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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:media="http://search.yahoo.com/mrss/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>Marketing Operations at Work</title><link>http://mopartners.typepad.com/marketing_ops_at_work/</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog" /><description>Marketing leaders today are in an unprecedented position to help organizations achieve their objectives in increasingly competitive and dynamic markets. Marketing Operations Partners is one the first services companies focused on changing the MO of marketing by leveraging the emerging discipline of Marketing Operations. To address this significant challenge—and opportunity - Marketing Operations Partners provides a ready-to-go COO and change management team consisting of leading thought leaders in the marketing community. Our team includes subject matter experts in the areas of lead generation and nurturing, customer experience management, process design, strategic planning process facilitation, technology assessment, organizational diagnosis, change management, ROI analysis, business intelligence, and marketing, sales and product alignment. For more information, visit www.mopartners.com.</description><language>en</language><lastBuildDate>Thu, 30 Jul 2009 17:31:05 PDT</lastBuildDate><generator>TypePad http://www.typepad.com/</generator><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://hubbub.api.typepad.com/" /><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:explicit>no</itunes:explicit><itunes:subtitle>Marketing leaders today are in an unprecedented position to help organizations achieve their objectives in increasingly competitive and dynamic markets. 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href="http://www.flurry.com/pushRssFeed.do?r=fb&amp;url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog" src="http://www.flurry.com/images/flurry_rss_logo2.gif">Subscribe with Flurry</feedburner:feedFlare><feedburner:feedFlare href="http://www.wikio.com/subscribe?url=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog" src="http://www.wikio.com/shared/img/add2wikio.gif">Subscribe with Wikio</feedburner:feedFlare><feedburner:feedFlare href="http://www.dailyrotation.com/index.php?feed=http%3A%2F%2Ffeeds.feedburner.com%2FMarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog" src="http://www.dailyrotation.com/rss-dr2.gif">Subscribe with Daily Rotation</feedburner:feedFlare><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item><title>I Swear I Haven't Been on Vacation This Month!</title><link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/d65PUVMMC58/i-swear-i-havent-been-on-vacation-this-month.html</link><category>Marketing Operations Community</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">gary</dc:creator><pubDate>Thu, 30 Jul 2009 18:12:52 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c3cff53ef0115724b7edc970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Judging from the drop in my posts since the end of June, I wouldn't hold it against you if you assumed I was vacationing all month. Truth is, I do need a vacation, but I swear I haven't had one...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~4/d65PUVMMC58" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://mopartners.typepad.com/marketing_ops_at_work/2009/07/i-swear-i-havent-been-on-vacation-this-month.html</feedburner:origLink></item><item><title>Invitation to Participate in Marketing Operations Best Practices Survey</title><link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/ZujKMdUAEBQ/invitation-to-participate-in-marketing-operations-best-practices-survey.html</link><category>Marketing Operations Big Picture</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">gary</dc:creator><pubDate>Mon, 29 Jun 2009 15:08:53 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c3cff53ef011571897889970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Marketing Operations Partners is updating its Best Practices Benchmarking Study. The goal of the study, Marketing Operations 2.0: Taking MO to the Next Level of Effectiveness, is to identify: Key...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~4/ZujKMdUAEBQ" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://mopartners.typepad.com/marketing_ops_at_work/2009/06/invitation-to-participate-in-marketing-operations-best-practices-survey.html</feedburner:origLink></item><item><title>Give Marketing Operations a Little Love, BusinessWeek Gurus!</title><link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/cyq_72NSBq0/give-marketing-operations-a-little-love-businessweek-gurus.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">gary</dc:creator><pubDate>Thu, 11 Jun 2009 14:15:16 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-68001535</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[BusinessWeek columnist, Marshall Goldsmith, is author of the Wall Street Journal bestseller "Succession: Are You Ready?" and the New York Times and WSJ bestseller, "What You Got Here Won't Get You...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~4/cyq_72NSBq0" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://mopartners.typepad.com/marketing_ops_at_work/2009/06/give-marketing-operations-a-little-love-businessweek-gurus.html</feedburner:origLink></item><item><title>Marketing Operations? In IT??</title><link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/YFJTBbFj5Dw/marketing-operations-in-it.html</link><category>Customer Profitability</category><category>Marketing Operations Big Picture</category><category>Marketing Operations Community</category><category>Return on Marketing</category><category>Strategy &amp; Change Facilitation</category><category>Web/Tech</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Michael Dortch</dc:creator><pubDate>Fri, 05 Jun 2009 20:36:04 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-67556609</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Today the newest member of the Marketing Operations Partners team is penning a post for us. Many of you may know Michael Dortch from his work as an industry analyst for Aberdeen Group and Robert...<br/>
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</div><img src="http://feeds.feedburner.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~4/YFJTBbFj5Dw" height="1" width="1"/>]]></content:encoded><feedburner:origLink>http://mopartners.typepad.com/marketing_ops_at_work/2009/06/marketing-operations-in-it.html</feedburner:origLink></item><item><title>7 Myths CMOs (and Their Bosses) Just Gotta Stop Buying</title><link>http://feedproxy.google.com/~r/MarketingOperationsAtWorkTheMarketingOperationsPartnersWeblog/~3/DN9izmtNHeM/7-myths-cmos-and-their-bosses-just-gotta-stop-buying.html</link><category>Marketing Operations Big Picture</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">gary</dc:creator><pubDate>Fri, 29 May 2009 09:47:39 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-67396101</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[Sometimes it seems like Chief Marketing Officers are living in the Wild Wild West, riding their horses from town to town, frequenting one saloon after another, stirring up a ruckus, and often leaving...<br/>
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