Marketing Integrity

What Position Should Your Church Take?

David Tonen — Mon, 30 Apr 2012 14:47:09 +0000

In Episode #23 of the Ministry Story Podcast I talked with Mark MacDonald and we discussed what brand postioning is and how important it is to your church’s communications strategy and effectiveness.,

Listen to How to Position Your Church

Tips to Promote Your Church Event

David Tonen — Tue, 27 Mar 2012 14:22:59 +0000

In Episode #22 of the Ministry Story Podcast I talked with Adam Fry and we discussed some strategies and tools you can use to promote your next church event.

Listen to How To Effectively Promote Your Christian Event

My Story: Integrity Magazine

David Tonen — Thu, 23 Feb 2012 14:08:17 +0000

If you don’t already know my story (the spiritual and the business stories) then I invite you to read the Winter 2012 edition of Integrity Magazine…it will tell you all you need to know!

I welcome your feedback and comments. If you or anyone you know would like a copy of the print version send me your mailing address (via email @ David@DavidTonen.com) and I will gladly mail you a free copy.

You may read the digital magazine embedded below or via this link.

Open publication – Free publishing – More business

You’re Still Here?

David Tonen — Fri, 03 Feb 2012 03:49:02 +0000

Don’t you have anything better to do? Go on…get going! Go.

Honda’s extended 2012 Superbowl ad that plays off a classic movie from our past…

If you cannot see the video, please click here…

Church Leaders Should Be Networking

David Tonen — Fri, 20 Jan 2012 15:16:07 +0000

In Episode #21 of the Ministry Story Podcast I talk with Matt Whitman and he shares some practical ways that church leaders can be networking in their communitues to have greater influence and impact representing Jesus.

Listen to Are You are Card-Carrying Reverse-Networking Leader?

Knowing Your Audience

David Tonen — Thu, 19 Jan 2012 13:07:27 +0000

We are just a couple weeks away from the 2012 Superbowl Ads weekend. One of my favorite times of the year…for the game and for the ads! The smart companies, who have invested a ton in their ad production and placement are leveraging social media to advance their marketing reach and impact.

Volkswagen knows that one of their core demographics is the Star Wars generation. To to play on that nostalgia, they have created another ad themed around this and integrated…dogs. People of all demographics like animals in ads don’t they? The combination is a perfect mix that makes you want to watch it more than once. It is sure to be a hit with viewers and sure to help their brand impact. It will also go viral through social media. And this is just the “teaser”.

What could churches do to be more creative to connect with people in their communities. Be inspired!

If you cannot see the ad click here…

So, does this ad resonate with you?

Technology Just Makes Sense

David Tonen — Tue, 17 Jan 2012 12:51:08 +0000

Sometimes, Dilbert just says it perfectly…

In 2012, I Hate Religion

David Tonen — Fri, 13 Jan 2012 13:54:10 +0000

I am trying to re-calibrate my life. Everyone needs to do that right? I am not talking about starting a new year and making a whole ton of resolutions that I will never keep. I am talking about assessment.

2011 was a phenomenal year for me. I ran my church marketing and communications company full-time for the full-calendar year. It was an amazing journey and an amazing privilege to work with so many ministry-passionate clients. I started a church communications podcast, teamed up with a great bunch of guys to launch a Christian Business Magazine, and served in my Halifax church as a leader. The year was busy and a blast. I have never enjoyed my career more.

I love writing. I love sharing my knowledge, experience, and opinions. So, I really have enjoyed blogging here in the past. In 2011 however, my writing was sparse and inconsistent. I want to recalibrate my schedule in 2012 so I can be “here” more often. I really feel that one of my mandates from God is to educate church leaders on why and how they can communicate their ministry story with greater effectiveness.

So, I a coming back online and I am actually scheduling my writing times with the intent that this will bring forth consistency. I am praying God will keep me on track.

As I start 2012, I want to re-affirm that I love Jesus. I am taking many purposeful steps to spend more time in relationship with Him every day in my personal and business life. This is not about me being religious. I hate religion and so did Jesus. I love my ever growing relationship with him and I love representing him in all I do. I would encourage you to recalibrate some things in your life this year in the pursuit of relationship too. I know from personal experience…that you’ll never regret it.

So, this video below (click here if you cannot see it) really resonates with me and it sums up my pursuit for relationship with God because I Hate Religion too!

God’s Not Dead

David Tonen — Tue, 10 Jan 2012 17:36:53 +0000

I realize we are already 10 days into 2012 but I thought I would start off the new year of posts here with a statement:

God is Not Dead

I think the Newsboys sum that up nicely in their latest music video. If you cannot see it below, please click here.

Merry Christmas…from the Tonen’s

David Tonen — Sun, 25 Dec 2011 20:01:50 +0000

Like it? Create your own at GoAnimate.com. It’s free and fun!

If you cannot see the video…click here…