Enquiro - Search Marketing - Marketing Monitor

Interview Maven Networks' SVP Nick Troiano

Fri, 16 Mar 2007 11:28:00 PST

Interview with Maven Networks' SVP, Nick Troiano about the latest collaboration between WebTrends Inc and Maven Networks.

The Value of Outsourcing B2B PPC

Wed, 15 Mar 2007 11:28:00 PST

A brief description of the value of hiring an Search Engine Marketing (SEM) company to manage your B2B pay per click (PPC) campaign. Differentiating PPC management and the value of consulting a SEM solution provider.

B2B Marketing in 2007 The Buying Funnel vs Selling Process

Wed, 14 Mar 2007 11:28:00 PST

Examines how the prospects buying funnel and the B2B selling process relate to each other as part of the B2B marketing process. Understanding this fundamental process is the first step to a success conversion.

Microsoft vs. Google Search Engine Marketing Battles

Fri, 09 Mar 2007 11:28:00 PST

Microsoft engages in copyright finger pointing campaigns in order to weaken Google.

Google Click Fraud and Web Analytics

Thu, 01 Mar 2007 11:28:00 PST

How many clicks are actually fraudulent, only 0.02% according to Google. Web Analytics can help get that number even closer to 0.

Well if it is not Click Fraud

Thu, 01 Mar 2007 11:28:00 PST

With the myth of click fraud effectively defunct, the cause of high bounce rates and low conversion rates now lies with your landing pages. Get more out of your landing pages.

Click Fraud is Not an Excuse for a Failing Online Marketing Campaign

Thu, 01 Mar 2007 11:28:00 PST

Examines how online marketers spend too much time worrying about click fraud and not enough time worrying about the items that truly matter in online marketing.

Strengthen Your PPC Campaign with an Analytics Package

Wed, 28 Feb 2007 11:28:00 PST

Analytics software is an important aspect of a pay-per-click (PPC) campaign and the information it delivers will enable PPC managers the ability to make informed decisions regarding keyword selection and bid management.

Needed: Keyword Search Volume

Tue, 27 Feb 2007 11:28:00 PST

Then it happened, just before Christmas the Yahoo! API stopped providing search volume on bulk lists (you could not even pretend to set-up an account to get the SV for 40 phrases

Tips and Tricks on Herding Cats

Thu, 22 Feb 2007 11:28:00 PST

Have you ever tried to organize the work of account directors, search strategists, media buyers, creative designers and researchers?

B2B Online Marketing and Personalized Search

Wed, 21 Feb 2007 11:28:00 PST

Examines how personalized search may affect B2B marketers with their online search strategies in the future. Will B2B marketers suffer from personalized search results?

Latest Innovations from Yahoo!

Tue, 20 Feb 2007 11:28:00 PST

Yahoo has recently released Yahoo Pipes and their very own Suggestion board. Both are interesting applications which can help Yahoo stay competitive.

B2B Marketing in 2007 - Evangelizing Your Consumers

Tue, 20 Feb 2007 11:28:00 PST

Evangelizing your consumers can be a great way for B2B marketers to obtain qualified leads. As part of B2B marketing in 2007, organizations need to incorporate customer evangelism to remain competitive.

Interview with Bill Slawski

Mon, 19 Feb 2007 11:28:00 PST

Manoj Jasra interviews Bill Slawski regarding Patents, Social Media Optimization and the state of the Search Industry.

Brand Management and Apple

Mon, 19 Feb 2007 11:28:00 PST

This brings up the issue of brand or reputation management. Formerly the domain of the PR department, brand management is becoming an everyday reality for search engine marketers.

Search Engine Marketing Gets Personal Part Two

Thu, 15 Feb 2007 11:28:00 PST

Examines personalized search and the changing nature of search marketing and how different it will become as personalization and behavioral targeting enter the game.

SEMPO Survey Results Interview - Kevin Lee

Thu, 08 Feb 2007 11:28:00 PST

Interview with Kevin Lee regarding the results from SEMPO annual Search Marketing Survey

The Wisdom and Concern of Crowds

Fri, 02 Feb 2007 11:28:00 PST

What is it that makes mob mentality different from the wisdom of the crowds using social search?

Search Engine Marketing Gets Personal Part One

Wed, 31 Jan 2007 11:28:00 PST

Examines the changing nature of search marketing and how different it will become as personalization and behavioral targeting enter the game.

Asks Michael Ferguson on web usability

Wed, 31 Jan 2007 11:28:00 PST

Asks Michael Ferguson gives recommendations on how to improve web usability.

The Macification of Windows: Vista vs OSX

Wed, 31 Jan 2007 11:28:00 PST

Comparing Windows Vista to AppleOSX using Microsoft own 100 reasons you will be speechless

Interview SEMPOs Dana Todd

Tue, 26 Jan 2007 11:28:00 PST

Manoj Jasra interviews SEMPO President Dana Todd about her thoughts on the new SEMPO Institute

Dear Microsoft

Tue, 25 Jan 2007 11:28:00 PST

Yahoo and Microsoft have been playing a catch up in the search game since Google inception.

Widget Marketing Can Widgets Benefit B2B Sites

Tue, 23 Jan 2007 11:28:00 PST

Examines the surging popularity of widget marketing and if widgets can be of benefit to B2B sites.

User Generated Content and Consumer Generated Media - Enabling the Branding Conversation

Mon, 15 Jan 2007 11:28:00 PST

User Generated Media (UGM) and Consumer Generated Media (UGC) are offer an unprecedented opportunity to engage the market in brand management strategies including competitive intelligence, market intelligence, advertising, and engaging the brand user.

Eye Tracking Shows Role of Snippet Length

Thu, 12 Jan 2007 11:28:00 PST

Microsoft released a new eye tracking study that looked at the effects of using various snippet lengths in organic search results.

Online Key Performance Indicators in 2007

Thu, 12 Jan 2007 11:28:00 PST

Examines some predictions for search engine marketing in 2007 and the impact that they may have on B2B

Search Marketing in 2007

Thu, 04 Jan 2007 11:28:00 PST

Examines some predictions for search engine marketing in 2007 and the impact that they may have on B2B

Beyond Traditional Search Engine Marketing

Tue, 02 Jan 2007 11:28:00 PST

Social Bookmarking, RSS and Blogs are additional ways in which organizations can advertise their businesses online besides traditional search engine marketing

SEO and Site Redesign Avoid Costly Mistakes

Mon, 18 Dec 2006 04:30:00 PST

An article discussing how SEO should be used when first thinking about a site redesign to save money in optimization efforts post site launch.

Relationship Management in Search

Fri, 15 Dec 2006 04:30:00 PST

As Search becomes more and more readily adopted, the role of user/customer relationships and Search will become more and more prevalent.

Finding a Real Path to Conversion

Thu, 14 Dec 2006 04:30:00 PST

A summary of eye tracking usability study designed to help and increase onsite conversions. The eye tracking usability study was performed by Enquiro Search Engine Solutions.

B2B Emerging Trends for 2007: Think Demand Creation

Wed, 13 Dec 2006 04:30:00 PST

Examines some emerging trends such as demand creation that are rising within the B2B marketplace. Will these B2B trends be the rave in 2007?.

PPC Keyword Search Volume vs. Keywords that Work

Mon, 11 Dec 2006 04:30:00 PST

Search Engine Marketing Article discussing the keyword selection process for Sponsored Search Marketing Campaigns (SEM) and the influence of keyword search volume, target marketing, and purchase decision processes.

B2B SEO - Social Networking in the B2B Marketplace

Mon, 04 Dec 2006 04:30:00 PST

Examines social networking in the B2B marketplace and how B2B marketers have been slow to adopt social networking sites.

B2B SEO Using Online Video as a Persuasion Tool

Mon, 20 Nov 2006 04:30:00 PST

Examines the idea of using online video as a persuasion tool in B2B technology purchase decisions within the B2B marketplace.

B2B Marketing in 2007

Wed, 5 Nov 2006 04:30:00 PST

Evaluates B2B marketing and three areas to focus on in 2007 including the planning of search marketing budgets to establishing proper metrics to track to studying analytics as part of the lead generation process.

Interview with KnowledgeStorm's Jeff Ramminger

Tue, 14 Nov 2006 04:30:00 PST

Enquiro.com: Interview with KnowledgeStorm's Jeff Ramminger focusing on trends and insight on the B2B Tech Industry.

Marketing: Using Search Engine Marketing to Intercept Your Target Market

Thu, 02 Nov 2006 04:30:00 PST

Evaluates B2B marketing and how search engine marketing can help B2B companies intercept their target market.

The Real Cost of a Sponsored Campaign

Mon, 31 Oct 2006 04:30:00 PST

If a click is somewhere in the distance past, how can you reconcile that unique visit with all the subsequent visits (whether organic, direct, or sponsored) within the research to purchase stage?

B2B Online Marketing - Dealing with Increasing Amounts of Competition

Thu, 12 Oct 2006 04:30:00 PST

Evaluates how B2B marketers can deal with increasing amounts of competition as they try to market their services and solutions.

B2B - Know Your Roles

Thu, 27 Sep 2006 04:30:00 PST

Providing online marketing solutions to B2B Tech Firms means that you must first understand their business and then be able to provide metrics tailored to the various levels within their B2B organization

B2B Marketing in 2006

Thu, 26 Sep 2006 01:02:00 PST

Evaluates B2B marketing in 2006 and what impact technology and the Internet has on B2B organizations as they try to market their services

Successful Blog Promotion

Mon, 11 Sep 2006 04:45:00 PST

Guest bloggers could be a useful tactic in order to successfully promote your blog

Search Engine Marketing and the K.I.S.S Theory

Fri, 01 Sep 2006 04:45:00 PST

Describes the benefits of keeping a simple outlook on your search engine marketing strategies.

Google Music Trends

Fri, 25 Aug 2006 04:45:00 PST

Do you want to share your music listening history with Google Music Trends

Search Engine Marketing Is There an Over-Reliance on Google

Wed, 23 Aug 2006 04:45:00 PST

Do users rely on Google too much

Web Analytics Comparison - Google vs VisiStat

Tue, 15 Aug 2006 04:45:00 PST

comparison of Google Analytics vs VisiStat on topics such as usability, reports, data and cost.

Organic Search What is In It For You Part Three

Thu, 03 Aug 2006 04:45:00 PST

Examines why organic search engine strategies play a key role in your online search engine marketing efforts.

Organic Search What is In It For You Part Two

Fri, 28 Jul 2006 04:45:00 PST

Examines some of the pros and cons of organic search and why organic search is important for your search engine marketing efforts.

Organic Search What is In It For You Part One

Thu, 20 Jul 2006 04:45:00 PST

Examines the benefit of organic search engine strategies and how you can improve your online presence with an organic campaign as a part of your search engine marketing efforts.

Why We Use Search

Tue, 11 Jul 2006 04:45:00 PST

Evaluates reasons as to why we use search and the impact of search marketing has on the results we review.

Measuring Visitor Engagement and Behavior

Mon, 10 Jul 2006 04:45:00 PST

Monitoring your visitors behavior and how much they engage with your website is key in building a successful online strategy.

The Impact of Search and Online Marketing on the Customer Life Cycle

Wed, 05 Jul 2006 04:45:00 PST

Examines how online marketing efforts can impact the customer lifestyle and what role search engine marketing can play in this process.

The Five Ps of Marketing: Do They Apply to SEM? Part One

Tue, 13 Jun 2006 04:45:00 PST

Describes the marketing mix as consisting of the five Ps of marketing.

Being Proactive can Yield High Returns

Mon, 12 Jun 2006 04:45:00 PST

Be proactive and implement web analytics during your websites development. The cost of a good implementation will be worth it after the web analytics solution helps increase conversion rates.

The Doors to Conversion -Todays SEM

Thu, 08 Jun 2006 04:45:00 PST

SEM needs to evolve from being perceived as a rankings tool to a complete field that utilizes the online marketing mix to drive conversions.

Over-Achieving and Search Engine Marketing

Mon, 05 Jun 2006 04:45:00 PST

Presents the thought of over achieving with search engine marketing efforts. How do your SEM efforts measure up

Key Performance Indicators for Service and Support Based Sites

Mon, 29 May 2006 04:45:00 PST

Describes examples of key performance indicators for Service and Customer Support based sites.

Overrated Metrics

Wed, 24 May 2006 04:45:00 PST

Many metrics are overrated because they don't actually provide insight on the success of an online strategy. Metrics have to be selected specifically so that they are aligned with your business's objectives.

Key Performance Indicators for Lead Generation Sites

Tue, 23 May 2006 03:40:00 PST

Describes examples of key performance indicators for lead generation based sites.

Key Performance Indicators for e Commerce Based Sites

Wed, 17 May 2006 03:40:00 PST

Describes examples of key performance indicators for e-commerce based sites. What metrics should be measured by owners of e-commerce based websites

Interactive Media: Good or Bad?

Thu, 11 May 2006 03:40:00 PST

Interactive media is emerging as a prominent fixation on websites. They enhance user experience but many search marketing firms consider them as negative features.

Key Performance Indicators for Content Based Sites

Mon, 08 May 2006 08:24:00 PST

Describes some examples of key performance indicators for websites that are content based.

Measuring Key performance Indicators

Tue, 02 May 2006 08:24:00 PST

Measuring Key Performance Indicators accurately in order to make educated business decisions should be part of all search marketing strategies

Determining Proper Key Performance Indicators

Mon, 24 Apr 2006 08:24:00 PST

Examines how to determine the proper Key Performance Indicators for your search engine marketing campaign.

Key Performance Indicators

Mon, 17 Apr 2006 08:24:00 PST

Examines Key Performance Indicators and how they play a role in your search engine marketing campaign.

Perception and Search Engine Marketing

Tue, 04 Apr 2006 08:24:00 PST

Examines how different perceptions can affect your search engine marketing campaign.

Unique Online Competitive Advantage Part Three

Mon, 27 Mar 2006 08:24:00 PST

The first selection in this series introduced the thought of the Unique Online Competitive Advantage... something that sets you apart from your online competition.

It Depends. The phrase you hear most in SEM

Thu, 23 Mar 2006 08:24:00 PST

SEM is similar to doctors and lawyers in that we are always learning

Unique Online Competitive Advantage Part Two

Mon, 20 Mar 2006 08:24:00 PST

In part one of this series I put fourth the idea of the UOCA Unique Online Competitive Advantage

NBC Invests in online again but how successful will it be?

Thu, 16 Mar 2006 08:24:00 PST

NBC purchased iVillage and is investing heavily in online but will it be successful?.

Unique Online Competitive Advantage Part One

Mon, 13 Mar 2006 08:24:00 PST

Suffice as to say that to be successful in business you need to have a competitive advantage.

Yahoo Testing New Look for Home Page

Tue, 28 Feb 2006 08:24:00 PST

Today Yahoo began testing a new look for its home page.

How Google Makes Money

Fri, 24 Feb 2006 08:24:00 PST

Google is worth over $100 billion so some people want to know - how does Google make money?

Local Search - MSN and Windows Live Local

Fri, 17 Feb 2006 08:24:00 PST

Recently I was checking the local results in MSN and came across something I hadn't noticed before or at least I hadn't paid much attention to ... Windows Live Local.

What You See Affects How You Search

Mon, 13 Feb 2006 08:24:00 PST

Preliminary results of our new research shows that what you see before the SERPs are displayed could affect how you search

Search Engine Marketing A Different View of Google AdWords

Mon, 06 Feb 2006 08:24:00 PST

Enquiro - Search Engine Marketing Article - looking at Google AdWords through different eyes.

Google The End

Thu, 02 Feb 2006 08:24:00 PST

Googles earnings report disappointed some. Does that mean the end for Google

How Often Do You Use Local Search?

Tue, 31 Jan 2006 08:24:00 PST

How often do people use local search? Local search is still relatively new to many people, but looking at some of the new features that are offered from Google

Content Matching

Mon, 30 Jan 2006 08:24:00 PST

Enquiro Search Engine Marketing Article Content Matching and why we do not normally recommend it.

Big Daddy Heats Up

Wed, 25 Jan 2006 08:24:00 PST

Google latest change codenamed Big Daddy appears to be making a move.

Search Engine Responsiveness

Wed, 18 Jan 2006 08:24:00 PST

Despite the fact that all search engines say they want to work with SEM's I'm finding this may not be the case

Search Engine Marketing Exploring the Seasonality of Your Website Part 2 of 3

Mon, 16 Jan 2006 08:24:00 PST

Seasonal Organic and Sponsored Search Engine Marketing Strategies Part 2 of 3 on exploring the seasonality of your website.

CES Means Convergence

Fri, 13 Jan 2006 08:24:00 PST

The Consumer Electronics show is now on and the theme seems to be convergence. Find out how to incorporate this into your SEM campaign"

Search Engine Marketing Exploring the Seasonality of Your Website

Mon, 09 Jan 2006 08:24:00 PST

Search Engine Marketing Article How to identify the seasonality of your website search keywords

Search Engine Marketing The Tipping Point is Approaching

Thu, 22 Dec 2005 08:24:00 PST

Online spending is up higher than its ever been and continues to rise

Reputation Management Tools - Enquiro

Thu, 15 Dec 2005 08:24:00 PST

I look at one of the many reputation management tools out there.

The Power of Blogs - Enquiro

Wed, 30 Nov 2005 08:24:00 PST

Blogs and Bloggers rule the world

Search Engine Marketing - Keeping the SEO Dream Alive - Enquiro

Mon, 28 Nov 2005 08:24:00 PST

Many websites have been successfully optimized for Search Engines only to have that optimization wiped out by human error.

Search Engine Marketing - Alternatives to Organic Search - Enquiro

Wed, 23 Nov 2005 08:24:00 PST

Too many people focus on Organic or PPC and forget the other forms of online marketing

Search Engine Marketing - Keeping Control of Your Website Re-design - Enquiro

Mon, 31 Oct 2005 08:24:00 PST

Enquiro SEM Article - A cautionary tale of what can happen when a website is re-designed without SEM input.

Search Engine Marketing - Website Re-Design Dangers - Enquiro

Mon, 17 Oct 2005 08:24:00 PST

Enquiro SEM Article - During website redesigns, websites are in danger of losing their Search Engine visibility.

Search Engine Marketing - B2B Creating Great First Impressions - Enquiro

Tue, 11 Oct 2005 08:24:00 PST

Enquiro SEM Article - B2B Search Engine Marketing can assist in making that all important first impression with your potential customers.

Search Engine Marketing - Corporate Sponsored Search Engine Marketing Keyword Management - Enquiro

Mon, 03 Oct 2005 08:24:00 PST

An increasingly common Search Engine Marketing problem faced by many large corporations is that of Sponsored PPC keyword management.

Search Engine Marketing - Clients Who Get SEM - Enquiro

Mon, 26 Sep 2005 08:24:00 PST

Enquiro SEM Article - I like working in Search Engine Marketing (SEM). I like the constant struggle to stay caught up in this ever-changing industry.

Search Engine Marketing - The Keyword/Content Disconnect - Enquiro

Mon, 19 Sep 2005 08:24:00 PST

Enquiro SEM Article - Search Engine keywords are a phenomenal opportunity for marketers. Potential customers are telling you what they want - Are you listening?

Search Engine Marketing - Speaking To Your Target Audience - Enquiro

Mon, 12 Sep 2005 08:24:00 PST

Speaking To Your Target Audience - failing to deliver your corporate message to your target audience in the manner your target prefers can cost you money.

Search Engine Marketing - Yahoo! Search Marketing - Not So Bad - Enquiro

Tue, 06 Sep 2005 08:24:00 PST

Yahoo! Search Marketing has had a lot of spleen vented in its direction in the last little while

SEM Article: Search Engine Marketing - Researchers and Decision Makers - Enquiro

Mon, 29 Aug 2005 08:24:00 PST

Successful search engine marketing is dependent on the identification and understanding of a website's target audiences, ensuring that the target audience will find the website

SEM Article: Finding The Right Organic SEO Keywords - Enquiro

Mon, 25 Jul 2005 08:24:00 PST

Choosing the right keywords for your organic site optimization is essential for strong ROI - some key factors to consider

SEM Article: Search Engine Marketing - Team Site Reviews - Enquiro

Mon, 18 Jul 2005 08:24:00 PST

Search Engine Marketing - Team Site Reviews - Keeping the target customer in focus

SEM Article: Running PPC Ads for #1 Organic Keywords - Enquiro

Mon, 11 Jul 2005 08:24:00 PST

Discusses PPC keywords and site factors that might indicate to a need to run PPC ads for site keywords that have a strong organic presence

Successful Sponsored/PPC Ad Creation

Mon, 27 Jun 2005 08:24:00 PST

Successful Sponsored Search Engine Marketing (SEM) Campaign Creation - Part 8: Successful Sponsored/PPC Ad Creation

PART 7 Successful Landing Pages

Mon, 20 Jun 2005 08:24:00 PST

Successful Sponsored Search Engine Marketing (SEM) Campaign Creation Part 7: Successful Landing Pages

PART 6 Campaign Strategy

Mon, 13 Jun 2005 08:24:00 PST

Successful Sponsored Search Engine Marketing (SEM) Campaign Creation Part 6: Campaign Strategy

PART 5 Best Keywords for Your Campaign

Mon, 06 Jun 2005 08:24:00 PST

Successful Sponsored Search Engine Marketing (SEM) Campaign Creation Part 5: Best Keywords for Your Campaign

PART 4 Setting Campaign Goals and Success Metrics

Mon, 30 May 2005 08:24:00 PST

Successful Sponsored Search Engine Marketing (SEM) Campaign Creation Part 4: Setting Campaign Goals and Success Metrics

PART 3 Online Competition and Your Unique Selling Feature

Mon, 23 May 2005 08:24:00 PST

Successful Sponsored Search Engine Marketing (SEM) Campaign Creation Part 3: Online Competition and Your Unique Selling Feature

PART 2 Target Audience Identification and Understanding

Mon, 16 May 2005 08:24:00 PST

This is Part 2 of a 9 part series on the planning and steps required to build a Successful Sponsored Search Campaign.

Successful Sponsored Search Campaigns - Part 1 of 9

Mon, 09 May 2005 11:28:00 PST

This is Part 1 of a 9 part series on the planning and steps required to build a Successful Sponsored Search Campaign.

IAC/Ask Jeeves Implications

Wed, 23 Mar 2005 09:05:00 PST

Now that Ask Jeeves has been bought, what are the implications to the web?

PPC Click Fraud

Mon, 21 Feb 2005 10:10:00 PST

PPC Click Fraud.

Future Search Markets

Tue, 25 Jan 2005 08:24:00 PST

The future of search is vertical but the question is when?

Local search has a long way to go

Mon, 17 Jan 2005 08:24:00 PST

While we are far down this path I believe local search still has a long way to go.

Marketing Monitor Archives

Mon, 17 Jan 2005 08:24:00 PST

Click here to view the past articles we've written.