Marketing News 2

Oscar Mayer’s Wienermobile race returns with bolder media blitz

Tue, 19 May 2026 17:57:00 +0300

After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to win Memorial Day weekend.

Your AI pilot isn't failing because of the tools - it's failing because of the process. Discover the workflow-first framework that revenue leaders need now. The post Your AI Stack is Broken: A Revenue Leader’s Framework for Success with Dan Knowlton appea

Tue, 19 May 2026 15:21:17 +0300

Your AI pilot isn't failing because of the tools - it's failing because of the process. Discover the workflow-first framework that revenue leaders need now. The post Your AI Stack is Broken: A Revenue Leader’s Framework for Success with Dan Knowlton appeared first on The AI Hat.

Is your AI stack full of tools that don't actually move the needle?

Tue, 19 May 2026 14:40:50 +0300

Is your AI stack full of tools that don't actually move the needle?

Dr Pepper gets into microdramas for return of dirty soda-inspired flavor

Mon, 18 May 2026 21:52:00 +0300

The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.

Amid upfronts sports overload, pitches around data, AI come into focus

Mon, 18 May 2026 19:41:00 +0300

Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.

9 national TV publishers join initiative to address industry fragmentation

Mon, 18 May 2026 18:00:00 +0300

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.

DoorDash taps ex-Amazon exec as CMO

Mon, 18 May 2026 17:51:00 +0300

Tim Castree will replace Kofi Amoo-Gottfried, who announced plans to depart the delivery platform in March.

Publicis buys LiveRamp for $2.2B to improve AI agent sophistication

Mon, 18 May 2026 17:35:00 +0300

Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals.

How brands are taking the marketing pitch for the World Cup

Mon, 18 May 2026 15:00:00 +0300

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.

Stop copy-pasting from Claude into Word and Excel. Cowork and the Office add-ins ship the actual file. The capstone of the 2026 power user playbook. The post How Cowork and Claude’s Office Add-ins Ship the File appeared first on The AI Hat.

Sun, 17 May 2026 15:20:38 +0300

Stop copy-pasting from Claude into Word and Excel. Cowork and the Office add-ins ship the actual file. The capstone of the 2026 power user playbook. The post How Cowork and Claude’s Office Add-ins Ship the File appeared first on The AI Hat.

Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation

Fri, 15 May 2026 16:00:00 +0300

The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.

Social insights fail to reach decision-makers: Here’s what the numbers say

Fri, 15 May 2026 15:56:00 +0300

Just 14% of social media professionals feel their organization is able to use social data properly.

TikTok looks beyond brand discovery with travel booking and more

Thu, 14 May 2026 18:00:00 +0300

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in focus, as were AI capabilities.

Stop prompting. Start staffing. How Claude Skills and MCP connectors turn Claude into a Digital Crew that handles the work while your team sells. The post How to Turn Claude into a Digital Crew (with Skills and MCP) appeared first on The AI Hat.

Mon, 11 May 2026 15:20:48 +0300

Stop prompting. Start staffing. How Claude Skills and MCP connectors turn Claude into a Digital Crew that handles the work while your team sells. The post How to Turn Claude into a Digital Crew (with Skills and MCP) appeared first on The AI Hat.

Claude Projects turn the brand voice copy-paste cycle into a one-time setup. Here are the 5 Projects every sales and marketing team should build this weekend. The post Stop Re-Explaining Your Brand: The 5 Claude Projects Every Revenue Team Should Build Th

Mon, 04 May 2026 15:20:16 +0300

Claude Projects turn the brand voice copy-paste cycle into a one-time setup. Here are the 5 Projects every sales and marketing team should build this weekend. The post Stop Re-Explaining Your Brand: The 5 Claude Projects Every Revenue Team Should Build This Weekend appeared first on The AI Hat.

Discover why 95% of AI pilots fail and how Gemini's Scheduler automates sales meeting prep in 8 minutes instead of 90. Learn the Digital Crew workflow that reclaims 70% of your team's time from admin drag and turns revenue leaders into architects of effic

Wed, 29 Apr 2026 05:39:11 +0300

Discover why 95% of AI pilots fail and how Gemini's Scheduler automates sales meeting prep in 8 minutes instead of 90. Learn the Digital Crew workflow that reclaims 70% of your team's time from admin drag and turns revenue leaders into architects of efficiency.

Claude for sales and marketing teams is no longer a chatbot. It's a stack. The 6 moves every revenue team needs to make in Claude this quarter. The post The 6 Moves Every Revenue Team Needs to Make in Claude (2026 Edition) appeared first on The AI Hat.

Mon, 27 Apr 2026 15:21:14 +0300

Claude for sales and marketing teams is no longer a chatbot. It's a stack. The 6 moves every revenue team needs to make in Claude this quarter. The post The 6 Moves Every Revenue Team Needs to Make in Claude (2026 Edition) appeared first on The AI Hat.

You're not behind because you aren't using AI. You're behind because of how you're using it. The post The Difference Between a Task and a Transformation appeared first on The AI Hat.

Fri, 24 Apr 2026 15:20:05 +0300

You're not behind because you aren't using AI. You're behind because of how you're using it. The post The Difference Between a Task and a Transformation appeared first on The AI Hat.

Shadow AI isn't a technology problem - it's a leadership one. Sales expert Aleasha Bahr and Mike Allton unpack why your best reps are hiding their AI usage, what the Traffic Light Framework looks like in practice, and how to lead it before it leads you. T

Thu, 23 Apr 2026 15:21:03 +0300

Shadow AI isn't a technology problem - it's a leadership one. Sales expert Aleasha Bahr and Mike Allton unpack why your best reps are hiding their AI usage, what the Traffic Light Framework looks like in practice, and how to lead it before it leads you. The post Shadow AI Is Already on Your Sales Floor. The Question Is Who’s Running It. appeared first on The AI Hat.

Your team left inspired. By Tuesday, nothing changed. Discover why most AI workshops fail to stick - and what a build-first workshop methodology actually looks like. The post Build Something Real: What an AI Workshop Actually Looks Like From the Inside ap

Mon, 20 Apr 2026 15:21:05 +0300

Your team left inspired. By Tuesday, nothing changed. Discover why most AI workshops fail to stick - and what a build-first workshop methodology actually looks like. The post Build Something Real: What an AI Workshop Actually Looks Like From the Inside appeared first on The AI Hat.

Your sellers just finished a great meeting. Then they opened a blank email and lost all momentum. Amanda Rubin - SVP of Revenue at Frameplay and the architect behind four consecutive years of revenue growth at Enthusiast Gaming - has a fix for that. And

Sun, 19 Apr 2026 17:39:18 +0300

Your sellers just finished a great meeting. Then they opened a blank email and lost all momentum. Amanda Rubin - SVP of Revenue at Frameplay and the architect behind four consecutive years of revenue growth at Enthusiast Gaming - has a fix for that. And it's already running inside her sales team right now. This is a clip from Season 2, Episode 10 of The AI Hat Podcast: Revenue Architecture 101 - How to Build GTM Systems That Scale Without Breaking.

Learn how SVP of Revenue Amanda Rubin builds GTM systems that scale - from color-coded Google Sheets to AI-powered revenue architecture. The post Revenue Architecture 101: How to Build GTM Systems That Scale Without Breaking appeared first on The AI Hat.

Sun, 19 Apr 2026 15:21:04 +0300

Learn how SVP of Revenue Amanda Rubin builds GTM systems that scale - from color-coded Google Sheets to AI-powered revenue architecture. The post Revenue Architecture 101: How to Build GTM Systems That Scale Without Breaking appeared first on The AI Hat.

Your team has Copilot. Nothing has changed. Discover the three real reasons Microsoft Copilot training fails - and the proven methodology that actually makes it perform. The post Microsoft Copilot Training: Why Most Organizations Are Getting Zero ROI (And

Wed, 15 Apr 2026 15:20:30 +0300

Your team has Copilot. Nothing has changed. Discover the three real reasons Microsoft Copilot training fails - and the proven methodology that actually makes it perform. The post Microsoft Copilot Training: Why Most Organizations Are Getting Zero ROI (And How to Fix It) appeared first on The AI Hat.

Discover how to vet an AI speaker before you book - proven questions every event planner should ask to find a practitioner, not a futurist. The post The Event Planner’s Guide to Vetting an AI Speaker (From Someone Who’s Been Both) appeared first on The AI

Mon, 13 Apr 2026 15:20:44 +0300

Discover how to vet an AI speaker before you book - proven questions every event planner should ask to find a practitioner, not a futurist. The post The Event Planner’s Guide to Vetting an AI Speaker (From Someone Who’s Been Both) appeared first on The AI Hat.

Most teams think mixed AI licenses save money. Discover why that assumption quietly kills adoption - and what proven AI training actually looks like instead. The post What Actually Works in AI Training (And Why Most Programs Leave Teams Right Where They S

Mon, 13 Apr 2026 15:20:43 +0300

Most teams think mixed AI licenses save money. Discover why that assumption quietly kills adoption - and what proven AI training actually looks like instead. The post What Actually Works in AI Training (And Why Most Programs Leave Teams Right Where They Started) appeared first on The AI Hat.

Mike Allton recaps his AMA St. Louis event session on AI as a strategic partner - covering the PRICE Framework, RAG, and the Q&A questions that revealed what marketers really need to know. The post What 100 Marketers Taught Me About AI (By Asking the Righ

Fri, 10 Apr 2026 15:20:46 +0300

Mike Allton recaps his AMA St. Louis event session on AI as a strategic partner - covering the PRICE Framework, RAG, and the Q&A questions that revealed what marketers really need to know. The post What 100 Marketers Taught Me About AI (By Asking the Right Questions) appeared first on The AI Hat.

RevOps CEO Tara Kinney reveals how her AI agent found a $21M revenue opportunity in 24 hours and cut her sales cycle by 90%. The diagnostic workflow every CRO needs.

Wed, 08 Apr 2026 04:07:55 +0300

RevOps CEO Tara Kinney reveals how her AI agent found a $21M revenue opportunity in 24 hours and cut her sales cycle by 90%. The diagnostic workflow every CRO needs.

AI Can't Fake Word of Mouth

Sun, 05 Oct 2025 23:32:48 +0300

Will AI Take Your Marketing Job?

Mon, 22 Sep 2025 22:03:49 +0300

Human.Kind How to Keep it Real and Win with Humanity in this Age of Automation

Fri, 12 Sep 2025 18:48:08 +0300

Manjit Minhas and me at CCW Las Vegas this June

Thu, 05 Jun 2025 15:45:14 +0300

Jay Baer: Elevate Your Customer Experience, Drive Unstoppable Business Growth

Fri, 09 May 2025 16:50:04 +0300

Mastering Communication: Why Speed of Response Trumps Speed of Resolution

Sun, 29 Sep 2024 07:00:13 +0300

Why Rushing Reduces Trust: Lessons from Fast Tattoo Artists!

Sat, 28 Sep 2024 07:00:22 +0300

The 'Right Now': Mastering the Perfect Timing for Customer Interactions

Fri, 27 Sep 2024 07:00:02 +0300

From Taxi Chaos to Uber Precision: The Importance of Overcommunication in Today's World

Thu, 26 Sep 2024 07:00:02 +0300

How Personal Touches Make Glenn Gorab the Top Oral Surgeon in the Tri-State Area

Wed, 25 Sep 2024 07:00:41 +0300

Generational Patience: Why Delays Can Destroy Your Destiny

Tue, 24 Sep 2024 19:30:04 +0300

Why Empathy is the Ultimate Competitive Advantage: Lessons from Chewy.com

Tue, 24 Sep 2024 07:00:31 +0300

Hilarious Insights on Cheesecake Factory: The Menu You Can't Get Through!

Mon, 23 Sep 2024 22:03:19 +0300

Why Responsiveness Matters: The Tale of Amanda Stuck in an Amtrak Elevator

Mon, 23 Sep 2024 22:00:10 +0300

Episode 12: MBA to Tequila Guru: How Tequila Encyclopedia Began

Mon, 23 Sep 2024 19:51:58 +0300

More potential challenges for TikTok https://www.socialmediatoday.com/news/chinese-tech-giant-tencent-seeks-to-purchase-a-stake-in-warner-music/578896/ …

Sat, 30 May 2020 17:30:18 +0300

More potential challenges for TikTok https://www.socialmediatoday.com/news/chinese-tech-giant-tencent-seeks-to-purchase-a-stake-in-warner-music/578896/ …

Make sure your landing pages are generating conversions with these tips (via @MarkWalkerFord) https://www.socialmediatoday.com/news/7-landing-page-best-practices-to-improve-your-website-conversion-rate-info/578892/ …

Sat, 30 May 2020 16:30:18 +0300

Make sure your landing pages are generating conversions with these tips (via @MarkWalkerFord) https://www.socialmediatoday.com/news/7-landing-page-best-practices-to-improve-your-website-conversion-rate-info/578892/ …

Facebook is looking to jump on a heap of trends, in order to stifle competition https://www.socialmediatoday.com/news/facebook-launches-yet-another-new-app-this-time-focused-on-live-event-enga/578886/ …

Sat, 30 May 2020 15:30:15 +0300

Facebook is looking to jump on a heap of trends, in order to stifle competition https://www.socialmediatoday.com/news/facebook-launches-yet-another-new-app-this-time-focused-on-live-event-enga/578886/ …

Here's the latest on Trump vs. Twitter, including a full timeline of events https://www.socialmediatoday.com/news/president-trump-issues-executive-order-to-stop-social-media-platforms-censo/578728/ …

Sat, 30 May 2020 14:30:16 +0300

Here's the latest on Trump vs. Twitter, including a full timeline of events https://www.socialmediatoday.com/news/president-trump-issues-executive-order-to-stop-social-media-platforms-censo/578728/ …

Will you be heading back to in-person events any time soon? https://www.socialmediatoday.com/news/the-future-of-video-and-event-engagement-post-covid-19-infographic/578822/ …

Sat, 30 May 2020 13:30:17 +0300

Will you be heading back to in-person events any time soon? https://www.socialmediatoday.com/news/the-future-of-video-and-event-engagement-post-covid-19-infographic/578822/ …

The initiative is part of TikTok's $50 million Creative Learning Fund https://www.socialmediatoday.com/news/tiktok-announces-learnontiktok-initiative-to-encourage-education-during-lo/578805/ …

Sat, 30 May 2020 12:30:16 +0300

The initiative is part of TikTok's $50 million Creative Learning Fund https://www.socialmediatoday.com/news/tiktok-announces-learnontiktok-initiative-to-encourage-education-during-lo/578805/ …

Snap's going ahead with its Partner Summit - in virtual form https://www.socialmediatoday.com/news/snapchat-announces-online-partner-summit-for-june/578810/ …

Sat, 30 May 2020 11:40:05 +0300

Snap's going ahead with its Partner Summit - in virtual form https://www.socialmediatoday.com/news/snapchat-announces-online-partner-summit-for-june/578810/ …

It's easy to add YouTube's new chapters to your uploads https://www.socialmediatoday.com/news/youtube-rolls-out-video-chapters-to-all-creators/578811/ …

Sat, 30 May 2020 10:30:13 +0300

It's easy to add YouTube's new chapters to your uploads https://www.socialmediatoday.com/news/youtube-rolls-out-video-chapters-to-all-creators/578811/ …