Tornado Tips: Marketing for Sales Velocity

Digital Marketing Training

amachina@tornadomktg.com (Adrianne Machina) — Mon, 26 Feb 2018 20:11:07 GMT

Want to learn more about marketing? I'm speaking / training at a few events in the coming few weeks.

Best Year EVER!

amachina@tornadomktg.com (Adrianne Machina) — Tue, 16 Jan 2018 19:15:20 GMT

This year, I'm celebrating a milestone birthday... so I decided to kick off the year by attending Michael Hyatt's Best Year Ever live event in Nashville TN. If you're interested in learning more, he also has a book and a course that follow the same format (but with less hugging and high fives.)

10 Tweaks to Transform Your Website

amachina@tornadomktg.com (Adrianne Machina) — Wed, 31 May 2017 16:20:10 GMT

Is your website hurting you or helping you?

If you’re not sure, you’re not alone. Maybe most of your leads come in through referral. Did the prospect look at your website? Almost definitely YES. Are you using your website to its fullest potential? Almost definitely NOT. You’re not alone, and in fact, that’s somewhat to be expected. Websites and online marketing offer so much opportunity, that this feeling of “not doing enough with our websites” has become part of our existential angst.

Building Your Marketing Machine

amachina@tornadomktg.com (Adrianne Machina) — Wed, 19 Oct 2016 11:30:00 GMT

Many businesses struggle to create consistency in their marketing because they don’t have a marketing machine that will produce leads or identify warm prospects at will. Consulting companies in particular are vulnerable to variability in project work – especially in the beginning – but even larger companies can never put their guard down. You can’t put expensive consultants and programmers on the shelf and wait for the economy to pick up next year. Cash flow typically evens out once you have systems in place. Systems help predict cash flow, resource gaps, and find areas of opportunity.

Tornado Marketing Selected As A Financial Advisor of the Year! ...huh?!

amachina@tornadomktg.com (Adrianne Machina) — Tue, 04 Oct 2016 12:08:00 GMT

It sure doesn't seem likely, considering Tornado Marketing doesn't provide financial advice and relies on a bookkeeper to keep the accounts all straightened out....but let's set aside the issue of unsolicited (ahem, SPAM) email.

Facebook Live Video

amachina@tornadomktg.com (Adrianne Machina) — Wed, 11 May 2016 18:35:16 GMT

On April 8^th, 2016, Buzzfeed broke the record for the amount of people watching a video live at the same time, when more than 800,000 people simultaneously tuned in to watch a Buzzfeed Facebook Live video entitled, “Watch us explode this watermelon one rubber band at a time!”. (This video now has more than 10 Million views!)

Many of the thousands of comments on the video were something along the lines of

“Why have I been watching this video for the past half an hour, what am I doing with my life?”

Although we can’t answer the bigger question of life priorities, we can understand, at least partly, why so many people would choose to spend time watching such a random, non-essential video.

7 Keys to Creating a Good Lead Magnet

amachina@tornadomktg.com (Adrianne Machina) — Tue, 03 May 2016 11:30:00 GMT

YOU'VE DONE IT!

You’ve created a great website, made business cards, and now business is booming, right?

Well…maybe not.

If you seem to be getting traffic to your website, but you're not gaining new customers, you are probably missing a key component of your online marketing funnel.

You need something to turn your visitors into customers. Creating a lead magnet can do just that.

5 Mistakes To Avoid On Your Website

amachina@tornadomktg.com (Adrianne Machina) — Wed, 13 Apr 2016 18:42:21 GMT

A website says a lot about a company. It communicates a lot of essentials about your brand, like its personality, voice, and the value it claims to offer. Here are 5 mistakes to avoid on your website that could be turning visitors away, instead of bringing them in.

Why Your Biggest Fans Aren't Seeing Your Facebook Posts

amachina@tornadomktg.com (Adrianne Machina) — Tue, 05 Apr 2016 14:31:29 GMT

Every organization has an inner circle of friends, employees, partners, board members and clients who LOVE what you do and would be your biggest supporters on Facebook - if they ever saw your posts!

Recommit To Your Marketing Goals

amachina@tornadomktg.com (Adrianne Machina) — Wed, 30 Mar 2016 18:37:49 GMT

It's been 3 months since our New Year's Resolutions, which means your enthusiasm for the "We're knock it out of the ballpark" sales and marketing goals you made in January might be fading a bit by now.