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	<title>Marketingsherpa Blog</title>
	
	<link>http://sherpablog.marketingsherpa.com</link>
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		<title>Top Takeaways for Small Businesses from Email Summit 2012</title>
		<link>http://feedproxy.google.com/~r/MarketingSherpaBlog/~3/tJxLSe0ToN0/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/email-summit-smb-takeaways/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 14:05:34 +0000</pubDate>
		<dc:creator>Rebekah Henson</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[customer-centric]]></category>
		<category><![CDATA[Email Summit 2012]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9449</guid>
		<description><![CDATA[Email Summit 2012 has centered around two themes: understanding the customer mindset, and creating content that speaks to customers’ mindset. Rebekah Henson, AWeber, breaks down the Summit’s key takeaways surround these two themes from the SMB perspective. ]]></description>
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		<feedburner:origLink>http://sherpablog.marketingsherpa.com/email-marketing/email-summit-smb-takeaways/</feedburner:origLink></item>
		<item>
		<title>Email Summit: Mobile marketing panel on the complex sale</title>
		<link>http://feedproxy.google.com/~r/MarketingSherpaBlog/~3/1JmSP-xDk2g/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/mobile-complex-sale/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 14:23:14 +0000</pubDate>
		<dc:creator>David Kirkpatrick</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[complex sale]]></category>
		<category><![CDATA[Email Summit 2012]]></category>
		<category><![CDATA[mobile advertising%2]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9423</guid>
		<description><![CDATA[The afternoon of day one of Email Summit 2012 kicked off with two sets of breakout sessions featuring both direct sale and complex sale tracks. This post looks at one case study presented in the complex sale presentation on mobile marketing. Read about improved targeting data for mobile advertising from Acxiom Corporation’s Josh Herman.]]></description>
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		<item>
		<title>Email Marketing: Avoid the pitfalls of a direct-mail mindset</title>
		<link>http://feedproxy.google.com/~r/MarketingSherpaBlog/~3/999fYWg3g40/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/avoid-direct-mail-mindset/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 08:01:49 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[CAN-SPAM]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[ISPs]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9397</guid>
		<description><![CDATA[Companies used email marketing as a digital form of direct mail for years. We now know email is not direct mail, but some companies continue reliving the past. Here are a few examples ...]]></description>
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		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://sherpablog.marketingsherpa.com/email-marketing/avoid-direct-mail-mindset/</feedburner:origLink></item>
		<item>
		<title>Social Media Marketing: A look at 2012, part 2</title>
		<link>http://feedproxy.google.com/~r/MarketingSherpaBlog/~3/Ms8BItkICLk/</link>
		<comments>http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/2012-look-social-marketing-2/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 15:00:51 +0000</pubDate>
		<dc:creator>David Kirkpatrick</dc:creator>
				<category><![CDATA[Social Networking Evangelism Community]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9387</guid>
		<description><![CDATA[We have insight and advice from Loren McDonald, Vice President of Industry Relations, Silverpop, an email and marketing automation vendor. Social media marketing is an important channel for both B2B and B2C marketers, and Loren offers up a valuable perspective on the topic and some actionable takeaways to maximize that channel over the rest of this year ....]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Social Media Marketing: A look at 2012, part 1</title>
		<link>http://feedproxy.google.com/~r/MarketingSherpaBlog/~3/mtA32fgiHVM/</link>
		<comments>http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/2012-look-social-marketing-1/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 14:44:16 +0000</pubDate>
		<dc:creator>David Kirkpatrick</dc:creator>
				<category><![CDATA[Social Networking Evangelism Community]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social login]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9374</guid>
		<description><![CDATA[In preparation of Email Summit 2012, we had the chance to speak with Larry Dreves, founder and CEO, Janrain, about the social channel in more general terms, and to get his take on where it is heading and what marketers should be thinking about over the next six to 12 months. Here is what Larry had to say …]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Email Marketing: A closer look at budgets</title>
		<link>http://feedproxy.google.com/~r/MarketingSherpaBlog/~3/2Q6on7PBHvI/</link>
		<comments>http://sherpablog.marketingsherpa.com/email-marketing/email-marketing-budgets/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 08:01:14 +0000</pubDate>
		<dc:creator>Daniel Burstein</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Summit 2012]]></category>
		<category><![CDATA[online marketing budgets]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9366</guid>
		<description><![CDATA[We wanted to take a moment to take a look at a common email question: it’s a touch-and-go economy, are my competitors still investing in email marketing? The answer is a resounding yes. Find out why ...]]></description>
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		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://sherpablog.marketingsherpa.com/email-marketing/email-marketing-budgets/</feedburner:origLink></item>
		<item>
		<title>Marketing Career: 7 Habits of Highly Effective Marketing Job Seekers – Part 4</title>
		<link>http://feedproxy.google.com/~r/MarketingSherpaBlog/~3/_GNkNRTe4Vs/</link>
		<comments>http://sherpablog.marketingsherpa.com/marketing-careers/effective-habits-job-seekers-4/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 08:01:07 +0000</pubDate>
		<dc:creator>Selena Blue</dc:creator>
				<category><![CDATA[Marketing Careers]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing career]]></category>
		<category><![CDATA[marketing conference]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[volunteer]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9353</guid>
		<description><![CDATA[We’ve reached the fourth and final post of the 7 Habits of Highly Effective Marketing Job Seekers blog series, where we take Stephen Covey’s habits and help you practically apply them to your marketing job hunt.  We cover “Synergize,” which is all about working together, and “Sharpen the Saw,” which emphasizes the need to continually improve yourself, your skills and your experience. ]]></description>
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		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://sherpablog.marketingsherpa.com/marketing-careers/effective-habits-job-seekers-4/</feedburner:origLink></item>
		<item>
		<title>Lead Scoring: CMOs realize a 138% lead gen ROI … and so can you</title>
		<link>http://feedproxy.google.com/~r/MarketingSherpaBlog/~3/beG22eOM5w4/</link>
		<comments>http://sherpablog.marketingsherpa.com/b2b-marketing/lead-gen/lead-scoring-tips/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 08:01:07 +0000</pubDate>
		<dc:creator>David Kirkpatrick</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[lead scoring]]></category>
		<category><![CDATA[Sales and Marketing alignment]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9335</guid>
		<description><![CDATA[MarketingSherpa research, through a survey of 1,745 marketers, found that 79% of B2B marketers are not engaging in lead scoring. To help improve, or even set up a lead scoring program of your own, we have six lead scoring tips for you from Paula Reinman, Senior Vice President Marketing, Bersin.]]></description>
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		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://sherpablog.marketingsherpa.com/b2b-marketing/lead-gen/lead-scoring-tips/</feedburner:origLink></item>
		<item>
		<title>Marketing Analytics: What the heck is ‘cross-channel management?’</title>
		<link>http://feedproxy.google.com/~r/MarketingSherpaBlog/~3/x52W3nBibKY/</link>
		<comments>http://sherpablog.marketingsherpa.com/marketing/database-integration/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 08:01:28 +0000</pubDate>
		<dc:creator>Adam T. Sutton</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[cross-channel management]]></category>
		<category><![CDATA[data hygiene]]></category>
		<category><![CDATA[data management]]></category>
		<category><![CDATA[database integration]]></category>
		<category><![CDATA[multi-channel]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9325</guid>
		<description><![CDATA[Many phrases — cross-channel management, database integration, multi-channel management, etc. — strive to describe a similar technology, one in which a company centralizes all its customer data and makes it actionable. But marketers don't need snappy jargon, they need clarity. To help clarify this topic, we spoke with Kristin Hambelton, VP of Marketing at Neolane.]]></description>
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		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://sherpablog.marketingsherpa.com/marketing/database-integration/</feedburner:origLink></item>
		<item>
		<title>Public Relations: 5 interview mistakes that drive journalists crazy (and how to avoid them)</title>
		<link>http://feedproxy.google.com/~r/MarketingSherpaBlog/~3/ZOjC8OkoBdg/</link>
		<comments>http://sherpablog.marketingsherpa.com/pr-fame-communications/avoid-pr-interview-mistakes/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 08:01:47 +0000</pubDate>
		<dc:creator>Daniel Burstein</dc:creator>
				<category><![CDATA[PR Fame Communications]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[journalist]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://sherpablog.marketingsherpa.com/?p=9321</guid>
		<description><![CDATA[Many marketers reach out to the traditional press, websites and bloggers to promote their products and services through those extremely valuable “earned mentions.” So let me help you avoid these five things that drive journalists crazy …]]></description>
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		<slash:comments>1</slash:comments>
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