Marketing Martinihttp://www.marketingmartini.com/Internet Marketing Advice Served Straight UpenTue, 01 Jul 2008 09:06:39 PDTTypePad http://www.typepad.com/Creative Commons Attribution 2.5 LicenseInternet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyBusiness/Management & Marketingmartini@kalixo.comBill SweetmanBill SweetmannoInternet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyAward-winning Internet marketing expert Bill Sweetman hosts this weekly business audio podcast that features free online marketing advice, tips, and best practices. Learn more at www.MarketingMartini.com.Award-winning Internet marketing expert Bill Sweetman hosts this weekly business audio podcast that features free online marketing advice, tips, and best practices. Learn more at www.MarketingMartini.com.http://www.marketingmartini.comhttp://www.marketingmartini.com/martini/marketing_martini_logo_Google.jpgMarketing MartiniMarketingMartinihttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesSubscribe with ODEOSubscribe with PodnovaThe Marketing Martini weekly business podcast features free online marketing advice, tips, and best practices by award-winning Internet marketing expert Bill Sweetman.Last Call at the Marketing Martini Barhttp://feedproxy.google.com/~r/MarketingMartini/~3/0O5uQBxU0G0/last-call-at-th.htmlInternet MarketingPodcastingmartini@kalixo.com (Bill Sweetman)Tue, 01 Jul 2008 09:06:39 PDTtag:typepad.com,2003:post-52118906

Well, it's official... The Marketing Martini bar is closed for good, which means I won't be recording any more new episodes of my podcast. (You can always check out the archive of earlier episodes, however, as well as pay a visit to my Internet marketing blog, Sweetmantra.)

When I launched my Marketing Martini podcast in January 2007, I had a number of goals.

First and foremost, I wanted to better understand the medium of podcasting, and the only way I could do that was to get my hands dirty and produce my own podcast. I certainly ended up learning more than I ever wanted to know about the technical nitty gritty of producing a podcast, and this knowledge proved very helpful to me when I was working at 'The Big Ad Agency'. In fact, I was able to directly apply that knowledge during the production of the podcast the agency produced for General Motors of Canada, "Aesthetic Intent". I was, and still am, very proud of how that turned out.

Second, I wanted to experiment with communicating my knowledge of Internet Marketing through a new medium, which is somewhat ironic since I started my career working in radio over 25 years ago. I discovered that I enjoyed using the spoken word (again) and had fun exploring some of the potential of the medium.

There were also a few other more private goals I had in mind when I launched the Marketing Martini podcast. I should add, however, than none of these goals had anything to do with generating revenue from my podcast; that was never one of my goals.

So why am I hanging up my podcaster's mike?

Quite simply, I achieved the goals I had set out for myself, even my private ones.

Once I realized this, I took a hard look at the time I was spending to produce my podcast. It soon became apparent that (for me, at least) this was a pretty time-consuming endeavor (compared to, for instance, blogging), and was - quite frankly - getting in the way of me pursuing other things.

I didn't want to find myself resenting doing my podcast because it was stopping me from launching other projects, so that's why I decided to stop podcasting.

I'd like to thank my listeners - who, interestingly, hail from all around the world - for their loyalty, support and encouragement. Nothing gave me more pleasure than hearing from a listener in a far off place.

Thanks to Mitch Joel and Michael Seaton for inspiring me to begin podcasting in the first place. Keep on podcasting, guys!

And very special thanks to podcasting expert Leesa Barnes who provided some invaluable advice and support during the initial setup of my podcast. I truly couldn't have launched Marketing Martini without her input.

Thank you everyone!

"And now it's time to settle the tab..."

]]>Well, it's official... The Marketing Martini bar is closed for good, which means I won't be recording any more new episodes of my podcast. (You can always check out the archive of earlier episodes, however, as well as pay a...http://www.marketingmartini.com/2008/07/last-call-at-th.htmlMartini 051 Inbound Links and How to Get Themhttp://feedproxy.google.com/~r/MarketingMartini/~3/ZQcHtIIj1PI/martini-051-inb.htmlInternet MarketingSearch Engine OptimizationWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 30 Mar 2008 15:00:00 PDTtag:typepad.com,2003:post-42618176

Getting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right.

Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your Website or blog.

Listen to Episode #51 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

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Items Discussed in this Episode

  • Inbound Links
  • Reciprocal Links
  • Search Engines
  • Search Engine Optimization (SEO)
  • Directories
  • Link Farms
  • Links Page

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Getting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right. Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your...noGetting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right. Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your...Bill SweetmanGetting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right. Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/03/martini-051-inb.htmlhttp://media.kalixo.com/media/kalixo/Martini_051_2008_03_30.mp3Martini 050 Search Engine Advertising Tips and Trickshttp://feedproxy.google.com/~r/MarketingMartini/~3/PJsfCb1zujo/martini-050-sea.htmlBest PracticesInternet MarketingMeasurementOnline AdvertisingSearch Engine Advertisingmartini@kalixo.com (Bill Sweetman)Sun, 23 Mar 2008 15:00:00 PDTtag:typepad.com,2003:post-42618108

When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves.

Marketing Martini host Bill Sweetman shares 10 tips and tricks to get the most out of your search engine advertising campaigns.

Listen to Episode #50 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Advertising
  • Google AdWords
  • Yahoo Search Marketing
  • Microsoft adCenter
  • Dynamic Keyword Insertion
  • Measuring Conversion
  • Geo-targeting

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves. Marketing Martini host Bill Sweetman shares 10 tips and tricks...noWhen done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves. Marketing Martini host Bill Sweetman shares 10 tips and tricks...Bill SweetmanWhen done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves. Marketing Martini host Bill Sweetman shares 10 tips and tricks...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/03/martini-050-sea.htmlhttp://media.kalixo.com/media/kalixo/Martini_050_2008_03_23.mp3Martini 049 How to Avoid Making Your Website Invisible to Search Engineshttp://feedproxy.google.com/~r/MarketingMartini/~3/5L2lIsD8T_M/martini-049-how.htmlDesignInternet MarketingSearch Engine OptimizationWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 16 Mar 2008 15:00:00 PDTtag:typepad.com,2003:post-42618048

Wondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers."

Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your Website.

Listen to Episode #49 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Optimization (SEO)
  • Search Engine Spiders
  • Flash
  • Frames
  • Graphical Text
  • JavaScript
  • Database-Driven Websites
  • Content Management System (CMS)
  • Search Engine Spider Simulator

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Wondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers." Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your Website. Listen...noWondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers." Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your WebsBill SweetmanWondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers." Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your Website. Listen...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/03/martini-049-how.htmlhttp://media.kalixo.com/media/kalixo/Martini_049_2008_03_16.mp3Martini 048 Writing Effective Email Subject Lineshttp://feedproxy.google.com/~r/MarketingMartini/~3/gsLMNpuT8Ak/martini-048-wri.htmlBest PracticesEmail MarketingEmail NewslettersInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 09 Mar 2008 15:00:00 PDTtag:typepad.com,2003:post-42617984

The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write.

Marketing Martini host Bill Sweetman serves up some subject line writing tips that will help increase the success of your email marketing campaigns.

Listen to Episode #48 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Subject Lines
  • Email Newsletters
  • Email Open Rates
  • Capitalization
  • Spam Filters
  • Testing

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write. Marketing Martini host Bill Sweetman serves up some subject line writing...noThe subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write. Marketing Martini host Bill Sweetman serves up some subject line writing...Bill SweetmanThe subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write. Marketing Martini host Bill Sweetman serves up some subject line writing...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/03/martini-048-wri.htmlhttp://media.kalixo.com/media/kalixo/Martini_048_2008_03_09.mp3Martini 047 How to Buy a Domain Name from Someone Elsehttp://feedproxy.google.com/~r/MarketingMartini/~3/a5z1Vw_13m0/martini-047-how.htmlBest PracticesDomain NamesInternet MarketingWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 02 Mar 2008 15:00:00 PSTtag:typepad.com,2003:post-42617898

Follow these guidelines and you should be able to obtain the domain you want without overpaying.

Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else.

Listen to Episode #47 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • WHOIS Record
  • Domain Name Re-sale Market
  • Escrow Service

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Follow these guidelines and you should be able to obtain the domain you want without overpaying. Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else. Listen to Episode #47 of Marketing Martini...noFollow these guidelines and you should be able to obtain the domain you want without overpaying. Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else. Listen to Episode #47 of Marketing Martini...Bill SweetmanFollow these guidelines and you should be able to obtain the domain you want without overpaying. Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else. Listen to Episode #47 of Marketing Martini...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/03/martini-047-how.htmlhttp://media.kalixo.com/media/kalixo/Martini_047_2008_03_02.mp3Martini 046 Marketing Your Blog Using Technoratihttp://feedproxy.google.com/~r/MarketingMartini/~3/s5HoESxe_8c/martini-046-mar.htmlBlogsInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 24 Feb 2008 15:00:00 PSTtag:typepad.com,2003:post-42617726

If you are serious about boosting traffic to your blog, registering it with Technorati should be first on your to-do list.

Marketing Martini host Bill Sweetman reveals how registering your blog with Technorati will help it gain a much larger audience.

Listen to Episode #46 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blogs
  • Technorati
  • Keywords
  • Tags
  • Pinging
  • TypePad

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>If you are serious about boosting traffic to your blog, registering it with Technorati should be first on your to-do list. Marketing Martini host Bill Sweetman reveals how registering your blog with Technorati will help it gain a much larger...noIf you are serious about boosting traffic to your blog, registering it with Technorati should be first on your to-do list. Marketing Martini host Bill Sweetman reveals how registering your blog with Technorati will help it gain a much larger...Bill SweetmanIf you are serious about boosting traffic to your blog, registering it with Technorati should be first on your to-do list. Marketing Martini host Bill Sweetman reveals how registering your blog with Technorati will help it gain a much larger...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/02/martini-046-mar.htmlhttp://media.kalixo.com/media/kalixo/Martini_046_2008_02_24.mp3Martini 045 Generate Leads by Narrowing Focus of Your Websitehttp://feedproxy.google.com/~r/MarketingMartini/~3/lVgaqkEZpgE/martini-045-gen.htmlInternet MarketingStrategyWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 17 Feb 2008 15:00:00 PSTtag:typepad.com,2003:post-42617700

In a highly competitive landscape, choosing a unique angle for your Website can really pay off.

Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads.

Listen to Episode #45 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Websites
  • Website Strategy
  • Niche Marketing
  • Opt-in Database

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>In a highly competitive landscape, choosing a unique angle for your Website can really pay off. Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads. Listen to Episode #45...noIn a highly competitive landscape, choosing a unique angle for your Website can really pay off. Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads. Listen to Episode #45...Bill SweetmanIn a highly competitive landscape, choosing a unique angle for your Website can really pay off. Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads. Listen to Episode #45...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/02/martini-045-gen.htmlhttp://media.kalixo.com/media/kalixo/Martini_045_2008_02_17.mp3Martini 044 My Internet Marketing Toolbox: jConnecthttp://feedproxy.google.com/~r/MarketingMartini/~3/V6wWHj303sA/martini-044-my.htmlCool StuffInternet MarketingPodcastingToolsmartini@kalixo.com (Bill Sweetman)Sun, 10 Feb 2008 15:00:00 PSTtag:typepad.com,2003:post-42617656

Did you know that you could receive private faxes and voicemails in your email inbox?

Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools.

Listen to Episode #44 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • jConnect
  • Voicemail
  • Fax
  • Scanner
  • Podcast Comment Line
  • Virtual Office

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Did you know that you could receive private faxes and voicemails in your email inbox? Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools. Listen to Episode #44 of Marketing Martini - Internet Marketing...noDid you know that you could receive private faxes and voicemails in your email inbox? Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools. Listen to Episode #44 of Marketing Martini - Internet MarketingBill SweetmanDid you know that you could receive private faxes and voicemails in your email inbox? Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools. Listen to Episode #44 of Marketing Martini - Internet Marketing...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/02/martini-044-my.htmlhttp://media.kalixo.com/media/kalixo/Martini_044_2008_02_10.mp3Martini 043 Writing Search Engine-Friendly Page Titleshttp://feedproxy.google.com/~r/MarketingMartini/~3/bW6gK8n8vGA/martini-043-wri.htmlInternet MarketingSearch Engine OptimizationWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 03 Feb 2008 15:00:00 PSTtag:typepad.com,2003:post-42617592

Your Website's page titles can have a huge impact on your search engine ranking.

Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts.

Listen to Episode #43 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Optimization (SEO)
  • Page Titles
  • Search Engines
  • Search Engine Ranking
  • Keywords
  • Content Management System (CMS)
  • Bookmarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Your Website's page titles can have a huge impact on your search engine ranking. Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts. Listen to...noYour Website's page titles can have a huge impact on your search engine ranking. Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts. Listen to.Bill SweetmanYour Website's page titles can have a huge impact on your search engine ranking. Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts. Listen to...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/02/martini-043-wri.htmlhttp://media.kalixo.com/media/kalixo/Martini_043_2008_02_03.mp3Martini 042 Expired Domain Names Can Be Traffic Magnetshttp://feedproxy.google.com/~r/MarketingMartini/~3/r1Sb0ksCoBk/martini-042-exp.htmlDomain NamesInternet MarketingOnline AdvertisingStrategyWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 27 Jan 2008 15:00:00 PSTtag:typepad.com,2003:post-42617520

Purchasing an expired domain name could be the smartest marketing investment you ever make.

Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website.

Listen to Episode #42 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Expired Domain Names
  • Advertising
  • Links
  • The Domain Name Aftermarket
  • Afternic
  • Measurement
  • Domain Name Research
  • Wayback Machine
  • Trademarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Purchasing an expired domain name could be the smartest marketing investment you ever make. Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website. Listen to Episode #42 of Marketing Martini...noPurchasing an expired domain name could be the smartest marketing investment you ever make. Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website. Listen to Episode #42 of MarketinBill SweetmanPurchasing an expired domain name could be the smartest marketing investment you ever make. Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website. Listen to Episode #42 of Marketing Martini...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/01/martini-042-exp.htmlhttp://media.kalixo.com/media/kalixo/Martini_042_2008_01_27.mp3Martini 041 Overcoming Blog Writers Blockhttp://feedproxy.google.com/~r/MarketingMartini/~3/7uJoBHIbiKg/martini-041-ove.htmlBlogsContentInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 20 Jan 2008 15:00:00 PSTtag:typepad.com,2003:post-42617408

Just because writing doesn't come naturally to you doesn't mean you can't become a prolific blogger.

Marketing Martini host Bill Sweetman shares some simple techniques to help supposed non-writers get into the habit of writing a blog.

Listen to Episode #41 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

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Items Discussed in this Episode

  • Writing
  • Writing Techniques
  • Writers Block
  • Blogs
  • Group Blogs
  • One Degree
  • Digital Voice Recorders
  • Bill Sweetman's Crazy Blackout Writing Technique

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Just because writing doesn't come naturally to you doesn't mean you can't become a prolific blogger. Marketing Martini host Bill Sweetman shares some simple techniques to help supposed non-writers get into the habit of writing a blog. Listen to Episode...noJust because writing doesn't come naturally to you doesn't mean you can't become a prolific blogger. Marketing Martini host Bill Sweetman shares some simple techniques to help supposed non-writers get into the habit of writing a blog. Listen to Episode...Bill SweetmanJust because writing doesn't come naturally to you doesn't mean you can't become a prolific blogger. Marketing Martini host Bill Sweetman shares some simple techniques to help supposed non-writers get into the habit of writing a blog. Listen to Episode...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/01/martini-041-ove.htmlhttp://media.kalixo.com/media/kalixo/Martini_041_2008_01_20.mp3Martini 040 Fine-Tuning Your Email "From" Lineshttp://feedproxy.google.com/~r/MarketingMartini/~3/ydtIGyZ-hLs/martini-040-fin.htmlEmail MarketingEmail NewslettersInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 13 Jan 2008 15:00:00 PSTtag:typepad.com,2003:post-42617340

Who and where your marketing emails appear to be from has a huge impact on their open rates.

Marketing Martini host Bill Sweetman serves up some tips that will help increase the odds of your promotional emails and newsletters being opened by recipients.

Listen to Episode #40 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

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Items Discussed in this Episode

  • Email Marketing
  • Promotional Emails
  • Email Newsletters
  • Brands
  • Email Addresses
  • Domain Names

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Who and where your marketing emails appear to be from has a huge impact on their open rates. Marketing Martini host Bill Sweetman serves up some tips that will help increase the odds of your promotional emails and newsletters being...noWho and where your marketing emails appear to be from has a huge impact on their open rates. Marketing Martini host Bill Sweetman serves up some tips that will help increase the odds of your promotional emails and newsletters being...Bill SweetmanWho and where your marketing emails appear to be from has a huge impact on their open rates. Marketing Martini host Bill Sweetman serves up some tips that will help increase the odds of your promotional emails and newsletters being...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/01/martini-040-fin.htmlhttp://media.kalixo.com/media/kalixo/Martini_040_2008_01_13.mp3Martini 039 Beware of SEO Mythshttp://feedproxy.google.com/~r/MarketingMartini/~3/eHbkIHjkxYg/martini-039-bew.htmlInternet MarketingSearch Engine OptimizationWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 06 Jan 2008 15:00:00 PSTtag:typepad.com,2003:post-42617304

There's a lot of dangerous misinformation floating around about Search Engine Optimization.

Marketing Martini host Bill Sweetman dispels some of the biggest myths surrounding Search Engine Optimization.

Listen to Episode #39 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

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Items Discussed in this Episode

  • Search Engine Optimization (SEO)
  • Meta Tags
  • Google
  • Search Engines
  • Keywords

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>There's a lot of dangerous misinformation floating around about Search Engine Optimization. Marketing Martini host Bill Sweetman dispels some of the biggest myths surrounding Search Engine Optimization. Listen to Episode #39 of Marketing Martini - Internet Marketing Advice Served Straight...noThere's a lot of dangerous misinformation floating around about Search Engine Optimization. Marketing Martini host Bill Sweetman dispels some of the biggest myths surrounding Search Engine Optimization. Listen to Episode #39 of Marketing Martini - InterneBill SweetmanThere's a lot of dangerous misinformation floating around about Search Engine Optimization. Marketing Martini host Bill Sweetman dispels some of the biggest myths surrounding Search Engine Optimization. Listen to Episode #39 of Marketing Martini - Internet Marketing Advice Served Straight...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2008/01/martini-039-bew.htmlhttp://media.kalixo.com/media/kalixo/Martini_039_2008_01_06.mp3Martini 038 Your Blog Deserves Its Own Domainhttp://feedproxy.google.com/~r/MarketingMartini/~3/0FooW_838Ic/martini-038-you.htmlBest PracticesBlogsDomain NamesInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 30 Dec 2007 15:00:00 PSTtag:typepad.com,2003:post-42617236

Why you should never launch a blog without your own custom domain name.

Marketing Martini host Bill Sweetman talks about the importance of having your own custom domain name if you are going to be publishing a blog.

Listen to Episode #38 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

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Items Discussed in this Episode

  • Blogs
  • Blogging Software
  • Domain Names

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Why you should never launch a blog without your own custom domain name. Marketing Martini host Bill Sweetman talks about the importance of having your own custom domain name if you are going to be publishing a blog. Listen to...noWhy you should never launch a blog without your own custom domain name. Marketing Martini host Bill Sweetman talks about the importance of having your own custom domain name if you are going to be publishing a blog. Listen to...Bill SweetmanWhy you should never launch a blog without your own custom domain name. Marketing Martini host Bill Sweetman talks about the importance of having your own custom domain name if you are going to be publishing a blog. Listen to...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/12/martini-038-you.htmlhttp://media.kalixo.com/media/kalixo/Martini_038_2007_12_30.mp3Martini 037 No-Frills Email Newsletter Distributionhttp://feedproxy.google.com/~r/MarketingMartini/~3/oq5G96R6FRw/martini-037-no.htmlEmail MarketingEmail NewslettersInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 23 Dec 2007 15:00:00 PSTtag:typepad.com,2003:post-42617162

Discover a low-tech, zero budget approach to sending out your email newsletter.

Marketing Martini host Bill Sweetman shares a simple and cost-effective way to distribute your email newsletter.

Listen to Episode #37 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Newsletters
  • Spam Filters
  • Microsoft Outlook
  • Eudora

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Discover a low-tech, zero budget approach to sending out your email newsletter. Marketing Martini host Bill Sweetman shares a simple and cost-effective way to distribute your email newsletter. Listen to Episode #37 of Marketing Martini - Internet Marketing Advice Served...noDiscover a low-tech, zero budget approach to sending out your email newsletter. Marketing Martini host Bill Sweetman shares a simple and cost-effective way to distribute your email newsletter. Listen to Episode #37 of Marketing Martini - Internet MarketinBill SweetmanDiscover a low-tech, zero budget approach to sending out your email newsletter. Marketing Martini host Bill Sweetman shares a simple and cost-effective way to distribute your email newsletter. Listen to Episode #37 of Marketing Martini - Internet Marketing Advice Served...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/12/martini-037-no.htmlhttp://media.kalixo.com/media/kalixo/Martini_037_2007_12_23.mp3Martini 036 .com Domain Names Rule the Worldhttp://feedproxy.google.com/~r/MarketingMartini/~3/sJfT2_B-YMU/martini-036-com.htmlBest PracticesDomain NamesInternet MarketingWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 16 Dec 2007 15:00:00 PSTtag:typepad.com,2003:post-42617074

Why you should always register the .com version of a domain name.

Marketing Martini host Bill Sweetman explains why having a domain name that ends in .com is so important.

Listen to Episode #36 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Branding

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Why you should always register the .com version of a domain name. Marketing Martini host Bill Sweetman explains why having a domain name that ends in .com is so important. Listen to Episode #36 of Marketing Martini - Internet Marketing...noWhy you should always register the .com version of a domain name. Marketing Martini host Bill Sweetman explains why having a domain name that ends in .com is so important. Listen to Episode #36 of Marketing Martini - Internet Marketing...Bill SweetmanWhy you should always register the .com version of a domain name. Marketing Martini host Bill Sweetman explains why having a domain name that ends in .com is so important. Listen to Episode #36 of Marketing Martini - Internet Marketing...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/12/martini-036-com.htmlhttp://media.kalixo.com/media/kalixo/Martini_036_2007_12_16.mp3Martini 035 Search Engines are Dangerously Literalhttp://feedproxy.google.com/~r/MarketingMartini/~3/3s58FCsRTbo/martini-035-sea.htmlBest PracticesContentInternet MarketingSearch Engine OptimizationWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 09 Dec 2007 15:00:00 PSTtag:typepad.com,2003:post-42616912

The devil is in the details when it comes to getting traffic from search engines.

Marketing Martini host Bill Sweetman explains how a single letter can have a huge impact on the traffic a Website gets from search engines.

Listen to Episode #35 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engines
  • Search Engine Optimization
  • Writing Website Copy for Search Engines
  • Keyword Research

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>The devil is in the details when it comes to getting traffic from search engines. Marketing Martini host Bill Sweetman explains how a single letter can have a huge impact on the traffic a Website gets from search engines. Listen...noThe devil is in the details when it comes to getting traffic from search engines. Marketing Martini host Bill Sweetman explains how a single letter can have a huge impact on the traffic a Website gets from search engines. Listen...Bill SweetmanThe devil is in the details when it comes to getting traffic from search engines. Marketing Martini host Bill Sweetman explains how a single letter can have a huge impact on the traffic a Website gets from search engines. Listen...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/12/martini-035-sea.htmlhttp://media.kalixo.com/media/kalixo/Martini_035_2007_12_09.mp3Martini 034 TRAFFIC East 2007 Alex Gardner on Pop-under Advertisinghttp://feedproxy.google.com/~r/MarketingMartini/~3/YxqqoeCqDQU/martini-034-tra.htmlDomain NamesInternet MarketingOnline AdvertisingToolsWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 25 Nov 2007 15:00:00 PSTtag:typepad.com,2003:post-41095816

Everyone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are?

Marketing Martini host Bill Sweetman talks with Alex Gardner of Casale Media about an Internet advertising tactic that often polarizes opinions but may be somewhat misunderstood.

Listen to Episode #34 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

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Items Discussed in this Episode

  • Domain Names
  • Internet Advertising
  • Display Advertising
  • Ad Networks
  • Pop-unders
  • Monetization
  • Banners
  • Ad Units
  • Advertisers
  • Web Publishers
  • CPM
  • CPA
  • CPC

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Everyone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are? Marketing Martini host Bill Sweetman...noEveryone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are? Marketing Martini host Bill Sweetman...Bill SweetmanEveryone has an opinion about those pop-under ads that mysteriously appear out of nowhere on your desktop during a surfing session. Ever been curious who uses them to advertise and how effective they really are? Marketing Martini host Bill Sweetman...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/11/martini-034-tra.htmlhttp://media.kalixo.com/media/kalixo/Martini_034_2007_11_25.mp3Martini 033 TRAFFIC East 2007 Jonathan Boswell on Domain Assetshttp://feedproxy.google.com/~r/MarketingMartini/~3/V47MgoccJO8/martini-033-tra.htmlDomain NamesIdeasInternet MarketingOnline AdvertisingStrategyWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 18 Nov 2007 15:00:00 PSTtag:typepad.com,2003:post-41095628

When is a domain name not a domain name? One domain name industry player shares his unique perspective on how companies and advertisers should view the true value of domain names.

Marketing Martini host Bill Sweetman continues his conversation with Jonathan Boswell of LeaseThis.com.

Listen to Episode #33 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Domain Assets
  • Appreciating Assets
  • Generic Domain Names
  • Advertisers
  • Ad Agencies
  • Brands

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>When is a domain name not a domain name? One domain name industry player shares his unique perspective on how companies and advertisers should view the true value of domain names. Marketing Martini host Bill Sweetman continues his conversation with...noWhen is a domain name not a domain name? One domain name industry player shares his unique perspective on how companies and advertisers should view the true value of domain names. Marketing Martini host Bill Sweetman continues his conversation with...Bill SweetmanWhen is a domain name not a domain name? One domain name industry player shares his unique perspective on how companies and advertisers should view the true value of domain names. Marketing Martini host Bill Sweetman continues his conversation with...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/11/martini-033-tra.htmlhttp://media.kalixo.com/media/kalixo/Martini_033_2007_11_18.mp3Martini 032 TRAFFIC East 2007 Jonathan Boswell on Domain Name Leasinghttp://feedproxy.google.com/~r/MarketingMartini/~3/C_OuQ7g66UM/martini-032-tra.htmlDomain NamesInternet MarketingOnline AdvertisingOnline ContestsStrategyWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 11 Nov 2007 15:00:00 PSTtag:typepad.com,2003:post-41094456

Did you know that buying a domain name is no longer the only way you can gain use of it?

Marketing Martini host Bill Sweetman talks with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing.

Listen to Episode #32 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Domain Name Leasing
  • LeaseThis.com
  • Advertisers
  • Internet Real Estate
  • Brands
  • Seasonal Campaigns

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Did you know that buying a domain name is no longer the only way you can gain use of it? Marketing Martini host Bill Sweetman talks with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing. Listen to...noDid you know that buying a domain name is no longer the only way you can gain use of it? Marketing Martini host Bill Sweetman talks with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing. Listen to...Bill SweetmanDid you know that buying a domain name is no longer the only way you can gain use of it? Marketing Martini host Bill Sweetman talks with Jonathan Boswell of LeaseThis.com about the notion of domain name leasing. Listen to...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/11/martini-032-tra.htmlhttp://media.kalixo.com/media/kalixo/Martini_032_2007_11_11.mp3Martini 031 TRAFFIC East 2007 Peter Lamson on Buying Domain Names on the "Aftermarket"http://feedproxy.google.com/~r/MarketingMartini/~3/7tzyW9S1L8g/martini-031-tra.htmlDomain NamesInternet MarketingWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 04 Nov 2007 15:00:00 PSTtag:typepad.com,2003:post-40507380

Ever looked up the perfect domain name for your business only to discover it wasn't available to register? Don't give up hope just yet; a good domain could still be within reach.

Marketing Martini host Bill Sweetman talks with Peter Lamson of NameMedia about the "aftermarket" for domain names.

Listen to Episode #31 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • TRAFFIC East 2007
  • Domain Names
  • Domain Name Industry
  • Domain Name Marketplaces
  • Domain Name Aftermarket
  • Secondary Market
  • .com TLDs
  • .net TLDs
  • Online Real Estate
  • Online Brands
  • Digital Identity
  • Domainers
  • SMBs
  • BuyDomains
  • Afternic

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Ever looked up the perfect domain name for your business only to discover it wasn't available to register? Don't give up hope just yet; a good domain could still be within reach. Marketing Martini host Bill Sweetman talks with Peter...noEver looked up the perfect domain name for your business only to discover it wasn't available to register? Don't give up hope just yet; a good domain could still be within reach. Marketing Martini host Bill Sweetman talks with Peter...Bill SweetmanEver looked up the perfect domain name for your business only to discover it wasn't available to register? Don't give up hope just yet; a good domain could still be within reach. Marketing Martini host Bill Sweetman talks with Peter...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/11/martini-031-tra.htmlhttp://media.kalixo.com/media/kalixo/Martini_031_2007_11_04.mp3Martini 030 TRAFFIC East 2007 Phil Corwin on Representing the Rights of Domainershttp://feedproxy.google.com/~r/MarketingMartini/~3/SoQqSvr3eyY/martini-030-tra.htmlDomain NamesE-CommerceInternet MarketingOnline Advertisingmartini@kalixo.com (Bill Sweetman)Sun, 28 Oct 2007 15:00:00 PDTtag:typepad.com,2003:post-40507186

Do you own one or several domain names that you hope to sell for a profit one day? Guess what, you're a domain name investor (a.k.a. "domainer") and there are some industry policy changes in the works that you need to know about.

Marketing Martini host Bill Sweetman talks with Phil Corwin, legal counsel to the ICA, the Internet Commerce Association, an association that represents the interests of domainers.

Listen to Episode #30 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • TRAFFIC East 2007
  • Domain Names
  • Domain Name Industry
  • ICA (Internet Commerce Association)
  • ICANN (Internet Corporation for Assigned Names and Numbers)
  • VeriSign
  • WIPO (World Intellectual Property Office)
  • Cybersquatting
  • UDRP
  • Direct Search
  • Search Engines
  • Domain Name Portfolio Owners
  • Domainers
  • Advertising Industry

Episode Resources

  • ICA (Internet Commerce Association)
  • ICANN (Internet Corporation for Assigned Names and Numbers)
  • TRAFFIC

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Do you own one or several domain names that you hope to sell for a profit one day? Guess what, you're a domain name investor (a.k.a. "domainer") and there are some industry policy changes in the works that you need...noDo you own one or several domain names that you hope to sell for a profit one day? Guess what, you're a domain name investor (a.k.a. "domainer") and there are some industry policy changes in the works that you need...Bill SweetmanDo you own one or several domain names that you hope to sell for a profit one day? Guess what, you're a domain name investor (a.k.a. "domainer") and there are some industry policy changes in the works that you need...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/10/martini-030-tra.htmlhttp://media.kalixo.com/media/kalixo/Martini_030_2007_10_28.mp3Martini 029 TRAFFIC East 2007 Monte Cahn on Live Domain Name Auctionshttp://feedproxy.google.com/~r/MarketingMartini/~3/eF_zCI0DU54/martini-029-tra.htmlDomain NamesInternet MarketingPodcastingWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 21 Oct 2007 15:00:00 PDTtag:typepad.com,2003:post-40506938

What's a live domain name auction? Find out from the man who runs the top one in the world.

Marketing Martini host Bill Sweetman talks with Monte Cahn, Founder and CEO of Moniker.com, about the world's largest live domain name auction.

Listen to Episode #29 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • TRAFFIC East 2007
  • Domain Names
  • Domain Name Industry
  • Domain Name Auctions
  • Domainers
  • Domain Name Portfolio
  • Domain Investors
  • Moniker.com
  • Computer.com
  • .mobi Domains
  • Podcasting
  • Domain Masters

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>What's a live domain name auction? Find out from the man who runs the top one in the world. Marketing Martini host Bill Sweetman talks with Monte Cahn, Founder and CEO of Moniker.com, about the world's largest live domain name...noWhat's a live domain name auction? Find out from the man who runs the top one in the world. Marketing Martini host Bill Sweetman talks with Monte Cahn, Founder and CEO of Moniker.com, about the world's largest live domain name...Bill SweetmanWhat's a live domain name auction? Find out from the man who runs the top one in the world. Marketing Martini host Bill Sweetman talks with Monte Cahn, Founder and CEO of Moniker.com, about the world's largest live domain name...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/10/martini-029-tra.htmlhttp://media.kalixo.com/media/kalixo/Martini_029_2007_10_21.mp3The Martini Bar Will Be Taking You on a Road Trip to Miamihttp://feedproxy.google.com/~r/MarketingMartini/~3/y1qGipy8I5M/the-martini-bar.htmlDomain NamesInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 14 Oct 2007 15:00:00 PDTtag:typepad.com,2003:post-40195004

Marketing Martini host Bill Sweetman was recently in Miami, Florida to attend the biggest domain name industry event of them all, TRAFFIC. While he was there, Bill recorded interviews with several of the domain name industry's major players.

The next few episodes of the Marketing Martini podcast will be special "road trip" versions as Bill Sweetman takes you inside the rather secretive, multi-billion dollar domain name industry. You are in for a treat, however Bill needs some extra time to edit the interviews, so there won't be an episode this week.

Episode #29 of Marketing Martini will be released October 21, 2007.

Meanwhile, check out the archive of earlier episodes or pay a visit to Bill Sweetman's Internet marketing blog, Sweetmantra.

Keep those questions and feedback related to the Marketing Martini podcast coming. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you've enjoyed listening to Marketing Martini so far, please let others know by voting for the Martini on your favourite podcast directory or write a review at iTunes.

Cheers!

]]>Marketing Martini host Bill Sweetman was recently in Miami, Florida to attend the biggest domain name industry event of them all, TRAFFIC. While he was there, Bill recorded interviews with several of the domain name industry's major players. The next...http://www.marketingmartini.com/2007/10/the-martini-bar.htmlMartini 028 Enter the Revealing World of Search Voyeurshttp://feedproxy.google.com/~r/MarketingMartini/~3/0MDuIlvZX1Y/martini-028-ent.htmlCool StuffDomain NamesInternet MarketingResearchSearch Engine AdvertisingSearch Engine OptimizationToolsmartini@kalixo.com (Bill Sweetman)Sun, 07 Oct 2007 15:00:00 PDTtag:typepad.com,2003:post-38817983

Ever been curious about how other people use search engines and what they look for? If so, you're in for a treat.

Marketing Martini host Bill Sweetman explains how and why you should become a Search Voyeur.

Listen to Episode #28 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engines
  • Search Voyeur Tools
  • Keywords
  • Domain Names

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Ever been curious about how other people use search engines and what they look for? If so, you're in for a treat. Marketing Martini host Bill Sweetman explains how and why you should become a Search Voyeur. Listen to Episode...noEver been curious about how other people use search engines and what they look for? If so, you're in for a treat. Marketing Martini host Bill Sweetman explains how and why you should become a Search Voyeur. Listen to Episode...Bill SweetmanEver been curious about how other people use search engines and what they look for? If so, you're in for a treat. Marketing Martini host Bill Sweetman explains how and why you should become a Search Voyeur. Listen to Episode...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/10/martini-028-ent.htmlhttp://media.kalixo.com/media/kalixo/Martini_028_2007_10_07.mp3Martini 027 Harness the Power of Google News Alertshttp://feedproxy.google.com/~r/MarketingMartini/~3/XC26L113AdU/martini-027-har.htmlBlogsCool StuffInternet MarketingMeasurementResearchToolsWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 30 Sep 2007 15:00:00 PDTtag:typepad.com,2003:post-38817809

Google's free News Alerts service has all sorts of clever applications for business professionals.

Marketing Martini host Bill Sweetman reveals why it's one of his favourite tools.

Listen to Episode #27 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 7 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Google News Alerts
  • Clipping Services
  • Brands
  • Competitive Intelligence
  • Blogs
  • Websites

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Google's free News Alerts service has all sorts of clever applications for business professionals. Marketing Martini host Bill Sweetman reveals why it's one of his favourite tools. Listen to Episode #27 of Marketing Martini - Internet Marketing Advice Served Straight...noGoogle's free News Alerts service has all sorts of clever applications for business professionals. Marketing Martini host Bill Sweetman reveals why it's one of his favourite tools. Listen to Episode #27 of Marketing Martini - Internet Marketing Advice SerBill SweetmanGoogle's free News Alerts service has all sorts of clever applications for business professionals. Marketing Martini host Bill Sweetman reveals why it's one of his favourite tools. Listen to Episode #27 of Marketing Martini - Internet Marketing Advice Served Straight...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/09/martini-027-har.htmlhttp://media.kalixo.com/media/kalixo/Martini_027_2007_09_30.mp3Martini 026 Marketing Your Blog Through Comments on Other Blogshttp://feedproxy.google.com/~r/MarketingMartini/~3/fYLNlgcWvhI/martini-026-mar.htmlBlogsInternet MarketingSearch Engine OptimizationViral Marketingmartini@kalixo.com (Bill Sweetman)Sun, 23 Sep 2007 15:00:00 PDTtag:typepad.com,2003:post-38817549

There are ethical ways to contribute to the online conversation in the blogosphere and gently spread the word about your blog at the same time.

Marketing Martini host Bill Sweetman talks about raising the awareness of your blog by commenting on other people's blogs.

Listen to Episode #26 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blogs
  • Comments
  • Technorati
  • Search Engines
  • Inbound Links
  • Blogroll

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>There are ethical ways to contribute to the online conversation in the blogosphere and gently spread the word about your blog at the same time. Marketing Martini host Bill Sweetman talks about raising the awareness of your blog by commenting...noThere are ethical ways to contribute to the online conversation in the blogosphere and gently spread the word about your blog at the same time. Marketing Martini host Bill Sweetman talks about raising the awareness of your blog by commenting...Bill SweetmanThere are ethical ways to contribute to the online conversation in the blogosphere and gently spread the word about your blog at the same time. Marketing Martini host Bill Sweetman talks about raising the awareness of your blog by commenting...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/09/martini-026-mar.htmlhttp://media.kalixo.com/media/kalixo/Martini_026_2007_09_23.mp3Martini 025 My Email Marketing Dilemma and How I Solved Ithttp://feedproxy.google.com/~r/MarketingMartini/~3/B5W3JHJVNJY/martini-025-my-.htmlEmail MarketingEmail NewslettersInternet MarketingToolsmartini@kalixo.com (Bill Sweetman)Sun, 16 Sep 2007 15:00:00 PDTtag:typepad.com,2003:post-38394801

There are lots of things to consider when planning to send out an email message to a large database that you own.

Marketing Martini host Bill Sweetman shares the story of how he solved a recent email marketing dilemma.

Listen to Episode #25 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email
  • Spam
  • Email Service Providers
  • Internet Service Providers
  • Opt-In Lists
  • BCC (Blind Carbon Copy)
  • Spam Filters

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>There are lots of things to consider when planning to send out an email message to a large database that you own. Marketing Martini host Bill Sweetman shares the story of how he solved a recent email marketing dilemma. Listen...noThere are lots of things to consider when planning to send out an email message to a large database that you own. Marketing Martini host Bill Sweetman shares the story of how he solved a recent email marketing dilemma. Listen...Bill SweetmanThere are lots of things to consider when planning to send out an email message to a large database that you own. Marketing Martini host Bill Sweetman shares the story of how he solved a recent email marketing dilemma. Listen...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/09/martini-025-my-.htmlhttp://media.kalixo.com/media/kalixo/Martini_025_2007_09_16.mp3Martini 024 Avoiding Black Hat SEO Techniqueshttp://feedproxy.google.com/~r/MarketingMartini/~3/WQWBrIhT2tw/martini-024-avo.htmlBest PracticesInternet MarketingSearch Engine OptimizationWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 09 Sep 2007 15:00:00 PDTtag:typepad.com,2003:post-38393719

There are a number of illegal or borderline search engine techniques still being practiced today by unscrupulous organizations.

Marketing Martini host Bill Sweetman talks about illegal, black-hat Search Engine Optimization techniques and why you should avoid using them.

Listen to Episode #24 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engines
  • Search Engine Optimization (SEO)
  • Black Hat SEO
  • White Hat SEO
  • Search Engine Spiders
  • Meta Tags
  • Doorway Pages

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>There are a number of illegal or borderline search engine techniques still being practiced today by unscrupulous organizations. Marketing Martini host Bill Sweetman talks about illegal, black-hat Search Engine Optimization techniques and why you should avoid using them. Listen to...noThere are a number of illegal or borderline search engine techniques still being practiced today by unscrupulous organizations. Marketing Martini host Bill Sweetman talks about illegal, black-hat Search Engine Optimization techniques and why you should avBill SweetmanThere are a number of illegal or borderline search engine techniques still being practiced today by unscrupulous organizations. Marketing Martini host Bill Sweetman talks about illegal, black-hat Search Engine Optimization techniques and why you should avoid using them. Listen to...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/09/martini-024-avo.htmlhttp://media.kalixo.com/media/kalixo/Martini_024_2007_09_09.mp3Martini 023 My Secret Domain Name Storyhttp://feedproxy.google.com/~r/MarketingMartini/~3/-14iuhec0Xw/martini-023-my-.htmlDomain NamesInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 02 Sep 2007 15:02:46 PDTtag:typepad.com,2003:post-38393375

What's a domain name worth? Is it possible to even put a price on something that doesn't physically exist?

Marketing Martini host Bill Sweetman reveals, for the first time in public, how he discovered the value of domain names.

Listen to Episode #23 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 11 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Email
  • Brands

Episode Resources

  • None

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>What's a domain name worth? Is it possible to even put a price on something that doesn't physically exist? Marketing Martini host Bill Sweetman reveals, for the first time in public, how he discovered the value of domain names. Listen...noWhat's a domain name worth? Is it possible to even put a price on something that doesn't physically exist? Marketing Martini host Bill Sweetman reveals, for the first time in public, how he discovered the value of domain names. Listen...Bill SweetmanWhat's a domain name worth? Is it possible to even put a price on something that doesn't physically exist? Marketing Martini host Bill Sweetman reveals, for the first time in public, how he discovered the value of domain names. Listen...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/09/martini-023-my-.htmlhttp://media.kalixo.com/media/kalixo/Martini_023_2007_09_02.mp3The Martini Bar is Closed for a Summer Holidayhttp://feedproxy.google.com/~r/MarketingMartini/~3/arYKlWPU0D8/the-martini-bar.htmlInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 08 Jul 2007 15:00:00 PDTtag:typepad.com,2003:post-36231516

National_lampoons_vacation_small

Marketing Martini host Bill Sweetman is taking an extended summer holiday break with the family so there will be no more podcasts until September.

Episode #23 of Marketing Martini will be released September 2, 2007.

Meanwhile, check out the archive of earlier episodes or pay a visit to Bill Sweetman's Internet marketing blog, Sweetmantra.

Keep those questions and feedback related to the Marketing Martini podcast coming. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you've enjoyed listening to Marketing Martini so far, please let others know by voting for the Martini on your favourite podcast directory or be the first to write a review at iTunes.

Cheers!

]]>Marketing Martini host Bill Sweetman is taking an extended summer holiday break with the family so there will be no more podcasts until September. Episode #23 of Marketing Martini will be released September 2, 2007. Meanwhile, check out the archive...http://www.marketingmartini.com/2007/07/the-martini-bar.htmlMartini 022 Finalizing the Killer Name for Your Website, Blog or Podcasthttp://feedproxy.google.com/~r/MarketingMartini/~3/43Yk4-HKRcM/martini_022_fin.htmlBlogsDomain NamesInternet MarketingPodcastingToolsWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 01 Jul 2007 15:00:00 PDTtag:typepad.com,2003:post-34287460

Don't start telling the world about the killer name you've come up with until you've listened to this episode.

Marketing Martini host Bill Sweetman discusses some important things you need to do before you begin using the amazing new name you've developed.

Listen to Episode #22 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Names
  • Name Generation
  • Domain Names
  • Trademarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Don't start telling the world about the killer name you've come up with until you've listened to this episode. Marketing Martini host Bill Sweetman discusses some important things you need to do before you begin using the amazing new name...noDon't start telling the world about the killer name you've come up with until you've listened to this episode. Marketing Martini host Bill Sweetman discusses some important things you need to do before you begin using the amazing new name...Bill SweetmanDon't start telling the world about the killer name you've come up with until you've listened to this episode. Marketing Martini host Bill Sweetman discusses some important things you need to do before you begin using the amazing new name...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/07/martini_022_fin.htmlhttp://media.kalixo.com/media/kalixo/Martini_022_2007_07_01.mp3Martini 021 How to Develop a Killer Name for Your Website, Blog or Podcasthttp://feedproxy.google.com/~r/MarketingMartini/~3/LzjWrWv5K2k/martini_021_how.htmlBlogsDomain NamesInternet MarketingPodcastingToolsWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 24 Jun 2007 15:00:00 PDTtag:typepad.com,2003:post-34286422

Follow these tips and you should be able to generate a unique and memorable name for your new Website, blog, podcast, or whatever.

Marketing Martini host Bill Sweetman reveals some of his tricks for generating names that stand out from the crowd.

Listen to Episode #21 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Names
  • Name Generation
  • Online Dictionary
  • Rhyming Dictionary
  • Online Thesaurus

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Follow these tips and you should be able to generate a unique and memorable name for your new Website, blog, podcast, or whatever. Marketing Martini host Bill Sweetman reveals some of his tricks for generating names that stand out from...noFollow these tips and you should be able to generate a unique and memorable name for your new Website, blog, podcast, or whatever. Marketing Martini host Bill Sweetman reveals some of his tricks for generating names that stand out from...Bill SweetmanFollow these tips and you should be able to generate a unique and memorable name for your new Website, blog, podcast, or whatever. Marketing Martini host Bill Sweetman reveals some of his tricks for generating names that stand out from...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/06/martini_021_how.htmlhttp://media.kalixo.com/media/kalixo/Martini_021_2007_06_24.mp3Martini 020 Maintaining Your Opt-In Email Listshttp://feedproxy.google.com/~r/MarketingMartini/~3/-IWVwt0hbN4/martini_020_mai.htmlBest PracticesEmail MarketingEmail NewslettersInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 17 Jun 2007 15:00:00 PDTtag:typepad.com,2003:post-34284008

Ensure the effectiveness of your permission email newsletter and marketing campaigns by practicing good email list maintenance.

Marketing Martini host Bill Sweetman gives pointers on how and why to maintain your opt-in email lists.

Listen to Episode #20 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Newsletters
  • Opt-in Email Lists
  • Email List Maintenance
  • Permission
  • Spam
  • Deliverability
  • Email Addresses
  • Soft Bounces
  • Hard Bounces
  • Challenge Response Systems
  • Unsubscribes

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Ensure the effectiveness of your permission email newsletter and marketing campaigns by practicing good email list maintenance. Marketing Martini host Bill Sweetman gives pointers on how and why to maintain your opt-in email lists. Listen to Episode #20 of Marketing...noEnsure the effectiveness of your permission email newsletter and marketing campaigns by practicing good email list maintenance. Marketing Martini host Bill Sweetman gives pointers on how and why to maintain your opt-in email lists. Listen to Episode #20 oBill SweetmanEnsure the effectiveness of your permission email newsletter and marketing campaigns by practicing good email list maintenance. Marketing Martini host Bill Sweetman gives pointers on how and why to maintain your opt-in email lists. Listen to Episode #20 of Marketing...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/06/martini_020_mai.htmlhttp://media.kalixo.com/media/kalixo/Martini_020_2007_06_17.mp3Martini 019 Choosing the Right Blogging Softwarehttp://feedproxy.google.com/~r/MarketingMartini/~3/_MUTPlmtbzk/martini_019_cho.htmlBlogsInternet MarketingToolsmartini@kalixo.com (Bill Sweetman)Sun, 10 Jun 2007 15:00:00 PDTtag:typepad.com,2003:post-34283862

There are lots of different software options for creating your own blog. Which one is right for you?

Marketing Martini host Bill Sweetman offers guidance around choosing the right blogging software solution.

Listen to Episode #19 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blogs
  • Blogging
  • Blogging Software
  • Blogger
  • TypePad
  • WordPress
  • Moveable Type

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>There are lots of different software options for creating your own blog. Which one is right for you? Marketing Martini host Bill Sweetman offers guidance around choosing the right blogging software solution. Listen to Episode #19 of Marketing Martini -...noThere are lots of different software options for creating your own blog. Which one is right for you? Marketing Martini host Bill Sweetman offers guidance around choosing the right blogging software solution. Listen to Episode #19 of Marketing Martini -...Bill SweetmanThere are lots of different software options for creating your own blog. Which one is right for you? Marketing Martini host Bill Sweetman offers guidance around choosing the right blogging software solution. Listen to Episode #19 of Marketing Martini -...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/06/martini_019_cho.htmlhttp://media.kalixo.com/media/kalixo/Martini_019_2007_06_10.mp3Martini 018 Inbound Links and How to Get Themhttp://feedproxy.google.com/~r/MarketingMartini/~3/wwIdE08g_YE/martini_018_inb.htmlInternet MarketingSearch Engine OptimizationWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 03 Jun 2007 15:00:00 PDTtag:typepad.com,2003:post-34283706

Getting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right.

Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your Website or blog.

Listen to Episode #18 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Inbound Links
  • Reciprocal Links
  • Search Engines
  • Search Engine Optimization (SEO)
  • Directories
  • Link Farms
  • Links Page

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Getting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right. Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your...noGetting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right. Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your...Bill SweetmanGetting links from other Websites and blogs to your Website or blog is a very effective marketing tactic, but only if done right. Marketing Martini host Bill Sweetman explains the correct way to go about generating inbound links to your...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/06/martini_018_inb.htmlhttp://media.kalixo.com/media/kalixo/Martini_018_2007_06_03.mp3Martini 017 Listener Questions and Answers #1http://feedproxy.google.com/~r/MarketingMartini/~3/Jj_Pt0wAx7Q/martini_017_lis.htmlBlogsDomain NamesInternet MarketingPodcastingSearch Engine OptimizationToolsWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 27 May 2007 15:00:00 PDTtag:typepad.com,2003:post-34280340

Marketing Martini's listeners have all sorts of interesting questions about Internet marketing.

Marketing Martini host Bill Sweetman opens up the virtual mailbag to answer some of the questions he's received from listeners around the world.

Listen to Episode #17 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 10 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blog Marketing
  • Technorati
  • Blogroll
  • Domain Names
  • ICANN
  • Search Engine Optimization (SEO)
  • Podcast Tools
  • CastBlaster
  • Audacity
  • LibSyn
  • TypePad

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Marketing Martini's listeners have all sorts of interesting questions about Internet marketing. Marketing Martini host Bill Sweetman opens up the virtual mailbag to answer some of the questions he's received from listeners around the world. Listen to Episode #17 of...noMarketing Martini's listeners have all sorts of interesting questions about Internet marketing. Marketing Martini host Bill Sweetman opens up the virtual mailbag to answer some of the questions he's received from listeners around the world. Listen to EpisBill SweetmanMarketing Martini's listeners have all sorts of interesting questions about Internet marketing. Marketing Martini host Bill Sweetman opens up the virtual mailbag to answer some of the questions he's received from listeners around the world. Listen to Episode #17 of...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/05/martini_017_lis.htmlhttp://media.kalixo.com/media/kalixo/Martini_017_2007_05_27.mp3Martini 016 Search Engine Advertising Tips and Trickshttp://feedproxy.google.com/~r/MarketingMartini/~3/w2ylkStNCPk/martini_016_sea.htmlBest PracticesInternet MarketingMeasurementOnline AdvertisingSearch Engine Advertisingmartini@kalixo.com (Bill Sweetman)Sun, 20 May 2007 15:00:00 PDTtag:typepad.com,2003:post-33455928

When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves.

Marketing Martini host Bill Sweetman shares 10 tips and tricks to get the most out of your search engine advertising campaigns.

Listen to Episode #16 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Advertising
  • Google AdWords
  • Yahoo Search Marketing
  • Microsoft adCenter
  • Dynamic Keyword Insertion
  • Measuring Conversion
  • Geo-targeting

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>When done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves. Marketing Martini host Bill Sweetman shares 10 tips and tricks...noWhen done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves. Marketing Martini host Bill Sweetman shares 10 tips and tricks...Bill SweetmanWhen done right, search engine advertising using Google AdWords, Yahoo Search Marketing, or Microsoft adCenter can be highly effective. Of course, it never hurts to know a few expert moves. Marketing Martini host Bill Sweetman shares 10 tips and tricks...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/05/martini_016_sea.htmlhttp://media.kalixo.com/media/kalixo/Martini_016_2007_05_20.mp3Martini 015 How to Avoid Making Your Website Invisible to Search Engineshttp://feedproxy.google.com/~r/MarketingMartini/~3/T5EdVrkmKyQ/martini_015_how.htmlDesignInternet MarketingSearch Engine OptimizationWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 13 May 2007 15:00:00 PDTtag:typepad.com,2003:post-33455728

Wondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers."

Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your Website.

Listen to Episode #15 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Optimization (SEO)
  • Search Engine Spiders
  • Flash
  • Frames
  • Graphical Text
  • JavaScript
  • Database-Driven Websites
  • Content Management System (CMS)
  • Search Engine Spider Simulator

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Wondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers." Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your Website. Listen...noWondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers." Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your WebsBill SweetmanWondering why the search engines can't find your Website? Maybe that's because your site features some search engine "spider blockers." Marketing Martini host Bill Sweetman explains some of the major things that block search engines from finding your Website. Listen...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/05/martini_015_how.htmlhttp://media.kalixo.com/media/kalixo/Martini_015_2007_05_13.mp3Martini 014 Writing Effective Email Subject Lineshttp://feedproxy.google.com/~r/MarketingMartini/~3/LrjprosRECg/martini_014_wri.htmlBest PracticesEmail MarketingEmail NewslettersInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 06 May 2007 15:00:00 PDTtag:typepad.com,2003:post-33455536

The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write.

Marketing Martini host Bill Sweetman serves up some subject line writing tips that will help increase the success of your email marketing campaigns.

Listen to Episode #14 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Email Marketing
  • Email Subject Lines
  • Email Newsletters
  • Email Open Rates
  • Capitalization
  • Spam Filters
  • Testing

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>The subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write. Marketing Martini host Bill Sweetman serves up some subject line writing...noThe subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write. Marketing Martini host Bill Sweetman serves up some subject line writing...Bill SweetmanThe subject line of your marketing emails plays a pivotal role in getting your message opened. In fact, these may be the most important handful of words you write. Marketing Martini host Bill Sweetman serves up some subject line writing...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/05/martini_014_wri.htmlhttp://media.kalixo.com/media/kalixo/Martini_014_2007_05_06.mp3Martini 013 How to Buy a Domain Name from Someone Elsehttp://feedproxy.google.com/~r/MarketingMartini/~3/vx15cSWLB7Y/martini_013_how.htmlBest PracticesDomain NamesInternet MarketingWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 29 Apr 2007 15:00:00 PDTtag:typepad.com,2003:post-33455234

Follow these guidelines and you should be able to obtain the domain you want without overpaying.

Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else.

Listen to Episode #13 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • WHOIS Record
  • Domain Name Re-sale Market
  • Escrow Service

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Follow these guidelines and you should be able to obtain the domain you want without overpaying. Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else. Listen to Episode #13 of Marketing Martini...noFollow these guidelines and you should be able to obtain the domain you want without overpaying. Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else. Listen to Episode #13 of Marketing Martini...Bill SweetmanFollow these guidelines and you should be able to obtain the domain you want without overpaying. Marketing Martini host Bill Sweetman shares his best practices for buying a domain name from someone else. Listen to Episode #13 of Marketing Martini...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/04/martini_013_how.htmlhttp://media.kalixo.com/media/kalixo/Martini_013_2007_04_29.mp3Martini 012 Marketing Your Blog Using Technoratihttp://feedproxy.google.com/~r/MarketingMartini/~3/P8sctDt6TVw/martini_012_mar.htmlBlogsInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 22 Apr 2007 15:00:00 PDTtag:typepad.com,2003:post-32393544

If you are serious about boosting traffic to your blog, registering it with Technorati should be first on your to-do list.

Marketing Martini host Bill Sweetman reveals how registering your blog with Technorati will help it gain a much larger audience.

Listen to Episode #12 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Blogs
  • Technorati
  • Keywords
  • Tags
  • Pinging
  • TypePad

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>If you are serious about boosting traffic to your blog, registering it with Technorati should be first on your to-do list. Marketing Martini host Bill Sweetman reveals how registering your blog with Technorati will help it gain a much larger...noIf you are serious about boosting traffic to your blog, registering it with Technorati should be first on your to-do list. Marketing Martini host Bill Sweetman reveals how registering your blog with Technorati will help it gain a much larger...Bill SweetmanIf you are serious about boosting traffic to your blog, registering it with Technorati should be first on your to-do list. Marketing Martini host Bill Sweetman reveals how registering your blog with Technorati will help it gain a much larger...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/04/martini_012_mar.htmlhttp://media.kalixo.com/media/kalixo/Martini_012_2007_04_22.mp3Martini 011 Generate Leads by Narrowing Focus of Your Websitehttp://feedproxy.google.com/~r/MarketingMartini/~3/ayTHEnK6Vyk/martini_011_gen.htmlInternet MarketingStrategyWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 15 Apr 2007 15:00:00 PDTtag:typepad.com,2003:post-32393370

In a highly competitive landscape, choosing a unique angle for your Website can really pay off.

Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads.

Listen to Episode #11 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Websites
  • Website Strategy
  • Niche Marketing
  • Opt-in Database

Episode Resources

  • N/A

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>In a highly competitive landscape, choosing a unique angle for your Website can really pay off. Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads. Listen to Episode #11...noIn a highly competitive landscape, choosing a unique angle for your Website can really pay off. Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads. Listen to Episode #11...Bill SweetmanIn a highly competitive landscape, choosing a unique angle for your Website can really pay off. Marketing Martini host Bill Sweetman discusses how to sharpen the focus of your Website in order to generate qualified leads. Listen to Episode #11...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/04/martini_011_gen.htmlhttp://media.kalixo.com/media/kalixo/Martini_011_2007_04_15.mp3Marketing Martini Nominated for Most Valuable Podcasthttp://feedproxy.google.com/~r/MarketingMartini/~3/F53ZLlLhrAs/marketing_marti.htmlInternet MarketingPodcastingmartini@kalixo.com (Bill Sweetman)Mon, 09 Apr 2007 20:06:16 PDTtag:typepad.com,2003:post-32691854

In response to Joseph Jaffe's recent Most Valuable Blogs (MVB) contest, Kevin Behringer over at the Fly-Over Marketing blog has kicked off a Most Valuable Podcasts (MVP) contest.

But wait, it gets better...

I am pleased (if somewhat bewildered) to announce that my Marketing Martini podcast is one of the "Sweet 16" finalists for Most Valuable Podcast. And I'm truly flattered that the Martini shares the virtual limelight with some great podcasts like Joseph Jaffe's Across the Sound, Mitch Joel's Six Pixels of Separation, C.C. Chapman's Managing the Gray, any many more. Congratulations to all my fellow podcasters on the shortlist.


If you'd like to vote for the Marketing Martini and/or any of the other fine podcast nominees, follow this link.


Thanks, Kevin! Let the fun and games begin...

]]>In response to Joseph Jaffe's recent Most Valuable Blogs (MVB) contest, Kevin Behringer over at the Fly-Over Marketing blog has kicked off a Most Valuable Podcasts (MVP) contest. But wait, it gets better... I am pleased (if somewhat bewildered) to...http://www.marketingmartini.com/2007/04/marketing_marti.htmlMartini 010 My Internet Marketing Toolbox: jConnecthttp://feedproxy.google.com/~r/MarketingMartini/~3/T3_IeW2CQOs/martini_010_my_.htmlCool StuffInternet MarketingPodcastingToolsmartini@kalixo.com (Bill Sweetman)Sun, 08 Apr 2007 15:00:00 PDTtag:typepad.com,2003:post-32393092

Did you know that you could receive private faxes and voicemails in your email inbox?

Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools.

Listen to Episode #10 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • jConnect
  • Voicemail
  • Fax
  • Scanner
  • Podcast Comment Line
  • Virtual Office

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Did you know that you could receive private faxes and voicemails in your email inbox? Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools. Listen to Episode #10 of Marketing Martini - Internet Marketing...noDid you know that you could receive private faxes and voicemails in your email inbox? Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools. Listen to Episode #10 of Marketing Martini - Internet MarketingBill SweetmanDid you know that you could receive private faxes and voicemails in your email inbox? Marketing Martini host Bill Sweetman talks about jConnect, one of his favourite Internet marketing tools. Listen to Episode #10 of Marketing Martini - Internet Marketing...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/04/martini_010_my_.htmlhttp://media.kalixo.com/media/kalixo/Martini_010_2007_04_08.mp3Martini 009 Writing Search Engine-Friendly Page Titleshttp://feedproxy.google.com/~r/MarketingMartini/~3/JK-vvpwChZo/martini_009_wri.htmlInternet MarketingSearch Engine OptimizationWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 01 Apr 2007 19:17:09 PDTtag:typepad.com,2003:post-32392704

Your Website's page titles can have a huge impact on your search engine ranking.

Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts.

Listen to Episode #9 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 8 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Search Engine Optimization (SEO)
  • Page Titles
  • Search Engines
  • Search Engine Ranking
  • Keywords
  • Content Management System (CMS)
  • Bookmarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Your Website's page titles can have a huge impact on your search engine ranking. Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts. Listen to...noYour Website's page titles can have a huge impact on your search engine ranking. Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts. Listen to.Bill SweetmanYour Website's page titles can have a huge impact on your search engine ranking. Marketing Martini host Bill Sweetman discusses how to create search engine friendly page titles as part of your overall Website search engine optimization efforts. Listen to...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/04/martini_009_wri.htmlhttp://media.kalixo.com/media/kalixo/Martini_009_2007_04_01.mp3The Martini Bar is Closed for a Weekhttp://feedproxy.google.com/~r/MarketingMartini/~3/AAN6mpJXz-E/the_martini_bar.htmlInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 25 Mar 2007 15:00:00 PDTtag:typepad.com,2003:post-32012626

Marketing Martini host Bill Sweetman is taking a short holiday break so there will be no podcast this week.

Episode #9 of Marketing Martini will be released April 1, 2007. Seriously.

In the mean time, check out the archive of earlier episodes or pay a visit to Bill Sweetman's Internet marketing blog, Sweetmantra.

Keep those questions and feedback related to the Marketing Martini podcast coming. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you've enjoyed listening to Marketing Martini so far, please let others know by voting for the Martini on your favourite podcast directory or be the first to write a review at iTunes.

Cheers!

]]>Marketing Martini host Bill Sweetman is taking a short holiday break so there will be no podcast this week. Episode #9 of Marketing Martini will be released April 1, 2007. Seriously. In the mean time, check out the archive of...http://www.marketingmartini.com/2007/03/the_martini_bar.htmlMartini 008 Expired Domain Names Can Be Traffic Magnetshttp://feedproxy.google.com/~r/MarketingMartini/~3/jrj8fbO3uGo/martini_008_exp.htmlDomain NamesInternet MarketingOnline AdvertisingStrategyWebsitesmartini@kalixo.com (Bill Sweetman)Sun, 18 Mar 2007 15:00:00 PDTtag:typepad.com,2003:post-30617988

Purchasing an expired domain name could be the smartest marketing investment you ever make.

Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website.

Listen to Episode #8 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Domain Names
  • Expired Domain Names
  • Advertising
  • Links
  • The Domain Name Aftermarket
  • Afternic
  • Measurement
  • Domain Name Research
  • Wayback Machine
  • Trademarks

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

If you enjoy listening to Marketing Martini, please let others know by voting for the Martini on your favourite podcast directory or writing a review at iTunes. You are also invited to share the MP3 files with others, or simply tell your colleagues to visit www.marketingmartini.com for more information.

Subscribe to the Marketing Martini podcast. There's no charge to subscribe and you'll never miss a new episode. Click here to learn how easy it is to subscribe.

]]>Purchasing an expired domain name could be the smartest marketing investment you ever make. Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website. Listen to Episode #8 of Marketing Martini...noPurchasing an expired domain name could be the smartest marketing investment you ever make. Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website. Listen to Episode #8 of MarketingBill SweetmanPurchasing an expired domain name could be the smartest marketing investment you ever make. Marketing Martini host Bill Sweetman talks about using expired domain names to get affordable, qualified traffic to your Website. Listen to Episode #8 of Marketing Martini...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/03/martini_008_exp.htmlhttp://media.kalixo.com/media/kalixo/Martini_008_2007_03_19.mp3Martini 007 Overcoming Blog Writers Blockhttp://feedproxy.google.com/~r/MarketingMartini/~3/MuUV4-pVrUM/martini_007_ove.htmlBlogsContentInternet Marketingmartini@kalixo.com (Bill Sweetman)Sun, 11 Mar 2007 15:00:00 PDTtag:typepad.com,2003:post-30617732

Just because writing doesn't come naturally to you doesn't mean you can't become a prolific blogger.

Marketing Martini host Bill Sweetman shares some simple techniques to help supposed non-writers get into the habit of writing a blog.

Listen to Episode #7 of Marketing Martini - Internet Marketing Advice Served Straight Up

Running Time: 9 minutes

Click on the Triangular Play Button Below to Listen Now

Other Ways to Listen

Items Discussed in this Episode

  • Writing
  • Writing Techniques
  • Writers Block
  • Blogs
  • Group Blogs
  • One Degree
  • Digital Voice Recorders
  • Bill Sweetman's Crazy Blackout Writing Technique

Episode Resources

Your Feedback

Your questions and feedback related to the Marketing Martini podcast are always welcome. Please post a comment on this blog, leave a voicemail message at 416-352-5471 (anytime), or send an email to martini@kalixo.com.

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]]>Just because writing doesn't come naturally to you doesn't mean you can't become a prolific blogger. Marketing Martini host Bill Sweetman shares some simple techniques to help supposed non-writers get into the habit of writing a blog. Listen to Episode...noJust because writing doesn't come naturally to you doesn't mean you can't become a prolific blogger. Marketing Martini host Bill Sweetman shares some simple techniques to help supposed non-writers get into the habit of writing a blog. Listen to Episode...Bill SweetmanJust because writing doesn't come naturally to you doesn't mean you can't become a prolific blogger. Marketing Martini host Bill Sweetman shares some simple techniques to help supposed non-writers get into the habit of writing a blog. Listen to Episode...Internet,marketing,expert,Bill,Sweetman,online,advice,advertising,emarketing,websites,email,strategyhttp://www.marketingmartini.com/2007/03/martini_007_ove.htmlhttp://media.kalixo.com/media/kalixo/Martini_007_2007_03_12.mp3Creative Commons Attribution 2.5 LicenseBill Sweetmannonadult