Marketing News 2

Starbucks pilots TikTok program for boosting employee-generated content

Wed, 24 Jun 2026 00:12:00 +0300

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.

LiveRamp CEO dishes on OpenAI partnership, looming Publicis acquisition

Tue, 23 Jun 2026 20:52:00 +0300

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.

Gap brings AI to owned marketing channels across brand portfolio

Tue, 23 Jun 2026 17:07:00 +0300

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.

What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes

Tue, 23 Jun 2026 16:13:00 +0300

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent.

Why Lowe’s wants content creators in its network to pitch product ideas

Tue, 23 Jun 2026 16:00:00 +0300

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.

Target, DirecTV team to track premium video advertising’s sales impact

Mon, 22 Jun 2026 18:00:00 +0300

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.

How NBA players will deal directly with brands through a new union arm

Mon, 22 Jun 2026 16:42:00 +0300

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.

CMOs prioritize organizational influence over long-term brand growth

Mon, 22 Jun 2026 13:00:00 +0300

Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.

Why we made Snowflake’s marketing team “Customer Zero” for AI

Mon, 22 Jun 2026 12:00:00 +0300

How Snowflake turned its 600-person marketing team into an AI-powered organization.

Uber Advertising expands beyond owned apps in play for more ad dollars

Thu, 18 Jun 2026 18:10:00 +0300

Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.

Your best closer spent 30 hours last month onboarding new hires, about $30K in lost selling time. Enterprise seller Vernon Ross explains why you cannot clone your top performer, and how to scale their knowledge with AI instead: NotebookLM, private trainin

Mon, 15 Jun 2026 15:30:46 +0300

Your best closer spent 30 hours last month onboarding new hires, about $30K in lost selling time. Enterprise seller Vernon Ross explains why you cannot clone your top performer, and how to scale their knowledge with AI instead: NotebookLM, private training podcasts, and onboarding cut from 30 hours to 10. Full episode on The AI Hat Podcast.

Your best reps are stuck onboarding, not closing. Vernon Ross shares an AI sales enablement playbook to reclaim their time and your revenue. The post Stop Losing $30K a Month Per Rep: The AI Sales Enablement Playbook with Vernon Ross appeared first on The

Mon, 15 Jun 2026 15:20:22 +0300

Your best reps are stuck onboarding, not closing. Vernon Ross shares an AI sales enablement playbook to reclaim their time and your revenue. The post Stop Losing $30K a Month Per Rep: The AI Sales Enablement Playbook with Vernon Ross appeared first on The AI Hat.

Most agencies have no written AI policy and a team already using shadow AI. Here is where the E&O exposure lives, and what an agency-scale policy looks like. The post AI Policy for Insurance Agencies: Why Shadow AI Is Your Next E&O Problem appeared first

Mon, 01 Jun 2026 15:20:48 +0300

Most agencies have no written AI policy and a team already using shadow AI. Here is where the E&O exposure lives, and what an agency-scale policy looks like. The post AI Policy for Insurance Agencies: Why Shadow AI Is Your Next E&O Problem appeared first on The AI Hat.

Most AI training for insurance agents quietly fails. Here is why, and the workflow-first approach that actually moves the numbers for agencies in 2026. The post AI for Insurance Agencies: Why Most AI Training Fails Agents, and What Actually Works appeared

Wed, 27 May 2026 15:53:34 +0300

Most AI training for insurance agents quietly fails. Here is why, and the workflow-first approach that actually moves the numbers for agencies in 2026. The post AI for Insurance Agencies: Why Most AI Training Fails Agents, and What Actually Works appeared first on The AI Hat.

Walk into almost any independent agency this year and you will find your most expensive person doing your cheapest work. The post Your Best Producer Is a Data-Entry Clerk: The Hidden Tax on Every Agency in 2026 appeared first on The AI Hat.

Wed, 27 May 2026 01:04:09 +0300

Walk into almost any independent agency this year and you will find your most expensive person doing your cheapest work. The post Your Best Producer Is a Data-Entry Clerk: The Hidden Tax on Every Agency in 2026 appeared first on The AI Hat.

Maximize AI's benefits while safeguarding your intellectual property. Learn key habits for using public AI tools responsibly to prevent the exposure of trade secrets and sensitive business data. The post How to Use Public AI Tools Without Giving Away Your

Tue, 26 May 2026 08:06:36 +0300

Maximize AI's benefits while safeguarding your intellectual property. Learn key habits for using public AI tools responsibly to prevent the exposure of trade secrets and sensitive business data. The post How to Use Public AI Tools Without Giving Away Your Trade Secrets appeared first on The AI Hat.

Before you add another AI tool to your stack - ask Dan Knowlton's one critical question first.

Thu, 21 May 2026 16:00:51 +0300

Before you add another AI tool to your stack - ask Dan Knowlton's one critical question first.

Your AI pilot isn't failing because of the tools - it's failing because of the process. Discover the workflow-first framework that revenue leaders need now. The post Your AI Stack is Broken: A Revenue Leader’s Framework for Success with Dan Knowlton appea

Tue, 19 May 2026 15:21:17 +0300

Your AI pilot isn't failing because of the tools - it's failing because of the process. Discover the workflow-first framework that revenue leaders need now. The post Your AI Stack is Broken: A Revenue Leader’s Framework for Success with Dan Knowlton appeared first on The AI Hat.

Is your AI stack full of tools that don't actually move the needle?

Tue, 19 May 2026 14:40:50 +0300

Is your AI stack full of tools that don't actually move the needle?

Stop copy-pasting from Claude into Word and Excel. Cowork and the Office add-ins ship the actual file. The capstone of the 2026 power user playbook. The post How Cowork and Claude’s Office Add-ins Ship the File appeared first on The AI Hat.

Sun, 17 May 2026 15:20:38 +0300

Stop copy-pasting from Claude into Word and Excel. Cowork and the Office add-ins ship the actual file. The capstone of the 2026 power user playbook. The post How Cowork and Claude’s Office Add-ins Ship the File appeared first on The AI Hat.

Stop prompting. Start staffing. How Claude Skills and MCP connectors turn Claude into a Digital Crew that handles the work while your team sells. The post How to Turn Claude into a Digital Crew (with Skills and MCP) appeared first on The AI Hat.

Mon, 11 May 2026 15:20:48 +0300

Stop prompting. Start staffing. How Claude Skills and MCP connectors turn Claude into a Digital Crew that handles the work while your team sells. The post How to Turn Claude into a Digital Crew (with Skills and MCP) appeared first on The AI Hat.

Claude Projects turn the brand voice copy-paste cycle into a one-time setup. Here are the 5 Projects every sales and marketing team should build this weekend. The post Stop Re-Explaining Your Brand: The 5 Claude Projects Every Revenue Team Should Build Th

Mon, 04 May 2026 15:20:16 +0300

Claude Projects turn the brand voice copy-paste cycle into a one-time setup. Here are the 5 Projects every sales and marketing team should build this weekend. The post Stop Re-Explaining Your Brand: The 5 Claude Projects Every Revenue Team Should Build This Weekend appeared first on The AI Hat.

Discover why 95% of AI pilots fail and how Gemini's Scheduler automates sales meeting prep in 8 minutes instead of 90. Learn the Digital Crew workflow that reclaims 70% of your team's time from admin drag and turns revenue leaders into architects of effic

Wed, 29 Apr 2026 05:39:11 +0300

Discover why 95% of AI pilots fail and how Gemini's Scheduler automates sales meeting prep in 8 minutes instead of 90. Learn the Digital Crew workflow that reclaims 70% of your team's time from admin drag and turns revenue leaders into architects of efficiency.

Claude for sales and marketing teams is no longer a chatbot. It's a stack. The 6 moves every revenue team needs to make in Claude this quarter. The post The 6 Moves Every Revenue Team Needs to Make in Claude (2026 Edition) appeared first on The AI Hat.

Mon, 27 Apr 2026 15:21:14 +0300

Claude for sales and marketing teams is no longer a chatbot. It's a stack. The 6 moves every revenue team needs to make in Claude this quarter. The post The 6 Moves Every Revenue Team Needs to Make in Claude (2026 Edition) appeared first on The AI Hat.

You're not behind because you aren't using AI. You're behind because of how you're using it. The post The Difference Between a Task and a Transformation appeared first on The AI Hat.

Fri, 24 Apr 2026 15:20:05 +0300

You're not behind because you aren't using AI. You're behind because of how you're using it. The post The Difference Between a Task and a Transformation appeared first on The AI Hat.

Shadow AI isn't a technology problem - it's a leadership one. Sales expert Aleasha Bahr and Mike Allton unpack why your best reps are hiding their AI usage, what the Traffic Light Framework looks like in practice, and how to lead it before it leads you. T

Thu, 23 Apr 2026 15:21:03 +0300

Shadow AI isn't a technology problem - it's a leadership one. Sales expert Aleasha Bahr and Mike Allton unpack why your best reps are hiding their AI usage, what the Traffic Light Framework looks like in practice, and how to lead it before it leads you. The post Shadow AI Is Already on Your Sales Floor. The Question Is Who’s Running It. appeared first on The AI Hat.

Your team left inspired. By Tuesday, nothing changed. Discover why most AI workshops fail to stick - and what a build-first workshop methodology actually looks like. The post Build Something Real: What an AI Workshop Actually Looks Like From the Inside ap

Mon, 20 Apr 2026 15:21:05 +0300

Your team left inspired. By Tuesday, nothing changed. Discover why most AI workshops fail to stick - and what a build-first workshop methodology actually looks like. The post Build Something Real: What an AI Workshop Actually Looks Like From the Inside appeared first on The AI Hat.

Your sellers just finished a great meeting. Then they opened a blank email and lost all momentum. Amanda Rubin - SVP of Revenue at Frameplay and the architect behind four consecutive years of revenue growth at Enthusiast Gaming - has a fix for that. And

Sun, 19 Apr 2026 17:39:18 +0300

Your sellers just finished a great meeting. Then they opened a blank email and lost all momentum. Amanda Rubin - SVP of Revenue at Frameplay and the architect behind four consecutive years of revenue growth at Enthusiast Gaming - has a fix for that. And it's already running inside her sales team right now. This is a clip from Season 2, Episode 10 of The AI Hat Podcast: Revenue Architecture 101 - How to Build GTM Systems That Scale Without Breaking.

Learn how SVP of Revenue Amanda Rubin builds GTM systems that scale - from color-coded Google Sheets to AI-powered revenue architecture. The post Revenue Architecture 101: How to Build GTM Systems That Scale Without Breaking appeared first on The AI Hat.

Sun, 19 Apr 2026 15:21:04 +0300

Learn how SVP of Revenue Amanda Rubin builds GTM systems that scale - from color-coded Google Sheets to AI-powered revenue architecture. The post Revenue Architecture 101: How to Build GTM Systems That Scale Without Breaking appeared first on The AI Hat.

Your team has Copilot. Nothing has changed. Discover the three real reasons Microsoft Copilot training fails - and the proven methodology that actually makes it perform. The post Microsoft Copilot Training: Why Most Organizations Are Getting Zero ROI (And

Wed, 15 Apr 2026 15:20:30 +0300

Your team has Copilot. Nothing has changed. Discover the three real reasons Microsoft Copilot training fails - and the proven methodology that actually makes it perform. The post Microsoft Copilot Training: Why Most Organizations Are Getting Zero ROI (And How to Fix It) appeared first on The AI Hat.

AI Can't Fake Word of Mouth

Sun, 05 Oct 2025 23:32:48 +0300

Will AI Take Your Marketing Job?

Mon, 22 Sep 2025 22:03:49 +0300

Human.Kind How to Keep it Real and Win with Humanity in this Age of Automation

Fri, 12 Sep 2025 18:48:08 +0300

Manjit Minhas and me at CCW Las Vegas this June

Thu, 05 Jun 2025 15:45:14 +0300

Jay Baer: Elevate Your Customer Experience, Drive Unstoppable Business Growth

Fri, 09 May 2025 16:50:04 +0300

Mastering Communication: Why Speed of Response Trumps Speed of Resolution

Sun, 29 Sep 2024 07:00:13 +0300

Why Rushing Reduces Trust: Lessons from Fast Tattoo Artists!

Sat, 28 Sep 2024 07:00:22 +0300

The 'Right Now': Mastering the Perfect Timing for Customer Interactions

Fri, 27 Sep 2024 07:00:02 +0300

From Taxi Chaos to Uber Precision: The Importance of Overcommunication in Today's World

Thu, 26 Sep 2024 07:00:02 +0300

How Personal Touches Make Glenn Gorab the Top Oral Surgeon in the Tri-State Area

Wed, 25 Sep 2024 07:00:41 +0300

Generational Patience: Why Delays Can Destroy Your Destiny

Tue, 24 Sep 2024 19:30:04 +0300

Why Empathy is the Ultimate Competitive Advantage: Lessons from Chewy.com

Tue, 24 Sep 2024 07:00:31 +0300

Hilarious Insights on Cheesecake Factory: The Menu You Can't Get Through!

Mon, 23 Sep 2024 22:03:19 +0300

Why Responsiveness Matters: The Tale of Amanda Stuck in an Amtrak Elevator

Mon, 23 Sep 2024 22:00:10 +0300

Episode 12: MBA to Tequila Guru: How Tequila Encyclopedia Began

Mon, 23 Sep 2024 19:51:58 +0300

More potential challenges for TikTok https://www.socialmediatoday.com/news/chinese-tech-giant-tencent-seeks-to-purchase-a-stake-in-warner-music/578896/ …

Sat, 30 May 2020 17:30:18 +0300

More potential challenges for TikTok https://www.socialmediatoday.com/news/chinese-tech-giant-tencent-seeks-to-purchase-a-stake-in-warner-music/578896/ …

Make sure your landing pages are generating conversions with these tips (via @MarkWalkerFord) https://www.socialmediatoday.com/news/7-landing-page-best-practices-to-improve-your-website-conversion-rate-info/578892/ …

Sat, 30 May 2020 16:30:18 +0300

Make sure your landing pages are generating conversions with these tips (via @MarkWalkerFord) https://www.socialmediatoday.com/news/7-landing-page-best-practices-to-improve-your-website-conversion-rate-info/578892/ …

Facebook is looking to jump on a heap of trends, in order to stifle competition https://www.socialmediatoday.com/news/facebook-launches-yet-another-new-app-this-time-focused-on-live-event-enga/578886/ …

Sat, 30 May 2020 15:30:15 +0300

Facebook is looking to jump on a heap of trends, in order to stifle competition https://www.socialmediatoday.com/news/facebook-launches-yet-another-new-app-this-time-focused-on-live-event-enga/578886/ …

Here's the latest on Trump vs. Twitter, including a full timeline of events https://www.socialmediatoday.com/news/president-trump-issues-executive-order-to-stop-social-media-platforms-censo/578728/ …

Sat, 30 May 2020 14:30:16 +0300

Here's the latest on Trump vs. Twitter, including a full timeline of events https://www.socialmediatoday.com/news/president-trump-issues-executive-order-to-stop-social-media-platforms-censo/578728/ …

Will you be heading back to in-person events any time soon? https://www.socialmediatoday.com/news/the-future-of-video-and-event-engagement-post-covid-19-infographic/578822/ …

Sat, 30 May 2020 13:30:17 +0300

Will you be heading back to in-person events any time soon? https://www.socialmediatoday.com/news/the-future-of-video-and-event-engagement-post-covid-19-infographic/578822/ …