Marketing Muse and News

Digital Dilemma Debate: #SOPA : IP, Privacy v. Productivity

2012-01-23T11:35:00.000-05:00

Al Gore purportedly once claimed that he helped invent the Internet, and if he actually maintains intellectual ownership, if not parenthood (a DNA test might address the latter), given the spike in stories profiling the ease by which virtually any/every form of digital communication can be easily hijacked or hacked, I extend my personal thanks to Al for inspiring my latest idea; one that might resolve the entire debate surrounding SOPA, the ill-conceived legislation intended to mitigate online piracy.

Background: Last week the 24/7 news cycle was a flutter with the arrest of Megaupload senior execs [for those of you that might have suffered from an electrical brownout and weren't able to access news stories on the net and have since stopped subscribing to cable TV and print publications because you're now a 100% Webbie] this is was one of several leading e-file sharing platforms that enable users to electronically ship (or simply store) content, whether it be copyrighted, patented or simply private/proprietary information. Despite denials from government officials, the arrest of these executives was precipitously part and parcel to proponents' efforts to push through SOPA legislation.

And, for those not aware, including US senators and Congresspeople who were lobbied with steak dinners to support the SOPA initiative, there's since been a whopper of a backlash; many of the leading internet-based companies that were caught off-guard as the legislation was being formulated, have since raised their swords to challenge government intervention of the Internet. They argue that the Internet is a public domain that should not be regulated, even if Al Gore influenced the US Government to underwrite and develop this now ubiquitous and most pervasive form of global communication/interaction.

Per today's prior posting here, we profiled the NYT story re: the easy-to-open back doors of web-based video conferencing. Coincidentally, today's WSJ carried a separate story "Hackers-For-Hire", detailing the ease by which anyone (not just law enforcement agencies) can hijack email account passwords and capture insightful and potentially incriminating information embedded within just about any email correspondence.

OK, even if our latest idea might not be our own, because our recent proposal to "shut down the internet for 6 hours a day" has been met with ridicule by those that have said "you can't put the genie back in the bottle", this idea is bound to be a winner, which is why we've acquired the licensing rights to, and will soon merchandise a device that will re-revolutionize the art of personal relationship marketing and business development.

This idea will not only reinvigorate the US manufacturing sector (until of course, the Chinese are outsourced to make the devices), but it will re-start the art of one-to-one, direct personal communication, which by default, will impact a broad spectrum of businesses that have found themselves disintermediated by the advent of communication applications that diminish the need to actually meet in person with the people that you do business with. This will be a boon to the travel, lodging and restaurant industries, to name just a few.

Here it is--and happy Monday!:

Online Video Corproate Conferencing 201: b4 Hackers hijack you, read the Instruction Manual

2012-01-23T10:19:00.000-05:00

As a long-time proponent of leveraging video-technology apps for corporate conferencing, its no surprise that in the race to zero (i.e. low cost offerings), back doors for breaching are easily opened by uninvited viewers.

In today's NYT article by Nicole Perlroth, it seems that the actual problem is not necessarily with the respective 3rd party technologies that are popular, but network administrators /implementers are often forgetting to read instruction manuals that direct users on how to configure the applications, which are frequently set to the lowest security thresh holds to make it as easy as possible for viewers (and broadcasters).

The take-away for type A's that plug and play without first reading the instruction manual: Read the instruction manual.

#ContentMarketing For Thought Leaders #SeekingAlpha

2012-01-19T14:18:00.000-05:00

Excerpt from Propel Growth re financial industry marketing tactics for today's landscape-one that loves to exploit the hedge fund phrase "Alpha".

Caveat: remains to be seen whether many of those capital markets Alpha-types are prepared to put themselves out there with the suggested approaches (e.g. blogs); after all, financial industry regulators zero in on all that are outspoken in an effort to catch them saying/writing something that runs afoul of the regs.

That said, what was said by Propel Growth actually pertains to any company that aspires to be recognized as a leader among peers in a competitive space. This blogger would argue the rules below will help you swim in blue oceans (just make sure you take out cruise insurance!)

Content marketing is about creating educational content that helps your prospective customers understand their business problems, gain a vision of how to solve the problem, and build a business case to get internal buy-in. This content can take the form of whitepapers, blog posts, live events or video. As you provide the prospect with high quality content – information that they can rely on to steer their decisions, you’ll gain their trust and have a significant influence over the buying decision. To quote Ardath Albee, author of eMarketing Strategies for the Complex Sale, “Publishing compelling content builds credibility.” This credibility is what gives you competitive advantage.

High-quality content, strategically placed, that is found by prospects who are looking for it and as a result, are ready to engage with you. (talk about warm leads!). According to inbound marketing specialist HubSpot, “72% of companies who blog weekly have acquired customers through their blog.” As a new form of lead generation, inbound marketing is bringing in revenue for companies who have really dug in and focused on sharpening their marketing strategy.

#F-bombs and Other Ad Trends for 2012

2012-01-04T10:17:00.003-05:00

After noticing today's WSJ article profiling ad trends for 2012, and then re-visiting observations made right here (in May 2010), it seems that this blogger may be just ahead of the curve. But, I'd also acknowledge that when it comes to catching the curl of the wave in the blue ocean of advertising strategies, being too early is perhaps no different than being too late.

According to this morning's predictive piece by Suzanne Vranica, advertisers are expected to ramp up the use of racy narrative and tongue-in-cheek humor in an effort to leverage the increasing number of delivery channels and to rise above the ever-more crowded contest for eyeballs and mind share.

As much as I patted myself on the back for making similar predictions 18 months ago, trash-talk didn't get much traction in 2011.

CBS crapped out after purchasing the TV production rights to "Sh*t My Dad Says", Carol Bartz, the Queen of Potty, has yet to re-emerge in the ad world, Calvin Klein's half-hearted attempt to shock and awe even more than usual by using a subliminally-placed F-bomb within billboard ads in Manhattan was too subliminal to notice. Adding to the mix, Spirit Air's March 2011 email campaign: "F--ing Golden Fares" was a feeble attempt to exploit Oscar-winning actress Melissa Leo's February F-bombing at the Oscars, and clothing company Diesel took a dive into the murky waters last spring by exploiting the f-word in European fashion mag ads. [Given how f*cked up the EU's economic situation was at the time (and remains as of this writing), phrases like "F-ck This!" appear regularly on the front pages of newspapers, otherwise diluting the shock and awe of a clothing ad.

All of that said, if ever there was a time and place for F-bombing in ads, this year's Presidential election race provides the perfect opportunity. Stay tuned.

How much is a tweet worth? And how much does a Twitter follower cost?

2011-12-26T11:54:00.000-05:00

NYT profiles first lawsuit re: ownership rights to tweets. Only surprise: this is the first suit of its kind that media is reporting..

"..In base economic terms, the value of individual Twitter updates seems to be negligible; after all, what is a Twitter post but a few bits of data sent caroming through the Internet? But in a world where social media’s influence can mean the difference between a lucrative sale and another fruitless cold call, social media accounts at companies have taken on added significance.
The question is: Can a company cash in on, and claim ownership of, an employee’s social media account, and if so, what does that mean for workers who are increasingly posting to Twitter, Facebook and Google Plus during work hours?
A lawsuit filed in July could provide some answers..."

Would be surprising if this were the first suit to be brought, but if so, ultimate court decision could prove to be a doozy..even it'll be appealed..No doubt there will be plenty of more suits to follow..with lawyers wearing them..

#DunderMifflin Morphs Into Real-Life Brand of Copy Paper-#Reverse Product Placement

2011-11-28T11:12:00.000-05:00

For decades, marketers have worked to embed their brands in the plots of TV shows and movies as a way to stand out in a crowded ad market. Nowadays, using 'reverse product placement'. they are seeing value in bringing to life fictional brands that are already part of pop culture. That can be far cheaper than building brands from scratch.

On the heels of a full clothing line based on the Madmen TV show, Staples' Quill.com has struck a licensing deal with NBC's parent company to launch a Dunder Mifflin brand. Priced largely above private-label copy paper, the Dunder Mifflin packages will be emblazoned with slogans such as "Our motto is, 'Quabity First' " and "Get Your Scrant on," well-known phrases from the comedy series.
Read the full story here courtesy of the WSJ

Does Trusting Transparency Work?: PR Crisis Management Case Study

2011-11-22T12:42:00.001-05:00

Even if NYT columnist and CNBC commentator Andrew Sorkin might not consider himself a crisis mgt/PR guru, his column today profiling investment firm Jefferies Group efforts over the past several weeks to combat rampant [negative] rumors circulating throughout the investment industry provides good subtext not only for securities industry firms, but any firm whose reputation, and in particular, perceived financial viability is evaluated by its customers/clients on a daily basis.

For those familiar with the chain of events leading to the collapse of various financial firms back in 2008 & 2009 (sic Lehman, Bear Stearns, Refco, and more recently, multiple closings of once-esteemed 'major hedge funds', we're in a 24-hour news cycle world where a rumor-fueled "run-on-the-bank" can destroy a company and thousands of jobs within a matter of days, if not hours.

This is exactly why even the most altruistic PR crisis management strategies need to be well thought out, and vetted by objective, experienced experts--and perhaps even "tested" on a control group before anyone lets the CEO take pen to paper and hit the 'send button'.
Click on the title link to read in between the lines.

Marketing Marijuana Goes Mainstream:Sex Sells

2011-11-22T11:49:00.000-05:00

Courtesy of Bloomberg LP:

"..There are currently 16 states that allow some form of legalized medical marijuana, but so far, only Colorado allows marijuana businesses to operate as such. It’s the first, and for the moment, only, for-profit marijuana marketplace in the U.S.."..and per the Bloomberg article, these entrepreneurs are taking best-of-breed marcom and sponsorship strategies one would expect from cutting-edge consumer brands..

At least one interesting take-away: sex sells..click on the title link for the full article..

Marketers Embrace Last Laugh: Comedy Sells

2011-11-11T12:46:00.000-05:00

When times are hard, a soft sell can often work better than a head-on approach.
Good article from today's NYT:
Comedians, stars of situation comedies and actors known for being funny have long been mainstays of advertising, on the theory that laughter can sweeten a sales spiel. Recently, their popularity as pitchmen and pitchwomen seems to be increasing — sometimes to the point that television viewers or magazine readers may feel that they are sitting through a set at a comedy club.

During the Depression, advertisers turned to funny radio performers to peddle their wares, among them Fred Allen, for Bristol-Myers brands like Ipana toothpaste; Jack Benny, for Jell-O; Edgar Bergen and Charlie McCarthy, for Chase & Sanborn coffee; and Fibber McGee and Molly, for Johnson’s Wax.

Another reason for the prevalence of laugh makers is their ability to woo consumers into paying attention to ads. That is important in an era when DVRs and remote controls make it easy to avoid commercials and marketers seek to attract visitors to Facebook fan pages and YouTube video channels.

#Borrowed-Interest: Betting on 11-11-11

2011-11-10T14:23:00.001-05:00

Per today's NYT, Ads that hinge on a special date are an example of a marketing tactic called borrowed interest, in which advertisers try to involve themselves in big, topical events that the proverbial “everyone” is talking about. It is the hucksters’ equivalent of candidates far down on the ballot attempting to win by riding the coattails of those at the top of the ticket. The article profiles only a handful of the tens of dozens of major brand campaigns seeking to leverage 11-11-11

The take-away reminder for marcom guru's is merely a reminder that thought leadership strategies are driven by topical news events. Today's smart marketers are the ones that also peel off every major headline story and come up with an angle to use the latest events to subliminally promote their company products/services. That's the beauty of Twitter; although I still don't understand their purported valuation on SecondMarket

Big Brands Low-Cost Facebook Strategy

2011-11-02T09:42:00.000-04:00

WSJ Nov 3:

The centerpiece of Ford Motor Co.'s online campaign for the 2012 Focus was a free Facebook page hosted by an orange-colored puppet that in a few weeks won over a new, younger audience for the once-stodgy compact.

Ford spokespuppet "Doug" drew crowds to online conversations and videos that starred him clowning around the new Focus. Doug inspired more than 43,000 Facebook users to click "Like," the icon that broadcasts to friends a thumbs-up approval of a brand or product.

While Ford shelled out an estimated $95 million to advertise the new Focus across a broad range of media, it spent just pennies on the dollar for Facebook ads.

#HedgeFund Marketing: Its all about the #Brand

2011-11-02T09:37:00.000-04:00

courtesy of HedgeCo.net –
Since the market correction of 2008, a vast majority of hedge fund net asset flows have gone to a small minority of hedge funds with the strongest brands, marking a change from the pre-2008 environment. A brand is an investor’s perception of the overall quality of a hedge fund based on multiple evaluation factors that evolve over time. A high-quality brand takes a long time to develop, but once achieved, it significantly enhances a firm’s ability to raise capital and retain assets during a drawdown in performance.

Branding is a critical issue for all hedge funds, because the marketplace has become increasingly competitive. Most agree that there are over 10,000 hedge funds in the market place. Hedge fund investors are inundated with requests for meetings, with some receiving hundreds of phone calls or e-mails per week from investment managers. To filter through the overload of information, investors are turning more and more to a firm’s brand when choosing which funds to meet and ultimately invest with.

#Jobs : The Icon

2011-10-05T21:34:00.002-04:00

A genius marketer who epitomized the meaning of "blue ocean" was only one of many of Steve Job's attributes. He'll be remembered as a visionary unlike all but a handful of men throughout the past 200 years who have so noticeably, and so productively influenced modern civilization. He was the King Neptune of Blue Oceans.

Among the many phrases that will be used to describe him, the best might be human force majeure, a truly great force, and someone who was unique in his ability to influence, inspire and incite fireworks across the broadest spectrum of human intellect.

We can only hope that he left behind the blueprints and the user manuals to the many products and technology innovations that he left on the drawing board, or at very least, that he has left a legacy that will inspire those that aspire to be like him!

#Computer Fraud & Abuse Act: New Boon for Criminal Lawyers

2011-09-15T17:03:00.001-04:00

GWU Law Professor Orin Kerr's op-ed in today's NYT "Should Faking a Name on Facebook Be a Felony?", and his take on how far the US Department of Justice wants to take this 1986 legislation is a must-read.

Unknown to most, that legislation has been quietly broadened over the years, and unless anyone raises a voice, its about to become a felony to write/post anything that "exceeds authorized access" to any computer, including writing/posting anything that's not true.

Sounds crazy? Well, the DOJ is planning to exploit the definition of "exceeds authorized access", the ubiquitous 'terms and conditions' that are part and parcel to the very tiny fine print displayed in every software application, and a condition to virtually every third party website, including social networks such as Facebook and LinkedIn.

Aggressively over-promoting the benefits of a soft drink?Are you doing the Alec-Bloviator-Baldwin thing, and stating on your Twitter account or FB page that "the barrista at Starbucks purposefully gave me bad service and didn't know what he was doing!"? Boom: Potential 3 year jail sentence in a federal slammer.

Marcom 202: Fired CEO Don't Call Board Members #Doofuses"

2011-09-08T22:44:00.000-04:00

Who can't resist reading about Carol Bartz? This is a gal that's been at the tiller of major corporations, and at the same time, drops f-bombs faster than a machine gun. When she gets fired from her latest gig as CEO of Yahoo!, what does she do? She calls the board members " a bunch of doofuses"..

If ever there was a lesson not to be learned about how to control the messaging from a global brand's corporate HQ corner offices, this one might even trump the lessons that should not have been learned from the countless HP stories over the past number of years.

1. Firing a CEO over the phone is a very bad idea.

2. Which means that Carol is right, the board of YHOO! is a bunch of doofuses. Hiring Carol to run this company was a doofus move in the first place, but firing this firebrand over the phone takes the cake.

3. If they had the common sense to bring in a crisis management expert before someone was allowed to call Carol, one that would have also been fluent with marketing communication best practices, and who would have known how to pre-empt PR disasters like the one that happened today, 2 billion fewer people would have found out how munch of a doofus they are.

#SocialMedia Sites Fail To Stir Conversions

2011-08-15T08:53:00.001-04:00

On the heels of warning about government clampdowns on social media sites, lo and behold, research shop Outbrain issued a report that indicates social media sites trail far behind search engines when it comes to delivering traffic to websites and content sources. What does this mean? Read the report!

2011 Q2 Outbrain Content Discovery Report

#Flashmobs: US Regulators Eye #Clampdown on #Social Media; Twitter, FB and Others to be curtailed?

2011-08-14T13:32:00.004-04:00

Social media apps, and the companies that promote them are more than likely to face heightened scrutiny, if not outright clamp downs from US regulators as the Flashmob Epidemic moves from the Mid East to the UK, and now inciting violence across the US.

You read it here first: Cellphone carriers will undoubtedly be included in a new wave of government actions intended to prevent unruly and violent mobs from gathering and wreaking havoc.

Sure, were it not for social media apps, Mark Zuckerberg wouldn't have become a zillionaire, countless VC's wouldn't have been resuscitated in the latest investment industry frenzy, and the "Arab Spring" would have wilted before the first bud appeared.And Ashton Kutcher, the guy with the largest following on Twitter, might not have replaced Charlie Sheen on that TV show 2 1/2 Men.

Yes, we love social media for creating billions of dollars of wealth, and helping to create jobs for thousands of marketers and ad sales people. Not to mention the jolt its provided for a bunch of staggering brands. It would seem to be a good thing that a bunch of dictator regimes have fallen, all thanks to social media, but into the hands of who? Liberal or altruistic democrats? Hardly. The founders of Facebook and Twitter, cheered on by the likes of Anderson Cooper might want to think that their social media tools should be credited with inciting movements not seen since Mahatma Gandi, but the facts tell a different story so far.

Sure, we can blame the spreading civil unrest on challenging economic times, and we can blame that on inept politicians and corrupt government officials that seem to care only about their largest campaign donors or the private sector lobbyists holding out job offers that are conditioned on legislation or regulation that delivers bigger profits and bonuses to corporate titans.

But record unemployment and the growing chasm between haves and have nots ain't going to be solved by the type of social-media inspired violent outbreaks that we're seeing in the UK, and now in the US. These are destructive events being led by youth-centric anarchists wielding social-media powered cellphones; the new tools of the social disruption trade.

"What about freedom of speech? Or what happened our right to our right to congregate?.." you might ask. This blogger respectfully suggests that when all of the other constitutional rights, not to mention public safety, are being threatened by gangs of unruly mobsters [many of whom have been living on the government teet simply because its easier than working] --and intent on re-creating scenes from Mad Max and the Thunderdome, then the weapons they're using need to be taken away.

If that means Twitter, Facebook, FourSquare or the other less ubiquitous names in the space should be subjected to new rules that prevent instantaneous broadcast of messages that inspire unruly mobs to gather and wreak mayhem, or if it means I can't update my LinkedIn, or broadcast a txt msg to more than 4 peeps at the same time via my Verizon-powered cell phone in order to promote a brand that's hired me to raise awareness for their new bikini wax, or if means the value of the shares that I bought in FourSquare on the SecondMarket platform is going to crater, then I'm all in favor of Big Brother clamping down. I can easily sell my shares tomorrow.

What? You'd rather have a bunch of under-employed teens throwing a brick through your store front window for the fun of it? Or, maybe its ok with you when 20 unruly twenty-somethings get a Twitter message to show up on your street and turn over your car and light it on fire while your infant is in the back sit?

Something is clearly awry when widgets created by wonkers-turned-billionaires are turning the world literally upside down. To the Zuckerberg's of the world, and the other Gen Z geniuses: you need to take a time out if you truly believe that power is in the hands of the beholder and can be exploited without consideration for the impact on public welfare. Otherwise, you should get yourself prepared for a serious spanking.
Yes..I said it and now I feel better.

Website Offering #Prizes to #Critique Ads

2011-08-12T13:27:00.001-04:00

Interesting article, albeit it remains to be seen whether the responders are providing material feedback..But, heck! I'm happy to score a $300 prize for critiquing an ad..oh..you need all of my personal data, too? mmmmm...

Loffles, a new Web site where users choose from a selection of prizes, watch a commercial in order to be entered to win that prize, then answer two or three questions to confirm that they viewed the commercial. So far she has won Michael Kors sunglasses (valued at $317), an Oster electric wine bottle opener ($24) and a gift certificate to The Cheesecake Factory ($50).
Since Loffles began on June 27, more than 3,400 users have registered on the site, providing their age, sex and areas of interest, information advertisers in turn use to determine who sees their ads. Users, who may enter a contest for a prize as many times as they are willing to watch additional ads, spend an average of about 16 minutes a day perusing prizes and watching commercials on the site.
About 60 percent of users are male and 40 percent female, while the average age is 24.
Click this link for the NYT article.

You might want to #short stocks, but not #Social Media

2011-08-08T10:36:00.000-04:00

The Value of #PR. Can it be measured? What to pay for publicity?

2011-06-27T11:41:00.000-04:00

Kudos to Carl Bialik at the WSJ for opening the can of worms that many within the "public relations" industry would like to keep closed, particularly those that pitch AVEs (Advertising Value Equivalents) as the metric by which they charge for their services...
Here's the thesis:

For decades, many publicists have translated clients' news coverage  into dollar figures, with a simple rule of thumb: A newspaper article is  worth as much as a newspaper ad of the same size. Similarly, 30 seconds  of television news coverage is seen as comparable to a 30-second ad. 

Some public-relations specialists, reasoning that news coverage carries  greater weight with consumers than paid advertising, put a news  article's value at three times an equivalent-size ad.

But other public-relations professionals and academics have railed  against making these calculations. Publicity, they say, has different  goals than advertising and shouldn't be measured in the same way.

This blogger would argue that putting a definitive monetary value on a blurb is bombastic, BUT, the PR hack's job is to get the client as many mentions as possible, whether in major newspaper stories, radio, TV or attributions in blogs. For those that favor a flat tax, maybe there should be a flat fee, or a fee scale that's based on number of third-party mentions, and the scale is limited to media sectors?

What sayeth you? Let us know!

Branding & PR: Not Just For #Gamers

2011-06-24T15:46:00.000-04:00

Here's a new PR twist: that's gaining traction: tell customer's you'll throw them out if they txt or use their cell phones while in your establishment. The operator that's pushing this envelope has got my vote on the message, the delivery, and the application! Click here for NYT coverage

Here's a "duh" idea that leads one to ask "Why didn't your marketing/branding wizard think of this idea? He did?! Then why hasn't he implemented anything yet??.. Got you guessing? Good.
Now click on this article from today's WSJ

#GameChanger:#ICANN's Plan To Profit By Extension:The Bubble That Keeps On Floatin'

2011-06-20T21:47:00.003-04:00

In what can only be viewed as a "profit by extension" scheme by ICANN, the Internet Central Bank and World Congress of the Internet combined, today's game changing announcement to open up the extension market, which is currently capped at 22 suffixes (e.g. .com, .net., .biz, .org, .edu, .mil, and 17 others) and allowing the registration of privately-owned extensions for a mere entry price of $185,000 per extension is going to make millions for fast movers with big check books.

Make no mistake; this is also a game changer for anybody (who's anybody) that's responsible for brand marketing, and anybody that has a vested interested in the World of SEO.

While ICANN had first started planning this idea over 10 years ago, today's formal approval to open up the flood gates and offer the ability to own and monetize customized extensions was no doubt bolstered by the terribly-in-vogue, "its all the rage and there's no supply!" pricing strategy currently being used by Wall Street and Silicon Valley bankers in the course of their touting social media IPOs; a period that will hereafter be remembered as 'The Bubble That Keeps on Floatin' "

Having once dallied up and down the lanes of big bank trading floors, this part-time VC, part-time blogger, part-time rainmaker is lovin the idea. While this post is not to be construed or considered to be a solicitation to sell shares or solicit investment from institutional or individual investors, if you want information on a new private fund that will be focused on leading the land-grabbing gold rush by securing sought-after search phrase names, then executing a "profit by extension" plan with the goal of making 10x-20x return on invested capital--contact us.

And no; our plan isn't driven by a blue ocean strategy; in this case, the size of the ocean went from being the size of a puddle to the size of the Mediterranean Sea. The opportunity to profit has gotten that much bigger for those that are willing to sit at the $185,000 per card table. Chump change maybe, and its more than likely you'll very soon be reading about tens of millions being raised by hedge funds and Wall Street shops to back similar ideas.

That's fine; if today's social media IPO market is any indication, the ones that get to the gate first and accumulate the value properties the fastest can make 50x on their money in under 5 years. This isn't a pernicious prediction, this will be happening. As the notorious parody author of one the blogosphere's more pugnacious sites likes to say: Trust me.

No Joke: #MarthaStewart Goes Comic; #FlashSale: The New #MarcomStrategy

2011-06-20T09:43:00.000-04:00

Comic Book format for story-telling (i.e. product/service selling), a marketing strategy that we profiled two years ago and revisited last week when Steve Jobs announced his new bio will be in comic format, is gaining traction--as evidenced by Martha Stewart's announcement that her bio will be published in a similar comic-centric format.
"A visual medium provides perspective that is not only accessible but more relatable to the average person without losing any of the information involved."
Don't say that we didn't tell you so.

As long as we're on the topic of trendy marcom strategies, for all of you PR 'gurus' and marketing geniuses that get paid for positioning creative branding strategies for your clients, you should know that aligning your clients with "flash sale" sites (the ones that offer steep discounts for products only if you act "now") isn't so much a sales strategy as it is a branding and marketing strategy.

Most brands have long lamented the down-sides of using juicy on-line promo coupons to bring in customers; the subsequent sales from these strategies are considered to be momentary blips, and for many merchants, these campaigns prove to be more aggravation than they might be worth.

That said, and as profiled in today's NYT , brands are discovering that flash sale campaigns have become something else: a way to advertise and find new customers, many of whom visit the sites of the brands and buy full-price merchandise soon after the sales.

#SteveJobs Bio in #ComicBook Format: Buys into Approach From JLC Group 2008 BlogWe Told You So!!

2011-06-13T22:22:00.001-04:00

According to AP, Steve Jobs is cementing his iconic image with the release of a bio in comic book format.

By MATT MOORE AP Business Writer

PHILADELPHIA June 14, 2011 (AP)

Steve Jobs, the public face of Apple Inc., is getting a biographical comic book.

Publisher Bluewater Productions Inc. said Monday it will bring a 32-page biography — titled "Steve Jobs: Co-Founder of Apple" — of the iconic CEO to comic book shops, bookstores and online retailers Aug. 24, detailing his life and career.

Before you click on the the full story, .according to Associated Press. look back to the September 2008 blog post right here, and you'll understand why we're patting ourselves on the back; after all, we've been promoting this very idea for years, and its one that has since become a proven branding application.

The issue isn't why Jobs waited two years to embrace the application that we've long advocated as a being a key weapon within a larger branding arsenal, the issue is that he's the most recent icon to do so.

Starting Your Own Online Video Channel

2011-06-07T11:56:00.000-04:00

For thought leaders looking to leverage the trend in online video..Good read from the NYT. Below clip is our [very raw] primer.