Analytics help marketers adapt their Website to customer behavior

Direct marketing is about measuring, it’s about always making your conversions and response rates higher. Direct marketing is about making gradual improvements to your landing pages to improve your conversion rates and sell.

If the great recession teaches us anything it will it will teach us to measure what’s working or not working and maximize the value of our Website.

Marketers are relying on Web analytics to move beyond simple brand building to turn traffic into relationships and leads to sales.

Some marketers are fine-tuning their Web analytics to focus on measuring which activities generate leads that convert sales.

Consulting companies that guarantee to improve conversion rates are only paid when they generate a sale.

This is performance based consulting…

so you must be laser focused to convert customer traffic into leads that buy.

Web statistics such as page views, site visits, bounce rates and average time spent on Website are great for determining content on the site that is best engaging visitors and driving them to register and contact the company.

As a business the job of your Website is to sell

In the old days the relationship building was important to the sales rep. Today the relationship building can be automated to stay cost competitive in your marketing niche.

Web analytics will drive change…

Web analytics can be useful in determining what Website content is engaging to users and what is not. From this information you make changes to improve conversion rates. Web analytics deliver results in real time based on metrics including external search engine results from targeted keywords.

Web analytics direct marketing is about generating traffic than measuring and improving your design to convert traffic to targeted leads and eventually sales.

Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more detailsbuy mailing lists Guaranteed and a 100 free leads if you open an account today!

Service Description

* We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
* The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
* The marketing audit will save you between $10,000 – 100,000 in advertising costs
* We will help you to discover your assets and grow your business in several ways Guaranteed.
* Develop selling skills to increase sales

Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.

Telephone: Call (313) 269-9951

Email address: Tim G. Little

References and Project Portfolio will be Provided on Request

This Mailing List Finder helps….

to solve one of the most confusing problems in marketing.
Marketers from around the world have loved the results from this tool and NextMark has recently grown to become one of the most popular Websites for finding mailing list. NextMark, Inc is a leading direct marketing tools provider.

Why do mailing programs fail?

Is because the right offer is being mailed to the wrong prospects. The goal of the Mailing List Finder is to help marketers to avoid the costly mistakes by making it simple to find highly-responsive niche lists they may have missed in other mailings.

The tool will help you to optimize a highly targeted group of prospects who will better respond to your offer. This Mailing List Finder will allow you access to the exact information on more than 60,000 postal, email, and telephone lists.

Normally, only list brokers would have access to this much information and the access costs would be at least several hundred dollars a year if not thousands through membership sites like Standard Rates and Data Services subscription services.

This is the most powerful free marketing tool that I have ever seen offered on the Internet. The website also works as partnership matching service between marketers and market service providers. This online tool will make it easier for marketers to get connected with list brokers in the future. The mailing list finder is the new “Google of mailing lists” it pulls relevant data from over 1400 list managers and list owners you can search from 60,000 mailing lists in matter of seconds. Please feel free to call me if you need help with locating any of the list you find in the Mailing List Finder.

Free 100 leads from InfoUSA from your neighborhood or across the country you choose or call me for more detailsbuy mailing lists Guaranteed and a 100 free leads if you open an account today!

Service Description

* We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
* The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
* The marketing audit will save you between $10,000 – 100,000 in advertising costs
* We will help you to discover your assets and grow your business in several ways Guaranteed.
* Develop selling skills to increase sales

Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.

Telephone: Call (313) 269-9951

Email address: Tim G. Little

References and Project Portfolio will be Provided on Request

Small business marketing includes most of the businesses in the US today.

The opportunity is unlimited but the risks are higher since small business is volatile, nomadic and hard to define into segments.

The largest component of the small business market is the micro-market and these are businesses with fewer than 4 employees. This group makes up the largest share of the small business market.
The differentiation of the micro group from the from the larger segment is important when approaching because micro-businesses are often part-time.

Before approaching this group you need to test your offers with smaller segments and if you make selects that are too large without testing your results could be skewed. Worse than this is to roll out a large promotion with the wrong assumptions. During the early stages of testing it would be great to exclude micro-business from the mix.

Know Your Customer

When selecting new lists you should always profile a snapshot of your best customer by recent purchases, frequency of purchase and how much money they spend and than include demographics as far as age, income, and geographic location. You should be able to match up your current customer lists against cooperative databases. You can also analyze the size and type of business that buy your products.

This process shows the relative penetration of, these markets within various employee ranges, this will also point you into the SIC if your analyzing business to business lists and cross them against your database to find the customers that give you the best ROI.

With this most valuable data you can then target your prospects who behave like your best customers minimizing the risks and maximizing the profitability of your prospecting.

It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!

The potential to reach customers through mobile devices is tremendous.

Cell phone or mobile direct response is quickly becoming a great way to increase response of both digital and traditional direct marketing.

Direct marketers are excited about the personalization opportunity that mobile marketing offers. There is good opportunity when using other direct marketing channels include direct mail, print advertising can become interactive in seconds through mobile cell phone devices.

Your Marketing Plan

Your campaigns should be organized in a marketing plan set objectives and goals, estimate your average lifetime value of a new customer and have back-end products and services that you can sell for increased profit potential.

A newer technology is mobile bar-codes your customers would use their cellphone camera to launch a Web site or initiate a phone call or text message.

Dell had great success with leveraging mobile media to reach small business owners this audience is likely to have Internet access on their mobile device and are more likely to be college educated and work full-time.

This audience is growing each day because of developed nations like China. India and Europe could include a 15 billion web searches via mobile phone.

When planning a mobile marketing campaign:

• Make things simple for prospects or customers and give them something of value in return for opting in
• Prospects are more likely to give an email than a cell phone in a opt-in offer

That could be a promotional offer, a chance to win, always test different tactics and learn about what works and what doesn’t. Testing will improve response rates, conversions and return on investment.

It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!

There’s different kinds of authors…

the kind that write a book and have no back-end, others that write a book to sell a product and the one’s that write one book and have no back-end.

So you can go to authors that have no back end and tie up the rights to use their buyers if they sell direct response either by direct mail or online. The topic of the book that people are buying is the lead for all kinds of other more expensive products or services.

Authors don’t know how to market

You can go to authors and make deals for their products that you could sell to other companies that are looking for value added products  something that will make them look different than the competition.

You match up the authors book with a product or service with the exact same synergy and it becomes the offer. If you write a book about sex and fitness, sell it as a premium to someone selling exercise equipment to middle aged baby-boomers. A book looking younger with whiter healthy teeth cold be sold to a dentist.

You can go to authors and make deals for products that you could sell to other companies who are looking for value added differentiating products.

Front end sellers

Investment products like tapes, podcasts and seminars these are all the front end are products and we find people selling investment books and newsletters and you would ti-up mailing list with attendees of financial seminars and the investment seminar buyers we would make available to people that sell the books.

Reactivation is powerful

Every business that has buyers and sellers and a number of subscribers or members that lapsed and need reactivation. This becomes a separate profit center since you can reactivate so you’re trying to figure out who has a market or a list of buyers, prospects, members, subscribers, or email list enthusiasts that have made an impact and loyalty to the person.

Then you try  to find somebody who has a product or service that would be beneficial to that market and you have to make sure that the valued and desired.

It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!

Author Biography: My professional direct marketing experience began in magazine circulation management from this I honed my skills in list purchasing, testing, and analyzing. I learned the importance of direct response planning and budget forecasting and most importantly, providing a follow-up with back-end analysis, fulfillment of orders and inquiries. I also gained some valuable job experience with Jackson National Life Insurance as Marketing Database/Direct Mail area and with Alumni Association of the University of Michigan as Membership Manager.
Sincerely,

Tim Little

How to grow your business with direct marketing…..

By leveraging your assets safely this comes from analyzing, measuring, identifying and then replacing certain underperforming aspects of your selling, marketing, advertising or operations.

The first step is to think about what could be under-performing in your business?

• The sales person or people in your business
• Is it your advertising online/offline
• Is it your direct mail or e-mail campaigns

If the sales person/people are under-performing than you need to look at the presentation and find out why it isn’t closing the sale. They could be working hard calling on the wrong unqualified prospects. Unless you have a compelling proposition (unique selling proposition) they could be calling on the wrong prospects and not having any type of proposition that sets you apart from the hundreds of other competitors.

The wrong advertising – This maybe under-performing because of the wrong offer or the wrong headline or no headline at all. You need to test these elements to make sure that the synergy is right for your target market. Your first statement headline or unique selling proposition must be the first thing everyone sees on your Website, direct mail piece, newspaper advertising or mobile coupon ad. This should be the first statement a sales person makes when cold-calling. This statement needs to be powerful and compelling. This is what your prospect will receive for using your product.

Articulate results…

The outcome is very self-serving to the end user (customer) and what advantage do they need to see for themselves. The clearer and more powerful you are at expressing, articulating, demonstrating, illustrating and comparing the more business you will get.

How do you achieve this level of articulation?

Through testing, analyzing, measuring, identifying and then replacing certain underperforming aspects of your business. You can start by analyzing the lifetime value of your average customer since retaining your customers is one of the most powerful things you can do to improve your profitability.

Seldom will direct mail, email, mobile or seminar types of campaign pay for themselves upfront you must do this by developing a back-end product that you can use to re-sell and keep customers for life. If you can sell the same many items to the prospect of the course of a lifetime than you will be growing your business in exponential ways with direct marketing leads.

It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!

The Secret to Success Is In The Details….

The ability to integrate, initiate and synthesize any concept or idea into your company on a constant and continuous bases. This would involve only an hour a week spent improving your business and recording measurable improvements each week.

Involve Your Staff

You need a step by step process exploring all the ways to make any and all areas better, smarter and faster than before. Next turn these ideas into procedures and policies. You than manage these activities to make sure they are implemented.

Look at your competitive edge this would be the one item that sets you apart from all of your competitors and look at ways to for continuous and incremental improvement.

You need to market a little better and manage a little better and all of this working on improving your most competitive assets will result in a higher level of result than any other activity that you can do in your business. If you have a staff you must involve them in this activity and make them accountable.

Goals

You need a marketing plan and set goals write down you financial plans as far as revenue you would like to be at three years from now and under that write personal income you would like to be drawing from the business.

Write down how many hours per week you would like to work and how many weeks vacation you would like to take. Next…. you need to get everyone involved in setting positive goals and solving problems.

Companies in trouble focus their energy on problems rather than solutions. Focus on on solutions not problems.

Planning

One of the reasons MacDonald’s is one of the most successful franchises in the world is because of policies and procedures. The turnover rate is 200% per year and they operate exactly the same from Harlem to Beverly Hills because there is no one that does the procedures down to the letter.

by Tim Little,                                                                                                                      Biography

After earning my business degree 30 years ago, I was involved in strategic planning, brand management, corporate identity management, e-commerce, Web site management, direct marketing, advertising, corporate communications, financial database marketing and direct response analysis. I lost a cushy database marketing job 10 years with a major life insurance company because I refused to uproot my wife and I to Denver, Colorado.

I have always believed that you need to make the most from the resources that you already have. The articulation of a marketing plan and researching your competitive advantage with strategic database marketing techniques is something I can help you with call me at 313-268-9951 for free consultation or email at timglittle@charter.net

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For over 90 years the Direct Marketing Association supported the needs of it’s members with special reports in research and marketing trends.

What is the typical response rate for direct marketing campaigns in your industry and which media will work the best?

In a resulting Direct Marketing Association 2009 response rate report offered an up to date look a the bottom line in direct marketing.

What’s working and what’s not?

The following are a few of he highlights:

• The goal of  two-thirds of respondents was order generation
• The media that achieved the highest response rates was outbound telephone calls and this method is also the most expensive
• Response rates from email, excluding prospect Open 14.92% for Click-through 9.36% and 5.26

It was also determined in this report that mailings that were personalized with campaign objectives were the most successful because of well-executed personalized marketing programs.

Personalized mailings can provide better response rates when combined with dynamic, multi channel marketing solutions. Businesses, regardless of their aim to attract another business or end user, and whether their offering is a product or service, need background information and ideas  in order to plan their best balance of investment and return.

The more you know about your prospect and the more you can include this knowledge into personalized mailing in combination with other campaign including Website, mobile phone coupon offers and email the better your response will be.

It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!

Author Biography: My professional direct marketing experience began in magazine circulation management from this I honed my skills in list purchasing, testing, and analyzing. I learned the importance of direct response planning and budget forecasting and most importantly, providing a follow-up with back-end analysis, fulfillment of orders and inquiries. I also gained some valuable job experience with Jackson National Life Insurance as Marketing Database/Direct Mail area and with Alumni Association of the University of Michigan as Membership Manager.
Sincerely,

Tim Little

How your business can earn an edge with these new trends!

The current recession will have a impact on the direct marketing industry in the years to come and some of these trends include….

Mobile marketing – major retailers and chains like Subway and Dunkin Donuts have been perfecting this direct marketing channel with coupon offers and making offers to customer Facebook and Twitter followers to tap into huge customer networks. The smartphone also has e-mail GPS capabilities and 90% of all american own a cell phone. 70 million US consumers use their cell phone to access the web.

Social Integration

Social networks are expanding into e-commerce and companies can now listen to customer needs through the social networks. For example Facebook’s marketplace allows anyone to post their items for sale and people are following each other within their networks to new trends in the marketplace.

Personalized Marketing

Draw as much information as possible from your customer database and integrate with social and mobile marketing. Understand the buying trends and habits of your customers with digital technology you can use variable information to include personalized data into your direct mail, email, mobile and social networking channels.

Marketing Automation

Using technology to follow-up and interact with prospects and customers. Integration of databases into Websites to collect customer information than trigger a series of letters in follow-up to customer buying behavior. Automating the simple tasks allows marketers to free-up time to work more on strategy and tactics analyzing customer data.

Targeting your Direct Mail

Using direct mail better by targeting prospects that have a specific need for a product. This need was researched by observing if customer has purchased before (in last 90 days) by credit card and is comfortable purchasing online and has a specific problem that your product addresses.

It makes sense to pay more up front for an email address since the long run benefits will pay for themselves buy mailing lists Guaranteed and a 100 free leads if you open an account today!

The secret is learning to grow your business effectively!

Their are several strategies you can use to grow your business quickly without spending more on advertising.

Attract more new customers.
Increase the average sales amount.
Make your customers buy from you more often.
Hold on to your customers for life

Attract more new customers…

Diversify and focus on one small customer problem and dominate that market within the market you are currently in.

Develop an Education-Based Marketing program that compels your prospects to contact you to learn more about how you can help them. Webinars could be a great and in-expensive way to test this program with your current customer e-mail list.

Establish a proactive referral program with centers of influence that can open new channels of growth for you and your business. A system in place that will always capture referrals from your best customers during the start of the buying process.

Increase the average sales amount…
Up-sell your customers to high quality products and services. Segment the top 20% of your customers record purchase and dollar amount and how frequent of purchase and e-mail or mail offers that:

• Suggest accessories and add-on items and services that compliment your customer’s purchase.
• Combine several items into a package that would cost less if sold separately.

Make your customers buy from you more often…
• Establish ongoing communications that present compelling offers that can’t be turned down.
• Follow up with your customers(relationship building) to see how they’re enjoying the benefits of the new product or service you sold them, and suggest products or services that would increase their satisfaction.
• Track your customer’s usage and buying patterns to suggest purchases right before they actually need them this gives you a competitive edge

Re-Think Your Marketing Strategy and write all of this in your new marketing plan.

Timothy Little – Marketing Consultant with over 15 years of successful direct mail and database marketing experience!

Service Description
We will customize and write a strategic marketing plan based on your competitive edge and Unique Selling Proposition
The Free marketing audit is focused on your hidden assets can be done by phone or fact to face.
The marketing audit will save you between $10,000 – 100,000 in advertising costsWe will help you to discover your assets and grow your business in several ways Guaranteed.

Develop selling skills to increase sales
Marketing plan development with a focus on your unique selling proposition including market needs, demographics, analysis, strategy, break-even analysis and marketing budget. I have innovative database techniques to increase response rates with testing and analysis.

Telephone: Call (313) 269-9951