Marketing Integrity

You’re Still Here?

David Tonen — Fri, 03 Feb 2012 03:49:02 +0000

Don’t you have anything better to do? Go on…get going! Go.

Honda’s extended 2012 Superbowl ad that plays off a classic movie from our past…

If you cannot see the video, please click here…

Knowing Your Audience

David Tonen — Thu, 19 Jan 2012 13:07:27 +0000

We are just a couple weeks away from the 2012 Superbowl Ads weekend. One of my favorite times of the year…for the game and for the ads! The smart companies, who have invested a ton in their ad production and placement are leveraging social media to advance their marketing reach and impact.

Volkswagen knows that one of their core demographics is the Star Wars generation. To to play on that nostalgia, they have created another ad themed around this and integrated…dogs. People of all demographics like animals in ads don’t they? The combination is a perfect mix that makes you want to watch it more than once. It is sure to be a hit with viewers and sure to help their brand impact. It will also go viral through social media. And this is just the “teaser”.

What could churches do to be more creative to connect with people in their communities. Be inspired!

If you cannot see the ad click here…

So, does this ad resonate with you?

Technology Just Makes Sense

David Tonen — Tue, 17 Jan 2012 12:51:08 +0000

Sometimes, Dilbert just says it perfectly…

In 2012, I Hate Religion

David Tonen — Fri, 13 Jan 2012 13:54:10 +0000

I am trying to re-calibrate my life. Everyone needs to do that right? I am not talking about starting a new year and making a whole ton of resolutions that I will never keep. I am talking about assessment.

2011 was a phenomenal year for me. I ran my church marketing and communications company full-time for the full-calendar year. It was an amazing journey and an amazing privilege to work with so many ministry-passionate clients. I started a church communications podcast, teamed up with a great bunch of guys to launch a Christian Business Magazine, and served in my Halifax church as a leader. The year was busy and a blast. I have never enjoyed my career more.

I love writing. I love sharing my knowledge, experience, and opinions. So, I really have enjoyed blogging here in the past. In 2011 however, my writing was sparse and inconsistent. I want to recalibrate my schedule in 2012 so I can be “here” more often. I really feel that one of my mandates from God is to educate church leaders on why and how they can communicate their ministry story with greater effectiveness.

So, I a coming back online and I am actually scheduling my writing times with the intent that this will bring forth consistency. I am praying God will keep me on track.

As I start 2012, I want to re-affirm that I love Jesus. I am taking many purposeful steps to spend more time in relationship with Him every day in my personal and business life. This is not about me being religious. I hate religion and so did Jesus. I love my ever growing relationship with him and I love representing him in all I do. I would encourage you to recalibrate some things in your life this year in the pursuit of relationship too. I know from personal experience…that you’ll never regret it.

So, this video below (click here if you cannot see it) really resonates with me and it sums up my pursuit for relationship with God because I Hate Religion too!

God’s Not Dead

David Tonen — Tue, 10 Jan 2012 17:36:53 +0000

I realize we are already 10 days into 2012 but I thought I would start off the new year of posts here with a statement:

God is Not Dead

I think the Newsboys sum that up nicely in their latest music video. If you cannot see it below, please click here.

Merry Christmas…from the Tonen’s

David Tonen — Sun, 25 Dec 2011 20:01:50 +0000

Like it? Create your own at GoAnimate.com. It’s free and fun!

If you cannot see the video…click here…

Inspiration: Live Your Faith

David Tonen — Sat, 24 Dec 2011 15:49:36 +0000

I just discovered this video but I am inspired to share it because it should encourage us as Christians to live out our faith.

John 13:35 ”By this all men will know that you are My disciples, if you have love for one another.”

Click here to see video.

Social Media Revolution 2011

David Tonen — Fri, 23 Dec 2011 23:04:27 +0000

Interesting stat: 93% of marketers use social media for business.

Now consider your church…are you using social media to reach people for Jesus?

Click here to view video if you cannot see it.

Are Magazines Still Relevant in 2011?

David Tonen — Sun, 16 Oct 2011 09:46:03 +0000

You may be wondering what happened to me…

It has been a busy time over the past few months and finding time for blogging has indeed been a challenge. It certainly has not been due to not having something to say or not wanting to! One of my side-projects has been a new magazine that I have been involved with. A group of us felt felt there was a need for a magazine that would encourage Christians to live out their faith in the workplace. So, we have launched a Christian business magazine called Integrity.

The first edition is now published in print and digital format. I welcome you to take a look and provide me with any feedback. I welcome it all! And at the same time I want your response on this question…given our curent culture and media spectrum, are magazines still relevant today?

Open publication – Free publishing – More christian

David Tonen is the Marketing Navigator for MinistryStory.com a church marketing and communications company helping church leaders to communicate with greater effectiveness, impact, and excellence.

Google Plus: Do You Need It?

David Tonen — Wed, 27 Jul 2011 13:35:45 +0000

So, the latest “social media” network is called Google Plus. It has been in play for almost 4-weeks now and is still accessible by invitation only. If you want an invite so you can check it out, I still have some I would be happy to share with you – just leave a comment below.

So many social tools, so little time right? So what should you do with this shiny new one from Google? Well the video below will give you an introduction to it and I have some thoughts that I will share in the coming days on how I see this being important to churches and church leaders. For now, enjoy the video: