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	<title>Marketing Operations at Work</title>
	
	<link>http://www.marketingoperationspartners.com/blog</link>
	<description>Integrated, strategic, accountable marketing</description>
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		<title>Marketing Ops, Social Media Monitoring and NewComm Forum 2010</title>
		<link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/eTk0UioDWmg/</link>
		<comments>http://www.marketingoperationspartners.com/blog/?p=772#comments</comments>
		<pubDate>Tue, 13 Apr 2010 23:58:59 +0000</pubDate>
		<dc:creator>Gary_Katz</dc:creator>
				<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Marketing Operations Community]]></category>
		<category><![CDATA[Return on Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://www.marketingoperationspartners.com/blog/?p=772</guid>
		
			<content:encoded><![CDATA[In&#160;previous blog posts, I&#160;explored the&#160;relationship of&#160;Marketing Operations to&#160;Social Media and&#160;the&#160;&#8221;instant gratification&#8221; Marketing ROI organizations...<br/>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Increasing the Value of Marketing Operations with Predictive Analytics</title>
		<link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/2Xk-01xps2c/</link>
		<comments>http://www.marketingoperationspartners.com/blog/?p=766#comments</comments>
		<pubDate>Wed, 24 Mar 2010 22:00:26 +0000</pubDate>
		<dc:creator>Gary_Katz</dc:creator>
				<category><![CDATA[Catalyzing Change]]></category>
		<category><![CDATA[Customer Profitability]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Intelligence]]></category>
		<category><![CDATA[Marketing Operations Big Picture]]></category>
		<category><![CDATA[Marketing Operations Strategy]]></category>
		<category><![CDATA[Marketing Scalability]]></category>
		<category><![CDATA[Return on Marketing]]></category>
		<category><![CDATA[Sales Acceleration]]></category>
		<category><![CDATA[Sales and Buying Acceleration]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Change Facilitation]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[advanced analytics]]></category>
		<category><![CDATA[B-to-B]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[business intelligence]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[content analytics]]></category>
		<category><![CDATA[Creig Foster]]></category>
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		<category><![CDATA[James Kobielus]]></category>
		<category><![CDATA[marketing analytics]]></category>
		<category><![CDATA[marketing budget allocation]]></category>
		<category><![CDATA[marketing operations]]></category>
		<category><![CDATA[marketing segmentation]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[predictive analytics]]></category>
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		<category><![CDATA[text analytics]]></category>

		<guid isPermaLink="false">http://www.marketingoperationspartners.com/blog/?p=766</guid>
		
			<content:encoded><![CDATA[Today our Marketing Analytics team lead, Creig Foster, dives into the sexy topic of predictive analytics (PA). Why are we so enamored with PA? One of my students, the Marketing Operations leader...<br/>
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		<title>Social Media ROI?????</title>
		<link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/l0qNulQgJ9A/</link>
		<comments>http://www.marketingoperationspartners.com/blog/?p=762#comments</comments>
		<pubDate>Sat, 13 Mar 2010 00:42:08 +0000</pubDate>
		<dc:creator>Gary_Katz</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Operations Big Picture]]></category>
		<category><![CDATA[Marketing Operations Strategy]]></category>
		<category><![CDATA[Marketing Scalability]]></category>
		<category><![CDATA[Return on Marketing]]></category>
		<category><![CDATA[Sales Acceleration]]></category>
		<category><![CDATA[Sales and Buying Acceleration]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[measure]]></category>
		<category><![CDATA[metric]]></category>
		<category><![CDATA[NewComm Forum]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[social media ROI]]></category>
		<category><![CDATA[track]]></category>

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			<content:encoded><![CDATA[Whether in&#160;a&#160;new business process, in&#160;conversation with current client executives or&#160;via a&#160;daily supply of&#160;Tweets from Social Media experts and&#160;wannabees alike,...<br/>
<br/>
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		<item>
		<title>Marketing Operations, Accountability and Disposability</title>
		<link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/Yk59gi1LTbo/</link>
		<comments>http://www.marketingoperationspartners.com/blog/?p=684#comments</comments>
		<pubDate>Sun, 28 Feb 2010 09:17:28 +0000</pubDate>
		<dc:creator>Gary_Katz</dc:creator>
				<category><![CDATA[Catalyzing Change]]></category>
		<category><![CDATA[Marketing Operations Big Picture]]></category>
		<category><![CDATA[Marketing Operations Strategy]]></category>
		<category><![CDATA[Return on Marketing]]></category>
		<category><![CDATA[Strategy & Change Facilitation]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[accountable marketing]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[discipline]]></category>
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		<category><![CDATA[enterprise strategic objectives]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing operations]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[mobilize]]></category>
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		<category><![CDATA[streamline]]></category>

		<guid isPermaLink="false">http://www.marketingoperationspartners.com/blog/?p=684</guid>
		
			<content:encoded><![CDATA[As a tough economy and demanding CEOs call for more disciplined, streamlined, accountable marketing, what impact does this new reality have on how marketing professionals are valued and treated...<br/>
<br/>
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		<title>Marrying Marketing Ops and the Social Web</title>
		<link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/4OMbQqCZEpA/</link>
		<comments>http://www.marketingoperationspartners.com/blog/?p=605#comments</comments>
		<pubDate>Mon, 15 Feb 2010 09:32:04 +0000</pubDate>
		<dc:creator>Gary_Katz</dc:creator>
				<category><![CDATA[Catalyzing Change]]></category>
		<category><![CDATA[Marketing Automation]]></category>
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		<guid isPermaLink="false">http://www.marketingoperationspartners.com/blog/?p=605</guid>
		
			<content:encoded><![CDATA[As&#160;I&#160;write this, I&#8217;ve just celebrated my&#160;26th Valentine&#8217;s Day as&#160;husband to&#160;the&#160;love of&#160;my&#160;life, Melissa.
A&#160;successful long-term marriage...<br/>
<br/>
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		<item>
		<title>What Marketing Needs from IT</title>
		<link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/9uHJSt4CdFY/</link>
		<comments>http://www.marketingoperationspartners.com/blog/?p=597#comments</comments>
		<pubDate>Thu, 04 Feb 2010 22:17:23 +0000</pubDate>
		<dc:creator>Gary_Katz</dc:creator>
				<category><![CDATA[Catalyzing Change]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Marketing Scalability]]></category>
		<category><![CDATA[Strategy & Change Facilitation]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[campaign execution]]></category>
		<category><![CDATA[customer lifecycle]]></category>
		<category><![CDATA[database management]]></category>
		<category><![CDATA[database systems]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[marketing activity]]></category>
		<category><![CDATA[marketing operations]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[operations digital]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://www.marketingoperationspartners.com/blog/?p=597</guid>
		
			<content:encoded><![CDATA[Marketing and IT are arguably two of the most overloaded and under-resourced functions in the enterprise. As marketing complexity increases, a key aspect of a scalable marketing strategy is...<br/>
<br/>
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		<title>Reengineering Marketing Operations at Work</title>
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		<comments>http://www.marketingoperationspartners.com/blog/?p=593#comments</comments>
		<pubDate>Tue, 26 Jan 2010 21:08:29 +0000</pubDate>
		<dc:creator>Gary_Katz</dc:creator>
				<category><![CDATA[Marketing Operations Big Picture]]></category>
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		<guid isPermaLink="false">http://www.marketingoperationspartners.com/blog/?p=593</guid>
		
			<content:encoded><![CDATA[My&#160;avid readers (both of&#160;you? (&#60;:} ) have probably noticed that I&#160;haven&#8217;t posted much in&#160;the&#160;past few months. A&#160;group of&#160;us on&#160;Twitter noticed that...<br/>
<br/>
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		<item>
		<title>Think Like Your Customer: Aligning Selling to Buying Process</title>
		<link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/nA2hmyxkq0Q/</link>
		<comments>http://www.marketingoperationspartners.com/blog/?p=392#comments</comments>
		<pubDate>Mon, 11 Jan 2010 17:21:56 +0000</pubDate>
		<dc:creator>gary</dc:creator>
				<category><![CDATA[Sales Acceleration]]></category>

		<guid isPermaLink="false">http://www.marketingoperationspartners.com/blog/?p=392</guid>
		
			<content:encoded><![CDATA[I&#39;m finishing up Bill Stinnett&#39;s excellent book, Think Like Your Customer, which should be required reading for anyone in Sales and Marketing, especially if you market high-value products and...<br/>
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		<item>
		<title>Talking Marketing Ops at EBIG</title>
		<link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/Zmu5yETY_b8/</link>
		<comments>http://www.marketingoperationspartners.com/blog/?p=443#comments</comments>
		<pubDate>Mon, 11 Jan 2010 17:21:55 +0000</pubDate>
		<dc:creator>gary</dc:creator>
				<category><![CDATA[Marketing Operations Big Picture]]></category>
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		<guid isPermaLink="false">http://www.marketingoperationspartners.com/blog/?p=443</guid>
		
			<content:encoded><![CDATA[In&#160;addition to&#160;our webinar, I&#8217;ll be speaking about Marketing Operations before the&#160;Sales &#38; Marketing SIG of&#160;the&#160;East Bay IT Group (EBIG) this Thursday, November 16...<br/>
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		<item>
		<title>Looking back on Henry Stewart NY 2007</title>
		<link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/Y9O_nE9a44w/</link>
		<comments>http://www.marketingoperationspartners.com/blog/?p=439#comments</comments>
		<pubDate>Mon, 11 Jan 2010 17:21:54 +0000</pubDate>
		<dc:creator>gary</dc:creator>
				<category><![CDATA[Marketing Operations Community]]></category>
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		<guid isPermaLink="false">http://www.marketingoperationspartners.com/blog/?p=439</guid>
		
			<content:encoded><![CDATA[Well, I&#160;didn&#8217;t have any takers go out on&#160;the&#160;limb by sharing their thoughts on&#160;the&#160;Henry Stewart Conference in&#160;advance of&#160;my&#160;post, so here we go. One...<br/>
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