Marketing Ideas for Business

How Much does Radio Advertising Cost?

noreply@blogger.com (Best Radio Commercials.com) — Sat, 13 Jun 2009 16:30:00 +0000

“How much does it cost to advertise on the radio?” This is the question I am asked every day. There is a lot of confusion out there about just how much radio advertising costs. With a little knowledge and understanding of how radio works, we can answer this question. Because bottom line… Just like the cost of a 5 star hotel room at the four seasons differs from “Moe’s motel and eat”. The costs of radio advertising vary greatly from station to station based on listenership.
Effective radio advertising had two major components – “The Commercial” – The physical message itself and “The Radio Station” your commercials air on.

The Commercial

First, Let’s explore the radio commercial itself. Before picking the radio station, you need to think about the message you are trying to convey to your target customer and what you want them to do. The key to the commercial is having a compelling call to action that drives your target customers to your business.

The radio commercial production industry is full of voice talents, radio personalities, DJ’s and others, all claiming to create “radio commercials”. Be very cautious here… If you want a truly professional sounding radio commercial - look for a radio advertising agency that has experience and a track record of successful ad campaigns. Not just some guy with a microphone who likes to talk.
Anyone can create a radio ad, but not everyone can create a radio ad that is effective and drives customers to your business. Another red flag to watch out for are the “free radio commercials” created by the radio station if you advertise on their station. While free sounds great - free commercials are never based on strategy and are just one of several dozen commercials that have to be created by an overworked radio production person in a five minute window of time. Remember, you usually get what you pay for.

Professional radio commercial production agencies use solid, time tested formulas that maximize potential response. The talent is handpicked to best connect with the target customer and the production is based upon clear, quality, and easy to absorb audio messages.

So…what does the radio commercial production process cost? The good news here is – Not all that much, when consider the quality of the end product. The price for a commercial that utilizes one voice usually falls in to the price range of $300 to $500 per commercial. When you add more voices or “jingle singers” to a commercial, you can expect to pay more. Knowing these numbers can save you a lot of money if someone tries to charge you more for a commercial. I would be very skeptical of anyone charging less than this for a “professional” commercial. Meaning I would question just how “professional” the work is.
What are you paying for? These costs cover development of a solid strategy, copy from experienced copywriters, performance by high caliber voice talents, and the highest quality production services.

The Radio Station

This is where the biggest questions come into play. Questions about rates, station prices, placement times, etc. Let’s de-mystify what radio placement is all about.

A good radio commercial advertising agency will help you find a few key things -

* Finding the best radio stations in a market that match your customer’s demographics (age, gender, income level, etc.) and psychographics (interests, beliefs, hobbies, personality traits, etc.). To match your message with.

* Finding the times of day that best reach your target customer on the specific stations.

* Selecting the top radio stations that most efficiently reach the highest potential QUALIFIED customers, the most times (defined as frequency), for the least amount of money.
At my company, Best RadioCommercials.com here is how we determine what to spend on radio advertising costs. We explore the market you want to advertise in, we find the radio stations that have the best potential to reach your target customer (Based on the stations format Top40 and News/Talk and Soft Rock all reach very different demographics of people). We compare the latest ratings data on the radio stations that qualify to reach your target customers. This gives us a good idea of what stations will best reach your target customers.

Once we have determined what stations will most effectively reach your target customer, we negotiate a plan with the radio station based on your goals, expectations and budget. We have access to data that allows us to compare rates against historical figures to determine if a stations price is out of line or in-line with the market averages. We use every resource we can to get you the most for your money.
What is the total cost?
This honestly depends on the size of the market you wish to advertise in. Radio advertising rates can be as high as $500 per 60 spots in a top market like LA, or as low as $3 per 60 spots in Petoskey, MI.

As an example – Let’s say you wanted to air your commercial once per day, Monday – Friday in the morning, midday and afternoon and twice on Saturday and Sunday. (This is an example of a solid entry level schedule to build awareness) Here is what you can expect to pay based on market size. (This this just an rough estimate for example purposes only, and do not include agency discounts, or other factors that could decrease or increase costs)

* Markets 1 -5 (ex: New York City, Los Angeles, Chicago, etc.)
from $4000 to $8000 per week/per station for a top performing station.

* Markets 6 – 20 (ex: Dallas/Ft.Worth, Houston, Phoenix, San Diego, etc.)
from $2000 to $5000 per week/per station for a top performing station.

* Markets 21 – 50 (ex: Denver, Cleveland, Kansas City, etc.)
from $1000 to $3000 per week/per station for a top performing station.

* Markets 51- 150 (ex: Akron, Wichita, Baton Rouge, etc.)
from $800 to $2000 per week/per station for a top performing station.

* Markets 150+ (ex: Myrtle Beach SC, Green Bay, Topeka, etc.)
from $500 to $1500 per week/per station for a top performing station.

You likely still have some questions about radio advertising, and that’s normal. It can be confusing, I know. That’s why I am here. I want to help you get the biggest bang for the radio advertising buck. Best Radio Commercials.com has worked with thousands of radio advertising campaigns. We know what works and what does not. I’m confident Best Radio Commercials.com can help you with all facets of strategic development, creative development, copywriting, production, media planning, media negotiation, and monitoring of your radio advertising campaign.

Call for a free consultation, or just to ask a question or two (231)468-9972.

What makes a Great Radio Commercial?

noreply@blogger.com (Best Radio Commercials.com) — Thu, 11 Jun 2009 20:50:00 +0000

1 Cup - Compelling professional voice over
1 Cup - Creative, professional scripting
Add a dash of fitting music and effects to taste

Then pour the radio commercial on to a radio station that reaches the target demo the commercial is designed to reach. (Pour on a lot of the radio commercial… don’t be shy – the more the better). Then set the timer for 1 – 3 months. Be patient because sometimes it takes time for the customers to rise to the offer of the commercial. After a period of time you will start to see the radio commercial take effect in the radio station. You will see this by increased calls, web hits, and most importantly a rise in revenue.

Once the radio commercial has reached its desired size or awareness level. Be sure to add some great topping to the radio commercial. I personally like to take the core message of the already effective commercial and add to it. Maybe throw in some new specials or delicious offers. Be sure to spread the toppings on evenly as you don’t want to dilute the power and the taste of the original radio commercial. Once you’ve added the new toppings pour the commercial back on the radio station (again, don’t be shy – if your customers are going to rise to the offer, they need to hear it) Just as I wouldn’t bake a cake at 30 degrees and expect anything to happen, I wouldn’t air a radio commercial just a few times and expect anything to happen. So go for frequency, and get it on the air as often as possible in key times of the day for a significant period of time.

If you follow these simple steps, you will walk away with a deliciously successful radio commercial campaign and the increased revenue to prove it.

Article by Tony Brueski, Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing. For more information or to contact Tony Directly by calling 231-468-9972. Or visit
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com

Radio Listenership Rises Amongst Slumping Economy

noreply@blogger.com (Best Radio Commercials.com) — Tue, 02 Jun 2009 22:04:00 +0000

While businesses scramble to find the most effective mediums to spend their ever shrinking marketing dollars. One medium many thought was on the decline, not only remains strong: It’s actually growing. In fact 234 million Americans every single week listen to local radio. This data comes from Arbitron – (The radio equivalent to Nielson ratings in TV). This number shows us that radio listening is actually up by 2million listeners since June 2007.

What makes this so interesting is the fact that the other main mediums consumers use for entertainment such as TV are seeing drops in viewership due to increased competition from the ever increasing and super segmented cable networks and other mediums. Radio being one of the oldest mediums for entertainment and information remains one of the strongest. One of the reasons that we have seen such a spike in radio listenership is the fact that radio remains a free, local and viable option to the consumer. On the same note: Radio remains to be one of the most cost effective ways for advertisers to reach their target clientele. When you compare the cost of radio commercials to that of direct mail, network TV, or even cost per click the difference is stunning.

To break it down: Cost conscious small and medium sized business are discovering just how much more sense it makes to advertise with radio compared to other mediums. With radio you can on average reach 1,000 potential customers for around $0.14. Yes - that means it costs on average fourteen cents or less to reach one thousand people as a whole with radio commercials. By contract the cost of reaching one individual consumer would cost a business $1.00 to $2.00 dollars per direct piece, $1.00 - $2.00 dollar for an ultra expensive network TV spot, or $1.00 - $20.00 per click depending on the targeted keywords in an online campaign. It clearly makes more sense to reach one thousand consumers for quite literally pennies, as opposed to reaching only one individual consumer 40x times the cost of radio.

Even when economic times are good, radio has proven to be one the most effective mediums to reach consumers. As long as radio remains free, provides compelling and entertaining content, and Aunt Hellen can have the opportunity to be caller number ten for free movie tickets…. Radio will remain one of the strongest mediums in the marketplace.

Article by Tony Brueski, Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing. For more information or to contact Tony Directly by calling 231-468-9972. Or visit
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com

Making the Recession Work for You

noreply@blogger.com (Best Radio Commercials.com) — Fri, 22 May 2009 21:00:00 +0000

Even as we begin to see light at the end of the recession tunnel, many businesses are still struggling to find ways of effectively advertising to their target customers on a restricted budget. While at times it may feel as though “commercial” or “marketing” budgets can be simply set aside for better times. It’s very important to know the facts about just what effective marketing can do for your business… even in tough times.

Research shows that businesses that maintained or even increased their advertising or radio commercial budget during a recession averaged higher sales growth during the recession and in the following three years. So much so that businesses who maintained or increased their advertising/radio commercial spending saw sales growth of 256% over those that cut back in advertising. If your competition is cutting back on their marketing efforts, a prime opportunity is showing itself to you. If you take advantage of the situation and work on an aggressive marketing campaign while the competition cuts back, research shows that on average a company's market share increased 2 times the average for all businesses in the post-recession.

Bottom line… if you have been thinking about making the recession work in your favor in terms of getting in front of your customers when your competition is lacking. The clock is running out. Thousands of business have discovered this strategy already. With the recession slowly passing and consumer spending moving back towards the norm, the increased exposure you can achieve for less money is not going to last long. The psychological factor is also something you need to consider. When times are tough for your target customers, if you come through for them with quality services or products, at a fair price – they will remember your business as one they could depend on through rough times. Making them more likely to come back to you for future purchases. The simple fact that times are tougher, makes the impact you have on your customers – positive or negative – have a much stronger impact.
Use these tough times to your advantage and get out there and connect with your customers like never before. You may never have an opportunity such as this to build such a lasting and loyal following as now.

Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing. For more information or to contact Tony Directly by calling 231-468-9972 . Or visit
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com

Radio Advertising just got Cheaper and More Effective

noreply@blogger.com (Best Radio Commercials.com) — Thu, 26 Feb 2009 16:07:00 +0000

Radio Advertising is Cheaper and more effective than before. How is this possible? Well its quite simple, let’s take a look –

1) CAUSE : The economy is in the tank

2) EFFECT: Radio stations are seeing fewer advertisers come through the doors and many of them have A LOT of open inventory to sell and are willing to sell it at deep discounts. (Sometimes 20% - 40% less than it was just one year ago at this time)

3) EFFECT: More people are listening to FREE radio as opposed to buying new cds, mp3’s, etc.

4) EFFECT TO YOU: An advertising agency such as mine, is able to negotiate lower rates for you with radio stations than ever before because many stations need the advertisers.

5) EFFECT: You will be able to connect with your target customers on a lower budget than before and reach more of them.

It really is a buyer’s market right now for radio advertising. In many markets an effective package that consists of frequent prime-time placement is going for 20% - 40% less than it was just one year ago at this time. This means big savings to you, with an even greater reach than ever before.

You may be thinking “Advertising for less sounds great, but my customers are also buying less”. While that may be true, they are still buying – just being much more selective about these buying decisions. The key to be the winner of that ever important buying decision is being “top of mind” with your target customers. If your competition has cut back the advertising, this is the prime time to swoop in and build that awareness for your business. It’s still is all about being “top of mind”. You can throw in the towel now, or bring them back now, by being the first thing they think of when they need your product or services.

Radio commercials have always been one of the cheapest ways of reaching out to your target customers. How is this? Quite simple. When you consider the cost it takes to reach one thousand of your target customers through Print, Direct Mail, or countless other forms of advertising you are looking at costs reaching possibly into the Thousands! When you look at the cost of reaching one thousand people through radio commercials, you are looking at costs of $5-$12 per thousand, per hit. You tell me what makes more economic sense? Spending $3000 to reach 1000 people through a direct mail piece that 99.5% of people will likely toss in the trash, or spending that same $3000 to reach 200,000 people multiple times over through compelling radio commercials that will stick in their minds for months to come.

Written By - Tony Brueski, Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing. For a FREE MARKETING ANALYSIS and consultation contact Tony today at (231)468-9972. Or email - tony@bestradiocommercials.com .

Or visit
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com

How to bring the customers back!

noreply@blogger.com (Best Radio Commercials.com) — Fri, 20 Feb 2009 21:41:00 +0000

If you’ve seen a slow-down in new customers over the last quarter, you’re obviously not alone. While the average consumer is spending less and saving more, the importance of being on the top of that consumers mind has never been more important. Why is this? Because just as before the recession – When the consumer makes a purchase: 98% of the time it is because that vendor came to the top of their mind FIRST. Being FIRST in your target customer’s minds, needs to be your number one priority if new business and continued revenue plays any part in your business plan.

While many business go in to “survival spending only” mode, it is often easy to fall into the trap of “starvation spending” and end up doing more harm than good while trying to make it through rough waters. Just as your body can survive on less food than you are currently eating, it will eventually die off if it is fed too little. The same goes for your business. So what “feeds” your business – customers? How do these customers come to know about your existence – marketing! So why is it that one of the first things business cut in times like this is the “marketing budget”?? If you already have a large base of customers that continue to come in and support your business, more power to you! You can cut back more than others, but if you rely on new business to survive, it is “business suicide” to completely cut out your marketing budget.

Now the question to ask is – What works? Well, that depends on what you can realistically afford and what your customers will realistically respond to. Bottom line, almost any form of marketing can work if done right. Is it radio commercials? Is it TV commercials? Is it a magazine ad? Is it a banner ad on the net? The best thing to do is to discuss your options with a media professional who specializes in marketing matters. Most of the time they have your best interest at hand. Because just as you rely on your customers for return business, they rely on you for return business – this only happens if a marketing campaign is successful. It is always in their best interest to steer you in the right direction, as opposed to make a “quick buck”. They can discuss with you what has worked, where your budget may see the best results, and just how that marketing plan will likely impact your customers.

While the times are tough, the key to survival and even moderate success in these tough times is not to become invisible to your customers. Cutting the marketing to slim to nil is a surefire ticket to planning that going out of business sale right now. The key is looking at what is realistic for you, and your customers. Make offers in your marketing that have a genuine appeal to potential customers, earn their trust, and turn that ever precious new business into a return customer… even in these trying times.

Written By - Tony Brueski, Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing. For a FREE MARKETING ANALYSIS and consultation contact Tony today at - tony@bestradiocommercials.com .Or visit
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com

What NOT TO SAY in your Radio Commercials

noreply@blogger.com (Best Radio Commercials.com) — Wed, 14 Jan 2009 22:15:00 +0000

DON’T say “Conveniently Located” in your Radio Commercials – Is this opposed to your other “difficult lactation” that you pined over before choosing this location. Skip saying things like this, it not only takes away from the precious :30 or :60 seconds you have to convey a powerful message in your radio commercial, it just sounds stupid. (Yes I know everyone has done this for years… it still sounds dumb. Furthermore, to the average consumer - THIS is the language of a tiered old cliché’ sales pitch)

DO – Give a reference point as to where you are at that people know. “Next to the Library in City name”. Unless you are on a state line, keep the state out.

DON’T give your full street address in your Radio Commercials – This not only eats up 5-10 seconds of the precious :30 or :60 seconds you have to convey a powerful message in your radio commercial, it is also useless to about 99% of those listening. No one is going to retain that you are “located at 1439 South Elmroy Street just sought of the I-135 Exit in Bay City, Florida, call 134-231-4519”. Your radio commercial needs to offer a compelling message to get the consumer INTERESTED in your products or services. The consumer is not helpless, they can use the phone book, Google, yahoo, gps, 411 information, pda, MapQuest or thousands of other sources to figure out your exact location on the gird. You need to focus on giving them a reason to do so in your radio commercial. Don’t fill your seconds of paid air time with something no one will retain.

DO – Give a reference point as mentioned above – or more importantly – Give your website address. “yoursite.com, that’s yoursite.com”. On the site you can provide a map of where people can find you.

DON’T give your phone number in the commercial UNLESS it is a vanity number. If I randomly spoke aloud a random combination of 10 numbers right now, how long would you remember them? Chances are not for long. Don’t feel bad, less than 1% of the population can, it’s just how our brains are wired. However If I said 800-Call-Now. Chances are you could recall it hours if not days from now. Why is that? Because it’s a logical combination of words that our brains recognize and can recall. No matter how many times you repeat the random combination of 10 numbers, it just won’t stick.

DO – Invest in a vanity phone number, or an easy to remember website address and have those repeated in your radio commercial. You would be amazed at how dramatically calls increase when people can remember your number or website on a whim.

Written By - Tony Brueski, Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing. For a FREE MARKETING ANALYSIS and consultation contact Tony today at - tony@bestradiocommercials.com .
Or visit
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com

How to Bribe your Customers

noreply@blogger.com (Best Radio Commercials.com) — Tue, 13 Jan 2009 22:21:00 +0000

If you are currently airing a radio commercial, or are thinking about airing a radio commercial for your business – take a moment to think about the content of that radio commercial. Is it compelling? Does it offer your customers a reason to contact your business? Is it an offer your customers can’t refuse? If it isn’t, you may want to create a new radio commercial.

A key difference between an effective radio commercial and an in-effective radio commercial is the offer in the message. Of course, the amount of exposure your message gets is the other half of the coin, but the offer is just as important. Let’s stop for a moment an think about your customers, what can you offer them to “seal a deal”? What are you willing to give them that the competition isn’t. This needs to be a solid, REAL offer. A percentage off “if they tell you they heard your commercial” is NOT what we are talking about here – ploys like this are not compelling enough and rarely ever work.

For example, I recently heard a car radio commercial. (Who hasn’t?) This commercial stood out from the rest though… Was it because it talked about “slashing prices”, “once a year sales”, or “put zero down and drive today”??… No… Almost every car commercial ever created says these tiered cliché’ messages, and guess what… no one hears them. Because these radio commercials are “white noise” to the listeners due to their overuse.

What I DID hear in the radio commercial was the words “Free Car”. It stood out; because this is an offer I do not hear often. Even though there are restrictions in this promotion - it grabbed my attention. I’m not neccearly in the market for a new car, but “if you buy one car and can get a free one, I may just check this place out” I thought to myself.

I am not saying you need to give away a free car, but think about what you are willing to offer a new or loyal customer if they make a purchase with you – and showcase it! It’s throwing a bucket of blood to a pack of hungry sharks. They are in the water… but you don’t see them until the offer is made! And in today’s economy, blatant offers of great value GET ATTENTION!

Written By - Tony Brueski, Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing. For a FREE MARKETING ANALYSIS and consultation contact Tony today at - tony@bestradiocommercials.com .
Or visit
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com

"How much does Radio Advertising Cost?"

noreply@blogger.com (Best Radio Commercials.com) — Thu, 11 Dec 2008 23:54:00 +0000

"How much does Radio Advertising Cost?" ... This is a question I get asked daily.

To put it in perspective - It is like randomly asking a real estate agent... "How much does a house cost?" - Without telling them anything about where or what type of house you want to live in. The agent wants to help you find the perfect house for your needs and desires with-in your budget - but needs to know - Where is this "house" you want? How big is this "house"? What is in the "house"? What neighborhood is this "house" in?

Advertising on the radio is the same way - its all about expectations and real-estate. The real-estate of time on various radio stations in various parts of the country. The price to consistently air a :30 radio commercial in LA at 4:30pm on the #1 station is going to vary GREATLY from the cost of airing that very same commercial at 4:30pm on the #1 station in Oshkosh, WI.

Just as the cost of lumber in one city wont vary too much from city to city. The cost of having a the "physical" radio commercial created from a company like Best Radio Commercials wont vary much, but the real-estate where it airs will.

So how much will this "real-estate" cost.... Stations base their rates on your commitment to them (meaning the length of the campaign) and the amount of people their station reaches that fall into the target demographic of your customers. The real question you are likely asking is - "Can I afford radio advertising." And the answer is simple - Anyone can afford to advertise on the radio. Not everyone can afford to advertise on the radio effectively.

The best way to answer this question in full is to contact a reputable advertising agency. Discuss with them your goals and your budget. An ethical advertising agency should tell you at this point whether or not you can afford to advertise on the radio effectively, and go to work suggesting options and plans that suit your budget. Or if your expectations are too great and your budget too little, they should suggest other mediums that may suit your needs. Under no circumstances should they try to push you into radio advertising with outlandish expectations on a unrealistic budget.

A professional advertising agency will compare rates with the stations that best reach your target client demographic and negotiate with the radio stations to get you the most for your money. They can also recognize any red flags along the way and advise you. The advertising agency's profits are based on your satisfaction, so they will be the first to tell you if they smell smoke or see a mirror.

Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing.For more information or to contact Tony Directly email tony@bestradiocommercials.com . Or visit
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com

Radio Commercials in Tough Times

noreply@blogger.com (Best Radio Commercials.com) — Tue, 02 Dec 2008 02:12:00 +0000

When the country is spending less, consumer confidence levels are down, and the over-all outlook for the immediate future calls for more of slowdown before a pickup, how do you still drive customers to your doorstep?

I heard a radio commercial the other day for a local bank. It wasn’t a booming voice-over offering $25 if you open a new checking account, instead - it was the voice of a customer. A customer talking about how his family had banked with this company for years, even during the original great depression. It went on to re-enforce a sense of community, and through thick-and-thin this bank was going to be there for them, no matter what. The president of the bank came at the end with a message of re-assurance, and care for the community. It sounded honest, real and very powerful. It talked about the company’s history and their stake in the community as well as its customers. I asked myself - Who would I rather bank with if I were to open a new account? The one with the cheap frills of a free $25 check, or the one that has acted responsible over the years, is part of the community, and stood up to the last great depression?

Are peoples fear about the future irrational at this time? Yes. Are they reacting with their pocket books? Yes. Are they still spending their money somewhere? Yes.

Right now, the consumer is looking for sure bets on almost any and every purchase they make. They will do 1 of two things.
1- Buy for ultra cheap.
2- Buy from those who they have a high level of trust and confidence.

If you can’t afford to offer goods or services for ultra cheap, a high level of trust and confidence could be your life line. If you can offer both, even more power to you.

Before you put your next radio commercial together – ask yourself:

-How has your business come through for your customers over the years? What were some of the best success stories?
(Maybe ask some of your best customers to say a few words about your business in a commercial)

-Why now – on a human emotion level, is it important for your target customers to use your goods or services?

-How will you be there for your customers down the road in a few months?

Communicate these messages of honesty, stability and trust to help whether the storm.

Tony Brueski is President of V Marketing & Media Inc.

He strives to help businesess grow and reach their goals through effective marketing. Contact him anytime at -
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com/

Good Radio Commercial vs Bad Radio Commercial

noreply@blogger.com (Best Radio Commercials.com) — Sat, 29 Nov 2008 00:59:00 +0000

If you advertise or are thinking about advertising on the radio please heed this warning…. RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, back-round music, theme, sound fx, etc. used in your commercial). I not only say this because I own a production company, but because I want to see my clients and friends who own businesses succeed. Many times the “QUALITY” step in radio commercial production is completely thrown to the wind.

Here is the scenario: A hard working business owner will make the decision to advertise on the radio. The owner will put loads of their hard earned cash into an advertising schedule… What is the next step? Creation of a compelling commercial message – A key step in any advertising campaign. However – Many times this step is done with minimal care, or none at all. Either a business will use a radio stations “Free” production services or go to a dirt cheap production house and hope for the best… Not all, but most of the time these “free” or dirt cheap production services tend to be “free” or cheap for a reason. Just as there is a reason the lemon car on the close-out lot is $100. Is it a car – Yes. Will it get you where you need to go – No.

The business owner will get their commercial on the air, see little to no results and then come back and say the infamous words “radio didn’t work for me”. When in reality, it was the specific piece of cheap production that didn’t work for them. If a car runs out of gas and leaves you stranded because you didn’t fill it up, you can’t blame car for not taking you from point A to point B.

If a business is spending more than one thousand dollars on advertising placement, wouldn’t it make sense to invest the extra couple hundred dollars it costs to put a quality and compelling radio commercial together? If your radio commercial is creative and compelling it will likely yield results, if it is carelessly thrown together from a “free” or dirt cheap commercial-by-the-dozen production service it likely won’t. Even worse, you will have thrown away thousands on advertising time with an in-effective message.

A good radio commercial production company will-
1- Ask questions, communicate, and get to know you and your business. They should find out what You’re goals are for your commercial, and an idea of the over-all feel you would like for the commercial.
2- Be able to provide examples of previous work (hopefully you will be able to recognize some of these samples from casual listening).
3- Be able to provide honest insight and feedback to your questions and suggestions, not just say “YES” to all your questions in order to get you out the door.
4- Be able to show you multiple Positive reviews from past clients, so you know you’re dealing with someone who knows what they are doing.
5- Deliver a quality product in a timely manner.

Creating an effective radio commercial isn’t rocket science, but it is a craft that should be left to qualified professionals who care about the success of your business. If you don’t succeed – businesses like mine would not succeed either. Any radio commercial production company that understand and lives by this basic principle is a key to helping you succeed in the marketplace.

Ignore Your Customers

noreply@blogger.com (Best Radio Commercials.com) — Tue, 25 Nov 2008 20:41:00 +0000

Ignore your customers, and they will ignore you. Seems like a fairly obvious assumption, but many of us fall into this trap in times of economic turmoil. The reactionary response to lower profits is to cut something, unfortunately one of the first things many of us cut is marketing budgets.

While a realistic cutback may be needed, an all out slashing of the very tools that drive customers too our doors is often what occurs. Leaving our presence in the marketplace lacking, as well as an shortage of income.

The principle of “brand awareness” does not disappear when the economy hits a rough patch. Customers still need to be constantly reminded of your existence even when times are tough. Whether this is through radio commercials or any form of marketing. Contrary to popular belief, your target customers are still buying things. Maybe less than they were a year ago, but they are still indeed spending money; spending that very money with the businesses that come to the top of their minds first. It’s more important than ever to ask ourselves… “will they think of us first”.

Right now may be a great time to gain some footing over your competitors. If your competitors have slashed their marketing, it could be the most opportune time to start showcasing your products and services to a marketplace that is lacking any brand awareness for such an industry. Not only driving more business to you now, but also creating a new and solid customer base that can only grow as the economy slowly rebounds. This leaves you with a much larger share of the market than you had going into the recession.

It is important to explore marketing options that are realistic for you and with-in your budget though. You don’t want to stretch yourself to a breaking point. Radio commercials as well as TV commercials are the route to reach the most people at the lowest cost per thousand. Even maintaining a stronger presence with your email mailing list in such a down time will help you keep awareness there with your existing base.
Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing. For more information or to contact Tony Directly email tony@bestradiocommercials.com .

Or visit
http://www.bestradiocommercials.com
http://www.bestmediaplacement.com

How do your customers speak?

noreply@blogger.com (Best Radio Commercials.com) — Mon, 18 Aug 2008 21:03:00 +0000

All too often business fall in the trap of speaking to our customers/clients in "industry speak" - Using phrases and words that WE use daily but are of little to no value to our customers, because THEY don't use them in normal conversation. Speaking in these terms is a one way ticket to making a potential customer loose interest in your message, and may also come across as pretentious. With-out even realizing it, we could make a customer feel very inferior just because of the words we use. There's a fine line between sounding educated and experienced in your field and sounding like you have no clue what a customers needs really are because you are caught up in technical industry terms.

Take a look at your website, your marketing literature, radio commercial or tv scripts - any place you are conveying a message to the public. Ask yourself three simple questions, and answer them from the stand point of your potential customer

1. Is your message clear, concise and to the point?
2. Is it using terms most anyone could understand without having knowledge of your industry terms?
3. Is there a clear benefit in my offer that sets me apart from the competition?

Three simple questions to ask yourself, that in turn could do wonders to your customer relations and ability to bring in new business.

Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing.For more information or to contact Tony Directly email tony@bestradiocommercials.com . Or visit http://www.bestradiocommercials.com .

What makes your business unique?

noreply@blogger.com (Best Radio Commercials.com) — Mon, 28 Jul 2008 22:04:00 +0000

What makes your business unique?

If your answer is something along the lines of “service” or “selection”… please try again. Because chances are - your competition also tells your shared base of potential customers the same thing. Even if the reality is - you truly do have the best “service” and “selection” – In the minds of your potential customers - Who is unique? The answer: Neither. No matter how many times you say it.

Standing apart is what drives a business apart from its competition.

Q- If a consumer had never tried Cola #1 and Cola #2, yet both Cola’s claim to have the most refreshing cola, how would the consumer know what one to try?
A- They wont. They would randomly try one and hope for the best.

Are your new customers feeling the confusion and “hoping for the best” when they contact you? This can be a hard question to answer, because it forces us to take an honest look at our business and marketing. We all believe that we offer “the best”, and if the consumer just tried our brand, they too would feel the same. While this may be true – First the consumer needs to experience what you offer before making that judgment call. Getting them to this step by showcasing what makes you Unique is key.

On your future marketing efforts, ask yourself. What makes us Unique? Really think about it, don’t just throw down the old tired answers. Be specific, be honest, and most importantly be you.
Customers respond to honesty and personality. If they believe that your unique points are true, you may just find yourself with a whole new lineup of clients.

Tony Brueski
tony@bestradiocommercials.com
(231)-468-9972

Tony is president of V Marketing & Media Inc. He strives to help business effectively reach their target customers through compelling & creative marketing.
For more information or to contact Tony Directly email tony@bestradiocommercials.com . Or visit http://www.bestradiocommercials.com .

The Marketing Seed

noreply@blogger.com (Best Radio Commercials.com) — Thu, 26 Jun 2008 21:16:00 +0000

Marketing. Something every business needs to ensure success, yet it can also be one of the most frustrating tasks on a to-do list. Sometimes being pushed to the side or given up on prematurely. Trust me, I know how frustrating it can be! I too am a very “results now” driven personality type. I’ve learned though, when it comes to marketing of my business and the business of my clients, a little patience goes a long ways!

Here’s a helpful thought – Think of a marketing plan as an apple seed. When you first put that piece of marketing out there - a radio commercial for example, you’ve planted a seed. Every time that commercial airs and the same group of people hear it over and over, that seed sprouts, begins to grow, and eventually starts to spread roots. Just as with an actual seed, this does not happen overnight. It takes time to bear fruit. It also takes the right soil (station) and food (message). If that message is given the time it needs to spread roots and grow in the minds your potential customers, there is no telling how much fruit it will bear. No tree will bear fruit after only one day or week, just as almost any form of marketing won’t produce results in a small time frame.

It takes 3 things to see results from a seed and marketing: The right venue/station(soil), food (message), and Time to grow.

It’s a simple analogy, but helps to put your marketing initiates in perspective in moments of frustration. It may even add a new layer of perspective to previous marketing attempts.

Tony Brueski

Tony is the president of V Marketing & Media Inc. He enjoys helping businesses grow through compelling and effective marketing.

Visit his website at http://www.bestradiocommercials.com .
Or Call him directly at (231)468-9972.

Avoid A Marketing Meltdown

noreply@blogger.com (Best Radio Commercials.com) — Tue, 03 Jun 2008 21:10:00 +0000

I see it all to often. A business with a great product or service. They stretched all their marketing dollars "testing" multiple marketing venues and still no one knows about the product or service. They simply spread themselves too thin on the venues of marketing, and never made the commitment to using any them effectively. Instead of putting a focus on one or two venues of marketing, they focused on too many with too little.

How can you avoid falling in this trap?
1. KNOW YOUR TARGET, AND FOCUS YOUR EFFORTS - And be realistic about it. Yes, it would be great if everyone from a 12 year old kid to a 95 year grandfather had a use for your product or service, but chances are your target customers demographics are much more focused than that. If primarily Women 25-54 buy from you - market to them where they are. If its Men 18-24 focus your efforts where they are. Luckily Radio is a medium that can focus on almost any demographic and EFFECTIVELY reach them anywhere when using stations that target your demographic.

2. BUY REALISTICALLY - Almost any form of marketing will take time for you to see a turn around on your investment. Why? Because you have to gain peoples attention... multiple times, before they will take action. Spending the absolute least to "test" a form of marketing is not going to yield many results, or give you an accurate view of a medium that if invested in correctly could greatly benefit your business. If you can not afford to market on a specific medium - save your money until you are able to afford to realistically test it. The old saying is true here - "you have to spend money, to make money".

Simple rules that may be difficult to follow. We all want to spend the least amount possible to market our businesses. But the truth is, to see real results many times, a significant investment is needed to get adequate word out about your products or services. When done correctly - It will yield results many times over.

Tony Brueski is the President of
http://www.bestradiocommercials.com

An agency that helps business effectively market their business to the masses through effectively targeted messages and media.

Stimulus Checks are Coming!

noreply@blogger.com (Best Radio Commercials.com) — Sat, 22 Mar 2008 15:32:00 +0000

Just like many Americans, I'm beginning to count down the days until the infamous "stimulus" check hits my mailbox. Granted, its far form winning the lottery, heck its hardly a part of my bi-weekly paycheck, but it IS money that I didn't otherwise have. Because of this, I'm going to spend it, and spend it quick. This is the mindset that most Americans have when it comes to the free money that's headed their way. Naturally, business owners need to be thinking about how to drive these potential customers to them... and quickly!

Whatever form of marketing you are using, or plan on using (radio, print, tv, web, whatever!) it needs to convey a sense of urgency! We call this Direct Response. Save the frills and over the top creativity for the rest of the year. Right now - in all forms of marketing, You need to ask your target customers a strategic question - and answer that question with an unbeatable offer of your services or products. Your message needs to be conveyed direct and often over the coming weeks to build the top-of-mind awareness needed to draw those potential customers to you. End of story. There's going to be ALLOT of money being spent in the coming weeks, make sure your business is on the receiving end.

I would be happy to help you put together a plan to draw these customers to your business! We'll look at the options available. I'll even do all the leg work, gathering quotes for an effective plan with-in your budget. Its a great time to give your target customers what they are looking for, don't wait until this window of "stimulus" opportunity has passed

Tony Brueski
231.468.9972
tony@bestradiocommercials.com
http://www.bestradiocommercials.com/

The Advertising "Magic Wand"

noreply@blogger.com (Best Radio Commercials.com) — Tue, 11 Mar 2008 02:53:00 +0000

Searching for cheapest yet most effective ways to advertise your business can be a daunting task. There are A LOT of options out there - and even MORE sales people knocking down your door trying to convince you that their medium is the "best". The thought of strategically placing interns armed with sales person targeted teasers around the entrance of your business has probably crossed your mind once or twice.

Wouldn't it be nice if you could wave a magic wand and tell all the one-sided sales people to go away. Then magically have the most effective advertising options fall on your lap, at the lowest rates in front of you? Nice thought hugh?

Surprisingly, the "magic wand" exists. You don't pay the wand anything. The wand learns what your budget is, RESPECTS IT, and puts together strategically targeted marketing plans for your business. The wand can even save you money by getting lower rates from media companies than a business owner alone. The wand works for you and your best interest, not the interest of the radio/tv/print company.

Just as you have an extensive knowledge about your industry, this wand has an extensive knowledge of the advertising industry and what works. Saving you countless hours trying to translate and understand various "ratings", "cost per point", "time spent listening", "effective frequency", "viewership stats", etc, etc, etc.

Chances are, you have plans for some form of marketing this year. You could "experiment" with that money, trying various ideas. Some may work, some may not. Or you could use the "magic wand" - commonly known as an advertising agency. An honest advertising agency works for you free of charge, learns about your goals, does all the leg work, presents various ideas, options and targeted plans to help you grow your business.

Now that you've learned a little more about what an honest advertising agency can do to help you. I would love the opportunity to learn more about your business. If given the opportunity, my advertising agency will do everything described above and more. As an agency or "magic wand" if you will... My goal is to help You reach Your goals and grow your business.

Feel free to call or email anytime!

Tony Brueski
(231)468-9972
tony@bestradiocommercials.com
http://www.bestradiocommercials.com/

Audio on Your Website

noreply@blogger.com (Best Radio Commercials.com) — Mon, 03 Mar 2008 23:09:00 +0000

Audio On Your Website

In years past, putting audio on a website was more of a slow loading "oh wow" factor used on personal websites to impress techno geeks. In 2008, thanks to high-speed technological advances used by most everyone, Audio on a website is a great marketing tool! Audio on your website connects your site viewers and potential customers to your products and services like never before, through an audio, visual and interactive format.

In our last article we discussed the importance of showcasing your customers positive feedback and testimonials on your website. Can you think of a more powerful from of "word of mouth" to showcase, other than just that - the "words from your customers mouths" - on your website! After reading last weeks article, one of my marketing savvy clients immediately came to me asking how we can record his clients reviews over the phone to present on his website. It's a great idea, and I'm excited to help him with it! I would be happy to help you do the same thing on your website!

Top Reasons To Add Audio To your Website
1. Customers remember what they hear more than what they read. People remember only 20% of what they read while they remember an astonishing 70% of what they hear! Three and a half times more! Your audio message will help you to stick into the minds of your customers longer.
2. Audio boosts your trust & credibility factor. Voice adds personality to your website and helps customers identify with you. Customers buy from people who they feel they know and trust, and using audio can help you communicate this.
3. Audio puts you miles ahead of your competitors. Using audio successfully on your site gives you a major competitive advantage. Most businesses don't even think of using this marketing tool - be sure you're leading the pack.
4. Your site will stand out! These days most people have computers capable of playing streaming audio and will find it a welcome and refreshing change from boring text.
5. Audio is cheap and easy to use. Being able to put audio on your website isn't limited to just techies or companies with massive budgets - anyone can do it! Most of the programs available don't even require you to know HTML or flash.

I'd be happy to help you put together an affordable plan of placing compelling audio on your website! Feel free to call or email me anytime!

Tony Brueski
231.468.9972
http://www.bestradiocommercials.com
tony@bestradiocommercials.com

noreply@blogger.com (Best Radio Commercials.com) — Tue, 26 Feb 2008 15:40:00 +0000

Word of Mouth... on crack

How do you rise above marketing clutter and stick in the minds of your customers - A great slogan? A memorable commercial? A stand-out logo? All three are very important - Let's view these as "Hooks".

Once a potential customer is on the hook, you have their attention for a very limited time, don't loose it! This is where the "Call to Action" comes into play. We're going to examine a "Call to Action" often times over-looked - the very powerful "Customer Testimonial".

What your customer has to say about you in their own words, is one of the most powerful marketing tools in your "call to action" arsenal. If what your customers say is positive, USE IT! It may be in the form of an e-mail, it may be a verbal "I love what you do" mentioned in passing, whatever it is - you need to let other potential customers know about it. Not because you want to boast about how great you are, but because your potential customers WANT TO KNOW WHAT OTHERS THINK ABOUT YOU. Offer it up, because they are looking for it.

When you re-iterate a quote from a satisfied customer, you are sending out an un-spoken message of Competency and Trust-worthiness (the two most important things in growing your business). You wont be coming across as boasting or bragging, because you're not the one saying how great you are - a customer is saying it...About You! Now that is powerful. Furthermore, If you do have very satisfied customers, there is nothing wrong with letting the world know about it! Remember - your potential customers WANT TO KNOW WHAT OTHERS THINK ABOUT YOU.

The next time you get that positive thank you email save it! If you hear a positive comment in passing, ask that happy customer if they would be so kind as to drop you an email or a letter explaining their thoughts about your products or services (maybe give them a discount or a coupon for their time).

These little gems of feedback are priceless when it comes to building a great reputation for your business. They can be used in any and every form of marketing. Put them on your website, have them repeated in radio commercials, lay them out in print. Just be sure to use them, and use them often!

I've helped many of my clients translate these quotes from clients into effective radio commercials and eye-catching graphics for web and print use. I would love the opportunity to help you too! Feel free to call or email anytime to discuss how we can communicate the positive reviews you receive to the masses!

Sincerely,

Tony Brueski
(231)468-9972
http://www.bestradiocommercials.com
tony@bestradiocommercials.com

Plan Now for Stimulus Package Profits

noreply@blogger.com (Best Radio Commercials.com) — Tue, 19 Feb 2008 23:55:00 +0000

Plan Now for Stimulus Package Profits
Your target customers will likely have an extra $300 - $1200 burning a hole in their pockets in the coming weeks. This extra spending money is thanks to the recently approved economic stimulus package. Will your target customers spend this new found money with you? More importantly, will they REMEMBER to spend it with you?

Bottom line - If you want this money spent with your business, your business NEEDS TO BE TOP OF MIND with your target customers. When your customers get their checks, they need to think "Hey, I heard X-business is having that great sale, I have this extra money, I need to check that out". The only way to have this effect is to start planning your marketing campaign now.

On average, it will take 3-6 weeks of a consistent and creative marketing campaign to create Top-Of-Mind awareness for your products or services. Don’t miss the window to start a buzz campaign for your products or services. Starting a campaign when the checks are sent out, or shortly after, will put you behind the competition. You need to create a sense of urgency in your target customer’s minds now, before they get their checks.

How do I create BUZZ?
Speak the language of your customers! Talk about what they are talking about – frequently and in the places they are! The BIG 2 effective communicators – Radio and E-mail marketing. Since the stimulus package was announced, people have been thinking about what they will do with their checks. Address this throughout your marketing campaigns! Tie in the checks they will be receiving to your products or services in a simple, to the point campaign.

Radio
Radio is the venue I've seen work for hundreds of people. Why? Because they advertised consistently with a clear call to action message. There is no other medium that can effectively reach as many people at one time, in so many places. A consistent and a focused approach are key factors. Read my article "how to buy radio" for details on how to target your specific customers effectively.

E-mail marketing
This will only work if your customers trust you, and you maintain a good reputation in your customer’s inbox. If you have a positive in-box reputation, I highly suggest using E-mail Marketing in combination with 1-2 forms of other marketing to solidify the top of mind placement you are looking for. E-mail marketing on its own, will not be enough. But it is a great way to re-enforce top-of-mind awareness for your product or service.

There are countless venues of marketing to get your message out. Combining these venues with Radio and/or an Email marketing campaign could be a ticket to large profits as your target customers head out to use their stimulus check.

If you have any questions, or would like to discuss a custom campaign for your business, feel free to call or email me anytime.

Tony Brueski
http://www.bestradiocommercials.com
tony@bestradiocommercials.com
(231)468-9972

Business Podcasting - Right Place, Right Time?

noreply@blogger.com (Best Radio Commercials.com) — Fri, 08 Feb 2008 22:36:00 +0000

You hear the term "podcasting" all the time. But what exactly is it, and is it anything you should be thinking about?

What is it?
Simply put, a podcast is an mp3 audio download from a website designed to inform and entertain anyone who downloads it (think of it as an entertaining radio program that can be listened to on any computer or mp3 player at any time). Many businesses are offering podcasts on their websites that discuss issues important to their target customers.

What can it do for business?
For example, Swift Auto Repair may offer a podcast on its website that offers tips for keeping up on car repairs, or trends in the auto industry. Swift Auto Repairs podcast is offering a useful resource to its target customers. The ROI is the top-of-mind awareness created for Smith Auto Repair. When listeners need a product in relation to what was discussed, Swift Auto Repair is the first business that comes to mind. That customer may also send friends to Swift Auto Repairs website to listen to the podcast, resulting in viral marketing.

Who is listening?
If you have a website, anyone and everyone who visits could be a listener to your podcast. The amount of people in the US who listened to podcasts increased by 18.5 Million in 2007. This number continues to grow dramatically as more and more websites and businesses are offering podcasts to their customers. Its predicted that by 2010, the total podcast audience in the US will reach 65 million. Bottom line, "if you offer it, they will listen."

How is it done?
Luckily, you don't have to be a "professional broadcaster" to have your own podcast. Most business that use podcasting, work with a professional host that leads the show, with the business owner acting as the guest - sharing their knowledge on the topic or industry of discussion. These podcasts emulate radio programs, and have a true competent and professional sound to them. Featured guests from with-in a selected industry, listener emails and letters are also popular features of a business podcast.

What does it cost?
This depends on what is all involved in your podcast and who you select to work with. If you decided to record it yourself without the help of a professional, your only costs would be a microphone and sound editor software. If you wanted a truly professional sound, there are several companies that offer assistance. Prices vary from business to business, however on average it should cost no more than $500 per podcast (Beware of people who price gouge for $1000's of dollars for such a service). If you figured very conservatively "20- 40 peoplel listen to your podcast and use your services because of it" your ROI could be huge. For suggestions on professional podcasting companies, feel free to contact us.

Right Place Right Time
With the evolution of the podcast hitting the mainstream right now, we are sitting at the critical "Right Place, Right Time" state. With-in the next 1-3 years your competition will likely be offering a podcast on their website. If neither of you are podcasting at this point, now is the perfect time to beat them to the punch and create an established base of loyal listeners and customers who rave about your knowledge and service! If you are ahead of your competition's podcast by 1-3 years, you will be THE trusted source for information in the medium.

Questions? Need advice on a how to get your podcast created?
Feel free to contact us anytime.
http://www.bestradiocommercials.com
tony@bestradiocommercials.com
(231)468-9972

Effectively Communicate with Your Customers

noreply@blogger.com (Best Radio Commercials.com) — Thu, 07 Feb 2008 22:46:00 +0000

PROBLEM:
You have a friend, colleague or even worse, a competitor who is having phenomenal success communicating with their customers through their radio commercial or marketing campaign... However you're not, or have no idea how to be?

We're going to examine one of the many possible factors that could be the cause of this. It could be the "Ease of Contact" between you and your potential customer. This is a problem I see all too often. Its quite simple to fix, unfortunately often times be overlooked.

Its very easy to throw away thousands upon thousands of dollars on advertising if your customers don't have a SIMPLE way of getting in contact with you. Even with an intriguing commercial that catches the attention of a potential customer. You will completely loose that open door you've created if you slam it shut with a complex or un-memorable phone number or website.

I've had several new customers come to me with this dilemma. I always stress a very simple rule to them: Keep It Simple

No one is going to remember "Call 316-672-8901" No matter how often it is repeated. Or "visit double-you, double-you,double-you, dot my business dot com slash great deals slash radio sale". NO ONE, No matter how photogenic their memory
will retain this information when they need it. People will hear the random combination of numbers above as just that, a random combination of numbers, NOT a phone number. The brain is not equipped to retain information this way. When trying to recall the web address above, will recall it in the wrong order, often times with words that were never even used.

You may reason with yourself, "If its important to them, they will remember it... Right?". Wrong.

Often times radio advertisers will connect with hundreds if not thousands of potential customers. However, only a fraction will become real customers because only a few were able to recall the information needed to follow through. Because all too often, this information is poorly communicated. However, hundreds if not thousands, WANT TO FOLLOW THROUGH. Although many can't recall how to due to poor communication.

SOLUTION #1
Simple Number. There are some GREAT vanity number services out there. Services that can give you numbers like - 1-800-NEW-CARS to 1-800-NEW-HOME. Using numbers like these, or a SIMPLE web address in your radio advertising is a KEY to the success of your business.

Plus some vanity number services provide you with AMAZING tracking data on every single person who calls your number. Everything from their address, household income, time of call, date of call, medium from which they got your phone number,
and much, much more. All of which is great information to have when it comes to building up a customer database, and track effectiveness of a commercial campaign. Even if your not having your commercials produced through us, feel free to contact
me for a recommendation on some great vanity phone number services that could transform your advertising!

SOLUTION #2
Simple Web Address. This one is simple. If you sell chocolate, try to have a web address such as "lovechocolate.com" or "eatchocolate.com". Something simple and physical. Not "www.ignieseandsons-chocolatefactoryandtours.com" or even worse
"ignieseandsons-chocolatefactoryandtour.com/radio". With the thought of adding the "/radio" to help "track" your marketing. Doing this tracks nothing other than the fact that people don't know how to spell the name of the business, remember the dash between words and the slash radio at the end.

Even if you have an existing website, the $5 a month it may cost to buy a referring domain to your existing site could be worth it 1000x over if you give your customers a simple address to remember.

Feel free to call or email anytime
Tony Brueski
(231)468-9972
tony@bestradiocommercials.com
http://www.bestradiocommercials.com