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	<itunes:summary>Swimming through an endless stream of buzz and hype, it’s difficult for the modern marketer to focus on what truly matters to improve performance. MarketingSherpa Podcast is your antidote. Fun, informative, and occasionally irreverent, our hosts bring you along on deep-dive discussions into fundamental (not just trending) marketing topics to spark your next great conversion optimization, content, email, landing page, advertising or digital marketing idea. Enjoyable and essential listening for B2B, B2C, and nonprofit marketers.</itunes:summary>
	<itunes:author>MarketingSherpa</itunes:author>
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	<copyright>&#xA9; 2018 - MarketingSherpa</copyright>
	<itunes:subtitle>MarketingSherpa Podcast – Lively discussions of essential (not just trending) marketing topics</itunes:subtitle>
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		<itunes:category text="Management &amp; Marketing"></itunes:category>
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		<title>Getting Unstuck: Actionable social media strategies to boost your engagement</title>
		<link>https://sherpablog.marketingsherpa.com/social-media-marketing-2/motivation/</link>
		<pubDate>Tue, 19 Aug 2025 16:36:28 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Burstein]]></dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[In this replay of a webinar to the SCORE audience, Daniel Burstein provided group coaching based on real-world examples from small business entrepreneurs. Watch now to get ideas for: Actionable frameworks like the Micro-Yes Architecture, which breaks down the participant’s journey from capturing attention to converting leads Defining your ideal prospect and tailoring messages to [&#8230;]]]></description>
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		<title>Get More Customers: How understanding the 4 stages of a conversion can help you</title>
		<link>https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/get-more-customers-how-understanding-the-4-stages-of-a-conversion-can-help-you/</link>
		<pubDate>Thu, 03 Jul 2025 19:13:40 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Burstein]]></dc:creator>
				<category><![CDATA[Customer-Centric Marketing]]></category>
		<category><![CDATA[conversion rate optimization]]></category>

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		<description><![CDATA[What does it take to move beyond simple transactions and create truly loyal customers? In this SCORE webinar replay, Daniel Burstein and Austin McCraw reveal how philosophies of conversion – religious experiences –can help you build deeper, more meaningful relationships for your business. It was a comfortable, welcoming, interactive environment for entrepreneurs of any faith, [&#8230;]]]></description>
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		<title>Get Unstuck with Your Marketing</title>
		<link>https://sherpablog.marketingsherpa.com/marketing/marketing-2/</link>
		<pubDate>Thu, 05 Jun 2025 19:12:25 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Burstein]]></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Service Corps of Retired Executives]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=41376</guid>
		<description><![CDATA[Watch a dynamic webinar replay that tackles one of the toughest challenges in business: getting unstuck in your marketing efforts. In this engaging SCORE webinar session taught by Daniel Burstein, you&#8217;ll learn to overcome obstacles by examining real-life examples and interactive approaches. It&#8217;s a concise exploration of how small changes can spark big results. Clear [&#8230;]]]></description>
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		<title>How a Hypothesis-Driven Approach Can Unstick Your Business</title>
		<link>https://sherpablog.marketingsherpa.com/marketing-and-advertising/messaging-hypothesis/</link>
		<pubDate>Tue, 06 May 2025 18:39:04 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Burstein]]></dc:creator>
				<category><![CDATA[Marketing and Advertising]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=40661</guid>
		<description><![CDATA[In the video, Daniel Burstein takes you through part of Meclabs methodology for improving marketing conversion and boosting performance. The central theme is clear: test, learn, and pivot using a hypothesis-driven approach. This video is a replay of the April 22, 2025 SCORE webinar. Related Resources Join us for &#8216;The 8 Micro-Yes Architecture that drives [&#8230;]]]></description>
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		<title>From Engagement to Conversion: A deep dive into effective marketing strategies</title>
		<link>https://sherpablog.marketingsherpa.com/marketing/strategies/</link>
		<pubDate>Thu, 17 Apr 2025 19:58:35 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Burstein]]></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[quick response]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=40290</guid>
		<description><![CDATA[This article breaks down the key messages from a live webinar I taught to the SCORE community about marketing, entrepreneurship, and overcoming business challenges. I walked through a real-time analysis of sales sheets and website messaging to show how to get unstuck and communicate value clearly. You can watch the webinar below, or scroll below [&#8230;]]]></description>
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		<title>Outsmart Your Competition: Bigger, better-funded rivals will never see it coming (replay)</title>
		<link>https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/competitors/</link>
		<pubDate>Wed, 29 Jan 2025 18:30:20 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Burstein]]></dc:creator>
				<category><![CDATA[Customer-Centric Marketing]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[competition intelligence]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[This is a replay of a live event originally presented to the SCORE (Service Corps of Retired Executives) community on January 23rd, 2025, hosted by Chaya Thousand. Here are some FREE resources that we hope you find helpful after watching the webinar replay. We included a bunch so you can use whatever you most need right now: The [&#8230;]]]></description>
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		<title>Get Unstuck: Live group coaching on your advertising and marketing messages (replay)</title>
		<link>https://sherpablog.marketingsherpa.com/marketing/marketing-coaching/</link>
		<pubDate>Wed, 15 Jan 2025 21:02:46 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Burstein]]></dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Attention-Deficit/Hyperactivity Disorder]]></category>
		<category><![CDATA[Health Insurance Portability and Accountability Act]]></category>
		<category><![CDATA[Master of Science in Nursing - Education]]></category>
		<category><![CDATA[Obsessive-Compulsive Disorder]]></category>
		<category><![CDATA[Post-Traumatic Stress Disorde]]></category>
		<category><![CDATA[Psychiatric-Mental Health Nurse Practitioner - Board Certified]]></category>
		<category><![CDATA[Service Corps of Retired Executives]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=38824</guid>
		<description><![CDATA[On January 14th, I presented the Get Unstuck webinar to the SCORE (Service Corps of Retired Executives) community in a live event hosted by Hugh McLean. We are providing a replay of that webinar to you right here. Here are some FREE resources that we hope you find helpful after watching the webinar replay. We included a bunch [&#8230;]]]></description>
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		<title>Decision Catalysts: The 6 sales and marketing factors that drive customers to say ‘yes’ or ‘no’</title>
		<link>https://sherpablog.marketingsherpa.com/marketing-and-advertising/yes/</link>
		<pubDate>Fri, 03 Jan 2025 20:28:21 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Burstein]]></dc:creator>
				<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[agility]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital transformation]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=38735</guid>
		<description><![CDATA[On December 16th, I presented the Decision Catalysts webinar to the SCORE Jacksonville audience in a live event hosted by Hugh McLean. We are providing a replay of that webinar to you right here. Here are some FREE resources that we hope you find helpful after watching the webinar replay. We included a bunch so you [&#8230;]]]></description>
		</item>
		<item>
		<title>Easy-to-use MarTech: 10 free (to try) MeclabsAI-driven tools for marketers and entrepreneurs</title>
		<link>https://sherpablog.marketingsherpa.com/value-proposition/tools/</link>
		<pubDate>Thu, 03 Oct 2024 12:57:13 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Burstein]]></dc:creator>
				<category><![CDATA[Value Proposition]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[MeclabsAI]]></category>
		<category><![CDATA[microyes]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=38162</guid>
		<description><![CDATA[At MarketingSherpa, we bring you the ideas and inspiration to help you come up with your next great marketing idea. We do that through our marketing case study articles, our data charts, and our How I Made It In Marketing podcast discussions. The idea is – you are the hero of your own journey, sometimes [&#8230;]]]></description>
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		<item>
		<title>Help, Don’t Hype: A guide to customer-first marketing</title>
		<link>https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/help/</link>
		<pubDate>Thu, 15 Aug 2024 12:57:13 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Burstein]]></dc:creator>
				<category><![CDATA[Customer-Centric Marketing]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=37748</guid>
		<description><![CDATA[In the AI Guild, I conduct a lot of group coaching of landing pages, emails, and other marketing. And I’ve found myself uttering the same phrase over and over… Help, don’t hype Think of it this way. Take off your hat as a marketing professional or business owner just for a moment and put on [&#8230;]]]></description>
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