Marketing Performance, LLC

How good are 9 year olds at creating ads?

Robert — Tue, 01 Dec 2009 13:01:33 +0000

Although my 18 year old son would balk at being called a child, truth is, he still is in many ways—many of them good. We were always taught in creative classes to look at life through “child-like” eyes—not “childish,” ‘child-like.” BIG difference. And so it is with Perry when we engage in conversations about advertising, [...]

The myth of the great ad

Robert — Sun, 15 Nov 2009 22:47:16 +0000

It doesn’t matter how good you are with nouns or verbs when the core message is boring. There is no good way to tell a bad story. And ultimately, it’s the core message of your campaign that determines the success of your advertising.

Already have an agency relationship?

Robert — Tue, 10 Nov 2009 12:40:36 +0000

A lot of people are looking for change right now. If you currently work with an advertising agency, spend just a few moments thinking about the following questions and your responses to them. We believe that any answer you may have that equals “less than exceeds most expectations” may be an opportunity for a new more productive relationship. A prospect we’d welcome exploring.

Get Me In! Get Me Out!

Robert — Thu, 05 Nov 2009 16:01:46 +0000

Advertising is what you buy from the sales department of the media. Public Relations (PR) is what you get from the news department—some of it good, some of it not so good.

Onederful! Using social media to generate real prospects for your business

Robert — Mon, 02 Nov 2009 01:23:50 +0000

Social media is not a fad, it's here to stay and there are numerous ways to exploit it for your business gain.

Our portfolio

Robert — Sun, 25 Oct 2009 21:25:50 +0000

It's hard to compress fifteen years of work into five minutes but I think my little Sunday afternoon project turned out well. Sorry to all my clients I didn't include. Perhaps there will be a video #2. Enjoy.

“Dynamic…Inspiring…Not for the faint of heart”

Robert — Wed, 14 Oct 2009 11:46:32 +0000

a dynamic little book by Robert L. Butt entitled The Catapult Effect: Using Short-Term Crisis to Catapult Long Term Success. In this inspiring book Butt urges all of us to tap the entrepreneurial spirit within, rally the troops and “pull out all the stops” to blast holes in the fortress that’s keeping us from our goals.

A quick word about the competitive environment

Robert — Mon, 12 Oct 2009 17:26:46 +0000

“Rainy days and Mondays always get me down”– or at least they did Karen Carpenter as I grew up hearing her sing the song. Today is Monday and it’s pouring rain. I’m actually writing this blog article to waylay my having to go out and get wet delivering some printing jobs to clients. In [...]

Using Crisis to Create Success!

Robert — Wed, 30 Sep 2009 11:45:10 +0000

Everyday, business emergencies, crises, and disasters suddenly liberate organizations from the restraints of the institutionalized barriers to performance improvement. These events evoke powerful and dramatic responses that cannot be matched by any of the structured programs and technologies a company may currently use. They can be large or small.

Online Business Marketing Success

Robert — Wed, 23 Sep 2009 23:03:39 +0000

Starting a business online can be one of the easiest things you can do. It doesn’t take much money, and with all of the free software available, it is very easy to automate every aspect of your business. Start here with our Marketing Grader this free marketing quiz will assist your organization to get on [...]