Social networking is often dismissed as a time-wasting distraction. But on the other hand, it can help facilitate an open-ended culture that values transparency, collaboration and innovation.

Most important, it can be an effective way to build a customer-centric organisation that not only communicates authentically, but also listens to stakeholders and learns from that interaction.

Social networking can be used not only to communicate, but also to learn from employees, suppliers and residents.  Many organisations spend large sums trying to find out what people think of them. Listening to feedback on Twitter or Facebook offers a more effective and cost-efficient way of learning how to approach issues.

If you want to join the party, but are still waiting for your invite, call or email us at Marketing Impact.

Working with Radian, we chose to create this micro-site for people to visit and click through to pages that specifically interest them.  A different approach to previous annual reports, but a creative and modern way to tell a story.

It’s a fantastic achievement, and great credit to the team, to receive this prestigious gold standard for public relations services.

Central to this was their vision ‘where people flourish’, where we presented a bright and colourful floral design suite, with multi-disciplinary aspects such as video, printed literature, exhibition banners and promotional gifts.

We scripted and produced a video of Sascha talking to Radian’s Chief Executive, Lindsay Todd, about personal and team goals. The video was shown concurrently across many different locations at the same date and time.

It takes on a vector feel and features some familiar shots of Surbiton high street. The journey ends with a colourful panoramic photograph of our Studio. View the YouTube version