

Customers can check and get the details of other attendees by sharing and liking the Tiqiq.com event on Facebook.
Tiqiq.com customers also have an option to share the best deals with their friend on Facebook and by sharing the best deals they can encourage others to attend the event.

This is not important which techniques you select, the important factor is to integrate social media in a way that stares the user in the face and compels people to want to share on social media.

Please share your creative ways and techniques to encourage people in sharing content and activities.

IT’S TIME TO SAY GOOD BYE TO TRADITIONAL DIRECT MARKETING AND WELCOME EMAIL MARKETING

2012-02-19T02:43:00.006+05:30

Consumer fulfillment is our primary goal. Email marketing software and possessions help you to initiate your first email marketing campaign for getting benefits of email marketing.

One of the most vital things for you to think about when you organize a business is how you are going to be interacting your clients as well as your hot prospects. This is something that has really transformed in current years, mainly with electronic forms of contact and a variety of other techniques that force you to use the Internet. Most of us may feel a little bit lost when it comes to technical knowledge but that doesn't essentially mean that you are unable to use the Internet and all of the advantages it offers. Below are few of the suggestions that you can do to step into this next generation and new technology convey to the world.

WHY MARKET VIA EMAIL

As per Jupiter Research, critical mass reaches 93% of internet users and DMA discovered that the response rate of email marketing is 10 times greater than traditional direct marketing.
Enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
58% of consumers start their online day by reading their emails.
42% of consumers said the best way to receive ads for sales and special offers is via email.
In the mobile market, where email usage has increased to 41.6%, users are using email on their phones.
Acquiring new customers or convincing current customers to purchase something immediately.
Adding advertisements to email messages sent by other companies to their customers.

OPPORTUNITY FOR EMAIL MARKETING IN INDIA

Small businesses, which are always ready to reach wider audience with minimum investment.
India has the potential to engage a much larger audience in an interactive environment.
The volume of the emails sent by Indian companies is 1 billion a month.
India is still lacking the best email marketing practice consulting as the companies can only provide the email marketing software but didn’t provide the strategy to make this email marketing successful.
Marketers are unable to differentiate a regular format of email with a standard format of email marketing.

POINTS TO KEEP IN MIND TO GET SUCCESS IN EMAIL MARKETING

Email marketing should use for drawing customer attention, not to make them scare.
Marketers should run a test before email blast to their prospects, to make sure that the template look well formatted and error free.
Always apply a tag to your prospects, so that you can target your customers with appropriate newsletters.
Schedule your automated follow-up sequences, so that all newsletters can send out in the right order at right time.
The important step after an email blast is to check the statistics of your email blast.
Always use customize unsubscribe link to your emails.
Never send a newsletter to a prospect who is either converted as your client or you lost it to your competitors.

Get involve with this new generation direct marketing tool to sustain you position in the market, as we all are aware with the fact that is, it's hard to reach at the top but it's harder to sustain your position at the top..!!

VIRAL MARKETING – HELPS TO INCREASE FANS AND FOLLOWERS ON YOUR SOCIAL NETWORK

2011-07-11T08:42:00.001+05:30

Social media marketing helps to create a lot of traffic and promoting your brand as well as in maximizing the sales, so it’s a current accumulation for small and large organizations.

But this popularity of Social media marketing is creating problem for many organization as they are not able to assemble fans and followers for their business page because all of these companies using the same tool and strategy to achieve the same GOAL.

To maintain your business with the competition of the online market it is very crucial to adopt appropriate and creative promotion techniques.

Viral marketing is a powerful advertising tool which can effectively increase the traffic towards the website and helps to transfer your message to a massive audience. Viral marketing is very similar and worked on a simple and world’s best marketing technique known as “Word Of Mouth” promotion technique. It is a process which uses human instinct and motivations. Every of us have a tendency that whenever we notices something interesting it will surely be passed among friends, and this process will continue for a period of time. Same thing is happened to all the users when they visit any business page and found something interesting. The very important result of this promotion technique is that it creates brand awareness among other users through a product or service you are offering. Viral promotion can be efficiently carried out by making use of websites, email messages and instant messaging systems.
In order to increase your fans and followers on your Facebook, Linkedin etc business page it is necessary to design your page with attractive and interesting viral components. For promoting your page you can offer free downloads, online games, online contests, file sharing methods and many more. You can also offer gifts and prizes for the referrals made by the users.

Increase in fans and followers on your business page definitely increase the popularity and brand awareness of your products and thereby increase your SALES. Through viral promotion techniques the expenses included in advertising your products and services through the other methods can be reduced.

So, if you want to be a leader and increase your fans don’t just promote your brand but promote your brand creatively.

Wonders of Social Media Marketing in our day 2 day life!!!

2011-01-18T03:10:00.001+05:30

Social media marketing is a recent addition to organizations, housing societies, cooperates and all. Social media marketing has been of great help in creating and leading a powerful social media causes and campaigns by generating a lot of traffic and promoting your brand as well as in maximizing the sales.

For e.g. Lately the housing societies have started using social media marketing in communicating with the members of the society, Let me explain how, Everyone is so busy in their day to day activities that they don't have time to talk to each other, or attend meetings of the societies or they are travelling etc...Etc...Social Media has taken over this, They have come up with their site where all the members from the society can interact with each other without even meeting each other as simple as that, This has made it easy for all i.e. All the age group members can share their thought, updates and the forthcoming events in the society, So even you are not present you are aware as to what is happening the society.

So Social Media Marketing has been now a part of our day today’s activities. Social media now has become a platform that is easily accessible to anyone with internet access, opening doors for organizations and making it easier and well as cost effective way of conveying news, updates, opening and much more. So Social Media Marketing has been playing a great role is every individual life in some or other way.

It’s Time to Demand DVD for MTV Roadies !!

2010-10-16T18:52:00.001+05:30

source:haknit.blogspot.com

Roadies Season1: mtvroadies05.blogspot.com

MTV Roadies is among the first Adventure/Fear based TV reality show in India which not only giving the thrill and excitement of live un-edited action, but also allows the audience to be a part of the show.
MTV Roadies is currently in its eighth season and is the longest running reality show on Indian television and still is very popular with the young generation today, but that’s doesn’t mean the other reality shows will never affect MTV Roadies viewer’s segment.
You will come-up with a new concept and will get the popularity & money both, but for only early couple of years because after two years you will find that there are others as well who are working on the same concept and become you competitors.
It's easy to be on top but it's difficult to sustain and if you want to sustain on top, you have to refresh your marketing strategies time and now, else your concept can backfire and take your brand to the bottom.
The same thing can happen with Roadies as well, because this show started off very well in its initial versions like a truly entertaining adventure style game with genuine unpredictability but now it will become little boring due to presence of similar kind of shows.
There are lots of new reality shows like Bigg Boss, Khatron Ke Khiladi, Iss Jungle Se Mujhe Bachao, Sarkar Ki Duniya, UTV Bindass Dadagiri and bla bla bla!! who are working on the same concept.

Every day you will switch-on your television and you will find a new reality show is going to introduce in any channel, especially in channel like [V] and UTV. These types of shows usually capture the viewer’s attention and gradually they will make Roadies name fade from viewer’s mind. MTV Roadies came up with his first show in 2003, and many of us either forgot those episodes or were not seen those episodes. The youngsters who were just started viewing roadies from fourth or fifth season, for them the only option is internet to see previous seasons.
MTV Roadies can utilize this situation by introducing the DVDs for all seasons starting from season one.
It will not only help to encash their identity back in the mind of audience, but the profit as well and that also by selling scrap.

Reasons:

1) Costing will be negligible, as MTV already have all the previous seasons’ episode.

2) Ranvijay is an asset for MTV!! His popularity among youngsters is so high today, that not only those who missed the first season, but also those who had watched it earlier would not hesitate to throw 200 bucks for the DVDs.

3) No other Indian reality show so far came up with this strategy, and if MTV Roadies launch DVDs, they will become the only Adventure based TV reality show to come up with DVD.

Reality TV shows in India is still on a blossoming stage and mostly includes the desi versions of the reality shows broad casted abroad. Despite the copy cat attempt the shows are gaining a lot of popularity in India and if MTV Roadies will come up with this new concept they will definitely create a benchmark for others.

Wap Sites –A Virgin Place to Promote Your Business

2010-10-08T01:57:00.001+05:30

The Mobile Wap refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device. In 2008 an important milestone in the transition from fixed to mobile Web use was reached when mobile access to the Internet exceeded desktop computer-based access for the first time. Within two years of small time period GPRS got such popularity that now days most of the mobile phone are GPRS and EDGE enable.
So, what do you think that makes mobile wap sites so popular?
Most of the wap sites give you the option for free downloading; no matter whatever you want; songs, wallpaper, games, software and surprisingly movies as well. So from mobile wap sites you can download anything at any point of time, and when saying anything it’s literally ANYTHING!!!
Mobile wap sites already got a great popularity on Youngistaan and started magnetize adults as well.
The wapsites like, tagtag.com, waptrick.com, xchanger.mobi, peperonity.com are few big giants having a Traffic Rank of 9000, so it can give you an idea about the potential of mobile wap sites.
Effective Marketing is to promote your Business in such a manner and at such a place so that it can reach as many customers in a short span of time without affecting your costing and a wap site is a place where all these criteria get fulfilled.
Place – All wap sites, no matter if you are planning for adult sites.
Target Group – Visited by all age group, you just need to find what is your TG.
Cost – Much economical than web sites, as wap sites are not much popular for this new strategy.
Effective – Very much, as mostly all of the wap sites having a good traffic rank.
Don’t wait for others; just grab this new opportunity because The sooner you fall behind, the more time you will have to catch up.