http://www.thundertech.com en-us © 2018 thunder::tech Sit back and watch our collection of Marketing Mat::ters video podcasts. thunder::tech Here, thunder::tech will share with you videos of integrated marketing splendor. Optimized for Apple TV and other high quality devices. Here, thunder::tech will share with you videos of integrated marketing splendor. Madison Letizia madison.letizia@thundertech.com nothunder,tech,thundertech,thunder,tech,marketing,integrated,advertising,seo,cleveland,web,internet,branding,pr,public,relations,identity,ohio,brand,strategy,design,social,media,online,video,production,search,sem,Good,Morning,Marketers thunder::tech thunder::tech is an integrated marketing agency. Did you know motion isn’t just for video anymore? On this episode of Good Morning Marketers, we talk about motion. We break down the purpose, how you can use motion on a website to help users view additional information and how it aids in finding relevant content easier. Thu, 21 Mar 2019 12:00:00 GMT 2:15 website, motion, website motion, development, web, middle market, agency, marketing, business, website development, user experience, ux design, no thunder::tech thunder::tech is an integrated marketing agency. Is your brand on strategy? Is your strategy on brand? These are the questions you should be asking yourself and your team. In this episode of Good Morning Marketers, we go over the different types of brand strategies from house of brands to branded house and how to connect to the proper audience and hit goals through your strategy. Thu, 18 Oct 2018 12:00:00 GMT 3:24 Marketing, branding, B2B, B2C, customers, audience, products, strategy, target audience, brand strategy, business, mid-market companies, middle market, goals, brand management no thunder::tech thunder::tech is an integrated marketing agency. Do you know how to relate to B2B and B2C customers? Relating to each of these customers involve different processes and platforms. In our latest Good Morning Marketers video, Bruce Williams breaks down the areas of audience, products and experience considerations and how they can help a company up its game in e-commerce. Learn how to identify the proper paths and how to reach the right consumers. Mon, 13 Aug 2018 12:00:00 GMT 2:43 Marketing, E-commerce, B2B, B2C, Customers, Audience, products, experience considerations, target audience, products, business, mid-market companies, middle market no thunder::tech thunder::tech is an integrated marketing agency. So you think you know your users, but what if you don’t? Conducting user research can give you definitive answers about what end users want and need from your website. In our latest Good Morning Marketers video, Jay Mazzone breaks down three primary research methods UX designers can use to collect information and gain useful insights about your users. Mon, 12 Mar 2018 12:00:00 GMT 2:16 user research, user testing, usability, marketing , web development, user experience, web design, customer experience, customer journey, UX design, card sorting, prototype testing, surveys, user interviews no thunder::tech thunder::tech is an integrated marketing agency. If you’re new to the digital world or late to the SEO game, you’ll want to take some notes during our latest Good Morning Marketers video. Leveraging SEO for your business is a must and our Optimization Team Lead, Maggie Babuder, goes over some high-level tips you’ll want to incorporate into your brand. Thu, 07 Dec 2017 12:00:00 GMT 2:57 User experience, design, website development, website build, marketing, website optimization, wireframes, sitemaps, user flow diagram, no thunder::tech thunder::tech is an integrated marketing agency. User Experience design, or UX design, is much more than just where a link takes a user or how easy it is to fill out a form. Instead, UX design combines a lot of skill sets. Most importantly, a UX designer is also an advocate for the end user, giving them a voice and looking out of their best interests. Today on Good Morning Marketers our Creative Director Craig Israel explores just what UX design entails along with the many components that go into making a great experience for your website’s users. Are “U” ready to learn about UX? Mon, 11 Sep 2017 12:00:00 GMT 3:42 User experience, design, website development, website build, marketing, website optimization, wireframes, sitemaps, user flow diagram, no thunder::tech thunder::tech is an integrated marketing agency. So you say you’ve got a lot of content, but aren’t sure how to rework your brand’s existing site. We’ve got you covered. When it comes to planning content around a redesign, our experts have exactly the right approach. Grab a pen and notepad and take note of our latest Good Morning Marketers episode that’ll teach you just how to improve your brand’s overall bottom line. Tue, 18 May 2017 12:00:00 GMT 2:46 Marketing, content planning, planning, SEO, lead generation, education no thunder::tech thunder::tech is an integrated marketing agency. When’s the last time you evaluated your brand identity? Is your brand working as hard as it could be? In our latest Good Morning Marketers episode, our Creative Director Craig Israel breaks down the process of assessing the current state of your branding to determine if it’s time for a slight evolution or if you should invest in a total rebrand. Settle in and get your creative juices flowing. Tue, 18 Apr 2017 12:00:00 GMT 3:18 thundertech, branding, brand evolution, visual elements, messaging, iterate no thunder::tech thunder::tech is an integrated marketing agency. Performance marketing isn’t just pay-for-performance marketing tactics anymore. Instead, the concept focuses on any and all measurable marketing strategies that inform your ROI. In this episode of Good Morning Marketers, our President Jason Therrien gets into the finer details of what this performance enhancing marketing tactic looks like for our clients. Get ready for a crash course in how to tangibly show how your marketing is making an impact on your bottom line. Tue, 14 Feb 2017 12:00:00 GMT 2:14 performance marketing, content strategy, marketing, return on investment, strategy no thunder::tech thunder::tech is an integrated marketing agency. Does the word strategy make you think of heavy military artillery maneuvers? In our latest Good Morning Marketers episode, our Social Media Team Manager Madison Letizia takes a look at how to start a social media marketing strategy. We dive into the planning stage of this four step process to help shed some light on this intimidating exercise. Grab a notepad, you don’t want to miss these tips. Tue, 13 Dec 2016 12:00:00 GMT 2:10 Social Media, Communications, Marketing Strategy no thunder::tech thunder::tech is an integrated marketing agency. Do you need a video for your website or social channels? Senior Multimedia Specialist Christian Daugstrup walks you through what factors to consider when creating an impactful video that conveys the necessary information, tells your brand story and really connects with your customers. Mon, 12 Sep 2016 12:00:00 GMT 3:10 Video, multimedia, animation, live action, interview, marketing tips, explainer video, impactful video no thunder::tech thunder::tech is an integrated marketing agency. If you use marketing automation and want to prove long term success, hear Bruce Williams, Senior Director of Development Department, and Kyle Coughlin, Marketing Automation Specialist, walk through best practices and key areas to focus on to sustain growth with your marketing automation initiatives. Tue, 21 Mar 2016 12:00:00 GMT 3:15 data driven decision making, marketing automation, customer lifecycle optimization no thunder::tech thunder::tech is an integrated marketing agency. Is your marketing automation platform underperforming or sitting in the corner collecting dust? Sit down with Bruce Williams, Senior Director of Development Department, and Kyle Coughlin, Marketing Automation Specialist, as they discuss the process we take clients through to help them take steps to use data to drive automation success. Tue, 21 Mar 2016 12:00:00 GMT 3:58 lead generation, digital marketing strategy, marketing automation, customer journey, conversion path no thunder::tech thunder::tech is an integrated marketing agency. What can marketing automation do for your organization? Learn about the process that thunder::tech goes through to understand if automation is right for you. Leveraging this powerful suite of tools can open a path towards ROI analysis making you a more thoughtful marketer. Tue, 21 Mar 2016 12:00:00 GMT 3:56 marketing automation, closed loop reporting, marketing ROI, lead generation no thunder::tech thunder::tech is an integrated marketing agency. What is marketing automation? The answer might be different than what you think! Listen in as Bruce Williams, Senior Director of Development Department, and Kyle Coughlin, Marketing Automation Specialist, break down marketing automation and address some misconceptions heard buzzing through the digital marketing world. Tue, 21 Mar 2016 12:00:00 GMT 3:43 marketing automation, what is marketing automation, business intelligence no thunder::tech thunder::tech is an integrated marketing agency. What in the heck is Iterative Design? Our Creative Director, Craig Israel breaks it down for you. We’ll tell you what it is, how it can help you reach your marketing goals, serve your clients and potential clients needs and how it can also keep your COO happy. Mon, 14 Mar 2016 12:00:00 GMT 3:48 Iterative Design, marketing, web design, Starbucks, thundertech, website redesigns, marketing trends, CMS, modular content, optimization no thunder::tech thunder::tech is an integrated marketing agency. We’ve heard the term “Marketing Funnel” tossed around a lot lately, but if you’re not properly using your funnel, then it’s useless. Here’s how to turn the academic exercise into a practical tool for your marketing efforts. Fri, 11 Sep 2015 12:00:00 GMT 1:35 personas, buyer types, marketing, marketing funnel, business, sales, thunder tech, thundertech no thunder::tech thunder::tech is an integrated marketing agency. Ever thought of pursuing an out-of-home advertising campaign to promote your service or product? Our Media Specialist provides a quick checklist of things your can’t forget when planning your campaign. Tue, 13 Jul 2015 12:00:00 GMT 1:35 advertising, billboard, kiosk, marketing, thunder, thundertech, tech, out of home advertising, marketing campaign no thunder::tech thunder::tech is an integrated marketing agency. On April 21, 2015 Google released an update that would penalize pages on sites that weren’t mobile friendly. Our Optimization Team Manager, Dave Crader, explains what this update means for your website and what you can do to make your site mobile friendly. Tue, 12 May 2015 12:00:00 GMT 3:01 Google, thunder, thunder::tech, marketing, websites, mobile, mobile friendly, optimization, website, Good Morning Marketers, no thunder::tech thunder::tech is an integrated marketing agency. Have you connected your marketing stack yet? Our Development Department Director Bruce Williams walks us through what is in a marketing stack and how to link the components together to get the most out of your digital marketing. Thu, 19 Mar 2015 12:00:00 GMT 3:18 2015, cma, CRM, email, email marketing, esp, GMM, how to, management, marketing, marketing management, marketing stack, platform no thunder::tech thunder::tech is an integrated marketing agency. Curious about marketing automation? Our Development Department Director Bruce Williams explains what it is, how it works and shares an example of a drip campaign. Watch this to understand how your brand can better connect with customers through automation. Thu, 16 Oct 2014 12:00:00 GMT 3:15 presentations, powerpoint, speech, power point, annual meeting, speaking, keynote, live-stream, how to give a presentation no thunder::tech thunder::tech is an integrated marketing agency. Do you think the first step to giving a presentation is opening PowerPoint? It doesn’t have to be. In this episode of Good Morning Marketers, we discuss how to turn your presentations – whether they’re for an annual meeting, keynote speech or live-streamed event – into engaging, polished and impressive-looking events. Thu, 14 Aug 2014 12:00:00 GMT 3:15 presentations, powerpoint, speech, power point, annual meeting, speaking, keynote, live-stream, how to give a presentation no thunder::tech thunder::tech is an integrated marketing agency. How well do you really know your audience? Take those dull demographics and shopper behaviors and turn them into stories about the different segments of your audience! Well-developed personas will help you tailor your marketing message and help hone your tactics. Watch our first ever Whiteboard Edition of Good Morning Marketers to learn more about how personas can help your brand. Thu, 17 July 2014 12:00:00 GMT 2:43 YT, GMM, 2014, personas, buyers, shoppers, thundertech, YT, demographics no thunder::tech thunder::tech is an integrated marketing agency. Marketing automation may sound like a big, scary term that conjures up images of robotic voices telling you to press 1, but it’s actually pretty simple. Watch this episode of Good Morning Marketers to learn how to get started and how it can benefit your sales and marketing processes. Thu, 19 Jun 2014 12:00:00 GMT 2:55 YT, GMM, 2014, automate, data collection, digital, marketing, marketing automation, sales no thunder::tech thunder::tech is an integrated marketing agency. The role of public relations and media relations has changed a lot over the years, but is still very relevant in helping to generate interest for brands. In this GMM Quick Question, thunder::tech’s Communications Specialist Tom Valentino dives into ways brands can step up their PR efforts to increase the success of their campaigns. Thu, 15 May 2014 12:00:00 GMT 2:13 YT, GMM, 2014, brand, media, images, infographic, marketing, media relations, PR, public relations, visual PR, no thunder::tech thunder::tech is an integrated marketing agency. thunder::tech has been experimenting with a new way to design websites over the past year and a half. This new process involves a user experience (UX) developer and graphic designer literally sitting next to each other and creating a website together. We call it Real Time Design (RTD). Watch this episode of Good Morning Marketers to hear the benefits of RTD straight from a designer and a developer. Thu, 17 Apr 2014 12:00:00 GMT 1:44 YT, GMM, 2014, thundertech, design, development, website, web, marketing, real time, rtd, responsive, in browser, graphic, no thunder::tech thunder::tech is an integrated marketing agency. Product photography is often the first experience customers have with your product. Why not elevate it by getting rid of plain backgrounds and showcasing your products in real-life environments? thunder::tech Multimedia Specialist Christian Daugstrup explains how to tell a story with your photos in this episode of Good Morning Marketers :: Quick Question. Thu, 18 Mar 2014 12:00:00 GMT 1:42 YT, GMM, 2014, Remarketing, retargeting, marketing, ad, advertising, online, media no thunder::tech thunder::tech is an integrated marketing agency. Discover everything you might want to know about remarketing, the vehicle that allows advertisers to stay in front of their online audiences, even when they've left their websites. In this Good Morning Marketers Quick Question, J.P. Krainz explains how your company could benefit from this type of advertising. Thu, 13 Feb 2014 12:00:00 GMT 1:58 YT, GMM, 2014, Remarketing, retargeting, marketing, ad, advertising, online, media no thunder::tech thunder::tech is an integrated marketing agency. It’s time to start thinking about your marketing budget for 2014. In this episode of GMM, thunder::tech President Jason Therrien and Account Services Team Manager Andrea Aber discuss how to bake innovation into your marketing budgets. Thu, 21 Nov 2013 12:00:00 GMT 3:48 GMM, YT, Good Morning Marketers, thundertech, thunder tech, marketing, budget, innovation, 2014, planning, experimental, trial, budgeting, business, Jason Therrien no thunder::tech thunder::tech is an integrated marketing agency. In part 1 of this media buying series, we discussed how to set up your media planning and buying campaign. Now that it’s set up, what's next? From frequency to calls to action, find out how to ensure your media plan is successful in this episode of Good Morning Marketers. Thu, 21 Nov 2013 12:00:00 GMT 2:48 2013, buy, frequency, GMM, how to, marketing, media, media buy, media planning, plan, success, thundertech, YT no thunder::tech thunder::tech is an integrated marketing agency. It’s time to start thinking about your marketing budget for 2014. In this episode of GMM, thunder::tech President Jason Therrien and Account Services Team Manager Andrea Aber discuss how to bake innovation into your marketing budgets. Thu, 19 Sep 2013 12:00:00 GMT 2:32 GMM, google glass, iwatch, marketing, pebble, smart, smartwatch, technology, thundertech, trends, watch, wearable technology, Wearables no thunder::tech thunder::tech is an integrated marketing agency. Content marketing is a pretty hot topic these days, but what does it really mean for you and your organization? In this episode of Good Morning Marketers, Account Manager Eric Crilow and Communications Team Manager Melanie Eyerman discuss how you can create content that engages your audience and drives consumer action. Thu, 18 Jul 2013 12:00:00 GMT 3:13 audience, blog, brand, Branding, business, communication, content, content marketing, marketing, strategy, thunder tech, thunder::tech, thundertech, video, website no thunder::tech thunder::tech is an integrated marketing agency. In this edition of Good Morning Marketers Quick Question, Creative Director Craig Israel addresses why people hate advertising so much—or do they? Craig presents an interesting case study showing that maybe people don’t really hate advertising as much as they claim. Have a quick marketing question you’d like us to answer? Tweet it to us at @thundertech! Thu, 20 Jun 2013 12:00:00 GMT 3:12 Good Morning Marketers, thundertech, thunder tech, advertising, marketing, spam, hate, bad advertising, I hate advertising, Super Bowl, good advertising, ads, commercials no thunder::tech thunder::tech is an integrated marketing agency. Discover our top tips for brands that are curious about e-commerce options in this edition of Good Morning Marketers Quick Question. From security considerations to finding the right development partner, thunder::tech’s data team manager explains where brands should start before launching an e-commerce campaign. Have a quick marketing question you’d like us to answer? Tweet it to us at @thundertech! Wed, 17 Apr 2013 12:00:00 GMT 3:24 Good Morning Marketers, thundertech, thunder tech, ecommerce, e-commerce, commerce, digital, sales, internet, online, sale, tool, platform, security, SSL, secure socket layer, partner, development, web no thunder::tech thunder::tech is an integrated marketing agency. What are the basics of media buying? In this episode of Good Morning Marketers, we present a checklist of important factors to consider when media planning. From sticking to a budget to evaluating success, thunder::tech outlines what marketers need to know most before launching a media campaign. Tue, 12 Mar 2013 12:00:00 GMT 2:58 Good Morning Marketers, thundertech, thunder tech, media buy, media spend, media, ad, plan, media planning, media buying, budget, campaign, evaluate, audience, target, measure, success, marketing no thunder::tech thunder::tech is an integrated marketing agency. In our first edition of Good Morning Marketers Quick Question, Creative team member Connie Baltitas gives an overview of some of the elements that go into successful Web design. From strong calls to action and a responsive layout, learn how to improve your company’s website. Have a quick marketing question you’d like us to answer? Tweet it to us at @thundertech! Wed, 13 Feb 2013 12:00:00 GMT 1:20 Good Morning Marketers, thundertech, thunder tech, Web, website, design, responsive, effective, how to, good, elements, strong, call to action, audience, target no thunder::tech thunder::tech is an integrated marketing agency. As the year comes to a close and companies begin to think about strategy for the new year, it’s a great time to look into upcoming marketing trends to implement. In this episode of Good Morning Marketers, thunder::tech’s Account Services Team Manager Andrea Aber and Interactive Developer Justin Smith recap the agency’s recent Marketing Trends Event and give insight into some areas companies may want to budget for in 2013. The three categories discussed include strategizing your process, sizing up your data and socializing your brand. Mon, 19 Nov 2012 12:00:00 GMT 3:26 thundertech, marketing, trends, 2013, branding, business, budget, good morning marketers, big data, content marketing, social media no thunder::tech thunder::tech is an integrated marketing agency. You know those products you use because you've been using them for years and you're just comfortable with them? Maybe your family buys them too or your best friend swears by them. At thunder::tech, we refer to this as brand inheritance. In this episode of Good Morning Marketers, President Jason Therrien and Senior Graphic Designer Connie Baltitas give their definition of brand inheritance and describe how your company can stand up to competitors with a high quotient of brand inheritance. Thu, 18 Oct 2012 12:00:00 GMT 3:39 2012, GMM, thundertech, marketing, brand, branding, inheritance, B2C, stand, out, competition, product, consumer, business no thunder::tech thunder::tech is an integrated marketing agency. What’s new in the world of search? Our Optimization team shares the latest trends in search marketing and SEO in this episode of Good Morning Marketers. Learn about the relationship between search and social media and whether content is as an important search factor as it used to be. Wed, 19 Sep 2012 12:00:00 GMT 3:50 2012, GMM, search, SEO, optimization, engine, marketing, social, media, thundertech, content, Google, panda, penguin no thunder::tech thunder::tech is an integrated marketing agency. Sometimes it seems almost every business is interested in jumping on the mobile app bandwagon, but there are some things to consider first. thunder::tech Account Manager J.P. Krainz and Data Team Manager Bruce Williams explain the various business uses for apps and some factors brands should weigh before deciding an app is right for them. Wed, 15 Aug 2012 12:00:00 GMT 3:47 2012, GMM, mobile, app, business, marketing, businesses, iphone, iOS, android, iPad, application, digital, brand, enterprise, consideration no thunder::tech thunder::tech is an integrated marketing agency. With so many women making the purchasing decisions in their households, it’s not surprising that moms have become such a sought-after target audience for marketers. From advertising to blogger relations, Melanie Eyerman, communications team manager, and Andrea Aber, account services team manager, discuss the best ways to reach out to moms in this episode of Good Morning Marketers. Thu, 19 Jul 2012 12:00:00 GMT 4:45 2012, GMM, digital, moms, mothers, mom, mommy, blog, blogger, relations, advertising, Facebook, purchase, shopping, marketing, brand, market, advertise no thunder::tech thunder::tech is an integrated marketing agency. In the airport, at an event or even at the gas station, you're probably seeing digital signage in more places than ever before due to better, more cost-effective technology. Once reserved mostly for entertainment venues, digital signage now has very real, practical, business uses. In this episode of Good Morning Marketers, Manager of Multimedia Services Matt Stevens and Interactive Developer Justin Smith discuss the various functional business applications of digital signage. Wed, 13 Jun 2012 12:00:00 GMT 4:30 2012, GMM, digital, signage, business, company, organization, touch, screen, interactive, sign, signs, screens, B2B, B2C no thunder::tech thunder::tech is an integrated marketing agency. You may have heard buzz about the latest advancement in Web development: responsive design. Dave Berman, thunder::tech’s Creative Department Manager and Justin Smith, interactive developer, explain what responsive design is all about and how it can make your content and brand message easier for your audience to access on any device in this edition of Good Morning Marketers. Wed, 16 May 2012 12:00:00 GMT 4:55 2012, GMM, responsive, design, web, mobile, device, tablet, website, development, marketing, content, parity, brand no thunder::tech thunder::tech is an integrated marketing agency. No matter what industry you work in, it’s important to keep up with the latest news, trends and events. In this edition of Good Morning Marketers, Andrea Aber, account services team manager, and Noelle Pennyman, public relations coordinator, share some of the ways they stay educated and share the wealth of knowledge with others. Tue, 17 Apr 2012 12:00:00 GMT 4:21 2012, GMM, education, learn, marketing, read, publication, thought, leader, industry, news, knowledge, magazine, best, marketer no thunder::tech thunder::tech is an integrated marketing agency. Facebook announced it will push Timeline live for all brand pages on March 30, 2012. In this episode of Good Morning Marketers, Melanie Eyerman, manager of social media services, and Justin Smith, an interactive developer, discuss everything brands need to consider before their page goes public. From choosing the right cover photo content to testing your mobile tabs, thunder::tech wants your brand to be prepared. Mon, 12 Mar 2012 12:00:00 GMT 4:50 2012, GMM, Timeline, Facebook, brands, marketing, pr, public, relations, thundertech, thunder tech, marketer, mobile, tab, cover, photo no thunder::tech thunder::tech is an integrated marketing agency. What is Klout? In this edition of Good Morning Marketers, Joshua Mathe, search team lead and Melanie Eyerman, manager of social media services describe the social media influence tool and its capabilities. They discuss its value and effectiveness and how they like to use Klout (http://www.klout.com). Wed, 15 Feb 2012 12:00:00 GMT 4:31 GMM, Klout, Good Morning Marketers, thundertech, thunder tech, what is klout, marketing tool, influence, social media, SEO no thunder::tech thunder::tech is an integrated marketing agency. In this episode of Good Morning Marketers, thunder::tech President Jason Therrien and Account Manager Michael Schwabe review the four themes discussed during thunder::tech's annual Trends Event. Wed, 14 Dec 2011 12:00:00 GMT 3:58 trends, Measurement, marketing, strategy, jason, thundertech, analytics, therrien, Upcoming, content, real time, marketers, event, mobile no thunder::tech thunder::tech is an integrated marketing agency. In this latest edition of Good Morning Marketers, Data Team Manager Bruce Williams and Creative Director Dave Berman discuss email marketing and why it is still an important element of interactive marketing. They review some of the important features to look for when selecting an email marketing provider such as ExactTarget. These include: deliverability, analytics, design flexibility, data filtration/the ability to segment audiences and a support team with a vast knowledge base. Mon, 21 Nov 2011 12:00:00 GMT 4:22 GMM, thundertech, email marketing, exacttarget, analytics, design, data, filtration, audiences, service, provider no thunder::tech thunder::tech is an integrated marketing agency. In this episode of Good Morning Marketers, Web Developer Justin Smith and Manager of Multimedia Services Matt Stevens explore the three styles of 3-D graphics and how they're being used to help communicate information. They also explain why companies should consider investing in 3-D graphics such as changing consumer perceptions and making information more compelling. Wed, 12 Oct 2011 12:00:00 GMT 4:22 GMM, marketing, 3-d, 3d, animation, graphics, stereoscopic, computer, abstract, cartoon, photo-real, business, brands, trends, video no thunder::tech thunder::tech is an integrated marketing agency. With Facebook recently reaching 1 trillion page views per month, brands can no longer ignore this tool when it comes to interacting with consumers. In our latest edition of Good Morning Marketers, Public Relations Coordinator Melanie Eyerman and Data Team Manager Bruce Williams discuss important guidelines and updates companies should keep in mind when creating tabs on Facebook and launching contests. They also touch on what types of content are good to share through custom Facebook tabs. Tue, 13 Sep 2011 12:00:00 GMT 4:50 marketing, Facebook, tabs, contests, custom, brands, social, marketing, online no thunder::tech thunder::tech is an integrated marketing agency. In this episode of Good Morning Marketers, Search Specialist Joshua Mathe and Account Manager Michael Schwabe discuss Google+, its features and what it means for businesses. They also compare the new social network to others such as Twitter and Facebook while reviewing its strengths and weaknesses. Read our corresponding chatter post here: http://bit.ly/qJP4NQ Tue, 16 Aug 2011 12:00:00 GMT 5:03 Good, Morning, Marketers, thundertech, marketing, Google+, Google, Plus, social, network, brands, circles, huddle, sparks, information, sharing, collaboration, tools, business no thunder::tech thunder::tech is an integrated marketing agency. One of the biggest components to developing a marketing communications piece is the content. Watch our newest Good Morning Marketers as Alexa Marinos and Andrea Aber, both from our Account Services team, chat about the necessary steps to working with your agency to create content. If you're looking to start your next project, visit us at www.thundertech.com or give us a call at 888.321.8422. Wed, 13 Jul 2011 12:00:00 GMT 4:04 BrandMessaging, elevator pitch, brand, messaging, mission, statement, positioning, company, values, branding, process, marketing, identity no thunder::tech thunder::tech is an integrated marketing agency. Whether you're a part of a small-, mid- or large-sized company, it's important to either revisit or launch a brand messaging process to establish a cohesive, relatable message across all of your communication channels. Senior Graphic Designer Connie Baltitas and Art Director Dave Berman visit the set of Good Morning Marketers to chat about the brand messaging process. They also talk about the necessary components that convey the company's identity to your audience. To get started with your branding, give us a call at 888.321.8422. Tue, 14 Jun 2011 12:00:00 GMT 4:07 elevator pitch, messaging, mission statement, brand positioning, brand, positioning, statement, company, values, branding, marketing, process, brand identity, establishing brand, business, philosophy, shift, brand no thunder::tech thunder::tech is an integrated marketing agency. Managing a social media editorial calendar can be beneficial, and oftentimes essential, for your social media plan to be successful. Joining us today are two of thunder::tech's public relations coordinators, Noelle Pennyman and Melanie Eyerman, who chat about what aspects they think should go into an editorial calendar and how this method of organization can help your company grow an online presence. Visit us at www.thundertech.com or call at 888.321.8422 to learn more about social media management or to get started with your own social media strategy. Thu, 14 Apr 2011 12:00:00 GMT 4:20 marketing, social, media, strategy, good morning marketers, public, relations, pr, editorial, calendar, strategy, facebook, twitter, blog, blogging no thunder::tech thunder::tech is an integrated marketing agency. In any branding campaign, internal efforts are just as important as external communications. Employees are ambassadors of your brand and with the right materials, they will be able to discuss your company in every situation and serve as your communicators. In this episode of Good Morning Marketers, Public Relations Manager Misty Fry and Art Director Dave Berman chat about the importance of internal branding and how it plays into employee communications, loyalty and morale. To get started on your next branding campaign, visit thunder::tech at www.thundertech.com or call us at 888.321.8422. Mon, 14 Mar 2011 12:00:00 GMT 4:17 branding, internal, internalbranding, employee, employeebranding, employeemorale, employeeloyalty, brandliteracy, zappos, lowes, elevatorpitch, winning, internal, branding, literacy no thunder::tech thunder::tech is an integrated marketing agency. Both consumers and marketers are becoming more familiar with the appearance of QR (Quick Response) codes in a variety of locations as a valuable marketing tool. We've seen QR codes on billboards, movie posters and business cards to mention a few examples. Two of our team members, Michael Schwabe and Josh Mathe, sit down in our first Good Morning Marketers episode of 2011 to discuss this emerging tool and a few ways brands can employ QR codes as part of their marketing mix. For more information on QR codes, give us a call at 888.321.8422 or visit www.thundertech.com. Mon, 17 Jan 2011 12:00:00 GMT 4:04 integrated, marketing, social, media, strategy, cleveland, thunder, tech, thunder::tech, design, public relations, pr, web, websites, mobile marketing, mobile, applications, development, QR, QR Codes no thunder::tech thunder::tech is an integrated marketing agency. The mobile marketing arena has changed greatly with new devices such as the tablet, mobile web development and mobile application usage. With such rapid changes to the mobile industry, President Jason Therrien and Developer Jerry Sen revisit a Good Morning Marketers from two years ago to give updates in mobile marketing. Mon, 15 Nov 2010 12:00:00 GMT 4:09 integrated, marketing, social, media, strategy, cleveland, thunder, tech, thunder::tech, design, public relations, pr, web, websites, mobile marketing, mobile, applications, development, smart phones, iphone, blackberry, android, droid, ipad, tablet no thunder::tech thunder::tech is an integrated marketing agency. As more organizations establish a social presence with sites such as Facebook and Twitter, companies are beginning to use their websites to market these social media channels. Visiting the set of Good Morning Marketers are Art Director Dave Berman and Graphic Designer Connie Baltitas to discuss how companies such as Starbucks who are leveraging their social media channels to enrich their websites and connect with their audience. For more information on social media integration, contact us at http://www.thundertech.com/default.aspx#contact-form. Wed, 13 Oct 2010 12:00:00 GMT 3:37 integrated, marketing, social, media, strategy, cleveland, thunder, tech, thunder::tech, design, public relations, pr, web, websites, social media, facebook, twitter, webdesign, web design no thunder::tech thunder::tech is an integrated marketing agency. With Google as a primary motivating factor in search engine optimization (SEO) efforts, it's crucial for organizations to understand the search engine's constantly changing features. Joining us for the latest Good Morning Marketers are Development Manager Bruce Williams and Search Specialist Josh Mathe to discuss newly launched Google Instant and how it affects SEO and pay-per-click campaigns. To learn more about how your organization can adapt to this feature, visit our website at http://www.thundertech.com or give us a call at 888.321.8422. Wed, 22 Sep 2010 12:00:00 GMT 4:25 integrated, marketing, social, media, strategy, cleveland, thunder, tech, thunder::tech, design, public relations, pr, web, websites, google, instant no thunder::tech thunder::tech is an integrated marketing agency. Customer service is a vital part of a company's brand identity. In this episode of Good Morning Marketers, Jason Therrien, president of thunder::tech, and Michael Schwabe, an account manager at the integrated marketing agency, meet to talk about ways a company can improve its customer service strategy in a recovering economy and a changing online world. Wed, 18 Aug 2010 12:00:00 GMT 4:03 integrated, marketing, social, media, strategy, cleveland, thunder, tech, thunder::tech, design, public relations, pr, web, websites, customer services, customer, service no thunder::tech This is the episode of Good Morning Marketers where we talk about your online personal brand. HTML 5 will continue to be an important topic for marketing managers, Web designers and Web developers. This episode of Good Morning Marketers discusses how HTML 5 will impact your brand. Joining the set of thunder::tech's monthly marketing series are Art Director Dave Berman and Development Manager Bruce Williams. Tue, 15 Jun 2010 19:00:00 GMT 3:53 integrated, marketing, social, media, strategy, cleveland, thunder, tech, thunder::tech no thunder::tech This is the episode of Good Morning Marketers where we talk about your online personal brand. Facebook, the powerhouse of social networking, continues to make updates and improvements to their site and services. Keeping up with the changes can have a large impact on brands and the marketers behind them. For the May edition of Good Morning Marketers, thunder::tech's Account Manager Michael Schwabe and Public Relations Coordinator Christina Karas dissect new updates including the "Like" button, community pages and the Open Graph API. For more information visit www.thundertech.com or give us a call at 888.321.8422. Tue, 18 May 2010 19:00:00 GMT 4:06 integrated, marketing, social, media, strategy, cleveland, thunder, tech, thunder::tech no thunder::tech This is the episode of Good Morning Marketers where we talk about your online personal brand. As professionals use social networks like Twitter and Facebook to find new careers, business development opportunities and learn the latest news from their fields, your online personal brand becomes a large part of your professional identity. In our April edition of Good Morning Marketers, Public Relations Manager Misty Fry and Art Director Dave Berman share their ideas on creating a dynamic personal brand in a digital world. For more information, visit www.thundertech.com or give us a call at 888.321.8422. Wed, 14 Apr 2010 19:00:00 GMT 4:38 integrated, marketing, social, media, strategy, cleveland, thunder, tech, thunder::tech no thunder::tech This is the episode of Good Morning Marketers where we talk about understanding your audience. Understanding and identifying your target audience is crucial to your marketing strategy. thunder::tech Search Engine Specialist Joshua Mathe and thunder::tech president Jason Therrien discuss ways to learn more about your target audience and how to adapt your marketing message for niche segments. For more information about branding, target audience identification and e-mail marketing, visit our blog at chatter.thundertech.com or our website at www.thundertech.com. You can also give us a ring at 888.321.8422. Mon, 15 Mar 2010 19:00:00 GMT 4:07 integrated, marketing, target, audience, strategy, cleveland, thunder, tech, thunder::tech no thunder::tech This is the episode of Good Morning Marketers where we talk about the impact of the iPad. After the release of the new iPad, thunder::tech's Apple aficionados Account Manager Michael Schwabe and Graphic Designer Matt Stevens sat down to discuss the device and its impact on the marketing industry. For more information about new media and mobile marketing, visit our blog at chatter.thundertech.com, our Web site at www.thundertech.com or give us a ring at 888.321.8422. Tue, 16 Feb 2010 19:00:00 GMT 5:03 integrated, marketing, iPad, perspective, cleveland, thunder, tech, thunder::tech no