Marketing Health PLR

Three Unusual Ways To Build Backlinks

noreply@blogger.com (Marketing Health PLR) — Tue, 11 Oct 2011 03:22:00 +0000

There are all sorts of different ways to build incoming links to your site. Today I want to share some ideas with you that you probably haven’t thought of or tried yet. Here are three unusual link building ideas.

Write And Submit A Press Release

Press releases are a great way to drive traffic and build some strong incoming links to your site. Whenever something even remotely newsworthy happens on your site (you are running a sale or changed your site’s look for example), write a short little press release about it including a link back to your site and submit it via a submission service like PR Web and send it to your local media outlets. Not only do you get a strong link from some of the popular press release sites, a newspaper or radio station may pick up on your story and post something on their website with a link back to you.

Track Who’s Republishing Your Content And Offer Them Unique Articles

Another strategy I like to use is to publish articles in various popular article directories. A few weeks later, I Google the exact title of the article and my name to see what other sites have picked up my article. For this article for example I would search for: “3 Link Building Ideas You Haven’t Tried Yet” + Susanne Myers

I would then contact the owner of each website where I find the article and offer them additional unique articles that of course link back to my site.

Create A Top Expert List

My last idea for you today is to create a top expert list in your nice. For my site, I may find some of the top SEO and link building experts and create a quick blog post that lists each of them including a photo and a short bio about them. I would start to publicize that list.

Other bloggers will link to it as a great resource. I would also email each expert to let them know that they are part of the top expert list. Many of them will mention the list on their website, in their newsletter or via social media. Over time I should get quite a few links to my expert list post.

You can easily do the same in your niche and get links to your top expert post. Don’t forget to include yourself at the top of your expert list and link to any products you have, list signup pages or to some related content you want to promote.

Looking for a link building program? Go get information at EasyLinkLove.com/

By Susanne Myers

Does Your Website Need an Overhaul? Self-Quiz

noreply@blogger.com (Marketing Health PLR) — Thu, 06 Oct 2011 18:04:00 +0000

How long has it been since you sat at the computer with excitement and enthusiasm and put up your first website? A day? A week? A year? A decade?

No matter when you created it you likely missed a few things in your rush to get online. Don’t worry! We all do it. It’s similar to the ‘cobbler’s children have no shoes’ sort of deal where you never spend as much time and care on your own stuff as you do on your clients.

Well I’m here to tell you to take the time to create a good pair of shoes (err…website)!

What you need to do is look at your website objectively, like you’re a new visitor who’s never been there before. Scroll around and see what you see. Or better yet, ask your kid or your mom or your neighbour to take a look at your site and watch what they do when they get there, where they go and what questions they ask you (this works best if they’ve never been there before).

You can also take this self-quiz to see how many of the website basics you’ve got down and what you need to work on:

1. When someone comes to your website and scans your header is it clear to them what your site is about?

2. Would your tagline make total sense to a stranger on the street?

3. Are you collecting leads from your website?

4. Does every page have a purpose?

5. Is it clear what you are offering on your site? (selling a service, a product or offering free information?)

6. Are you getting found in the search engines through ‘keywords’ that your marketing is typing in?

7. Do you have an about and a contact page?

8. Are you linking to your most important social media profiles? (twitter, facebook, youtube)

9. Are you using graphics to enhance your site’s image (versus bad images that take away from your image)?

10. Can someone find out how to contact you in 10 seconds or less?

11. Is your website font easy to read and large enough for your target market?

12. Is your branding consistent?

13. Can people find what they are looking for? (You got them there, now can they get to their goal easily?)

14. Do your links stand out? (Typical linking rules are blue font, bold and underlined)

15. Is your style and colors consistent?

16. Is your content well-written and easy to understand? (No extra info – straight to the point)

17. Is your content easy to read? (Use of headlines, sub-headlines, bullets, bolding, etc)

Honestly answer all these questions and you’ll probably have a little bit of work to do.

Did you get them all right? Really? Then way to go! (…and maybe you should come partner with me! lol)

If you’re like most people and you have some work to do I’d like to offer you some help. My WordPress website design course is meant for people just like you who have a new or existing website and are ready to really unleash the power of what a website can do. To do that I offer a program that runs all year long, has been attended by over 100 people and has a track record of taking the newest of newbies and turning them into website designers.

Check it out and see if it’s right for you by visiting: Website Design Coaching Program

By Angela Wills

4 Common Misconceptions about PLR Content

noreply@blogger.com (Marketing Health PLR) — Thu, 06 Oct 2011 05:04:00 +0000

Recently, in an interview, I was asked this question: “Can you explode any misconceptions that stop people from using PLR content?” Here is my answer.

There are four main myths that I run into regularly.

1. The biggest misconception that people have is that all PLR is crap.

2. The second biggest misconception is that ghostwriters are not good writers. We can even take that a step further and add that people assume they are stupid, taken advantage of, and/or they don’t speak English as their native language.

3. The third misconception is that using PLR takes away from your expert status.

4. The fourth misconception is that PLR and ghostwriting are somehow dishonest.

Let’s run through those one by one.

Myth #1: All PLR is Crap.
If you go back to about 2003, then I’d say that you are absolutely correct. Nearly all PLR at that time was junk. There may have been a few exceptions, but I wouldn’t touch most of that PLR content with a 10-foot pole.

We’ve made great strides in the last few years to raise the standards for what is acceptable and what is not in the PLR world. I’d like to think that I was one of the leaders in that movement.

Myth #2: Ghostwriters are Stupid.
I’ve got to tell you that I’ve worked with some ghostwriters who are brilliant in many ways. Oftentimes, they’re fabulous communicators, smart marketers, and hard working entrepreneurs. And, yes, they’re qualified to write quality information on many topics on the internet.

For instance, for a long time, I had a nurse writing my health PLR articles. I’ve also got a writer who graduated from Stanford University, who writes for several popular print magazines, and is a published author. Yes, she has her own book. And, another who had a career as a Political Speech Writer (before having children). That’s just three of my writers. They’re all amazing people, each with a variety of skills and life experience.

To assume they aren’t capable of writing quality content would be just silly.
I don’t just go to eLance.com and take the lowest bidder. To think that’s how all PLR sites work would certainly be a misconception.

Myth #3: You’re Not a “Real” Expert if you Use PLR.
The other misconception is that using PLR articles takes away your own value as the expert. That you are somehow cheating, plagiarizing, or that you’re a phony if you use PLR.

If ONLY you could see my customer list. It reads like the “Who’s who of Successful Online Business Owners”.

Business is all about cutting costs while increasing the bottom line. What better example is there than PLR content?

If you use PLR articles as drafts, they are delivered to you, ready for you, as the expert, to add your unique thoughts to them.

If you look at PLR like that – you can still keep your personality in your brand – and your sanity at the same time.

Myth #4: Using Ghostwriters or PLR is Cheating.
Most biographies in the bookstores are written by ghostwriters.
Most of the famous orations from our history were written by someone other than the public figure who gave the speech.

It’s not cheating to get help. It’s smart business.

Nicole Dean is the owner of www.EasyPLR.com – where you’ll find high-quality PLR articles sold in very limited quantities. The PLR articles at EasyPLR are professionally written and professionally edited — top quality at an affordable price.

By Nicole Dean

Dream of Being a Blogger? The First Thing You’ll Need is a Great Web Domain Name!

noreply@blogger.com (Marketing Health PLR) — Thu, 06 Oct 2011 04:31:00 +0000

More and more moms are getting into the blogging scene. Some for fun, some for profit, and some for both. Why not make money while you’re blogging about your favorite stuff, right?
It’s easier than ever to get started blogging. But the first thing you need before you begin is an idea for your domain name.

What is a domain name?
It’s the “www (dot) SOMETHING (dot) com” that people will type in to get to your blog. It’s like your address.

How do you Know What is a Good Domain Name?
There are some standards for what is a “great” domain name verses one that makes you wonder what on earth that person was thinking!

In order to help you to come up with a great web name that you’ll love for years, here are my unbreakable rules for choosing a domain.

1. No hyphens. Avoid dashes and hyphens. I’ve been there. Done that. Regret it to this day.

2. No numbers. Do I spell it out “seven” or is it the number “7??

3. Avoid words that are difficult to spell. Although I once was really excited about using a domain with the word “catalyst” in it — I found that no one could spell the darned thing.

4. Domain should end in .com. I don’t bother with other endings like .info or .biz. People tend to type in .com at the end of everything, so it’s usually best to stick with a .com ending.

5. Domain must NOT have any copyright names in it. I would not recommend using “Starbucks”, “Disney”, or any other company name in your URL or you may get a “cease and desist” email. Yes, even though you’re starting as a little mom blogger, eventually you might get huge. So, it’s best to plan for success in advance and avoid using trademarks in your URL.

6. If I’m looking to sell your blog down the road, it must be generic enough. For instance, I wouldn’t buy “NicoleKnowsFootball.com” to talk about my favorite football team if I planned to sell the site ever, because I’d have to find someone named Nicole to buy it. And my big, bad unbreakable rule.

7. It must pass the Oprah test. What exactly is the Oprah test? Well, I picture Oprah saying it out loud. “Today I have with me, Nicole Dean, author of Blah blah blah and owner of NicoleontheNet.com”. Is it memorable? Easy to spell? You can’t do that with MyNumber1-BestHome-Remedy-Treatments4New-Mothers.net.

Why is this Important?
A difficult domain is actually wasted opportunity and wasted traffic slipping through your fingers. If you’re promoting via audio or video (maybe on podcasts or on YouTube) – you need a domain that is EASY to remember. It has to make it into the person’s ears and to his brain and stick. Heck, even if you run into an old college friend and say “Stop by my site www (dot) somethingcool (dot) com” – you’ll want her to remember long enough to actually come to your blog, right? So, make it simple. Make it memorable. And you’ll be glad.

Plus, honestly, it’s a credibility issue. Would you really buy something from MyNumber1-BestHome-Remedy-Treatments4New-Mothers.net? I hope you wouldn’t even think of getting out your credit card for a site like that. SCARY. And would you feel comfortable referring it to your friends? Not a chance.

How do you get a domain name of your very own?
You can get a domain at www.MomWebs.com which is also my recommendation for Web Hosting. As you sign up for your domain, you can get hosting at the same time. And… they’ll even set up your blog for you for only $10. Plus, there’s a phone number that you can call if you have any questions.

With all of that help, there’s nothing stopping you from setting up your first blog.

I hope this has been helpful. And, I really look forward to seeing YOU on Oprah!

by Nicole Dean

Nicole Dean is co-owner of Mom Webs Hosting – www.MomWebs.com where you’ll find the host with the most. It offers everything a mom blogger needs – reliability, unlimited hosting, and customer service that never makes you feel intimidated — all at a price you can afford. MomWebs.com was created to help overcome the technical hurdles that may be preventing moms from sharing themselves with the online world. Check out the free training at MomWebs.com

Your Creative Thinking Can Improve Your Business Results

noreply@blogger.com (Marketing Health PLR) — Wed, 05 Oct 2011 06:05:00 +0000

As a Business Owner, You Have to Focus: Creativity; Continuous Learning and Consistent Implementation

Has your business been challenged by the current economic status? It is an opportunity to put into action the advice: “When given lemons, make lemonade.” It is the notion that a failing business or a struggling small business CAN turn around with a few additions of “sugar and water”. But what is that sugar and water for your business? First it is creative thinking or thinking “out of the box” and stretching your own creativity.

Your business plan is designed to be your map to success. But just like driving to a destination, it is easy to be distracted, make a wrong turn or get confused by the landmarks. The map helps to keep you on track, keep your focus and keep you moving in the right direction!!

Business plans just like life plans are not written in stone. They are fluid and always subject to changes and revisions.. Your business is bound to have at least one of these changes in direction or new destination and perhaps it will have more than one. It could be the addition of new products, services; or a new location; or new management, but something will change along the way.

An essential component of your plan is your marketing plan. And, with the Internet, marketing has become even more fluid than in the past. Marketing used to be simpler, perhaps. Now is is an ever changing environment. You plan for a set of strategies and techniques and then the marketing environment changes, like with the advent of social media and your plan has to change to accommodate these innovations. You have to figure out how they fit into your business.

Press releases used to be just that, a press release to local media. Now you can submit your press releases online as well as to the local media. The resulting affect is multi-dimensional.

Knowing your numbers is an essential in marketing, so that you can tell what is working and what is not and you can make changes when you see your sales numbers tumbling. This is why you want your marketing strategies to be cutting edge. You need to be watching what works in the market place and making the needed changes to your plan. When new media comes online, it is an opportunity to look at it and evaluate HOW it will work in your business. The marketing strategies that you are currently using can become stagnate and ineffective. If you are not constantly evaluating what you are doing and what other strategies you can implement you can lose touch with your target market and how to reach them effectively. It is not a time to get comfortable with the status quo. It is a time to be watching, evaluating and implementing all that you can.

Taking on new strategies can be overwhelming. Twitter, for example is a marketing tool that many laughed at when it first came on the scene. Even the media questioned what it was and why people would use it. But now, a year later, you see all major media personalities are using Twitter. Is your target market there too?

Learning new strategies for reaching out to your current and potential customers just makes sense. It gives you a new venue for adding your marketing message, building a new community of “followers” or contacts and reaching out.

Continuous learning is an essential key. You have to stay up on what is happening and what new strategies you need to implement. Be creative in how you implement new strategies for your business and be sure that each strategy is a good fit. But don’t ignore new strategies because you don’t understand them. You might miss something very important that will work well for you.

Creativity, consistency and continuous learning are all essential as you build your business.

The Bizology.Biz program starts with Vision and Strategy, guiding business owners to build effective systems. To become an affiliate of Bizology.Biz visit: www.bizology.biz/affiliates. Donna Price, developed the Bizology.Biz program based on her experience with small business coaching, business clients and their growth. Bizology.Biz is a highly affordable business coaching program.

By Donna Price