Marketing: Case Studies & Know-How from MarketingSherpa

Article:: New Sherpa Research: Exclusive Video Marketing Tactics, Strategies for Any Budget

Wed, 03 Dec 2008 00:00:00 EST

You're a savvy, experienced online marketer. But even you can use some help working video into your marketing mix and budget. Here you go! We've researched the state of video marketing for you. The results are compiled in our first-ever Video Marketing Benchmark Guide: Practical data for driving video results on Internet, mobile, and TV'. The 382-page book is for marketers who say: I get it, but what do I do about it?

Case Study:: Generate Leads with Social Media Strategy: 6 Steps to Fill Up Sales Funnel

Wed, 03 Dec 2008 00:00:00 EST

Can a social media strategy boost your lead generation effort? Absolutely. Read this Case Study. A technology marketer at a startup firm needed an immediate, cost-effective way to reach their niche audience and bring qualified visitors back to their website. They tested and measured activity from several social media channels to help fill up their sales funnel with prospects.

How To:: How to Optimize Your Email for Mobile Subscribers: 3 Simple Tactics, 2 Tips

Wed, 03 Dec 2008 00:00:00 EST

Optimizing emails for mobile devices doesn't have to take a lot of time and cost that much. The ROI could fit right into leaner economic times. Check out how a mobile-specific link in one brand's newsletters has more than tripled traffic. Includes 5 how-to tactics and creative samples.

Article:: MarketingSherpa Seeks Nominations for 2009 Email Marketing Awards

Wed, 03 Dec 2008 00:00:00 EST

Here's your chance to get some recognition for your email savvy. Enter MarketingSherpa's 2009 Email Marketing Awards competition.The fourth annual competition honors B2B and consumer marketers for email campaigns that really work. Think response rate, overall strategy and campaign goal. You might even win Best of Show!Categories include the Best: Newsletter ... Test you learned from ... Auto responder … Opt-in campaign … Non-email opt-in campaign … Postcard campaign … Promotional blast … Mobile market email … Promotional re-launch blast … Single welcome letter … Limited series email newsletter … Triggered personalized email. Also, you can submit a campaign that does not fit a category and we’ll evaluate it.Awards will be handed out on March 16 at Email...

Article:: New Chart: Spending in Recessionary Economy: Travel, Contracts, Staff to Take Hits

Tue, 02 Dec 2008 00:00:00 EST

The crush of a recessionary economy is pushing marketing departments to reevaluate their spending plans. Expect travel, vendor contracts and staff to take the biggest hits.

Interview:: How to Market When a Crisis Strikes: 8 Strategies to Prep for Disaster

Tue, 02 Dec 2008 00:00:00 EST

Your best-laid marketing campaigns can suffer when disaster strikes. You still have to get your message out, but you face a state of crisis and turmoil. Discover strategies you can use in a time of crisis. Two marketing vets of two of the largest nonprofit disaster-relief agencies in the U.S share how they continue to solicit donations and get their messages out even when disaster strikes.

Blog Entry:: SherpaBlog: Three Conclusions From AMC's Mad Men/Twitter Flap

Mon, 01 Dec 2008 00:00:00 EST

By Natalie Myers, ReporterI am a huge fan of the AMC television series Mad Men -- a drama about the ad men and women of Madison Avenue in the 1960s. That's why a blog post about the shutdown of Mad Men Twitter feeds caught my eye.Apparently, fans were posing as Mad Men characters, creating Twitter profiles for them, and posting regular Twitter updates. AMC asked Twitter to shut down the feeds, which angered fans.Here's an excerpt from the Reuters' article:Although anybody can legally pretend to be any made-up character, Twitter could be in violation of AMC's trademark if its presentation successfully confuses readers as to whether the feeds are endorsed by the network. Still, sources said that AMC still is...

Article:: Enter to Win: 'Future Savvy'

Mon, 01 Dec 2008 00:00:00 EST

You've read plenty of headlines or news stories toutingpredictions or making forecasts about trends. Indeed, thereseems to be an endless stream of information out there.But how do you know which predictions to take seriously andwhich to toss aside? Which forecasts are valid? Whichpredictions can help you guide your decision-making?Author Adam Gordon says the business forecasting industry,as large as it is, remains amorphous. There is virtuallyno regulation, no accountability, and no track record tospeak of when it comes to business forecasting.Still, Gordon, an expert in strategic foresight and formerSenior Associate at Coates & Jarratt, Inc., a futuresconsulting firm in Washington, D.C., says it is not wise todiscount the importance of forecasts. So, in his 294-pagehard cover, he provides a string...

Case Study:: Homepage Product Launch Test Produces Some Surprising Results: 2 Tests

Wed, 26 Nov 2008 00:00:00 EST

Optimizing tactics is critical to successful online marketing. Check out how an eretailer tested the idea of including a new line of products on their homepage to see how it would affect *overall* conversion rates. The two-part test showed surprising results: Conversions took a sizable jump for one segment while the other segment went south. Includes a pair of big lessons learned and creative samples.

Case Study:: Rediscover Lead Gen Gold by Reaching Exec Assistants with Telemarketing Tactics: 4 Steps

Wed, 26 Nov 2008 00:00:00 EST

Marketers trying to reach top execs often view executive assistants as gatekeepers that block access to these prospects. With the right approach, those gatekeepers can open the door. Find out how a software company with a little-known product landed 15-minute phone briefings with high-level prospects. Hint: They added a twist to their telemarketing campaign by enlisting executive assistants as their messengers and facilitators.