MarketingProfs How-To Articles https://www.marketingprofs.com Marketing Resources for Marketing Professionals en-us Copyright 2000-2026 MarketingProfs, LLC AI Update, June 5, 2026: AI News and Views From the Past Week https://www.marketingprofs.com/opinions/2026/54909/ai-update-june-5-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Fri, 5 Jun 2026 14:00:00 GMT https://www.marketingprofs.com/opinions/2026/54909/ai-update-june-5-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&utm_source=rss&utm_campaign=rss The Difference Between Sales Positioning, Messaging, and Storytelling [Infographic] https://www.marketingprofs.com/chirp/2026/54924/the-difference-between-sales-positioning-messaging-and-storytelling-infographic?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Thu, 4 Jun 2026 14:00:00 GMT https://www.marketingprofs.com/chirp/2026/54924/the-difference-between-sales-positioning-messaging-and-storytelling-infographic?utm_medium=rss&utm_source=rss&utm_campaign=rss Three Things to Fix Now That the Enterprise B2B Funnel Is a Martini Pipeline https://www.marketingprofs.com/articles/2026/54954/ai-buying-journey-llm-brand-audit?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Thu, 4 Jun 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54954/ai-buying-journey-llm-brand-audit?utm_medium=rss&utm_source=rss&utm_campaign=rss The Key to Real Business Impact With AI in Martech https://www.marketingprofs.com/articles/2026/54955/practical-ai-martech-workflows?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Thu, 4 Jun 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54955/practical-ai-martech-workflows?utm_medium=rss&utm_source=rss&utm_campaign=rss The State of Enterprise Marketing Experimentation in 2026 https://www.marketingprofs.com/charts/2026/54923/the-state-of-enterprise-marketing-experimentation-in-2026?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Wed, 3 Jun 2026 14:00:00 GMT https://www.marketingprofs.com/charts/2026/54923/the-state-of-enterprise-marketing-experimentation-in-2026?utm_medium=rss&utm_source=rss&utm_campaign=rss How to Win the Deals You Can't See--A B2B Content Strategy for the AI Era: Q&A with Ariana Keil https://www.marketingprofs.com/articles/2026/54939/content-marketing-asset-management?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Wed, 3 Jun 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54939/content-marketing-asset-management?utm_medium=rss&utm_source=rss&utm_campaign=rss The Role AI Plays in Today's B2B Software Buying Journey https://www.marketingprofs.com/charts/2026/54889/the-role-ai-plays-todays-b2b-software-buying-journey?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Tue, 2 Jun 2026 14:00:00 GMT https://www.marketingprofs.com/charts/2026/54889/the-role-ai-plays-todays-b2b-software-buying-journey?utm_medium=rss&utm_source=rss&utm_campaign=rss The Top Rewards and Challenges of Small Business Ownership [Infographic] https://www.marketingprofs.com/chirp/2026/54892/the-top-rewards-and-challenges-of-small-business-ownership-infographic?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Tue, 2 Jun 2026 14:00:00 GMT https://www.marketingprofs.com/chirp/2026/54892/the-top-rewards-and-challenges-of-small-business-ownership-infographic?utm_medium=rss&utm_source=rss&utm_campaign=rss Creating Content B2B Decision-Makers Believe In (And Act On): Q&A with Melanie Deziel https://www.marketingprofs.com/articles/2026/54928/b2b-case-studies-customer-proof-melanie-deziel?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Tue, 2 Jun 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54928/b2b-case-studies-customer-proof-melanie-deziel?utm_medium=rss&utm_source=rss&utm_campaign=rss AI Update, May 29, 2026: AI News and Views From the Past Week https://www.marketingprofs.com/opinions/2026/54875/ai-update-may-29-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Fri, 29 May 2026 14:00:00 GMT https://www.marketingprofs.com/opinions/2026/54875/ai-update-may-29-2026-ai-news-and-views-from-the-past-week?utm_medium=rss&utm_source=rss&utm_campaign=rss How Americans Feel About AI and Their Personal Data [Infographic] 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at MarketingProfs]]> Thu, 28 May 2026 13:00:00 GMT https://www.marketingprofs.com/articles/2026/54877/b2b-emerging-channels?utm_medium=rss&utm_source=rss&utm_campaign=rss The State of Agile Marketing in 2026 https://www.marketingprofs.com/charts/2026/54804/the-state-of-agile-marketing-in-2026?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Wed, 27 May 2026 14:00:00 GMT https://www.marketingprofs.com/charts/2026/54804/the-state-of-agile-marketing-in-2026?utm_medium=rss&utm_source=rss&utm_campaign=rss What's Missing From Your B2B Content: Q&A with Belinda Weaver (Part 2) https://www.marketingprofs.com/articles/2026/54864/b2b-content-strategy-buyer-trust-belinda-weaver?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Wed, 27 May 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54864/b2b-content-strategy-buyer-trust-belinda-weaver?utm_medium=rss&utm_source=rss&utm_campaign=rss The Biggest 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https://www.marketingprofs.com/chirp/2026/54781/ai-is-reshaping-how-workers-learn-on-the-job-infographic?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Thu, 21 May 2026 14:00:00 GMT https://www.marketingprofs.com/chirp/2026/54781/ai-is-reshaping-how-workers-learn-on-the-job-infographic?utm_medium=rss&utm_source=rss&utm_campaign=rss Why Marketing Is Seen as a Black Hole (And What Data Says to Do About It) https://www.marketingprofs.com/articles/2026/54816/agile-marketing-operations?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Thu, 21 May 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54816/agile-marketing-operations?utm_medium=rss&utm_source=rss&utm_campaign=rss The New Digital Ad Leader: Meta Set to Surpass Google https://www.marketingprofs.com/charts/2026/54780/the-new-digital-ad-leader-meta-set-to-surpass-google?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Wed, 20 May 2026 14:00:00 GMT https://www.marketingprofs.com/charts/2026/54780/the-new-digital-ad-leader-meta-set-to-surpass-google?utm_medium=rss&utm_source=rss&utm_campaign=rss Martech Built Empires--Now It Needs Bridges https://www.marketingprofs.com/articles/2026/54805/martech-interoperability-data-architecture?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Wed, 20 May 2026 14:00:00 GMT https://www.marketingprofs.com/articles/2026/54805/martech-interoperability-data-architecture?utm_medium=rss&utm_source=rss&utm_campaign=rss How CEOs Grade CMO Performance https://www.marketingprofs.com/charts/2026/54731/how-ceos-grade-cmo-performance?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Tue, 19 May 2026 14:00:00 GMT https://www.marketingprofs.com/charts/2026/54731/how-ceos-grade-cmo-performance?utm_medium=rss&utm_source=rss&utm_campaign=rss Unpolished vs. Polished Content: Which 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[Infographic] https://www.marketingprofs.com/chirp/2026/54734/unpolished-vs-polished-content-which-resonates-with-cmos-infographic?utm_medium=rss&utm_source=rss&utm_campaign=rss Read the full article at MarketingProfs]]> Tue, 19 May 2026 14:00:00 GMT https://www.marketingprofs.com/chirp/2026/54734/unpolished-vs-polished-content-which-resonates-with-cmos-infographic?utm_medium=rss&utm_source=rss&utm_campaign=rss