Learn All About Marketing

Best Movies to Learn About Marketing Strategy

noreply@blogger.com (Admin) — Fri, 07 Sep 2012 18:24:00 +0000

This is the post that will totally change your mind. You don’t always have to learn about marketing through practices or courses. Despite of the fact that practices makes perfect, but sometimes to learn the marketing strategy we only need to analyze our surroundings. Even we can learn it from the movies. There are lots of movies that contain a great marketing strategy that you can learn, only if you realize that it was there!

Therefore, we have selected some of the best marketing movies that you can watch to learn about marketing strategy. Please note that we don’t serve the download link here but only showing the trailer (courtesy of YouTube). If you want to have these movies, you can buy it from your local DVD seller.

Our selected top marketing movies

Best movie about marketing #1: The Joneses (2009)

Of course, this movie bluntly tells us about the marketing strategy! This movie tells about a fake family, the Joneses, which are formed to promote their clients brands and persuade their neighbor to buy that product. Demi Moore, Amber Heard, and David Duchovny will reveal you their tricks of how to indirectly convince people to buy a product.

On our personal rating, this movie has the score 10 out of 10. This is a must-see movie for you who want to study about marketing.

Best movie about marketing #2: The Social Network (2010)

Another good marketing movies for you who interested in marketing. An American drama film that tells about the history of Facebook, a famous social networking sites today. Learn Mark Zuckerberg’s (played by Jesse Eisenberg) marketing strategy to promote Facebook until it reach the top of popularity.

Our personal rating for this movie is 9 out of 10. Since this is a drama movie, it involves a lot of talk and may be boring for some people. But if you can get the point, you will learn a lot about marketing from this movie.

You can learn marketing strategy from the movies!

Well, that was our choice of the best marketing movies. If you disagree with us or you have a better movie for marketing study, you can share it in the comment form.

How to Utilize SEO and Social Media for Better Marketing

noreply@blogger.com (Admin) — Tue, 07 Aug 2012 12:00:00 +0000

Do you have any idea of how strong the impact of SEO and social media in marketing? If combined properly, they’re very likely to be the most effective marketing in this era of technology. In comparison, social media marketing may be faster in bringing brand popularity, but we certainly cannot underestimate the SEO ability to generate profits. Of course it’ll be very nice if we can have both, the brand that is quickly recognized by the public and the maximum profit.

I’m assuming that you are already familiar with the technique of SEO and social media marketing because I won’t explain it here. You surely know that SEO is very tricky and needs a lot of trial and error. On the other hand, social media marketing is easier to do but still need your consistency. By running both simultaneously, it means that you are ready to give your time for the long process. But don’t worry, the result will worth the sacrifice. And once everything is established, all you left to do is monitoring the growth of your business.

Well, to save your time in reading, here’s how to integrating SEO with social media to boost your marketing.

Combining SEO with social media marketing

People log in to social networking sites like Facebook and Twitter to without having a specific mind about what they are searching, but they expecting something worthwhile as they get in there. Psychologically, this is a great opportunity for you to suggest them with something, moreover if you have a good relationship with them. Create a post containing a hint of your product or service. It will appear on their timeline or news feed. If they are interested with it, they will begin seeking for more information about it and almost certainly to perform a research with the help of search engine.

Here is where the SEO takes part. Assume that you already put enough effort on SEO and your website already becomes the top of the search result with the targeted niche, then the chance of people to find content is high. People that comes to your website through the search engine is to find for a specific product or service, and they already have a clear aim in their mind of what they looking for. So make sure you provide them with the information needed on the site and give them the ease of online purchasing.

That is how you exactly combining the benefit of SEO with social media marketing. Use social media to give people suggestion, persuade them to change their mind from “doesn’t need to buy” to “want to buy”. Then SEO is used to direct them to the information and purchasing your content.

Connecting SEO and social media

All the process has been explained above. It may look simple but however, it is hard to persuade people and make them interested. The SEO technique itself is never easy since different search engine like Google, Yahoo, and Bing have different algorithm too in deciding which sites to be displayed on the first page. Despite of it, it is highly recommended to try marketing by utilizing a combined SEO and social media because of its potential to create brand awareness and profit at the same time.

Better Email Marketing Management with List Building & Segmentation

noreply@blogger.com (Admin) — Fri, 03 Aug 2012 09:53:00 +0000

Email marketing is all about relationships with the customer. You are going to deal with customer via email. The main objective is to gradually brand yourself as a professional on the subject as well as constructing a two-way relationship with all of your subscribers in order to make them become a loyal customer. It is important to know which subscriber that shows interests in your business because they will be your key to make profit. Therefore, you have to build a list of subscribers for your email marketing, specifically targeting the right segment, and then provide them with valuable content.

How to build the email marketing target list?

Building a target list doesn’t mean randomly put any email address to the list. The marketing management theory has explained us to give positioning to a product in such ways that make people feel the need to purchase it. The same thing applies for email marketing as well. So, it is best to have subscriber that willingly subscribe to your newsletter, because it means that they are interested in your business content and feel the needs to keep in touch with the latest updates of the business. Here are some ideas for you to find subscriber that are willing to receive your email marketing:

1. Utilizing business network
Business network has always been the first choice to find potential subscriber candidates and personally build relationship with them. In a specific business network, it is easier to choose the target because all of the subscriber candidates supposed to have interest in your business content (Of course, that’s why they are in the same business network as you). For example, in a meeting, people usually exchange business cards. You will have their email, so take this as a chance to offer them the latest updates of your business via email. Make sure they permit you to send your email newsletter.

2. Trade show, seminar, and event
If they pay to come to your show, means that they are really interest to the business. It is a great chance to collect their email address by using guest book and ask their permission to send regular email.

3. Using sign-up forms or product shipping forms
Make sure you include the benefit of signing up for the newsletter subscription. According to one of the marketing management elements, which is differentiating, you have to convince the subscriber candidates of why your newsletters are more valuable than others. When they are agree to subscribe, ask them how often they would allow us to contact them.

4. Website or blog
Include the newsletter/updates subscription form on your website or blog, so customer can follow any new updates on your content via email.

List segmentation for email marketing target

Segmenting and targeting are two elements that cannot be separated in marketing management. So all you have to do after building the target-subscriber list is dividing them either by demographic or interest (segmenting). Then you can send email with relevant and valuable content to the specific target (targeting) based on how you divide them. With this way, you will be able to meet your customer needs and wants, as well as improving your sales result. And that’s how you do your email marketing.

Email Marketing Best Practices

noreply@blogger.com (Admin) — Mon, 30 Jul 2012 02:52:00 +0000

Many marketers are now doubted the success of email marketing since many people always ignore their email. In fact, if it can be used correctly, it can be a very strong marketing technique. Email marketing is still one of the most effective ways in direct marketing. It allows the customer to communicate with the marketer/seller and develop a relationship based on value and trust. However, if it done incorrectly, marketing via email may lead to the collapse of product image. To avoid this from happening, marketers must often practice in using email as their marketing tool.

Important elements of email marketing

Not having enough experience in using email marketing may cause your email to be ignored or blocked. In order to make sure that the message sent to its destination, some of these important practices should be considered:

Subject lines
People may say “don’t judge a book by its cover”, but in fact, who among you who wants to take a risk to buy a book that has a cover that is not interesting - unless you already know its content - ? The same thing applies to the subject line for email marketing as well. Be specific in your subject line so it will sound both interesting and convincing. Don’t make it too long or too short and use the capitalization of each word correctly. Avoid using the dollar sign ($) and repeated punctuation so your email is not marked as spam, either by the system or by the recipients itself.
Wrong example: “[TODAY ONLY] Order our products now for only 10$ - FREE SHIPPING!!!!”
Right example: “Get 25% off and free shipping for all our products today”

Text body
Nowadays, most of the email clients are able to display the HTML messages. There are numerous benefits of sending your promotion-mail as an HTML message. But the problem is when the customer turns off their HTML viewer on the email client or it doesn’t support the version of HTML that you used. Based on this reason, you should consider of creating the text version of every sent email. Or, upload the HTML message to your website and give your customer the link in your email.
Example: “ Dear customer, your monthly newsletter is now available. However, your email client doesn’t seem to support HTML or the feature may be turned off. But, you can read it online at http://yourwebsite.com/thismonth/newsletter.html ”

Timing of delivery
Each individual has their own professional time to handle email. If you’re sending emails to a company or firm, it is advisable to send out an email marketing message between 9 am – 3 pm on Tuesday – Thursday. Why? Because Monday is usually a busy and hectic day so there is almost no time to open a newsletter email, and emails are often ignored in Friday prior to weekend. But if you are emailing a personal customer directly, the ideal time is between 5 pm – 8 pm on Friday – Sunday because they are very likely to be online over the weekend and have more spare time to read your message.

Frequency of delivery
As well as the timing, managing the sending frequency of the emails is also important. It is better to send a high-quality newsletter per month than a daily but low-quality newsletter. Or, let the customer itself to decide which mailing frequency that they prefer, by giving them the choice on the sign-up form.

Personalization
Improve open rates and response rates by adding some personalization to your email marketing. Make use of the mail-merge feature on the email clients.

The best practices for email marketing

These practices will be useful for you, along with the experience you gained by interacting with customer via email, it will minimize the possibility that your email is ignored or blocked by the customer. The best email marketing practices may lead to the growth of your subscriber list as well as building a strong relationship with them resulting in increasing on sales.

Social Media Marketing Plan With Twitter

noreply@blogger.com (Admin) — Sat, 28 Jul 2012 17:59:00 +0000

Twitter can be a good addition for your social media marketing plan. After showing your existence on Facebook, you can continue it in the world of Twitter. Twitter was launched in 2006 and never designed to be a social network. It was originally a social bookmarking site that offers the ease of use and simple user interface. This result in the increasing number of users, which made Twitter decides to transformed itself into social networking sites. Until now, Twitter has recorded to have more than 500 million users worldwide. Of course, this is good as your social media marketing target.

Twitter social media marketing plan

Twitter is simple and easy to use. Here are some tips to optimize your Twitter marketing plan:

1. Brand your Twitter account
Include a photo or logo in your profile, this will help people in recognizing your brand. When you are famous enough, you can request to Twitter to verify your account. Give a link to your Facebook fan page or website.

2. Use your business keywords
Your business keywords should be included in your description on Twitter. Also on every tweet you make should contain at least one major keyword.

3. Build followers network
Target a large followers network. Listen and communicate to your followers to build the customer loyalty.

4. Tweet your content
Promote and market your content and ideas by tweeting them to your followers. You can also follow some similar business to you and retweeting their content. This will help in strengthen your positioning.

5. Make sharing easy
Set your account to public so followers can retweet your content with ease. A retweet will help so much in increasing brand awareness.

6. Monitor the competition
Create a live feed on your business name to see what the world is saying about you. Do this by including a unique hashtag on your every tweet.

Benefits of social media marketing with Twitter

Twitter is a great tool to market your business. By using Twitter, you can monitor the competition in real time. You can also target industries and niches globally. The best part of Twitter is that it can be automated using an application like SocialOomph or Hootsuite. This is why Twitter can also be a good choice for social media marketing.

Social Media Marketing Plan With Facebook

noreply@blogger.com (Admin) — Sat, 28 Jul 2012 09:14:00 +0000

If you’re thinking to start your social media marketing, then Facebook may be the best choice. Why Facebook? Of course, we can’t deny that it is still the most popular social networking sites in these recent years. The numbers of users also continue to increasing. A study proves that one in three internet users will always accessing Facebook every time they’re online. Facebook is like a big sea full of fish, therefore this is the best place for you to throw your nets; or in this case, it is the best place for you to start your social media marketing.

Facebook social media marketing plan

Facebook has all the best online marketing features. Utilize all of that features in order to be success with your social media marketing plan.

1. Create a fan page
The root of your entire Facebook marketing plan goes here. You will need a personal profile in order to create your business fan page. Don’t worry, you can always switch between your personal profile and your business fan page. Encourage customers or targeted customers to become fans of your pages, and then start to use your fan page to share information via status updates or wall posts about your business. Make use of multi-media features such as photos and videos to create more interactive communication with your customer.

2. Create a discussion group
Groups is a better place for the customers to form a community and have more active discussion about your business. It also enables you to send message directly to all of their inbox once they’ve become the member. This way will result in stronger brand awareness.

3. Create a contest and poll
Make a contest for the customers that utilize Facebook features such as “Upload your photo while using our product to win a special prize”, etc. Just be creative and make sure you include a poll to let the customers choose the winner itself.

4. Give a reward for the loyal customer
This will encourage the customer to always support your business. A happy customer on Facebook will help in promoting your business to their friends.

Benefits of social media marketing with Facebook

Facebook has the biggest number of users. It offers many benefits to your business, since most of all their marketing features are free. There are also other effective marketing features in Facebook such as Facebook ads that it’s totally worth to try if you have more budgets to spend. Be creative, unique and consistent. That way sure will attract the people on Facebook attention and brings success to your social media marketing.

What is Marketing Management & Its Function?

noreply@blogger.com (Admin) — Wed, 25 Jul 2012 17:33:00 +0000

Marketing management means all process that included in marketing activities, which is planning and executing the conception of pricing, promotion, and distribution of a product. A good marketing is triggered by very careful planning and implementation of the most up-to-date methods and tactics. It becomes both art and science since marketers make an effort to find innovative ways to fix the complex problems among the extreme changes in the 21st century marketing environment. Marketing management concerned with the practical applying of marketing techniques and the utilization of the resources and activities to fulfill its task to achieve the company goals.

The process of marketing management

Marketing management cannot be separated from a good strategy planning in order to achieve the desired result. A good marketing strategy always consists of four major things as explained below.

Segmenting – It means dividing the whole market to a smaller segment. Segmentation may based on the geographic criteria such as nation, states, regions, etc. Market segmentation can be based on the demographic variables too; for example: age, gender, religion, income, etc. It also doesn’t rule out the possibility to make a market segmentation based on psychological condition of the customer such as lifestyle, personality, behavior, etc.

Targeting – The market segmentation is not done without a purpose. After dividing the market into a smaller area, the marketing have to be focus only on some specific areas. Choose the market segment that responds positively to the product. By focusing on specific target marketing, it will open the opportunity to become the market leader on that segment. After one segment is successfully “occupied”, it will be easier to “occupy” the other segments and possibly the whole market.

Positioning – After the target marketing is decided, the next step is creating an identity of the product to the customers mind. Every segment has different characteristic so it’s important to analyze each of them thoroughly. Position the product in such ways that made customer realize that it suits to what they want and feel the needs to purchase it.

Differentiating – A competitor may have chosen the same target marketing. So the last step is to create the uniqueness of the product that sets it apart from competitors and offer the customer with the advantages that they can’t have from competitor products.

Marketing management function

Marketing management is vital in every aspect. Even if you have the most innovative product that can change the world, it will be no use if you can’t market it. Therefore, the role of marketing management is to help in planning and implementing the strategy to publish your product, and market them in the right place to provide income for your company.

Effective Social Media Marketing Strategy

noreply@blogger.com (Admin) — Mon, 23 Jul 2012 14:49:00 +0000

Social media marketing is form of online types of marketing that utilize many social networking websites as its marketing media. Who among us that is not familiar with Twitter or Facebook? In recent years, these sites are becoming very popular in all over the society. The growing number of social networking site users that always increasing sharply every year making social network sites become a promising field for marketers. Social media marketing can provide lots of benefits such as direct traffic to your website, easier to analyze the customer behavior, growing brand awareness, and maximize the chain of publication.

How to become success in social media marketing

Planning the social media marketing strategy is not much different from other ways of online marketing. It will need you to create an account, adding “friends” of “followers” (in this case you have to add your targeted customer as your “friends” or ask them to become your “followers”), and then start to interact with them. Your inclusiveness to the customer may help you so much in the progress. Here’s a simple to-do list for you who wants to be success in socmed marketing:

Know the passion of your target customer. Join in a community that accordance with that passion. You can analyze the needs and wants of the customer. Use the analysis result as a consideration in making your product.
Publish your product in multiple networks such as Twitter, Facebook, Youtube, Google Plus, LinkedIn, etc. Utilize them to spread information about your content and give them feedback, response to their comment or post as fast as you can. Publishing your content in a social bookmarking site like Digg, StumbleUpon, Delicious, Reddit, etc will also help you in spreading your brand.
Publish various multimedia contents, such as images, video, ebook, newsletter, etc. This will help your customer in visualize your product.
Measure and monitor the result. The number of your followers/friends/viewers/visitor is not you indicator of success. Check how much the society influenced to your product, this will help you in making your product to be better.

Consitency in social media marketing

Creating your online presence may be easy, but developing it to provide income is difficult. Many marketers know the tactics above, but still fail in social media marketing because of their lack of consistency. Social media is not a short-term campaign. You have to keep your campaign alive because lots of new information will fill the media each day, replacing the old ones. Therefore, a consistency is needed in social media marketing.

Smarter Email Marketing Tips

noreply@blogger.com (Admin) — Sat, 21 Jul 2012 19:17:00 +0000

Email marketing is a profit making message that delivered straight away to several people using electronic mail or we usually called it “email”. The target is usually a new potential or current customer; with advertising, business request, or selling as it content. Email marketing is one of the most powerful types of marketing approaches – since it presents information in a private environment – but only if we can utilize it properly. How to make an email marketing work? The answer is actually simple: give valuable information for your customer, not a hourly newsletters that waste their time.

Tips to make your email marketing works better

Beside the email content, there are some other aspects of email marketing that needs more attention in order to make your email not ended in your customer junk box.

The headline
How to write subject line that encourages people to read the content of your email marketing? Instead of using words that sounds like an advertisement, use words that promising the customer that your content is useful and specific in such ways, so people will feel the urgency to open your mail. The shorter the headline, the better it will be.

Greetings
A warm greeting that is specifically dedicated to your customer in personal can encourage them to read your content. There are a lot of HTML/Javascript on the internet that can help you with this.

Do not spam!
Yes, this is what people usually do with email marketing. They sent an email with no valuable info inside, but they give lots of spamming links with a “Click here!” anchor text instead. They may be hoping the customer to click the link and direct traffic to their website, but what will the customer actually do? They click on the delete button and they may black-listed you. So, why don’t you just write the complete information right in the email? If you want traffic for your site, just place the link on the bottom of your mail. If they really interested in your information, they surely will head to your website for more information.

Interaction with customer
To build strong relationship with your customer, the way you respond to them is all that matters. I know it’s impossible to respond all of your 1000 customers at once, but luckily most of email provider has an autoresponder feature. Of course, it is better if you have real humans to monitor and reply to your email marketing.

Email marketing, the strongest online types of marketing

Email marketing is one of the types of marketing that works in broadcast but received in personal. This is an advantage that makes it to be more efficient. Unfortunately not every marketer knows how to operate this powerful marketing tool with proper. But after reading this post, I hope you now realize the right way to use email marketing.

The Essence of Marketing Research

noreply@blogger.com (Admin) — Sat, 21 Jul 2012 08:02:00 +0000

Marketing research is an organized structure, compilation, examination, and reporting of information and conclusions about a certain marketing situation that dealing with the company. It’s never restricted to large companies with huge budgets only. A small company may do the marketing research too. Small companies may also use the services of a marketing consultant firm or conduct research in creative and affordable ways, such as using students or professors to plan and carry our products to analyze it (much cheaper than hiring a marketing consultant), gather information through the internet, or even trying out competitors product.

Marketing research process

Step 1: Determine the Issue
Determine the issue precisely. It must not be too general or too narrowly. Set a specific research purpose to keep you in the way.

Step 2: Build the Research Strategy
In building the marketing research strategy, you should be considered such things like: Data sources – it is best to combine the freshly gathered data and data that already exist. Research approach – either via observation, survey, experiments, etc. instruments – you may using tools like questionnaire, qualitative measures, etc. Sampling plan - consider who will be the target of your approach and how many people, and how do you choose the respondents. Contact methods – either by mail, telephone, online, etc.

Step 3: Collect the Information
Be mindful in the data collection stage, because is the most likely lead to mistakes. The key in collecting data is to stay consistent with your research plan.

Step 4: Analyze the Information
Take out the conclusions by making a tabulation of the data, then it will be easier for you to develop the summary.

Step 5: Make the Decision
Review the progress again to ensure you have made the right decision.

When is a marketing research needed?

Research is the key to marketing decision making. The aim of marketing is to fulfill the needs and wants of the customer with your product, therefore the research and identify of your target marketing is needed. Marketing research is always needed all the time. It should be conducted prior to the product launch in order for it to be successful. It then continues on a periodic basis through all the stages of product life cycle using surveys, feedbacks and various other tools of marketing research.

The Importance of Integrated Marketing Communication

noreply@blogger.com (Admin) — Fri, 20 Jul 2012 03:04:00 +0000

Integrated Marketing Communication (IMC) is an approach to inform, persuade, and remind customers about the products and brands by using every elements of marketing communication. However, all of these marketing communications activities needs to be combined to provide a consistent message and get the strategic positioning. An integrated marketing communication should use this formulation in delivering message to the customer: what to say, how to say it, and who should say it. To execute the proper communications programs, marketers will require to determine which experiences and impressions that will give the most effect at each phase on the buying process.

Integrated Marketing Communication Activities

In integrated marketing communication, advertising is not the only one tool for sales and brand building. The key of this strategy is mixing both methods of marketing communication, which is mass and personal communication.

Mass Communications:

Advertising: any form of non-personal promotion of products via printed media (magazine or newspaper), broadcast media (radio or television), network media (internet or telephone), and display media (billboard, poster, or signs)
Sales Promotions: encourage customer to purchase the product by using consumer promotions (samples, coupons, or premium), trade promotions, and sales force promotions.
Events and Experiences: a sponsored program to create a relation between customer and the product brand.
Public Relations: promote the company image internally to the employees and externally to the customer.

Personal Communications:

Direct Marketing: communicate directly with the customer in personal via telephone, mail, fax, etc.
Interactive Marketing: online activities of programs that designed to engage the customer to raise the brand awareness.
Word of Mouth: spreading the experience of purchasing by people-to-people oral, written, or electronic communications.
Personal Selling: Face-to-face interaction with customer, making presentation, answering questions, and offering product.

Why integrated marketing communication is important?

We can split types of marketing in two major types: online and offline. In integrated approach, we deliver the information by utilizing both online and offline tactics. The goal is to catch the market segment by growing the user's experience and impression of the product. This has been proven to be effective in creating competitive advantages as well as boosts sales and profits. Now, it’s time to implement this in your business plan, use several shifting in your marketing and you will get the maximum result with the use of an integrated marketing communication.

Target Marketing Research for More Focused Business

noreply@blogger.com (Admin) — Thu, 19 Jul 2012 16:24:00 +0000

Target marketing is closely linked with market segmentation. It means dividing the market into small segment and focusing efforts on the specific groups of customer in the chosen segment. Getting the right target marketing is part of the effective business strategy. Firstly, you should build a solid image for the brand. Determine the target marketing for that brand is the next step in order to achieve success in marketing the product. After your segmented target has been decided then you can position your product in such a way that makes people would feel the need for that product.

Strategies to choose the right target marketing

Brand building
Brand is something that distinguishes your product with others. It must be specific and contains the summary of your company vision, mission, qualities, values, and other unique elements. Having a strong brand will make you easier to decide your target marketing.

Marketing research
Next step is gathering knowledge about your customer. Do some marketing research on the target market and divide them into categories such as location, demographic, etc. Collect data about your targeted customer such as their average age, gender, income, and lifestyle. The collected data is used to customize your product in such way to fill in the customer needs and wants.

Decide your focus
Finally, choose a market segment with the highest level of interest on your product. Find a way of how to grow the loyalty of your customer if you want to have them keep coming back to purchase your product. The best thing about a focused market is to become a well-known resource in that area. After that, you’ll find it easier to expand the wings of your company.

The importance of target marketing

Aiming at small area has a higher chance of a direct hit. By concentrating on a segmented market, a company may establish itself as an expert on the needs and wants of the customer in that area. This will make the competitor think twice before entering the same market segment. But remember, today’s customer is smarter than before. So it is important for you to know them well before making them your target marketing.

Types of Marketing to Publish Your Product

noreply@blogger.com (Admin) — Wed, 18 Jul 2012 16:06:00 +0000

There are several types of marketing that can be used to make your product or service known by the public. You can choose any types of marketing approach that works effectively to the customer, and suits your budget as well. Developments of marketing strategies continue to evolve along with the technological developments. The internet can be very helpful for you these days. But, the traditional ways such as printed ads, radio, or television also never disappoint. Also, don’t underestimate the power of mouth-to-mouth promotion. A proper combination of all types of marketing may result in the increase of your sales.

Types of marketing that commonly used

Online marketing
Marketing via the internet has proven to give results that are not inferior to conventional marketing. The increased number of the internet users is the main factor that strengthens the position of internet marketing. Email marketing and social media marketing are the best choice for you to publish your product because all of this service is usually free and it will be very effective considering the number of the user of this service. The Search Engine Marketing (SEM) can also be your option if you have more budgets to place your advertisement in a sponsored section of a search engine.

Offline marketing
These conventional types of marketing are still powerful, and even can be a good support for the online marketing. One of the examples is viral marketing, which utilizes a social community to spread the brand message quickly. Advertisements via billboard, flyer, newspaper, radio, or TV are also still the most promising marketing with great success rate. You can also try guerilla way such as graffiti, flash mob, or sticker bombing. These are fresh ideas that rarely thought of but have proven to boost the brand awareness level of a product.

Word of mouth advertisement
Giving your customer a promotion or unique offer like “buy one get extra one for free” or “free discount coupons for the next purchase” will motivate them to buy the product and spread this info to the others. Affiliate marketing can also be your choice. The customer will help promote your product indirectly as they promote their affiliate ads.

What are the best types of marketing?

It depends on your target marketing and your business needs. You should have considered the amount of your budget as well and spend it effectively. But actually, none of the types above that are better than other types. Every type has its own advantage and weakness, so the best solution may be a balanced combination of all types of marketing.

What is Marketing & What is the Purpose?

noreply@blogger.com (Admin) — Wed, 18 Jul 2012 01:06:00 +0000

What is marketing? – Most of people often mistakenly assume that marketing and advertising are the same thing. Yet the fact is that those two are completely different things. Marketing is an activity, while advertising is just one of the marketing tools. To help you with the understanding, you can imagine marketing as a bridge that connecting two islands; the “producer” island and the “costumer” island. Without that bridge, both of that islands population cannot reach each other. From this analogy, we can simply understand that marketing is the link between producers and costumers. But, the real definition is actually more than that.

What is marketing?

According to the American Marketing Association, marketing is the business activities that enable the producers to get in touch with the costumers, in order to provide them with the opportunities to purchase the product that they need. It is ended when somebody buys something. However, this marketing process is not that simple. What is marketing process? It is the flow of the product from the producer to the costumer. Producer started by attracting the attention which is not easy. Branding, packaging, and advertising are some of the marketing tools that can be used by the producers as their product identification. Producers also have to make sure that their product is reachable by the customer by the terms of location and price. Finally, selling is a process where the product has moved to the hands of customers who need it in exchange of money.

What is marketing element means?

In order for the marketing process to run smoothly, producers must ensure that they had considered all elements of marketing in their planning. The marketing element consists of:

Product: the product should meet the need of the customer, based on the result of marketing research.
Place (distribution): the product should reach the customer by using various distribution functions such as transportation, warehousing, channel management, etc.
Pricing: the level of price should be acceptable to the profit that the producer wants to achieve as well as to the customer.
Promotion: various methods of promotion like personal selling or sales promotional program can be used to communicate the product to public.

These elements are very important in the implementation and if all of them have been included in the process, then the purpose of marketing would be achieved; which is to provide benefits to both costumer and producer. I hope this article can help to answer the – what is marketing - question.